Tell Me in Ten by TELL Public Relations

The key to getting publicity is not only to have a good angle, but to be EARLY in your pitching. In this week's episode, we're highlighting 5 major dates in August to incorporate into your upcoming campaign that may turn journalists' heads if done correctly. For the full list of August dates you should know, download your FREE August publicity calendar at Tellpublicrelations.com.

While you certainly want to get more attention for your business, you don't want to participate in press features that might do more harm than good. In this week's episode, we talk about 4 times when you should decline an invitation for a press feature or visibility. We know it might be hard, but trust us-- you'll thank us later.

It's not a matter of "if", but "when". At some point during your time as a business owner, you may have to apologize. But if you don't do it correctly, it might be impossible to recover. This week we're sharing the 5 important parts of any public apology, because-- if done correctly-- you can emerge from the incident even better than before.

"Collaboration over competition" is a popular new phrase among female entrepreneurs, but what does it really mean? How do you collaborate in a way that's a win-win for everyone? This week, Annette Malkin-- founder of Culturewise Collective-- joins us to talk about how to increase your visibility with strategic partnerships. Warning: Annette drops gems very quickly, so you might need to grab a pen and paper to take notes as you listen!

Google will update the image on its homepage;  your colleagues will create posts on LinkedIn featuring Dr. Martin Luther King Jr. and Rosa Parks; and you’ll wonder how your business fits into this scene. After the year we’ve had, many are eager to celebrate Black History Month, but they’re wondering how to create meaningful campaigns. While there are no formal guidelines for celebrating, we're highlighting a few things for business owners to consider from a PR and diversity perspective. 

It's one of our to requests: "I want you to help me book speaking engagements." Speaking is one of the top ways to build thought leadership, so we're not surprised to see an influx of questions on the subject. This week, we're honored to have Jessica Rasdall-- host of the Speak to Scale Podcast-- talk to us about: 1. what's changed in the speaking industry since COVID 2. what you need to do before you're ready to book a gig and 3. how to get crystal clear on your goals. So grab a post-it (trust us, it'll make sense once you start listening) and hit play.

Your website is full of words, but how do you know if those words are drawing more eyes to your business? This week we chatted with copywriting extraordinaire (no, seriously), Erika Holmes, about her best tips for making sure that your copy works for you. As always, she delivers her tips in a clever and actionable way, so open your website as you listen and let her walk you through a real-time audit of your messaging.

As each year comes to a close, PR pros make their predictions for what will be hot in the year to come. We've been watching the way consumer behavior shifted during the pandemic, and one thing has really stood out to us: there's a new way we're consuming information, and you better get on the bandwagon-- fast. Have big goals for your business in 2021, but you're not quite sure how to get there? Including this one thing in your PR strategy just might be the best route.

This week, our team outlines the advantages and disadvantages of doing a complete overhaul of your brand in 2021. While many are itching for a change, we share a few things you should take into consideration before making the move. Chandler, our Client Relations Manager, makes her debut on the show as we discuss what you should keep in mind if you want to give your business a new look in the upcoming year.

You want to create a campaign that actually gets people talking, but you don't know where to start. In this week's episode (extracted from our latest Youtube video!) , we're outlining the 5 components that must be in any PR campaign if you want to not only engage your audience, but attract NEW audiences in record speed.

Admit it, you're still not sold on Tik Tok. But after listening to this interview, you might see the value in hopping on RIGHT NOW. This week we're talking to Onyi Azih, who is a psych physician assistant by day, and a blogger, mother of two, TokTok star, and everything else in between when she's not working. In this episode, she'll tell you her hack for creating content without being overwhelmed, and then she'll share how the hobby has now generated new business, partnership opportunities and sponsorships.

How do you work to keep your business relevant and timely? This week we're speaking with Justine D'Addio, a PR and marketing professional with a serious talent for creating buzz for startups. Tune in to hear her tips on how to begin creating story angles for your business.

There's a lot of chatter about influencer marketing, but how do you know where to find them, how to use them, and what the standard rate is for a partnership? Brittany Ward is the founder of Create Collabs and she joins us in the classroom to chat through some of the biggest misconceptions about influencer marketing-- and then she shows you how to get it right.

Melissa Santell is a marketing expert, food photographer and author who's earned her share of media placements also while showing other brands how to increase their visibility. This makes her the perfect person to visit the show and share ways to get love for your brand. Press play for the super condensed version of an amazing conversation we had about the underrated ways you can get more attention for you business. You don't want to miss this one!

Your favorite media outlet wants to include you in an upcoming feature, and you're thrilled! But before the red light goes on, you need to ask the journalist 4 very important questions so you can make sure the media interview works FOR your reputation, not AGAINST it. To properly prepare, you'll need a few pieces of critical information, and you're only going to get them if you ask. Listen to this episode to learn 3 questions you need to ask immediately, (Vault members: you have access to all 4 questions in the membership group).

Turns out, YELP is so much more than a place to look for new restaurants. For female business owners, it could be a secret weapon in increasing your overall visibility (and it doesn't require much effort!). In this episode, we have Ginger Larue-- a community manager at Yelp-- to teach us 4 little-known secrets about how just showing up on Yelp can help you get more attention for your business.

You landed a major television appearance,-- great! But what are you going to wear? Nicole Otchy is a personal stylist whose specialty is styling women for on-camera appearances. In this episode, she breaks down all of her secrets for how to style yourself while considering studio lighting, your skin tone, and your body shape. This interview was so jam-packed with tips that we couldn't keep it all here! If you're a vault member, check the member group for the rest of the interview because we promise-- it's just that good.

If you want to make sure your on-camera appearance is something you can look back on with pride. thinking, "Wow, I looked good!" then press play-- NOW. Nicole is going to help you look incredible for your big moment.

Recent studies reveal that nearly 80% of the public expects brands to be aligned with a specific cause, but what if you don't know how to choose one or how to partner with a charity in a meaningful way? Today, Danielle is teaching you how to choose the right cause, increase your visibility with charity/ non-profit collaborations, and serve in a way that creates true impact.

Berrion Berry is a menstrual health educator whose consistent messaging has landed her appearances, interviews, and partnerships with major brands. On today's episode, she walks you through the three keys of to leverage consistent messaging for visibility opportunities.