The Marketing Meetup Podcast

The Marketing Meetup Podcast

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By Joe Glover
The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired.
More places to listen

More places to listen

Co-Founder of Social Chain Hannah Anderson - Don't build a brand, build a personality
Director of Social & Creative at Media Chain and #Vogue25 Most influential Women 2018. Hannah is clearly well-positioned to be delivering her talk: “Don’t build a brand, build a personality ”. This is not one to miss!!
24:02
October 16, 2019
Lessons from 10 years of building an agency - Nicola Bray
10 years running a hugely successful marketing group. From influencer marketing, media buying, paid advertising and much, much more, Nicola has a wealth of experience. She is here to share the things she wishes she'd know when she started!
17:49
October 15, 2019
Unorthodoxy - Richard Huntington - Chairman of Saatchi & Saatchi
Richard Huntington imparts some of his marketing wisdom. Watch as he talks about his journey in marketing, what Saatchi & Saatchi do, the marketing industry as whole and how to get started in marketing.
34:11
August 13, 2019
The case for creativity - Baz Richardson
We spend a lot of time as marketers focusing on 'the pipes' of our craft. That means to say we're far more likely to spend our time trawling through analytics than we are to come up with our next creative campaign. In this talk, creative dynamo Baz Richardson will put forward why he things we should reinvest our time and energy in once again exploring our creative sides.
32:28
August 13, 2019
What to do when SEO is dead - Hannah Thorpe
Should we be considering our branded SERPs as our new homepage? Is less traffic really a bad thing?
25:01
August 13, 2019
Why marketing recruitment feels more like Tinder - Charlotte Travers
Charlotte Travers has worked in recruitment for 4 years and now a digital marketing agency for 3 years. Now responsible for finding new talent for the agency. And it’s tough.  AND its starting to feel more and more like tinder: here she explains why.
19:32
August 13, 2019
Why I love marketing - Joe Glover
In this talk, Joe Glover shares why he loves marketing to a young audience at Saatchi & Saatchi.
12:38
August 2, 2019
Personalisation in a digital age - Rob Pollard
Lightbox are looking at websites like very few others. Creating experiences that are tailored to each visitor is making a big impact for their clients. Rob is going to explain how you need to be thinking about not just building a website, but building an experience.
27:27
July 27, 2019
How to get free PR - Laura Hogan
 How to get free PR for your business. Well if that title doesn't indicate it is worth listening to, I don't know what is. 
28:27
July 27, 2019
The power of simplicity - Simon Hall
Simon Hall is ex-BBC and current Cambridge University: that means to say, this dude is accommmmmppppllliiiiiisssssheeedd! In this talk, he shares why simple messages are often the best.
24:22
July 5, 2019
The importance of visual media - Edward Loades
Edward will be talking about the importance of visual media in B2B marketing.
22:27
July 3, 2019
Aesthetics, Cameras and Video Content - Gary Gumbleton
In this talk, recorded during TMM's partnership with London Tech Week, Gary took a dive into some of the more technical side of video content production.
27:49
June 27, 2019
Gamification of content - Becky Simms
In this episode Becky Simms shares with you a novel but effective way of creating content which really engages your audience - games!
26:18
June 27, 2019
Would you like 20% more energy? - Ian Hacon
The question is simple, would you like 20% more energy? The answer is almost certainly 'hell yeah!' In this talk, Ian Hacon explains how with some simple, but transformative tips.
23:06
June 20, 2019
Helping the rest of a company understand the value of the marketing team - Adelina Chalmers
Adelina Chalmers helps technical people understand leaders, and the other way around.  It's for that reason we knew she'd be brilliant to present on internal communications, specifically taking on the challenge of one of the Cambridge audience's difficulties in explaining the value of the marketing department to the rest of her company.
22:37
June 20, 2019
Organic LinkedIn Lead Generation - Lenka Koppova
LinkedIn is such a popular platform, but at the same time still so misunderstood and under utilised. In this talk, Lenka will address LinkedIn Lead Generation, the organic way, with some simple step-by-step info and what results you can expect from it.
26:50
May 17, 2019
Remembering names - Jordan Harry
Ever been in that situation where you've been at an event or meeting and got someone's name on the tip of your tongue, but can't quite get there? How about the time you just flat out forgot? It happens to all of us. But, Jordan Harry (TEDx speaker with 1,000,000+ views) is here to help. In something slightly tangential to marketing but still very relevant indeed, Jordan will take you through: - The Geeky Stuff of memory - Short and long term memory training - Memory Techniques - And it's application
20:45
May 17, 2019
How to blow £500,000 on marketing (and how not to) - Louis Barnett
This man has some amazing stories, so be sure to grab a drink with him either side of his talk which is titled...."How to blow £500,000 on marketing (and how not to)". Louis is going to help you make sure you don't make the mistake of wasting marketing budgets where they just won't work for you.
29:15
May 17, 2019
Influencer marketing done properly - Harry Seaton
As a YouTuber and influencer himself, Harry was unhappy with the way brands interacted with people like himself and so set out to create a business that offered much more than just introductions to people with large social audiences. Harry's talk will help you understand how you can drive genuine value to your brand by using influencer marketing.
24:06
May 17, 2019
Making Human Intuition Scalable - Patrick Fagan
We make quick - and accurate - judgments of the people we interact with, and adjust how we talk to them accordingly. Hundreds of thousands of years of hardwired intuition and empathy guide our social interactions. Brands have been lacking this nuance - until now. A combination of data science and behavioural science allows brands to understand consumers’ personalities and talk to them in the best way. If, for example, their Amazon history shows they like dark chocolate and gin, talk to them in a blunter and swearier way.
28:09
April 18, 2019
SEO without traffic - Hannah Thorpe
In this whistle stop tour of SEO, Hannah Thorpe delivers some very very actionable advice for anyone looking to get more traffic to their site.
26:50
April 18, 2019
10 Ways to Improve Your Facebook Ads - Simon Jared
It's easy to spend £10 on Facebook ads.  It's easy to spend £1,000,000 on Facebook ads.  So if you're going to do it, listen to this pod first, and make sure you're covering all the basics, courtesy of Simon Jared.
24:24
April 18, 2019
Remembering Names - Jordan Harry
There is no such thing as a bad memory - that's what Jordan Harry reckons.  In this useful podcast, Jordan describes the way you can learn to remember names - a true networking superpower!
23:13
April 18, 2019
The 'Give a Sh*t' List - Ash Pollak and Justine Noades
The same project, but from the perspective of both an agency and the client. A fascinating perspective on the things that people *say* matter, and what *actually* both 'give a sh*t' about.
23:13
April 18, 2019
BOLLOCKS: An online presentation thingy on why most B2B content is absolutely shi*e - Dan Kelsall
If there was a 'this is mega-explicit' button for marking podcasts, this would be the one it would be used for.  Nonetheless, Dan Kelsall speaks the truth. A lot of B2B content is shi*e, and a lot of us do persevere with it nonetheless. In this brutal but honest talk - Dan shares with you how to make your content just a little bit less shi*. 
10:46
April 5, 2019
Landing Pages - Marcello Silvestri
In this practical talk, Marcella Silvestri discusses landing page tips for creating pages that do precisely what you want them to do.
19:42
April 5, 2019
The six hour workday and lagom - Emily West
Have you ever fancied working less?  Trick question, of course you have.  In this fascinating talk - Emily West shares just how her marketing agency, made agency, applied just this style of working, and what the results were.
24:55
April 5, 2019
Open networking: the strengths, weaknesses, and tips to thrive - David Fung
David Fung is a self-confessed introvert. Nonetheless, his career as a magician  dictates he has to be the centre of attention. How does he get around this and turn his weaknesses into strengths?
18:44
April 5, 2019
How to meet anyone - Kelly Molson
Kelly Molson is badass. She's the founder of her own agency, Rubber Cheese, and also Mob Happy - a group of female agency owners brought together to encourage more female owners in the industry.  In this talk, she shares her experience on how to meet anyone. First, this is an opportunity to meet your heroes, but it could also be a route to more business. Listen and apply!
22:42
March 28, 2019
Driving Expo Success - Adam Smith
Expos have the potential to be a huge waste of money. While footfall is often high, discerning who is the right customer from the masses is no easy task.  In this interesting talk, Adam shares his tips for taking what could be a large white elephant and turning it into a success.
22:01
March 28, 2019
Growing social media audiences - Lee Wilcox
Having built the worlds largest social media following in the construction industry (c.4.5 million followers), Lee has successfully built an agency off the back of his original idea to create a place for the trades of the UK to meet online. In this episode, Lee talks about how he did this and how you can grow a social media audience to benefit you as a business.
29:50
March 10, 2019
Planning, managing and reporting on campaigns - Kay Edwin
Kay is exposed to a range of different clients and problems. She is therefore really well placed to help you plan your marketing campaign.  In this talk, "Why and how to plan effective campaigns", she covers the tools, tricks and tips on how correct planning can lead to great ROI.
19:49
March 10, 2019
Growing a movement - Ash Phillips
Ash Phillips has successfully grown Yena (A Platform for Founders, Startups & Ambitious Rebels) - over the past few years.  Why? Well firstly, it became apparent at the time to him that the events he was going to weren’t the best experience he felt he could have. They were expensive, intimidating, old fashioned and crucially, attended by people far more senior than he was. This wasn’t a problem when it came to age, but culturally, he wanted something new, something contemporary, something more. In this fireside chat, James interviews Ash, finding out all he can about Ash's journey to date, and how he has grown a movement.
22:40
March 10, 2019
Google Ads - The Fellowship of the Bing: A Hobbit's Guide To Summering in Mordor; Mark Williams-Cook
This is a terrific talk.  Google Ads are a massive part of the marketing mix for many, but also a complete mystery for loads more.  In this fascinating and funny talk, Mark Williams-Cook looks to demystify Google Ads, particularly for those working in smaller teams who may consider Google Ads out of their reach, all while maintaining most excellent Lord of the Rings references.
23:54
February 28, 2019
Content for small teams - Helen Brooks
We're all told to create 'great content', but the reality of working in a small team means many marketers don't have the capacity to deliver on the promise of producing good stuff.  In this excellent, well structured and practical talk, Helen Brooks of Further takes you through the stuff you need to know in order to create the elusive 'great content' despite company limitations.
22:04
February 28, 2019
How to help Google love your website - Dave Collins
Dave Collins has been 'SEO'ing since 1997. In that time, he's learnt a thing or two about 'the Google'.  In this entertaining podcast, we hear from Dave, very quickly, about his top tips for making Google notice you. 
24:27
February 12, 2019
Mistakes marketers make when starting a podcast - Rob Lawrence
Rob Lawrence is an audio guy through and through, and in the current age of podcasting being front and centre - it makes a lot of sense to listen to someone who has dedicated their life to audio.  In this podcast, he lists the mistakes he sees many marketers make when launching their own podcast - we'll get our coats now as we've ticked most of them off ourselves!
24:00
February 12, 2019
How to get marketing noticed (in a good way) by the business - Wendy Melville
It's the truth that despite it being our job, we're pretty terrible at marketing ourselves as a function internally.  In this talk, Wendy shares some of her own experiences and insights on how she has successfully ensured that the Marketing Department is taken seriously in all areas of her company
14:50
February 12, 2019
Perception - Teresa Brooks
 Something a little bit different from Teresa Brooks. In this well presented, and fascinating talk, Teresa takes you through a journey of perception, and how you can leverage greater awareness of perception to get along and work with other people better.
26:19
February 12, 2019
What makes your news, newsworthy? - Amanda Bunn
We're all guilty of thinking 'our' news is 'the' news.  Amanda Bunn has dedicated her career to the art of PR - leading the charge at digital agency Mobas as Head of PR. In this interesting talk, Amanda details the things that make your news actually interesting, as well as some interesting tips for how to structure your releases.
17:31
January 31, 2019
Marketing predictions: what's coming? - James Gill
Ever get the feeling you've seen the prediction article you've just finished reading before? How about writing it - struggling for new stuff? In this interactive talk James Gill shares his research having compiled a bunch of articles predicting the 'next big thing' from 2009, 2014, and 2019, with surprising (or perhaps unsurprising) results.
26:10
January 31, 2019
Growing an agency - Luca Senatore [Interview]
Luca Senatore is a serial entrepreneur with a hell of a story, although that one will have to wait till another time, as today we focus on his experience in growing one of EMEA's leading agencies - Genie Goals.  In this fascinating interview, brought about in a timely manner due to Luca's new book, The Agency: Build, Grow, Repeat, we hear from Luca on what he would do if starting all over again today.  This turned out the be a very practical interview for anyone starting out on their own. Luca's book can be found just here:  https://www.amazon.co.uk/gp/product/B07MGJ9QQ8/ref=as_li_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=B07MGJ9QQ8&linkCode=as2&tag=joeglovertmm-21&linkId=598e037b57e5c2481dcc951d9b76815b
59:30
January 22, 2019
Back to basics - Nicola Bray
Nicola Bray runs SEVEN companies. Basically, she's superwoman. In this talk, she goes back to the very basics of marketing and shares some values of what marketing really means beyond the channels, beyond the hype and beyond the hyperbole. This is also the second ever talk from The Marketing Meetup: Birmingham, which is very exciting!
19:40
November 22, 2018
Video Content 101 - Gary Gumbleton
Video is still the most powerful tool in a marketer's toolbox for storytelling, yet, people STILL aren't taking advantage of it as much as they should be. Enter Gary Gumbleton, founder of CapCo Group. Gary talks eloquently and in simple terms about video marketing and how you should be structuring your activity to ensure not only that you're producing content in the first place, but also that you're doing it in such a way that you are making the most of the channel.
22:37
November 22, 2018
Growing great businesses - Luca Senatore
Luca Senatore is a serial entrepreneur, leader, and now - author. Luca has started businesses in a range of disciplines including health clinics and ju-jitsu gyms - but his biggest hit has been leading the agency - Genie Goals: famous for work with Calvin Klein, Karl Lagerfeld, Mamas & Papas and many more. In this talk Luca explores what, in his eyes, great businesses do and need to have to be able to grow successfully. What is striking is the similarities between growing a great business, and simply having a great life. With all that said... enjoy!
32:27
November 22, 2018
Snoozing without losing - Mark Cook (Lightning talk)
This is a BRILLIANT lightning talk from Mark Cook, all about automating social media and the benefits you can reap from them. Just listen to it. You'll enjoy :)
08:12
November 22, 2018
A love letter from creatives to marketers - Jodie Cole (Lightning Talk)
Jodie Cole is a creative through and through - she's also a mountain biking champ, but that's a whole other story. Jodie isn't a speaker - she's a bloody awesome creative person. In this talk, she shares something to make you go mmmm and think all about your relationship and how you use creative services.
08:34
November 22, 2018
What punk rock taught me about marketing - Simon Barnett (Lightning Talk)
This might be the best ever title for a talk at the Marketing Meetup ever. In this lightning talk, Simon shares how the punk rock movement taught him to be a great marketer (even though he likes to pretend he's not really a marketer at all)
09:20
November 22, 2018
Nailing corporate Xmas pressies - Jenny Norman (Lightning Talk)
Like it or not, Xmas is coming. And in fact, in a corporate world, chances are you're in the 'or not' category because that means one thing... corporate xmas presents. A real minefield, corporate gifting is a tricky one. Thankfully, like the angel of xmas herself - Jenny is here to help you navigate this tricky time with practical advise on nailing this period and leaving your clients with nothing but smiles.
13:26
November 22, 2018
Sketchnoting - Anne-Marie Miller (Lightning Talk)
In this inspiring lightning talk, Anne-Marie Miller shares her journey to becoming a sketchnoter, and how she now uses the skills she has picked up to remember important aspects of talks she would have never been able to otherwise.
08:44
November 22, 2018
The worst lightning talk in history - Mark Dalgarno (Lightning Talk)
In this talk, Mark Dalgarno aspires to deliver the worst lightning talk in history. Not because he aspires to be bad, but because he uses a great tool to problem solve during times he becomes stuck. This is a truely brilliant lightning talk. Enjoy!
10:42
November 22, 2018
Failure - Adam Tuckwell
Failure is glamourised within personal development disciples, but much of the chat is without substance - discussing failure as a concept that is to be embraced: yet never really sharing one's own failures. That's why this talk by Adam Tuckwell is useful. In this talk, Adam not only shares why failure is important, but also shares his own. A brilliant talk.
32:36
November 22, 2018
Doing Internationalisation Right - Tom Bool (Lightning Talk)
The world is getting a smaller place with digital marketing efforts allowing us to reach everywhere easily. However, just because it's easy to do, doesn't mean it's easy to get right. So, in this talk by Tom Bool, he takes you through his model to starting to get internationalisation correct.
08:50
November 22, 2018
Artificial Intelligence and Machine Intelligence in SEO - Alina Ghost
AI and ML are everywhere, and yet at the same time, means so little to so many. Fortunately, like a AI/ML based caped crusader, Alina Ghost - impressive career in tow, is here to help you in what she belives are some impressive use cases of ML and AI in the real world today, and what she believes will also be the future for these much hyped concepts.
18:09
October 25, 2018
To blog, or not to blog - Jeremy Knight
As marketers we've been told that blogging is the most amazing thing since forever. But that's really tiresome. It's a grind, and getting results is hard to come by meaning it can be demoralising. Therefore consider this talk a shot in the arm for all you marketers out there. As an inbound guy, Jeremy unsurprisingly argues in favour of blogging. Why? ... Well you'll have to listen to find that out :)
20:58
October 9, 2018
Storytelling - Martyn Richards
We've all heard storytelling is important - we've even heard it on this podcast before. However, now it's reached a full buzzword status - it's always good to revisit a pro discussing the topic rather than your mate Bill reciting what their boss told them last week. Enjoy this funny, interesting, engaging talk in which Martyn valiantly battled a nasty flu to captivate The Marketing Meetup audience.
24:08
October 9, 2018
Captivating, Contagious Content - Amanda McWhirter
We all know we should be 'doing' content, but getting it noticed is really hard. That's where Amanda comes in - she's a specialist in creating content in such a way it has every chance of getting more eyeballs. In this talk, Amanda discusses the things you should be thinking about to make sure your content has every chance of being seen where you want it to be.
22:12
October 9, 2018
Comms and Mentorship Fireside Chat - Faye Holland
If you're not from Cambridge you might not know of Faye Holland, but even though she'd never say it... she's kind of a big deal. Faye is a completely inspirational human being whos career has spanned some of the most important companies in the region, during which time she has amassed a wealth of experience and knowledge. In this fireside chat, we took the opportunity to find out a little bit about Faye and how she thinks, in the hope some of her magic may well just rub off on the rest of us.
31:51
October 9, 2018
Storytelling - Jon Torrens
'Storytelling' as a concept is now 100% a marketing buzzword. Everyone knows that people react better to stories, but few people tell them as well as Jon Torrens. Jon is an ex-games designer, part time stand up comic, current day communications coach and full time brilliant chap. In this talk, Jon explores the exact components required to tell a great story - through telling his own.
18:49
September 18, 2018
Pillar Pages & Content SEO - Jeremy Knight
Jeremy Knight has graced the Marketing Meetup stage more than anyone else for good reason - his insight into how you can be organising your content and boosting your SEO in the process is invaluable for anyone sinking hour upon hour into making that blog the most special place in the world ever. In this theatrically delivered talk, Jeremy shares what pillar pages, and how they should be the things holding up your SEO strategy.
36:33
September 18, 2018
Creating Commercial Karma with Your Content - Alex Cooper
Yes, yes, I know content is EVERYWHERE. But the reason why is that it works. However, few people actually talk about the different types of content you can and should be giving away. Enter Alex Cooper. Alex has carved a real niche for himself on YouTube, amassing over 20,000 followers today and making his content work for him. In this interesting view into Alex's world - he shares not only his thought process, but also some handy tips on the type of thing you might look to share for free, vs the stuff you may well choose to keep behind a pay wall.
16:16
September 18, 2018
Creating a movement and Appointing a Hero - James Parton
Ever wonder how small companies make it to unicorn status through their marketing? It's all about creating a movement behind the company that transcends the functionality of the product and makes customers understand exactly how something will affect their life, as well as what something does. In many ways, this is marketing 101, yet so many of us get so wrapped up in the day to day we lost sight of the things that really matter in our efforts. In this talk, James Parton gives the inside track of how to create a movement, just like he did at Twilio, the unicorn tech company just a few years ago. For more from The Marketing Meetup, head to themarketingmeetup.com
29:15
September 9, 2018
Marketing to the Generation Who Don't Care - Harry Seaton
'Kids these days don't care', right? Wrong. You're probably just trying to reach them in the wrong way. In this talk by Harry Seaton - the brains behind the agency 'Fluential' - Harry takes you through what it takes to reach a generation some marketers may have given up on, through the use of influencer marketing. For more from The Marketing Meetup, head to themarketingmeetup.com
16:31
September 9, 2018
Brand UX - Rob Wilkes
This episode of The Marketing Meetup Podcast is supplied by Rob Wilkes of Creative Giant. What is BrandUX? Well Rob describes it as the strategy behind your strategy. Intrigued? In this talk, he discusses his journey as a designer to someone who listens first, how authenticity will always win, and his discovery process - among many other nuggets of
21:23
August 2, 2018
Unleash Your Awesome - Taz Thornton
Taz Thornton is known for unleashing the awesome, and that's exactly what she did in this podcast episode. Taz has lived what seems like many lives all in one. The result? She knows exactly what it takes to be happy... but also unhappy. In this empowering talk, Taz challenges you to find your awesome, embrace it, and make the most of the person you are.
30:25
August 2, 2018
The Power of Video - Alex Morris
Video is so so so powerful - and yet, the uneducated saying again and again isn't going to prove it. That's why you can ask Alex Morris from Lambda Films. He's created videos all around the world, including videos to educate those at risk of natural disaster what to do in the case of emergency. In this talk, Alex talks about the videos he's created and the impact they've had. Sharing how they've changed lives, and the methods he's deployed with his team to make the viewers feel that way.
22:49
July 2, 2018
PR at Kettle Foods - Tash Jones
Kettle Foods are on a mission to become the 'hoover of crisps' - i.e. the brand so synonymous with crisps they become a byword for the food. One tool to achieve this ambitious aim is PR: often an unexploited and misunderstood channel. In this fascinating and short trip behind the curtain of the famous food company, Tash touches on the methods she's using to get new news, and regular 'we're still here news' in front of the general public.
15:19
July 2, 2018
Creating and distributing amazin' video - Colin and Sue
Video HAS to be a tool in any marketers kit today - it's no longer new, it's not even that hard to produce. And yet, for some reason, video still seems to be very very successful for some, and a complete mystery for others. In this 'double-header' talk, Colin and Sue discuss not only the things you should be thinking about when creating a video, but also the second (neglected) half of video: how and where to 'get it out there' to.
38:33
June 6, 2018
Building an Online Community - Ed Goodman
It's not beyond the realm of possibility that you think building a strong community of customers around your products or brand is a really good idea. And yet, so few communities actually thrive, prosper or indeed ever get beyond that initial stage of inviting your mum to like your Facebook page. Ed Goodman has built a community of over 3000 freelancers. More impressively however - the community is engaged, helpful and until recently - entirely online. In this talk, Ed shares why he thinks Freelance Heroes has been a grown and been successful, and the steps he has taken to make it such. For more information on anything from The Marketing Meetup, head to TheMarketingMeetup.com
21:20
June 6, 2018
UX 101 - Tom Hackzewski
We're all users of products - that's a fact. However, when it comes to designing our own products: it's often best to call the experts in as we're so often blinded by our own biases. In this talk, Tom Hackzewski discusses what UX is, some best practices, and provides a compelling argument for why you should be prioritising UX before you even start designing your next website or app.
20:21
May 30, 2018
Saying 'no'. Whole ass one thing! - Daisy Kingham
It's really hard to say no, especially when an idea is exciting or the person pitching it to you is really enthusiastic about it. But often, especially in a world where marketers have so much thrown at them on a daily basis, it's important to say no - so you can truly give your all to one thing. In this talk by Daisy Kingham, she takes you through her model for deciding what to say no to - leaving you with a model for prioritisation, as well as grounds for saying no, but in a nice way. For more from The Marketing Meetup, head to themarketingmeetup.com
16:44
May 30, 2018
Objection handling - Lee Carnihan
Objections are just another way of your customer saying you haven't met their needs... yet. An awareness of where a customer will commonly object to your marketing means you can safeguard against it - meaning your sales process becomes easier, and ultimately - you sell more stuff. In this talk, Lee Carnihan explores a bevy of common objections marketers fail to overcome - proposing solutions, and showing you what the final product looks like. A top talk from a top chap. Slides from the talk are also available here: https://www.dropbox.com/sh/ioa1xi6l8etuk84/AADyz5JXMXIL8cXLIlXn5Raua?dl=0
26:10
May 2, 2018
"This channel doesn't work for us" - Joe Glover
The words any marketer is likely to have heard or uttered at some point in their career is 'this channel doesn't work for us'. Often, these words simply mean we tried something without a specific goal in mind or with the expectation of all the monies rolling in immediately. In this back to basics talk, Joe reviews the model that has saved him a lot of anxiety and had a huge impact on how he discusses marketing with colleagues and senior management alike.
15:20
April 27, 2018
SEO: From keywords to conversations - Jon Falgate, Further
You don't list all your awards and service to every customer who walks through your shop door, so why would you do it on your website? In this common sense talk, Jon Falgate - Head of Organic Search at Further, discusses what you should be thinking about when you are writing your website copy, and how to structure this in such a way that you customer feels like they are getting the right answer from you. You know... like an actual conversation.
23:28
April 27, 2018
Affiliate Marketing 101 - Rachel Jones
Affiliate marketing comes in many forms you're probably aware of - cash back websites, influencer marketing and content links to only name a few. Despite how important and broad affiliate marketing is - it so often doesn't get the attention it deserves. In this foundational talk, Rachel lays out exactly what affiliate marketing is, how it can work, and how you can get started. Essential listening for any marketer not already taking advantage of affiliate channels.
22:31
April 8, 2018
The Evolution of SEO: Pillar Pages - Jeremy Knight
SEO is an ever changing beast, presenting an always present challenge for marketers trying to get ahead of the game. In this highly entertaining talk, Jeremy explores how SEO has changed over the years, using this as the basis to explore pillar pages - a way of organising your content in a way that gets your 'great content' seen above the noise.
26:46
April 4, 2018
The ROI of Social Media - Eleanor Bougie-Smith
You know what is annoying about more or less every social media expert ever? You ask them to prove their results and they fall back on 'reach' as a metric, as if it means anything. In this talk, Eleanor gives advice on not only what you should be measuring, but also gives general advice on how to better treat your social media channels for your business. For more information on the free events The Marketing Meetup produce, head over to http://themarketingmeetup.com
19:14
March 29, 2018
You're going to die and noone will care - Chris Spalton
In this inspiring talk, Chris Spalton gives you the shot in the arm you need to get out there and just f*cking do it. Tying into his experience of becoming a comic artist, sketch-noter, UX person and so much more, you'll leave this talk either wanting to curl up in a ball and rock steadily, or get out there and really make a difference to your own life. For more information about the free events The Marketing Meetup run, head to http://themarketingmeetup.com
33:54
March 29, 2018
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