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The Science of Social Media

The Science of Social Media

By Buffer
Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.
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The Keys to Epic Engagement on Social Media

The Science of Social Media

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How to Build an Audience on Twitter (with Matthew Kobach)
Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey. Today we're focusing on how you can build an audience on Twitter.  Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand or on behalf of your company. But how do you actually get people to follow your account, and engage with the content you share? To dig into all-things Twitter growth, we're joined by Matthew Kobach. Since early 2019, Matthew has built an audience of over 85,000 followers on his personal Twitter account and in just a couple of months, he's helped grow Fast's Twitter following to over 20,000.  I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
18:42
December 2, 2020
Allyship and Anti-Racism on Social Media
Today’s episode is a little different from usual. In this episode, we’re focusing on allyship and anti-racism on social media. Back in June, Buffer made a commitment to anti-racism work as an organization, as did many other brands worldwide.  And we want to regularly focus on this topic here on The Science of Social Media to keep ourselves accountable and also help others to continue to move forward and stand up to racial injustice and fight for equality for all.  In this episode, we're joined by Buffer teammates Keisha Washington and Katie Gilmur. We hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave & Heather-Mae About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
14:24
November 12, 2020
No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19
As Q4 approaches, budgets are top of mind for many of us.  And if you’re feeling worried about managing budgets, and hitting your goals, you’re not alone — a recent study on the marketing impact of COVID-19 from LinkedIn found that budget cuts are the top concern and the biggest challenge for marketers right now.  In this episode, we're joined by Buffer's VP of Marketing Kevan Lee. Kevan shares how COVID-19 has impacted marketing budgets and how brands have shifted social strategies to focus more on organic growth due to smaller budgets for paid. I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
13:13
September 24, 2020
How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)
As of July 2020, more than half of all the people on Earth use social media. With so much of the world’s population using social channels — and more joining for the first time each day — social media offers incredible opportunities to connect with your customers, no matter your business size. And in this episode, we’re going to focus in on exactly how local businesses can get most out of social media. We'll discuss why social media is important for local businesses, share examples of local brands doing great things online, and discuss some ways businesses can build their audience and connect their online and offline customer experiences.  Here are a few useful links from the show:  Harper & Blohm Cheese Shop on Instagram  WAX Watergate Bay on Facebook Callie's Hot Little Biscuit case study I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave  About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
16:34
August 13, 2020
Measuring Social Media Success Using Data
The thing we love most at Buffer is helping you succeed at social media. But I’m sure every social media manager has at some point asked themselves the question… "what exactly does success look like?" In this episode, we’re going to help you to define what success might look like for your business and specifically how you can use data to measure success, thanks to some expert advice from Buffer's Alfred Lua.  I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave  About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
08:18
July 9, 2020
How to Sell More Online
According to data from Shopify, new stores created online grew 62 percent between March 13th to April 24th, 2020.  With so many businesses moving from brick-and-mortar to online, and many people embracing their inner entrepreneur and starting completely new businesses, we’ve seen a ton of people asking questions around how to sell online. In this episode, we're joined by Simon Heaton, Demand Gen Lead at Shopify, who will be sharing five tips to help you to sell more online. Whether you’re new to eCommerce, an experienced seller or just looking to learn the best tactics to sell your products or services online, Simon’s talk will have something to help you. We hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave & Hailley About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
13:13
June 25, 2020
Inside Buffer's Formula for Customer Engagement on Social Media
As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for many brands. And though a rise in engagement is great for marketers, it can also bring unexpected challenges and more demand for support.  With many brands not expecting such a sudden increase in messages on social, we spoke with Buffer's customer advocacy lead Darcy Peters to learn how we manage social engagement and support in busy times.  In this episode, you'll learn how to deal with more questions and comments, and keep response times down, as well as how to set up your team for success.  We hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave & Hailley About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
18:27
May 26, 2020
How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day
Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinpoint exactly why. We're sure every social media marketer can relate to this in one way or another. But no need to worry. Today, we're opening up about how we stay on top of the social media industry here at Buffer.  In this episode, we'll be sharing how to stay one step ahead with your social media strategies without spending all day chasing the latest news, platform updates, and feature launches. Join us as Buffer's Sophie Gil walks us through her day-to-day workflows and how she stays keeps up-to-date on the industry in just 30-minutes each day.  We hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave & Hailley About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
13:17
May 11, 2020
Adapt and Thrive — Social Media Advice to Get You Through (Part Two)
This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times. (If you didn’t catch part one, we released that last week. Feel free to jump back and start there.) In part two, Buffer’s Kevan Lee and Darcy Peters are again joined by Janet Mesh CEO at Aimtal. In this episode, we join the session as they begin to tackle audience questions on a host of social media marketing topics from paid advertising and how to adjust budgets, to what’s working on social video and marketing with empathy. Check out the full session here: https://lp.buffer.com/social-media-sessions We hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave & Hailley About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
12:41
April 30, 2020
Adapt and Thrive — Social Media Advice to Get You Through (Part One)
Now more than ever social media may be one of your most important channels for connecting with your audience and your customers. The tricky part? Social media strategies have changed just as fast as everything else! This past week we held our first Social Media Sessions event. During the session, Kevan Lee, Buffer’s VP of marketing, was joined by our Customer Advocacy Lead Darcy Peters and Janet Mesh CEO at Aimtal to answer a bunch of social media marketing questions.  In today's epsiode, we're bringing you some of the key insights and takeaways from Kevan, Darcy, and Janet. The session covered topics like engagement, messaging, and creating content in the moment. Check out the full session here: https://lp.buffer.com/social-media-sessions Hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave & Hailley About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
13:22
April 23, 2020
Why Brands Shouldn't Overlook Pinterest (Plus 3 Strategies You Can Use Today)
When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even TikTok — tend to be top-of-mind. But today we're sharing why you should be thinking about Pinterest and how it could fit with your social strategies.  Occasional Science of Social Media co-host and Buffer’s head of PR Hailley Griffis takes a deep dive into data and tactics shared with us by the Pinterest team. For example, did you know that 90 percent of weekly Pinners use Pinterest to make purchase decisions? Listen to this episode for a ton of actionable data and ideas on how your brand can utilize the power of Pinterest.  I hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave  About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
09:22
April 6, 2020
What’s Next for Instagram? New Strategies to Make Your Brand Stand Out
"I feel like I’m getting tired of Instagram and I get the feeling other people are too."  This week, we speak with Buffer’s head of content Ash Read to discuss the future of Instagram. Ash shares a few unconventional opportunities for brands to stand out on the platform and how he sees Instagram marketing evolving. We also discuss why brands should be focused on community building above all else, and the one aspect of marketing that will never change... storytelling. Hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave & Hailley About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
14:43
March 30, 2020
How a VP of Marketing Looks at Social Media Metrics
What metrics really matter to social media marketers and marketing leaders? We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest social media marketing questions. This week, we speak with Buffer’s VP of marketing Kevan Lee, to discuss the metrics that really matter for social media marketers and how Kevan looks at challenges such as inflated video view counts and finding reliable data sources. Hope you enjoy the episode! - Dave & Hailley About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
14:32
March 23, 2020
Social Media Management in Times of Crisis
These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. So what does social media management look like over the coming weeks and months? We’re still figuring it out. We hope that the thoughts in this episode can act as a starting point to work from as we navigate the current and up-coming challenge. - Dave & Hailley Read the Show Notes: https://buffer.com/resources/social-media-management-in-times-of-crisis About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
12:11
March 19, 2020
Encore: Inside the Facebook Ads of Your Competitors
(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you next week. We think you’ll love it. In the meantime, we're revisiting one of our top from the past year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you.) If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this episode! We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We'll share some specific tips on how to get meaningful Facebook ad results, and we're hopeful you'll leave with a list of ideas that you can test today! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/facebook-ad-library About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
12:54
March 9, 2020
Encore: A Crash Course in Microcopy for Social Media Captions
(Right now we’re working on creating a brand new, refreshed version of  The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting  one of our top episodes of 2019. Thank you for being along for the ride  and for making The Science of Social Media  part of your podcast  routine. We're very grateful to have you.) Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the  tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little things  you write on social media everyday. Every word counts, and we want to  help make sure even your small words have a big impact! - Dave & Bonnie Read the Show Notes: https://buffer.com/resources/copywriting-microcopy About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights,  experimentation, and inspiration. Every Monday (and sometimes more) we  share the most cutting-edge social media marketing strategies from  brands and influencers in every industry. If you're a social media team  of one, business owner, marketer, or someone simply interested in social  media marketing, you're sure to find something useful in each episode.   It's our hope that you'll join our 27,000+ listeners each week and rock  your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
13:41
March 2, 2020
Encore: Marie Kondo-ing Your LinkedIn — The LinkedIn Audit Blueprint to Help Your Profile Shine
(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media  part of your podcast routine. We're very grateful to have you.) We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile! We'll show you how. Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence - and the presence of your brand - so that you can shine. Whether you’re looking for your next great job, seeking to grow your thought leadership, or wanting to build a better brand, we have the tips for you. Listen to find out the best ways to make over your presence on LinkedIn … today! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/linkedin-profile-audit About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
16:16
February 25, 2020
Find the Best Times to Post on Social Media
Does the timing of your social media posts still matter? Here at Buffer, we think so! And in today's episode we'll be guiding you through our processes for finding the best times to post on platforms like Facebook, Instagram, Twitter and LinkedIn. Here are the show notes: https://buffer.com/library/best-time-to-post-on-social-media - Dave & Bonnie About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
09:26
February 17, 2020
How to discover what works: Our guide to social media experiments
Over the years, we’ve shared plenty of tips and tactics to help you with social media marketing but one thing we haven’t really done well is to explain how to run social media marketing experiments… Today you’ll learn the six simple steps we use to run social media experiments, and we’ll also share some experiment ideas that you can get started with right away. Here are the show notes: https://buffer.com/library/run-social-media-experiments - Dave & Bonnie About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
10:27
February 10, 2020
How the Instagram Algorithm Works in 2020 (Plus a New Stories Feature)
Do you have a burning question about the Instagram algorithm? If you do, chances are it may have been answered recently. Instagram recently held a Q&A where it shared the ins and outs of the algorithm and publicly addressed some myths and rumours about how it works.  In this episode, we’ll give you a run through of the main questions Instagram answered during this Q&A and we’ll dive deeper into how the algorithm works based on some data Instagram shared a while back. We then wrap up by sharing a new, little-known Instagram Stories feature that was recently released.  - Dave & Bonnie About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
09:28
February 4, 2020
11 Thumb-Stopping Instagram Stories Design Tips
Instagram Stories has over 500 million daily active users, meaning half of Instagram’s overall user base create or view stories every single day. This means you have the potential to connect with your Instagram audience in two different places on the app — the feed and stories — and you don’t want to waste that opportunity with dull Stories and visuals. To help you captivate your audience in your Instagram Stories, we’re going to share some Instagram stories design tips that will have you creating high-quality visuals your followers will go back to view again and again. - Dave & Heather-Mae Read the Show Notes: https://buffer.com/library/instagram-stories-design-tips About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
09:60
January 27, 2020
How Brands Can Leverage Pinterest To Make Sales
Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform. Thankfully there are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile in order to drive sales sales directly from the platform.  In today's episode we share some tips directly from the Pinterest team.  - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/how-brands-can-leverage-pinterest-to-make-sales About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
08:45
January 20, 2020
Encore: The 7 Important Skills You Need to Be a Successful Social Media Marketer
(This week, we're re-airing our top episode of the year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Wishing you a great 2020!) A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019? In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/social-media-manager-job-description About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
13:02
January 6, 2020
Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before
(This week, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Happy new year!) It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today. We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's hoping! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/podcast About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
14:31
December 30, 2019
Introducing: Breaking Brand, Episode One
Today, we have a special episode for you — something a bit different than usual. We’d love to share the first episode of our new podcast series, Breaking Brand, which follows the story of a world-class branding agency closing up shop in order to start a totally new business from scratch. If you enjoy this episode, the full season is available to listen to now, wherever you get your podcasts. Just search Breaking Brand in your podcast app to subscribe. Hope you enjoy the show! - Dave & Heather-Mae Learn more about Breaking Brand: https://lp.buffer.com/breaking-brand About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
24:12
December 16, 2019
The Best Instagram Stories of 2019
Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach.  Over 500 million people use Instagram Stories every day. So when it comes to picking some of the best Stories campaigns of 2019, we really have a lot of options.  We’ll run through a list of our favorites, and you can see videos and screenshots of them in our show notes at buffer.com/podcast. If there are any favorites of yours that we missed, please do let us know by using #bufferpodcast on social. We hope you enjoy the list and get some great ideas for new Stories content in 2020! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/library/best-instagram-stories About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
11:15
December 9, 2019
Why social commerce will rule social media in 2020
What will the future hold for social media?  We have a pretty good guess that social commerce will play a large role. From Instagram Checkout to Pinterest Shop the Look - and everything else in between - the social networks have commerce on their roadmaps. Expect to see a lot more of it in 2020, and get your brand and business prepared today with our episode all about social commerce. Find out the latest on what it is, what it looks like, and how you can make the most of this buzzworthy new opportunity to further your brand and your business.  Social commerce is an especially fun topic to talk about during the holiday season. Shopping is on everyone’s minds. Ours, too. We’ll go deep on the current state of social commerce, plus give you tips on ways to get started right now. - Dave & Heather-Mae Read the Show Notes: https://buffer.com/library/social-commerce-2020 About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
12:41
December 2, 2019
The Complete, Actionable Guide to Marketing Personas
Marketing personas are the foundation that holds your strategy and messaging together.  This week's episode will give you some insight into the persona process that will hopefully kick start your social media strategies for 2020.  If you’re not in planning mode yet, then hopefully this gives you some inspiration on where to start. Marketing personas can do a tremendous job of aligning all the work you do across your marketing channels: website, blog, email, social — you name it. Knowing who you’re talking to and what you’re talking about will hopefully make your job on social media even easier! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/library/marketing-personas-beginners-guide About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
12:45
November 25, 2019
Brand Secrets for Standing Out in a Crowded World
We live in a world of infinite supply… The secret to standing out is to have a brand that your customers connect with and care about deeply. In today’s world, brand is often the only differentiator between your business and your competitors. So in today’s episode, we'll show you how to build a brand! Hear the best tips and strategies from the people behind some of the biggest brands out there -- Sweetgreen, Pattern Brands, and more. These insights all come from our new podcast series: Breaking Brand.  If you want to listen, search Breaking Brand wherever you get your podcasts. - Dave & Heather-Mae Read the Show Notes: https://buffer.com/podcast About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
12:33
November 18, 2019
BFCM: Last-Minute Black Friday + Cyber Monday Marketing Ideas for Social Media
The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? In this episode, we'll share some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. We’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content.  Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/custom-audiences About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
12:54
November 12, 2019
A Crash Course in Building Custom Audiences for Your Social Media Ads
When you want to get your message in front of the right people on social media, where do you turn?  More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads -- whether you're talking to a group of customers, a bunch of website visitors, or a list of subscribers In this episode, we’ll talk you through ways to build custom audiences and lookalike audiences on all the major social media platforms, plus share a couple ideas of how you can put these audiences to the best use. Best wishes for some well-targeted, highly successful ads! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/custom-audiences About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
12:23
November 4, 2019
Bonus: Introducing Buffer’s new podcast series 'Breaking Brand'
On this special episode of The Science of Social Media, we’re introducing you to a new podcast series from Buffer. It’s called 'Breaking Brand' and it charts the journey of Pattern Brands, a family of brands designed to help you enjoy daily life, from idea to launch. Over the past decade the Pattern Brands founding team has helped to launch over 50 businesses — creating over $15 billion in market value. The series dives into the tactics and techniques they’ve learned to create brands to stand out from the crowd. Plus, spoiler alert, throughout the series you can hear exactly how they are built Pattern’s brand, and follow along as they take their first product to market. Breaking Brand is launching on November 5th. 
02:52
October 31, 2019
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. Today we’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things. In total, we’ll walk through 9 very different, but effective social media goals and for each goal we also relevant metrics to track and share how to measure your results. Hope you enjoy! - Heather-Mae & Nate Read the Show Notes: https://buffer.com/library/social-media-goals About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
13:03
October 28, 2019
The Keys to Epic Engagement on Social Media
Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions. Should you be replying to everyone? How can you make sure you capture all your mentions? What are the best ways to respond quickly? In this post, we’ll run through some of the reasons why investing in engagement makes business sense, and we’ll touch on the specific tips and workflows to master engagement on Instagram, Facebook, and Twitter. - Heather-Mae & Nate Read the Show Notes: https://buffer.com/resources/social-media-engagement-tips About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
11:02
October 22, 2019
News Roundup: The Future of Facebook, Pinterest's Latest Changes, the Most Popular Stories, and More
As always, a ton is happening in the world of social media, and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage. Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat. - Heather-Mae & Nate Read the Show Notes: https://buffer.com/resources/social-media-news-october-2019 About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
12:54
October 14, 2019
How to Schedule Instagram Stories (Plus 10 Ideas for What to Make Next)
Where can you practice storytelling in front of an audience of 500 million? Instagram Stories, of course. Instagram Stories are empowering marketers to tell better and deeper stories about our brands. There are some fantastic examples of great Stories out there. We've collected some favorites for you! In this episode, hear about 10 Instagram brands and influencers who have been doing rad things with Stories to give you some inspiration on what you could do for your Instagram Stories, too. - Heather-Mae & Nate Read the Show Notes: https://buffer.com/resources/instagram-stories-who-to-follow About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
12:42
October 7, 2019
The Science Behind the Best Instagram Bios
Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They're one of the most visible descriptions of who you are and what you're about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today. Should you go highly descriptive of what you do, or keep it loose and aspirational?  Should you include contact info? hashtags? emoji?  And how often should you update it?  We’ll unpack these questions together and send you on your way with some tips that you can try on your bio today! - Heather-Mae & Nate Read the Show Notes: https://buffer.com/resources/instagram-bio About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
12:43
September 30, 2019
​​How to Use Instagram to Increase Your Sales: Proven Strategies from the Pros
Black Friday, Cyber Monday, Christmas. Shopping season is just around the corner. We want to help you get prepared by looking at how some of today’s best brands are using Instagram to make sales on social media. These last months of the year are full of retail-focused holidays, and Instagram has become one of the key starting points for e-commerce and shopping lists. Come learn how top brands are approaching this channel with a stellar mix of organic and paid.  Plus, we’ll share a playbook full of actionable tips to help you capitalize on the biggest retail period in the calendar, happening right now. - Heather-Mae & Nate Read the Show Notes: https://lp.buffer.com/shopping-season-on-instagram About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
14:13
September 23, 2019
Inside the Facebook Ads of Your Competitors: How to Research, What to Learn
If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this episode! We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We'll share some specific tips on how to get meaningful Facebook ad results, and we're hopeful you'll leave with a list of ideas that you can test today! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/facebook-ad-library About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
12:56
September 16, 2019
Can You Make a Great Six-Second Ad? Here’s What We Learned From the Best
When marketers wish for more time and resources, they often wish to spend it on video marketing. Well, what if you only needed six seconds of video to make your impression? The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources.  We’ve taken YouTube’s best practices and looked at the list of the best six-second ads to find all the secret ingredients behind short and snappy video marketing. We think these tips will help you craft the perfect YouTube bumper ad, Twitter video, Instagram story -- you name it -- and will make  video marketing a cinch for you and your brand. - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/six-second-video About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
11:60
September 9, 2019
Magical Ways to Measure Social Media Attribution
When someone makes a purchase or signs up for your product, how do you know where they came from? Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Attribution to the rescue! Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. In this episode, we’ll show you how to get started in a lean way and then go deep with robust solutions as you scale. Attribution can be a tricky science, so we’re hoping to give you some clear and actionable tips to start measuring attribution today. Whether you’re looking at running some omnichannel campaigns or if you’re wanting to measure the impact of some quick experiments, we hope these tips will have you covered. - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/attribution About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
13:09
September 3, 2019
How to Find a Fantastic Agency to Help With Your Social Media Marketing
Some of the very best brands on social media get by with a little help from their friends -- agencies and consultants and strategists.  If this is a route you've thought about exploring, then we think you'll find a lot to love in this week's episode all about agencies. Or if you already have an agency on board, then hopefully some of our examples will inspire your next collaboration.  In this episode, we'll discuss how to know if you need an agency, which factors to consider when looking for an ideal partner, and some examples of agency partnerships done well. We hope you find just the advice you need here! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/find-a-social-media-agency About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
12:59
August 26, 2019
A Crash Course in Microcopy for Social Media Captions
Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little things you write on social media everyday. Every word counts, and we want to help make sure even your small words have a big impact! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/copywriting-microcopy About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
13:35
August 19, 2019
Reddit Marketing Strategies for Those Who Don't Have Time for Reddit Marketing
Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your audience may be there. Opportunities certainly exist there. Should you be there, too? It's a tricky question to answer because one of the first rules for marketing on Reddit -- one of the first rules for marketing on any social media site, really -- is that you have to be genuinely engaged and committed to the communities you're part of.  But there's good news. You can gain so much from the awesome people at Reddit whether or not you have the time to fully dive in. Yes, there are marketing tactics to drive meaningful traffic. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy. We'll talk about it all in this week's episode. Come along! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/reddit-marketing/ About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
13:52
August 12, 2019
How to Get the Very Most out of Buffer (Tips From the Team)
So much of social media marketing happens in our social media management tools. On today's episode, we want to make sure this feels like time well spent! We’d love to let you in on all the best secrets and time savers and game changers when it comes to using Buffer for your social media marketing. Plus, we’ll take things one step further and dive into some shortcuts and hacks to get the most out of Buffer plus marketing tools like Zapier, Pocket, Feedly, AirTable, Trello, and more.  Here's hoping you find some new workflows and quick tips to get even more out of Buffer. You got this! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/best-buffer-tips/ About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
14:13
August 5, 2019
Grade Your Marketing for Free With These 10+ Tools
If you want to know if you've checked all the right boxes for your marketing, then look no further than this set of free marketing graders. You can see whether or not your social profiles are set up correctly, how well your website performs, how solid your brand seems. Grading tools can reveal a huge number of checkmarks to celebrate as well as a host of opportunities to shore up.  In today's episode, we'll show you 10 of our very favorite graders that reveal deep insight into your marketing ... and all you have to do is type in your brand, your handle, or your website. We hope you enjoy and that you find some encouraging scores that validate your hard work! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/website-graders-content-scores About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
12:59
July 29, 2019
Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today
They say bigger is better ... but in the case of influencer strategy, we think the opposite could be true! The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI.  Join us for this episode as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. If you're keen to dip your toe into influencer marketing or if you're just interested in a strategy shakeup, then we think you'll find a lot to love in this episode! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/micro-influencers About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
12:51
July 22, 2019
Best Instagram Apps for Marketers: The Rise of the Single-Job, Standalone App
The Instagram app by itself is supremely powerful. But did you know all the best apps to take your Instagram marketing to even greater heights?  The trend of single-job, standalone apps has brought a huge amount of power into the hands of social media marketers, and we can’t wait to share our favorite picks with you today. Join us as we discuss how this trend has changed the game for social media, plus get your wishlist started with a number of the top apps for iOS and Android to help make your social media shine even brighter. - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/instagram-apps About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
12:09
July 15, 2019
The Best New Pinterest Marketing Strategies Working Today
How are brands and businesses succeeding on Pinterest today?  And how can you follow their playbooks to make waves yourself?  We go deep on all things Pinterest marketing in this episode. Join us as we explain the latest strategies, best content tips, and newest distribution tactics to help you get results on Pinterest and drive more engagement and clicks. There are lots of people getting amazing results on Pinterest. We want you to be among them!  - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/pinterest-tips About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
14:19
July 8, 2019
8 Fun Things to Try on Instagram You Probably Haven't Thought of Before
It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today. We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's hoping! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/linkedin-profile-audit About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
13:46
July 1, 2019
How tentree created a record-breaking Instagram campaign
Welcome to a special edition of the Buffer podcast.  In this episode, the team from tentree will share exactly how they created and launched an Instagram campaign that generated more than 15.5 million likes on a single post, making it the fourth most-liked post in Instagram history.  How did tentree write itself into the Instagram record books? What did the strategy behind the post look like? And aside from a bunch of likes, how did this post impact the company?  In this episode, we’ll answer all of those questions and more with exclusive interviews and insights from the team that created this incredible campaign.  Read the Show Notes: https://buffer.com/resources/tentree-earth-day-social-media-campaign About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
31:19
June 26, 2019
Need a Chatbot Marketing Strategy? We've Got You Covered
When you think of chatbot marketing, what comes to mind? Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality is that there are marketing teams and support teams and sales teams making serious progress with their chatbot strategies. We want to help you be one of those brands with a rockin' chatbot strategy. In this post, we'll go deep into the world of messenger bots to give you the details on how to develop a best-in-class chatbot strategy. We’ll answer your questions about best practices for a nearly-human chatbot experience as well as how to get the most value out of chatbots on Facebook Messenger, Twitter, WhatsApp, and more. Here we go! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/linkedin-profile-audit About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
15:05
June 24, 2019
Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine
We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile! We'll show you how. Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence - and the presence of your brand - so that you can shine. Whether you’re looking for your next great job, seeking to grow your thought leadership, or wanting to build a better brand, we have the tips for you. Listen to find out the best ways to make over your presence on LinkedIn … today! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/linkedin-profile-audit About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
15:58
June 17, 2019
The Most Essential (and Surprising) Social Media Statistics and Facts of 2019
What role do social media stats and facts play in your day-to-day? As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference. Plus, you never know when you'll need a good trivia tidbit to impress at a party. :P In this episode, we hope you'll find it all: both the necessary stats and facts to inform your social media decisions plus some social media numbers that will surprise and entertain. Listen to hear the numbers on social media demographics, usage, trends, and much more. We hope these statistics and facts will arm you with the knowledge you need to build an even stronger social media strategy. - Dave & Bonnie Read the Show Notes: https://buffer.com/resources/social-media-manager-job-description About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
14:50
June 10, 2019
Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media
If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement. Engagement with fans. Engagement with your audience. And engagement with your customers. One of the primary components to engagement is customer support, working with your team to answer questions and serve customers on social. In today's episode, we’ll give you a toolbox filled to the brim with ideas, tips, and tools that you can put into practice today. With this knowledge, you can be on the crest of the wave of social media support and make a meaningful impression on your customers. - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/social-media-manager-job-description About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
14:06
June 3, 2019
What If Instagram Got Rid Of Likes? Plus Even More Social Media What Ifs
What if you had a magic wand and could make any change you wanted on social media? Quite a question, right? Well, we dove into the many different what if scenarios -- both real and imagined -- that may shape social media in the months and years to come.  We pulled up all the latest news and changes so that you’ll know what to expect next on social. And we also polled the Science of Social Media listeners to see what they’d change on social media if they had a magic wand.  In today's episode, we cover the big ideas that could shape the way that you do social media marketing for your brand or business. We hope you enjoy! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/social-media-manager-job-description About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
13:59
May 28, 2019
The 7 Important Skills You Need to Be a Successful Social Media Marketer
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019?  In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find! - Dave & Heather-Mae P.S. In this week's episode we mention Buffer's newest feature for Instagram marketers: First Comment scheduling. We'd love for you to take it for a spin by starting a new trial at https://buffer.com. Read the Show Notes: https://buffer.com/resources/social-media-manager-job-description About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
12:22
May 20, 2019
Why Brands are Turning to Spotify as the Next Big Social Platform
There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We'd love to let you in on a secret one that's flying under the radar. Spotify! We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The results have been fascinating. We believe that Spotify is fast becoming a core platform for engaging with customers — through paid ads of course, but also through an organic presence. We’d love to tell you how these brands are doing it. A huge bonus - some of what we’re going share is easy to set up and free to experiment with! Listen in to see how the music streaming giant can drive your brand forward and present some unique and exciting opportunities to connect with your audience. - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/get-more-followers-2019 About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
15:28
May 13, 2019
How to Get (Real!) Followers on Social Media in 2019
One of the most popular topics in social media marketing is how to get more followers. And not just any followers --- real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! We've dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond. Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. We’re talking about real tactics to get real followers — no bots, no shady shortcuts. We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more. - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/get-more-followers-2019 About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
14:06
May 6, 2019
Why Isn't Anyone Talking About Live Video Anymore? The Current State of Live
Live video remains a core feature of the top social networks, so ... why isn’t anyone talking about it anymore?  How should you be thinking about live video and your social media strategy in 2019? Today we’re examining the state of live video on social media. While the live video buzz may have cooled, there are still significant opportunities to use live video to your advantage. We hope to give you some fresh perspectives and ideas on what live video could look like for you and your brand.  - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/live-video-2019/ About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
11:31
April 29, 2019
(SSM Selects) 6 Proven Instagram Marketing Tactics to Grow Followers and Engagement
A very special SSM Select episode from our archives! Instagram is one of the most important (if not the most important) for brands and businesses looking to succeed on social media in 2019. However, succeeding on Instagram is a whole different story.  This week, we're discussing 6 proven Instagram marketing tactics that your bran can use today to grow followers and engagement in meaningful ways.  Enjoy! From Brian & Hailley: It has been an honor to share our Mondays with you every single week for the last two and a half years. To all of our incredible listeners out there, thank you for making this such a memorable experience. Wishing you the very best going forward. Resource:  https://buffer.com/instagram-for-business About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
12:23
April 22, 2019
6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity
Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential. Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time. This week on the Science of Social Media we're examining the fascinating field of neuroscience and how it can positively influence our marketing productivity. Read the Show Notes: https://buffer.com/resources/neuroscience About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
14:29
April 15, 2019
8 Unexpected Marketing Lessons from History’s Most Influential Leaders
This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders. You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra. Much of what they would consider their mantra has a ton of implications on marketing today. In episode 141 of the Science of Social Media, Brian and Hailley break down concepts like the Socratic Method, transparency, rhetoric, and lots more. Read the Show Notes: https://buffer.com/resources/marketing-lessons About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
13:44
April 8, 2019
How to Turn Fans and Customers Into Brand Champions in 2019
A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they're everywhere! One of the most powerful sources of authentic influence and brand advocacy is your very own customer and fan base.  Yet many brands simply aren’t utilizing this untapped resource. We hope to change that today by providing you with a specific brand advocacy strategy.  As marketers and brands are starting to feel the effects of evolving social media algorithms, relationships are becoming the new Reach. Read the Show Notes: https://buffer.com/library/influencer-marketing About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
12:57
April 1, 2019
(SSM Selects) 6 Rules for Great Storytelling as Told by Pixar
A special episode from the SSM archives! This was one of the most popular episode from 2018 - voted on by our listeners! As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology. Luckily for us, Pixar openly shares their knowledge for everyone to learn from! In this very special Science of Social Media Select Episode, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand's most important marketing, business, and social media asset. Read the Show Notes: https://www.briangreggpeters.com/storytelling About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
14:44
March 25, 2019
The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement
What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. While we don't typically associate the art of copywriting with social media captions, the two are deeply intertwined. A really good caption informs us about the things we cannot immediately see and encourages us to look at an image or video more closely. From specific writing techniques to the psychology behind bringing your stories and captions to life, you’ll leave today’s episode with several new copywriting tactics and strategies to try. Read the Show Notes: https://buffer.com/resources/the-art-of-copywriting About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
11:40
March 18, 2019
9 Proven Techniques to Improve Your Instagram Content (Feed + Stories)
An incredible 500 million people actively use Instagram and Instagram Stories every day. But it's not just the sheer number of users that's impressive, Instagram is helping businesses grow in a big way.  80% of Instagram users follow a business, 72% of users have been influenced by Instagram to purchase a product, and 65% of the best performing posts contain products.  With Instagram and Instagram Stories on a meteoric rise, we wanted to share 9 techniques that you can use to improve your content to ensure that you’re getting the most out of your Instagram marketing program. How to Grow Your Instagram Account: https://buffer.com/library/instagram-growth About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
13:58
March 11, 2019
7 Easy Ways to Improve Your Retargeting Ad Campaigns
Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet "window shoppers" into real paying customers for your business. While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth is the buying process is extremely complicated. In fact, roughly 98% of your website traffic won't convert into customers upon first visit. Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level. Read the Full Research: https://buffer.com/resources/retargeting About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 20,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
14:05
March 4, 2019
Does Vertical Video Make a Difference in Results? We Spent $6,000 on Experiments to Find Out
Does vertical video really make a difference in your social media results? This week we have some brand new research lined up for you. Over the last three months we teamed up with Animoto and spent more than $6,000 on dozens of experiments to find out how vertical video compares to square and landscape video in terms of engagement, views, clicks, and more. We were shocked by the results! We'll be sharing everything we learned from the study and how you can apply those learnings to your own social media strategy moving forward. Read the Full Research: https://blog.bufferapp.com/vertical-video About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 20,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
15:40
February 25, 2019
How Nike, Square, Blenders Eyewear, and Other Top Brands Approach Instagram Marketing in 2019 (New Case Studies)
Ever wonder how some of the world's top brands approach Instagram marketing? You're in luck! This week we have a ton of great resources all tied up into one jam-packed episode.  We spent the last few months interviewing marketers from leading brands like Nike, Square, Bustle, Blenders Eyewear (and more) to dig into their specific Instagram strategies.  In episode 134, we cover everything from the customer experience to content to advertising to Instagram Stories and everything in-between. It's an episode you won't want to miss.  Enjoy! Show Notes: https://buffer.com/instagram-for-business About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry.  If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 25,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at - www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
14:34
February 19, 2019
The Top 10 Social Media Marketing Tools Brands are Using to Succeed in 2019
Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it's a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. This week we’re exploring the top 10 social media tools brands are using to succeed in 2019. Utilizing these tools in your daily workflows will help improve results across the board. About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry.  If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 25,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at - www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
13:41
February 11, 2019
How Top Ecommerce Brands Use Shopping on Instagram to Drive Sales and Growth
Instagram now has more than 1 billion monthly active users worldwide and 500 million+ people use Instagram Stories on a daily basis. But, did you know that Instagram now makes up 36% of Facebook’s ad revenue? A number that is expected to grow to $9 billion globally by 2020! Instagram advertising is a big deal for Facebook and an even greater opportunity for businesses. We’re exploring Shopping on Instagram and how some of today's most successful brands are using the features to sell their products. About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 25,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at - www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
14:50
February 4, 2019
The State of Social 2019 Report: Insights From More Than 1,800 Marketing Professionals
Buffer's annual State of Social report is here! This year we surveyed more than 1,800 marketers from businesses of all sizes (across a range of industries) to get their take on what the future of social media marketing looks like in 2019. The report is fully focused on providing you with the insights you need to fuel your strategy for the year ahead.  We'll be covering the most important trends, channels, strategies and tactics that brands are using to thrive on social media! Read the Full Post: https://buffer.com/state-of-social-2019 About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 20,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
13:54
January 28, 2019
6 Powerful Psychological Biases And How They Influencer Human Behavior Online
Great campaigns happen at the intersection of marketing and psychology - the sweet spot where your content and messaging connects with your audience on a deep, human level. Understanding the growing field of marketing psychology and the concepts behind cognitive biases can help persuade and influence audiences in powerful ways online. This week we’re exploring six powerful psychological biases and how they influence human behavior online. Read the Full Post: blog.bufferapp.com/marketing-psychology About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 20,000+ listeners each week and rock your social media channels as a resultThe Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.  We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp Check us out on Twitter - www.twitter.com/buffer
13:11
January 21, 2019
The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube’s Big Advertising Opportunity, The Ultimate Facebook Engagement Guide, and More!
Looking to take your professional skills to the next level?  Thinking about YouTube advertising as a new channel for your brand? Wondering about the best-practices for generating tons of Facebook engagement? In episode #129, Brian and Hailley discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, using Instagram's latest Close Friends feature for your brand, and much more!
13:29
January 14, 2019
What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)
Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it! Although we continue to see a rise in the usage and effectiveness of Stories content, traditional Facebook posts in the News Feed offer a powerful outlet for brands looking to generate engagement and traffic. Which is why we teamed up with BuzzSumo to analyze more than 777 million Facebook posts from 2018. Here's everything we learned about successful content in 2019 and how your brand can thrive on Facebook.
13:34
January 7, 2019
5 Data-Backed Social Media Marketing Trends You Need to Know for 2019
2019 is officially here! Gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create. The brands that are successful in delivering personalized experiences to their audiences are the brands that are going to thrive with social media in the coming year. Today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet.
14:24
January 2, 2019
(SSM Selects) 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level
A special episode from the SSM archives! This was the most popular episode from 2018 - voted on by our listeners. Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you share across each of your channels. But how do we as brands create consistently great content that our audiences love and keep coming back to? 11 content creation hacks that will help to save you time and increase your reach on social media.
14:39
December 26, 2018
13 Social Media Experts Share Their Biggest Piece of Marketing Advice
Often the best way to learn about a craft is from someone who has been in your shoes before. That's why we turned to 13 social media experts for their biggest piece of marketing advice. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. These social media and marketing tips should help!
14:44
December 17, 2018
How to Use Video Content to Raise Brand Awareness and Sell Your Product
Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. There’s data, too! For example, did you know that 76% of businesses say it helped them increase sales? Or that 80% of marketers say video has increased time spent on their website? This week we’re looking to help you increase awareness and sales using the highly-engaging format of video.
13:10
December 10, 2018
A Marketer's Guide to Decoding Social Media Algorithms in 2019
Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. Yet they remain a mystery on so many different levels. We're fortunate to have an inside look at the various algorithms that power the world's biggest networks. Today we're covering everything you need to know about decoding social media algorithms in 2019 and what brands can do to thrive moving forward.
12:58
December 3, 2018
We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Research)
We gathered never-before-seen data from more than 15,000 Instagram Stories posted by over 200 of the world’s top accounts and brands. This is one of the largest studies ever conducted on Instagram Stories and this week we're breaking down everything we learned (and what you need to know) from our research. You'll learn the best times to post to Stories, the most effective Stories length, how to increase reach and impressions, benchmarks for different industries, and lots more.  Enjoy!
13:34
November 26, 2018
Instagram Stories Strategy: How Businesses Can Create Thumb-Stopping Stories Content
More than 400 million people use the Instagram Stories every day - making Stories an amazing opportunity for your business to reach your customers on social media. Today we're sharing tips, hacks, and strategies that you can use to create thumb-stopping Instagram Stories content that will WOW your audience.  Whether you’re using Stories to build awareness, for advertising purposes, or are simply looking to get started, this episode has something actionable for everyone.
12:43
November 19, 2018
Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)
According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. That's where we hope to help! We teamed up with Mailchimp, Square, and WooCommerce to bring you a brand-new small business marketing guide for 2019. Today, we'll be covering specific and actionable marketing strategies that you can use to grow your business in meaningful ways.
12:13
November 12, 2018
7 Invaluable Marketing Skills That Help Top Teams Produce Consistently Great Content
Marketing skills and career growth do not come easy in a field that moves at the speed of light. It seems like every single week companies are demanding an evolved skill set out of their marketing team. Brands that can successfully bring a variety of people, marketing skills, and unique perspectives together have a huge advantage in providing value to their customers. We're breaking down 7 invaluable marketing skills that help the world's top teams produce consistently great content.
12:28
November 5, 2018
9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)
Great marketing ideas are hard to come by. Which is why many businesses resort to blogging as their go-to marketing strategy. But there are so many great opportunities out there to expand channels and attract customers. But, focus is key when developing new ideas and exploring opportunities. This week, we're diving into 9 effective marketing ideas that don't include blogging such as: podcasting, video series, events, and more! Plus, we're sharing how to focus on the RIGHT opportunities.
13:22
October 29, 2018
How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!
Looking to catch up on the latest social media news and trends, but short on time? This week we're covering everything you need to know to get caught up on social media: - How to launch your product on Product Hunt like a boss and generate tons of awareness, traffic, and feedback. - Lessons learned from 17.2M impressions on Twitter and the science behind what makes for a good Tweet. - Key Facebook trends for 2019 that businesses should keep their eye on to be successful. And more!
15:02
October 22, 2018
Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI
Influencer marketing is here to stay.  Beauty, business, and tech influencers (among others) can have a huge impact in helping businesses to reach what can be difficult demographics. Great influencer marketing campaigns include content that is compelling to your audience, authentic to the storyteller’s voice, and is in-line with your goals.  We're exploring how you can get started with your own influencer marketing campaigns as well as how to find quality influencers and calculate ROI.
12:11
October 15, 2018
Neuromarketing: Surprising Facts Businesses and Marketers Should Know
Neuromarketing. Sounds complicated, doesn’t it?  Fortunately for marketers and small businesses it doesn't have to be! Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Understanding why people make purchasing decisions online and how they respond to marketing strategies is a critical in effectively marketing your own products or services.  We're diving into the world of neuromarketing and how you can use it to get better results.
13:55
October 8, 2018
Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!
Looking to catch up on the latest social media news, but short on time? This week (ep. #114) we're chatting about all of this and more: - Instagram's co-founders stepping down from Facebook and what this critical change means for social giant. - Vertical video gaining momentum and becoming the preferred method of content consumption. - Facebook launches new Stories Ads format. Don't miss what they can do for your business. - Facebook to allow Facebook Pages to join Groups as a Page.
14:50
October 1, 2018
How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!
Looking to catch up on the latest social media news, but short on time? This week (episode #113) we're chatting about all of this and more: How two brands are using social media to generate hundreds of thousands of dollars in revenue and why it's not as difficult as you think. Instagram testing a brand new stand-alone shopping app. LinkedIn launches powerful new ad format for businesses called Dynamic Ads. Twitter released a feature allowing users to switch to a chronological timeline.
12:49
September 24, 2018
How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Other Social Networks
As businesses and marketers we've all had that feeling at one time or another... Where and how am I going to find my next great content ideas?  Developing consistently for your social media accounts, blog, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. But content can also be the heart and soul of our business marketing strategy. This week on the show, we're sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities. - Brian & Hailley Show Notes: https://blog.bufferapp.com/content-ideas About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 17,000+ listeners (more than 1,120,000 downloads to date!) each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Check us out on Instagram - www.instagram.com/buffer Check us out on Facebook - www.facebook.com/bufferapp  Check us out on Twitter - www.twitter.com/buffer
11:11
September 17, 2018
5 Proven LinkedIn Marketing Tips to Grow Your Company Page 600% Faster
We asked you (our listeners) to let us know which social media networks you would like to learn more about - LinkedIn (53%) came in a close second, just after Instagram (62%). To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600%.
13:09
September 10, 2018
A Brand New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, 5 YouTube Facts You Can’t Miss, and More!
Looking to catch up on the latest social media news, but short on time? We have you covered! After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. Facebook interviewed some of the top video producers on social media media and compiled their latest tips and tricks to creating video. We have some really interesting YouTube stats for you on how to improve your brand’s performance on YouTube.
14:54
September 4, 2018
We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Today, we're excited to share the eye-opening research with you (hint: Page engagement continues to decline) as well as how your business or brand can revamp your Facebook marketing strategy moving forward and still find a ton of success on the platform. We've learned that the best way to succeed on Facebook is to take a growth mindset. Here's how!
14:33
August 27, 2018
Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!
Looking to catch up on the latest social media news, but short on time? We have you covered! This week we have a super interesting episode lined up for you, starting with specific details around Facebook's plan to redesign business Pages from top to bottom for "utility." We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more.
14:52
August 20, 2018
7 Psychology Facts That All Social Media Marketers Should Know
What do psychology and social media have in common? A lot more than you'd imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, and purchase products online. Understanding the psychology facts behind the way audiences think on social media is the first step in creating a better experiences, stronger relationships, and loyal customers in the long run. This week we're looking at 7 psychology facts that all social media marketers should know.
15:35
August 13, 2018
Everything You Need to Know about Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!
Is your business prepared for the future of social media?  The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks. This week we're chatting about a brand new Instagram engagement study, including everything you need to know about why users interact with content. We're also discussing vertical video on social media and 3 reasons why influencer marketing campaigns fail.
16:40
August 6, 2018
6 Old School Marketing Tactics That Still Work on Social Media
It seems like everywhere we look there's some new social media marketing tactics being touted as the next big thing. As businesses, we're constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy - often leaving what used to work in the past. This week we're dusting off 6 old school marketing tactics that still work like a charm on social media. Plus, we're exploring how your business can implement them in new and creative ways.
12:06
July 30, 2018
752,626 Facebook Ads Analyzed, How One eCommerce Store Generated 41,000 Emails and 10,000 Followers, New Social Media Tools, and More!
A ton of great stuff to talk about in the world of social media marketing this week!  Several interesting and actionable articles published in the social media and marketing industry recently and we’re sharing the most important takeaways and learnings from all of those.  From important Facebook ads research and data, to generating emails and social media followers as a small business, to our favorite new social media tools on the market, this is an episode you won’t want to miss.
14:03
July 23, 2018
How to Sell Your Product or Service on Instagram Like the Pros
Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly in front of consumers. More than 1 billion Instagram consumers to be exact!  Today’s episode is a list of best-practices, tools, and key data points that you’ll need to know to be successful with Instagram posting and advertising, and ultimately, selling your product or service on one of the world's leading social media platforms.
13:38
July 16, 2018
A Customer-Focused Social Media Strategy to Increase Engagement and Social ROI
This week we’re looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand.  We'll be sharing a ton of ideas and information so that you can get started today setting up a social media strategy that will put your customers at the center of everything.  Focusing on your customers or social media will help you to increase engagement one every channel, improve ROI, and make social media a focal point of success for your business.
12:45
July 9, 2018
Instagram IGTV (Television for the Mobile Generation) - How it Works Plus An Exclusive Creators Guide
Instagram IGTV is here! Today, we’re diving into one of the most exciting new platforms on the entire internet right now - Instagram's brand new platform: IGTV. We’ve got everything you need to know about the new Instagram platform, plus, an exclusive guide for IGTV creators. We're predicting Instagram to pass Facebook’s 2 billion users in the next 5-10 years. Particularly because of their innovations on the mobile front with things like IGTV, which we’re going to cover in detail today.
12:29
July 2, 2018
One Million Downloads, One Hundred Episodes, Two Co-Hosts, and One Random Show
We're celebrating one million downloads and our 100th episode!  In this totally random episode, Brian and Hailley go completely off-script and give you a never-before seen or heard peek inside The Science of Social Media.  They'll be sharing their top lessons learned from 100 episodes, favorite moments, biggest challenges, as well as how they grew the Buffer Podcast to more than one million downloads as a side project. Here's to one hundred episodes and one million downloads more!
26:35
June 25, 2018
99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)
Did you know: Before Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends’ posts in the feed? The Instagram team shared some never-before seen or heard updates behind how the Instagram algorithm actually works. We're covering all of those in detail on today's episode. Plus, we've got the scoop on several other Instagram updates that you won't want to miss as a marketer, business, or brand.
13:57
June 18, 2018
98: 2018 State of Social Media Marketing Industry Report (What the Future Holds for Businesses)
A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we're breaking down all of the most important takeaways for businesses and marketers! Have you ever wondered how fellow businesses and marketers are using social media? Or if you should focus more on ads or messenger bots or video? More than 5,700 marketers revealed where, why, and how they’ll focus their organic and paid social media efforts in 2018 and beyond.
12:04
June 11, 2018
97: 10 Proven Social Media Tips for Small Businesses and Entrepreneurs
Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having so many different responsibilities! But the fact remains... Social media marketing is a HUGE opportunity for small businesses and entrepreneurs to grow their audience. Today, we're breaking down our 10 most proven social media marketing tips that will help small businesses and entrepreneurs (you) succeed on social media in 2018 and beyond.
13:01
June 4, 2018
96: 50+ Marketers On How to Prove Social ROI, Where Video Marketing is Headed in 2018, Exciting New Instagram Features, and More!
Covering the biggest news in the social media marketing world, including one subject that we as marketers don’t talk about enough - Proving social media ROI. We’re also covering the biggest video trends in 2018 and what marketers need to know moving forward. Instagram released a ton of exciting features that will continue to grow the platform in big ways. You won't want to miss what those are!  Finally, Facebook leaked a new influencer marketing platform and we've got the inside scoop.
13:39
May 29, 2018
95: YouTube Marketing 101: How We Grew Our Channel By 59% in 30 Days
We partnered with Brian Dean of Backlinko to create a huge, step-by-step case study on how you can grow your brand’s YouTube channel in a big way… starting today. In just 30 days after implementing Brian Dean’s advice, we’ve grown our YouTube channel by 59%, monthly views have shot up by 35%, and video watch time has increased by 61%. In episode #95 of The Science of Social Media, Brian and Hailley share everything you need to create a rock-solid YouTube marketing strategy from scratch.
14:10
May 21, 2018
94: GDPR: New Data Privacy Laws and Important Changes Businesses and Marketers Need to Know
GDPR (General Data Protection Regulation) is a new data privacy regulation that aims to give individuals in the EU protection and control over their personal data. It has major implications for your business and the marketing and social media tools you use, whether you’re located in the EU or not. In episode #94 of The Science of Social Media, we're breaking down the new GDPR regulation into understandable steps that you and your business can take to keep your social media strategy running smoothly.
12:48
May 14, 2018
93: Facebook F8 Recap: The Biggest Announcements Marketers Need to Know & Why They’re Important
Facebook F8 is one of the most important conferences of the year for the social media world! With F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagship conference. Today we're chatting about the biggest announcements from Facebook F8 2018 and some thoughts on what F8 could mean for the social media industry moving forward.
15:16
May 7, 2018
92: 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More!
Understanding hundreds of different social media demographics-or the different characteristics of audiences on each social media network-is key to defining your strategy.  We'll be chatting about 20+ key social demographic facts for each of the major platforms (Facebook, Instagram, Twitter, and LinkedIn). We're also breaking down Facebook's Q1 Earnings Report and an encounter between Elon Musk and the co-founder of HubSpot, Dharmesh Shah. Dharmesh learned a valuable lesson from Elon Musk.
18:01
April 30, 2018
91: Your Personal Brand: Why It's The Most Important Career Asset You Own
Did you know it takes less than two-tenths of a second for an online user to form a first opinion about your brand based on social media? Or that 77% of recruiters use search engines to learn about candidates? And of those researching candidates online, 35% eliminated a candidate from consideration based on information found online. Your personal brand is the most important career asset you own. We're talking all about personal branding and how you can succeed in today's competitive market.
13:36
April 23, 2018
90: 21 Actionable Facebook and Instagram Video Tips You Can Try Today
As video content on social media becomes more widely used, it’s clear that companies not using video are missing out on a big opportunity to bring their brand to life. Video makes your brand more human, engaging, and helps to create trust because people get to meet the folks that help to make your company thrive. In episode #90, Hailley & Brian dive into 21 actionable tips on how you can create engaging videos for the two of the largest platforms out there: Facebook and Instagram.
14:09
April 16, 2018
89: The Best Times to Post on Social (According to Research), LinkedIn Launches Video Ads for Businesses, GIPHY Marketing Ideas, & More!
Tons of exciting and interesting things to talk about in the world of social media this week! We're breaking down the best times to post to social media (according to more than 20 research studies). LinkedIn launched a great new video ad product for marketers and businesses looking to reach a targeted audience.  Buffer has a brand new GIPHY channel and we have some great ideas for you. We're also sharing some exciting news - The Buffer mobile app has been nominated for a Webby Award!
13:56
April 9, 2018
88: The 10 Top New Social Media Tools to Try in 2018 for Marketers
2018 is in full swing and you might be looking for new social media tools to add to your marketing stack! According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape. So where do you start? As part of our State of Social Media 2018 campaign, we partnered with the team at Product Hunt to put together a list of the latest trending social media tools for marketers to try in 2018.
13:14
April 2, 2018
87: Facebook & Cambridge Analytica (What You Need to Know), 3 Must-Read Social Media Books in 2018, Instagram Algorithm Changes, and More!
Another busy week in the world of social media!  We're covering everything you need to know to stay up-to-date on the latest happenings in social media marketing.  In episode #87, Hailley and Brian chat about the recent Facebook & Cambridge Analytica data incident, new and exciting changes to the Instagram algorithm, 3 must-read social media books in 2018, YouTube Stories, and more!
13:21
March 26, 2018
86: 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)
Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you share across each channel. How do we as marketers and business owners create consistently great content that audiences love and keep coming back to? In episode #86, Hailley and Brian explore 11 content creation hacks that will help to save you time and increase your reach on social media. Plus, we're super excited to share a big announcement to share with you!
15:37
March 19, 2018
85: 6 Rules For Great Storytelling & Why Stories Are Your Most Important Social Media Asset
Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation.  As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology. Luckily for us, Pixar openly shares their knowledge for everyone to learn from! In episode #85, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand's most important social media asset.
14:14
March 12, 2018