The Honest Field Guide®

The Honest Field Guide®

By JinJa Birkenbeuel, Host, The Honest Field Guide

The Honest Field Guide presents intimate conversations with entrepreneurs and business owners that share their origin stories, startup strategies and their surprising discoveries during their journey to success.

The podcast is produced by Birk Creative, a research and creative strategic consulting agency that designs and implements social and digital media solutions, develops brand and visual identities and implements multichannel strategies for business.

Intro theme song "Sam's Ranch" provided courtesy Utah Carol(ASCAP). All content ©Birkdesign Inc.
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Ep. 53 - Dr. Akilah Cadet on How To Be An Accomplice While Dismantling White Supremacy

The Honest Field Guide®Jun 25, 2021
00:00
01:09:34
How Did the Chicago Sky Get Started? Fueled by Great Women In Sports and Business by Michael Alter

How Did the Chicago Sky Get Started? Fueled by Great Women In Sports and Business by Michael Alter

The Honest Field Guide Podcast, is a production by Birk Creative and hosted by its President JinJa Birkenbeuel. The show is for people in all dimensions of business, from the C-Suite to the entrepreneur and small business owner. The show shares tools and value to help you navigate the complexities of being a person that uses business to lead. Conversations about business include some of the world’s most successful behind-the-scenes entrepreneurs.


Follow the show and JinJa on social media http://www.instagram.com/honestfieldguide or follow JinJa Birkenbeuel on LinkedIn at https://www.linkedin.com/in/birkcreative


Text The Honest Field Guide at (312) 445-0903.


The podcast is recorded and produced by Birk Creative: A creative digital marketing agency assisting its customers to get attention and get to the market. Visit https://www.birkcreative.com/hire-us.


Music found on this episode is available for streaming on YouTube Music here https://music.youtube.com/channel/UCe7Qjt9aTYQ4gHmn1AyTYIA?feature=share or on free with a subscription on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP).


All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel.


Credits

Theme song "Sam's Ranch" provided courtesy Utah Carol. All content and creative since @2018 Birk Creative.

May 17, 202548:04
Ep 80 - Alfie Koetter - So You Want To Work In Hollywood? Here's how one architect did it

Ep 80 - Alfie Koetter - So You Want To Work In Hollywood? Here's how one architect did it

JinJa Birkenbeuel explores the intersection of creativity, entrepreneurship, and design with guest Alfie Keotter, a designer and architect. They discuss the evolution of the Sundance Film Festival, the often-overlooked role of graphic designers in film, and the importance of storytelling in architecture. Alfie shares his journey from a creative childhood to his experiences in the film industry, emphasizing the significance of collaboration and curiosity in creative work. In this engaging conversation, the speakers explore the dynamics of creative partnerships, particularly in the context of working with a spouse. They discuss the design process behind the documentary "Sally," emphasizing the importance of collaboration and the value that designers bring to projects. The conversation also touches on innovative materials in architecture and the significance of building a supportive creative community.

Chapters

00:00 Introduction to The Honest Field Guide Podcast

02:54 The Evolution of Sundance Film Festival

06:09 The Role of Graphic Designers in Film

08:57 Meet Alfie Koetter: Designer Behind the Film Sally

11:58 Alfie's Creative Journey: From Childhood to Architecture

14:57 The Intersection of Architecture and Graphic Design

17:48 Teaching and Storytelling in Architecture

20:50 Collaboration in Creative Work

24:09 Alfie's Experience in Film and Animation

26:52 The Importance of Curiosity in Education

43:40 Navigating Creative Partnerships

51:09 The Design Process Behind 'Sally'

01:00:56 The Importance of Collaboration in Design

01:11:10 Innovative Materials in Architecture

01:12:21 Building a Creative Community

###

Podcast Editing for The Honest Field Guide by Kris Zarnoch

Follow our show on http://www.instagram.com/honestfieldguide.

Music found on this episode is on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP).

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel.

Credits

Themesong "Sam's Ranch" provided courtesy Utah Carol. All content and creative @2018 Birk Creative.

May 01, 202501:17:19
Ep. 79 - Tracey Panek, Levi's Historian on The Power of Listening and Creating Surprising Connections For Business Growth

Ep. 79 - Tracey Panek, Levi's Historian on The Power of Listening and Creating Surprising Connections For Business Growth

In this episode of The Honest Field Guide, host JinJa Birkenbeuel interviews Tracey Panek, the historian and director of archives at Levi Strauss & Co. They discuss the importance of curiosity, the role of an archivist in preserving history, and how fashion intersects with personal identity and culture. Tracey shares her journey from a curious child to a professional archivist, emphasizing the value of storytelling and historical context in the fashion industry. The conversation also touches on the significance of collaboration with designers and celebrities, showcasing how history can inspire modern innovation. In this engaging conversation, Tracey Panek discusses the intersection of history, marketing, and culture at Levi's. She shares insights on the collaboration with Beyoncé, the historical significance of Levi's in American culture, and the brand's connection to figures like Jimmy Carter. The discussion highlights the importance of archives and the joy of discovery in her role as a historian. Tracey also reflects on her favorite moments and objects from her work, including the unique scent of an Einstein jacket, and answers rapid-fire questions about her experiences and preferences.

Our takeaways:

  • Gratitude is essential in our daily lives.
  • Curiosity drives innovation and creativity.
  • The role of an archivist is crucial in preserving history.
  • Fashion is a reflection of personal identity and culture.
  • Childhood experiences shape our future careers.
  • Teachers can significantly influence our paths.
  • Engagement with history can inspire modern design.
  • Collaboration with celebrities can enhance brand visibility.
  • Understanding the past is vital for future innovation.
  • Every brand can benefit from having an archivist. Beyoncé's collaboration with Levi's was a significant cultural moment.
  • Levi's has a rich history tied to American culture and marketing.
  • Jimmy Carter's casual style helped normalize jeans in the White House.
  • Archives play a crucial role in preserving brand history.
  • The joy of discovery is a key part of being a historian.
  • Tracey values the connections made through historical artifacts.
  • The scent of Levi's historical clothing can tell unique stories.
  • Collaboration with artists is essential for brand authenticity.
  • Historical context enhances modern marketing strategies.
  • The search for lost artifacts is an ongoing passion for historians.
Apr 02, 202501:05:16
Ep 78 Lisou Brand - Creating Vibrant Beauty and Fashion with Textile Designer Rene Macdonald

Ep 78 Lisou Brand - Creating Vibrant Beauty and Fashion with Textile Designer Rene Macdonald

In this episode of The Honest Field Guide, host JinJa Birkenbeuel engages in a heartfelt conversation with Rene Moshi Macdonald, the founder of Lisou, a luxury women's wear brand based in London. They discuss the challenges of motherhood, particularly for Black mothers, and the importance of community support. Rene shares her journey from Tanzania to the UK, her upbringing in a family dedicated to service, and how her experiences shaped her creativity and entrepreneurial spirit. The conversation also delves into the complexities of identity, the perception of African fashion, and the joy that drives Rene's work. In this conversation, Rene Moshi Macdonald discusses the complexities of defining African fashion, the challenges faced by African designers in gaining visibility, and her personal journey as an entrepreneur in the fashion industry. She emphasizes the importance of cultural identity in her designs and the role of mentorship in her creative growth. The conversation also touches on the significance of prints in African culture and the entrepreneurial mindset required to succeed in the fashion world. In this engaging conversation, Rene Moshi Macdonald discusses the significance of patterns in her fashion designs, the challenges of intellectual property in the fast fashion industry, and her creative process. She emphasizes the importance of sustainability in fashion, sharing her brand's commitment to zero waste and ethical practices. The discussion also touches on the role of celebrity endorsements in fashion and concludes with Rene's reflections on meeting influential figures and her aspirations for future travels.The Honest Field Guide Podcast, is a production by Birk Creative and hosted by its President JinJa Birkenbeuel. The show is for people in all dimensions of business, from the C-Suite to the entrepreneur and small business owner. The show shares tools and value to help you navigate the complexities of being a person that uses business to lead. Conversations about business include some of the world’s most successful behind-the-scenes entrepreneurs.Follow us here and on TikTok on@honestfieldguideText The Honest Field Guide at (312) 445-0903.The podcast is recorded and produced by Birk Creative: A creative digital marketing agency assisting its customers to get attention and get to the market. Visit https://www.birkcreative.com/hire-us. Music found on this episode is provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel.CreditsTheme song "Sam's Ranch" provided courtesy Utah Carol. All content and creative since @2018 Birk Creative.

Mar 19, 202501:27:57
Ep. 77 - How To Empower Yourself - Shana Stephenson, Chief Brand Officer, the WNBA's New York Liberty Shares Her Story - and She's Sticking To It!

Ep. 77 - How To Empower Yourself - Shana Stephenson, Chief Brand Officer, the WNBA's New York Liberty Shares Her Story - and She's Sticking To It!

Host JinJa Birkenbeuel welcomes Shana Stephenson, Chief Brand Officer at the WNBA's New York Liberty, to discuss her journey in sports branding, the importance of storytelling, and the challenges of navigating a career in a male-dominated industry. Shana shares her experiences from her early days in fashion to her current role in sports, emphasizing the significance of representation and the entrepreneurial spirit. The conversation highlights the power of family support and the drive to create opportunities in the sports world. In this conversation, Shana discusses her journey from being a chemistry student to ESPN to becoming a prominent voice in sports activism, focusing on cultural intersections, representation, and the importance of authenticity in leadership. She highlights her work with the New York Liberty and the significance of their activism in women's sports, particularly in relation to social justice issues. Shana emphasizes the need for inclusive spaces and the impact of representation in sports, showcasing her commitment to amplifying the voices of black women and marginalized communities.

Takeaways

  • JinJa Birkenbeuel expresses gratitude for listeners choosing her podcast.
  • Shana Stephenson emphasizes the importance of storytelling in sports.
  • Shana's journey reflects a non-linear career path, transitioning from chemistry to sports marketing.
  • Family support played a crucial role in Shana's career decisions.
  • Representation in sports media is vital for amplifying women's stories.
  • Shana's passion for sports developed from her upbringing in New York.
  • The challenges of breaking into the competitive sports industry are discussed.
  • Shana's entrepreneurial spirit is evident in her career choices.
  • The importance of creating a platform for underrepresented voices in sports is highlighted.
  • Shana's experiences illustrate the value of perseverance and self-belief.
  • Shana transitioned from ESPN to start her own blog for honest expression.
  • Her writing evolved from personal venting to addressing cultural intersections in sports.
  • She became a voice for sports activism, focusing on gender and racial inequities.
  • Shana's work led to opportunities in media and consulting, enhancing her influence.
  • The New York Liberty's activism aligns with Shana's values and mission.
  • Authenticity is key to Shana's leadership style and creativity.
  • Shana emphasizes the importance of representation in sports organizations.
  • Ellie the Elephant symbolizes inclusivity and community engagement.
  • Shana believes in creating positive experiences for fans and community members.
  • Courage in leadership comes from being true to oneself and one's beliefs.

Follow https://www.instagram.com/honestfieldguide

Follow Shana https://www.instagram.com/itsshanarenee

Feb 27, 202558:58
Ep. 76 - Who Is Joe Favorito, Author, Sports Broadcaster and Consultant to “Creed?” How To Become an Entrepreneur in Sports

Ep. 76 - Who Is Joe Favorito, Author, Sports Broadcaster and Consultant to “Creed?” How To Become an Entrepreneur in Sports

In this episode of The Honest Field Guide podcast, host JinJa Birkenbeuel engages in a dynamic conversation with sports entrepreneur Joe Favorito. They explore the intersection of sports, family dynamics, and entrepreneurship, discussing how personal experiences shape perspectives on sports. The conversation delves into the importance of showing up in the business world, the evolving landscape of sports consumption among youth, and the critical role of crisis communications in sports management. Additionally, they touch on issues of diversity and representation in sports, particularly in light of recent discussions surrounding Title IX and its impact on funding for youth sports. In this conversation, Joe Favorito discusses the evolution of women's sports under Title IX, the complexities of Name, Image, and Likeness (NIL) regulations, and the challenges of funding for men's volleyball. He shares insights on the lack of diversity in hockey and the cultural barriers that exist, while also emphasizing the importance of storytelling in sports management education at Columbia University. The discussion highlights the engagement of today's students and Joe's aspirations for future roles in sports management.

Takeaways

  • JinJa's journey into sports began later in life.
  • Family dynamics play a significant role in sports involvement.
  • Entrepreneurship in sports requires adaptability and storytelling.
  • Showing up is crucial for creating opportunities.
  • The future of sports consumption is changing with technology.
  • Crisis communications are essential in managing athlete reputations.
  • Diversity and representation are vital for the growth of women's sports.
  • Youth sports funding is often influenced by larger sports dynamics.
  • The media landscape is evolving, but storytelling remains constant.
  • Engagement in live sports is crucial for community building. Title IX has significantly impacted women's sports opportunities.
  • NIL regulations have created both opportunities and challenges for student-athletes.
  • Funding disparities exist in men's sports, influenced by market demand.
  • Diversity in hockey remains a challenge due to cultural and financial barriers.
  • Storytelling is a crucial skill for students in sports management.
  • Today's students are more engaged and media-savvy than ever before.
  • Cultural programs in sports can help increase diversity over time.
  • The importance of finding a middle ground in NIL compensation.
  • Joe Favorito emphasizes the need for effective storytelling in sports careers.
  • Future aspirations include running a sports organization.
Feb 04, 202550:37
Ep. 75 - [Part II] Craig Bauer, Founder, Hinge Studios Conversations on Kanye (Ye), Engineering Excellence, Cultural Humbleness, AI, Business and the Relentless Pursuit of Audio Excellence

Ep. 75 - [Part II] Craig Bauer, Founder, Hinge Studios Conversations on Kanye (Ye), Engineering Excellence, Cultural Humbleness, AI, Business and the Relentless Pursuit of Audio Excellence

Jan 07, 202542:26
Ep. 75 - [Part I] Craig Bauer, Founder, Hinge Conversations on Kanye (Ye), Engineering, Cultural Humbleness, AI, Business and the Relentless Pursuit of Audio Excellence

Ep. 75 - [Part I] Craig Bauer, Founder, Hinge Conversations on Kanye (Ye), Engineering, Cultural Humbleness, AI, Business and the Relentless Pursuit of Audio Excellence

Dec 16, 202401:16:03
Ep. 74 - Darren McKoy, Creative Director of Dr. Martens - How Sunny Optimism, Mentoring and Team Strategy Can Build an A-List Fashion Career and Transform a Legacy Brand’s Design Culture

Ep. 74 - Darren McKoy, Creative Director of Dr. Martens - How Sunny Optimism, Mentoring and Team Strategy Can Build an A-List Fashion Career and Transform a Legacy Brand’s Design Culture

In this engaging conversation, JinJa Birkenbeuel interviews Darren McKoy https://www.instagram.com/d_dot_mckoy, the creative director of Dr. Martens. They explore themes of optimism rooted in upbringing, the influence of music and sport on creativity, and the journey through education and early career choices that led Darren to his current role. The discussion highlights the importance of understanding both creative and commercial aspects in the fashion industry, as well as the legacy and future vision of the Dr. Martens brand.

Darren discusses the evolution of Dr. Martens as a legacy brand, emphasizing the importance of innovation and cultural relevance. He shares insights into the creative processes behind product development and the role of a creative director. The discussion also touches on identity, representation, and the solidarity among black creatives in the industry. Darren highlights his commitment to empowering future generations and fostering diversity, equity, and inclusion within the business. In this engaging conversation, JinJa Birkenbeuel and Darren McKoy, the creative director of Dr. Martens, explore the essence of brand culture, authenticity, and the deep connections between music and fashion. They discuss the importance of personalized shopping experiences, the impact of passionate individuals within the brand, and the legacy that Darren hopes to leave for future generations. The dialogue also touches on the significance of storytelling, the power of archives in creative inspiration, and the ongoing relevance of beauty and creativity in a rapidly changing world.

Key takeaways

  • Optimism is often rooted in one's upbringing.
  • Music and sport can be significant creative influences.
  • Education can shape but not define one's career path.
  • Retail experience provides valuable insights into consumer behavior.
  • Creativity can emerge from unconventional experiences.
  • Understanding commercial aspects is crucial for creative roles.
  • Darren's journey reflects a blend of passion and practicality.
  • The legacy of brands like Dr. Martens is multifaceted.
  • Mentorship plays a vital role in career development.
  • Creativity is not limited to traditional definitions. Innovation is key to keeping legacy brands relevant.
  • Subcultures play a significant role in brand evolution.
  • A creative director's role involves collaboration and team empowerment.
  • Identity as a Black creative shapes professional experiences.
  • Solidarity among black creatives fosters community support.
  • Empowering future generations is crucial for industry growth.
  • Diversity and inclusion should be ingrained in business practices.
  • Dr. Martens aims to be a brand for everyone.
  • Real change comes from actionable steps, not just discussions.
  • Authenticity in brand culture is driven by passionate individuals.
  • Wearing Dr. Martens is a bold statement of identity.
  • Music and fashion are deeply intertwined with brand identity.
  • Creative inspiration can be found in cultural connections.
  • The importance of storytelling in preserving brand heritage.
  • Elders hold valuable knowledge and stories that enrich our understanding.

Chapters

The Introduction and Setting the Stage

Creative Influences: Music, Sport, and Family

Navigating the Retail Landscape

Defining Creativity and Personal Identity

Innovation and Legacy in Footwear

The Role of a Creative Director

Solidarity Among Black Creatives

Empowering Future Generations

Diversity, Equity, and Inclusion in Business

The Impact of Music and Fashion

Creative Inspiration and the Power of Archives

The Importance of Storytelling and Heritage

--

Follow our show on http://www.instagram.com/honestfieldguide.

Music found on this episode is on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP).

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel.

Credits

Themesong "Sam's Ranch" provided courtesy Utah Carol. All content and creative @2018 Birk Creative.


Nov 15, 202401:15:14
Ep. 73 : Lenny Stern, Co-Founder of SS+K, On The Transformative Power of Self-Awareness and Hiring Diverse Leaders

Ep. 73 : Lenny Stern, Co-Founder of SS+K, On The Transformative Power of Self-Awareness and Hiring Diverse Leaders

In this episode of The Honest Field Guide Podcast, host JinJa Birkenbeuel engages in a deep conversation with Lenny Stern, a prominent figure in marketing and communications. They explore Lenny's journey from his upbringing in Queens, New York, to his impactful career in politics and business. The discussion touches on themes of diversity, resilience, and the importance of self-awareness in entrepreneurship. Lenny shares insights from his family history, his experiences in high school and college, and his passion for making a difference in the world through responsible leadership. In this engaging conversation, Lenny Stern shares his journey from grassroots political organizing to becoming a successful entrepreneur. He discusses the importance of understanding every aspect of a campaign, the characteristics that define successful entrepreneurs, and the innovative approach his company took in political consulting. Lenny reflects on his experience working with Barack Obama and emphasizes the significance of diversity and self-awareness in leadership roles. Key Takeaways - Lenny emphasizes the importance of self-awareness in entrepreneurship. - He believes in finding what you love and making a difference. - Diversity and different perspectives are crucial for growth. - Trauma can lead to resilience and understanding. - Political engagement can lead to meaningful change. - The lessons from politics are applicable in business. - Exploration and experimentation are key to personal growth. - Women play a vital role in supporting and uplifting others. - Listening to different viewpoints enriches understanding. - Success in life often comes from connections and relationships. - Understanding every step of the way is crucial for success. - Fearlessness and passion are key traits of entrepreneurs. - Political campaigns are like startups, requiring creativity and adaptability. - Finding the right partners can enhance entrepreneurial success. - Diversity in leadership brings different perspectives and strengths. - Self-awareness is essential for effective leadership. - Hiring for the future requires recognizing different lived experiences. - It's important to embrace change and not fear failure. - Building relationships with leaders who inspire is vital. - Engaging with diverse communities enriches business strategies. The Honest Field Guide podcast, created by Birk Creative and hosted by our Chief Executive Officer JinJa Birkenbeuel, is for entrepreneurs and business owners to help you navigate the complexities of starting, running, sustaining, growing and then scaling a business. Conversations about business include some of the world’s most successful behind-the-scenes entrepreneurs. Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. Music found on this episode is available on YouTube Music here https://music.youtube.com/channel/UCe7Qjt9aTYQ4gHmn1AyTYIA?feature=share or on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. #dyor Credits Themesong "Sam's Ranch" provided courtesy Utah Carol. All content and creative @2018 Birk Creative. The Honest Field Guide is created and written by JinJa Birkenbeuel, CEO of Birk Creative. The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel.

Nov 02, 202458:04
Ep. 72: Kentucky Congressman Morgan McGarvey - How Entrepreneurs and Leading Women Fuel The Renewed American Dream

Ep. 72: Kentucky Congressman Morgan McGarvey - How Entrepreneurs and Leading Women Fuel The Renewed American Dream

In this episode of The Honest Field Guide podcast, host JinJa Birkenbeuel discusses the evolving landscape of entrepreneurship in the U.S. with Congressman Morgan McGarvey. They explore the significance of small businesses, the role of women in leadership, and the importance of HBCUs. McGarvey shares personal stories about his family background, his journey into politics, and his advocacy for education and small business support.

The conversation highlights the need for a nuanced understanding of entrepreneurship versus small business ownership, especially in the context of Vice President Harris's initiatives. In this engaging conversation, Rep. Morgan McGarvey discusses the multifaceted nature of entrepreneurship, emphasizing the importance of access to capital, mentorship, and policy support for small businesses. He highlights the barriers that many aspiring entrepreneurs face, including systemic issues and the need for visibility and opportunities.

The discussion also touches on the role of government contracts and the importance of inclusivity in fostering a thriving entrepreneurial ecosystem. McGarvey's optimistic outlook on bipartisanship and collaboration in addressing these challenges resonates throughout the dialogue, culminating in a light-hearted rapid-fire question segment that reveals his personal insights and experiences.

Top takeaways:

  • The narrative around entrepreneurship is changing in the U.S.
  • Women in leadership roles are essential for progress.
  • Personal experiences shape political advocacy and policy-making.
  • HBCUs play a crucial role in education and community development.
  • Creativity in entrepreneurship can manifest in various forms.
  • Small businesses are vital to the economy and community.
  • Support for small businesses can lead to broader economic growth.
  • Understanding the difference between entrepreneurs and small business owners is important.
  • Advocacy for education and diversity in teaching is necessary.
  • Political representation can influence the support for small businesses. Entrepreneurship is a pathway to the American dream.
  • Access to capital is a significant barrier for many entrepreneurs.
  • Not all small businesses require loans; some need contracts.
  • Mentorship and training are crucial for aspiring business owners.
  • Government contracts are underutilized by small businesses.
  • Visibility for entrepreneurs can lead to greater opportunities.
  • Bipartisanship is essential for effective policy-making.
  • Inclusivity in business is vital for economic growth.
  • Systemic barriers still exist for minority and women-owned businesses.
  • Personal stories of entrepreneurs can inspire and drive change.


All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to The Birk Creative Reset newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba


Oct 25, 202458:31
The Birk Creative Reset 9 - Entrepreneurship and Vice President Harris on The Honest Field Guide

The Birk Creative Reset 9 - Entrepreneurship and Vice President Harris on The Honest Field Guide

I am here for another of my Birk Creative interludes, to talk about my anxiety and hope around the candidacy and election day, November 5, 2024, as well as Vice President Harris' plans for entrepreneurs and small business owners as we try to elect the first woman President of the United States. Thanks for listening in. JinJa Birkenbeuel, Host

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market.

Visit http://www.birkcreative.com.

Oct 22, 202416:11
Ep. 71 - The Honest "Political" Guide - Part III, feat. JinJa Birkenbeuel x Mary Nisi, Two Vibrant Entrepreneurs From Chicago

Ep. 71 - The Honest "Political" Guide - Part III, feat. JinJa Birkenbeuel x Mary Nisi, Two Vibrant Entrepreneurs From Chicago

The Honest "Political" Guide - Part III, feat. JinJa Birkenbeuel x Mary Nisi, Two Vibrant Entrepreneurs From Chicago

I'm back with my little local politics conversations on my show with my fellow outspoken entrepreneur Mary Nisi, owner of Toast and Jams DJs. Mary and I are keeping this political conversation going.

So little time left to elect the next President of the United States. And it really needs to be Vice President Kamala Harris at this time in human history.

Mary and I break down the debate, and we talk about how Vice President Harris seems to have a propensity for small business owners (finally someone cares about us!!!). We also spend some time talking about Chicago's seeming disaster of a political space. It's just so awful! And I turned Mary on to a brand new search tool. Listen in to find out what it is!!!!

We have all these amazing digital tools now for leaders and entrepreneurs, I'm going to create little mini conversations specifically with Mary Nisi because Mary is someone I trust. She is also someone like me who tells things how she sees it, and she's honest, hence my show The Honest Field Guide. Mary speaks her truth and asks smart and sometimes really dumb questions just like me and I love that about her!

By the way, "Brand Chicago" is under attack. It's not only under attack from outside people that don't know anything about Chicago, but it's we're under attack from people that DO know about Chicago and it's almost like, is there something intentional happening here with the messaging? When did this negative message about Chicago start? Who started it? What's going on? We are going to keep finding the f out.

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market.

Visit http://www.birkcreative.com.

Sep 29, 202401:18:35
Ep. 70 - Mr. Ray Chew, A Conversation about How To Be A Music Director and Composer, Dancing With The Stars and Power 2 Inspire Foundation

Ep. 70 - Mr. Ray Chew, A Conversation about How To Be A Music Director and Composer, Dancing With The Stars and Power 2 Inspire Foundation

Ray Chew, a renowned music director, producer, and composer, shares his journey in the music industry. From being discovered at six years old to working with superstars, Chew's early beginnings and musical education shaped his career. He emphasizes the importance of talent, hard work, and opportunity in achieving success. Chew also discusses the tragic story of a talented musician he used to know who faced challenges in the industry. He highlights the role of support systems and the need for a multifaceted approach to navigate the music business.

Chew's story showcases the dedication and passion required to thrive in the industry. Ray Chew discusses his first big break and the importance of being open to new experiences. He emphasizes the need for young people to pay attention and not be distracted or blocked by their own biases. He also talks about the role of a music director and the importance of suppressing ego and having a servant leadership mindset.

Chew shares his experience in the New York session scene and the value of having access to opportunities. He also discusses the importance of owning intellectual property and the challenges and rewards of being an entrepreneur in the music industry. Chew talks about his companies, Chew Entertainment and RC Music, and the importance of diligent work and proper management. He also discusses his nonprofit organization, Power to Inspire, which aims to bridge the gap between potential and achievement.

Ray Chew provides insights on how to become a music director and navigate the music industry in New York. He emphasizes the importance of developing leadership qualities and gaining trust from both the musicians you lead and the artists you work with. Chew also highlights the opportunities in New York, such as clubs, open mics, and networking with people already in the industry. He mentions the church community as another avenue for aspiring musicians. Chew shares memorable experiences working with artists like Teddy Pendergrass and Anita Baker, as well as his involvement in historic events like Live Aid and the inauguration of President Barack Obama.

He discusses the use of AI tools in his creative process and the importance of humility and learning from mistakes. Chew expresses his passion for mentoring and supporting young musicians and encourages the replication of his success in the next generation.

Takeaways

  • Talent is not enough; achievement requires hard work and opportunity.
  • Support systems and mentors play a crucial role in a musician's journey.
  • A multifaceted approach is necessary to navigate the music industry.
  • Passion and dedication are essential for success in the industry. Be open to new experiences and pay attention to opportunities.
  • Suppress ego and adopt a servant leadership mindset as a music director.
  • Access to opportunities is crucial for success in the music industry.
  • Owning intellectual property is important for artists and entrepreneurs.
  • Proper management and diligent work are essential for running a successful business.
  • Power to Inspire aims to bridge the gap between potential and achievement. Develop leadership qualities and gain the trust of both the musicians you lead and the artists you work with to become a music director.
  • Explore opportunities in New York, such as clubs, open mics, and networking with industry professionals.
  • Consider the church community as another avenue for aspiring musicians.
  • Embrace AI tools as a support for creativity, but maintain control over your creative process.
  • Learn from mistakes and approach challenges with humility.
  • Mentor and support young musicians to replicate success in the next generation.
Sep 08, 202401:42:12
Ep 69 How To Design and Create Conditions for Liberatory Joy and Not Oppression A Conversation with Dr Dori Tunstall, Author Decolonizing Design A Cultural Justice Guidebook
Jun 12, 202401:06:39
I am a Non Playable Character by JinJa Birkenbeuel

I am a Non Playable Character by JinJa Birkenbeuel

JinJa Birkenbeuel reads her latest personal essay "I am mediocre. I am a non-playable character. And I am okay with it."

May 16, 202409:03
Ep. 68: How To Build A Thought Leadership Business Using Professional PR. A Conversation with Judy Kalvin of Kalvin Public Relations

Ep. 68: How To Build A Thought Leadership Business Using Professional PR. A Conversation with Judy Kalvin of Kalvin Public Relations

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to The Birk Creative Reset newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba

May 02, 202448:20
Ep. 67 - What Do Curls Have To Do With Love, Success, Transformation and Business? Lots! A Conversation with Curly Hair Innovator Cally Raduenzel from Cally's Curls, Chicago

Ep. 67 - What Do Curls Have To Do With Love, Success, Transformation and Business? Lots! A Conversation with Curly Hair Innovator Cally Raduenzel from Cally's Curls, Chicago

Calling all curly, Afro'd and natural-haired people! You have got to check in!I am soo excited y'all! I have an incredible conversation with Cally Raduenzel, curly hair innovator and founder of Cally's Curls and Company in Chicago releasing tomorrow.Some of you may know, through my brand channel Birk Creative, and also my personal story that I released last year with Fast Company Magazine, where I describe my journey from straight processed hair to natural hair here https://www.fastcompany.com/90864887/im-a-black-business-owner-and-this-is-how-my-hair-shaped-my-professional-brand, I'm still coming to terms with my natural hair journey.One of the reasons I was able to make this journey to loving my hair, was in part because of the natural haircare training that I got at Cally's Curls, in Chicago.I love this conversation, and I love Cally. If you have curly hair, and you are in Chicago, or close enough to drive there, this may be the curly hair salon for you. It's an entire vibe!

Summary

In this episode of The Honest Field Guide Podcast, host JinJa Birkenbeuel discusses her personal journey with natural hair and the challenges faced by Black women in conforming to societal beauty standards. She shares her experience of transitioning from straight to natural hair and the struggles she encountered along the way. JinJa also introduces her guest, Cally Redunzel, the founder of Cally's Curls, a salon that specializes in curly hair. Cally shares her own journey with curly hair and the societal pressures she faced to conform to straight hair standards. The conversation highlights the importance of embracing natural hair and the need for more education and support for curly hair care. Cally shares her journey of opening a salon and becoming an expert in curly hair. She emphasizes the importance of self-love and embracing natural curls. Cally's mission is to empower her clients to feel confident and knowledgeable about their hair.

Takeaways

  • The journey to embracing natural hair can be challenging and filled with societal pressures
  • Curly hair care is often overlooked and requires specialized knowledge and products
  • Representation of diverse hair types in media is important for promoting self-acceptance
  • Education and support for curly hair care are essential for empowering individuals to embrace their natural hair Embrace your natural curls and practice self-love.
  • Education and knowledge sharing are essential in the salon industry.

Chapters

00:00

Welcoming Cally to the Show!

10:29

Growing Up with Curly Hair and the Influence of Family

17:31

The Revelation and Acceptance of Curly Hair

20:21

The Pressure to Conform to Straight Hair Standards

22:36

The Impact of Media and Representation

24:08

The Stories of Curly Hair

26:18

Transitioning from Journalism to Hair

29:58

The Intersection of Music, Art, and Hair

32:01

The Journey to Opening a Salon

36:46

The Importance of Education and Knowledge Sharing

39:14

The Challenges of Embracing Natural Hair

43:17

Choosing the Right Products for Curly Hair

53:01

Feedback from Clients and the Power of Reviews

55:38

The Vibe and Culture of Cally's Curls

57:27

Playlist and Go-To Fashion

58:16

Lipstick or Lip Gloss

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter
jinja.myflodesk.com/thecreativereset

Apr 16, 202458:50
The Birk Creative Reset 8: Review of "All Black Errythang" A Book of Poetry by Chanel Murray

The Birk Creative Reset 8: Review of "All Black Errythang" A Book of Poetry by Chanel Murray

In this episode, I share my experiences at the Sundance Film Festival and highlights an entrepreneur artist, writer, and poet named Chanel Murray. I continue to reconnect with people that I met at the festival and my conversations with Poet Chanel Murray are among the best ones. In this Creative Reset, I read from Chanel Murray's book of poetry, 'All Black Errythang,' which resonates with my own natural hair journey.

Attending the Sundance Film Festival provided opportunities for networking and connecting with individuals in the film industry. You should be planning now to attend the festival in 2025.

For my regular fans and recurring listeners, you may remember my personal journey with my natural hair and the impact it has had on my self-esteem and identity. Chanel's wonderful poem "My Hair Taught Me To Love Me" speaks to my experience.

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All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter jinja.myflodesk.com/thecreativereset.

Mar 10, 202412:12
New Limited Edition Talk Show: Part II The Honest "Political" Guide, feat. Two Vibrant Entrepreneurs From Chicago [JinJa Birkenbeuel x Mary Nisi]

New Limited Edition Talk Show: Part II The Honest "Political" Guide, feat. Two Vibrant Entrepreneurs From Chicago [JinJa Birkenbeuel x Mary Nisi]

Welcome to The Honest Field Guide Season 3 kick-off.

For the first time, I have a podcast episode that requires a disclaimer: "Listener Discretion" advised. My guest Mary Nisi (Toast & Jam DJs) and I are 100% funny, and at times, are using strong language. Some topics in this episode may make some listeners cringe. But this IS the HONEST Field Guide Podcast.

This episode is a Part II of the conversation that Mary and I had from last year. That conversation took place after Brandon Johnson was elected as Mayor of Chicago. Chicago is having huge problems right now, especially because they are negatively impacting small business owners like Mary and I.

The city of Chicago STILL feels really awkward to me. It has not gotten better in the last 10 months since Mayor Johnson was elected. Fingers crossed he gets some honest and authentic help, fast.

I'm going to keep creating these little mini conversations specifically with Mary Nisi because Mary is someone I trust to tell it like she sees it. She is not afraid, and I love that about her.

Mary and I are going to keep this conversation going. Plus, we're heading into a political season, local and nationally. We're not going to focus on geopolitics, we aren't qualified for that. We're going to really keep this conversation local, because politics IS local!

Brand Chicago ain't selling too well right now. And it doesn't seem as if there is an end in sight to be honest.

I wish I would help, but the powers that be haven't called me for assistance in a long while. I'm always here to help Chicago, but I won't work for free.

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to The Birk Creative Reset newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba

Feb 20, 202401:04:41
Ep. 66 - Live from 2024 Sundance Film Festival. A business conversation with Alex Lora Cercos, Director of the Sundance Grand Jury Award “The Masterpiece.”

Ep. 66 - Live from 2024 Sundance Film Festival. A business conversation with Alex Lora Cercos, Director of the Sundance Grand Jury Award “The Masterpiece.”

Film Director and Writer Alex Lora and I sit down to discuss his latest film "The Masterpiece" which just hours earlier, won the Sundance Grand Jury Award. Alex was in shock and also battling a bad cold during our conversation. But nothing dampens his creative spirit and how fortunate I was to have stumbled across Alex to have this conversation! Enjoy! To find Alex Lora's other work, visit the following channels: http://www.alexlora.com IG: @alexloracercos X: @alexloracercos Facebook: @alexloracercos Reel 1: https://vimeo.com/alexlora/reel1 Reel 2: https://vimeo.com/46511611 Trailers: Unicorns https://vimeo.com/831659390 We Are Living Things https://vimeo.com/alexlora/trailerwalt The Fourth Kingdom https://vimeo.com/360916693 Thy Father's Chair https://vimeo.com/144912742 Our editing company: www.handfulfilms.com My imdb: www.imdb.me/alexlora The Honest Field Guide podcast, created by Birk Creative and hosted by our Chief Executive Officer JinJa Birkenbeuel, is for entrepreneurs and business owners to help you navigate the complexities of starting, running, sustaining, growing and then scaling a business. Conversations about business include some of the world’s most successful behind-the-scenes entrepreneurs. Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬. Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. Music found on this episode is available on YouTube Music here https://music.youtube.com/channel/UCe7Qjt9aTYQ4gHmn1AyTYIA?feature=share or on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. #dyor Subscribe to the full podcast on Apple iTunes https://itunes.apple.com/us/podcast/the-honest-field-guide/id1406059045?mt=2. Credits Themesong "Sam's Ranch" provided courtesy Utah Carol. All content and creative @2018 Birk Creative. The Honest Field Guide is created and written by JinJa Birkenbeuel, CEO of Birk Creative. The Honest Field Guide podcast is recorded in the Midwest at Stomping Ground Studios and produced by Birk Creative, a creative brand strategy, media, technology and professional training company. Birk Creative has been advising global tech and retail giants, authors, celebrities and small business for over twenty years to find gaps, see beyond blindspots in order to help bring their brands to life and connect with the right customers. The opinions expressed on The Honest Field Guide are opinions only and only represent the personal views of JinJa Birkenbeuel.

Jan 29, 202445:10
The Birk Creative Reset 7: Featuring the 2024 Sundance Film Festival

The Birk Creative Reset 7: Featuring the 2024 Sundance Film Festival

Hi welcome back to my show. A quick update: I will be at the 2024 Sundance Film Festival representing Full Spectrum Features as a newly appointed Director to their board, to participate in the premier of their first film "Desire Lines." I am also reporting in on the festival for WVON 1690 AM Chicago to discover the latest independent films created by Black filmmakers, actors, producers and directors. Follow my LinkedIn, TikTok, Instagram and more to keep up to date on my journey to Sundance.

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

Jan 18, 202407:01
The Creative Reset 6: 6 minutes of inspiration for burned-out entrepreneurs

The Creative Reset 6: 6 minutes of inspiration for burned-out entrepreneurs

Burn-out is real. A year-end inspirational and hopeful reading "Practical advice on burnout—what works and what sucks—from someone who’s dealt with it" by JinJa Birkenbeuel. Happy new year everyone! *At the end I meant to say "See you in 2024!" Not 2022. 🤣🤣🤣


All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

Dec 21, 202306:39
Ep 65 - How A Small Business Owner Can Innovate With Their Own Mini Supply Chain with Michelle Covey, Vice President at GS1 USA.mp4

Ep 65 - How A Small Business Owner Can Innovate With Their Own Mini Supply Chain with Michelle Covey, Vice President at GS1 USA.mp4

Michelle Covey is here on my show today. She is the Vice President of Innovation at GS1US, where she overseas delivery of programs and services designed to support efficient and accurate GS1 standards implementation for companies of all sizes.

When you are a manufacturer or a retailer, you need an authentic way to identify your products if you want to sell them in stores or major online marketplaces. I'm here today to talk to Michelle a little bit about that.

Here are some GS1 Resources for you to learn more about the GS1 Standards:

Where can an entrepreneur find specific and easy step-by-step instructions on how to join GS 1?

https://www.gs1us.org/upcs-barcodes-prefixes/how-to-get-a-upc-barcode 
From GS1 standpoint, what is the primary benefit to opening my own GS1 account (as a small business owner) versus just buying one as needed, from an e-commerce entity (Amazon, Shopify, etc.), as I go?

GS1 identifiers (like GTINs) are globally-accepted identification numbers, and are different from the internal numbering systems that Shopify or Amazon use (Amazon’s is called an ASIN, for example, and can be confused with GTIN). Each are important to indexing a product and making sure it is able to be discovered on each platform. It benefits a small business owner to open a GS1 account because they can ensure they meet a variety of retailer requirements and sell globally.
Why GS1 US?

GS1 identifiers (like GTINs) are globally-accepted identification numbers, and are different from the internal numbering systems that Shopify or Amazon use (Amazon’s is called an ASIN, for example, and can be confused with GTIN). Each are important to indexing a product and making sure it is able to be discovered on each platform. It benefits a small business owner to open a GS1 account because they can ensure they meet a variety of retailer requirements and sell globally.
Why can't I just bypass barcodes and just use these new AI tools that give me an artistic and generative QR code?

Even though GS1 Standards are 100% voluntary to use, GS1 barcodes are recognized by the largest retailers in the world – so if you want to sell and be recognized in commerce in a legit fashion, you should use barcodes from GS1 US. Plus, those AI ones won’t be recognized when they’re scanned at POS/won’t be recognized in the global supply chain.
Where can I reach the GS1 small business liaison to help me started?

Start at our website gs1us.org, call us at 937.435.3870 or email us at info@gs1us.org.
What are some fresh and innovative ways to use GS1 as a small business?

If you want to sell and be looked at as a secure and safe operation, you should to leverage GS1 Standards. The standards are the backbone of commerce and responsible for tracking and tracing goods throughout the supply chain.

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Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Mastering by Kris Zarnoch.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

Nov 11, 202301:06:25
New Limited Edition Talk Show: The Honest "Political" Guide - Part I., feat. Two Vibrant Entrepreneurs From Chicago [JinJa Birkenbeuel x Mary Nisi]

New Limited Edition Talk Show: The Honest "Political" Guide - Part I., feat. Two Vibrant Entrepreneurs From Chicago [JinJa Birkenbeuel x Mary Nisi]

The city of Chicago right now is feeling really, really awkward to me. 

I don't know what's happening here or, what we need to do. But I want to talk about this awkwardness, so I decided to incorporate these little local politics conversations on my show with my fellow outspoken entrepreneur Mary Nisi, owner of Toast and Jams DJs.

Chicago: What the fuck is happening here? UGH. Everything right now seems so out of range from "normal" if that is even such a thing in Chicago, and seemingly so out of control.

So, because we have all these amazing digital tools now for leaders and entrepreneurs, I'm going to create little mini conversations specifically with Mary Nisi because Mary is someone I trust. She is also someone like me who tells things how she sees it, and she's honest, hence my show The Honest Field Guide. Mary speaks her truth and asks smart and sometimes really dumb questions just like me and I love that about her!

Mary and I are going to keep this conversation going. Plus, we're heading into a political season, local and nationally. We're not going to focus on geopolitics, we aren't qualified for that. We're going to really keep this conversation local, because politics IS local!

Brand Chicago is under attack. It's not only under attack from outside people that don't know anything about Chicago, but it's we're under attack from people that DO know about Chicago and it's almost like, is there something intentional happening here with the messaging? When did this negative message about Chicago start? Who started it? What's going on? I'm going to find the f out. Right now.


All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

Oct 19, 202351:12
The Creative Reset 5: 15 minutes of inspiration for entrepreneurs read by JinJa Birkenbeuel

The Creative Reset 5: 15 minutes of inspiration for entrepreneurs read by JinJa Birkenbeuel

How to be who you are. An inspirational and hopeful reading from "1000+ Little Things Happy Successful People Do Differently" by Marc & Angel Chernoff


All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

Sep 01, 202309:03
Ep. 64 - Doreen Lorenzo on Why Attending College Still Matters for Creatives (and how to create a sustainable career as a woman in design)

Ep. 64 - Doreen Lorenzo on Why Attending College Still Matters for Creatives (and how to create a sustainable career as a woman in design)

Doreen Lorenzo is a successful leader of global creative firms; as the former president of frog design and Quirky she has advised companies on design and innovation issues for decades. In 2016 she started the Center for Integrated Design at the University of Texas at Austin. The success of that program led her in 2017 to be appointed Assistant Dean of the new School of Design and Creative Technologies . It has since become the fastest growing school in the College of Fine Arts. She is a co-founder of mobile video insights firm Vidlet, as well as a board member and advisor to several other companies. Seven years ago she became a columnist for Fast Company Co.Design writing a monthly column called Designing Women. Doreen was honored that Texas Monthly profiled her as one of 15 Innovators Reshaping Texas.

Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Mastering by Kris Zarnoch.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

May 25, 202353:55
Ep. 63 Every Gen Z Entrepreneur Needs To Listen Up to Matt Burzec, Sneakerhead and Founder, Kicks of Chicago

Ep. 63 Every Gen Z Entrepreneur Needs To Listen Up to Matt Burzec, Sneakerhead and Founder, Kicks of Chicago

I interviewed Matt Burzec at the start of the pandemic. He was a senior in high school, and had so many plans that withered away. The one plan that didn't was his nascent dream of entrepreneurship. Little did he know, that my initial interview of him in mid 2020, would spark his long view entrepreneurship journey, one that would send him to University of Wisconsin for his undergraduate degree, while balancing out the launch of even move ventures, combined with hiring staff and formalizing his corporation. Gen Z needs to listen up and take some lessons, but then all entrepreneurs should learn from Matt!

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Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Mastering by Kris Zarnoch.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.v

May 06, 202355:51
The Creative Reset 4: 15 minutes of inspiration for entrepreneurs read by JinJa Birkenbeuel

The Creative Reset 4: 15 minutes of inspiration for entrepreneurs read by JinJa Birkenbeuel

A bonus track to share before I release my next episode. Also, my first video/audio track. Here I am discussing the release of my first story, that is published by Fast Company Magazine. It's a story about my professional brand crisis brought on by my decision to allow my hair to go natural.

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.


Apr 26, 202314:39
Ep. 62 - Christie Hefner: An Intimate Conversation With The Powerhouse Behind The Playboy (That Saved One Of The Most Iconic Brands In The World)

Ep. 62 - Christie Hefner: An Intimate Conversation With The Powerhouse Behind The Playboy (That Saved One Of The Most Iconic Brands In The World)

Show notes coming shortly!

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Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Mastering by Kris Zarnoch.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

Mar 28, 202301:11:38
The Creative Reset 3: 10 minutes of inspiration for entrepreneurs read by JinJa Birkenbeuel from "No Idea Is Final" Published by Phaidon Books

The Creative Reset 3: 10 minutes of inspiration for entrepreneurs read by JinJa Birkenbeuel from "No Idea Is Final" Published by Phaidon Books

I cleansed my spirit by reading from a brand new bright orange book that just arrived in my mailbox 'No Idea Is Final" published by Phaidon Books. It's packed with thoughtful and grounding quotes by some of the most famous creators of all time. This book is a creative cleanse for anyone that thinks and creates, anything.

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Thank you for joining me today. You could be listening to any podcast in the world right now, but you are choosing to listen to mine. If you are a new listener to my show, please subscribe to my show on Apple or Spotify podcasts or search on Google “The Honest Field Guide Podcast” and look for Google Podcasts where you can listen to my show right from your browser on any device, no subscription required. Share my podcast with your friends too. The more people that hear my show the better for my guests! Can you leave a review of my show on Apple Podcasts so they pay more attention to the show?

Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield.

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Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by Kris Zarnoch. Production and mastering by Kris Zarnoch.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.


Mar 08, 202310:21
The Creative Reset 2: 5 minutes of inspiration for entrepreneurs read by JinJa Birkenbeuel from "Taxi Driver Wisdom" written by Risa Mickenberg

The Creative Reset 2: 5 minutes of inspiration for entrepreneurs read by JinJa Birkenbeuel from "Taxi Driver Wisdom" written by Risa Mickenberg

After a long week, sometimes, it feels good to touch grass, or read a real book or think and then repeat it outloud. Today I do this by reading excerpts from "Taxi Driver Wisdom" written by Risa Mickenberg. This book has inspired me for years and years. Not only because it's about New York City, the greatest city in the world. But rather, by the mere fact that the author spoke with my favorite people, taxicab drivers. Many veteran drivers are so interesting and have so much wisdom to share. I am so grateful for this author to have tapped into something so amazing like this. A must read. It's published by Chronicle books.

Thank you for joining me today. You could be listening to any podcast in the world right now, but you are choosing to listen to mine. If you are a new listener to my show, please subscribe to my show on Apple or Spotify podcasts or search on Google “The Honest Field Guide Podcast” and look for Google Podcasts where you can listen to my show right from your browser on any device, no subscription required. Share my podcast with your friends too. The more people that hear my show the better for my guests! Can you leave a review of my show on Apple Podcasts so they pay more attention to the show?

Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield.

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Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by Kris Zarnoch. Production and mastering by Kris Zarnoch.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

Feb 24, 202305:12
Ep. 61 Candace Nelson, Sprinkles Cupcakes - How To Establish, Build, Grow and Scale a Business That You Can Sell--From Scratch!

Ep. 61 Candace Nelson, Sprinkles Cupcakes - How To Establish, Build, Grow and Scale a Business That You Can Sell--From Scratch!

Thank you for joining me today. You could be listening to any podcast in the world right now, but you are choosing to listen to mine. If you are a new listener to my show, please subscribe to my show on Apple or Spotify podcasts or search on Google “The Honest Field Guide Podcast” and look for Google Podcasts where you can listen to my show right from your browser on any device, no subscription required. Share my podcast with your friends too. The more people that hear my show the better for my guests! Can you leave a review of my show on Apple Podcasts so they pay more attention to the show?

Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield.

So, doesn’t everyone have a cupcake story? I was working on site at my client Google, in Chicago. I was taking a snack break, and walked to one of their micro kitchens (filled with snacks like nuts, hard boiled eggs, drinks, chips, etc.). There was a box, open, with two dozen cupcakes. But what caught my eye was the dot on the top. A perfect circle sitting on top of another perfect circle, the smoothly swirled iced cap of the cupcake. Each colorful candy pin had a different design on top. I was astonished at these cupcakes, I had never seen a cupcake like this before. They were lined up, in rows, and it really appealed to my design aesthetic. I was offered one, and I obliged, of course.

It was THE MOST heavenly cupcake I had ever had in my life, it was soft, moist and super sweet. and I am not just saying that because today on my show,

I have Candace Nelson, the founder of Sprinkles Cupcakes. And she takes us on a journey from her layered life as a child that started in Indonesia which led her to her most incredible college experience and then her job as an investment banker turned the Ray Croc of Cupcakes.

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Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by Kris Zarnoch. Production and mastering by Kris Zarnoch.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.


Feb 09, 202357:17
Update from JinJa Birkenbeuel: The Creative Reset

Update from JinJa Birkenbeuel: The Creative Reset

Hello everyone! I've received messages and emails asking "Where ya been JinJa?" So, I wanted to share this quick message to let you know, I'm still here and have a line up with some amazing entrepreneurs coming up this month and next. :)

Feb 08, 202318:53
Author Viet Thanh Nguyen Winner of The Pulitzer for Fiction

Author Viet Thanh Nguyen Winner of The Pulitzer for Fiction

Happy new year! 2023 is going to be the Year of the Creator, Creativity and Entrepreneurship. You've been waiting for this opportunity your entire work life. I thought it would be helpful to share what entrepreneurship looks like from the lens of a Pulitzer prize winning author, who was raised by entrepreneurs that overcame extreme adversity. And instead of Viet deciding to become one himself, he became an entrepreneurial-minded author, who is raising a third generation of Nguyens to become creative entrepreneurs. His young son is also an author and a professional speaker. His son's book is "Chicken of the Sea."

This is our number one most downloaded and listened to podcast, "An American Narrative: A Conversation with Author Viet Thanh Nguyen Winner of The Pulitzer for Fiction" and is currently in production as a film series starring Robert Downey Jr., https://www.hollywoodreporter.com/tv/tv-news/hbo-the-sympathizer-cast-1235258808

Let me know what you think of this incredible conversation by sharing your thoughts with me on Instagram @honestfieldguide or leave a four star review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-honest-field-guide/id1406059045.

The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-hguide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

#BlackLivesMatter #TheSympathizer #Pulitzer #Refugee #Vietnam

Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support.

Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Dec 30, 202201:07:47
Ep 60 - Jenny Wood: How To Be Extraordinary While Navigating Your Career From Within (a whale)

Ep 60 - Jenny Wood: How To Be Extraordinary While Navigating Your Career From Within (a whale)

Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by Kris Zarnoch. Production and mastering by Kris Zarnoch.

Oct 18, 202253:55
Ep. 59 - Bethanie Baynes: How To Navigate Your Life In America As A Bread-Winning Woman

Ep. 59 - Bethanie Baynes: How To Navigate Your Life In America As A Bread-Winning Woman

Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. 

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬. 

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. 

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. 

Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by Kris Zarnoch. Production and mastering by Kris Zarnoch.

Sep 20, 202236:46
Ep. 58 - Blackness On The Edge of Town with Lisa Beasley, Entrepreneur, Comedian and Actor

Ep. 58 - Blackness On The Edge of Town with Lisa Beasley, Entrepreneur, Comedian and Actor

Loving the conversation because I ask Lisa how her home at the kitchen table experience with her family may have mirrored Jim Carrrey’s who frequently talks about his life at the dinner table with his father growing up as a young boy. This episode is sponsored by CPASS Foundation. CPASS (CREATING PATHWAYS AND ACCESS FOR STUDENT SUCCESS™) Foundation was created to attract, encourage, educate, guide and increase the number of promising, yet underrepresented Illinois students in STEM and STEAM-related professions.
Hire Lisa Beasley at
www.lisabexperience.com
Laugh with Lisa at www.tiktok.com/@lisabevolving
Learn with Lisa at www.instagram.com/lisabevolving
Original Artwork by www.instagram.com/drawingzila
Portrait photo by Aspen Cierra Evans.
Follow our show on www.instagram.com/honestfieldguide or at www.twitter.com/thehonestfield.
Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.
Send us a voice message and we will record it on an upcoming episode: anchor.fm/the-honest-field-guide/message.
The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit www.birkcreative.com. Subscribe to our occasional newsletter view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.
Music found on this episode is available on Apple here music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by Kris Zarnoch. Production and mastering by Chris Enns, Lemon Productions.
May 26, 202250:06
Ep. 57 - NFT Maven Michelle Reeves: The Hunter and Gatherer of the NFT Fashion Business

Ep. 57 - NFT Maven Michelle Reeves: The Hunter and Gatherer of the NFT Fashion Business

Ep. 57 - NFT Maven Michelle Reeves: The Hunter and Gatherer of the NFT Fashion Business

Michelle Reeves is an ecosystem of knowledge. As Cofounder & CEO of MAVION.world a fashion and NFT marketplace, her journey from growing up in Australia, the younger sister of a superstar athlete brother, born to military parents, she was already groomed for a path to greatness. After landing in NYC to create a new life, 9/11 changed her future. Undeterred, she crossed the country and went up against the big guys in the wine business to launch her own independent wine company David Family Wines. 

As successful as the company was, it closed this year, and her friend and mentor Gary Vaynerchuk agreed, she stayed hungry, still wanting to break down more barriers, for herself and by extension, other women in business. In comes her hard pivot to Web 3.0 where she combines her love of fashion with digital experiences to create an explosive and active community of hunters and gatherers of knowledge and beauty. Listen in and get in on the ground floor with Michelle Reeves, to find inspiration, courage, and tactics on how you can go slow and steady and still activate your own dreams.

MAVION.world is one of the first NFTs that connects physical and digital fashion assets. Michelle has spent the past 15 years as an investor, serial entrepreneur, and most recently became a founding member of BFF and founder of @wagmi.nft. Michelle is deeply passionate about educating and onboarding an all-inclusive community into Web3 with a particular focus on helping women learn about NFTs and highlighting vetted female-led missions.

Discover Mavion World at https://mavion.world

Get Michelle's Knowledge Base at https://mavion.world/pages/nft-crypto-knowledgebase

Join the discord https://discord.gg/tbpuwCpB

Follow Michelle at https://www.instagram.com/michellejreeves

Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message.

The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by Kris Zarnoch. Production and mastering by Chris Enns, Lemon Productions.

Mar 23, 202259:32
Ep. 56 - The Story of the $200 Digital Sticker That Converted to Six Figures, with Matt Schapiro
Nov 12, 202148:15
Ep. 55 - Traveling Down the Rabbit Hole of NFT Wonder with Futurist Artist Giovanna Sun aka dubwoman

Ep. 55 - Traveling Down the Rabbit Hole of NFT Wonder with Futurist Artist Giovanna Sun aka dubwoman

Giovanna Sun, aka dubwoman, is a futurist, writer, a blockchain advisor, artist, curator and owner of several platforms that you can find on linktr.ee/dubwoman. Giovanna is also a specialist in creating original art and selling them as NFTs (non-fungible tokens). NFTs are controversial and complex and are now trending, for better or for worse, in the global art ecosystem. Our conversation revolves around her early beginnings and how she has transformed herself from student of finance to film major graduate, ad executive to the Queen of NFTs.

Find all the things related to Giovanalinktr.ee/dubwoman

Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield.  Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬. Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by C.Peter Clough. Production and mastering by Chris Enns, Lemon Productions. Thanks fellas!

Sep 17, 202151:22
Ep. 54 - How To Create The Sound of Curiosity with Cymatics Innovator Jacob Adlington

Ep. 54 - How To Create The Sound of Curiosity with Cymatics Innovator Jacob Adlington

Jacob Adlington is a visual sound artist and photographer from New Zealand, based in Brisbane, Australia who has a deep belief in the power of music and sound to shape our physical and mental realities and beyond. I met Jacob after stumbling down the Instagram rabbit hole of wonder, and discovered his vibrant and gorgeous channel representing the circular sound of vibration through color and water and sand. I reached out to Jacob in 2018, to ask how was he expanding his reach with his meditative expression of sounds beyond Instagram. Post pandemic, Journey of Curiosity has exploded on multiple platforms as we humans seek comfort, connection and understanding of purpose. Our quiet discussion explores his transformation from a simple idea of how to bring order to visual sound and create unique meditative experiences with color and movement otherwise known as cymatics. Featuring visuals: Tashka Urban - Sacral Chakra - Ancient Future. Join us and then visit his platforms and learn more.

Meet Journey of Curiosity

Shop for prints https://journeyofcuriosity.net/collections/prints

Instagram https://www.instagram.com/journey.of.curiosity

YouTube https://www.youtube.com/c/JourneyofCuriosity


Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield.  Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by C.Peter Clough. Production and mastering by Chris Enns, Lemon Productions. Thanks fellas!

Aug 13, 202147:28
Ep. 53 - Dr. Akilah Cadet on How To Be An Accomplice While Dismantling White Supremacy

Ep. 53 - Dr. Akilah Cadet on How To Be An Accomplice While Dismantling White Supremacy

Dr. Akilah Cadet, is founder and CEO Change Cadet, a global agency that prepares individuals and companies to be soldiers of change in the workforce so there can be more women and people of color at the top. Our vibrant and at times uncomfortable conversation will have you questioning your own internal narratives about race and will challenge you on language, thought and perceptions about white supremacy and your roles in keeping it alive, fresh and kicking. Akilah also provides creative strategies on how to keep a Black-owned business growing and thriving in the USA during one of the most seemingly endless, horrific, deadly, dangerous and selfish times in recent memory.
Visit Dr. Akilah Cadet at
www.changecadet.com/shop and on IG at www.instagram.com/changecadet.
Follow our show on www.instagram.com/honestfieldguide or at www.twitter.com/thehonestfield. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: anchor.fm/the-honest-field-guide/message.
The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market.
Visit www.birkcreative.com. Subscribe to our occasional newsletter view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.
Music found on this episode is available on Apple here music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by C.Peter Clough. Production and mastering by Chris Enns, Lemon Productions. Thanks fellas!
Jun 25, 202101:09:34
Ep. 52 - Rana Reeves, CEO of RanaVerse - How To Create Equity in Business

Ep. 52 - Rana Reeves, CEO of RanaVerse - How To Create Equity in Business

Rana Reeves, CEO of global ad agency RanaVerse, shares his unique and spidey-sense upbringing journey from London to NYC, the impact that the recent American #blm movement had on his continued transformation of self, as well as strategies on what leaders in advertising can do to nudge brands to change -- from the inside. 

Visit RanaVerse at https://www.ranaverse.com and on IG at https://www.instagram.com/theofficialrana.

Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield.  Please subscribe and the donate to our show. We would love your dollars to keep going!  We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message.

The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market.

Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.  Story editing of this episode by C.Peter Clough. Production and mastering by Chris Enns, Lemon Productions. Thanks fellas!

Jun 15, 202159:38
Ep. 51 - Desperately Seeking Erika Gerdes, Founder, The Art of Undoing

Ep. 51 - Desperately Seeking Erika Gerdes, Founder, The Art of Undoing

Visit Erika Gerdes at erikagerdes.com. When superstar Madonna stepped off the mic and onto the big screen for “Desperately Seeking Susan,” she had no idea how it would transform her life and career and cement her as a timeless global icon. Meet Erika Gerdes, a business leader formerly from Google who turned herself from outward reflection to internal inspection and found an authentic woman, ready to leap from everything she had built in her career onto a path of independent discovery. A story of career courage not to be missed.

Follow our show on www.instagram.com/honestfieldguide or at www.twitter.com/thehonestfield. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: anchor.fm/the-honest-field-guide/message.
The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market.
Visit www.birkcreative.com. Subscribe to our occasional newsletter view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.
Music found on this episode is available on Apple here music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing for this episode by C.Peter Clough. Production and mastering by Chris Enns, Lemon Productions.
Jun 05, 202146:29
Ep. 50 - The Oprah Winfrey of Plants: A Growing Conversation with Nika Vaughan, Founder of Plant Salon

Ep. 50 - The Oprah Winfrey of Plants: A Growing Conversation with Nika Vaughan, Founder of Plant Salon

Welcome to season two of the Honest Field Guide Podcast!

Ep. 50 - The Oprah Winfrey of Plants: A Growing Conversation with Nika Vaughan, Founder of Plant Salon

We've missed you all! It's been a minute since we've released an episode. 2020 may have slowed us down, but it didn't take asunder! No sir!

Excited to present our first conversation of 2021 featuring serial entrepreneur Nika Vaughan of Chicago. You will enjoy Nika, who describes her seemingly instant pivot in a pandemic from being a local makeup artist for elite brides, to the owner of national wellness and self-care brand Plant Salon, founded to cultivate unique and highly coveted plants and natural products that provide meditative experiences to all.

Visit Plant Salon at http://www.PlantSalon.com and at the retail location at Plant Salon, 957 N. Ashland Ave, Chicago, IL 60622

Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield.

Please subscribe and the donate to our show. We would love your dollars to keep going!

We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. 

The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. 

Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba. 

Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Story editing of this episode by C.Peter Clough. Production and mastering by Chris Enns, Lemon Productions. Thanks fellas!

May 01, 202159:43
Repeat - Stories From The Frontlines Interview with JinJa Birkenbeuel, CEO, Birk Creative

Repeat - Stories From The Frontlines Interview with JinJa Birkenbeuel, CEO, Birk Creative

This is a great time to reintroduce our audiences to our founder JinJa Birkenbeuel's story, which was originally broadcast in 2018. Given the recent earned media interview of JinJa by legendary designer Doreen Lorenzo in Fast Company Magazine (https://www.fastcompany.com/90596177/want-to-succeed-in-design-and-business-support-women), we thought it would be a great time to do this. Enjoy JinJa's story! 

You have a dream or an opportunity for changing your career or business. Now what? Get insights and tips from JinJa Birkenbeuel, Chief Executive Officer of Birk Creative and founder of The Honest Field Guide Podcast in this episode while she shares her small business start-up story, successes and of course some of her failures and lessons learned along her journey.

Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield.

Please donate to our show. We would love your dollars to keep going!

We can take a donation to support our podcast here and we will shout you out when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at (312) 445-0903 Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit http://www.birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Jan 30, 202149:24
Ep. 49 - Dr. Jeffreen Hayes: A Conversation on The Whiteness of Being, with a Capital W

Ep. 49 - Dr. Jeffreen Hayes: A Conversation on The Whiteness of Being, with a Capital W

How do you stay driven, purposeful, focused and positive while being Black at work? Listen in as Dr. Jeffreen Hayes, Ph.D., founder of for the love of blk, https://www.fortheloveofblk.com, and Executive Director of Threewalls, https://three-walls.org, talks with The Honest Field Guide about how she stands her ground for Blackness during her magnificent and driven journeys through oceans of Whiteness in the art and cultural spaces of America.

Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. 

Please donate to our show. We would love your dollars to keep going! 

We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit http://www.birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Editing and mastering of this episode by Jason Marck. 

Nov 24, 202049:14
Ep. 48 - Forbes Contributor Cheryl Robinson: Pivoting On Purpose

Ep. 48 - Forbes Contributor Cheryl Robinson: Pivoting On Purpose

Guiding question: How are you surviving being a business owner during the pandemic?  #### Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit http://www.birkcreative.com. Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Oct 07, 202051:21
Ep. 47 Coach David Stephens On How To Keep a Swim Team Thriving During a Pandemic

Ep. 47 Coach David Stephens On How To Keep a Swim Team Thriving During a Pandemic

David Stephens, owner of Chicago's premier youth swim team CWAC Swimming (https://www.teamunify.com/Home.jsp?team=iscwac) saw a big gap in the Chicago youth sports market. Coming from one of the country's number one swim states, Georgia, the city of Chicago had no elite swim teams, and no one seemed to be thinking of starting one. Chicago IS known for its championship basketball, football, baseball and hockey teams. And as cold as it is in Chicago, there hasn't been a focus on teaching young people anything but "learn-to-swim." David shares his story about how he left his career as a successful lawyer and built a thriving family business around his love of swimming as sport. And, he describes how he is the first swim team in the State of Illinois that strategically focuses on diversity and inclusion in a global sport that has a history of extreme racism and discrimination.
Guiding question: How are you surviving being a business owner during the pandemic?
#### Follow our show on
www.instagram.com/honestfieldguide or at www.twitter.com/thehonestfield. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬ Send us a voice message and we will record it on an upcoming episode: anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by Birk Creative: Designing visual identities and multichannel strategies to help brands establish, grow, scale, exit and keep up with the pace of change. Visit www.birkcreative.com. Music found on this episode is available on Apple here music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.
Aug 25, 202043:38