Founders Craft with Mike Gonzalez
By AskMikeGonzalez.com
The Founders Craft is a Marketing Podcast for Entrepreneurs. In each episode Marketing Strategist, Mike Gonzalez shares practical steps you can implement right now to get noticed, increase engagement, and boost retention within your digital products.
Founders Craft with Mike GonzalezOct 10, 2019
00:00
37:37
Retain customers for life with a personalization strategy.
Your customers want the brands they love to understand what they want, what they’re interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy.
"Brand strategy is what you are about, a marketing strategy is what you do to acquire and attract, but a personalization strategy is what you do to keep customers for life."
"Brand strategy is what you are about, a marketing strategy is what you do to acquire and attract, but a personalization strategy is what you do to keep customers for life."
Feb 06, 202018:08
400 million downloads! How to launch an app that resonates with your audience w/Bobby Gruenewald, founder of YouVersion
Have an app idea? Ever dreamed of making a successful app? In this episode, we hear first-hand from Bobby Gruenewald, Pastor of Innovation at Life.Church and the founder of YouVersion. Learn how he navigated these questions in the early days of launching the bible on the Apple App Store. Today, with over 400 million + downloads, YouVersion is available in 60 languages and is one of the most downloaded apps in the world.
Jan 16, 202043:53
3 Bizarre Questions that Lead to Clarity
Every business was started by a movement or cause. A movement precedes marketing. What is the movement that drives the messaging of your business? In this episode Mike Kim shares 3 questions that lead to clarity within your marketing.
Mike Kim is a business coach and marketing strategist who specializes in personal branding. He has worked with world-renown speakers, consultants, and authors including John Maxwell, Donald Miller, and Catalyst Leadership.
Mike Kim is a business coach and marketing strategist who specializes in personal branding. He has worked with world-renown speakers, consultants, and authors including John Maxwell, Donald Miller, and Catalyst Leadership.
Nov 12, 201934:33
The Power of an Endurance Mindset w/ Alex Judd
What can running almost 20 marathons and 2 Ironmans teach us about ourselves and leadership? Alex Judd shares some timely insight on some of the personal development and leadership lessons training and participating in almost 20 marathons and 2 Ironmans have taught him.
Alex is the host of the Entreleadership podcast and is also a business coach for Entreleadership All Access.
Alex is the host of the Entreleadership podcast and is also a business coach for Entreleadership All Access.
Oct 10, 201937:37
What is Identity Based Strategy? w/ Lauren Shippy
With good user experience comes overwhelming ROI for your business. We talk about why you should use customer journeys in your business strategy to create the ultimate user experience, so you and your customers both win! By using identity based strategy you will not only create experiences that will wow your customers, but also create raving fans that want to tell their friends about your business. Every business should hear this.
Sep 10, 201935:40
How to Simplify Your Inbox w/ Shawn Lemon
Ever struggle to keep up with all of the emails that come into your inbox? In this episode, I sit down with Digital Organization expert, Shawn Lemon, to discuss ways you can achieve the inbox zero system through delegation.
Jun 21, 201926:29
Digital Minimalism: Is the tech in your business overwhelming? Listen to This!
How to choose the right technology for your business.
Shawn Lemon, CEO of The Digital Organizer (http://thedigitalorganizer.com) shares practical tips on how to decide what apps are right for your business.
Shawn Lemon, CEO of The Digital Organizer (http://thedigitalorganizer.com) shares practical tips on how to decide what apps are right for your business.
Jun 14, 201918:11
Digital Minimalism: Do you need a Digital Declutter?
Do you feel like your phone has become a distraction? No need to feel ashamed, it happens to all of us. In this episode, I share 5 steps to digitally declutter your phone.
Download the free step-by-step guide here: askmikegonzalez.com/digitaldeclutter/
Download the free step-by-step guide here: askmikegonzalez.com/digitaldeclutter/
Jun 07, 201908:37
3 practices to position you as an expert.
As any business owner would assume, providing more services is a good thing right? Not as much as you would think…
May 18, 201908:54
What You Believe Determines What You Create
Mike Gonzalez talks about Artificial Intelligence (AI), Innovation and its connection to our ideologies.
Mar 20, 201910:55
The Hidden Cost of Hesitation
Why is it so hard for me to write an article about my experiences, subjects I’m fluent in? Why did it take me 3 and a half years and $20,000 to make a 5-page website that still isn’t live? Why did it take 3 years to analyze, reflect and plan for a new direction in my business?
Mar 13, 201908:18
How to Delegate Aspects of Your Role in 5 Steps
We all reach a point to where we have to decide to scale or maintain the status quo. For those of you that want to lighten your load from the responsibility of wearing multiple hats, and have more time to do the things you love, keep reading this article.
Mar 05, 201918:55
How to Craft and Cast a Big Vision
Mike Gonzalez sits down with Sr. Pastor of Christ Fellowship, Todd Mullins to unpack the steps he took to become a "Visionary Leader". Todd shares actionable steps to craft and cast a big vision for your organization.
May 03, 201829:57
Todd Mullins - How to Design Core Values
In this episode, Mike Gonzalez sits down with Sr. Pastor Todd Mullins of Christ Fellowship to unpack how his leadership team designed the culture and values of their organization.
Apr 26, 201815:36
Josh Kellam - 8 Tips to Master the Art of Dealmaking
In this episode, Josh Kellam, an expert at dealmaking, unpacks 8 tips to master the art of dealmaking, and how to negotiate a deal where everybody wins.
Mar 19, 201838:45
Paul Leone - Exclusive interview with the President of The Breakers Palm Beach
In this episode, we will hear how Paul Leone, the President & CEO of The Breakers Palm Beach helped craft a world-class culture at America's oldest, privately owned luxury resort.
Feb 19, 201833:57
Lester Woerner - How this one principle could save your business
In this episode, Mike Gonzalez interviews the CEO of Woerner Holdings, Lester Woerner shares a powerful principle that saved his business from folding during the market crash of 2008.
Music in this episode:
- AllttA - Instrumental by AllttA
- Cut to Black - Instrumental by Lemaitre
Music in this episode:
- AllttA - Instrumental by AllttA
- Cut to Black - Instrumental by Lemaitre
Nov 24, 201724:49
Discovering Your Why
In this episode Mike Gonzalez shares his story on how he started PerfectHQ, and he gives some tips on how you can discover your why. For more information visit perfecthq.com
Music in this episode:
- AllttA - Instrumental by AllttA
Music in this episode:
- AllttA - Instrumental by AllttA
Nov 18, 201712:24