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The SDM Show

The SDM Show

By Rob Cairns

The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
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Episode 385: Pivioting Your Marketing With Ryan Waterbury

The SDM ShowJan 21, 2024

00:00
40:18
Episode 410 Life as a WordPress Developer With Derek Ashauer

Episode 410 Life as a WordPress Developer With Derek Ashauer

Rob Cairns talks to Derek Ashauer about life as a web developer. Show Highlights: 1. The WordPress Community. 2. Discussing Product Needs. 3. Balance Between life and work.

Apr 30, 202451:27
Episode 409: WordPress Potpourri With Damon Cook

Episode 409: WordPress Potpourri With Damon Cook

Rob Cairns talks to Damon Cook about WordPress. Show Highlights: 1. What changes are coming? 2. What is Damon excited about in WordPress? 3. Things Rob and Damon would like to see in WordPress.

Apr 26, 202432:59
Episode 408: Ghosting in Business is Not Good

Episode 408: Ghosting in Business is Not Good

Rob Cairns talks about not ghosting in business. Show Highlights: 1. Why ghosting is bad for business. 2. How it is unprofessional. 3. How ghosting does not build relationships.

Apr 24, 202406:01
Episode 407: Coaching and Copywritting with Todd Jones

Episode 407: Coaching and Copywritting with Todd Jones

Rob Cairns and Todd Jones talk about coaching and copywrighting. Show Highlights: 1. Why coaching? 2. How AI impacts copyrighting. 3. Steps to make your copyrighting better.

Apr 20, 202440:14
Episode 406: Running a Plugin Company With Katie Keith

Episode 406: Running a Plugin Company With Katie Keith

Rob Cairns talks to Kelly Keith about running a plugin company, Show Highlights: 1. How to run a plugin company. 2. How to grow your business. 3. How to deal with support issues.

Apr 16, 202431:59
Episode 405: WordPress 6.5 and Beyond With Birgit Pauli-Haack

Episode 405: WordPress 6.5 and Beyond With Birgit Pauli-Haack

Rob Cairns and Birgit Pauli-Haack talk about WordPress 6.5 and beyond. Show Highlights: 1. Why was WordPress 6.5 delayed? 2. Changes in WordPress 6.5 3. Changes to come in future versions of WordPress.

Apr 11, 202446:15
Episode 404: Agency Tools With Ryan Waterbury

Episode 404: Agency Tools With Ryan Waterbury

Rob Cairns talks to Ryan Waterbury about what tools your agency should use.


Show Highlights:

  1. What tools should your agency use?
  2. Processes matter more than tools.
  3. A discussion around Project Management tools.




Mar 31, 202440:06
Episode 403: Lead Generation With Jason Friedman

Episode 403: Lead Generation With Jason Friedman

Rob Cairns talks to Jason Friedman about lead generation. Show Highlights: 1. What is lead generation? 2. How do generate leads? 3. What do potential customers look for?

Mar 26, 202449:11
Episode 402: When Life Tosses You a Curve Ball

Episode 402: When Life Tosses You a Curve Ball

Rob Cairns talks about life changes creating curveballs. Show Highlights: 1. What Medical Issue caused the problem? 2. Diabetes is a big one. 3. Rob is grateful to people for caring.

Mar 21, 202406:43
Episode 401 100 Livestreaming and Digital Media Predictions Vol 4 With Ross Brand

Episode 401 100 Livestreaming and Digital Media Predictions Vol 4 With Ross Brand

Ross Brand and Rob Cairns talk about his book 100 Livestreaming and Digital Media Predictions Volume 4. Show Highlights: 1. Why the book? 2. Where Livestreaming and Digital Media is going. 3. Some top tips for Livestreaming and Digital Media.

Mar 19, 202401:06:10
Episode 400 : My Peeps

Episode 400 : My Peeps

In this podcast, Rob Cairns does a roundtable with his Peeps - Tood Jones, Davinder Sing Kanith, Ryan Waterbury, and out-from-retirement Paul Lacey.

Mar 14, 202401:02:32
Epiosde 399: What Social Media Sites SHould You Be On?

Epiosde 399: What Social Media Sites SHould You Be On?

Rob Cairns talks about what social media sites you should be on.

Feb 21, 202404:04
Episode 398: The Business 0f WordPress With Aaron Edwards

Episode 398: The Business 0f WordPress With Aaron Edwards

Rob Talks to Aaron Edwards about the business of WordPress.


Show Highlights:

  1. Aaron's WordPress original story.
  2. AI in WordPress and Marketing.
  3. SASS products.
Feb 16, 202434:27
Episode 397: How to Take Great Ideas in WordPress and Run With It - With Kevin Geary

Episode 397: How to Take Great Ideas in WordPress and Run With It - With Kevin Geary

Rob Cairns sits down and talks to Kevin Geary. Show Highlights: 1. Kevin's WordPress origin story. 2. How do we take great ideas and go with them. 3. Page Builders vs Blocks.

Feb 15, 202434:33
Episode 396 Job Loss and AI

Episode 396 Job Loss and AI

Rob Cairns talks about if AI causes Job Loss. Show Highlights: 1. Will AI cause job loss? 2. How AI will impact jobs. 3. Embrace AI.

Feb 13, 202406:09
Episode 395: The Business of WordPress With Sherru Holub

Episode 395: The Business of WordPress With Sherru Holub

Rob Cairns talks to Sherry Holub about the business of WordPress. Show Highlights: 1. Sherry's WordPress Origin story. 2. The business of WordPress. 3. Sherry's opinion of what works and what does not work.

Feb 11, 202437:02
Episode 394: Rob Cairns Podcast Origin Story

Episode 394: Rob Cairns Podcast Origin Story

Rob Cairns talks about his Podcast Origin Story.


Show Highlights:

  1. His background on why he likes podcasting.
  2. Why did he start podcasting?
  3. Things he did when he started podcasting.


Feb 08, 202406:06
Episode 393: Security Tips For Your Business

Episode 393: Security Tips For Your Business

Rob Cairns talks about security tips for your business. Show Highlights: 1. Backups. 2. Phishing scams. 3. Online banking.

Feb 03, 202408:31
Episode 392 More WordPress Security With Tim Nash

Episode 392 More WordPress Security With Tim Nash

Rob Cairns and Tim Nash talk about more WordPress security.


Show Highlights:


  1. Tim's thoughts on security.
  2. How to protect your website.
  3. What you should do now.
Feb 02, 202401:23:27
Episode 391: WordPress Security With Thomas Raef

Episode 391: WordPress Security With Thomas Raef

Rob Cairns sits down with Thomas Raef to talk all about security. Show Highlights: 1. Issues with cookies. 2. Tips to help you secure your website. 3. Test your backups.

Feb 01, 202447:28
Episode 390: Blogvault with Akshat

Episode 390: Blogvault with Akshat

Rob Cairns talks to Akshat from Blog Vault. Show Highlights: 1. What is Blogvault. 2. How does Blogvault protect your WordPress website? 3. Features of Blogvault.

Jan 31, 202445:18
Episode 389 All About Security Week

Episode 389 All About Security Week

Rob Cairns talks about All About Security Week. Show highlights: 1. Guests for security week. 2. Topics for security week.

Jan 30, 202405:29
Episode 388: Invest Time and Effort Into Your Marketing

Episode 388: Invest Time and Effort Into Your Marketing

Rob Cairns talks about investing time and effort in your business marketing. Show Highlights: 1. How to invest time. 2. What you should do for marketing. 3. How to schedule time for your marketing.

Jan 26, 202406:36
Episode 387: About Pages With Todd Jones

Episode 387: About Pages With Todd Jones

Rob Cairns talks to Todd Jones about - About Pages. Show Highlights: 1. Why an about page? 2. What makes a good about page? 3. Things not to put on an about page.

Jan 24, 202424:43
Episode 386 Client Portals with Laura Elizabeth

Episode 386 Client Portals with Laura Elizabeth

Rob Cairns talks to Laura Elizabeth about client portals" Show Highlights: 1. Why a client portal. 2. Features of a client portal. 3. Laura's client portal product..

Jan 23, 202428:21
Episode 385: Pivioting Your Marketing With Ryan Waterbury

Episode 385: Pivioting Your Marketing With Ryan Waterbury

Rob Cairns and Ryan Waterbury talk about pivoting their marketing.


Show Highlights:

  1. Does Email Marketing matter?
  2. PPC in Marketing.
  3. What marketing is working for clients?
  4. Your website is part of your marketing toolbox.
Jan 21, 202440:18
Episode 384 Entrepreneurship and Freemius With Vova Feldman

Episode 384 Entrepreneurship and Freemius With Vova Feldman

Rob Cairns talks to Vova Feldman about Entrepreneurship and Freemius.


Show Highlights:

  1. What is entrepreneurship?
  2. Who makes a good entrepreneur?
  3. What qualities should an entrepreneur have?
  4. What is Freemius?
  5. What plugin issues does Freemius solve?
Jan 18, 202457:54
Episode 383 My Agencies Productivity Stack

Episode 383 My Agencies Productivity Stack

Rob Cairns talks about his Agency's productivity stack. Show Highlights:

1. Tools he uses. 2. Why he uses the tools? 3. One tool Rob is looking at.

Jan 16, 202407:05
Episode 382 E Mail Marketing and DMARC Changes With Simon Harper

Episode 382 E Mail Marketing and DMARC Changes With Simon Harper

Rob Cairns talks to Simon Harper about E-Mail Marketing and DMARC Changes. Show Highlights: 1. What changes are coming to Email authentication and DMARC. 2. How to avoid your emails from going into Spam. 3. Tips to help your e-mail marketing.

Jan 13, 202432:54
Episode 381 Resolutions vs Goals

Episode 381 Resolutions vs Goals

Rob Cairns talks about the difference between Resolutions and Goals. Show Highlights: 1. Why resolutions do not work. 2. Short-term and long-term goals. 3. Goals must be measurable.

Jan 09, 202405:47
Episode 380: Bertha.Ai and All Things AI With Andrew Palmer

Episode 380: Bertha.Ai and All Things AI With Andrew Palmer

Rob Cairns sits down with Andrew Palmer to talk about Bertha.Ai and all things AI.


Show Highlights:

  1. Changes to Bertha.AI .
  2. Roadmap for Bertha.AI .
  3. What is going on in the AI space.
  4. Turmoil at Open AI.
Dec 28, 202354:15
Episode 379: Geeking Out on WordPress Security With Thomas Raef

Episode 379: Geeking Out on WordPress Security With Thomas Raef

Rob Cairns talks to Thomas Raef about hard-core WordPress security. Show Highlights: 1. What to do to harden your WordPress install. 2. Why does server hardening matter? 3. Can you DIY your WordPress security?

Dec 27, 202356:06
Episode 378: Rob Cairns Announces He Will Be Speaking at Podcamp Toronto 2024

Episode 378: Rob Cairns Announces He Will Be Speaking at Podcamp Toronto 2024

Rob Cairns talks about speaking at Podcamp Toronto 2024.

Dec 20, 202305:44
Episode 377: Yoast and AI With Kimberly Cole

Episode 377: Yoast and AI With Kimberly Cole

Rob Cairns sits down with Kimberly Cole of Newfold Digital to talk all things Yoast and Ai. Show Highlights: 1. Why has Newfold entered into the AI space with Yoast. 2, What are the benefits of using Yoast and AI. 3. Roadmap of features to come.

Dec 19, 202335:45
Episode 376 - Preparing For the Holidays and Beyond With Ryan Waterbury

Episode 376 - Preparing For the Holidays and Beyond With Ryan Waterbury

Rob Cairns talks to Ryan Waterbury about preparing for the holidays and beyond.


Show Highlights:

  1. How to prepare for the holidays.
  2. Setting short-term goals.
  3. Setting long-term goals.
Dec 17, 202322:05
Episode 375: The Silent Treatment in Business

Episode 375: The Silent Treatment in Business

Rob Cairns talks about why the Silent Treatment is bad in business. Show Highlights: 1. Show Business Owners Respect. 2. Be upfront and honest. 3. Show you care.

Dec 05, 202306:19
Episode 374 Talking Data Pocket With Jorge Casals

Episode 374 Talking Data Pocket With Jorge Casals

Rob Cairns talks to Jorge Casals about Datapocket.


Show Highlights:

  1. What is Datapocket?
  2. Features of Datapocket.
  3. Roadmap for Datapocket.
Nov 21, 202336:03
Episode 373: An Important Marketing Tip For The Holidays

Episode 373: An Important Marketing Tip For The Holidays

Rob Cairns talks about a marketing technique should never use anytime or around the holidays.


Show Highlights:

  1. What is the tip?
  2. Why not do this?
  3. Customer long term trust is important.
Nov 15, 202305:36
Episode 372 Talking Yoast With Taco

Episode 372 Talking Yoast With Taco

Rob Cairns sits down to talk to Taco from Yoast.


Show Highlights:


1. Why Yoast?

2. New things coming in Yoast.

3. How Yoast contributes to the WordPress community.


Nov 10, 202336:50
Episode 371 What Automattic Does Righ With Ryan Waterbury

Episode 371 What Automattic Does Righ With Ryan Waterbury

Rob Cairns talks to Ryan Waterbury about what Automattic does right.


Show Highlights:

  1. Things Automattic does.
  2. Contributions to WordPress.
  3. Investments in other ventures.
  4. Automattic's other companies.
Nov 09, 202327:19
Episode 370: Live Streaming Update With Ross Brand

Episode 370: Live Streaming Update With Ross Brand

Rob Cairns talks to Ross Brand about Live Streaming.

Show Highlights:

1. Changes in LiveStreaming.

2. Why Podcasters now do video?

3. Tools to LiveStream.

Nov 05, 202357:01
Episode 369 Todd Jones Takes Over and Interviews Rob Cairns

Episode 369 Todd Jones Takes Over and Interviews Rob Cairns

Todd Jones takes over the SDM Podcast and interviews Rob Cairns.


Show Highlights:

  1. Rob's technical background.
  2. Rob's business background.
  3. How Rob started his agency.
  4. How Rob promotes his business.


Oct 31, 202351:14
Episode 368: Making Content For Other With Bud Kraus

Episode 368: Making Content For Other With Bud Kraus

In this episode, Rob Cairns talks to Bud Kraus about making content for others.


Show Highlights:

  1. Why make content?
  2. How to make content for others.
  3. The impact of AI on content.
  4. Bud's special announcement.
Oct 26, 202344:30
Episode 367 One Thing You Should Not Do When Signing Up For SAAS Services

Episode 367 One Thing You Should Not Do When Signing Up For SAAS Services

Rob Cairns talks about one thing you should not do when signing up for a SAAS service.


Show Highlights:

  1. What not to do when signing up.
  2. The best way to sign up for SAAS Services.
  3. What happens when you move away from Google or Facebook sign-ins?
Oct 24, 202305:51
Episode 366 The History of WordPress With Jeff Chandler

Episode 366 The History of WordPress With Jeff Chandler

Rob Cairns sits down with Jeff Chandler and talks about the history of WordPress.


ShowHighlights:

  1. How the Wp Tavern was formed.
  2. The biggest story Jeff ever covered.
  3. The WordPress community.
  4. Covering the WordPress News.
Oct 19, 202336:53
Episode 365 Tips For Safe Online Banking

Episode 365 Tips For Safe Online Banking

Rob Cairns talks about tips for protecting your online banking. Show Highlights: 1. Use 2FA. 2. Use the mobile app and why. 3. Use strong passwords

Oct 17, 202306:21
Episode 364 A look at The History of Technology With Mark Westguard

Episode 364 A look at The History of Technology With Mark Westguard

Rob Cairns and Mark Westguard from WS Forms talk about the history of technology.

  1. What is a BBS?
  2. The history of video games.
  3. Types of Modems.
  4. General Tech talk.
Oct 12, 202342:59
Episode 363: Why You Need to Drive Traffic to Your Website and Mailing List

Episode 363: Why You Need to Drive Traffic to Your Website and Mailing List

Rob Cairns talks about why you need to drive traffic to your website and mailing list.


Show Highlights:

  1. What assets do you own?
  2. Social Media keeps changing the rules.
  3. Your Website and Mailing List really matter.
Oct 10, 202306:29
Episode 362 Wp World With Marcus Burnette

Episode 362 Wp World With Marcus Burnette

Rob Cairns talks to Marcus Burnette about this community project WP World.


Show Highlights:

  1. What is WP World?
  2. Features of WP World.
  3. Features coming in the future.
Oct 04, 202329:39
Episode 361 Being a Wordcamp Organizer With Jason Rouet

Episode 361 Being a Wordcamp Organizer With Jason Rouet

Rob Cairns talks to Jason Rouet about being a WordCamp organizer.

Show Highlights:

  1. Why community matters.
  2. The Work involved in being a Wordcamp organizer.
  3. The challenges involved in being a Wordcamp organizer.
Oct 03, 202342:24