The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired.
Rand Fishkin, CEO & Co-Founder of SparkToro, has led companies through tough times before. And while this crisis is unique in some ways, there are lessons to be taken from experience in how to respond as marketers, and business owners to Coronavirus (COVID-19).
In this comprehensive webinar, Rand addressed some of the challenges facing businesses and marketers alike during this period of change, as well as what marketers can do about it.
Landing pages. The gateway to your site. The potential difference between someone converting, and the same person never being seen again.
And yet, they're so tricky to get right.
In this session, Hannah takes you through the things you need to know about building badass landing pages, with a live audit too!
Everyone explains that standing out is critical. They get your creative circuits firing. Your future depends on it. Nothing matters more.
But how do you *actually* do it is another story. Yes, there are some books around positioning for brands with big ad budgets or for B2B software companies, but what about the rest? How do you actually do it if the product or service you’re selling isn’t remarkable in itself? How do you actually do it if you want to start small and make just one of your blog posts stand out?
Our products compete in markets that are frightfully crowded and competitive. Competition comes in different forms including “The Hordes” (me-too copycats that claim to do what you do), “The Giants” (established market leaders who are a “safe” choice) and “The Ghosts” (the invisible but very real option of choosing nothing and sticking to the status quo).
In this session, April teaches you how smart positioning can ensure you outrun the Hordes, use the strength of the Giants against them, and bust the Ghosts by leveraging the momentum of trends.
Lee Wilcox and Adam Barrie have built communities of millions on Facebook with On The Tools. They've repeated the trick again on Twitter, Tik Tok and Instagram.
In this time, they've learned a few things about the commonalities across social media platforms, and how to grow an audience on each. He's also, of course, learned a lot about the things that separate them too.
In this webinar, we'll explore both - leaving you with a greater sense of what you need to understand in order to grow a significant and dedicated social media presence.
Responsible for controlling various thought patterns, physical movements, and decision abilities, the brain is one of the most important organs in the human body. It is essential to realise brain health is just as important as physical health.
For this reason, we have Jordan Harry, a memory and speed reading coach as well as a public speaking mentor, tell us more about various myths related to brain health and ten life-changing habits by which one can improve brain health.
One of the phrases that passes the lips of marketers across the land regularly is ‘marketing moves so fast’.
This is perhaps no more true than in Social Media, which, as a category has many different pillars, each of which have constantly shifting nuances and features among them. By the end of this session, I hope you’ll leave with a better sense on some of the biggest changes that you need to know about, and some tips on how to adapt.
Making the most of SEO is something we can all relate to trying to achieve. The channel is inexpensive, and it’s effective. But, it's an art that feels shrouded in mystery. Lucky, we have Mary Owusu of Gurubound to help lift some of the mystery.
Using her MAGNET method, Mary walked us through some of the key steps she uses to discover hidden SEO opportunities to boost the traffic of her clients.
COVID has changed everything. But what is it like when you're a marketer, and expected to communicate with patients and staff alike the changes that are going on clearly, while everything is changing around you?
It's a huge, daunting task, and one that Sarah Roberts and her team at CUH NHS Trust tackled head on. In this talk, Sarah shares her her learnings from her time as the Head of Digital Communications at CUH, specifically focusing on:
How did the Trust communicate with humanity?
How did they build a community spirit when everything is going crazy?
How do they just deal with the day to day impact - to just stop, think, and breathe from a personal wellbeing perspective?
How did they give hope and purpose through their messaging and actions?
With the likes of Google and Facebook making it easier than ever for marketers to automate campaigns and carry out testing at scale, it can be all too easy to turn on campaigns and let them run, without truly considering the broader context of your advertising activity.
In today's fast-moving environment - in which politics, social movements, and algorithm updates can shift things overnight, having a well-thought-out strategy, supported by smart tactics, is essential.
In this session, Croud US Managing Director Kris Tait will explore the difference between marketing strategies and tactics - and the measurement models and frameworks you can use to set yourself up for success. He'll also take a look at what Google and Facebook have to say on recent developments, and share his own advice for avoiding falling into a performance marketing rut.
As marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. We often do a bad job in marketing ourselves and communicating our role in a company.
In this webinar, we have one of the world’s most unique thinkers on marketing in our company for an hour. By the end, I hope you would have learned something new, had your perspective shifted, and have a bunch of things you can implement at the end.
Daniel approached his talk by structuring as so:
Why we need to prove the value of marketing, heading back to the 'Mad Men' roots
Daniel's test, learn, challenge, earn approach
Why marketers and advertisers are less trusted than policitians
Daniel's model for truly understanding what matters to organisations
Why we are not the CFO's enemy
A model for marketing: strategy, team, insight, testing, measurement
Why it's vital to simply understand what a business wants
Daniel's insight into growing an agency
As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audience is therefore crucial. In this session, we’ll investigate that. Simple as.
First we hear from Andy, who gives us a tactical view on how to build your content out.
Then, we hear from Martyn on a huge opportunity that so many of us are missing right now.
Creativity is one of the greatest skills any marketer can have. Max, Co-Founder of Bind, and ex-Googler, shares how they taught him, and his colleagues to be creative in practical steps.
Max approached his talk by structuring it the following way:
How the brain works best when finding creativity
The high level science of the brain and creativity
Max’s three R’s for creativity – related worlds, random links, revolution
How to practically create an environment where creativity flows
How to get buy in from more traditional teams for creative ideas
And much more!
The more love you can generate with your most cherished consumers, the more power, growth, and profit you command. It’s as simple as that.
But, how do you achieve it? Well, to complement his excellent book, Beloved Brands, Graham Robertson gave us the whistle-stop tour of how to create brands that people don’t just engage with, they love them. This talk isn’t just theory – it’s super practical too.
Some of the headlines included:
Why brand love matters
The difference between a product and a brand
The love cycle, and how brands build emotional attachments over time, with associated actions
Why you should love your customers back
Setting your brand out as the solution to the enemy
Figuring out your customers through insights and the tools to do so
The consumer benefits ladder – insights, product, functional, emotional
The functional & emotional benefit cheat sheet
The balance between creativity and strategy
Why ‘love it’ is the best bar you can set
Why brand love means more profit
We’re really excited to have the author of Beloved Brands, and founder of the namesake company speaking with us. Graham Robertson.
Professionally, Graham has led some of the world’s most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP Marketing. He’s won numerous awards including Marketing Magazine’s “Marketer of the Year”, BusinessWeek’s best new product award and 4 Effie advertising awards. His book, Beloved Brands, is the playbook for how to build a brand that consumers will love. Might I say with it sat on my desk with tea stains very happily on it, that it’s one of the most practical marketing/business books I have ever read.
On a personal level, we first came into contact with Graham at the beginning of lockdown when we announced our webinar schedule. We asked the community who else they’d like to see and Graham’s name was mentioned a couple of times. Some days later we were on a call and we immediately saw why people were so keen to have him involved. Not only is Graham’s philosophy very much in line with everything we’re trying to do with The Marketing Meetup (he speaks about love for goodness sake!), but having had the chance to work through his book, Beloved Brands, he also outlines very practical steps on how you can go about creating a brand that matters, truly.
Graham himself posted possibly the best explanation why this session is relevant. We would try and add to it, but he said it best, so here it is: The reason behind creating beloved brands is simple; you make more money. If consumers love your brand, they think less and feel more. They cheer on your every move; defend you at parties, buy the mugs….pay higher prices. Retailers cave to your every demand. Suppliers cut their costs to be part of your roster. Competitors can’t replicate the emotional bond. You can enter new markets, and your consumers will follow. Higher usage frequency as your brand becomes linked to their favorite part of their day or week or year. You don’t need to promote on price. People want to work for your company, and they know everything about your brand on day 1. You get free media, easier search, free influencers talk. The more love you can generate with your most cherished consumers, the more power, growth, and profit you command.
Russell Parsons sits on top of one of the marketing industry's most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horses mouth. We also snuck in a few tactical questions on what really works on the PR front if you're looking to be featured in Marketing Week.
Some of the headlines included:
- Knowing your audience and what they are interested in
- Write about content that matters. What will make a difference in the audience’s professional lives?
- Measuring success on impact and influence vs vanity metrics
- Sometimes it is essential to say the things that others don’t want to - be bold
- Understand the context that you’re writing in
- Learn your craft and get as much experience as possible.
These past 10 weeks or so have hit us all like a cannonball, and while there have been many who suffer as a result, in the business context, the jobs market has been one of those to be hit hardest. Government figures yesterday estimated a quarter of the workforce is now on furlough, but there is also a vast amount who are now unemployed, or were looking before and now left reeling.
In this session, Dominic and Rob cover:
The current context of the jobs environment
The employee market as it stands today
The likely impact of the recession on jobs in the immediate future
What you should be looking for in a role
Do recruiters automate CV reviewing?
The employer market - what has happened with COVID
Whether you can trust the job boards
How to stand out when going through the paper sift
And much more!
For everyone persuasion forms a huge part of what we all do. We tend to think that this is territory just for salespeople.
There is a great deal we can all learn about how to move others to our point of view. In this session, we will focus on the techniques we can apply to get people there.
There is a whole range of myths about how persuasion works and many are just that, myths that don't work.
Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness.
In this session, John covers:
How to generate content for Linkedin
The metrics you need to be looking at to measure success
How to adopt a follow first strategy, as opposed to a connect first strategy
What the deal is with 'trending' on Linkedin
How long you should expect to be posting on Linkedin before seeing results
Why you shouldn't be looking to automate on Linkedin
The golden ratio between posting and commenting on the platform
How to use Hashtags
Asking for recommendations
Linkedin's Social Selling Index
The best strategies when it comes to growing your company page
How to get in difficult to reach people
The need for quality!
And much more!
Today we have the absolute pleasure of welcoming Emma Honeybone to speak with us.
Emma is the Head of Relationship Marketing at Engine Group - a global agency which, if Linkedin is to be believed, is comprised of 1,400 incredible people working with the likes of Coca Cola, Under Armour, Sky, Domino’s, the RAF, Unilever, and many more.
Emma herself has been on an incredible journey through marketing over the past number of years. Starting at BT, she’s held a vast array of marketing roles in a whole range of companies. Today she’s responsible for ‘all the fun stuff at Engine’ - specifically, engagement with clients throughout the whole Engine group, which would no doubt have been interesting in the past 9 weeks.
The reason this session is relevant today is we’ve seen a monumental shift in the world in the past couple of months. The gut feeling would be that this changes everything. Both Emma and us share an opinion that in fact, much has stayed the same when it comes to putting on a great event. This session will discuss and look at both, before answering your questions.
Want to thank the sponsors, all of whom have been unbelievable. They’ve really kept this show on the road, and while I’ve been so blessed to have received so many messages from the community, these folks all deserve a huge amount of credit. I won’t go into depth here because of the email I will send after, but I want to thank Pitch, ContentCal, Fiverr, Redgate, Cambridge Marketing College, Leadoo, Brand, Further, Third Light, Bravo and Human. One ask: thank the people who help us.
The coronavirus crisis will test us all as marketers. Mark Ritson doesn’t pretend to have the answers, but he has earned the right to have an opinion worth listening to after a storied career that has left him as one of the world’s best known marketers.
In this session, Mark covers:
Where the current messaging on Coronavirus has gone wrong, as we look to ease lockdown restrictions, and the approach he would take to make it better: “Martin Luther King had a dream, he didn’t have a bunch of different *expletive* scenarios”
The brands doing a good job throughout the Covid crisis right now
How history has taught us now is not the time to start investing in marketing
How to convince the board that marketing is worth the investment
How we’re all likely to bounce back into the same behaviours as what we did before Covid
Planning for a longer term recession as a result of coronavirus, rather than just the short term implications of the past twelve weeks
What books and courses people should be looking at, as well as Linkedin recommendations
How folks should be adapting in the case of redundancy or being furloughed
Whether marketing is now being exposed for it’s short-termist approach
The things most companies overlook in their marketing
Too often, the finance team is presented as the enemy - the unreasonable person delivering the 'computer says no' answer to marketers. In this webinar with Deepa Shah, we debunked some of the myths surrounding the relationship between finance and marketing, and much more.
Specifically, our questioning focused on:
How marketers can approach working with their finance team, and vice versa
How can we make budgets more accurate which look into the future?
Methodologies for budgeting and the degree of tolerance do you tend to build into it?
Advice for folks who are cash poor right now, but with strong orders on the books in six months time?
The fundamentals of finance Deepa wishes everyone would grasp?
Where marketers should be looking first to upskill?
The most important factors that guides your decision making when it comes to marketing spend? In other words, what is the key to your buy-in?
Should SME’s take up the government bounce back loan? Pros and Cons?
COVID-19 has turned the world upside down in every way, including how we market ourselves. But how have brands reacted to COVID-19 with their influencer campaigns, and who is being successful?
In this brilliant session, Lisa shares her thoughts, with evidence, on the following topics:
– How can brands continue connecting with their consumers?
– How can brands continue making assets, even without access to studios and proper equipment?
– And how can brands make the most of their budgets, despite them being slashed right now?
Margaret Molloy, Global CMO of Siegel+Gale, is one of the world’s foremost marketers when it comes to branding. The 2020 Coronavirus (COVID-19) pandemic has brought into focus some of the key tenets of great brand strategy and implementation. In this comprehensive Q&A, Margaret addresses some of the challenges facing brands and marketers alike during this period of change, as well as what they can do about it.
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best-known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
Rory Sutherland, Vice-Chairman at Ogilvy UK, is famous for his unique perspectives, witty anecdotes, and being an all round legend. The 2020 Coronavirus (COVID-19) pandemic has brought into focus an opportunity for businesses and marketers across the world to reevaluate their activity, reflecting on where we’ve gone wrong so far, and where we can do better in the future.
In this comprehensive webinar, Rory addresses some of the failings COVID has brought to light and also the opportunities during this period of change.
Some key points covered were:
– How the virus has forced us to reevaluate team communications, how introverts and extroverts interact, and how Zoom in particular has been a great asset for businesses acting in the current environment.
– How the current model of being paid by the hour makes no sense in the current agency environment as the value we add is not proportionate to the time it takes
– Kano theory – A model for explaining how moments of magic have the ability to delight the customer. Not only this, but how these moments of magic, often the first things to be cut from a budget, can be key drivers of commercial success.
– And just so so so so much more.
BAU is drowning us in a sea of indifference. We’re becoming part of the wallpaper. People walk past us every day, but they never stop to notice us.
Things need to change.
In this podcast, Mike Blake-Crawford, Strategy Director of Social Chain discusses how business as usual, is dead. He also explains how killer creative, along with a purposeful content strategy can make your brand stand out from the crowd.
One thing that’s become apparent to us marketers over recent years, is data is king. Data has taught us so much about the human psyche, we’re now able to manipulate it in ways we could previously, have never even dreamed of.
But do you know what the crazy part is? We haven’t even begun to scratch the surface.
That’s right. What we think we know, we don’t.
In this podcast, Kris Tait, Managing Director of Croud, explains why marketing attribution needs to start over. And, to do it successfully we REALLY need to understand our customers.
A sales pitch. Everyone’s favourite pastime. You get to waste a good chunk of your day listening to someone tell you why their product/service is so amazing, and why you should give them all of your money for it.
Yet, it’s obvious they’ve done absolutely zero research on you, they’re not asking how their product can better your life, they just see you as the money. It’s a waste of everyone’s time. Unfortunately, it seems to be the going rate nowadays.
It’s about time we change things up.
Jon Torrens is a former stand up comic, and current-day communications coach.
In this talk, Jon tells us everything you do in a sales pitch needs to be geared towards gaining your audience’s trust. People go off their gut, if something isn’t right then they won’t buy-in, even if you do have the most amazing product the world has ever seen.
Anyone can host an event, it’s easy. Decide a date, a venue, send out some invites and provide some refreshments (we hear pizza and beer work well) on the day, jobs a good un.
Well actually, it’s far from it.
In this podcast, Emma Honeybone, head of relationship marketing for Engine Group, gives us her take on events and the process she puts into them.
The reality of many marketer’s jobs is having to come up with multiple pieces of brand new content, from scratch... everyday. On top of that it has to be relevant, engaging and win the internet… It’s no wonder we’ve never got enough time or feel like we’ve run out of ideas.
So, how do you fill the gaps in your feed with stuff that matters?
Well, Andy Lambert, Director of ContentCal tells us exactly how in our latest podcast. He also arms us with a content management plan, as well as a list of tools to help us execute it efficiently.
Kristina Heney has spent her career harnessing the power of live experiences. Whether it's at the NBA, Madison Square Garden, or most recently at the Chief Experience and Marketing Officer of Cirque du Soleil, she know that live experiences have the power to bond and awe.
But, how do you get your fans to not just turn up, but also be a huge part of your marketing efforts? Well... let her tell you.
Join Jo as she wades through the disingenuous claims of AI applications and looks at:
- How AI is being falsely marketed
- Who's really using AI
- Using AI to find out what customers really think and feel
So, you want to be your own boss? Lessons from two years on a rollercoaster ride. I was a marketing manager at a tech firm. My salary was creeping up, the mortgage was going down, our annual holidays were getting more epic. Then I quit, with no real plan other than “let’s start our own business”. Fast forward two years and I’ve had months I couldn’t pay myself. I ran our business while travelling across Asia. I’ve scrambled to figure out how on earth you run PAYE, what GDPR means for a small business, and how to get clients when all you can hear is crickets. One hell of a rollercoaster ride later, I’ll be sharing what I’ve learned for anyone who thinks “Screw this. I’m going to do it for myself!” and I’ll be revealing how we plan to go from feast and famine months to something a little more stable.
Jess Evans, Head of Partnerships at Phrasee explains:
- The difference between AI and machine learning
- Why it matters to use AI-powered solutions
- How AI is transforming the way brands speak to their customers online
Ever feel like people spouting about lead generation on linkedin are just talking a load of rubbish? Chris Williams does.
As someone who is FLYING on linkedin himself, and most importantly: driving business from it, Chris shares his views on what you can be doing to drive more business from this increasingly popular platform.
Ben Rees is the CMO of Redgate Software, a 400 person company. In this talk, he provides a view on what Product Marketing is to him, to Redgate, and how that could be different to the rest of the world.
Something a little different for you.
In this podcast/webinar, we interview Andy Lambert from ContentCal, all about his entrepreneurial journey in growing ContentCal from a SaaS offering with 0 customers, to today having 30,000.
Andy is also the world's nicest man.
Russell Parsons is the Editor of the industry leading publication, Marketing Week.
The first to admit he is not a marketer himself, Russell holds a unique place as a voice for the industry. He is able to look from the outside, hear the ongoing conversations of the day and then digest them. In this talk, he shares his views of where the marketing industry is today, and what you can do about it.
Full-stack marketers - we all like to pretend to be one, right?
The truth is, there isn't really such a thing. In this talk, Zoe shares how you should be building your capabilities out in a T-shape, and the makeup of her perfect marketing team.
Ash Jones has had a hand in building some of marketing's biggest names including Steven Bartlett.
He's done this through owning the narrative through building personal brands.
In this extended talk, Ash shares his strategy and tips for building personal brands that matter.
Ritchie Mehta is a big thinker, a dreamer, and an industry shaker-upper. In this talk, Ritchie will share the journey he is taking with the School of Marketing and Learn et al to revolutionise how we educate humans about the marketing sector.
Expect to walk away from this talk inspired to help the next generation, and prepared to start your own revolution.
Katherine Sale is Partner Director at Serpico, a global marketing, consulting and technology platform, designed for in-house digital teams. As a certified Google Marketing Platform partner, Serpico provides the expertise and skills needed to get the most out of the full Google Marketing Platform stack - from search and display to creative and analytics. This, combined with our suite of proprietary tech and tools, and access to a global, on-demand network of digital marketing resource and expertise, enables in-house digital marketing teams to run campaigns across 175 markets and 86 languages. Serpico is a subsidiary of global digital agency Croud.
Director of Social & Creative at Media Chain and #Vogue25 Most influential Women 2018. Hannah is clearly well-positioned to be delivering her talk: “Don’t build a brand, build a personality ”. This is not one to miss!!
10 years running a hugely successful marketing group. From influencer marketing, media buying, paid advertising and much, much more, Nicola has a wealth of experience. She is here to share the things she wishes she'd know when she started!
Richard Huntington imparts some of his marketing wisdom. Watch as he talks about his journey in marketing, what Saatchi & Saatchi do, the marketing industry as whole and how to get started in marketing.
We spend a lot of time as marketers focusing on 'the pipes' of our craft. That means to say we're far more likely to spend our time trawling through analytics than we are to come up with our next creative campaign.
In this talk, creative dynamo Baz Richardson will put forward why he things we should reinvest our time and energy in once again exploring our creative sides.
Charlotte Travers has worked in recruitment for 4 years and now a digital marketing agency for 3 years. Now responsible for finding new talent for the agency. And it’s tough.
AND its starting to feel more and more like tinder: here she explains why.
Lightbox are looking at websites like very few others. Creating experiences that are tailored to each visitor is making a big impact for their clients. Rob is going to explain how you need to be thinking about not just building a website, but building an experience.
Adelina Chalmers helps technical people understand leaders, and the other way around.
It's for that reason we knew she'd be brilliant to present on internal communications, specifically taking on the challenge of one of the Cambridge audience's difficulties in explaining the value of the marketing department to the rest of her company.
LinkedIn is such a popular platform, but at the same time still so misunderstood and under utilised. In this talk, Lenka will address LinkedIn Lead Generation, the organic way, with some simple step-by-step info and what results you can expect from it.
Ever been in that situation where you've been at an event or meeting and got someone's name on the tip of your tongue, but can't quite get there? How about the time you just flat out forgot?
It happens to all of us. But, Jordan Harry (TEDx speaker with 1,000,000+ views) is here to help. In something slightly tangential to marketing but still very relevant indeed, Jordan will take you through:
- The Geeky Stuff of memory
- Short and long term memory training
- Memory Techniques
- And it's application
This man has some amazing stories, so be sure to grab a drink with him either side of his talk which is titled...."How to blow £500,000 on marketing (and how not to)". Louis is going to help you make sure you don't make the mistake of wasting marketing budgets where they just won't work for you.
As a YouTuber and influencer himself, Harry was unhappy with the way brands interacted with people like himself and so set out to create a business that offered much more than just introductions to people with large social audiences. Harry's talk will help you understand how you can drive genuine value to your brand by using influencer marketing.
We make quick - and accurate - judgments of the people we interact with, and adjust how we talk to them accordingly. Hundreds of thousands of years of hardwired intuition and empathy guide our social interactions. Brands have been lacking this nuance - until now. A combination of data science and behavioural science allows brands to understand consumers’ personalities and talk to them in the best way. If, for example, their Amazon history shows they like dark chocolate and gin, talk to them in a blunter and swearier way.
It's easy to spend £10 on Facebook ads.
It's easy to spend £1,000,000 on Facebook ads.
So if you're going to do it, listen to this pod first, and make sure you're covering all the basics, courtesy of Simon Jared.
If there was a 'this is mega-explicit' button for marking podcasts, this would be the one it would be used for.
Nonetheless, Dan Kelsall speaks the truth. A lot of B2B content is shi*e, and a lot of us do persevere with it nonetheless. In this brutal but honest talk - Dan shares with you how to make your content just a little bit less shi*.
Have you ever fancied working less?
Trick question, of course you have.
In this fascinating talk - Emily West shares just how her marketing agency, made agency, applied just this style of working, and what the results were.
Kelly Molson is badass. She's the founder of her own agency, Rubber Cheese, and also Mob Happy - a group of female agency owners brought together to encourage more female owners in the industry.
In this talk, she shares her experience on how to meet anyone. First, this is an opportunity to meet your heroes, but it could also be a route to more business. Listen and apply!
Expos have the potential to be a huge waste of money. While footfall is often high, discerning who is the right customer from the masses is no easy task.
In this interesting talk, Adam shares his tips for taking what could be a large white elephant and turning it into a success.
Having built the worlds largest social media following in the construction industry (c.4.5 million followers), Lee has successfully built an agency off the back of his original idea to create a place for the trades of the UK to meet online.
In this episode, Lee talks about how he did this and how you can grow a social media audience to benefit you as a business.
Kay is exposed to a range of different clients and problems. She is therefore really well placed to help you plan your marketing campaign.
In this talk, "Why and how to plan effective campaigns", she covers the tools, tricks and tips on how correct planning can lead to great ROI.
Ash Phillips has successfully grown Yena (A Platform for Founders, Startups & Ambitious Rebels) - over the past few years.
Why? Well firstly, it became apparent at the time to him that the events he was going to weren’t the best experience he felt he could have. They were expensive, intimidating, old fashioned and crucially, attended by people far more senior than he was. This wasn’t a problem when it came to age, but culturally, he wanted something new, something contemporary, something more.
In this fireside chat, James interviews Ash, finding out all he can about Ash's journey to date, and how he has grown a movement.
This is a terrific talk.
Google Ads are a massive part of the marketing mix for many, but also a complete mystery for loads more.
In this fascinating and funny talk, Mark Williams-Cook looks to demystify Google Ads, particularly for those working in smaller teams who may consider Google Ads out of their reach, all while maintaining most excellent Lord of the Rings references.
We're all told to create 'great content', but the reality of working in a small team means many marketers don't have the capacity to deliver on the promise of producing good stuff.
In this excellent, well structured and practical talk, Helen Brooks of Further takes you through the stuff you need to know in order to create the elusive 'great content' despite company limitations.
Dave Collins has been 'SEO'ing since 1997. In that time, he's learnt a thing or two about 'the Google'.
In this entertaining podcast, we hear from Dave, very quickly, about his top tips for making Google notice you.
Rob Lawrence is an audio guy through and through, and in the current age of podcasting being front and centre - it makes a lot of sense to listen to someone who has dedicated their life to audio.
In this podcast, he lists the mistakes he sees many marketers make when launching their own podcast - we'll get our coats now as we've ticked most of them off ourselves!
It's the truth that despite it being our job, we're pretty terrible at marketing ourselves as a function internally.
In this talk, Wendy shares some of her own experiences and insights on how she has successfully ensured that the Marketing Department is taken seriously in all areas of her company
Something a little bit different from Teresa Brooks. In this well presented, and fascinating talk, Teresa takes you through a journey of perception, and how you can leverage greater awareness of perception to get along and work with other people better.
We're all guilty of thinking 'our' news is 'the' news.
Amanda Bunn has dedicated her career to the art of PR - leading the charge at digital agency Mobas as Head of PR. In this interesting talk, Amanda details the things that make your news actually interesting, as well as some interesting tips for how to structure your releases.
Ever get the feeling you've seen the prediction article you've just finished reading before? How about writing it - struggling for new stuff?
In this interactive talk James Gill shares his research having compiled a bunch of articles predicting the 'next big thing' from 2009, 2014, and 2019, with surprising (or perhaps unsurprising) results.
Luca Senatore is a serial entrepreneur with a hell of a story, although that one will have to wait till another time, as today we focus on his experience in growing one of EMEA's leading agencies - Genie Goals.
In this fascinating interview, brought about in a timely manner due to Luca's new book, The Agency: Build, Grow, Repeat, we hear from Luca on what he would do if starting all over again today.
This turned out the be a very practical interview for anyone starting out on their own. Luca's book can be found just here:
Nicola Bray runs SEVEN companies. Basically, she's superwoman.
In this talk, she goes back to the very basics of marketing and shares some values of what marketing really means beyond the channels, beyond the hype and beyond the hyperbole.
This is also the second ever talk from The Marketing Meetup: Birmingham, which is very exciting!
Video is still the most powerful tool in a marketer's toolbox for storytelling, yet, people STILL aren't taking advantage of it as much as they should be.
Enter Gary Gumbleton, founder of CapCo Group. Gary talks eloquently and in simple terms about video marketing and how you should be structuring your activity to ensure not only that you're producing content in the first place, but also that you're doing it in such a way that you are making the most of the channel.
Luca Senatore is a serial entrepreneur, leader, and now - author. Luca has started businesses in a range of disciplines including health clinics and ju-jitsu gyms - but his biggest hit has been leading the agency - Genie Goals: famous for work with Calvin Klein, Karl Lagerfeld, Mamas & Papas and many more.
In this talk Luca explores what, in his eyes, great businesses do and need to have to be able to grow successfully. What is striking is the similarities between growing a great business, and simply having a great life.
With all that said... enjoy!
Jodie Cole is a creative through and through - she's also a mountain biking champ, but that's a whole other story.
Jodie isn't a speaker - she's a bloody awesome creative person. In this talk, she shares something to make you go mmmm and think all about your relationship and how you use creative services.
This might be the best ever title for a talk at the Marketing Meetup ever. In this lightning talk, Simon shares how the punk rock movement taught him to be a great marketer (even though he likes to pretend he's not really a marketer at all)
Like it or not, Xmas is coming. And in fact, in a corporate world, chances are you're in the 'or not' category because that means one thing... corporate xmas presents.
A real minefield, corporate gifting is a tricky one. Thankfully, like the angel of xmas herself - Jenny is here to help you navigate this tricky time with practical advise on nailing this period and leaving your clients with nothing but smiles.
In this inspiring lightning talk, Anne-Marie Miller shares her journey to becoming a sketchnoter, and how she now uses the skills she has picked up to remember important aspects of talks she would have never been able to otherwise.
In this talk, Mark Dalgarno aspires to deliver the worst lightning talk in history. Not because he aspires to be bad, but because he uses a great tool to problem solve during times he becomes stuck.
This is a truely brilliant lightning talk. Enjoy!
Failure is glamourised within personal development disciples, but much of the chat is without substance - discussing failure as a concept that is to be embraced: yet never really sharing one's own failures.
That's why this talk by Adam Tuckwell is useful. In this talk, Adam not only shares why failure is important, but also shares his own. A brilliant talk.
The world is getting a smaller place with digital marketing efforts allowing us to reach everywhere easily. However, just because it's easy to do, doesn't mean it's easy to get right.
So, in this talk by Tom Bool, he takes you through his model to starting to get internationalisation correct.
AI and ML are everywhere, and yet at the same time, means so little to so many.
Fortunately, like a AI/ML based caped crusader, Alina Ghost - impressive career in tow, is here to help you in what she belives are some impressive use cases of ML and AI in the real world today, and what she believes will also be the future for these much hyped concepts.
As marketers we've been told that blogging is the most amazing thing since forever. But that's really tiresome. It's a grind, and getting results is hard to come by meaning it can be demoralising.
Therefore consider this talk a shot in the arm for all you marketers out there. As an inbound guy, Jeremy unsurprisingly argues in favour of blogging. Why? ... Well you'll have to listen to find that out :)
We've all heard storytelling is important - we've even heard it on this podcast before. However, now it's reached a full buzzword status - it's always good to revisit a pro discussing the topic rather than your mate Bill reciting what their boss told them last week.
Enjoy this funny, interesting, engaging talk in which Martyn valiantly battled a nasty flu to captivate The Marketing Meetup audience.
We all know we should be 'doing' content, but getting it noticed is really hard. That's where Amanda comes in - she's a specialist in creating content in such a way it has every chance of getting more eyeballs.
In this talk, Amanda discusses the things you should be thinking about to make sure your content has every chance of being seen where you want it to be.
If you're not from Cambridge you might not know of Faye Holland, but even though she'd never say it... she's kind of a big deal.
Faye is a completely inspirational human being whos career has spanned some of the most important companies in the region, during which time she has amassed a wealth of experience and knowledge.
In this fireside chat, we took the opportunity to find out a little bit about Faye and how she thinks, in the hope some of her magic may well just rub off on the rest of us.
'Storytelling' as a concept is now 100% a marketing buzzword. Everyone knows that people react better to stories, but few people tell them as well as Jon Torrens.
Jon is an ex-games designer, part time stand up comic, current day communications coach and full time brilliant chap.
In this talk, Jon explores the exact components required to tell a great story - through telling his own.
Jeremy Knight has graced the Marketing Meetup stage more than anyone else for good reason - his insight into how you can be organising your content and boosting your SEO in the process is invaluable for anyone sinking hour upon hour into making that blog the most special place in the world ever.
In this theatrically delivered talk, Jeremy shares what pillar pages, and how they should be the things holding up your SEO strategy.
Yes, yes, I know content is EVERYWHERE. But the reason why is that it works. However, few people actually talk about the different types of content you can and should be giving away. Enter Alex Cooper.
Alex has carved a real niche for himself on YouTube, amassing over 20,000 followers today and making his content work for him. In this interesting view into Alex's world - he shares not only his thought process, but also some handy tips on the type of thing you might look to share for free, vs the stuff you may well choose to keep behind a pay wall.
Ever wonder how small companies make it to unicorn status through their marketing?
It's all about creating a movement behind the company that transcends the functionality of the product and makes customers understand exactly how something will affect their life, as well as what something does.
In many ways, this is marketing 101, yet so many of us get so wrapped up in the day to day we lost sight of the things that really matter in our efforts.
In this talk, James Parton gives the inside track of how to create a movement, just like he did at Twilio, the unicorn tech company just a few years ago.
For more from The Marketing Meetup, head to themarketingmeetup.com
'Kids these days don't care', right?
Wrong. You're probably just trying to reach them in the wrong way.
In this talk by Harry Seaton - the brains behind the agency 'Fluential' - Harry takes you through what it takes to reach a generation some marketers may have given up on, through the use of influencer marketing.
For more from The Marketing Meetup, head to themarketingmeetup.com
This episode of The Marketing Meetup Podcast is supplied by Rob Wilkes of Creative Giant.
What is BrandUX? Well Rob describes it as the strategy behind your strategy. Intrigued?
In this talk, he discusses his journey as a designer to someone who listens first, how authenticity will always win, and his discovery process - among many other nuggets of
Taz Thornton is known for unleashing the awesome, and that's exactly what she did in this podcast episode.
Taz has lived what seems like many lives all in one. The result? She knows exactly what it takes to be happy... but also unhappy.
In this empowering talk, Taz challenges you to find your awesome, embrace it, and make the most of the person you are.
Video is so so so powerful - and yet, the uneducated saying again and again isn't going to prove it.
That's why you can ask Alex Morris from Lambda Films. He's created videos all around the world, including videos to educate those at risk of natural disaster what to do in the case of emergency.
In this talk, Alex talks about the videos he's created and the impact they've had. Sharing how they've changed lives, and the methods he's deployed with his team to make the viewers feel that way.
Kettle Foods are on a mission to become the 'hoover of crisps' - i.e. the brand so synonymous with crisps they become a byword for the food.
One tool to achieve this ambitious aim is PR: often an unexploited and misunderstood channel.
In this fascinating and short trip behind the curtain of the famous food company, Tash touches on the methods she's using to get new news, and regular 'we're still here news' in front of the general public.
Video HAS to be a tool in any marketers kit today - it's no longer new, it's not even that hard to produce. And yet, for some reason, video still seems to be very very successful for some, and a complete mystery for others.
In this 'double-header' talk, Colin and Sue discuss not only the things you should be thinking about when creating a video, but also the second (neglected) half of video: how and where to 'get it out there' to.
It's not beyond the realm of possibility that you think building a strong community of customers around your products or brand is a really good idea. And yet, so few communities actually thrive, prosper or indeed ever get beyond that initial stage of inviting your mum to like your Facebook page.
Ed Goodman has built a community of over 3000 freelancers. More impressively however - the community is engaged, helpful and until recently - entirely online.
In this talk, Ed shares why he thinks Freelance Heroes has been a grown and been successful, and the steps he has taken to make it such.
For more information on anything from The Marketing Meetup, head to TheMarketingMeetup.com
We're all users of products - that's a fact. However, when it comes to designing our own products: it's often best to call the experts in as we're so often blinded by our own biases.
In this talk, Tom Hackzewski discusses what UX is, some best practices, and provides a compelling argument for why you should be prioritising UX before you even start designing your next website or app.
It's really hard to say no, especially when an idea is exciting or the person pitching it to you is really enthusiastic about it.
But often, especially in a world where marketers have so much thrown at them on a daily basis, it's important to say no - so you can truly give your all to one thing.
In this talk by Daisy Kingham, she takes you through her model for deciding what to say no to - leaving you with a model for prioritisation, as well as grounds for saying no, but in a nice way.
For more from The Marketing Meetup, head to themarketingmeetup.com
Objections are just another way of your customer saying you haven't met their needs... yet.
An awareness of where a customer will commonly object to your marketing means you can safeguard against it - meaning your sales process becomes easier, and ultimately - you sell more stuff.
In this talk, Lee Carnihan explores a bevy of common objections marketers fail to overcome - proposing solutions, and showing you what the final product looks like. A top talk from a top chap.
Slides from the talk are also available here: https://www.dropbox.com/sh/ioa1xi6l8etuk84/AADyz5JXMXIL8cXLIlXn5Raua?dl=0
The words any marketer is likely to have heard or uttered at some point in their career is 'this channel doesn't work for us'.
Often, these words simply mean we tried something without a specific goal in mind or with the expectation of all the monies rolling in immediately.
In this back to basics talk, Joe reviews the model that has saved him a lot of anxiety and had a huge impact on how he discusses marketing with colleagues and senior management alike.
You don't list all your awards and service to every customer who walks through your shop door, so why would you do it on your website?
In this common sense talk, Jon Falgate - Head of Organic Search at Further, discusses what you should be thinking about when you are writing your website copy, and how to structure this in such a way that you customer feels like they are getting the right answer from you. You know... like an actual conversation.
Affiliate marketing comes in many forms you're probably aware of - cash back websites, influencer marketing and content links to only name a few. Despite how important and broad affiliate marketing is - it so often doesn't get the attention it deserves.
In this foundational talk, Rachel lays out exactly what affiliate marketing is, how it can work, and how you can get started. Essential listening for any marketer not already taking advantage of affiliate channels.
SEO is an ever changing beast, presenting an always present challenge for marketers trying to get ahead of the game.
In this highly entertaining talk, Jeremy explores how SEO has changed over the years, using this as the basis to explore pillar pages - a way of organising your content in a way that gets your 'great content' seen above the noise.
You know what is annoying about more or less every social media expert ever? You ask them to prove their results and they fall back on 'reach' as a metric, as if it means anything.
In this talk, Eleanor gives advice on not only what you should be measuring, but also gives general advice on how to better treat your social media channels for your business.
For more information on the free events The Marketing Meetup produce, head over to http://themarketingmeetup.com
In this inspiring talk, Chris Spalton gives you the shot in the arm you need to get out there and just f*cking do it. Tying into his experience of becoming a comic artist, sketch-noter, UX person and so much more, you'll leave this talk either wanting to curl up in a ball and rock steadily, or get out there and really make a difference to your own life.
For more information about the free events The Marketing Meetup run, head to http://themarketingmeetup.com