The Cultural Marketer
By Florence
The Cultural MarketerJan 22, 2021
Chinese New Year Cultural Marketing Tips You MUST Know
Chinese New Year (CNY) is around the corner, and many brands know this is a great marketing opportunity to connect with the Chinese audience. Marketing for the Chinese New Year requires an understanding of how people celebrate the occasion, the taboos you must avoid, and the Chinese Zodiac meaning of the Year of the Ox.
Our team discusses Chinese New Year cultural faux pas to avoid and the key differences between how people in different regions of China celebrate. This is the episode you can’t miss if you are looking to connect with the Chinese audience during Chinese New Year!
RED 101: How can you advertise on Xiaohongshu (RED)?
So, you've created a business account on Xiaohongshu (RED), how can you promote and advertise with it? How can you work with influencers to reach your audience? Are these questions you want to be answered? Watch this video!
RED 101: How can you use Xiaohongshu (RED) for your business?
With 7 billion impressions daily and many events going on every day on the popular Chineses social media platform
Xiaohongshu (RED), we are going to explore how your business can leverage this social media platform organically to build relations with influencers, encourage user-generated content, and run hashtag campaigns.
RED 101: What is Xiaohongshu (aka: RED)?
Xiaohongshu (in the Apple Store and internationally it is referred to as RED) is a Chinese social media platform established in 2013. The platform, now with 300M users, over 70% of the platform's users are millennials. In this video, we share the key facts about Xiaohongshu and its users.
How to grow your TikTok account?
We chat with our Content Creator at Catalyst Agents, Harley Ma, about how he started and grew his own TikTok account during the pandemic and built a following of 136.3K fans. Harley also shares his experience managing the Catalyst Agents TikTok account and key tips on what has worked. Looking to build your own following on TikTok? Watch this video!
How to build up your YouTube Channel
If you are interested in becoming a Youtuber, how can you build up your channel? Tina Hu, Marketing Coordinator at Catalyst Agents staff, set up and grew her own Youtube channel over the past year singing covers of Chinese songs. We chat about her insights and tips on growing a YouTube channel in this video. Don't forget to follow @Thisistina on Youtube to check out her profile!
How can Bilibili help your business?
As a popular video platform in China, Bilibili has gathered hundreds of millions of young people forming over 7000 subculture groups and covering a variety of interests and topics. The growth rate and current size of the platform provides a huge opportunity for brand marketing. Watch this episode to learn how can Bilibili help your business.
Why are bullets comments so popular in China?
Life and Work in Singapore
WeChat Ban Impact on Individuals and Businesses
What it’s Like Working in Shanghai
Cultural insights shaping the future of retail
You are being crazy if you don’t STOP these marketing practices
Huawei’s Thoughtful Mother’s Day Campaign
It’s time for marketers to be more ‘human’
China's retail sector: lessons to help your business thrive post covid
Why 34% of all mobile traffic in China is on WeChat
WeChat Work is the answer to working from home for China's businesses
We also share a 3-minute guide to get your business setup on the app.
For businesses that operate in China, have revenues from China, or have Chinese clients around the world who are WeChat users, WeChat Work has emerged during this global pandemic to be the solution to keeping management, staff, partners and clients connected while working remotely.
The Secret Behind WeChat’s Runaway Growth
Show Notes:
0:00 - WeChat Usage Statistics
2:10 - WeChat key functions for personal use
4:48 - Using WeChat for work
5:42 - WeChat Work app changing business on the go