The Marketing Meetup Podcast
By The Marketing Meetup
The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired.
Semiotics: What It Is & Why it Matters for Marketers - Chris Arning, Creative Semiotics
In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.
October 5, 2021
Hum, Sing, Shout: How to Design a Scalable, Sustainable and Always On Content Marketing Strategy - Purna Virji, Senior Content Solutions Consultant at Linkedin
The pressure is real for brands to constantly be churning out fresh content and be “always on.” Research shows time and again that the brands that do always-on marketing well are often considered more recognizable and relevant. But it's not easy to implement. In addition to always running campaigns, marketers need to ensure the content they promote is relevant throughout their prospect's buying journey. How does one be always on without having to always be working? In this session, LinkedIn’s Senior Content Solutions Consultant Purna Virji shares how marketers can re-think their content planning approach and share frameworks and best-in-class examples for designing a scalable and sustainable always on content strategy.
September 28, 2021
From Marketing Manager to Magazine Editor: How I launched my own successful magazine - Sophie Cross, Editor of Freelancer Magazine
At the end of 2020, Sophie Cross had an idea. A good old fashioned magazine in a time where the prevailing wisdom is to go digital. In a few short months, Sophie conceptualised the magazine, targeted an audience, smashed her £12,000 target on Kickstarter, created and edited the magazine and had it land on doorsteps around the world. How did she do it? This is the story.
September 21, 2021
Why your website visitors are not converting - Mary Owusu, CEO of Gurubound
Many marketers spend tons of money improving their SEO, creating blog content, investing in digital advertising, and doing all sorts of things to drive loads of traffic to their sites. But those efforts can fall short for one simple reason: Your website sucks. We’ve all become comfortable with 2-to-5% website conversion rates, but in reality, that means that 95% of our prospects are slipping through our fingers. CRO is a blend of UX, analytics and psychological triggers you can implement to get people to convert. In this talk, Mary shares the about low-hanging fruit CRO tactics that can drive up conversion rates quickly and effectively.
September 14, 2021
From Nike to the Olympic Games: Q&A with the Head of Marketing for The Olympic Games, Matt McKie
Matt McKie is the Global Head of Marketing for The Olympic Games, which is in itself... a bit crazy. In this Q&A, we're going to ask him what he's learned about marketing in a career that has taken him through some of the world's best-known brands (not even hyperbole).
September 10, 2021
Imposter Syndrome: Stop Faking It. - Sahana Sekaran, Contentsquare
In this talk, Sahana gave a big middle finger to the advice "Fake it until you make it". As a fellow sufferer of Imposter Syndrome, Sahana knows all too well the voice in your head screaming "Oh s***, what am I doing here? This is a massive mistake." So shared a tried and tested toolkit of habits ánd exercises to overcome the dreaded Imposter Syndrome throughout your career (with a few tips for managers thrown in for good measure).
July 30, 2021
Get the clarity you need to stand the **** out - Louis Grenier - Founder of Everyone Hates Marketers
It's frustrating not being able to break away from the clutter, to be noticed, to stand out from a sea of competitors. Everyone is telling you that differentiation is critical, yet no one talks about the HOW. In this session, 7 submitters were selected for LIVE laser coaching around radical differentiation.
July 20, 2021
Building a Business Case for Disruption - Carrie Rose & Stephen Kenwright, Rise at Seven
How do you get businesses to buy into big, crazy, chaotic ideas? Carrie and Steven have worked with companies to put dildos in Easter eggs and put Bernie Sanders on IKEA chairs. In this talk, they speak through how they get businesses to take the risks they need to, to really disrupt the market.
July 13, 2021
Our writing, strategies and approach to success on Linkedin - Dave Harland, The Word Man, Jo Watson, Copywriter & Eddie Shleyner, Very Good Copy
Eddie Shleyner, Jo Watson & Dave Harland are three of the world's best-known copywriters who also happen to be smashing it on Linkedin. In this friendly chat, they'll share how they do it, and answer your questions 🙂
July 7, 2021
The tyranny of logic with Rory Sutherland, Vice-Chairman of Ogilvy
Sometimes the things that don't 'make sense' are the things that also send your company into the stratosphere. In this talk, Rory addresses the tyranny of logic and why sometimes, we just need to be a bit more magical.
June 29, 2021
Stop listening to what your clients, managers and teams are saying - Oscar Trimboli, Global Listening Leader
Confusion, conflict and chaos in the workplace are all a function of your inability to listen effectively. Communication is 50% speaking and 50% listening, yet only 2% of people know how to listen. - Learn why Listening to the speaker is the wrong place to start communication - Understand the Four most common barriers to your listening - Explore the neuroscience of speaking, listening and thinking and its impact on communication.
June 16, 2021
How to build great customer personas - Adele Revella, Founder of Buyer Persona Institute
Creating customer personas is one of the foundational skills of marketers across the world. But through commonality also comes confusion and poor implementation. Adele has dedicated her attention to ridding the world of terrible personas. In this session, she shows you how.
June 1, 2021
How to tell stories with impact - Jeremy Waite, IBM
Storytelling is one of the best ways for marketers to get their message across. Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own. This fundamental marketing skill is one that can be taught, and in this session, Jeremy will help you learn.
May 25, 2021
How to PPC like a pro - Anu Adegbola, Clix Marketing
PPC is one of the bedrock channels of any acquisition based campaign. It is, however, fraught with complexities and has the potential to be a cash drain. In this talk, Anu talks you through how to PPC like a pro.
May 20, 2021
How to find purpose for you and your brand - Laura McLachlan, Director of Marketing and Fundraising at Worldwide Cancer Research
Purpose: often spoken about – rarely understood or met. Laura has been doing the hard work of late, establishing what her purpose is, and the brand of her company. In this session, she’ll share hers, and how you can find your own.
May 11, 2021
How to acquire your first 100 customers - Asia Orangio, Founder of DemandMaven
Do you ever wonder how some startups seem to figure out customer acquisition so easily? It seems like one second, you've never heard of them and the next second, they're everywhere you turn. Asia Matos, CEO and Founder of DemandMaven, walks you through the exact go-to-market process for winning your first 100 customers and discovering your absolute best marketing strategies and channels in the early days.
April 27, 2021
What does relationship marketing really mean, and how can it impact your business? - Emma Honeybone, Head of Relationship Marketing at Engine Group
Marketers… all we do is communicate with other people. But, there is really skill and nuance found in how we interact on a one to one basis: how we build relationships. In this session, we investigate what relationship marketing is, and, how to use it to grow your business.
April 22, 2021
We’re building a household name. This is how. - Liron Smadja, Senior Director of Global Brand Marketing and International Expansion, Fiverr
Fiverr are building a brand that is becoming ubiquitous in the world. But, the company remains young. In this talk, Liron who was employee number 13, discusses the journey and what you can take it from it.
April 13, 2021
How Ahrefs grew their website traffic (and how you can too) - Tim Soulo, CMO at Ahrefs
Tim Soulo is the CMO of Ahrefs. In this session, we asked him about the journey of growing Ahrefs to a site that measures its website traffic in the millions – and how you can build traffic to your website too. How do you build traffic to your website – key takeaways: Is SEO for your business? SEO isn’t for everyone. It’s worth asking the question of whether there is enough search traffic volume to even support your SEO efforts. If there isn’t – it might be worth considering prioritising other channels. On SEO hacks One of the first themes was to “stop looking for magic bullets. That doesn’t exist. SEO happens because you do the work”. Simply put – great things take time, original thoughts, and having the fundamentals right before building great work off the back of this. This was a great point of encouragement to simply slow down. Much of Tim’s success can be pointed to a cumulation of efforts over a long time, rather than quick hacks. Is your content marketing tied back to the business? Ahrefs have a three-level scoring system for blog posts, and whether the content they are producing is aligned to their business. Every post Ahrefs produce will be aligned against these levels. Ultimately, as marketers, the goal isn’t just to drive traffic, but traffic that converts. Having these levels also enables you to gain greater focus on what you are producing, as you are no longer just producing random bits of content for the sake of traffic, but you’re doing so with purpose. Level 3 – The problem you’re writing about is a perfect fit for the product/service you offer. You can tie what you do into the blog post perfectly, and use the content to both establish credibility, but also likely, sell. Level 2 – The product/service you offer is a partial solution for the problem you’re writing about, but not *critical*, as in level three. At this level, you can still speak about your product/service, but it is less well linked into what you are doing. Level 1 – At this level, what you’re writing about has a loose tie in to what you sell/offer, but it’s not a close fit. At this level, it would be hard to convert traffic off the back of someone landing on your page – even if it’s good for your traffic stats. How do you find time for content creation? Creation of content can be seen through two lenses. The first is time ‘spent’ and the second is time ‘invested’. Tim gave the example of a blog post he wrote a number of years ago that required him to get in touch with 500 different people to ask them to share their Google Analytics data, so he could investigate the ROI of guest posting. Years on, this post has still not been superseded at the top of Google for its ranking terms because no one else has put in the same amount of work to create something as valuable. Time invested in content where the author behaves more like a journalist than a copywriter yields results. How do you convince cynical members of your company of the value of investing in SEO? Simply, then the competition is capturing free results that you are not. How do you measure the value of SEO? Measurement of the impact of SEO and Content Marketing is not as simple as it seems. Tim points to at least 10 different ways content affect his business, but it would be difficult to attribute success to them. At Ahrefs, they don’t actually measure these things as a result!
April 7, 2021
How to write engaging stories for social media - Dave Harland, Copywriter
Great copy can be the difference between making a sale, or not converting at all. Compelling someone to act, or losing them forever. Dave Harland has dedicated his professional life to writing great copy: and he does it so well! In this talk, Dave shares his tips and tricks for writing great copy for social media.
March 30, 2021
How to win loyalty through two way customer relationships. Put the data down! - Marisa Thomas, Head of Marketing at EVERPRESS
How can you build customer loyalty? When you treat your customers the same way you treat your closest friends, you unlock this caring two-way relationship that rewards you with trust, love and loyalty. Marisa found this out for herself when she gave our customers the chance to opt-out of emails about sensitive occasions (like Mother’s Day) in 2019. The response from our customers was unexpectedly huge. In this webinar, Marisa discusses how when you put the data down, you can start to win loyalty through two way customer relationships.
March 23, 2021
Don't be Brave. Be Right. Giles Edwards & Ryan Wallman - Delusions of Brandeur
In the final stages of hypothermia, people often engage in “paradoxical undressing”. As they lose rationality, they feel irrationally hot. They strip off their clothes and hasten their own death. Marketing is not a matter of life or death. Far (so very far) from it. Yet how we present ideas, how we glorify risk, and dare to talk of being brave is equally as absurd. And ultimately self-defeating. In this session Giles and Ryan will share: • How best to present risk vs reward • How to better communicate the value of creativity • And share why being “brave” can be a fool’s errand
March 21, 2021
Lessons learned from creating a industry leading podcast - Eve Young & Theo Watt, Social Chain
Podcast listenership has been growing every year for the past few years, and shows no signs of letting up. Theo Watt and Eve Young co-host the chart-topping Social Minds podcast - now 119 episodes deep. In this webinar, we explore how to create a world class podcast in terms of production, and the tips and tricks along the way.
March 9, 2021
What does it take to build a successful career in marketing? Martin George - Waitrose
Martin George is the Customer Director of Waitrose: in effect heading up the famous supermarket's marketing operations. And while this role is impressive in itself, it comes after a storied career that has seen Martin in roles as varied as BA to the Post Office. In this webinar, we hear what a career in our industry has taught him about careers in marketing, the models that have been useful throughout, and getting buy in from the rest of the business on marketing activity.
March 2, 2021
How to build amazing email campaigns (and other business thoughts) - David Hieatt, Co-Founder of Hiut Denim and The Do Lectures
How do you build a business off the back of a simple newsletter? David Hieatt is the Founder of Hiut Denim & The Do Lectures. He’s famed for his creativity, and his storytelling. So much so, he’s appeared in a recent Apple ad campaign. One thing David holds dear is the importance of email marketing to him. In this session, we unpack how David has built his success off the back of his email list.
February 24, 2021
How to hack the social media algorithms using psychology - Katy Leeson, MD of Social Chain
How do you hack the social media algorithm to stand out? We are living in an age of content overload, fighting for attention against life (and a very different life than we were used to) not just our competitors. Couple that with Social Networks prioritising people over businesses, it makes it hard for brands to be seen by their audiences. In this talk, Katy shares the latest in Social Media Psychology that will help you to really hack the algorithm.
February 17, 2021
How to fix the marketing and sales funnel - Bryony Thomas, Watertight Marketing
Is your marketing/sales bucket broken? There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down. In this session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.
February 2, 2021
How to get press coverage and build links - Carrie Rose, Rise at Seven
How do you get press and build links? Well, we know someone very, very good at that. Enter Carrie Rose of Rise at Seven. Carrie Rose runs an agency that specialises in just this through creative, amazing ways. In this talk, she’ll unpack her process.
January 26, 2021
How mental health affected the growth of my business - James Routledge, Sanctus
James Routledge is a man on a mission. That mission is to put the world’s first mental health gym’s on the high street and inspire people to work on their mental health proactively, like we do with physical health.
January 21, 2021
How to build a community people care about from scratch - Joe Glover, The Marketing Meetup
Community is a buzzword for marketers, and it will undoubtedly get stronger in 2021. So, with this in mind, how do you build one that has meaning?
December 16, 2020
What’s the ******* point? – Sherilyn Shackell, The Marketing Academy
How do you find meaning in your life? What’s the point in all of this? Sherilyn Shackell, of The Marketing Academy, is one of the most impressive people we know. A former recruiter who was living her life for reasons that didn’t line up with her values, a serious illness turned things around. Today, she heads up The Marketing Academy in UK, Australia and USA providing prestigious development programs; The Scholarship for emerging leaders within Marketing, media and advertising and The Fellowship for CMOs In this talk, Sherilyn shares her ways to find meaning in your life – especially relevant after a tough year in 2020.
December 8, 2020
Video Content 102: The 5 W’s (and 2 H’s) on implementing video content in to your marketing mix – Gary Gumbleton, Founder of Capital Content
What is the best way to work with a professional video agency, and how do you implement professional video into your marketing mix? We all know the best way to sell a product is to build trust with the purchaser right? The best way to build trust is face to face. With the increasing limitations we are dealt with on a daily basis (leaving us in tiers…) we can’t meet everyone face to face so the next best thing is video. If Gary’s previous talk (Content 101) was about how to create your own content with a smartphone, Content 102 is the professional stage of adding video content to your marketing mix.
December 3, 2020
How I grew my newsletter to 38,000 people in a year (and how you can do it too) - Harry Dry, Founder of Marketing Examples
May 2019. Harry wrote his first marketing article. A year and a half later his email list hit 38k. No ads. No connections. No existing audience. The newsletter grew because Harry learnt how to push my content round the internet. In this talk he explains the process.
November 18, 2020
How to build an amazing personal brand - Ash Jones & Claudia Cardinali, Great Influence
A strong personal brand is something people say you need all the time, but rarely tell you how. That’s where Ash and Claudia come in. Ash was one of the first employees of Social Chain, and was a significant part of the establishment of the personal brand of Steven Bartlett, but also many of the world’s best known CEOs. In this session – he’ll speak through how you can do it too.
November 10, 2020
How to be a great leader: Penny Ferguson and Catherine Newman, The Living Leader and Manchester United
We interview Penny Ferguson and Catherine Newman – two people who have dedicated their lives to great leadership, whether that is in theory or practice. Leadership has never been more important. But what a leader is or does isn’t immediately obvious. Fortunately we have two people who know what to do, and how to do it. In this session, we interview them to find out.
November 3, 2020
How to gain a competitive edge in time of fear and uncertainty - Rand Fishkin
Rand Fishkin, CEO & Co-Founder of SparkToro, has led companies through tough times before. And while this crisis is unique in some ways, there are lessons to be taken from experience in how to respond as marketers, and business owners to Coronavirus (COVID-19). In this comprehensive webinar, Rand addressed some of the challenges facing businesses and marketers alike during this period of change, as well as what marketers can do about it.
October 16, 2020
20 new advancements to implement into your social media strategy - Kirstie Smith, Social Circle
Social media is changing all the time, right? In this session, Kirstie shares 20 recent changes in the social media space that will change your social implementation straight away.
October 13, 2020
How to optimise landing pages - Hannah Thorpe, Found
Landing pages. The gateway to your site. The potential difference between someone converting, and the same person never being seen again. And yet, they're so tricky to get right. In this session, Hannah takes you through the things you need to know about building badass landing pages, with a live audit too!
October 6, 2020
How to stand the **** out - Louis Grenier, Everyone Hates Marketers
Everyone explains that standing out is critical. They get your creative circuits firing. Your future depends on it. Nothing matters more. But how do you *actually* do it is another story. Yes, there are some books around positioning for brands with big ad budgets or for B2B software companies, but what about the rest? How do you actually do it if the product or service you’re selling isn’t remarkable in itself? How do you actually do it if you want to start small and make just one of your blog posts stand out?
September 30, 2020
Positioning jujitsu – How to win against powerful competitors with April Dunford, Author of Obviously Awesome
Our products compete in markets that are frightfully crowded and competitive. Competition comes in different forms including “The Hordes” (me-too copycats that claim to do what you do), “The Giants” (established market leaders who are a “safe” choice) and “The Ghosts” (the invisible but very real option of choosing nothing and sticking to the status quo). In this session, April teaches you how smart positioning can ensure you outrun the Hordes, use the strength of the Giants against them, and bust the Ghosts by leveraging the momentum of trends.
September 24, 2020
We grow communities on social, and in the words of Montell Jordan - 'This is how we do it' - Lee Wilcox and Adam Barrie, Electric House and On The Tools
Lee Wilcox and Adam Barrie have built communities of millions on Facebook with On The Tools. They've repeated the trick again on Twitter, Tik Tok and Instagram. In this time, they've learned a few things about the commonalities across social media platforms, and how to grow an audience on each. He's also, of course, learned a lot about the things that separate them too. In this webinar, we'll explore both - leaving you with a greater sense of what you need to understand in order to grow a significant and dedicated social media presence.
September 8, 2020
10 habits for a healthier brain, and how to remember them - Jordan Harry, CEO of StudyFast & Honcho at School of Marketing
Responsible for controlling various thought patterns, physical movements, and decision abilities, the brain is one of the most important organs in the human body. It is essential to realise brain health is just as important as physical health. For this reason, we have Jordan Harry, a memory and speed reading coach as well as a public speaking mentor, tell us more about various myths related to brain health and ten life-changing habits by which one can improve brain health.
September 2, 2020
How social media has changed, and how to adapt - Hannah Anderson, Social Chain
One of the phrases that passes the lips of marketers across the land regularly is ‘marketing moves so fast’. This is perhaps no more true than in Social Media, which, as a category has many different pillars, each of which have constantly shifting nuances and features among them. By the end of this session, I hope you’ll leave with a better sense on some of the biggest changes that you need to know about, and some tips on how to adapt.
August 26, 2020
How to use analytics to discover hidden SEO opportunities to boost your site’s traffic - Mary Owusu
Making the most of SEO is something we can all relate to trying to achieve. The channel is inexpensive, and it’s effective. But, it's an art that feels shrouded in mystery. Lucky, we have Mary Owusu of Gurubound to help lift some of the mystery. Using her MAGNET method, Mary walked us through some of the key steps she uses to discover hidden SEO opportunities to boost the traffic of her clients.
August 19, 2020
What could you learn as a marketer during COVID, working for a hospital? - Sarah Roberts, Head of Digital Communications, CUH NHS Trust
COVID has changed everything. But what is it like when you're a marketer, and expected to communicate with patients and staff alike the changes that are going on clearly, while everything is changing around you? It's a huge, daunting task, and one that Sarah Roberts and her team at CUH NHS Trust tackled head on. In this talk, Sarah shares her her learnings from her time as the Head of Digital Communications at CUH, specifically focusing on: How did the Trust communicate with humanity? How did they build a community spirit when everything is going crazy? How do they just deal with the day to day impact - to just stop, think, and breathe from a personal wellbeing perspective? How did they give hope and purpose through their messaging and actions?
August 11, 2020
How to not fall into a performance marketing rut - Kris Tait, MD of Croud
With the likes of Google and Facebook making it easier than ever for marketers to automate campaigns and carry out testing at scale, it can be all too easy to turn on campaigns and let them run, without truly considering the broader context of your advertising activity. In today's fast-moving environment - in which politics, social movements, and algorithm updates can shift things overnight, having a well-thought-out strategy, supported by smart tactics, is essential. In this session, Croud US Managing Director Kris Tait will explore the difference between marketing strategies and tactics - and the measurement models and frameworks you can use to set yourself up for success. He'll also take a look at what Google and Facebook have to say on recent developments, and share his own advice for avoiding falling into a performance marketing rut.
August 5, 2020
How to prove the value of marketing - Daniel Gilbert, Founder & CEO of Brainlabs
As marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. We often do a bad job in marketing ourselves and communicating our role in a company. In this webinar, we have one of the world’s most unique thinkers on marketing in our company for an hour. By the end, I hope you would have learned something new, had your perspective shifted, and have a bunch of things you can implement at the end. Daniel approached his talk by structuring as so: Why we need to prove the value of marketing, heading back to the 'Mad Men' roots Daniel's test, learn, challenge, earn approach Why marketers and advertisers are less trusted than policitians Daniel's model for truly understanding what matters to organisations Why we are not the CFO's enemy A model for marketing: strategy, team, insight, testing, measurement Why it's vital to simply understand what a business wants Daniel's insight into growing an agency
July 21, 2020
Getting the right message to the right customer & exploring the opportunity of the disabled market
As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audience is therefore crucial. In this session, we’ll investigate that. Simple as. First we hear from Andy, who gives us a tactical view on how to build your content out. Then, we hear from Martyn on a huge opportunity that so many of us are missing right now.
July 14, 2020
How they teach you to be creative at Google - Max Hopkinson, Bind
Creativity is one of the greatest skills any marketer can have. Max, Co-Founder of Bind, and ex-Googler, shares how they taught him, and his colleagues to be creative in practical steps. Max approached his talk by structuring it the following way: How the brain works best when finding creativity The high level science of the brain and creativity Max’s three R’s for creativity – related worlds, random links, revolution How to practically create an environment where creativity flows How to get buy in from more traditional teams for creative ideas And much more!
June 23, 2020
How to create beloved brands - Graham Robertson, Author of Beloved Brands
The more love you can generate with your most cherished consumers, the more power, growth, and profit you command. It’s as simple as that. But, how do you achieve it? Well, to complement his excellent book, Beloved Brands, Graham Robertson gave us the whistle-stop tour of how to create brands that people don’t just engage with, they love them. This talk isn’t just theory – it’s super practical too. Some of the headlines included: Why brand love matters The difference between a product and a brand The love cycle, and how brands build emotional attachments over time, with associated actions Why you should love your customers back Setting your brand out as the solution to the enemy Figuring out your customers through insights and the tools to do so The consumer benefits ladder – insights, product, functional, emotional The functional & emotional benefit cheat sheet The balance between creativity and strategy Why ‘love it’ is the best bar you can set Why brand love means more profit Graham’s profile: We’re really excited to have the author of Beloved Brands, and founder of the namesake company speaking with us. Graham Robertson. Professionally, Graham has led some of the world’s most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP Marketing. He’s won numerous awards including Marketing Magazine’s “Marketer of the Year”, BusinessWeek’s best new product award and 4 Effie advertising awards. His book, Beloved Brands, is the playbook for how to build a brand that consumers will love. Might I say with it sat on my desk with tea stains very happily on it, that it’s one of the most practical marketing/business books I have ever read. On a personal level, we first came into contact with Graham at the beginning of lockdown when we announced our webinar schedule. We asked the community who else they’d like to see and Graham’s name was mentioned a couple of times. Some days later we were on a call and we immediately saw why people were so keen to have him involved. Not only is Graham’s philosophy very much in line with everything we’re trying to do with The Marketing Meetup (he speaks about love for goodness sake!), but having had the chance to work through his book, Beloved Brands, he also outlines very practical steps on how you can go about creating a brand that matters, truly. Graham himself posted possibly the best explanation why this session is relevant. We would try and add to it, but he said it best, so here it is: The reason behind creating beloved brands is simple; you make more money. If consumers love your brand, they think less and feel more. They cheer on your every move; defend you at parties, buy the mugs….pay higher prices. Retailers cave to your every demand. Suppliers cut their costs to be part of your roster. Competitors can’t replicate the emotional bond. You can enter new markets, and your consumers will follow. Higher usage frequency as your brand becomes linked to their favorite part of their day or week or year. You don’t need to promote on price. People want to work for your company, and they know everything about your brand on day 1. You get free media, easier search, free influencers talk. The more love you can generate with your most cherished consumers, the more power, growth, and profit you command.
June 17, 2020
Q&A with Russell Parsons, Editor-in-Chief of Marketing Week
Russell Parsons sits on top of one of the marketing industry's most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horses mouth. We also snuck in a few tactical questions on what really works on the PR front if you're looking to be featured in Marketing Week. Some of the headlines included: - Knowing your audience and what they are interested in - Write about content that matters. What will make a difference in the audience’s professional lives? - Measuring success on impact and influence vs vanity metrics - Sometimes it is essential to say the things that others don’t want to - be bold - Understand the context that you’re writing in - Learn your craft and get as much experience as possible.
June 10, 2020
Marketing jobs in the COVID environment - Dominic Phipps & Rob Markwell
These past 10 weeks or so have hit us all like a cannonball, and while there have been many who suffer as a result, in the business context, the jobs market has been one of those to be hit hardest. Government figures yesterday estimated a quarter of the workforce is now on furlough, but there is also a vast amount who are now unemployed, or were looking before and now left reeling. In this session, Dominic and Rob cover: The current context of the jobs environment The employee market as it stands today The likely impact of the recession on jobs in the immediate future What you should be looking for in a role Do recruiters automate CV reviewing? The employer market - what has happened with COVID Whether you can trust the job boards How to stand out when going through the paper sift And much more!
June 4, 2020
Negotiation and Persuasion for Marketers - John Moss & Chris Smith
For everyone persuasion forms a huge part of what we all do. We tend to think that this is territory just for salespeople. There is a great deal we can all learn about how to move others to our point of view. In this session, we will focus on the techniques we can apply to get people there. There is a whole range of myths about how persuasion works and many are just that, myths that don't work.
June 3, 2020
Getting the most from Linkedin, John Espirian
Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness. In this session, John covers: How to generate content for Linkedin The metrics you need to be looking at to measure success How to adopt a follow first strategy, as opposed to a connect first strategy What the deal is with 'trending' on Linkedin How long you should expect to be posting on Linkedin before seeing results Why you shouldn't be looking to automate on Linkedin The golden ratio between posting and commenting on the platform How to use Hashtags Asking for recommendations Linkedin's Social Selling Index The best strategies when it comes to growing your company page How to get in difficult to reach people The need for quality! And much more!
May 27, 2020
Events during COVID and beyond - Emma Honeybone, Head of Relationship Marketing, Engine Group
Today we have the absolute pleasure of welcoming Emma Honeybone to speak with us. Emma is the Head of Relationship Marketing at Engine Group - a global agency which, if Linkedin is to be believed, is comprised of 1,400 incredible people working with the likes of Coca Cola, Under Armour, Sky, Domino’s, the RAF, Unilever, and many more. Emma herself has been on an incredible journey through marketing over the past number of years. Starting at BT, she’s held a vast array of marketing roles in a whole range of companies. Today she’s responsible for ‘all the fun stuff at Engine’ - specifically, engagement with clients throughout the whole Engine group, which would no doubt have been interesting in the past 9 weeks. The reason this session is relevant today is we’ve seen a monumental shift in the world in the past couple of months. The gut feeling would be that this changes everything. Both Emma and us share an opinion that in fact, much has stayed the same when it comes to putting on a great event. This session will discuss and look at both, before answering your questions. Want to thank the sponsors, all of whom have been unbelievable. They’ve really kept this show on the road, and while I’ve been so blessed to have received so many messages from the community, these folks all deserve a huge amount of credit. I won’t go into depth here because of the email I will send after, but I want to thank Pitch, ContentCal, Fiverr, Redgate, Cambridge Marketing College, Leadoo, Brand, Further, Third Light, Bravo and Human. One ask: thank the people who help us.
May 19, 2020
Marketing during the coronavirus + AMA with Mark Ritson
The coronavirus crisis will test us all as marketers. Mark Ritson doesn’t pretend to have the answers, but he has earned the right to have an opinion worth listening to after a storied career that has left him as one of the world’s best known marketers. In this session, Mark covers: Where the current messaging on Coronavirus has gone wrong, as we look to ease lockdown restrictions, and the approach he would take to make it better: “Martin Luther King had a dream, he didn’t have a bunch of different *expletive* scenarios” The brands doing a good job throughout the Covid crisis right now How history has taught us now is not the time to start investing in marketing How to convince the board that marketing is worth the investment How we’re all likely to bounce back into the same behaviours as what we did before Covid Planning for a longer term recession as a result of coronavirus, rather than just the short term implications of the past twelve weeks What books and courses people should be looking at, as well as Linkedin recommendations How folks should be adapting in the case of redundancy or being furloughed Whether marketing is now being exposed for it’s short-termist approach The things most companies overlook in their marketing
May 12, 2020
Why finance isn't the enemy, and strategies for approaching Covid - Deepa Shah, Founder of Lab-Eight
Too often, the finance team is presented as the enemy - the unreasonable person delivering the 'computer says no' answer to marketers. In this webinar with Deepa Shah, we debunked some of the myths surrounding the relationship between finance and marketing, and much more. Specifically, our questioning focused on: How marketers can approach working with their finance team, and vice versa How can we make budgets more accurate which look into the future? Methodologies for budgeting and the degree of tolerance do you tend to build into it? Advice for folks who are cash poor right now, but with strong orders on the books in six months time? The fundamentals of finance Deepa wishes everyone would grasp? Where marketers should be looking first to upskill? The most important factors that guides your decision making when it comes to marketing spend? In other words, what is the key to your buy-in? Should SME’s take up the government bounce back loan? Pros and Cons?
May 7, 2020
How are brands reacting to covid-19 with their influencer campaigns? – Lisa Targett, TRIBE
COVID-19 has turned the world upside down in every way, including how we market ourselves. But how have brands reacted to COVID-19 with their influencer campaigns, and who is being successful? In this brilliant session, Lisa shares her thoughts, with evidence, on the following topics: – How can brands continue connecting with their consumers? – How can brands continue making assets, even without access to studios and proper equipment? – And how can brands make the most of their budgets, despite them being slashed right now?
April 29, 2020
Branding in the Covid-19 environment and beyond - Q&A with Margaret Molloy, Global CMO of Siegel+Gale
Margaret Molloy, Global CMO of Siegel+Gale, is one of the world’s foremost marketers when it comes to branding. The 2020 Coronavirus (COVID-19) pandemic has brought into focus some of the key tenets of great brand strategy and implementation. In this comprehensive Q&A, Margaret addresses some of the challenges facing brands and marketers alike during this period of change, as well as what they can do about it.
April 24, 2020
A comprehensive Marketing Q&A with the CMO of Privy, Dave Gerhardt
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best-known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time. Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too. There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
April 22, 2020
Where has it all gone wrong? - Rory Sutherland
Rory Sutherland, Vice-Chairman at Ogilvy UK, is famous for his unique perspectives, witty anecdotes, and being an all round legend. The 2020 Coronavirus (COVID-19) pandemic has brought into focus an opportunity for businesses and marketers across the world to reevaluate their activity, reflecting on where we’ve gone wrong so far, and where we can do better in the future. In this comprehensive webinar, Rory addresses some of the failings COVID has brought to light and also the opportunities during this period of change. Some key points covered were: – How the virus has forced us to reevaluate team communications, how introverts and extroverts interact, and how Zoom in particular has been a great asset for businesses acting in the current environment. – How the current model of being paid by the hour makes no sense in the current agency environment as the value we add is not proportionate to the time it takes – Kano theory – A model for explaining how moments of magic have the ability to delight the customer. Not only this, but how these moments of magic, often the first things to be cut from a budget, can be key drivers of commercial success. – And just so so so so much more.
April 16, 2020
BAU (Business As Usual) is dead - Mike Blake-Crawford, Strategy Director at Social Chain
BAU is drowning us in a sea of indifference. We’re becoming part of the wallpaper. People walk past us every day, but they never stop to notice us. Things need to change. In this podcast, Mike Blake-Crawford, Strategy Director of Social Chain discusses how business as usual, is dead. He also explains how killer creative, along with a purposeful content strategy can make your brand stand out from the crowd.
March 30, 2020
Understanding Attribution - Kris Tait, MD of Croud
One thing that’s become apparent to us marketers over recent years, is data is king. Data has taught us so much about the human psyche, we’re now able to manipulate it in ways we could previously, have never even dreamed of. But do you know what the crazy part is? We haven’t even begun to scratch the surface. That’s right. What we think we know, we don’t. In this podcast, Kris Tait, Managing Director of Croud, explains why marketing attribution needs to start over. And, to do it successfully we REALLY need to understand our customers.
March 23, 2020
Pitch like a pro - Jon Torrens
A sales pitch. Everyone’s favourite pastime. You get to waste a good chunk of your day listening to someone tell you why their product/service is so amazing, and why you should give them all of your money for it. Yet, it’s obvious they’ve done absolutely zero research on you, they’re not asking how their product can better your life, they just see you as the money. It’s a waste of everyone’s time. Unfortunately, it seems to be the going rate nowadays. It’s about time we change things up. Jon Torrens is a former stand up comic, and current-day communications coach. In this talk, Jon tells us everything you do in a sales pitch needs to be geared towards gaining your audience’s trust. People go off their gut, if something isn’t right then they won’t buy-in, even if you do have the most amazing product the world has ever seen.
March 16, 2020
Event marketing - 10% Glamour, 90% Process - Emma Honeybone
Anyone can host an event, it’s easy. Decide a date, a venue, send out some invites and provide some refreshments (we hear pizza and beer work well) on the day, jobs a good un. Well actually, it’s far from it. In this podcast, Emma Honeybone, head of relationship marketing for Engine Group, gives us her take on events and the process she puts into them.
March 9, 2020
Mastering a content strategy and the 10 best tools to help you do it - Andy Lambert
The reality of many marketer’s jobs is having to come up with multiple pieces of brand new content, from scratch... everyday. On top of that it has to be relevant, engaging and win the internet… It’s no wonder we’ve never got enough time or feel like we’ve run out of ideas. So, how do you fill the gaps in your feed with stuff that matters? Well, Andy Lambert, Director of ContentCal tells us exactly how in our latest podcast. He also arms us with a content management plan, as well as a list of tools to help us execute it efficiently.
March 2, 2020
The Power of Live Experiences - Kristina Heney, Former CMO of Cirque du Soleil
Kristina Heney has spent her career harnessing the power of live experiences. Whether it's at the NBA, Madison Square Garden, or most recently at the Chief Experience and Marketing Officer of Cirque du Soleil, she know that live experiences have the power to bond and awe. But, how do you get your fans to not just turn up, but also be a huge part of your marketing efforts? Well... let her tell you.
February 18, 2020
Visual storytelling - Jodanna Bird, Gymshark
Jodanna is not only entrepreneurial but incredibly skilled visual artist, photographer and writer.
February 11, 2020
Wordnerds, AI Washing: Paying for AI but Buying Advanced Analytics - Jo Ramsay
Join Jo as she wades through the disingenuous claims of AI applications and looks at: - How AI is being falsely marketed - Who's really using AI - Using AI to find out what customers really think and feel
February 4, 2020
So you wanna be your own boss, eh? - Penni Pickering
So, you want to be your own boss? Lessons from two years on a rollercoaster ride. I was a marketing manager at a tech firm. My salary was creeping up, the mortgage was going down, our annual holidays were getting more epic. Then I quit, with no real plan other than “let’s start our own business”. Fast forward two years and I’ve had months I couldn’t pay myself. I ran our business while travelling across Asia. I’ve scrambled to figure out how on earth you run PAYE, what GDPR means for a small business, and how to get clients when all you can hear is crickets. One hell of a rollercoaster ride later, I’ll be sharing what I’ve learned for anyone who thinks “Screw this. I’m going to do it for myself!” and I’ll be revealing how we plan to go from feast and famine months to something a little more stable.
January 28, 2020
Unlocking AI’s potential: How to see past the buzzwords and boost your bottom line - Jess Evans
Jess Evans, Head of Partnerships at Phrasee explains: - The difference between AI and machine learning - Why it matters to use AI-powered solutions - How AI is transforming the way brands speak to their customers online
January 21, 2020
LinkedIn Lead Gen is like throwing **** at a wall - Chris Williams
Ever feel like people spouting about lead generation on linkedin are just talking a load of rubbish? Chris Williams does. As someone who is FLYING on linkedin himself, and most importantly: driving business from it, Chris shares his views on what you can be doing to drive more business from this increasingly popular platform.
January 14, 2020
Product Marketing: What does it mean to a 400 person software company? - Ben Rees
Ben Rees is the CMO of Redgate Software, a 400 person company. In this talk, he provides a view on what Product Marketing is to him, to Redgate, and how that could be different to the rest of the world.
January 7, 2020
Building a WhatsApp community for business - China Drewitt
China is deep into building an engaged audience and will be talking about how doing so is part of a strategy to drive revenue to her core business.
January 3, 2020
Growing a SaaS company from 0 to 30,000 customers - Andy Lambert, ContentCal
Something a little different for you. In this podcast/webinar, we interview Andy Lambert from ContentCal, all about his entrepreneurial journey in growing ContentCal from a SaaS offering with 0 customers, to today having 30,000. Andy is also the world's nicest man.
December 13, 2019
From Dragons Den to Exit - Jonny Plein
Jonny Plein took Pouch onto Dragon's Den. This is the story of how he took his company from founding to exit with a big marketing break along the way.
December 3, 2019
The battle for marketing's soul - Russell Parsons, Editor of Marketing Week
Russell Parsons is the Editor of the industry leading publication, Marketing Week. The first to admit he is not a marketer himself, Russell holds a unique place as a voice for the industry. He is able to look from the outside, hear the ongoing conversations of the day and then digest them. In this talk, he shares his views of where the marketing industry is today, and what you can do about it.
November 26, 2019
The myth of the full stack marketer - Zoe Cuthbertson
Full-stack marketers - we all like to pretend to be one, right? The truth is, there isn't really such a thing. In this talk, Zoe shares how you should be building your capabilities out in a T-shape, and the makeup of her perfect marketing team.
November 26, 2019
Personal branding: lessons learned from building the personal brands of marketing's biggest names - Ash Jones
Ash Jones has had a hand in building some of marketing's biggest names including Steven Bartlett. He's done this through owning the narrative through building personal brands. In this extended talk, Ash shares his strategy and tips for building personal brands that matter.
November 25, 2019
Why the era of the madmen (and women) has returned - Dan Kelsall
Marketers - we love data. We love doing things by the numbers. And while we like to say the era of mad men and women is over, should it be? Dan Kelsall makes the case.
November 18, 2019
How to be a better writer - Lucy Mowatt
Everyone regardless of what they do for a living has to write at some point. In this talk, Lucy will give some key pointers about how to write well and convey meaning, with examples.
November 18, 2019
Betting on Purpose - Ritchie Mehta
Ritchie Mehta is a big thinker, a dreamer, and an industry shaker-upper. In this talk, Ritchie will share the journey he is taking with the School of Marketing and Learn et al to revolutionise how we educate humans about the marketing sector. Expect to walk away from this talk inspired to help the next generation, and prepared to start your own revolution.
October 22, 2019
Growth through PPC - Kat Sale
Katherine Sale is Partner Director at Serpico, a global marketing, consulting and technology platform, designed for in-house digital teams. As a certified Google Marketing Platform partner, Serpico provides the expertise and skills needed to get the most out of the full Google Marketing Platform stack - from search and display to creative and analytics. This, combined with our suite of proprietary tech and tools, and access to a global, on-demand network of digital marketing resource and expertise, enables in-house digital marketing teams to run campaigns across 175 markets and 86 languages. Serpico is a subsidiary of global digital agency Croud.
October 21, 2019
Co-Founder of Social Chain Hannah Anderson - Don't build a brand, build a personality
Director of Social & Creative at Media Chain and #Vogue25 Most influential Women 2018. Hannah is clearly well-positioned to be delivering her talk: “Don’t build a brand, build a personality ”. This is not one to miss!!
October 16, 2019
Lessons from 10 years of building an agency - Nicola Bray
10 years running a hugely successful marketing group. From influencer marketing, media buying, paid advertising and much, much more, Nicola has a wealth of experience. She is here to share the things she wishes she'd know when she started!
October 15, 2019
Unorthodoxy - Richard Huntington - Chairman of Saatchi & Saatchi
Richard Huntington imparts some of his marketing wisdom. Watch as he talks about his journey in marketing, what Saatchi & Saatchi do, the marketing industry as whole and how to get started in marketing.
August 13, 2019
The case for creativity - Baz Richardson
We spend a lot of time as marketers focusing on 'the pipes' of our craft. That means to say we're far more likely to spend our time trawling through analytics than we are to come up with our next creative campaign. In this talk, creative dynamo Baz Richardson will put forward why he things we should reinvest our time and energy in once again exploring our creative sides.
August 13, 2019
What to do when SEO is dead - Hannah Thorpe
Should we be considering our branded SERPs as our new homepage? Is less traffic really a bad thing?
August 13, 2019
Why marketing recruitment feels more like Tinder - Charlotte Travers
Charlotte Travers has worked in recruitment for 4 years and now a digital marketing agency for 3 years. Now responsible for finding new talent for the agency. And it’s tough. AND its starting to feel more and more like tinder: here she explains why.
August 13, 2019
Why I love marketing - Joe Glover
In this talk, Joe Glover shares why he loves marketing to a young audience at Saatchi & Saatchi.
August 2, 2019
Personalisation in a digital age - Rob Pollard
Lightbox are looking at websites like very few others. Creating experiences that are tailored to each visitor is making a big impact for their clients. Rob is going to explain how you need to be thinking about not just building a website, but building an experience.
July 27, 2019
How to get free PR - Laura Hogan
How to get free PR for your business. Well if that title doesn't indicate it is worth listening to, I don't know what is.
July 27, 2019
The power of simplicity - Simon Hall
Simon Hall is ex-BBC and current Cambridge University: that means to say, this dude is accommmmmppppllliiiiiisssssheeedd! In this talk, he shares why simple messages are often the best.
July 5, 2019
The importance of visual media - Edward Loades
Edward will be talking about the importance of visual media in B2B marketing.
July 3, 2019
Aesthetics, Cameras and Video Content - Gary Gumbleton
In this talk, recorded during TMM's partnership with London Tech Week, Gary took a dive into some of the more technical side of video content production.
June 27, 2019
Gamification of content - Becky Simms
In this episode Becky Simms shares with you a novel but effective way of creating content which really engages your audience - games!
June 27, 2019
Would you like 20% more energy? - Ian Hacon
The question is simple, would you like 20% more energy? The answer is almost certainly 'hell yeah!' In this talk, Ian Hacon explains how with some simple, but transformative tips.
June 20, 2019
Helping the rest of a company understand the value of the marketing team - Adelina Chalmers
Adelina Chalmers helps technical people understand leaders, and the other way around. It's for that reason we knew she'd be brilliant to present on internal communications, specifically taking on the challenge of one of the Cambridge audience's difficulties in explaining the value of the marketing department to the rest of her company.
June 20, 2019
Organic LinkedIn Lead Generation - Lenka Koppova
LinkedIn is such a popular platform, but at the same time still so misunderstood and under utilised. In this talk, Lenka will address LinkedIn Lead Generation, the organic way, with some simple step-by-step info and what results you can expect from it.
May 17, 2019
Remembering names - Jordan Harry
Ever been in that situation where you've been at an event or meeting and got someone's name on the tip of your tongue, but can't quite get there? How about the time you just flat out forgot? It happens to all of us. But, Jordan Harry (TEDx speaker with 1,000,000+ views) is here to help. In something slightly tangential to marketing but still very relevant indeed, Jordan will take you through: - The Geeky Stuff of memory - Short and long term memory training - Memory Techniques - And it's application
May 17, 2019
How to blow £500,000 on marketing (and how not to) - Louis Barnett
This man has some amazing stories, so be sure to grab a drink with him either side of his talk which is titled...."How to blow £500,000 on marketing (and how not to)". Louis is going to help you make sure you don't make the mistake of wasting marketing budgets where they just won't work for you.
May 17, 2019
Influencer marketing done properly - Harry Seaton
As a YouTuber and influencer himself, Harry was unhappy with the way brands interacted with people like himself and so set out to create a business that offered much more than just introductions to people with large social audiences. Harry's talk will help you understand how you can drive genuine value to your brand by using influencer marketing.
May 17, 2019
Making Human Intuition Scalable - Patrick Fagan
We make quick - and accurate - judgments of the people we interact with, and adjust how we talk to them accordingly. Hundreds of thousands of years of hardwired intuition and empathy guide our social interactions. Brands have been lacking this nuance - until now. A combination of data science and behavioural science allows brands to understand consumers’ personalities and talk to them in the best way. If, for example, their Amazon history shows they like dark chocolate and gin, talk to them in a blunter and swearier way.
April 18, 2019
SEO without traffic - Hannah Thorpe
In this whistle stop tour of SEO, Hannah Thorpe delivers some very very actionable advice for anyone looking to get more traffic to their site.
April 18, 2019
10 Ways to Improve Your Facebook Ads - Simon Jared
It's easy to spend £10 on Facebook ads. It's easy to spend £1,000,000 on Facebook ads. So if you're going to do it, listen to this pod first, and make sure you're covering all the basics, courtesy of Simon Jared.
April 18, 2019
Remembering Names - Jordan Harry
There is no such thing as a bad memory - that's what Jordan Harry reckons. In this useful podcast, Jordan describes the way you can learn to remember names - a true networking superpower!
April 18, 2019
The 'Give a Sh*t' List - Ash Pollak and Justine Noades
The same project, but from the perspective of both an agency and the client. A fascinating perspective on the things that people *say* matter, and what *actually* both 'give a sh*t' about.
April 18, 2019
BOLLOCKS: An online presentation thingy on why most B2B content is absolutely shi*e - Dan Kelsall
If there was a 'this is mega-explicit' button for marking podcasts, this would be the one it would be used for. Nonetheless, Dan Kelsall speaks the truth. A lot of B2B content is shi*e, and a lot of us do persevere with it nonetheless. In this brutal but honest talk - Dan shares with you how to make your content just a little bit less shi*.
April 5, 2019
Landing Pages - Marcello Silvestri
In this practical talk, Marcella Silvestri discusses landing page tips for creating pages that do precisely what you want them to do.
April 5, 2019
The six hour workday and lagom - Emily West
Have you ever fancied working less? Trick question, of course you have. In this fascinating talk - Emily West shares just how her marketing agency, made agency, applied just this style of working, and what the results were.
April 5, 2019
Open networking: the strengths, weaknesses, and tips to thrive - David Fung
David Fung is a self-confessed introvert. Nonetheless, his career as a magician dictates he has to be the centre of attention. How does he get around this and turn his weaknesses into strengths?
April 5, 2019
How to meet anyone - Kelly Molson
Kelly Molson is badass. She's the founder of her own agency, Rubber Cheese, and also Mob Happy - a group of female agency owners brought together to encourage more female owners in the industry. In this talk, she shares her experience on how to meet anyone. First, this is an opportunity to meet your heroes, but it could also be a route to more business. Listen and apply!
March 28, 2019
Driving Expo Success - Adam Smith
Expos have the potential to be a huge waste of money. While footfall is often high, discerning who is the right customer from the masses is no easy task. In this interesting talk, Adam shares his tips for taking what could be a large white elephant and turning it into a success.
March 28, 2019
Growing social media audiences - Lee Wilcox
Having built the worlds largest social media following in the construction industry (c.4.5 million followers), Lee has successfully built an agency off the back of his original idea to create a place for the trades of the UK to meet online. In this episode, Lee talks about how he did this and how you can grow a social media audience to benefit you as a business.
March 10, 2019
Planning, managing and reporting on campaigns - Kay Edwin
Kay is exposed to a range of different clients and problems. She is therefore really well placed to help you plan your marketing campaign. In this talk, "Why and how to plan effective campaigns", she covers the tools, tricks and tips on how correct planning can lead to great ROI.
March 10, 2019
Growing a movement - Ash Phillips
Ash Phillips has successfully grown Yena (A Platform for Founders, Startups & Ambitious Rebels) - over the past few years. Why? Well firstly, it became apparent at the time to him that the events he was going to weren’t the best experience he felt he could have. They were expensive, intimidating, old fashioned and crucially, attended by people far more senior than he was. This wasn’t a problem when it came to age, but culturally, he wanted something new, something contemporary, something more. In this fireside chat, James interviews Ash, finding out all he can about Ash's journey to date, and how he has grown a movement.
March 10, 2019
Google Ads - The Fellowship of the Bing: A Hobbit's Guide To Summering in Mordor; Mark Williams-Cook
This is a terrific talk. Google Ads are a massive part of the marketing mix for many, but also a complete mystery for loads more. In this fascinating and funny talk, Mark Williams-Cook looks to demystify Google Ads, particularly for those working in smaller teams who may consider Google Ads out of their reach, all while maintaining most excellent Lord of the Rings references.
February 28, 2019
Content for small teams - Helen Brooks
We're all told to create 'great content', but the reality of working in a small team means many marketers don't have the capacity to deliver on the promise of producing good stuff. In this excellent, well structured and practical talk, Helen Brooks of Further takes you through the stuff you need to know in order to create the elusive 'great content' despite company limitations.
February 28, 2019
How to help Google love your website - Dave Collins
Dave Collins has been 'SEO'ing since 1997. In that time, he's learnt a thing or two about 'the Google'. In this entertaining podcast, we hear from Dave, very quickly, about his top tips for making Google notice you.
February 12, 2019
Mistakes marketers make when starting a podcast - Rob Lawrence
Rob Lawrence is an audio guy through and through, and in the current age of podcasting being front and centre - it makes a lot of sense to listen to someone who has dedicated their life to audio. In this podcast, he lists the mistakes he sees many marketers make when launching their own podcast - we'll get our coats now as we've ticked most of them off ourselves!
February 12, 2019
How to get marketing noticed (in a good way) by the business - Wendy Melville
It's the truth that despite it being our job, we're pretty terrible at marketing ourselves as a function internally. In this talk, Wendy shares some of her own experiences and insights on how she has successfully ensured that the Marketing Department is taken seriously in all areas of her company
February 12, 2019
Perception - Teresa Brooks
Something a little bit different from Teresa Brooks. In this well presented, and fascinating talk, Teresa takes you through a journey of perception, and how you can leverage greater awareness of perception to get along and work with other people better.
February 12, 2019
What makes your news, newsworthy? - Amanda Bunn
We're all guilty of thinking 'our' news is 'the' news. Amanda Bunn has dedicated her career to the art of PR - leading the charge at digital agency Mobas as Head of PR. In this interesting talk, Amanda details the things that make your news actually interesting, as well as some interesting tips for how to structure your releases.
January 31, 2019
Marketing predictions: what's coming? - James Gill
Ever get the feeling you've seen the prediction article you've just finished reading before? How about writing it - struggling for new stuff? In this interactive talk James Gill shares his research having compiled a bunch of articles predicting the 'next big thing' from 2009, 2014, and 2019, with surprising (or perhaps unsurprising) results.
January 31, 2019
Growing an agency - Luca Senatore [Interview]
Luca Senatore is a serial entrepreneur with a hell of a story, although that one will have to wait till another time, as today we focus on his experience in growing one of EMEA's leading agencies - Genie Goals. In this fascinating interview, brought about in a timely manner due to Luca's new book, The Agency: Build, Grow, Repeat, we hear from Luca on what he would do if starting all over again today. This turned out the be a very practical interview for anyone starting out on their own. Luca's book can be found just here: https://www.amazon.co.uk/gp/product/B07MGJ9QQ8/ref=as_li_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=B07MGJ9QQ8&linkCode=as2&tag=joeglovertmm-21&linkId=598e037b57e5c2481dcc951d9b76815b
January 22, 2019
Back to basics - Nicola Bray
Nicola Bray runs SEVEN companies. Basically, she's superwoman. In this talk, she goes back to the very basics of marketing and shares some values of what marketing really means beyond the channels, beyond the hype and beyond the hyperbole. This is also the second ever talk from The Marketing Meetup: Birmingham, which is very exciting!
November 22, 2018
Video Content 101 - Gary Gumbleton
Video is still the most powerful tool in a marketer's toolbox for storytelling, yet, people STILL aren't taking advantage of it as much as they should be. Enter Gary Gumbleton, founder of CapCo Group. Gary talks eloquently and in simple terms about video marketing and how you should be structuring your activity to ensure not only that you're producing content in the first place, but also that you're doing it in such a way that you are making the most of the channel.
November 22, 2018
Growing great businesses - Luca Senatore
Luca Senatore is a serial entrepreneur, leader, and now - author. Luca has started businesses in a range of disciplines including health clinics and ju-jitsu gyms - but his biggest hit has been leading the agency - Genie Goals: famous for work with Calvin Klein, Karl Lagerfeld, Mamas & Papas and many more. In this talk Luca explores what, in his eyes, great businesses do and need to have to be able to grow successfully. What is striking is the similarities between growing a great business, and simply having a great life. With all that said... enjoy!
November 22, 2018
Snoozing without losing - Mark Cook (Lightning talk)
This is a BRILLIANT lightning talk from Mark Cook, all about automating social media and the benefits you can reap from them. Just listen to it. You'll enjoy :)
November 22, 2018
A love letter from creatives to marketers - Jodie Cole (Lightning Talk)
Jodie Cole is a creative through and through - she's also a mountain biking champ, but that's a whole other story. Jodie isn't a speaker - she's a bloody awesome creative person. In this talk, she shares something to make you go mmmm and think all about your relationship and how you use creative services.
November 22, 2018
What punk rock taught me about marketing - Simon Barnett (Lightning Talk)
This might be the best ever title for a talk at the Marketing Meetup ever. In this lightning talk, Simon shares how the punk rock movement taught him to be a great marketer (even though he likes to pretend he's not really a marketer at all)
November 22, 2018
Nailing corporate Xmas pressies - Jenny Norman (Lightning Talk)
Like it or not, Xmas is coming. And in fact, in a corporate world, chances are you're in the 'or not' category because that means one thing... corporate xmas presents. A real minefield, corporate gifting is a tricky one. Thankfully, like the angel of xmas herself - Jenny is here to help you navigate this tricky time with practical advise on nailing this period and leaving your clients with nothing but smiles.
November 22, 2018
Sketchnoting - Anne-Marie Miller (Lightning Talk)
In this inspiring lightning talk, Anne-Marie Miller shares her journey to becoming a sketchnoter, and how she now uses the skills she has picked up to remember important aspects of talks she would have never been able to otherwise.
November 22, 2018
The worst lightning talk in history - Mark Dalgarno (Lightning Talk)
In this talk, Mark Dalgarno aspires to deliver the worst lightning talk in history. Not because he aspires to be bad, but because he uses a great tool to problem solve during times he becomes stuck. This is a truely brilliant lightning talk. Enjoy!
November 22, 2018
Failure - Adam Tuckwell
Failure is glamourised within personal development disciples, but much of the chat is without substance - discussing failure as a concept that is to be embraced: yet never really sharing one's own failures. That's why this talk by Adam Tuckwell is useful. In this talk, Adam not only shares why failure is important, but also shares his own. A brilliant talk.
November 22, 2018
Doing Internationalisation Right - Tom Bool (Lightning Talk)
The world is getting a smaller place with digital marketing efforts allowing us to reach everywhere easily. However, just because it's easy to do, doesn't mean it's easy to get right. So, in this talk by Tom Bool, he takes you through his model to starting to get internationalisation correct.
November 22, 2018
Artificial Intelligence and Machine Intelligence in SEO - Alina Ghost
AI and ML are everywhere, and yet at the same time, means so little to so many. Fortunately, like a AI/ML based caped crusader, Alina Ghost - impressive career in tow, is here to help you in what she belives are some impressive use cases of ML and AI in the real world today, and what she believes will also be the future for these much hyped concepts.
October 25, 2018
To blog, or not to blog - Jeremy Knight
As marketers we've been told that blogging is the most amazing thing since forever. But that's really tiresome. It's a grind, and getting results is hard to come by meaning it can be demoralising. Therefore consider this talk a shot in the arm for all you marketers out there. As an inbound guy, Jeremy unsurprisingly argues in favour of blogging. Why? ... Well you'll have to listen to find that out :)
October 9, 2018
Storytelling - Martyn Richards
We've all heard storytelling is important - we've even heard it on this podcast before. However, now it's reached a full buzzword status - it's always good to revisit a pro discussing the topic rather than your mate Bill reciting what their boss told them last week. Enjoy this funny, interesting, engaging talk in which Martyn valiantly battled a nasty flu to captivate The Marketing Meetup audience.
October 9, 2018
Captivating, Contagious Content - Amanda McWhirter
We all know we should be 'doing' content, but getting it noticed is really hard. That's where Amanda comes in - she's a specialist in creating content in such a way it has every chance of getting more eyeballs. In this talk, Amanda discusses the things you should be thinking about to make sure your content has every chance of being seen where you want it to be.
October 9, 2018
Comms and Mentorship Fireside Chat - Faye Holland
If you're not from Cambridge you might not know of Faye Holland, but even though she'd never say it... she's kind of a big deal. Faye is a completely inspirational human being whos career has spanned some of the most important companies in the region, during which time she has amassed a wealth of experience and knowledge. In this fireside chat, we took the opportunity to find out a little bit about Faye and how she thinks, in the hope some of her magic may well just rub off on the rest of us.
October 9, 2018
Storytelling - Jon Torrens
'Storytelling' as a concept is now 100% a marketing buzzword. Everyone knows that people react better to stories, but few people tell them as well as Jon Torrens. Jon is an ex-games designer, part time stand up comic, current day communications coach and full time brilliant chap. In this talk, Jon explores the exact components required to tell a great story - through telling his own.
September 18, 2018
Pillar Pages & Content SEO - Jeremy Knight
Jeremy Knight has graced the Marketing Meetup stage more than anyone else for good reason - his insight into how you can be organising your content and boosting your SEO in the process is invaluable for anyone sinking hour upon hour into making that blog the most special place in the world ever. In this theatrically delivered talk, Jeremy shares what pillar pages, and how they should be the things holding up your SEO strategy.
September 18, 2018
Creating Commercial Karma with Your Content - Alex Cooper
Yes, yes, I know content is EVERYWHERE. But the reason why is that it works. However, few people actually talk about the different types of content you can and should be giving away. Enter Alex Cooper. Alex has carved a real niche for himself on YouTube, amassing over 20,000 followers today and making his content work for him. In this interesting view into Alex's world - he shares not only his thought process, but also some handy tips on the type of thing you might look to share for free, vs the stuff you may well choose to keep behind a pay wall.
September 18, 2018
Creating a movement and Appointing a Hero - James Parton
Ever wonder how small companies make it to unicorn status through their marketing? It's all about creating a movement behind the company that transcends the functionality of the product and makes customers understand exactly how something will affect their life, as well as what something does. In many ways, this is marketing 101, yet so many of us get so wrapped up in the day to day we lost sight of the things that really matter in our efforts. In this talk, James Parton gives the inside track of how to create a movement, just like he did at Twilio, the unicorn tech company just a few years ago. For more from The Marketing Meetup, head to themarketingmeetup.com
September 9, 2018
Marketing to the Generation Who Don't Care - Harry Seaton
'Kids these days don't care', right? Wrong. You're probably just trying to reach them in the wrong way. In this talk by Harry Seaton - the brains behind the agency 'Fluential' - Harry takes you through what it takes to reach a generation some marketers may have given up on, through the use of influencer marketing. For more from The Marketing Meetup, head to themarketingmeetup.com
September 9, 2018
Brand UX - Rob Wilkes
This episode of The Marketing Meetup Podcast is supplied by Rob Wilkes of Creative Giant. What is BrandUX? Well Rob describes it as the strategy behind your strategy. Intrigued? In this talk, he discusses his journey as a designer to someone who listens first, how authenticity will always win, and his discovery process - among many other nuggets of
August 2, 2018
Unleash Your Awesome - Taz Thornton
Taz Thornton is known for unleashing the awesome, and that's exactly what she did in this podcast episode. Taz has lived what seems like many lives all in one. The result? She knows exactly what it takes to be happy... but also unhappy. In this empowering talk, Taz challenges you to find your awesome, embrace it, and make the most of the person you are.
August 2, 2018
The Power of Video - Alex Morris
Video is so so so powerful - and yet, the uneducated saying again and again isn't going to prove it. That's why you can ask Alex Morris from Lambda Films. He's created videos all around the world, including videos to educate those at risk of natural disaster what to do in the case of emergency. In this talk, Alex talks about the videos he's created and the impact they've had. Sharing how they've changed lives, and the methods he's deployed with his team to make the viewers feel that way.
July 2, 2018
PR at Kettle Foods - Tash Jones
Kettle Foods are on a mission to become the 'hoover of crisps' - i.e. the brand so synonymous with crisps they become a byword for the food. One tool to achieve this ambitious aim is PR: often an unexploited and misunderstood channel. In this fascinating and short trip behind the curtain of the famous food company, Tash touches on the methods she's using to get new news, and regular 'we're still here news' in front of the general public.
July 2, 2018
Creating and distributing amazin' video - Colin and Sue
Video HAS to be a tool in any marketers kit today - it's no longer new, it's not even that hard to produce. And yet, for some reason, video still seems to be very very successful for some, and a complete mystery for others. In this 'double-header' talk, Colin and Sue discuss not only the things you should be thinking about when creating a video, but also the second (neglected) half of video: how and where to 'get it out there' to.
June 6, 2018
Building an Online Community - Ed Goodman
It's not beyond the realm of possibility that you think building a strong community of customers around your products or brand is a really good idea. And yet, so few communities actually thrive, prosper or indeed ever get beyond that initial stage of inviting your mum to like your Facebook page. Ed Goodman has built a community of over 3000 freelancers. More impressively however - the community is engaged, helpful and until recently - entirely online. In this talk, Ed shares why he thinks Freelance Heroes has been a grown and been successful, and the steps he has taken to make it such. For more information on anything from The Marketing Meetup, head to TheMarketingMeetup.com
June 6, 2018
UX 101 - Tom Hackzewski
We're all users of products - that's a fact. However, when it comes to designing our own products: it's often best to call the experts in as we're so often blinded by our own biases. In this talk, Tom Hackzewski discusses what UX is, some best practices, and provides a compelling argument for why you should be prioritising UX before you even start designing your next website or app.
May 30, 2018
Saying 'no'. Whole ass one thing! - Daisy Kingham
It's really hard to say no, especially when an idea is exciting or the person pitching it to you is really enthusiastic about it. But often, especially in a world where marketers have so much thrown at them on a daily basis, it's important to say no - so you can truly give your all to one thing. In this talk by Daisy Kingham, she takes you through her model for deciding what to say no to - leaving you with a model for prioritisation, as well as grounds for saying no, but in a nice way. For more from The Marketing Meetup, head to themarketingmeetup.com
May 30, 2018
Objection handling - Lee Carnihan
Objections are just another way of your customer saying you haven't met their needs... yet. An awareness of where a customer will commonly object to your marketing means you can safeguard against it - meaning your sales process becomes easier, and ultimately - you sell more stuff. In this talk, Lee Carnihan explores a bevy of common objections marketers fail to overcome - proposing solutions, and showing you what the final product looks like. A top talk from a top chap. Slides from the talk are also available here: https://www.dropbox.com/sh/ioa1xi6l8etuk84/AADyz5JXMXIL8cXLIlXn5Raua?dl=0
May 2, 2018
"This channel doesn't work for us" - Joe Glover
The words any marketer is likely to have heard or uttered at some point in their career is 'this channel doesn't work for us'. Often, these words simply mean we tried something without a specific goal in mind or with the expectation of all the monies rolling in immediately. In this back to basics talk, Joe reviews the model that has saved him a lot of anxiety and had a huge impact on how he discusses marketing with colleagues and senior management alike.
April 27, 2018
SEO: From keywords to conversations - Jon Falgate, Further
You don't list all your awards and service to every customer who walks through your shop door, so why would you do it on your website? In this common sense talk, Jon Falgate - Head of Organic Search at Further, discusses what you should be thinking about when you are writing your website copy, and how to structure this in such a way that you customer feels like they are getting the right answer from you. You know... like an actual conversation.
April 27, 2018
Affiliate Marketing 101 - Rachel Jones
Affiliate marketing comes in many forms you're probably aware of - cash back websites, influencer marketing and content links to only name a few. Despite how important and broad affiliate marketing is - it so often doesn't get the attention it deserves. In this foundational talk, Rachel lays out exactly what affiliate marketing is, how it can work, and how you can get started. Essential listening for any marketer not already taking advantage of affiliate channels.
April 8, 2018
The Evolution of SEO: Pillar Pages - Jeremy Knight
SEO is an ever changing beast, presenting an always present challenge for marketers trying to get ahead of the game. In this highly entertaining talk, Jeremy explores how SEO has changed over the years, using this as the basis to explore pillar pages - a way of organising your content in a way that gets your 'great content' seen above the noise.
April 4, 2018
The ROI of Social Media - Eleanor Bougie-Smith
You know what is annoying about more or less every social media expert ever? You ask them to prove their results and they fall back on 'reach' as a metric, as if it means anything. In this talk, Eleanor gives advice on not only what you should be measuring, but also gives general advice on how to better treat your social media channels for your business. For more information on the free events The Marketing Meetup produce, head over to http://themarketingmeetup.com
March 29, 2018
You're going to die and noone will care - Chris Spalton
In this inspiring talk, Chris Spalton gives you the shot in the arm you need to get out there and just f*cking do it. Tying into his experience of becoming a comic artist, sketch-noter, UX person and so much more, you'll leave this talk either wanting to curl up in a ball and rock steadily, or get out there and really make a difference to your own life. For more information about the free events The Marketing Meetup run, head to http://themarketingmeetup.com
March 29, 2018