On November 7, 1984, the watch industry was stunned as famed jewellery designer Gerald Genta unveiled a line of fine watches styled with Mickey Mouse, the Pink Panther, and Popeye. The industry had never before mixed pop culture with haute horology, and the outcry forced Genta to abandon Montres et Bijoux. Was it really so bad? Shouldn't they have known this would happen?

Join Serge Maillard, Publisher & CEO of Europa Star, and Stephen Foskett, Publisher of Grail Watch, as we tell the stories of the events that changed the horology industry.

More Information:

The Watch Show That Should Inspire the Future Geneva Show, Europa Star, April 2020
1984: When Gérald Genta Challenged the Watchmaking Establishment, Europa Star, April 2020
The Day Gérald Genta Challenged the Watch Industry | The Watch Files: November 7, 1984, Grail Watch, February 2021

02 The Thin Watch War: Delirium and the Swatch

The Watch FilesBy The Watch FilesFeb 26, 2021