The Honest Field Guide

The Honest Field Guide

By The Honest Field Guide
The Honest Field Guide presents intimate conversations with non-celebrity businesses, entrepreneurs + start ups, just like us, that are in an epic battle to learn how to keep up with the pace of change.

The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands grow, scale and keep up with the pace of change. Visit birkcreative.com.

Theme song "Sam's Ranch" provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.
Where to listen
Apple Podcasts Logo
Breaker Logo
Castbox Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Stitcher Logo
Ep. 37 - Virtual Learning Strategies During Crisis with Robert Runcie Superintendent of Broward County Public Schools
Robert Runcie, superintendent of Broward County Public Schools visits with us during this time of the astonishing and rapid breakdown (albeit temporarily) of society and the economy in the United States--in large part due to public schools being ordered to shut down across America. Parents are unable to work, families and children are unable to get food and computers that are needed for teachers to even attempt to migrate to online teaching are not available or dispersed equally to all families. And to make matters worse, teachers are not trained to be teaching online and many communities in the United States don't even have broadband or secure wifi access. Incredible, right? This global crisis caused by the virus that is killing people, has also killed public education in America as we have come to know it.  Robert Runcie is at the forefront of change in education technology. Originally from the private sector technology industry, by way of Union-heavy Chicago, he knows first hand how almost impossible it is to innovate in and transform public educational processes and systems. But the biggest threat we are all facing is the too-slow transformation of our mindsets around not only on our awareness of the vitalness of quality public education for all, but also how we as social beings must evolve using technology in order to survive.  --- The Honest Field Guide is a production of multichannel brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Ruby" can be downloaded on Apple here https://music.apple.com/us/album/ruby/212635734?i=212635749 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast editing by Birk Creative. Mastering by Chris Enns.  ---   Do you love our show? Can you donate to support our podcast? We will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support.  ---  Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message .
45:42
April 1, 2020
Ep. 36 LinkedIn-tervention! Part Two - The State of: LinkedIn for Small Business
Back in 2018, we had a conversation around the opportunities and possibilities for small businesses surrounding LinkedIn. Esther, was not convinced that LinkedIn was a good platform for her. JinJa was obsessed with LinkedIn and tried to convince Esther to give it another chance. It's been over a year, and Esther has come around to LinkedIn. Not as much as JinJa, but progress has been made. Check out their funny conversation about the greatness (and weirdness) of LinkedIn during this updated episode. You can always access the original (and hilarious) episode 4 earlier in the podcasts playlist. Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit birkcreative.com. Theme song "Sam's Ranch" is available on Apple here https://music.apple.com/us/album/sams-ranch/212635734?i=212635767 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.
31:06
March 23, 2020
Ep. 35 - Eric Whitaker Discusses True and False Narratives Around Black Entrepreneurship
What is Black political power and who does it benefit? How important is the availability of capital for Black business? Where is Silicon Valley and are there any Black people there? We are speaking with Dr. Eric Whitaker, co-founder of Zing Health, founder of CPASS Foundation and also an entrepreneur in the health equity space to unpack the narratives around Black business mindset, success and also decide if Chicago’s Black power is really a mirage or a Trojan horse.
51:04
March 8, 2020
Ep. 34 - Kate Leydon, Ruby Room Chicago Talks About How She Used Her Intuition To Build Her Business
Is the concept of “a woman’s intuition” a myth? Not according to Kate Leydon, entrepreneur and founder of Ruby Room, an experiential wellness and boutique retail shop and hotel in Chicago’s Wicker Park neighborhood. Learn about Kate’s journey from a satisfying career working for one of the world’s top cosmetics brand to her eventual collapse from exhaustion to path of clarity through deprivation in Bali. What emerged were her multiple brands and companies designed to protect, enhance and make well women and men through meditation, rest, self care, natural products and authentic thinking. --- Follow our show on instagram.com/honestfieldguide or at twitter.com/thehonestfield.   ---   The Honest Field Guide is a production of multichannel brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Ruby" can be downloaded on Apple here https://music.apple.com/us/album/ruby/212635734?i=212635749 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com.  Recorded at Stomping Ground Studios. Podcast editing and mastering by Jason Marck. Episode artwork by British artist Karolin Schnoor http://www.karolinschnoor.co.uk as represented by Friend & Johnson at http://www.friendandjohnson.com.   ---  Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message .
47:01
February 26, 2020
Ep. 33 - Simone Friend, How To Successfully Represent and Protect Commercial Artists
Everybody thinks they are an artist. Every creative person believes they can make riches on the internet because it seems like every other creative is doing it. (Ever heard of photoshop, comping, prototyping and fake news?) I'll get my art on a wall mural at Coke! Nike will love my designs for their shoes, as soon as they see my instagram, I will be GOLD! I am a much better photographer than the one Beyoncé hired, how did THEY get that gig? I really hated that Super Bowl ad, I could have shot/photographed/filmed that much better! Think so, right? Maybe, but mostly, no. In the commercial art world, unless you have professional representation, an agent, or have a vast and elite cultural network, the chances of you landing that A-List gig that actually PAYS is very unlikely. The only other potential path to riches, is if you game the social media game so intently and with intention, adding on extraordinary talent and networking skills, you ARE going to need help. Not just for the one job, but for the long game that will carry your creative a!# to sustainable income well past 40 years, 50 years and beyond. Simone Friend, How To Successfully Represent and Protect Commercial Artists Meet artist representative Simone Friend, of Friend & Johnson Artist Representative. Simone for over 30 years, has built the most immaculate reputation as a protector of creatives that ensure proper compensation AND protection of intellectual property rights. But most of all, Simone has built a standard process around artist education. Are you an artist that would like to land a commercial gig like independent Google artist Heather Day, or international superstar photographer Geoff Kern and many more artists that have built a sustaining platform? You need to listen, now. --- The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Can I Ride With U?" can be downloaded on Apple here https://music.apple.com/us/album/can-i-ride-with-u/212635734?i=212635813 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast editing and mastering by Jason Marck. Episode artwork by British artist Karolin Schnoor http://www.karolinschnoor.co.uk as represented by Friend & Johnson at http://www.friendandjohnson.com. --- Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message .
52:24
February 21, 2020
Ep. 32 - Cannabis Hollingsworth Farm with Joy Hollingsworth
Weed, reefer, blunts, dope, tea, pot, herb. All these terms were often used to hide what you were smoking because it was illegal. Until now. Marijuana is now legal in the United States, and everyone is going wild because of it. But our conversation today is about ownership, family business, self-determination and the irony of being one of the only American Black-owned farms in the US that bought back US land, in order to till the soil, to plant the seed, and build a sustainable home for which to harvest the leaf that makes the weed, to create the products that people use to heal and feel better. Joy will share her unconventional journey from the WNBA to learning about the depth of her grandmother's excruciating pain and to her brother's insistence coming back home to build a legacy. A remarkable conversation filled with curiosity, hope beauty and resilience.  --- The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Bluejay" can be downloaded on Apple here https://music.apple.com/bs/album/bluejay/206143120?i=206143160 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast mastering by Jason Marck. Episode artwork by British artist Karolin Schnoor http://www.karolinschnoor.co.uk as represented by Friend & Johnson at http://www.friendandjohnson.com. --- Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message .
36:17
February 9, 2020
Ep. 31 - Danny Wirtz, Chicago Blackhawks & Breakthru Beverage On How To Transform a Multigenerational Family Businesses
Danny Wirtz, fourth generation owner of one of the most famous and successful hockey teams in US history, The Chicago Blackhawks and also the head of many of the Wirtz family private businesses. Including his work with his foundation, The Chicago Blackhawks Foundation, Danny has revolutionized they way his family engages with the community, uses technology for insights and growth and creates wealth for other small, family-owned businesses, that are all part of the Wirtz family of brands. Danny's is a natural with positive business acumen--someone that any multigenerational family would want to take the helm and go next level. --- The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Mabel Custer" can be downloaded on Apple here https://music.apple.com/us/album/mabel-custer/206143120?i=206143227 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast mastering by Jason Marck. Episode artwork by Jen Hewett https://jenhewett.com. --- Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message .
46:40
February 3, 2020
Ep. 30 Reggie "Mr. October" Jackson, MLB Hall of Fame Inductee Talks About His Entrepreneurship Beginnings
Reggie Jackson aka "Mr. October," Major League Baseball Hall of Fame Inductee, shares intimate stories for the very first time, during an in-person interview to JinJa Birkenbeuel, The Honest Field Guide, about his journey from childhood, to a New York Yankee, to becoming the first professional ball player turned entrepreneur while he was still playing ball, back in the 70s, during a tumultuous time of extreme racial hatred. Reggie, the businessman, passionately tells us how he is still fighting to ensure Black people and in particular Black and brown children, through his Mr. October Foundation, gain access to the millions of opportunities in technology fields in the USA. --- The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Promised Land" and "When We're Apart" can be downloaded on Apple here https://music.apple.com/us/album/when-were-apart/206188206?i=206188230 and here https://music.apple.com/us/album/promised-land/206188206?i=206188233 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast mastering by Jason Marck. Episode artwork by Jen Hewett https://jenhewett.com. --- Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message .
54:51
January 20, 2020
Ep. 29 Paul Jarvis, Author, "Company of One" Making A Case for Staying Small
All of our entrepreneur lives, we've been told "If you don't grow, you will shrink, and if you shrink you will go out of business." Or, "Always be closing." Or, 'Always be growing." As a result, we've battled and fought our way to at least make ourselves look like what Tom Hanks wanted: TO BE BIG. From paying high rent for corporate spaces, getting augmented staff for presentations and meetings, giant websites with pages upon pages of stuff, and stumbling over our words after we share the volume of work we complete for clients, and yet people keep asking us in disbelief, "How many employees do you have?" without understanding that Entrepreneurs Don't Sleep. The struggle to fake it until you make it to become a "real" company is exhausting. We learned about "The Company of One," by Paul Jarvis, from our friend and fellow entrepreneur Keila Hill-Trawick, owner of Little Fish Accounting. She told us about the book on an earlier podcast, episode 22, that the book changed her life and gave her the courage to quit and walk away from her comfortable, government day job. Lucky for us, our podcast mastering engineer Chris Enns, introduced us to Paul and then that's the beginning of our story with How We Learned To Love Being Small. Reading "The Company Of One" written by Paul Jarvis inspired so much greatness in our thoughts about our agency business Birk Creative, the book helped us refocus on the type of hard work that is meaningful and drives real success. We had to find out more. So, we did what any crazy entrepreneur would do: We took a flight to British Columbia, Vancouver, then took a ferry to Victoria Island and hit the road and drove another two hours to meet our new hero in person to ask him face to face: "How Can Anyone Win In Business If They Are Only One and Done?" Our intimate conversation with Paul Jarvis will absolutely surprise you, and motivate you to rethink *everything* you've ever been told and believed about the business of getting big. -- The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Misfits" can be downloaded on Apple here https://music.apple.com/us/album/misfits/206188206?i=206188212 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast consultant: Chris Enns. Podcast Editing by Jason Marck. Custom episode artwork designed for this episode created by American printmaker and textile designer Jen Hewett https://jenhewett.com. --- Text The Honest Field Guide at ‪(312) 445-0903‬! Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support
52:05
January 14, 2020
Ep. 28 Joel Nickson of Wishbone Restaurant Chicago On How To Build Company Culture
Being an owner, operator, chef, creator and manager in the restaurant business is really, really tough. The money is always tight, customer's tastes change, and rent always rises. In Chicago, the business is painfully competitive but most of all, the dining experience can be positively brutal for the owner but also for the customer. Not at Wishbone Restaurant, a Chicago staple in part put on the map by Oprah Winfrey and her fans back in the early 90s.  Joel Nickson with his brothers, were able to exceed expectations for all, not only with their delicious southern comfort food, but with the welcoming vibe, the great service and  the culture that created ease and relaxation for after church Sunday brunch for Black Chicagoans, in a city with a violent history of racism, segregation and plantation-like politics--that still exists today.  Joel shares how he built his family-owned business, Wishbone Restaurant, from his roots as the picky-eater and dyslexic son of a French immigrant artist mother, to working in the kitchens of New York, to his two brothers pulling him to Chicago to help create a new concept family-style restaurant that after two major transitions, and luckily ended up dead-smack in the path of the establishment of one of the most famous Black Americans in the world that gave her famous stamp of approval: Oprah Winfrey. -- The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Golden West" can be downloaded on Apple here https://music.apple.com/us/album/charmed-life/206143120?i=206143135https://music.apple.com/us/album/the-golden-west/212635734?i=212635810 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast Editing by Jason Marck. Custom episode artwork designed for our podcast created by American printmaker and textile designer Jen Hewett https://jenhewett.com. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support
35:51
January 4, 2020
Ep. 27 Matt Bercovitz of Berco's Popcorn On How To Build A Fresh Brand In A Saturated Popcorn Market
Popcorn captivates the imagination. From baseball games, to the movies, to amusement parks. It's the best snack there is. But Berco's Popcorn on Chicago's Northside created a trademark flavor and blend named "Billion Dollar Popcorn, The World's Most Expensive Popcorn." Matt Bercovitz, the founder and creator will take you through his unlikely journey from his days bored as hell in college but guided by a brilliant mentor to becoming the purveyor of handcrafted and gourmet popcorn flavors, and winning in one of the most popcorn-competitive markets in the United States of America. Find Berco's at https://www.bercospopcorn.com. --- The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Charmed Life" can be downloaded on Apple here https://music.apple.com/us/album/charmed-life/206143120?i=206143135 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Podcast mastering by Chris Enns of Lemon Productions http://www.lemonproductions.ca. Episode artwork by Alexander Barrett http://www.alexanderbarrett.com. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support Sponsorships: off for this episode
58:33
December 21, 2019
Ep. 26 Slutty Vegan Atlanta with Angel Barnwell On How To Take A Leap Into The Complete Unknown
How do you get people eat plant-based? Invent a restaurant with a super cool name, trendy menu item titles and above all, juicy, savory and topped with traditional ingredients burgers! Slutty Vegan restaurant in Atlanta, Georgia is America's first, Black- and women-owned vegan burger joint. Founded by serial entrepreneur Pinky Cole, it has become the country's most popular  and sought-after spot for plant-based burgers. But the only reason you've ever heard of Pinky Cole and Slutty Vegan, is because of the other Black woman behind her running the super-powered Instagram channel: Angel Barnwell. Join Angel's humble journey from life as a the expected Black-girl-in-corporate-America turned massive Instagram influencer for the most important restaurant to open in the USA in the last year. It's worth the 1.25 hour listen! ----- The Honest Field Guide is a production of brand strategy and visual identity agency Birk Creative at http://www.birkcreative.com. Episode song "Angel" can be downloaded on Apple here https://music.apple.com/us/album/angel/206188206?i=206188229 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Recorded at Stomping Ground Studios. Editing and final mastering by Jason Marck. Episode artwork by Alexander Barrett http://www.alexanderbarrett.com. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support Sponsorships: off for this episode
38:03
December 19, 2019
Ep. 25 Steven Galanis of Cameo On How To Grab A Lightning Fast Idea and Scale It Into a Business Overnight
When the lightning rod of a powerful and scalable idea strikes you on your head as you are chilling in a hot tub in paradise with your super smart business colleagues, you'd better get out of the tub quick, gather your dollars, your family and friends, and launch. That's exactly what Steven Galanis, the co-founder of Cameo did by taking to market, the first ever video autographing app designed to celebrate and bring joy to fans and connect them to their favorite celebrities.  But Steven's story of his transformation from being a company man to opening his own company will leave you breathless. Through Steven's stories, you will feel the power and energy and momentum of Cameo, that will leave you wanting to quit your own job and join their team (or either inspire you to finally launch your own idea)! Steven also shares deep insights into signal watching, networking, and how to give public credit for all of the previous interactions and learnings he soaked up from not only his successful creative family, but from the surprising generosity of his former boss and network at LinkedIn. So step right up and get your next helping of entrepreneurship lessons from Steven Galanis. --- The Honest Field Guide is a production of brand strategy agency Birk Creative at http://www.birkcreative.com. Episode song "Silver Space Rocket" can be downloaded on Apple here https://music.apple.com/bs/album/silver-space-rocket/206188206?i=206188213 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com. Podcast mastering by Chris Enns of Lemon Productions http://www.lemonproductions.ca. Photo by John R. Boehm. Episode artwork by Alexander Barrett http://www.alexanderbarrett.com. --- Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message Do you love our show? We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support
1:01:57
December 1, 2019
Ep. 24 William "Billy The Bull" Marovitz of The Marovitz Group On How To Create Smash Hit Businesses By Seizing Opportunity
The 70s. The Golden Years of Chicago: When the streets were gritty, full of character, vibrant, and the politics were dirty. In walks William Marovitz, a successful private sector lawyer at a big Chicago law firm born from a legacy of family attorneys, with his future secured forever. But William, now known as Billy The Bull, was a creative at heart with a spirit of artistic wanderlust. At the right moment, one of the most famous and storied politicians in the United States comes for Billy: Richard J. Daley, asking him to change his career path and run for public office in Illinois. And believe it or not, that was the beginning of Bill's entrepreneurship journey. From lawyer, to progressive senator to one of the most successful real estate developers in the United States of America, and now owner and producer of a magnificent musical about the 2016 World Series Chicago Cubs "Miracle." This intimate conversation with the old school class of Mr. Marovitz led by the new school social media driven co-hosts JinJa Birkenbeuel and Esther Ikoro will leave you wishing the business world could level back up to a simpler time of handshakes, in-person relationships and good old fashioned "don't send nobody that nobody didn't send" Chicago politics. The Honest Field Guide is a production of brand strategy agency Birk Creative at http://www.birkcreative.com. Episode song "Wonderwheel" can be downloaded on Apple here https://music.apple.com/us/album/wonderwheel/206143120 and is written by Grant Birkenbeuel and JinJa Davis, from the band Utah Carol http://www.utahcarol.com.  Podcast mastering by Chris Enns of Lemon Productions http://www.lemonproductions.ca.  Podcast artwork by Alexander Barrett http://www.alexanderbarrett.com.
1:10:27
November 25, 2019
Ep. 23 Angelina Darrisaw, CEO, C-Suite Coach, On How To Feel and Create Confidence At Work
Are you building your business to position it for sustainable wealth? How are you feeling about your personal brand and what it says to potential clients? What is required to move through mainstream business spaces so you feel safe and ready to take on the business world? We interview founder Angelina Darrisaw, CEO of C-Suite Coach give us strategies for success. Listen in as she discusses moving past perfectionism and creating diversity in large corporate spaces through her career coaching company.  This series features the work of Brooklyn-based interdisciplinary artist, creative technologist, researcher, and futurist, @ariciano.  The Honest Field Guide is produced and edited by Birk Creative | https://www.birkcreative.com. Engage on http://www.instagram.com/birkcreative.  Song “In The Lake” provided courtesy Utah Carol (ASCAP) | http://www.utahcarol.com. Download the song here https://music.apple.com/us/album/in-the-lake/212635734?i=212635821 Angelina Darrisaw is at https://www.csuitecoach.com.
32:12
November 7, 2019
Ep. 22 - Keila Hill-Trawick Little Fish Accounting, On How To Create A Brand Identity For Free
So you want to be an entrepreneur huh? You want to leave your job, or maybe not even take job at all. Quitting your day job to realize your dream takes an extraordinary feat of courage, resilience and support from your family and community. Yes, of course it looks glamorous, exciting, even sexy. The parties, the flashy backdrops, the events, speaking on stage, professional product photos, group shots of smiling faces, laughing at networking events. Maybe even the occasional photo that shows an owner that has become an influencer and is sponsoring products. And to top it off, people that are doing "entrepreneur" look like they are in full control of their lives and are no longer answering to the infamous "The Man." You want it too. But what does it really take? Keila Hill-Trawick, founder of Little Fish Accounting, will walk you through her harrowing escape from a comfortable, benefits rich, upwardly mobile job into the initially confusing and uncertain beginnings of self-determination and freedom. (Song “Whisper To Me Sweetly” provided courtesy Utah Carol (ASCAP) and available on iTunes here https://music.apple.com/bz/album/whisper-to-me-sweetly/212635734?i=212635756) The Honest Field Guide is produced and edited by Birk Creative | https://www.birkcreative.com. Engage on http://www.instagram.com/birkcreative. Find Little Fish Accounting at https://www.littlefishaccounting.com
1:08:20
October 25, 2019
Ep. 21 - Francilia Wilkens Rahim On How To Qualify Business Leads as a Small Business
Money. Something that many entrepreneurs may have lots of, little of, or worse, not talk about at all. How to make money, how to track money, how to ask for what you are worth, and how to learn about what you worth as you fight through your entrepreneurship journey are topics we cover during this deep dive conversation about money. Francilia WIlkens Rahim discussing how she raised almost a billion dollars for other businesses. And how early on, she consistently undercharged for her expertise until she took a chance and tripled her rates and got the money she deserved. Listen and learn from Francilia on how to be brave and boss up your money. The Honest Field Guide is produced and edited by Birk Creative | https://www.birkcreative.com. Engage on http://www.instagram.com/birkcreative. Song “Mr. Rogers” provided courtesy Utah Carol (ASCAP) | http://www.utahcarol.com. Download the song here https://music.apple.com/us/album/mr-rogers/206188206?i=206188376 Find Francilia and RFW Consultants here https://www.rfwconsultants.com.
1:07:02
October 15, 2019
Ep. 20 - James E. McMillan On How To Pivot and Transform From A Mistake And Still Win
How does it feel when you are on your own and you realize that you may not become the person you thought you were because you made one stupid mistake? The crazy thing is, entrepreneurship itself is all about dreams and hustle and stupid mistakes and backstabbers and cracking business (and sometimes race and gender) codes in order to survive and thrive. James E. McMillan, who works with artists while advocating for genius at his entertainment law practice, describes his astonishing odyssey as a very young vibrant man packed with knowledge of his greatness by his father, to a major misstep in a hotel room, then the re-opening of the door of hope by a mentor that took the time to help him become visible not only to himself but to his faded and distant dream. (Episode song “In The Lake” provided courtesy Utah Carol (ASCAP) and available on iTunes here https://music.apple.com/us/album/in-the-lake/212635734?i=212635821) The Honest Field Guide is produced and edited by Birk Creative | https://www.birkcreative.com. Engage on http://www.instagram.com/birkcreative. Song “In The Lake” provided courtesy Utah Carol (ASCAP) | http://www.utahcarol.com. Download the song here https://music.apple.com/us/album/rodeo-queen/212635734 Find James McMcMillian here http://jamesemcmillanpc.com. Sponsorships: on for this episode
42:44
October 7, 2019
Ep. 19 - Teri Johnson Harlem Candle Company On How To Slow Down and Create Beauty In A Fast World
A story about how sensuality, beauty, creativity and unexpected delight can be brought to fruition for corporate and personal spaces typically not considered "brandable." Teri Johnson, founder of The Harlem Candle Company, shares her international journey from the babysitter of future astronauts to creator of custom candles filled with memories of a bygone era of art, music, storytelling and the experiences of Black Americans during the Harlem Renaissance. Teri's story of change from in-house corporate manager to the joys that comes with independent wealth building will leave you uplifted and inspired to launch your own business. Shop Harlem Candle Company here https://www.harlemcandlecompany.com. The Honest Field Guide is produced and edited by Birk Creative | https://www.birkcreative.com. Engage on http://www.instagram.com/birkcreative.
42:51
September 26, 2019
Ep. 18 - Facebook's Jason Trimiew on How Facebook Is Re-Socializing Supplier Diversity
We have a love/hate relationship with American supplier diversity programs. They don't work for everyone. But what are they really designed to do? And for who? Must businesses go through a "diverse" door to earn big business? Why was it invented anyway? Do we need have supplier diversity programs anymore in the age of social networking? Who is WE anyway? Let's break down the premise that the only way a "diverse" supplier can do business with a powerful company like Facebook is by checking a box. Really? Jason Trimiew, Facebook, Inc.'s Head of Supplier Diversity, has a blunt and honest conversation with us about how he is guiding Facebook to make game changing moves on what a supplier diversity program is designed to accomplish and how his childhood informed his decision to dedicate his professional life to diversity and inclusion work.
48:03
September 20, 2019
Ep. 17 - Quinn Bryant Of “What Would Jay-Z Do” On How To Train Your Inner Creative
There is a train of thought that you must be creative to be an entrepreneur in today's accelerated business environment. We believe this to be an absolute truth. Storytelling, creating designs, inventing names, logos, brand style and writing copy for social media and advertising are super skills that all entrepreneurs *must* have in order to start and launch a business and compete against giant brands that spend millions a minute to capture your attention. If you don't have these types of skills or the confidence to get them, you may go broke hiring trained and professionally educated brand strategists before you even make your own dime! In comes Quinn Bryant. Quinn is a serial creative first and an entrepreneur second.  She is the author of new book "WHAT WOULD JAY-Z DO?," a "bible" for entrepreneurs with daily affirmations based on the lyrics written by JAY-Z, designed to inspire the hustle and grind culture. This episode led by podcast creator JinJa Birkenbeuel and co-host Esther Ikoro is designed to reach vibrant entrepreneurs and start ups that appreciate the creative development process, music, strategy and the diverse business perspectives of hip hop artists that are now driving global culture. (Portrait art created by Chloe Bartlett, commissioned by Birk Creative.) -- New season concept: On our new season of the Honest Field Guide Podcast, we present some of the world's top entrepreneurs that are quietly and consistently creating their own masterpieces of success through their businesses and ideas. They are not famous and are not Instagram stars--yet. Rather, they are thriving in their creativity, diversity, authenticity and are in some way, creating social impact through entrepreneurship. We are going beyond celebrating and rather are peeking inside the minds of business owners that keep making money moves and bringing their processes of invention to the forefront. Often, we are so busy working in and on our businesses, we forget how amazing we are and even the small tactics we deploy to push beyond barriers should not be taken for granted. As an entrepreneur, always remember that our natural instincts can be honed and repackaged and used again and again to keep growing our businesses. Our conversations on The Honest Field Guide are a reminder of our extraordinary talents--despite the fact that we are diverse, unique and dare we say creatively divergent.
1:10:41
September 2, 2019
Ep. 16 - Kathy Chang On How To Scale a Business Ethically
Kathy Cheng is an innovator in the sustainable and ethical fashion space in Canada. She is a worker's advocate for veteran and new talent in the fashion and textile industry. Her private company Redwood Classics is growing and leading the natural textile industry. Kathy's voice is tapped often because she places action on her calls for diverse hiring practices. Listen in and learn about Kathy's family odyssey from China to Canada and how she took her father's business from ten to a million. (Portrait art created by Chloe Bartlett, commissioned by Birk Creative.) -- New season concept: On our new season of the Honest Field Guide Podcast, we present some of the world's top entrepreneurs that are quietly and consistently creating their own masterpieces of success through their businesses and ideas. They are not famous and are not Instagram stars--yet. Rather, they are thriving in their creativity, diversity, authenticity and are in some way, creating social impact through entrepreneurship. We are going beyond celebrating and rather are peeking inside the minds of business owners that keep making money moves and bringing their processes of invention to the forefront. Often, we are so busy working in and on our businesses, we forget how amazing we are and even the small tactics we deploy to push beyond barriers should not be taken for granted. As an entrepreneur, always remember that our natural instincts can be honed and repackaged and used again and again to keep growing our businesses. Our conversations on The Honest Field Guide are a reminder of our extraordinary talents--despite the fact that we are diverse, unique and dare we say creatively divergent.
34:48
August 20, 2019
Ep. 15 - Tena Clark, Grammy Award Winner and Author of "Southern Discomfort" On How To Go With Your Gut
How do you create business opportunity when you are invisible and starting a new business? What does it take to be prepared for it when potential success arrives at your doorstep? How do you find the courage to turn down a "golden parachute" during an economic downturn? Learn from Grammy-award winning producer, songwriter, entrepreneur and author of "Southern Discomfort" Tena Clark as she talks with us about her journey to creative salvation and sustaining international success. This is The Honest Field Guide podcast, where you will get the unvarnished truth in a robust conversation from veteran business owner and serial entrepreneur JinJa Birkenbeuel, CEO of Birk Creative and millennial entrepreneur and Birk Creative content strategist Esther Ikoro about the hope, horror and beauty of entrepreneurship. (Portrait art created by Chloe Bartlett, commissioned by Birk Creative.) -- New season concept: On our new season of the Honest Field Guide Podcast, we present some of the world's top entrepreneurs that are quietly and consistently creating their own masterpieces of success through their businesses and ideas. They are not famous and are not Instagram stars--yet. Rather, they are thriving in their creativity, diversity, authenticity and are in some way, creating social impact through entrepreneurship. We are going beyond celebrating and rather are peeking inside the minds of business owners that keep making money moves and bringing their processes of invention to the forefront. Often, we are so busy working in and on our businesses, we forget how amazing we are and even the small tactics we deploy to push beyond barriers should not be taken for granted. As an entrepreneur, always remember that our natural instincts can be honed and repackaged and used again and again to keep growing our businesses. Our conversations on The Honest Field Guide are a reminder of our extraordinary talents--despite the fact that we are diverse, unique and dare we say creatively divergent.
1:05:37
July 10, 2019
Ep. 14 - I Hate Networking - Stories From The Frontline
Why do we entrepreneurs and small business have to network? Do we always need to be selling ourselves? What is networking and why now more than ever does it matter? You ask yourself: Do I *really* have to go to that event tonight? What will I gain? I'm really shy. I'm scared. Will I know anyone there? I need to take a friend so I won't be alone. The challenge for all of us, is that the only way we can work well in networking is to realize that we have to be comfortable selling. "Always Be Selling" as the saying goes. This episode, we share ideas on how to work a room and how to change your mindset so you can free yourself from guilt and fear around self-promotion. This is The Honest Field Guide podcast, where you will get the unvarnished truth in a robust conversation from veteran business owner and serial entrepreneur JinJa Birkenbeuel, CEO of Birk Creative and millennial entrepreneur and Birk Creative content strategist Esther Ikoro about the horrors of entrepreneurship. Music provided courtesy Utah Carol.
43:19
May 10, 2019
Ep. 13 - Uh-Oh, so this just happened: Your Brand Personality, Process and Purpose on Social Media
You have a business. You are trying to create a brand. Not just for your business, but for your personality. You know that customers need to know who they are buying from. They want to feel a connection with the "brand" and you now understand from everything you've been reading, and the personalities you've been studying - YOU are the brand. Yikes. But you have to put yourself out there, expose yourself, let people know who you are. But how do you know how much to share? When you've crossed the line with your personality? What if you are uncomfortable with telling all? On this episode, you will gain insights about when too much information about yourself and your brand is actually perfect, and which brands to follow to get inspiration and ideas. This is The Honest Field Guide podcast, where you will get the unvarnished truth in a robust conversation from veteran business owner and serial entrepreneur JinJa Birkenbeuel, CEO of Birk Creative and millennial entrepreneur and Birk Creative content strategist Esther Ikoro about the horrors of entrepreneurship. Music provided courtesy Utah Carol.
44:53
April 10, 2019
Ep. 12 - You are STUCK! How To Disrupt Your Mindset
The morning after... you just attended a super inspiring "I'm going to do it all!" training workshop. You left bouncing out of the room, slapping hands. Patting yourself on the back. You realize upon waking up in the harsh sunshine, you thought you were doing pretty good with your business. Making money. You got customers. Walking on sunshine, you know. But you've been so busy working *in* your business, that an entire boatload of new opportunities have sailed on by. And now you are stuck and don't know how to escape your rut. And you have no one around you that can help. This is The Honest Field Guide podcast, where you will get the unvarnished truth in a robust conversation from veteran business owner and serial entrepreneur JinJa Birkenbeuel, CEO of Birk Creative and millennial entrepreneur and Birk Creative content strategist Esther Ikoro about the horrors of entrepreneurship. 
23:08
March 26, 2019
Ep. 11 - Google Digital Coaching and Motivation
Are you are a small business owner, freelancer or entrepreneur drowning in all of the digital choices that now seemed to be required to run your business online? Are you frozen with inertia because you don't know what you don't know and it seems like other businesses are winning the internet? Personal and business digital branding, Google Ads, YouTube, Google Analytics, content, search engine optimization, Facebook ads, website design, digital photography, online networking, intellectual property--it's just all too much! On this episode, discover how Google, Inc.'s worldwide technology awareness initiative, Accelerate With Google, is trying to fill the digital knowledge gap for small, underrepresented and marginalized business by providing free business and professional development workshops led by nine professional business leaders across the United States. One of the coaches is founder and co-host of this podcast, The Honest Field Guide, JinJa Birkenbeuel and also CEO of brand strategy and management consulting agency Birk Creative. She will share insights about the Google Digital Coaches Program and how it's helping communities across the United States and beyond win the internet for their businesses.
1:14:03
February 2, 2019
Ep. 10 - Entrepreneurship Cautionary Tales (Part One)
Before you quit your job, plunge into entrepreneurship or decide to start your own business, hear from co-hosts JinJa Birkenbeuel, CEO of brand strategy and management consulting agency Birk Creative and Esther Ikoro, the agency's content strategist, talk about pitfalls, share horror stories and then warn you about the potential liabilities of running a business. After you've listened to this episode, you may be motivated to get a lawyer, a certified public accountant and a good insurance agent before you start up!
1:15:48
January 1, 2019
Ep. 9 - Help yourself! The State of: Motivation
When you are a small business or entrepreneur, what is it to be motivated? Who has motivation? Who needs it? And where can you find it in order to keep moving forward in your business? JinJa Birkenbeuel, CEO of Birk Creative and Esther Ikoro, Content Strategist for Birk Creative try to find out between the two of them which is more motivated (LOL), how to create lists and even find external signals that can drive motivation when you don't have it inside yourself.
1:09:27
November 12, 2018
Ep. 8 - The State of: Twitter for Professional Services
Twitter can be tough to use effectively for business when you are a B2B company. The channel is newsy, political and highly entertaining, with trending topics seemingly irrelevant to B2B companies, and sometimes based on unfamiliar hashtag campaigns. So what is a professional services company to do? Well, help is on the way! Professional services companies should be using Twitter to create brand awareness, get customers and make money. But professional services are selling knowledge and strategy not products or widgets. So, the fundamental question for B2B and other professional services companies is: How to craft original content around concepts and ideas? What do we show? How do we tell a compelling story? Unless you are selling a product that you can touch, see, smell and hear, crafting content about how your company creates strategy and ideas and concepts can be more of a challenge. JinJa Birkenbeuel, CEO of Birk Creative and Esther Ikoro, Birk Creative's content strategist, give specific tactics and an overview of how to use this powerful communication platform to drive your small professional services business to brand awareness, growth and have fun while you are doing it.
1:17:35
October 13, 2018
Ep. 7 - Tales From The Frontlines: Mentor Mentality
So, are you starting out your business? Or perhaps you've been going at this entrepreneurship thing for a while now and something is just not quite right? You are searching for answers and solutions: Is it time for a mentor? And what IS a mentor anyway? How do you find one? What do you expect to gain from a mentor? Do you just need a little business boost or do you need 911 life support from a mentor? Maybe we should just trash the word "mentor" completely! JinJa Birkenbeuel, CEO of Birk Creative and Esther Ikoro, Content Strategist for Birk Creative discuss the joy and pitfalls of mentors and mentorship and how it can make or maybe even break you. By the end of this podcast, you will KNOW what you need to do. Done and done.
57:58
September 29, 2018
Ep. 6 - State of Diversity: For Suppliers
Get ready for a trigger topic! DIVERSITY! Listen in while hosts JinJa Birkenbeuel and Esther Ikoro debate the merits of supplier diversity programs in the United States. What is supplier diversity? What is a diverse supplier anyway? Are diversity initiatives working out for underrepresented businesses? Which companies are representing supplier diversity initiatives well? What is the Billion Dollar Roundtable? Are we #winning yet? Should we even be categorized as a "diverse supplier?" The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel and Esther Ikoro.
49:43
September 7, 2018
Ep. 5 - Uh-oh, So This Just Happened!: The Art of the Pivot
Launching your idea and making it a business, or remaking your existing business or leaving your job when you recognize it's time to strike out on your own can be considered a pivot. Listen to JinJa Birkenbeuel, CEO of Birk Creative and official Digital Coach for Google, Inc. and Esther Ikoro, Content Strategist and Digital Media Producer for Birk Creative talk about their own honest experiences with pivoting, and how you too can find the courage to create a new business life on your own terms. The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel and Esther Ikoro.
32:18
September 2, 2018
Ep. 4 - LinkedIn-tervention! The State of: LinkedIn for Small Business
Isn’t it time for a LinkedIn-tervention! JinJa Birkenbeuel, CEO of Birk Creative and official Digital Coach for Google, Inc. and Esther Ikoro, Content Strategist and Digital Media Producer for Birk Creative are back sharing insights on how to use LinkedIn for small business. Esther, a millennial, is bored with LinkedIn. But listen to how JinJa, just shy of the millennial generation, gets Esther super excited by sharing powerful strategies and reasons why LinkedIn can help you drive sales and raise your stellar reputation everywhere online. The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel and Esther Ikoro.
50:15
August 11, 2018
Ep. 3 - State of: Instagram for Professional Services
One of the biggest challenges we have as a professional services agency is trying to figure out how social media can be used to promote and advertise our services. Well, now there is an answer! Laywer? Check. Photographer? Check. Management consultant? Check. Listen up and learn how to use Instagram specifically for your Super Pro Services company and start growing your audience quickly. The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel and Esther Ikoro.
1:03:33
August 8, 2018
Ep. 2 - JinJa Birkenbeuel, Founder and CEO, The Honest Field Guide and Birk Creative
You have a dream or an opportunity for changing your career or business. Now what? Get insights and tips from JinJa Birkenbeuel, Chief Executive Officer of Birk Creative and founder of The Honest Field Guide Podcast in this episode while she shares her small business start-up story, successes and of course some of her failures and lessons learned along her journey. The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel and Esther Ikoro.
49:31
August 3, 2018
Ep. 1 - The State of: Instagram
On this episode of The Honest Field Guide JinJa Birkenbeuel, CEO of Birk Creative and official Digital Coach for Google, Inc. and Esther Ikoro, Junior Digital Media Producer for Birk Creative discuss how to use Instagram for small business. Get tips on building a profile, creating good content, strategic "liking" and commenting plus how to connect with the right community. The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel and Esther Ikoro.
35:55
June 30, 2018