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The Crux

The Crux

By Climb Marketing
Hosted by Climb Marketing, The Crux is a monthly discussion on digital marketing and advertising strategies, challenges, success stories, and trends. The show offers candid advice and actionable tactics to help marketing professionals and business owners confidently achieve their goals for online traffic, visibility, and leads.
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Conversion Rate Optimization (CRO) for B2B Websites

The Crux

Diagnosing Paid Search Accounts and Common Mistakes
In episode 10 of The Crux, Riley Duncan, Robbie Bolog, and David Oltean discuss where to start with diagnosing a search advertising account, and some of the most common mistakes within Google Ads accounts.
September 29, 2020
Essential Google Analytics Skills for Digital Marketers
In episode 9 of The Crux, David Oltean and Robbie Bolog discuss their favorite features within Google Analytics and the essential measurement and analytics skills all digital marketers should have. 
August 24, 2020
Staffing Your In-House Digital Marketing Team
In episode 8 of The Crux, David Oltean and Jeremy Lopatin discuss which digital marketing practices should be outsourced vs. kept in-house. Topics discussed include digital marketing strategy, content marketing, creative, social media, email marketing, web design, SEO, advertising, and analytics.
July 26, 2020
SEO Pet Peeves
In episode 7 of The Crux, Taylor Caldron and David Oltean discuss their biggest SEO pet peeves, including website design shortcomings, shady sales practices, link-buying schemes, and annoying lingo.
June 19, 2020
Digital Marketing Strategy During COVID-19
In The Crux's 6th episode, Jeremy Lopatin and Robbie Bolog discuss the challenges for B2B digital marketers during the COVID-19 pandemic, including budget cuts, advertising messaging during a crisis, the shift away from in-person sales activities, and where to allocate spend and resources.
April 13, 2020
SEO in 2020: Algorithm Updates, Featured Snippet Changes and Trends
In episode 5 of The Crux, Taylor Caldron and David Oltean of Climb's SEO team discuss Google's recent search algorithm updates, changes to featured snippets and SEO trends to expect in 2020.
March 20, 2020
How to Hire a Digital Marketing Agency
In the Crux's fourth episode, Robbie Bolog and Climb Marketing President Jeremy Lopatin discuss reasons to consider hiring a digital marketing agency and how to determine if a prospective agency is the right partner for your company.
February 19, 2020
Organizing Paid Search Accounts
In the Crux's third episode, Robbie Bolog and Riley Duncan of Climb Marketing's Digital Advertising team discuss their approach to structuring Paid Search accounts for streamlined management and positive results.
January 15, 2020
Where to Start with SEO Research and Discovery
In The Crux's second episode, Taylor Caldron and David Oltean of Climb Marketing's SEO team discuss their initial approach and thought process when diagnosing the state of Search Engine Optimization on a website.
December 13, 2019
Conversion Rate Optimization (CRO) for B2B Websites
In the first episode of The Crux, David Oltean and Robbie Bolog of Climb Marketing introduce the podcast and discuss common issues with conversion rate optimization (CRO) for business-to-business websites.
November 11, 2019