The Corporate Data Show: Outbound Marketing | Email Lists | Sales Leads | Data Strategy
By Rick Holmes: CEO of Every Market Media
The Corporate Data Show: Outbound Marketing | Email Lists | Sales Leads | Data StrategyJun 21, 2022
47. Sales Intelligence: Then and Now with Amarli Monderoy from Trans World Compliance
You get leads how?
On the latest episode of The Corporate Data Show, Rick is joined by Amarli Monderoy, Lead Generation Specialist for Trans World Compliance.
In this post-pandemic era, tune in as they discuss how lead generation has changed over the years, and what is still tried and true.
About Our Guest:
Amarli is a seasoned strategist, showcasing a talent for spotting solutions before problems even surface. Having successfully transitioned from Construction to SaaS Sales, her journey enriches her insights. From safeguarding digital identities at HackNotice to boosting revenue growth at Chili Piper, her experience is diverse and valuable.
Want to chat with Amarli? Find her on LinkedIn!
46. Top Tools For Flat File Data Manipulation & Analysis with RampedUp CEO Scott Miller
What's in Your Toolbox?
On the latest episode of The Corporate Data Show, Rick is joined by Scott Miller, CEO and Founder of RampedUp Data Solutions.
With years of experience between them, listen as Rick and Scott talk about the best and worst tools for flat file data manipulation and analysis!
About Our Guest:
Scott Miller is the founder and CEO of RampedUp, a trusted business intelligence solution for global marketers. Scott founded RampedUp in 2016 after helping Social123 get started in 2012. Scott has served as a frontline seller at Oracle Marketing Cloud and Careerbuilder as well as a sales leader at Ceridian and Social123. He lives outside of Atlanta, Georgia with his wife and two children.
If you want to get in touch with Scott, check out www.rampedup.io.
45. Building your B2B Brand with Eric Quanstrom from Cience
This week, The Corporate Data Show was lucky enough to be joined by Eric Quanstrom, CMO of Cience for our latest episode about Building Your Brand.
Tune in as Rick and Eric talk about brand building from the outside in, the Cience (😉) behind B2B marketing, and FOMO’s cousin…FOMU?
About Our Guest:
As CMO, Eric focuses his marketing efforts around INBOUND and OUTBOUND strategies incorporating the New Buyer's Journey. His holistic marketing mix always puts the customer first.
Eric is a startup executive with an entrepreneurial mindset. Expertise in Brand Building, Voice of Customer (Advocacy Marketing), Marketing Strategy, Sales, Business Development, Lead Generation, Social Media, Content Marketing (incl. SEO), Business Planning for Cloud, SaaS, and B2B software.
You can reach Eric on LinkedIn or at www.cience.com.
44. Data Hygiene and Enhancement: Uses to Boost ROI with Sr. Sales Exec Greg Good from nSightful
This week, Rick is joined by nSightful’s Sr. Sales Exec Greg Good.
They may come from different ends of the data spectrum, but they combined their knowledge and experience to bring up some valid examples of what poor data hygiene can do to your ROI.
Don’t miss out on a fascinating and nSightful (😉) take on a lesser talked about topic in the data industry!
About Our Guest:
Greg Good has 20+ years of experience in the direct marketing data industry. Greg specializes in assisting marketing professionals and business owners improve the response rates of their direct marketing programs and the effectiveness of their database modeling efforts for both prospecting and retention marketing programs. He is experienced in providing custom solutions for clients’ in three key areas:
1-acquiring marketing data
2-fixing a house file
3-enhancing client files to make them more actionable and targeted improving ROI and responsiveness of marketing campaigns.
You can reach Greg on LinkedIn or at www.nsightful.com
43. Data Sourcing & Partnerships with Intentsify's Jeff Aucone
This week Rick was joined by Jeff Aucone, Intentsify's new VP of Data Strategy & Partnerships!
How do you prefer your data?
These old pals got to reconnect and chat about their thoughts when it comes to data sourcing and partnerships. Listen to their dulcet tones as they talk single-sourcing vs multi-sourcing data sets, the pros and cons of each, as well as their own preferences for data sourcing.
About our Guest:
Jeff enjoys exploring data, learning what is available, and then brainstorming as to how it could be leveraged either independently or in combination with other data sets. He's always searching for data that will optimize a customer’s performance. He was fortunate to join Dun & Bradstreet, and led their data partnerships for the Sales & Marketing Solutions division. His next data partnerships stint was with Demandbase, where he cared for current data partnerships, and executed new partnerships. He joined Intentisfy most recently as VP of Data Strategy & Partnerships.
You can catch Jeff at jeff.aucone@intentsify.io or on LinkedIn.
42. Mega Trends In The Data Industry with Think Data Group's Barry Gold and Mike Valant
This week, Rick sat down with two of Think Data Group's top guys; CEO and Founder Barry Gold, and his Operations Head Mike Valant.
Together they share over 80 years of combined industry experience and talk about some case studies you probably haven't considered. Rick even threw some fresh young insight into the mix.
Tune in as they talk Big Data, Strategy, and find out about Think Data Group's new Periodic Table of Data Elements!
About our Guests:
In close to four decades in the data and information industry, Barry Gold has established a reputation for dramatically improving the value and sales performance of companies’ data assets. His specialties include strategic consulting, data sourcing, business partnerships, data product development, market sizing, go-to-market planning, pricing models, target identification and data sales.
Over the course of his 40+ year career, Mike Valant has proven that operating with an intense focus on understanding and meeting client needs results in high levels of customer satisfaction and company performance. He has a consistent track record of leading teams to help companies drive growth and profitability across a wide range of industries, and a unique ability to develop and implement solutions to complex business problems.
You can find them at www.thinkdatagroup.com, or on Barry and Mike's LinkedIn pages.
41. Historical Data: How to use it with Ed Locher from HG Insights
When we hear "historical data", we tend to think, "not for marketing", and that's not necessarily wrong. You wouldn't run a campaign with it, you'll likely have a high bounce rate with a lot of complaints, and you run the risk of contacting people that have already unsubscribed.
What you can do with historical data is use it to make your marketing better. Historical data can help you understand what worked and didn't in past interactions.
Rick and Ed both make the important point that a well organized contact list means more useful data in the future. Laziness in list development won't do anything to help your business. As Ed says, "if not maintained appropriately, historical can mean dysfunctional".
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
Ed is a global B2B marketing executive with over 20 years of experience helping public, private, and PE-backed organizations create value through revenue acceleration and organizational optimization. Combining his experience in technology and process improvement with visionary leadership, he has led the transformation of marketing teams from good to great and has helped establish marketing as a competitive differentiator. At HG Insights, Ed is responsible for strategy, tactics, and programs designed to create interest, demand, revenue, and recognition for HG Insights.
To get in contact with Ed, you can find his LinkedIn here.
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
Seeking New Opportunities?
Every Market Media is hiring! Check out our careers page for more deets.
40. Accounts are People, Too, with David Dulany from Tenbound
This week, Rick got to riff with David Dulany of Tenbound about sales development and outbound marketing. They talk about the best ways to handle existing accounts and prospect new ones, as well as the human aspect of marketing to members of various accounts. So, let these two old (but not like, too old) pros give you some tips that will give you an upperhand.
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
David Dulany is the Founder and CEO of Tenbound, a research and advisory firm focused on Sales Development (SDR/BDR) performance improvement. Tenbound has become the hub of the Sales Development industry, with a thriving online research center, market map, tool directory, training and consulting programs, and The Tenbound Sales Development Conferences held yearly around the world and virtually. He recently published his first book, The Sales Development Framework, now available on Amazon.
If you’d like to get ahold of him after the show, you can do so on Tenbound’s Contact Page.
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
39. Don’t Cry Over Spoiled Data with Henry Nevue from People Data Labs
It’s a question we get every day: does data go bad? The short answer is yes; people’s job titles change, contact info changes, companies go under, and all of this leads to outdated data. So, it’s worth refreshing data sets every so often, but how frequently do you need to do that? To discuss, we brought on Henry Nevue of People Data Labs, and he and Rick are going to give you some insider knowledge on this hot topic!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
Henry Nevue’s passion for data led him to diverge from the path of formal education, leaving the University of Oregon to launch the company that would become People Data Labs. As Chief Technology Officer of PDL, he’s one of the young leaders shaping the future of the data industry, while building one of the fastest-growing providers of professional and B2B data used across marketing, sales, finance, and HR technology. Outside the office, Henry flexes his creative muscles through his passion for art and music.
If you’d like to get in touch with Henry after the show, you can do so on LinkedIn.
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
38. Data Integrity is Integral with Verl Allen at Claravine
Having loads of data is great, but not if you don’t know what it all means. That’s why you should be focusing on data integrity, as Verl Allen of Claravine does every day. So, if you’d like to learn more about contextualizing your data and maximizing its effectiveness, join Rick as he chats with Verl on this week’s episode!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
Verl has over 20 years of experience in digital brand transformation, including positions at Ancestry, Adobe, and Omniture. Because of this, he excels in promoting growth of SaaS applications, strategy, and corp dev. All of this means he fits right in at Claravine, where he works with brands just like those he used to work for to ensure the integrity of their data through the Data Standards Cloud.
If you’d like to contact him after the show, you can do so on LinkedIn or email him at vallen@claravine.com.
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
37. Lead Generation Like A Boss with Eric Boggs at RevBoss
One of the most annoying things for anyone in this industry is receiving a robotic, bland sales message that clearly was sent to 5000 other people, too. Luckily, Eric Boggs of RevBoss sat down with Rick this week to discuss how to avoid that through proper segmentation and research. So, if you like making sales and whatnot, you're gonna wanna give this a listen.
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
Prior to founding RevBoss, Eric earned his undergraduate degree at UNC Chapel Hill and his MBA at UNC’s Kenan-Flagier Business School. He then went on to found Argyle Social, now acquired by Gravity4, and hold consulting positions with many SaaS companies, like Device Magic and UserVoice. He and his wife Kelly live in Durham with their three young kids, and spend their time renovating their historical home or yelling at Carolina basketball games.
If you’d like to get a hold of Eric after the show, you can do so at eric@revboss.com, on the contact page at revboss.com, or on LinkedIn!
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
36. Having an Identity (Graph) Crisis with Ray Estevez from True Influence
You might not know it, but Rick sat down with Ray Esteves this week and did you a favor: they threw out a bland, complicated topic surrounding machine learning and decided to discuss ID graphs and whether or not you need them. Not only is this topic much easier on the ears, but it’s likely something many of you may have wondered about yourselves, so hopefully it makes your life a little easier!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
A long-time player in the industry, Ray garnered tons of valuable experience before becoming CIO of True Influence. He has held just about every acronymed position you can think of, including CDO, CTO, and CIO. Plus, he was co-founder of the V12 Group, and serves on the Board of Advisors of Rebel Visions Corporation. He takes pride in thinking up real-world solutions for the most challenging requests, while ensuring operational teams have tools and processes that add value.
If you’d like to reach out to him after the show, you can find him on LinkedIn and Twitter!
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
35. Intent AND Intelligent Data with Liz Ronco at SWZD
This week, Rick sat down with Liz Ronco of Spiceworks Ziff Davis to discuss intent data. What is it? How does it work? Why is it important? They cover all of these questions and more, so if you’re looking to learn how intent data can help you score more customers, you don’t want to miss this one!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
Prior to joining SWZD, Liz Ronco spent nearly 10 years holding various leadership positions at Oracle spanning many departments, such as data, analytics, and operational products and systems. In 2018, she took this wealth of knowledge to SWZD, a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data, and quickly established new data-driven experiences and products within the product suite.
Since day one, she’s been committed to helping businesses and tech providers make better decisions using data. Thanks to this commitment, she now serves as VP of Product Management and is responsible for SWZD’s product portfolio. What caught our eye most, of course, was her part in launching Intelligent ABM™, an innovative, B2B intent data platform.
If you’d like to learn more about SWZD, check out their work at www.swzd.com. Or, if you’d like to connect with Liz, you can do so on LinkedIn!
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
34. Talk CDP To Me with Dave Wisdom at Exponea
This week, Rick sat down with Dave Wisdom of Exponea to talk customer data platforms, or CDPs. It’s a topic we’ve discussed before, but this time we had Dave loan us some wisdom (sorry, sorry – had to) on what exactly a CDP is and what it does. We know it can be hard differentiate between all the acronyms in the industry, so hopefully this clears some things up!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
By his own account, Dave Wisdom has been a tech lover since he programmed his Atari 2800XL as a kid. Ever since then, he’s loved anything tech-related and has worked as a DBA, analytics consultant, or marketer of some form since 2006. In 2012, he began an impressive run at companies such as ExactTarget, Salesforce, Braze, and Blueshift, designing and selling complex software solutions to thorny marketing problems. Just over a year ago, he brought these talents to the Bloomreach company, Exponea, where he now serves as the VP of Solutions and Strategy.
If you’d like to get ahold of Dave, you can do so on LinkedIn!
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
33. The Future of the Data Revolution with Harrison Tang of Spokeo
If you’re a regular listener of the Corporate Data Show, you heard a familiar voice — other than Rick’s — on the podcast this week, as we again spoke with Harrison Tang, CEO of Spokeo. This time, he lent us his insights on the idea of creating a monopoly over private information by siloing it. He’s got lots of ideas about the future of data, so you don’t want to miss this one!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
After earning a B.A.S. degree in Electrical Engineering and Economics and a M.S. degree in Electrical Engineering at Stanford University, Harrison co-founded Spokeo in 2006 with his college roommates, Mike Daly (CTO) and Eric Liang (CIO), in his parents’ basement.
With a passion for building products that make users’ jobs easier, Harrison guides Spokeo's product vision to build an experienced team and help the company realize its mission of making the world around us more transparent. Under his leadership, Spokeo’s usership has grown from zero to millions since its inception. You can find him on LinkedIn or any major social media channel under the username, “theceodad.”
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
32. Data is Still King with Sandeep Kharidhi from Deluxe
This week, Rick invited Sandeep Kharidhi of Deluxe to discuss a very simple question with some complicated answers: does data-driven marketing still work? Of course, the short answer is yes, but Rick and Sandeep went on to discuss the topic further. You won’t want to miss out on this insightful conversation, so tune into the pod, tune out from the world, and hang with us for a few minutes!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
A leading expert on financial services and insurance customer acquisition and growth, Sandeep has over 20 years’ experience in data science, predictive modeling, market research, emerging technologies, and interactive marketing. As the General Manager of data and analytics platforms at Deluxe, he uses this experience to assist brands in leveraging data to promote customer growth. He holds a Masters of Science degree in Computer Science from the University of North Carolina – Charlotte, and he is a frequent speaker at various industry events. In addition to his professional endeavors, he’s very active in the local Atlanta community and is on the board of The Empty Stocking Fund.
If you’d like to reach out to him after the show, he’d love to hear from you at sandeep.kharidhi@deluxe.com!
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
31. Using Data For Growth with Kyle York from York IE
On this week’s episode, Rick sat down with Kyle York — or at least a computer with Kyle’s face on it — to discuss using data for growth, both literally and metaphorically. Kyle is the CEO and co-founder of York IE, a vertically integrated strategic growth and investment firm specializing in scaling startup companies. That was a lot of technical jargon, but it boils down to this: Kyle knows his stuff when it comes to company growth. So, while a million and one people have covered this topic before, you can bet good money Kyle is about to teach you something none of them ever did.
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
A marketing graduate of Bentley University, Kyle York is co-founder, CEO, and managing partner at York IE™, working with brands such as Auditoria, Finmark, Metadata, and Vetro while reshaping the way in which startups are scaled. Working closely with entrepreneurs, operators and investors, he helps realize their shared ambition to build good companies, create new jobs, grow generational wealth, and impact the world.
Advising and investing in over 100 startups over the past decade, Kyle is an active board member at Blustream, CloudApp, and Forcivity, as well as a chairperson at Canvs AI. As if he weren’t busy enough, he is also the co-founder of a 3rd generatio family business, York Athletics MFG, and his most successful startup engagement, Fastly, IPO’d in 2019 and is now valued north of $12B.
During his career, Kyle has served as an independent board member for Datanyze (ZoomInfo), Assent Compliance (Warburg Pincus) and Flowtraq (Riverbed). In 2008, he became an executive with Dyn Operations, where he garnered so much success that the company was strategically acquired by Oracle in 2016. As you would expect, he hit the ground running, becoming vice president of product strategy for Oracle Cloud Infrastructure and general manager for Oracle’s Dyn Global Business Unit.
Because of his expertise in the global internet, cloud, SaaS, IaaS, and technology markets, Kyle has been featured in publications such as the Wall Street Journal, Entrepreneur, the New York Times, TechCrunch, USA Today, and Wired. In addition, he has appeared on broadcasts such as NPR’s All Tech Considered, NBC’s Today Show and PBS’s Frontline, and spoken at countless global conferences.
If you’d like to connect with Kyle or his company, you can do so across all social channels at @kyork20 and @yorkgrowth, respectively.
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
BONUS: POIs, Foot Traffic, & SafeGraph, OH MY! with Sushant Bhardwaj
This week on a quick cut of the Corporate Data Show, Rick sits down with Sushant Bhardwaj of SafeGraph to discuss their data compilation and association with Placekey. So, if you've got just 5 free minutes and a will to learn about an awesome initiative, tune in and join the conversation!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
Originally from New Delhi, India, Sushant went on to graduate from Penn University in Philadelphia and work in the finance industry. After spending a few years in New York, he relocated to Washington, D.C. where he worked at a sports and wellness consumer startup. Of course, he has ultimately ended up at SafeGraph where he focuses on creating, seeking out, and driving new initiatives.
If you'd like to get ahold of him, you can do so at sushant@safegraph.com!
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
30. CDP vs. CRM and Many Other Acronyms with Alex Yoder
As if he weren’t busy enough raising $40 million and running the leading B2B customer data platform provider out there, Alex Yoder of Leadspace sat down with us this week to talk CDP. As you probably put together from context clues, CDP stands for “customer data platform.” However, you probably haven’t quite put together what that means yet. Well, fret not, because Alex was happy to give us the inside scoop. So tune in, kick back, and get your daily dose of learning with this episode of the Corporate Data Show.
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
Blending his talents in general management, vision, operations, sales execution, organizational change management, and leadership development skills, Alex Yoder has repeatedly reset businesses and consistently delivered new and sustained growth. Before becoming CEO of Leadspace, he held the same position at Trueffect, Ebiquity, and Webtrends, and was most recently the EVP of Analytics at Merkle, overseeing a 2500-person organization. So, needless to say, he has a proven track record of delivering extraordinary results under extremely challenging circumstances. All of these experiences have made him a results-focused, strategic senior executive with deep experience in marketing, advertising, data and analytics technology.
If you’d like to get in touch with Alex, you can reach him at alex.yoder@leadspace.com or find him on LinkedIn!
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
29. CR-Oh No: Why You're Wrong About CROs with Warren Zenna
As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly. Warren explains how important it is for the CRO role to be effective and holistic, so that companies are seeing as much revenue as possible.
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
Warren Zenna’s marketing career began pre-Google, in 1995. Since then, he’s done a few laps around the entire marketing services industry, with a resume including IMC2, Zeta Global, iCrossing, Publicis Groupe, Havas, and Location Sciences.
His consulting firm, Zenna Consulting Group, is a Strategic Advisory that develops and executes marketing strategies for B2B tech firms. As part of this work, he develops go-to market positioning strategies and builds revenue operations of scale through strategic partnerships. He’s currently an executive advisor and fractional Chief Revenue Officer for various clients including Equinox, DailyPay, EngageBDR, Semcasting, and AdvancedContextual.
Of course, he most recently launched The CRO Collective, an advisory and training platform for B2B businesses focusing on the success of Chief Revenue Officers. Clients include Semcasting, Ogury, Givsly and MadHive.
You can reach Warren on LinkedIn pretty easily, since he’s the only Warren Zenna on the entire platform, or you can email him at warren@crocollective.com!
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
28. Cultivating Culture with Gil Allouche at Metadata.io
On this episode of the Corporate Data Show, join Rick as he sits down with Gil Allouche of Metadata.io, an autonomous demand generation platform that automates the most critical, but often tedious, tasks in marketing. The two of them sling back a couple mocktails while talking company culture and its importance. So kick back, whip up a virgin mojito, and listen as they enlighten us on how to best leverage great company culture to our advantage.
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
A software engineer turned data-driven marketer, Gil Allouche began his marketing career as a product strategist at SAP while earning his MBA at Babson College. His hustle didn't stop after school, as he went on to run marketing divisions at Qubole, Karmasphere (now acquired by FICO), and Spotfire SaaS offering, where he developed and executed go-to-market plans that increased growth by 600% in just 18 months. Of course, he is now the founder and CEO of Metadata, which you just heard him talk about. If you'd like to get in touch with Gil, you can reach him at gil@metadata.io. Plus, not to shameless plug Metadata, but he’s hiring. (And we hear from a reliable source that he cares quite a bit about maintaining a great place to work.)
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
27. Pairing B2B & B2C Data: Ethics and Use Cases ft. Harrison Tang from Spokeo
This week, Rick sat down with Harrison Tang of Spokeo to discuss the ethics of compiling personal (B2C) and professional (B2B) data all in one place. Covering topics like the privacy paradox, access management, and more, they discuss the challenges many of us face in this business when it comes to ethics. Listen and read on to learn more about what Harrison has to say!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
After earning a B.A.S. degree in Electrical Engineering and Economics and a M.S. degree in Electrical Engineering at Stanford University, Harrison co-founded Spokeo in 2006 with his college roommates, Mike Daly (CTO) and Eric Liang (CIO), in his parents’ basement.
With a passion for building products that make users’ jobs easier, Harrison guides Spokeo's product vision to build an experienced team and help the company realize its mission of making the world around us more transparent. Under his leadership, Spokeo’s usership has grown from zero to millions since its inception. You can find him on LinkedIn or any major social media channel under the username, “theceodad.”
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
26. Do You Need More Data? ft. Jason Yarborough from Terminus
On this week’s episode, we’re joined by Jason Yarborough of Terminus, the leading company in the account-based marketing movement. He and his team believe that often the problem for salespeople and marketers is not lack of data, but rather a poor strategy in using that data. (And we happen to agree.) Tune in while Rick and Jason discuss how an account-based strategy can help you get more sales.
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
Jason Yarborough is VP of Partnerships at Terminus, a leading ABM company that helps marketing, sales, and customer success work together to create a winning go-to-market strategy. But, as with any of us, he’s much more than a job title. He’s also a devoted father to his son Jack, and he and his wife Samantha are expecting a baby girl soon. A lover of coffee and people, you can usually find him spending his free time outside, following an obscure trail his curiosity took him down.
To get in touch with Jason, you can find him at yarby@terminus.com or on his LinkedIn!
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
25: The Best Way to Get the Data in Your CRM Used ft. Jeroen Corthout from Salesflare
In this week’s episode, Rick has a long-distance sitdown with Jeroen Corthout of Salesflare to discuss the importance of good CRM software. Learn about how crucial it is to have an efficient system for pulling in data on your leads, and how Salesflare can help. Never manually track down those boring little tidbits of info again, and more importantly, get your salespeople to stop complaining.
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
Jeroen Corthout works across the pond in Belgium as CEO and co-founder of Salesflare. He and the other founder, Lieven, grew tired some time ago of manually tracking and following up with all the leads they had at their software company. So, being the software savants they are, they developed a system to automate the process. Thus, Salesflare was born. Now, it’s the most popular and top-rated CRM software on the market, praised for its efficiency and ease-of-use.
You can find Jeroen on LinkedIn if you’d like to connect with him, and be sure to check out Salesflare for more!
REMEMBER FOLKS: Send him a personal message along with your connection invite so he can pick you out amongst all the bad spam. These guys...always making us outbounders look bad.
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
SPECIAL: The Great Data Bake Off | Part I: Needin' the Dough
Disclaimer: The following episode features a fictional event, where an inbound marketing team kidnaps the co-host in an attempt to stop Every Market Media from proving that outbound marketing does indeed work. But really, it does work. Like, really good.
In this week's episode, join Rick as he announces our upcoming event "The Great Data Bake Off," a grading activity that gets some of the biggest hitters in the data industry together to see who can "bake" the best data. But that's not all! The original recording of our episode was thwarted by a motivated inbound marketing team looking to control the dialogue around the effectiveness of outbound marketing strategy. The studio was trashed and our co-host was kidnapped. We're here to tell you that it is all going to be okay and our show will be sent out as scheduled.
Listen now to some of the highly edited audio that survived the encounter, as Rick and our anonymous co-host brainstorm the grading criteria and rules for our bake off.
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
23: It's Almost 2021! What Should You Do?
In this episode, Rick discusses what data professionals should be doing to wrap up this eventful 2020 to prepare for the new year.
With all of this year's challenges, we also want to take a look at the bright side and say thanks to everyone on this journey with us.
If we don't see you beforehand, Happy Holidays! We'll see you all again next year. Take the time to rest and safely see family if you can. You deserve it.
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
22: The COVID-19 Data Dilemma
Every Market Media CEO, Rick Holmes, is back for episode 22 of The Corporate Data Show!
He joins the show today to discuss a few things - what to expect with the show moving forward, how COVID-19 has affected the industry, and what marketing and data professionals need to do to combat the challenges that they face.
He references our recent data findings on email decay. The full details can be found HERE.
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
21: Upcoming Data Trends in 2017 w/ Henry Schuck
DiscoverOrg is considered to be one of the best B2B sets in the data business.
Their CEO, Henry Schuck, joined today’s podcast to boldly predict a few upcoming business trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for.
He also talked about privacy shield legislation, and what his wife said when he dropped a potential career in law and started DiscoverOrg from nothing.
Technical Sessions 3: Are You Making These 6 Sent Mail Mistakes?
It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up a with a bunch of question marks instead of valid data.
Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guide series translating technical data processes to real world marketing applications.
Q: What are the two methods of root validation of unverifiable b2b email addresses?
A: Sent mail and “ask” (a.k.a. pings, MX lookups, and port 80 asks).
Each method has its pros and cons, which Rick Holmes, founder of Every Market Media, is here to explain.
20: How to Navigate Unverifiable Email Addresses w/ Rowland O'Connor
Unverifiable email addresses aren’t as easy to navigate as they used to be.
Today’s guest is Rowland O’Connor, CEO of EmailHippo.com. He shared his thoughts on unverifiable email addresses, Microsoft 365, velocity-based email blasts, and more.
Technical Sessions 2: Reverse IP Lookup
Reverse IP lookup is a way to discern something about a company so you can sell something to them—which is all well and good. But what exactly, you wisely ask, can I do with this technical topic to drive company sales?
In the second of Rick Holmes’s Technical Sessions, you will figure out what reverse IP lookup is good for and why you’d want to bother with mapping anonymous website traffic. Hint: It’s not as anonymous as you think.
Your IP address is what’s displayed in most web logs for your machine. Here’s the process: you browse a page, your machine logs onto the page, it gives off your public IP address, and the web page notes where you came from and when you leave. That’s really it.
Here comes the good part. IP addresses can be used identify both companies and households on the internet. Using IP addresses to find out information about companies falls under the topic of reverse IP lookup.
19: Data Quality vs. Data Scale w/ Ryan Rolf
On this episode of the Corporate Data Show, Ryan Rolf, Vice President of Data Sales at Lotame, explains the ups and downs of data brokering. Lotame is the only independent data management platform in the market today, specializing in the technology to help clients—particularly publishing clients—manage their data.
Aggregating data from many sources in true data broker fashion, Rolf supplies data to advertisers to field their targeting, all the while hosting it online for easy access. In his six years at Lotame, Rolf has seen the company become one of the largest global online data exchanges.
Clients with diverse use cases are coming to him to build stuff, so he knows the importance of data quality. “When you talk data quality,” Rolf said, “quality issues are in both sides of the world—third party data and first party data.”
Technical Sessions 1: B2B to B2C Matching
If you’re a B2B company without a B2C resource, you’re asking yourself, “How can we get more B2C data on here?” You could look for B2C marketing databases, but be warned. A B2C email marketer makes a lot of changes to their database that a digital marketer might not care to make.
In that case, why bother with matching B2B to B2C data?
In this first of Every Market Media’s short guides on translating technical data processes to real-world marketing applications, Rick Holmes unpacks the technical nugget of matching B2B data to B2C data.
18: Location Data: Why You Need to Know Where Your Customers Are w/ Brian Bachofner
MapAnything deals with location data, letting you know where your customers/prospects are.
It’s a different kind of data topic than we’re used to covering on this show, but it’s definitely just as interesting.
Listen in as Brian Bachofner, Head of Alliances at MapAnything, shares how location data can transform the way everyday sales reps succeed in their jobs.
17: Why Marketers Need Comprehensive Data in Their Toolbox w/ Dennis Arndt
Marketers today need all the right tools in the toolbox to get the job done right. Not all tools are must-haves, but comprehensive data is certainly is.
In this episode Dennis Arndt, Chief Technology Officer at RainKing, shares why having a proper org chart can make all the difference for outbound marketing.
16: How Privacy and Data Policies Differ in Europe w/ Karie Burt
Over the last ten years, there’s been much more of a focus on privacy in Europe.
In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out. A lot of companies have corporate data policies driven more out of fear than necessity.
These are just some of the current differences in privacy and data handling between the U.S. and the UK. Listen in as Karie Burt, VP International at MeritDirect, explains that and others.
15: How to Fail at Curating Relevant Prospects w/ Gal Har-Zvi
All sales development representatives—not to mention anyone who’s ever bought a list—know the worst part of targeting companies is list curation. This is a time-consuming research task relished by exactly no one.
Any marketer or person who has worked with sales development tools longs for a magic wand—a fantastic research tool for sales development teams that will make list curation go away. How can b2b companies use big data and the tools that harness big data to dig up relevant prospects?
Fortunately, Gal Har-Zvi, co-founder and CEO of Unomy, knows about a dozen ways to turn a list of 100 (or 100 million) into the perfect 10 or 15. Listen to Rick Holmes pick his brain about creative ways to cut through the list to get at companies and locate specific people.
14: The Wild West of Contextual Marketing w/ Alan Osetek
The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones. But how do you win?
By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way.
Listen to Rick Holmes interview Alan Osetek, CEO of Digilant, a global programmatic solutions provider, and find out how not to fail when the stakes are almost as high as the competition.
13: How to Miss Out on Monetizing Your Data w/ Fran Green
What if you found out there was a frictionless program that could help you make money from the data you didn’t even know your company had?
People are missing out on tons of data because data monetization isn’t a smooth process or they aren’t even aware they have data of any value.
This episode of the Corporate Data Show is all about monetizing data. Rick Holmes interviews Fran Green, the President of Smart Data Solutions at ALC, about the “low hanging fruit” of monetizing data, as well as the next phases.
12: Create Your Own Job Accountability Chart w/ Bart Lorang
Stress is a major productivity and creativity drain.
In a perfect world, every employee would receive paid vacation to help relax and recharge. But, for a bootstrap/startup, it may not be feasible to include that in a compensation package.
Luckily, there are other ways to decrease the stress of working in an entrepreneurial setting for both your employees and yourself.
In this episode, Bart Lorang, CEO of Full Contact, talks about making everyone’s life easier through clear job accountability.
11: How to Break Through a Well-Fortified Inbox w/ Rich Wilson
For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.”
With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. So the question becomes, “How can we add value in our messages?”
In this episode Rich Wilson, VP of Customer Experience at BrightWave Marketing, explains why getting data to give you the right context is crucial to breaking through an inbox.
10: How Any Business Can Get the Most Out of Account-Based Marketing w/ Chris Golec
Account-based marketing, in its simplest terms, is about marketing the accounts that your sales team is going to sell to.
One of the core parts of account-based marketing is sales and marketing alignment. Often marketing is running off of metrics that aren’t aligned with the sales team.
In this episode Chris Golec, CEO of DemandBase, dives a little bit deeper into that basic definition and explains how small (or large) businesses can use account-based strategies to the fullest.
9: Data Aggregation: Human-Based vs. Machine-Based w/ Mark Godley
When looking for data sets, it can be tempting to choose the company with the biggest boast. If the website claims the company aggregates data from 30 million companies that’s good, right?
Well, maybe. But without knowing where that data comes from, or what pieces of information the data provides, that nice big number is actually pretty meaningless.
The reality is that data aggregation is a more nuanced matter when you’re looking for information that is both precise and actionable.
In this episode, Mark Godley, CRO for HG Data, talks about how the new methodology of data aggregation HG Data created gives their customers a “ridiculously unfair advantage.”
8: How to Balance Technology and the Human Element in Sales w/ Garth Moulton
Talking about new technology is fun.
Finding new tech to increase the efficiency of sales and marketing and to increase revenue is very exciting. That’s why everyone spends so much time talking about it and reading up on new tech that enters the field.
Still, with this emphasis on technology, it can be easy to forget the most basic elements of business. Most notably, the human factor that goes into both sales and marketing can be overlooked.
In this episode, Garth Moulton, SVP of Business Development for Pipl, talks about why it’s important to remember that while technology is useful, it’s still less important than the human element in sales and marketing.
7: Bigger Data Doesn’t Mean Better Data w/ Neil Glass
Bigger is better.
Or at least, that’s the idea that persists in numerous industries and even non-business facets of everyday life.
However, when it comes to marketing data, the old adage is misleading at best and a total myth at worst.
A few years ago it was all about who can collect the most new email addresses. Today, the question is who can aggregate the most data, but there are more important things to consider than just the size of the database.
In this episode, Neil Glass, Senior VP at IDG, discusses why the focus on scaling data for digital audiences is overhyped and what you should really be focusing on instead.
6: How Owler is Becoming the Go-To Data Provider through Analytics and Community 3 Components for Maximum Data Creation w/ Tim Harsch
Technology has really changed the data game in the corporate world. Anything you need to know about any field is now available online.
But how do you know what sources you can trust?
This week on The Corporate Data Show we talked to Tim Harsch, the co-founder and head of product at Owler, which is now the second largest data provider and intelligence platform in existence, second to LinkedIn.
In fact, Owler recently hit a milestone of half a million active users and became the second largest business community to LinkedIn. This is extremely impressive considering they got their start in 2011.
If you’re asking yourself what caused Owler to become so successful so quickly, Tim explains something called the three legs of data creation.
5: 20% of Your Data Could Be Bad: Here’s How to Fix It w/ Bud Walker
When you think about how much bad data can really cost you, it’s important to make sure that your info is deliverable, callable, and emailable.
If you’ve got a lot of data—and who doesn’t, these days?—it becomes vital to spend the resources to ensure that the data you’re using is accurate.
In this episode of the Corporate Data Show, Bud Walker, Vice President of Strategy at Melissa Data, underscores why focusing on active data quality can save and make both time and money (plus tips on how to convince management).
4: A Sales Organization is Your Key to Effectively Marketing Your Business w/ Sean Kester
In every market, there are ideal customers. Unfortunately, they’re all different. It’s how you market to differing clientele that sets you apart.
This week on The Corporate Data Show, we interviewed Sean Kester, from SalesLoft, which was founded to help in-house sales professionals be the best they can be in their jobs. Through the SalesLoft Prospector, companies can target leads by making a list of potential leads and turn their prospective accounts into customer accounts through a touch-flow model.
In order to reach the most potential clients, we should take a holistic approach to sales, focusing on sales organizations, not just sales teams.
3: 4 Things You Really Need to Know About Sales Intelligence w/ Michael Levy
Sales intelligence can transform your sales and marketing departments—if you know how to use it right.
No matter whether you’re a small, medium, or gigantic business, sales intelligence is focused on how to make sales reps more effective and more efficient. It can save you from a lot more than cold calling or mass emails.
In this episode of the Corporate Data Show, Michael Levy, the Principal of GZ Consulting, defines, describes, and debates how sales intelligence can position your company for growth.
2: How to Reach Out to 95% Fewer Prospects and Still Get the Same Results w/ Geoff Winthrop
Bad news, sales teams: it’s not practical to reach out to 100,000 prospects in one industry.
Not even if you’re making as many cold calls a day as humanly possible. You have to whittle it down.
You can almost look at it like professional editing in movies or literature. You throw all the fluff out and boil it down to the most essential elements.
In this episode, Geoff Winthrop from Acquirent shares why you need a specific ideal customer profile, and how you begin to come up with one.