Marketing Meetup Podcast

In this episode, we’re joined by Stephen Kenwright — co-founder of Rise at Seven and now a consultant and non-exec to agencies across the UK. Stephen shares lessons from a career spent building, scaling, and exiting agencies. We cover:

• The biggest challenges facing agencies today — and whether it’s the model or the moment

• How to build an inbound engine that consistently brings in qualified leads

• The role of positioning in standing out in a crowded market

• Hiring your first employees and managing agency growth stages

• Practical advice on pricing your services and balancing client relationships

If you’re thinking about growing your agency or making it more resilient, this one’s packed with wisdom.

Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back.They’ll cover:

• What’s holding better ideas back for your brand?
• Common mistakes made when evaluating ideas
• Practical tips to improve your creative decision-making

🪂 Welcome to The Chutes 🪂

The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work that wins.

Today we’re proud to announce the second winner of The Chutes is Ginsters with ‘Taste The Effort’. Congratulations to everyone involved, including the agency partners Truth, Kantar & TBWA.

To hear more about how the work that worked was made, Emma Stower joined Joe Glover and Giles Edwards for a 25 minute masterclass. We hope you enjoy!

The objective 

After speaking to consumers and uncovering how Ginsters was perceived, Emma Stowers experienced quite an awakening. Misconceptions about poor quality were creating a barrier for the brand, making it difficult to shift public perception. Ginsters set out to change this, aiming to showcase the quality and craft behind both their brand and their products.  

This dedication to care and craftsmanship inspired the creation of Merryn, a devoted Ginsters potato farmer who became the heart of the campaign. 

The results

After pre-testing and refining a rough cut storyboard with System1, Ginsters achieved an impressive 4.0 Star Rating for their final cut. By leveraging humour and strong brand codes, they secured high brand recognition and cut through the category noise. Taking a bold and unconventional approach, Ginsters established a unique and distinctive identity to reinforce one simple message: great taste, great quality. 

Merryn injects the brand with fun and has become a consistent part of its identity, and thankfully, she is here to stay. Ginsters aim to build a distinctive asset with Merryn, a smart strategy backed by System1’s The Magic of Compound Creativity. Data from the IPA shows that over five years, brand characters grow in effectiveness, increasing by an average +1.0 Star Rating. 

But it is not just the brand that is pleased with the campaign’s success. Within the first 12 weeks, the campaign drove a significant uplift in value sales and added over 1.5 million households to the brand. Real consumers even called Ginsters after the ad aired to share how much they loved it, expressing their appreciation for the way it highlighted British farming. 

🪂 Welcome to The Chutes 🪂

The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work that wins.

It’s time to announce the inaugural winner of The Chutes awards which goes to…

The Woodsman Whisky & Mr President for ‘Well Earned’.

And now, for an acceptance speech that’s a bit more acceptable, we're here with Jaimie Anderson from Whyte & Mackay and Lillie Price from Mr. President to explain exactly how they created the work that worked.

The objective

To attract a new audience of consumers and bring fresh energy to the category by positioning it as fun and sociable. Designed as a Scotch that behaves like a bourbon, Woodsman whisky was uniquely placed to stand apart. It offered something different to the category, appealing to a younger audience of drinkers who enjoy mixing their drinks. 

Traditionally, the whisky category is known for adhering to familiar tropes, often leaning into a more formal tone rooted in heritage and seriousness. Woodsman set out to break that mould, injecting a sense of playfulness and modernity to resonate with a new generation. Enter Barry the Beaver: a rugged puppet character who, after a long day of gnawing trees and building dams, kicks back, relaxes, and enjoys a glass of The Woodsman whisky. Defying all category conventions, The Woodsman faced a polarising challenge: they had something new, creative, and completely distinctive within the whisky category, but would consumers respond with the positivity needed to drive long-term commercial growth?

The results

On System1’s Test Your Ad platform, The Woodsman achieved an impressive 4.8-Star Rating and exceptional short-term sales potential, ranking it among the top five spirits ads of all time and the number one whisky ad in System1’s Premium database. This campaign’s success in testing translated directly to commercial impact, propelling The Woodsman into the Top 10 blended whisky brands and exceeding its 20% growth goal by an additional 15%. Driven by data, insight, a clear strategy, and emotional resonance, this campaign stands as a testament to a brand that is both market-oriented and unafraid to challenge the status quo. 

Despite Barry’s “gnarly” appearance, he is a beloved character who resonates deeply with consumers. System1’s emotional FaceTrace© reveals that his presence evokes surprise and joy, leading to a notable increase in positivity. This positions the Woodsman perfectly to continue leveraging Barry in their communications. A distinctive and well-received brand character is truly one of the most valuable assets a brand can have!  

Extra resources:

• Write up: https://system1group.com/ad-of-the-week/barrels-beavers-brilliance-the-worlds-best-whisky-ad
• System1 report: https://report.testyourad.com/report/23122294-7b86-474c-8c3c-9dff36db228d
• Watch the ad: https://www.youtube.com/watch?v=MQPELZriAs0

Brand marketing can feel like a leap of faith – especially when your CEO wants numbers, your budget’s tight, and you're juggling 15 other things. This session is for every marketer who's ever struggled to prove that brand work is more than just vibes. Tracksuit's country lead Dan Fleming will help you with:- Practical KPIs for brand – What to measure (beyond just reach and impressions) when you're short on time and budget.- Making brand measurable – Simple frameworks for linking brand activity to business impact, even if attribution is messy.- Tracking depending on spend – Low-cost to premium ways to track your brand over time and show progress to stakeholders.00:00 – Intro: Why brand tracking matters01:44 – Dan’s story: From VC to brand believer04:11 – What we’ll cover in this session05:00 – What is brand marketing today?10:05 – What metrics actually matter?12:57 – TikTok study: Impressions ≠ awareness16:25 – Brand vs performance: Why it’s not either/or20:00 – The phone test: Future vs current demand22:00 – Making the case to your CFO27:30 – What to do when budgets are cut30:55 – Brand as delayed-response marketing33:20 – Tools for tracking brand at different stages40:10 – RealReal case study: Brand = $15m uplift43:00 – Founders and brand trust47:20 – How to build brand with a small team

In our latest session, we welcomed the brilliant Max Hopkinson — co-founder of The Keynote Club and former Head of Marketing at Iceland Foods. Max shared his deeply personal and practical journey to becoming a confident public speaker, after once having a panic attack during a presentation on... breaded chicken.

Here’s what we covered:

• Max once believed public speaking “wasn’t for him.” After a panic attack at work, he quit his job.

• But he knew becoming a better speaker would unlock career opportunities, so he committed to learning.

• Fast forward: he’s now helping others do the same via The Keynote Club, aiming to support 1 million people.

Max shared a framework to help anyone find their ideal speaking topic:

• Right to Speak: Do you have lived experience? Are you in the top 3-5 people in your network on the topic?

• Belly Energy: Do you have passion or fire in your belly for it?

• Audience Fit: Can you empathise with your audience? Are they genuinely interested?

Attendees built a full draft of a talk using Max’s 6-box framework:

1. Start – Grab attention (no polite intros!)

2. Intro – Set expectations and show relevance

3. Three Chapters – A clear structure based on story or chronology

4. Full Circle – Come back to your start for emotional payoff

5. Call to Action – What should the audience do next?

6. Timings – Allocate time to each section (and always finish early!)

• Everyone has a story — Max encouraged participants to uncover theirs, even if they think they’re "boring."

• Speaking = Helping — Focus your talk on helping the audience first, not selling.

• Starts & Ends Matter Most — That’s where attention is won (or lost).

Max even drafted a template email for attendees to send, asking to speak to a real audience. Because, as he says:

“The talk you’ll regret most is the one you never give.”

If you want to dive deeper, Max’s “High Stakes Speaking” course with The Keynote Club kicks off soon – with sessions designed to help you build talks, master nerves, and grow in confidence.

Huge thanks to Max, and if you found the session valuable, do drop him a follow on LinkedIn (he’s just 70 shy of 10k... let’s fix that).

Stay tuned for our next webinar with Tracksuit’s Matthew Herbert on how to measure brand marketing.

🎤 Max’s Journey into Public Speaking🗺️ Discovering Your "Speaking Territory"🧱 A Simple Talk Structure (with Worksheets!)💡 Key Takeaways📬 Take Action

What happens when you combine a cereal brand, surreal humour, and a copywriter who isn’t afraid to admit when he’s just “crapped something out”? You get one of the most delightfully strange and insightful hours of marketing chat you'll ever hear.

In this episode, we’re joined by John Thornton, the creative mind behind Surreal’s surreal tone of voice (and ex-Innocent word-wrangler). We chat about:

• Finding your brand’s voice—even if it’s a bit unhinged

• Why humour, honesty, and even typos can win hearts (and views)

• How to stay weird and do your job as a marketer

It’s honest. It’s smart. It’s surreal in the best possible way. Come for the laughs, stay for the strategy.

In this week's podcast, we welcome Nishma Patel Robb, founder of Glittersphere and former Senior Director of Brand & Reputation at Google. Nishma shares her inspiring journey of stepping away from a high-profile corporate career to launch a startup dedicated to helping women achieve financial freedom through powerful personal branding.

We dive deep into:

• Why Nishma left Google and the motivation behind creating Glittersphere

• Key lessons from corporate giants and what small businesses can learn (and do better)

• Practical tips on building authentic and impactful personal brands

• The core elements of strong brands and storytelling that truly connects

This conversation is packed with insight, warmth, and actionable advice—perfect for marketers, entrepreneurs, and anyone looking to make their brand stand out.

Dave from Doodle Juice shares simple, actionable design principles anyone can use—even if you're not a designer. Learn how balance, contrast, hierarchy, repetition, white space, and alignment can instantly improve your visuals, helping your messages land better and your designs look professional.

There’s a lot of ‘accepted wisdom’ and jargon in branding and marketing. Myths that have somehow become the parameters we all work within. This session busts 5 of the most common ones to give you a better way forward.

Drawing on their experience of strengthening 90+ brands as brand and marketing leaders and advisors, Sarah and Rachel will share how to avoid the pitfalls. They’ll cover why you should NOT

1. Start with strategy
2. Leave it to the experts
3. Put customers first
4. Create brand guidelines
5. Focus on consistency

Come join Sarah and Rachel to focus your efforts, eliminate the jargon and build your brand with confidence so it can reach its potential and grow revenue.

Why does brand consistency matter, and how can you get your entire team on board? In this lively and insightful session, Joe chats with two brilliant branding minds: Digge Zetterberg Ohd from Frontify and Patrick Kampff from Siegel+Gale. Together, they unpack why brand consistency isn't just a marketing detail—it's vital for business success. From inspiring teams through storytelling and internal training to shifting mindsets from policing to empowering, Digge and Patrick share practical advice and real-world examples that will help your brand resonate internally and externally. Whether you're managing stubborn stakeholders or struggling to communicate your brand’s "vibe," this episode offers actionable insights to elevate your approach and build lasting brand credibility.

In this episode of The Marketing Meetup Podcast, Joe is joined by AI expert Ash Stern to break down the world of AI agents—what they are, how they work, and whether businesses truly need them. AI can often feel like an overwhelming, jargon-filled space, but Ash simplifies it beautifully, comparing AI agents to digital employees that can automate and enhance marketing workflows.

Key takeaways from the conversation:

• What AI Agents Actually Are – Understanding the difference between AI agents, traditional chatbots, and custom GPTs.
• When & Why to Use AI Agents – How they go beyond basic automations, making independent decisions and streamlining complex marketing tasks.
• Practical Use Cases – From repurposing content at scale to automating sales research, Ash shares real-life applications of AI agents in marketing.
• Challenges & Misconceptions – The learning curve involved, common pitfalls, and why AI agents aren't just a plug-and-play solution.

Ash also shares her own journey from a non-technical background to mastering AI automation and highlights some of the most innovative AI-driven marketing strategies she’s seen.

If you’ve been curious about AI agents but unsure where to start, this episode is packed with actionable insights and honest advice on navigating the AI hype.

🎧 Tune in to learn how to harness AI for smarter, more efficient marketing!

In this episode, we’re joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the cringe. They challenge the myths around personal branding, showing that it’s not about vanity metrics or fame but about building your network and reputation to unlock real opportunities.

In this part, we take the community's personal branding questions.

Tune in for an insightful, no-nonsense discussion on how to grow your personal brand with intention, creativity, and a long-term mindset.

In this episode, we’re joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the cringe. They challenge the myths around personal branding, showing that it’s not about vanity metrics or fame but about building your network and reputation to unlock real opportunities.

From overcoming confidence barriers to finding your unique approach, Ash and Claudia provide a practical, step-by-step guide to making personal branding work for you. Whether you’re a founder, freelancer, or employee, this conversation will help you position yourself in a way that creates meaningful career and business opportunities.

🔹 How to approach personal branding in a way that feels authentic
🔹 The different types of personal brands and how to find yours
🔹 Why confidence—not strategy—is often the biggest hurdle
🔹 How to build visibility and influence in your industry

Tune in for an insightful, no-nonsense discussion on how to grow your personal brand with intention, creativity, and a long-term mindset.

How to Stop Overthinking and Finally Take Action – Live TMM Workshop with Kirsty Hulse

In this special live workshop, confidence coach and founder of Confidence Live,Kirsty Hulse, takes us through practical steps to overcome overthinking and start taking meaningful action.

What you'll learn:

• How to recognise when your mind is jumping to worst-case thinking
• The difference between gut instinct and worry – and how to trust yourself more
• Practical tools to reframe self-doubt into problem-solving
• The role of play and joy in reducing overthinking
• A powerful exercise to rewrite the lies we tell ourselves

This session is interactive, insightful, and packed with real-life stories and techniques to help you build confidence and clarity in both work and life.

🚀Join us for this inspiring conversation and take a step towards trusting yourself more.

Burnout is Widespread in Marketing

• 70% of marketers report experiencing burnout in the past year.
• The always-on nature of marketing, constant measurement, and lack of alignment with leadership contribute to burnout.

• Rita’s burnout was driven by a deep need for achievement and external validation.
• She tied self-worth to productivity—when she wasn’t performing, she felt like a failure.
• Many marketers experience this cycle of overworking to ‘prove’ their value.

Hear how Rita got burnt out but how she now protects herself from it happening again

In this powerful episode, Emma Harris shares the wake-up call that changed her life—a sudden cardiac arrest that forced her to rethink everything. She dives deep into why we’re all running on empty, how to actually slow down without sacrificing success, and why most of our stress comes from imagined fears, not reality.

Emma reveals the three game-changing principles behind her Slow the F** Down* movement:
🔹 Making better choices based on reality, not fear
🔹 The science behind manifestation (it’s not just wishful thinking!)
🔹 How prioritising yourself leads to higher performance, not less

If you’ve ever felt overwhelmed, stuck in comparison, or like you’re sprinting through life without stopping to breathe—this episode is your permission to pause, reset, and take back control. Expect honesty, humour, and some life-altering insights you’ll wish you heard sooner.

In this episode, we dive into 5 steps to building a fulfilling marketing career and life with Abby Dixon, an award-winning marketer, coach, and author.

From understanding your personal values to developing holistic skills, Abby shares actionable advice on goal-setting, avoiding burnout, and taking control of your career path. Whether you're just starting out or rethinking your direction, this episode will inspire you to create a sustainable, successful, and deeply rewarding marketing journey.

In this session we chatted with Louise Cooke, owner of the greatest speaker image ever and recent HoM at Vets for Pets and Pets at Home, where we'll be asking:

• What makes up a 'local marketing strategy' and why should we consider building one?
• How can we more effectively market locally? What opportunities are there in local campaigns that might get lost in national?
• And how can we start to layer local campaigns into a broader national strategy, inverting the typical structure?

B2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course. Today Jade talked us through:

• What the nuance of B2B marketing is vs. B2C
• How to build a strategy specifically for B2B 
• Trends we should be aware of (or indeed, ignore!) in 2025

As well as some of the strategies you can put in place to boost your B2B marketing efforts. --- Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers. Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management. Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best! Storyblok - empowering all teams to create content experiences across any digital channel. Flexible, intuitive, seamless... the only CMS you'll ever need!

Key takeaways

Strategic Foundations:

• Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability.
• The “Three-Part Year” framework helps businesses focus on:

Marketing’s Role in Strategy:

• Marketing should focus on generating warm leads that the sales team can convert, reinforcing alignment between marketing and sales.
• The “best brand campaign is ownership” — creating experiences where customers interact with your product is the ultimate branding tool.

Overcoming Tensions Between Departments:

• Collaboration is key: Marketing, sales, and business strategy must work cohesively to scale effectively.
• Avoid “looking good but going nowhere” by focusing on growth and scaling rather than aesthetics or superficial metrics.

Demand Generation vs. Lead Generation:

• Demand generation is about creating interest and need through trust, insights, and engagement strategies.
• Lead generation is the result of demand generation — capturing signals of high intent from potential customers.

Navigating Mindsets in Business:

• Understanding the reptilian, autopilot, and visionary brain modes can help individuals stay creative and productive rather than reactive.
• Awareness and emotional intelligence are crucial for overcoming workplace tensions and building better interdepartmental relationships.

Practical Marketing Tactics:

• Use introduction events, scorecards, and assessments as effective ways to engage and nurture potential customers during the consideration phase.
• Experimentation is key: Test new ideas on a small scale to gather actionable data before scaling them.

Importance of Long-Form Content:

• Long-form content like podcasts builds trust and transparency, offering unfiltered insights that resonate deeply with audiences.
• Shorter content should always lead back to the long-form version to maintain authenticity and context.

Communicating Ideas Internally with CAPSTONE:

• Use Daniel Priestley’s CAPSTONE framework to structure pitches:

This approach ensures clarity, builds trust, and fosters collaboration, making it easier for stakeholders to buy into ideas.

Boredom as a Success Indicator:

• Scaling success often feels monotonous — repetition and consistency in executing a proven strategy are essential for sustainable growth.

Adapting Scarcity Tactics:

• Even small businesses can introduce scarcity by testing waitlists, exclusive offers, or time-sensitive promotions to create demand.

• Overview: Joe Glover explains a simplified approach to crafting a marketing strategy.
• Value: Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction.

• Align with Business Objectives: Marketing goals should connect directly to company objectives.
• SMART Goals: Specific, Measurable, Ambitious, Relevant, Time-bound.
• Example: Replace “get our name out there” with “increase site visits by 50% in six months.”

• Identify the Core Problem: Mark Ritson’s “diagnosis” starts with understanding what the customer truly needs.
• Jobs to Be Done: Customers buy products to solve functional, emotional, or social problems.
• Research: Use customer feedback, social media, and reviews to pinpoint needs and pain points.

• Go Beyond Demographics: Use psychographics, behaviours, and values to understand your audience.
• Focus on Viable Segments: Consider Total Addressable Market (TAM), spending power, and reachability.
• Example Segment: Joe’s target for ABC Limited: “fashion-forward pet owners” who value stylish pet wear.

• Craft a Positioning Statement: Define your brand’s unique value concisely.
• Distinctiveness vs. Differentiation:

• Separate Strategy from Tactics: Start with strategy, not tactics, to avoid scattershot efforts.
• Use a Funnel-Based Approach: Awareness, Consideration, Purchase, Retention, Advocacy.
• Examples:

• Team Involvement: Collaborate with sales, leadership, and other departments for buy-in.
• Measure & Adjust: Track each tactic with specific metrics to ensure alignment with strategy.

Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers. You'll learn: What makes for a great influencer relationship What to measure and why How to find influencers And much more Thanks again to our wonderful partners: Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management. Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!

Vertical video is having a moment across the social channels. But, for some it remains an impenetrable fortress of confusion or intimidation. In this session, we've curated a panel of a personal branding expert, a creator, and a videographer to share with you:

• How each approaches video creation
• The actual real business impact of creating for socials using vertical video
• And gaining tips and trips to recording your own videos

Plus, of course, taking your questions! Enjoy!

We chatted with 2 of the brilliant leaders from the social media team at innocent drinks.

Anni looks after planned content and Ellie heads up European communities and therefore looks after reactive content.

The brilliant Lucy Hall from SocialDay talks us through some super useful updates on the social media platforms from Linkedin and TikTok to YouTube and Instagram. If you're a marketer looking to keep up to date on all the latest trends, you're going to love this video. The folks below are the brands we work with because we think they're useful companies for lovely marketers. Please go check them out 👇 Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth. Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships. Redgate Software - Now hiring marketers! Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management. Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content. ScoreApp - where you can quickly and easily create a customised quiz funnel that engages your customers. Lead generation & customer engagement at its best!

At the Reading's Marketing Meetup in June 2023, we had Giles Edwards, founder of ...Gasp! explain exactly 𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗵𝗮𝗶𝗻 𝗶𝘁𝘀𝗲𝗹𝗳 𝘁𝗼 𝗮 𝘁𝗿𝗲𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱𝘀 𝗼𝗳 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 💡🌳⛓️ Key takeaways were: • The power of context – and the life-or-death nature of standing out • The commercial significance of brand awareness – and why more than 70% of B2B buyers buy from a vendor they already know of • Leveraging the Von Estorff effect to make a more distinctive impression as a brand • And why the human brain is the most important search engine of all This event took place thanks to the support from these local businesses: TCNUK Venues, FORCE 4 EVENTS Marketing & hosting, David Perry Media, Mike Green Photography, and Oh My Nosh Catering.

Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly

Michael talks us through the business case for social media which for so many marketers is a real challenge!

Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael discusses how you can tackle that.

Miruna Drogmir is the CMO of Planable, ex-Uber, ex-Orcale and Forbes 30 under 30.

In today's talk Miruna helps us understand how best you can manage social media whether you are in a big team or a one-person company

We were sooooo lucky to visit the team at innocent. Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas. This is the first edit from out day at innocent so make sure to sub for more!

Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT

In this special episode, we took the community's AI questions with TMM favourite - Ross Simmonds :)

A wide-ranging, fast-paced, highly enjoyable and practical session with Ross.

As part of our series on helping marketers understand different departments, today's session was all about sales.

How are leaders thinking about AI? - Thomas Barta

Key Takeaways from the Presentation

1. Automating Routine Tasks:
2. Personalization at Scale:
3. Enhanced Data Analysis:
4. Building Custom AI Solutions:
5. Content Creation and Strategy:

Heather emphasized the importance of effective prompting, which includes three key components:

• Character: Define the role of the AI (e.g., “You are an experienced LinkedIn ghostwriter”).
• Context: Provide background information and specific details (e.g., “I am a UK-based AI trainer looking to create a LinkedIn post”).
• Clarity: Be clear and specific about the task or information needed (e.g., “Write a LinkedIn post about AI applications in marketing”)​​.

1. Improving AI-generated Content:
2. Handling AI Limitations:
3. Data Privacy and Bias:

These insights from Heather Murray’s webinar provide practical guidance for marketers looking to leverage AI in their daily tasks, from automating routine activities to enhancing personalization and data analysis. Effective prompting and an understanding of AI’s strengths and limitations are crucial for maximizing the benefits of these tools.

We headed to Canva's head office for a wide-ranging interview on everything from growth and AI to culture and creativity.

Overview: A deep dive into Seth Godin's perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores themes of craftsmanship, the role of AI, environmental responsibility, and actionable insights for marketers. Key Discussion Points The Craft of Marketing Craft is about acquiring the skill to demonstrate empathy and produce exceptional work. Importance of joy and satisfaction in creating high-quality marketing materials. Generosity in Marketing Marketing as a means of generosity, not just advertising or hype. Emphasis on empathy to understand and meet customer needs. Marketing Evolution Convenience as a significant trend and its implications. The impact of media and technology on marketing strategies. AI in Marketing AI’s ability to enhance marketing tasks and its current limitations. The need for marketers to focus on strategic, creative, and empathetic aspects. Environmental Responsibility Marketers' role in promoting sustainable practices. The importance of aligning marketing efforts with environmental goals. Purple Cow Concept The essence of creating remarkable, shareable marketing ideas. Examples and updated perspectives on what makes a Purple Cow today. Failures and Successes Insights from Seth’s career on handling failures and making strategic pivots. The significance of learning from mistakes and adapting accordingly. Marketing Ethics Discussion on the ethical implications of marketing. Avoiding manipulative practices and focusing on genuine value creation. Notable Quotes "Craft is deciding to acquire the skill to demonstrate empathy to produce something that's better than you could have gotten away with." "Marketing is anything that touches the market. That's the way you answer the phone; it's your pricing; it's the stuff you dump in the river; it's the way your employees feel." "If you're not using this free, always-on, thoughtful assistant (AI) to make your work better when you are doing mediocre work, that's malpractice." "Marketing is generous and positive and important when it opens the door for people to do this generative work that they've wanted to do all along to help them get to where they want to go." Additional Resources Seth Godin’s Blog The Carbon Almanac Recommended Books: Purple Cow, This is Marketing, Linchpin Outro Thank you to Seth Godin for sharing his invaluable insights. Encouragement for listeners to apply the discussed principles in their own marketing practices. Subscribe to the podcast for more insightful discussions with leading marketing experts. Visit The Marketing Meetup for upcoming events and interviews. Instagram: @TheMarketingMeetup LinkedIn: The Marketing Meetup Subscribe: themarketingmeetup.com/newsletter Available on Apple Podcasts, Spotify, and all major podcast platforms.

How will AI impact marketers? We discuss with Ross from Foundation :)

We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry. From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more. Let us know what you think of this style of interview and if you'd like to see more like this. https://themarketingmeetup.com/newsletter/

Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action. Takeaways: - Discover techniques for confronting and overcoming fears that inhibit personal and professional growth. - Learn how to cultivate a mindset of courage and resilience in the face of challenges. - Gain actionable strategies for stepping out of your comfort zone and seizing opportunities.

Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha. She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation.

To watch the talk head over to https://youtu.be/FmHbX4BOfl4?si=cvwjXWGxl2_x9MbM

And for more of our in-person or online events visit themarketingmeetup.com

And, of course, taking your questions too

We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns. Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.

Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity

Bonus episode!!

With his new book, Million Dollar Weekend, we wanted to tap into how Noah Kagan's mind works and how we can all successfully launch a business. 0:00 - intro and doing odd things 4:00 - how do you find fun in entrepreneurship? 6:40 - how do you get over the fear and roll with the punches 12:55 - how do you fight to not create vanilla content 19:55 - Strategy vs just doing things 23:00 - test and invest

Dr Grace Kite, Founder of Magic Numbers & Tom Roach, VP Brand Strategy at Jellyfish

Today, we’re going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way to get thousands of reviews in the long term to help you grow top-line revenues, either for your own business or for your clients.

What are the recent changes to email marketing, and how should you react? - Eman Ismail