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The Business At Hand

The Business At Hand

By ICAA Business Development
The Business At Hand is a podcast created by Anna Ringstad, the Jobs and Business Development manager at ICAA, a non-profit community action agency in Wisconsin. The goal of this podcast is to provide a wealth of applicable knowledge for aspiring entrepreneurs and small-business owners through educational interviews with local community leaders and episodes pertaining to a variety topics regarding business and marketing. Each episode will bring information to help create stronger community advocates and provide valuable content for anyone interested in the business realm.
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Intro to Pinterest, Snapchat, and LinkedIn

The Business At Hand

Intro to Pinterest, Snapchat, and LinkedIn

The Business At Hand

Digital Marketing Planning 101 | Pt. 3
In part 3 of our miniseries on Digital Marketing Planning, we're focusing on the tried-and-true SWOT Analysis. Learn about how to identify your business's Strengths, Weaknesses, Opportunities, and Threats so you can make smart business decisions moving forward. This episode is brought to you by ICAA Business Development and is sponsored by Associated Bank. Click here to access the free downloadable SWOT Analysis template.
March 26, 2021
Digital Marketing Planning 101 | Pt. 2
In today's continuation of our mini-series on digital marketing, we dive deep into 7 of the most common social media objectives for small business, along with ways that you can create content to take steps towards your overall goals.  Learn how to effectively use social media to: Increase Brand Awareness Increase Sales Attract More Customers Encourage Repeat Business Increase Website Traffic Launch A New Product Or Service Increase Your Business's Reputation This podcast is sponsored by Associated Bank. Learn more about ICAA Business Development online at and follow us on Facebook at
January 25, 2021
Digital Marketing Planning 101 | Pt. 1
While many business owners are using social media as a marketing tool, you can develop a digital marketing plan to ensure that you're focusing your efforts on the right areas for the right reasons. In this mini-series, sponsored by Associated Bank, The Business at Hand breaks down step-by-step how to build your own digital marketing plan for your small business. In this episode, we cover the basics including: how to write your mission statement, building a team for your digital marketing plan, deciding what platforms are right for your message, and the pros of using a blog and website for your mission. For more information about ICAA Business Development's services, you can find us online at: Join us on Facebook for entrepreneurial tips, services, and updates at:
January 11, 2021
Goodbye 2020, Hello 2021!
A brief holiday hello from The Business at Hand with some updates for what 2021 has in store for us. Visit us online at our new website: Follow us on Facebook at:
December 22, 2020
Intro to Pinterest, Snapchat, and LinkedIn
In this episode, we discuss the basics of Pinterest, Snapchat, and LinkedIn, along with highlighting each platform's unique userbase and ways that you can use these diverse markets for your business.  For more information about the Rural Relief Small Business Grants, please visit: Follow us on Facebook at:
November 16, 2020
An Introduction to the Social Media Giants
With the increase in social media usage during COVID-19, it's important for your business to have an online presence. In this episode of 'The Business at Hand,' we provide a general overview of the social media giants: Facebook, Instagram, and Twitter, and the general demographics of users on each. We will dive deep with real stats from this year, so you have the most updated information to use to make your entrepreneurial decisions. Follow us on Facebook at: Check out our blog at: Got an idea for an episode or do you have a topic you want to learn more about? Let us know!
October 26, 2020
A Call For Community Action
So what is Community Action and how can it help you? In the first official episode of 'The Business At Hand,' we're going to discuss the history of Community Action, how it came to be, and how it is able to help you not only with your business endeavors, but potentially many facets of your life.  Community Action has a long history starting with an idea between President John F. Kennedy and President Lyndon B. Johnson, and has been fought for throughout the decades following its inception. Today's version of Community Action has evolved from its initial concepts, but has forever carried on the forward-thinking ideas that people should be able to pursue 'The American Dream,' regardless of where they are in their life. For more information regarding Community Action Agencies in your area visit: To hear more about what ICAA can offer northwestern Wisconsin, check out our website at: Follow us on Facebook for learning opportunities, business tips, and more at:
October 01, 2020
Opening Trailer
Welcome to The Business At Hand! I'm so glad you're here. My name is Anna Ringstad and I'm your host as we delve into a wide variety of topics all pertaining to being an entrepreneur and owning and operating your small business. My goal through this podcast is to provide real information that you can utilize for your own business ventures in the hopes of creating more economic independence through Wisconsin and beyond. Make sure to subscribe so you never miss a podcast!
September 15, 2020