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The Bendy Show

The Bendy Show

By Wendy Shlensky and Beth Torrie

What is The Bendy Show?
Bendy is the combination of 2 of the most fun Analyst Relations People in the World: Beth and Wendy. When you combine Beth and Wendy, you get Bendy. 2 Women who love to talk about AR and who will bend, but never break. We talk, we challenge each other, we make each other better.

Beth’s contact info:
beth@torriecommunications.com
@bethtorrie
www.linkedin.com/in/workingmom/

Wendy’s contact info
wendy@canopycommunication.com
@WLS26
www.linkedin.com/in/wendyshlensky/

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Ace the Demo - Part 1
Ace the Demo - Part 1
Learn from Analyst Relations experts at how to deliver the best demo for an analyst How do you create the best demo possible? Connecting the dots for the analysts on what the differentiators are? What are some of the most important aspects for analyst relations This is the preview for acing the demo - please share your questions with us for what else you want us to cover regarding acing the demo. Beth’s contact info: beth@torriecommunications.com         @bethtorrie www.linkedin.com/in/workingmom/ Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/
10:43
October 23, 2022
Investors & Analysts - Let’s get the lingo right . . .
Investors & Analysts - Let’s get the lingo right . . .
One of the first things to learn is we don’t brief investors - we pitch them and we don’t pitch analysts, we brief them. In this episode we discuss how the pitch and briefing are both similar and different. We discuss what kind of information excites which audience. Remember language matters, especially with analysts. . . Beth’s contact info: beth@torriecommunications.com         @bethtorrie www.linkedin.com/in/workingmom/ Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ Please rate our pod.  How do you do this?  Select our pod (not a specific episode).  Scroll down past all the episodes and you should see a way to give us a 5 start review and write a review as well.  Thank you in advance for rating our pod.  It will help us grow our audience.
16:27
September 11, 2022
Analyst Summits, where one vendor hosts several analyst firms at one time
Analyst Summits, where one vendor hosts several analyst firms at one time
Want to know best practices of hosting an analyst summit (an event where a vendor hosts several different analyst firms at one time), join this pod to learn about planning, content and follow up from a summit. Beth’s contact info: beth@torriecommunications.com @bethtorrie www.linkedin.com/in/workingmom/ Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/
19:03
August 07, 2022
Top 10 Skills to Succeed in Analyst Relations
Top 10 Skills to Succeed in Analyst Relations
Analyst Relations is one of the fastest growing jobs according to Linked In.  To that end, Beth & Wendy talk about what are the skills needed to excel in Analyst Relations as we want to aid career changers to think about joining the career we both enjoy. If you want more details on the skills, check out Beth's recent blog .  Beth analyzed 50 analyst relations job posts to help us understand what skills companies are looking for in these roles. If you are in AR or a recruiter in AR and want to join Beth's LinkedIn only for analyst relations professionals and recruiters - DM her for an invite. Beth’s contact info: beth@torriecommunications.com          @bethtorrie www.linkedin.com/in/workingmom/ Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/
22:07
July 31, 2022
Simplifying Analyst Relations (AR)
Simplifying Analyst Relations (AR)
Do you wonder what Analyst Relations (AR) is all about? if so, this is the episode where Beth & Wendy simplify and explain AR to all. Whether you are new to AR, have always struggled to explain AR to your friends or family, or are friends/family of someone in AR and want to know more. . . This podcast is for you! Please write to Wendy/Beth to let them know if we have explained it thoroughly. Beth’s contact info: beth@torriecommunications.com @bethtorrie www.linkedin.com/in/workingmom/ Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/
21:29
July 11, 2022
Everything you wanted to know about a career in AR with AWS
Everything you wanted to know about a career in AR with AWS
Interview with Steven Armstrong, VP, WW Analyst Relations, AWS Resources mentioned: How to apply for open positions: go to aws.amazon.com and look for reqs on the careers page The Magnolia Story, Chip & Joanna’s first book from HGTV Deep Work by Cal Newport Eric Thomas Jocko Willink David Goggins Mac Miller, rapper from Pittsburgh Connect with Wendy & Beth: Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ Beth’s contact info: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom
26:35
June 26, 2022
Season 2: Maximize your time at Analyst Events
Season 2: Maximize your time at Analyst Events
Listen to this episode to learn tips to rock your attendance at analyst events Pre-event, during, post event 1:1s, socializing, attending the sessions Contact us for more information, ideas, or you want to be interviewed: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/
12:56
April 10, 2022
AR: Focus on Services
AR: Focus on Services
Listen to this episode to learn about the differences between services and software Analyst Relations With a quick intro to Advisor Relations Contact us for more information, ideas, or you want to be interviewed: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/
19:32
March 27, 2022
The Bendy Show: Do you really need a research contract?
The Bendy Show: Do you really need a research contract?
Listen to this episode to learn: Do you really need a research contract to have a successful Analyst Relations program? Check out our blog on this same topic! Contact us for more information, ideas, or you want to be interviewed: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/
16:16
March 06, 2022
The Bendy Show guests on TWiNN - 5 Pieces of Advice Every Founder Needs to Know About Analyst Relations
The Bendy Show guests on TWiNN - 5 Pieces of Advice Every Founder Needs to Know About Analyst Relations
Original Air date: Aug 2, 2021 - advice - timeless.  This week on #ThisWeekInInnovation podcast we discuss the 5 pieces of advice every Founder needs to know.  I’m joined by Wendy Shlensky, Principal/Owner and AR Maven, Canopy Communications and Beth Torrie, Owner, Torrie Communications for a wide-ranging discussion on the art and science of analyst relations. Beth and Wendy explain why each of the below 5 points are so important.  For the record I agree with all their points. Analyst Relations is really expensive. You need to know what your AR goals are Analyst Relations is slow. Timing is important. It's your job to properly educate the analysts about your company, your products, your vision, and your differentiators Wendy’s contact info canopycommunication.com https://twitter.com/WLS26 https://www.linkedin.com/in/wendyshlensky/ Beth’s contact info: https://www.torriecommunications.com/ https://twitter.com/bethtorrie https://www.linkedin.com/in/workingmom/ This week In Innovation Podcast Hosts Jeff Roster https://twitter.com/JeffPR Brian Sathianathan https://twitter.com/BrianVision Iterate.ai Podcast Website https://www.podbean.com/pu/pbblog-f8asf-af2782
43:52
January 30, 2022
On the road with The Bendy Show - Analyst Relations Rockstar. . . .Alyssa Gilmore
On the road with The Bendy Show - Analyst Relations Rockstar. . . .Alyssa Gilmore
Listen to this episode to learn: What are the business benefits of AR? Alyssa’s Master Move! The one key item AR MUST have to be successful How does Bloomberg measure success? Resources in the Pod: Monster Energy Drink ARInsights’ Architect Contact us for more information, ideas, or you want to be interviewed: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom   wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/
15:15
January 16, 2022
The Bendy Show guests on TWiNN - How To Maximize Your Time in a Vendor Briefing
The Bendy Show guests on TWiNN - How To Maximize Your Time in a Vendor Briefing
Wendy Shlensky, AR Maven, Canopy Communications and Beth Torrie, Owner, Torrie Communications joined Jeff Roster from This Week in Innovation in a recent Clubhouse room to discuss how a Founder/tech executive can maximize their time in a vendor briefing. It’s a very good discussion about the ins and out of a briefing from both the analyst and analyst relations perspective.  Listen to tips to kickstart your Startup AR or when starting to work with industry analysts.  Learn what’s different between an analyst briefing and an investor pitch. We even have a good back and forth about “pigeonholing”.   For more tips check out Beth’s blog:https://www.linkedin.com/pulse/analyst-briefing-basics-beth-torrie/ Beth’s contact info: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ This Week In Innovation Podcast Hosts Jeff Roster https://www.linkedin.com/in/jeff-roster-bb51b8/ https://twitter.com/JeffPR https://thisweekininnovation.com Brian Sathianathan https://twitter.com/BrianVision https://www.iterate.ai
50:03
November 26, 2021
The Bendy Show featuring Anjali Yakkundi, Product Marketing Expert and former Forrester Analyst
The Bendy Show featuring Anjali Yakkundi, Product Marketing Expert and former Forrester Analyst
What will you learn by listening: An expert’s top findings from working both sides of the aisle Top AR Tips from the analyst POV Examples of how to measure the real business benefits of Analyst Relations Resources: Read more from Anjali: Top Five Tips To Nail Your Next Analyst Briefing The Checklist Manifesto by Atul Gawande Contact info: Contact us to discuss topics you want us to include on future shows or if you want to be interviewed: Beth Torrie, Founder & CEO of Torrie Communications beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom/ Or Wendy Shlensky, Founder & CEO of Canopy Communications & Marketing wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/
14:08
November 21, 2021
Start-Up Analyst Relations: Iterate - Rinse - Repeat
Start-Up Analyst Relations: Iterate - Rinse - Repeat
This podcast is focused on Analyst Relations (AR) for Start ups (#startups). This Bendy Show discusses: The goals of AR How to connect sales with analyst relations The best practices in working with sales When should a startup invest in AR Beth Torrie is an expert at Start-Up AR and can be found at beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom Wendy Shlensky has started to work with Start-Ups this year: Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ Contact us to discuss topics you want us to include on future shows or if you want to be interviewed.
13:58
November 17, 2021
Analyst Relations & Sales - Pleasantly Persistent
Analyst Relations & Sales - Pleasantly Persistent
Are you in tech sales and trying to understand how to use a Magic Quadrant?  Are you an Analyst Relations (AR) pro, trying to build a relationship with sales?  Then this podcast is for you! Beth’s contact info: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/
11:59
September 21, 2021