The Playground Podcast

The Playground Podcast

By Chris Byrne

Join Chris Byrne, The Toy Guy® as he presents a series of interviews with industry experts will tackle the topics of the toys, culture, toy history and talk with some of the leading people in the business of toys and children’s entertainment. Designed for anyone interested in toys, play and great stories, each weekly episode will feature engaging, entertaining conversation, useful information, insights, tales of the toys that we’ll never forget and so much more.
As they say, if it concerns toys and play, we’ll be kicking it around in The Playground.
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The Toy Foundation: Pam Mastrota

The Playground PodcastMay 01, 2024
00:00
18:18
Matt Brown: Making Great Play
Jun 05, 202535:22
Sue Warfield of ASTRA: Supporting Specialty

Sue Warfield of ASTRA: Supporting Specialty

Sue Warfield is the president of ASTRA, and a good friend.She has been a passionate leader of her organization and an equally passionate proponent of play and its value in culture.

In this episode, Chris talks with Sue about their shared perspectives on play and its role in child development, and the necessity of play in building healthy children.

The Playground Podcast is supported by Global Toy News, The Toy Guy® and Beacon Media Group.

May 21, 202535:30
Sticking the Landing: Josh Carman of Popdarts

Sticking the Landing: Josh Carman of Popdarts

He's created a sensation from his kitchen table. This is one of those wonderful, classic toy biz stories about a great idea that finds its way.

With a combination of creativity, ingenuity, social media, and timing, Josh Carman has created a hit with Popdarts and along the way created a great family activity, a challenging game...and a new sport.

Listen in to his story!

Apr 17, 202526:42
Brea Brand: Connetix, Community and a Competitive Edge

Brea Brand: Connetix, Community and a Competitive Edge

In this episode, Chris talks to Brea Brand, founder of the Australian-based magnetic tile company Connetix.

With a combination of passion, creativity, and a commitment to excellence, Brand and her company have made a strong entry into the highly competitive magnetic tile business.

How she's built the brand and kept the focus on kids' play experiences make this a great conversation with some great tips for other visionary entrepreneurs.

Apr 03, 202517:26
Media Strategies 2025: Generation Media & Precise TV
Mar 27, 202528:31
John Baulch, James Zahn: Toy Fair & Beyond

John Baulch, James Zahn: Toy Fair & Beyond

In this episode James Zahn of Toy Book and Toy Insider, John Baulch of Toy World UK, and Chris talk about the show, the products, the toy biz, and the year ahead.

It's the 7th time these three industry experts have sat down to have a conversation about the toys and the times.

Listen in to the conversation.


Mar 20, 202535:04
Greg Ahearn: NY Toy Fair & Beyond

Greg Ahearn: NY Toy Fair & Beyond

Chris talks with Greg Ahearn president and CEO of the Toy Association on the last day of the recent NY Toy Fair from the show floor.

They talk about the almost universally positive response to the show, the future of the NY show, what's going on in LA, the exceptional work being done by the Association in DC, and the important work of The Toy Foundation.

It's a somewhat wide-ranging conversation, but it's important listening for those who want to stay in the know about the work the Association is doing on behalf of the entire toy industry.

Mar 13, 202530:58
Billy Lagor, CEO of Entertainment Earth

Billy Lagor, CEO of Entertainment Earth

Chris talks to Billy Lagor about his stellar career, today's toy industry, and his role as the CEO of retailer Entertainment Earth.

His insights on licenses, properties, successes and social media are a must-listen for anyone in the toy industry.

Feb 28, 202527:28
Hong Kong 2025: A Chat with Sophia Chong

Hong Kong 2025: A Chat with Sophia Chong

In this episode, Chris talks to Sophia Chong, acting executive director of the Hong Kong Trade Development Council, organizers of the Hong Kong Toys & Games Fair.


Chris & Sophia talk on the opening day of the fair about the show, the role of Toy Fairs in the industry, the growth of the toy business in the region, and the ongoing importance of Hong Kong on the global toy stage.


The Playground Podcast is supported by Global Toy News, The Toy Guy, and Beacon Media Group.

Jan 25, 202527:12
Nuremberg Preview: Christian Ulrich of Spielwarenmesse

Nuremberg Preview: Christian Ulrich of Spielwarenmesse

As the 2025 Toy Fair season begins, we kick off Season 7 of The Playground Pocast.

Chris talks with Christian Ulrich, spokesperson of the Executive Board of the Spielwarenmesse about the upcoming Nuremberg show.

They talk about the expansion of the show, trends to watch, and more.

This is Ulrich's third appearance on The Playground Podcast, and you'll find him as insightful, entertaining and knowledgeable as ever. (And get ready for an even bigger show in Nurmeberg, if you an imagine!)

Jan 05, 202526:48
2024 In Review: James Zahn, John Baulch & Chris

2024 In Review: James Zahn, John Baulch & Chris

Listen in to our sixth annual conversation about the year just past...and what may be brewing on the horizon.

James Zahn of The Toy Book and Toy Insider and John Baulch of Toy World UK sit down with Chris for a wide ranging conversation about what's up in the toy biz.

This is one of our most-listened-to episodes of the year, and we know you'll be engaged and entertained by the conversation.

The Playground Podcast is support by Global Toy News, The Toy Guy, and Beacon Media Group.

Dec 19, 202448:21
A Licensing "Wow:" Nicole Blake & Andy Quartin

A Licensing "Wow:" Nicole Blake & Andy Quartin

The Wow in the World podcast is the centerpiece of a groundbreaking entertainment platform--and an emerging licensing powerhouse.

In this episode, Chris talks to Nicole Blake, chief brand office at Wonderry and Andy Quartin, CEO of Thames & Kosmos.

It's a conversation about a dynamic licensing program, that capitalizes on contemporary entertainment...with a healthy dose of classic play.

Listen in as these two game changers talk about their individual and joint journeys.

Nov 24, 202429:45
AI and Toys: Nelo Lucich of Skyrocket Toys

AI and Toys: Nelo Lucich of Skyrocket Toys

In this episode Chris talks to Nelo Lucich, one of the co-founders of Skyrocket Toys about the company and notably their introduction of Poe: The AI Storytelling Bear.

Nelo and Chris talk about the process, the underlying structure and a little bit about the future of AI in the toy business.

The Playground Podcast is supported by Global Toy News, Th Toy Guy and Beacon Media Group.

Nov 03, 202425:10
Purposeful Play & Learning Design: Dr. Ben Miller

Purposeful Play & Learning Design: Dr. Ben Miller

Designing effective and engaging learning toys for children is always a challenge. It's one that Dr. Ben Miller has embraced. He's a learning scientist and senior learning designer for LeapFrog.

He talks with Chris about the concept of purposeful play, designing for learning, the opportunities and challenges for AI in learning toys, and best practices for those developing learning toys.

It's a wide-ranging conversation, but you'll be impressed by Ben's insight and passion for building play-based learning.

Oct 20, 202429:33
Jay Foreman: China & The Toy Biz 2024

Jay Foreman: China & The Toy Biz 2024

In this episode, Jay Foreman, CEO Basic Fun makes his fifth visit to The Playground Podcast.

This is one of our most important and timely episodes to date as Jay and Chris discuss the current state of China, the reality of doing business, and the implications for our business if threatened economic developments occur.

Jay is his usual frank self with insight, thoughtful commentary, and humor. Let this interview be your first step to examining the complex issues surrounding our relationship with China and what it means for toys.

Sep 25, 202435:50
Making Fun: Barry and Jason

Making Fun: Barry and Jason

In this episode, Chris talks to Barry and Jason of the eponymous Barry and Jason games about their careers, their work, the process of pitching games, and more.

Listen in as two of the most entertaining and thoughtful guys in the business talk about what they're doing, and what's next.

We promise you a good time.

Sep 15, 202431:32
Alex Taylor & Hot Wheels: A Passion for Performance

Alex Taylor & Hot Wheels: A Passion for Performance

Chris talks to drag racing star Alex Taylor who has been a star in her field since she was 16. She is the co-host of Hot Rod Garage and has a popular YouTube channel as well.

This is a story that goes beyond cars and talks about passion around which to build a life and career. Even more, it's a great tale for folks in the industry looking to build meaningful marketing relationships to build brands, and sales and expand franchises.

Sep 05, 202423:59
Josh Garrett: Readyland and Revolutionizing Play with Tech
Aug 11, 202427:39
Matt Nuccio: Design Edge and Its Ongoing Success

Matt Nuccio: Design Edge and Its Ongoing Success

In this episode, Chris talks to Matt Nuccio, president of Design Edge.

This full-service design, production, and marketing agency over its long history has been involved in groundbreaking innovation. From Tickle Me Elmo to POGS, to, yes, a very successful stick; the team has guided inventors and companies to exceptional successes.

Matt talks about design, innovation, AI, what's needed to make a (hopeful) hit, and much more.

Jul 26, 202430:16
Greg Ahearn: The Toy Assocation Today & In the Future

Greg Ahearn: The Toy Assocation Today & In the Future

In this episode, we talk to Greg Ahearn, the new president and CEO of The Toy Association.

Greg takes the reins in a dynamic time for the 108-year-old organization, and talks about its vital role in the industry today and where it's going in the future.

Listen in and get a new appreciation for all the association does, and much more.

Jul 08, 202430:52
Making a Hit: Jeffrey Breslow and Frank Adler

Making a Hit: Jeffrey Breslow and Frank Adler

With Pickleball a huge trend in the U.S. in 2024, leave it to savvy industry veterans Jeffrey Breslow and Frank Adler to adapt that into a clever, fun, and opportunistic game.

Listen in as Chris talks to them about how they did it, how a popular sport became a card game, and how they Jeffrey and Frank are riding the trend to create a new game company.

Jun 26, 202420:48
Denis Crushell: Maximizing Your Digital Strategy

Denis Crushell: Maximizing Your Digital Strategy

Chris talks to Denis Crushell, chief commercial officer of London-Based Precise TV about his company, the power of contextual advertising for the current toy industry, and how to set your digital strategy to reach kids successfully.




May 22, 202431:45
Dan Klitsner--Invention, Narrative & Fun!

Dan Klitsner--Invention, Narrative & Fun!

Chris talks to veteran inventor Dan Klitsner about his new toy Sling-It. Dan was the genius behind Bop-It, but with this new venture, he's decided to manufacture and market under his own company.

It's a wild toy, with an even wilder story. (We love wild stories.)

Listen in, as he talks about development, manufacturing, and strategy for launch in the dynamic toy industry of 2024.

May 15, 202425:49
The Toy Foundation: Pam Mastrota

The Toy Foundation: Pam Mastrota

There is a lot happening at the Toy Foundation! Near and dear to our heart is the new entrepreneurship program honoring Richard Gottlieb, but that's just part of it.

Listen in as Chris talks to Pam Mastroka, executive director of the foundation about all the excitement...and your opportunities to get involved.

May 01, 202418:18
Sharon John: Build-A-Bear's Strategy for Success

Sharon John: Build-A-Bear's Strategy for Success

Build-A-Bear CEO Sharon John has driven the evolution of Build-A-Bear from a vertical retailer to a global toy company with legions of followers. And as she says, it was built, "One heart ceremony at a time."

But it's the savvy combination of data and heart that have make this company the iconic success it is today. In our conversation, Sharon talks about the company's growth and why it's so much more than bears (and bunnies and hedgehogs.)

And be sure to check out Sharon's book: Stories and Heart: Unlock the Power of Personal Stories to Create a Life You Love. You can get it here.

Apr 05, 202434:52
Thomas Deumier of Cloud B: Sleeping Your Way to Success

Thomas Deumier of Cloud B: Sleeping Your Way to Success

For 22 years, Cloud B has been an innovator in bedtime products--adding fun, health and peace of mind to the nursery and the bedroom for both kids and parents.

In this episode, we talk to Thomas Deumier, CEO of PJ Distribution, parent company of Cloud B about innovation, building on what works, and staying the leader in a niche market.

Mar 29, 202425:46
California, NYC & What's Ahead: Andy Keimach of the Toy Association

California, NYC & What's Ahead: Andy Keimach of the Toy Association

There are big changes ahead for the Toy Association. After months of work and listening, there's news about LA in the Fall (and Spring), New York, ongoing advocacy and much more.

Andy Keimach, interim president and CEO of the Toy Association gives us the scoop on what's happening...and it's good news.

Mar 19, 202424:40
Radical Play: How Toys & Culture Changed in the 60s and 70s

Radical Play: How Toys & Culture Changed in the 60s and 70s

In this episode, Chris talks to author and historian Rob Goldberg about his fascinating book Radical Play. It's a look at the social movements of the 1960s and 1970s and how those challenged and changed the toy industry–and the ways in which the industry responded.

We cover the major issues of the era–war toys and guns, race and gender–and look at the ways the world and by extension playthings changed.

It's a lively and informative conversation. Listen in.

And you can buy Rob's book here.

Feb 21, 202441:46
The Hong Kong Toy Fair, Perspectives on Barbie
Feb 05, 202431:10
Year End 2023: James Zahn & John Baulch

Year End 2023: James Zahn & John Baulch

In our fifth annual year-end conversation, Chris is joined by James Zahn of The Toy Book, The Toy Insider and The Pop Insider and John Baulch managing director and publisher of Toy World UK.

Zahn and Baulch are two of the leading industry observers, analysts, and thinkers about the business of play. Their insights are entertaining, thoughtful, and clear-eyed.

Listen in as we talk about innovation, entertainment, inventory, and the year ahead.

The Playgorund Podcast is supported by Global Toy Experts, The Toy Guy, and the Hong Kong Trade Development Council, managers of the Hong Kong Toys & Games Fair.

Dec 20, 202343:59
How Innovation Defines a Company: Joost Poulus of Moose

How Innovation Defines a Company: Joost Poulus of Moose

In this conversation, Chris talks with Joost Poulus, chief product officer for Moose toys. They talk about Joost's 20-plus year career with Moose, building a culture that supports innovation and the company's BHAG (Big Hairy Audacious Goal) for the future.

In a time when "innovation" can merely be a buzzword, Moose is one of the first companies to build, and publish, a series of metrics to determine how innovation as they define it is succeeding.

Not surprisingly, it encompasses people, product and play.

The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and the Hong Kong Trade Development Council.

Dec 10, 202326:24
Towards More Effective Communication: Matt Abrahams
Dec 01, 202332:33
Remembering Richard Gottlieb

Remembering Richard Gottlieb

Richard Gottlieb's death on October 26 from ALS was a blow for the people who knew and loved him, the toy industry, and, of course, this podcast.

In this short segment, Chris remembers and honors Richard and all his contributions, his amazing spirit and kindness, and much more.

We also talk a bit about continuing this show both to serve the industry and to honor Richard's memory.

Nov 25, 202309:57
John Tong: Hong Kong, Opportunities and the Future

John Tong: Hong Kong, Opportunities and the Future

Chris talks to John Tong, chairman of the Hong Kong Trade Development Council Toys Advisory committee. (Just one element of his diverse career.) They talk about Toy Fairs, opportunities in Hong Kong and how Hong Kong is coming back as a business center and gateway to Asia coming out of the pandemic.

The conversation was recorded at New York Toy Fair, and Richard and Chris divided and conquered to see as much of the show as possible...and find new guests for the rest of the season.

Oct 13, 202313:30
A Change in the Era: A Chat with Litzky PR

A Change in the Era: A Chat with Litzky PR

Richard and Chris talk with Michele Litzky and Josslynne Welch about the history of Litzky Public Relations, the evolution of PR over the past quarter century, and the transition as Josslynne takes over the reins of the company.

It's a great conversation about toy industry history, succession planning, and much more. Listen in as we talk to two major players in the toy industry.

(Apologies for the cellphone going off. We didn't want to edit that out. Just pretend you're at a Broadway theater and annoyed. That's what Chris would do.)

Oct 07, 202332:40
Mary Couzin: Creating Community in the Toy Biz

Mary Couzin: Creating Community in the Toy Biz

Chris and Richard talk to Mary Couzin about her career, the creation of People of Play, the upcoming 21st edition of the Chicago Toys & Games Fair, and the Young Inventors Challenge.

It's an energetic conversation, and you'll see why from her passion for play and the business to all she does why she's joining the Toy Industry Hall of Fame this year.

Listen in...and get as excited as we are about Mary and her work.

Sep 28, 202324:34
Eric Poses: 25 Years of Winning

Eric Poses: 25 Years of Winning

Chris talked with Eric Poses of All Things Equal Games about the 25th Anniversary of Leading Questions and his repeat of the cross-country car trip he did to launch the game in 1997. We caught up with him just as he was leaving. for 22 cities, with a stop at New York Toy Fair.

Sep 18, 202322:15
Gaming the Industry: Elan Lee of Exploding Kittens

Gaming the Industry: Elan Lee of Exploding Kittens

Richard and Chris talk with game inventor Elan Lee about his hugely successful game Exploding Kittens, developing great games, and his new line of Kitten Games, which Elan developed with his 4-year-old daughter.

This high-energy conversation will have you thinking about what makes a good game in the current market. Elan is also hugely entertaining and thoughtful about the role of games in our lives.


Aug 28, 202338:07
Innovation & The Playful Life: Brendan Boyle

Innovation & The Playful Life: Brendan Boyle

Serial inventor, professor, inveterate innovator and advocate of play Brendan Boyle of Fuse London joins us for a lively and wide-ranging conversation.

From his early career to his current gig with Fuse, Brendan has been a joyful advocate of play for kids, for organizations and for enhancing life overall.

Join us for a super fun episode.

Aug 05, 202327:13
Toy Zone: Alex Prieto, Director of Fun on The Company, The Future of Play...And More
Jun 20, 202320:39
Tik Tok, Innovation, and a Millennial-run Company: Jessica Kalichman of WowWee
Jun 08, 202327:43
AI, Invention & More Dan Klitsner, Inventor of Bop-It

AI, Invention & More Dan Klitsner, Inventor of Bop-It

Join Richard (on the keys) and Chris as they talk with inventor Dan Klitsner, creator of Bop-It about his newest puzzle Free Fall from ThinkFun. They talk about this new innovation, the challenges and rewards of inventing and delve into the topic of AI and what it might mean for creatives and everyone in the toy business. You wont' want to miss this lively conversation.


The Playground is sponsored by ⁠Global Toy Experts⁠, ⁠The Toy Guy⁠, and ⁠Beacon Media Group⁠

Apr 25, 202329:45
Madame Alexander Turns 100! A Chat with David Morgenstern

Madame Alexander Turns 100! A Chat with David Morgenstern

We kick of season five of The Playground Podcast with Madame Alexander's VP of sales, David Morgenstern. Richard, Chris, and guest host Chris Bensch from The Strong Museum of Play chat about this history, the legend, and what's new for the next chapter in the life of this iconic brand. 

Mar 10, 202323:05
Report from Hong Kong: Direct from the Toys & Games Fair
Jan 14, 202326:03
Getting Ready for Nuremberg: Christian Ulrich of Spielwarenmesse
Jan 06, 202318:14
2022 In Review: Our 4th Annual Discussion

2022 In Review: Our 4th Annual Discussion

Richard and Chris talk with John Baulch from Toy World UK and James Zahn from The Toy Book for our 4th Annual year-end conversation. From inventory levels to new challenges, to the potential for the revitalized Toys "R" Us, to, of course, the issue of Toy Fairs, the panel looks back at 2022 and ahead to 2023 and beyond. 


The Playground Podcast is supported by Global Toy Experts, The Toy Guy,  Beacon Media Group, and the Hong Kong Trade Development Council.

Dec 29, 202239:50
Slaying Social Media: Josh Loerzel & Sky Castle Toys

Slaying Social Media: Josh Loerzel & Sky Castle Toys

Richard and Chris talk to Josh Loerzel of Sky Castle Toys about his career and his ongoing success in using social media to create hits. From his early days at Zing where he made a monster hit out of Stikbot, Josh talks about how he did it and the three important elements of building a social media strategy. Moreover, how has social media changed the landscape for the trade? Josh will clue you in.

The Playground Podcast is supported by Global Toy Experts, The Toy Guy,  Beacon Media Group, and the Hong Kong Trade Development Council


Dec 13, 202234:08
100 Years of Fun: Jim & Donna Pressman on Their New Book
Dec 07, 202226:03
Price Protection in a Competitive Environment: Ron Solomon of Mapptrap

Price Protection in a Competitive Environment: Ron Solomon of Mapptrap

Richard and Chris talk to Ron Solomon, creator and CEO of MAPPTrap, an online software service that allows manufacturers to monitor compliance with minimum advertised pricing policies across all distribution channels (even ones they may not know about.) They discuss how it works, why it's important, and why the "race to the bottom" on pricing hurts manufacturers and retailers. 

It's an important conversation that can help everyone in the merchandising area and an intriguing look at how Solomon and his team have effectively countered price cutting...and where everyone wins.

Nov 09, 202224:16
Isaac Larian: The Interview. Building a Life and a Business with a Passion for Play

Isaac Larian: The Interview. Building a Life and a Business with a Passion for Play

Richard and Chris talk to Isaac Larian, founder and CEO of MGA. From his earliest days to having unprecedented success in the industry, Isaac talks about his vision, how he's built the company, worked with his team, and what the toy industry means to him. In this exclusive conversation, Isaac shares what it takes to make it in the toy industry, how it's a non-stop challenge, and why it's actually good to be paranoid. (It's a business strategy that drives non-stop innovation.)

Oct 25, 202236:13