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The Great Escape

The Great Escape

By Jacob Suckow
The podcast interviewing people who broke free from the rat race.

Hear their stories, what it took for them to finally make the jump and learn exactly why you DON'T need a job you hate to live the life you want.
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Episode 4: Paul Melrose on Why Choosing a Niche too Early is Holding You Back

The Great Escape

Building a Website that Works for YOU with Erin Pennings
Erin dove in and shared everything she knows about creating a hard-hitting website FAST. If you’ve got a website that’ feels a bit meh, you’ve got nothing at all to mark your spot online OR you’ve been putting off publishing it for months because you just can’t knock it out—this episode’s for you. You can find her at where you can get on the newsletter, hear great strategies and ideas (like what we talked about today). That's also where you can find out more about her offers, whether that you need someone else to write your website for you OR you want to learn how to get your own site up and running FAST. If you liked what you heard, please leave us a rating on whatever platform you listen to podcasts. And, if you don't want to miss an episode again (and learn how to build an empire of your own die-hard email subscribers), join the newsletter at
April 07, 2022
Episode 12: Brain Glue: Behavioral Change Secrets to Win Over Your Prospects with James Bond
James I. Bond is one of America’s leading Behavioral Management specialists, having consulted, advised and coached hundreds of America’s leading executives and professionals over more than three decades. James has discovered surprising secrets about how to simplify your ability to influence, persuade and sell just about anyone - by using the decision-centers of your listener's brain. In this FREE guide, James shares a powerful five-word phrase that can help you get the positive response you want from virtually any prospect. Discover the 5-Word Behavioral Psychology Hack that makes selling virtually anything a lot easier at
February 26, 2022
The Secret to a Super Successful Digital Course with Grace Fortune
Grace is a course launch strategist and copywriter helping online entrepreneurs launch super successful digital courses of their own. Covering everything from strategy, tech, and conversion copy behind the perfect course launch for you, Grace has seen it all when it comes to online courses. You can learn more about EVERYTHING Grace is doing to help her clients and her subscribers overcome all the hurdles that come with launching a course—whether this is your first or you’re looking for help with your latest launch—at Resources mentioned in the show: Course Hosting: Membervault Teachable Funnels/Emails: Leadpages Convertkit ActiveCampaign Books: The Alter Ego Effect by Todd Herman
February 01, 2022
ALL marketing is recycled or stolen—and why that's a good thing for you...—with Esai Arasi
On episode 10 of The Great Escape Show, I sat down with Esai Arasi to talk about everything that's going on in the world of marketing and dive back into the foundations that got us here. For nearly 5 years, Esai and her team have been trying to find the silver bullet to: 👉🏻 make content creation easier 👉🏻 be consistent without burning out 👉🏻 keep coming up with new content ideas 👉🏻 leverage content to get leads and establish authority And that's why they're helping service providers take all of the content and PR they're ALREADY doing and amplify that ten-fold. So, if you're struggling to figure out how the hell you should be showing up on social, what kind of content to create and keep yourself from burning out in the process— this is the episode for you. Want to learn more about how Esai and her team are making social media easy for your biz? Check out Topics we covered: Collecting Business Courses Foundations of Marketing MBA's in Marketing Mass Marketing v Account Based Marketing Building Your Own Framework Resources We Mentioned: "From Zero to One " by Peter Thiel "Positioning" by Al Ries "Fanocracy" by David Meerman Scott and Reiko Scott "Marie Forleo's B-School" "The Think Tank" with Kira Hug and Rob Marsh"
November 22, 2021
Building Bulletproof Brands for The Biggest Names in Personal Development with Jon Reyes
Jon's been torn apart and broken down while he studied under some of the greatest marketing masters in the past few decades. And, he's obviously come out the other side as one of the most experienced and high performing copywriters in the influencer and self-development industry. With over 8 figures sold from his work with giants like Brian Tracy, Dean Graziosi and more, Jon had a TON to share about his journey and what it's like to build a bulletproof brand that your customers will love. Want to learn from him? Or maybe you want to hear more great content from Jon—head over to
November 16, 2021
Stepping Into Your Brand and Owning Your Business with Jill Wise
 A killer conversation with Jill Wise—Lifestyle Entrepreneur, Pocket CMO, and Brand Strategist We covered everything from what it's like to get your freelance career off the ground, how to actually own your business AS a business, and what it looks like to scale beyond just client work and consulting. Jill shared all kinds of great resources but a few notable ones were one of her favorite books: 7 Habits for Highly Effective People by Steven Covey If you're struggling with finding the confidence and self-belief that you need to take the next steps in your biz—then this is the show for you. We go beyond all the regurgitated bullshit that so many online business owners get caught up in when they start buying courses, working with early coaches or just reading all the content they can for free. Plus, she shared a FREE course on her website with all of you. 4 steps to Profit is a free, 4-day course that walks you through the foundations and shares exactly how Jill's grown her business from serving side-hustle to full-time lifestyle entrepreneurship. If you want Jill's 4 key steps to making a more profitable business fast, check out
September 27, 2021
10 Ideas for Launching a New Product—Without Some Scummy Countdown Timer to Create Urgency
I'm sure you noticed, but this is the first of a BRAND NEW episode format! One of the most valuable habits I've picked up in the past few months has been writing down 10 ideas about absolutely anything every single morning. And I thought, why am I keeping these (sometimes) golden nuggets from my audience?  So, keep an eye out for these kinds of episodes moving forward! Traditional launches (looking at you, Jeff Walker-ites) are RUINING the world of digital marketing. They're all running the same formula of a few videos, a workshop/webinar series, and a shit-ton of sales emails in a VERY short period of time. All for a cart that's open for a few weeks a year, at most...   Believe it or not, you can actually have some success without doing the same damn thing that everybody's been doing for the past 10 years because it's "proven".   So today we're going to be talking about 10 ideas for launching a new product without some scummy countdown timer, to create urgency. And, as always, the goal of this show is to help people just like you find the freedom that I know you deserve. So, if you loved today’s episode or you learned ANYTHING at all, my only ask is that you share this show with likeminded people. Friends, family, and even your customers can listen to the show and learn more about EVERYTHING we have to offer at:
July 22, 2021
Becoming an Expert in Your Industry Takes Less than You Think with Csaba Borzasi
Today's episode features Csaba Borzasi. The man who analyzed over 100 different sales letters in only 100 days on his YouTube channel and caught the attention of some of the greatest names in copywriting history! He walks us through exactly why it takes so much less than we think to actually become an expert in your industry. Plus we talk about everything from building a name for yourself online and why your customers don't care if you're not the NUMBER ONE person in your industry. Learn more about Csaba and everything that he has to offer at Plus, he’s giving away the secrets behind some of the greatest ads of ALL TIME that you can use to start skyrocketing conversions on your own sales pages, emails and more. And, just for our audience, he threw in a few extras if you sign up now at And, as always, the goal of this show is to help people just like you find the freedom that I know you deserve. So, if you loved today’s episode or you learned ANYTHING at all, my only ask is that you share this show with likeminded people. Friends, family, and even your customers can listen to the show and learn more about EVERYTHING we have to offer at:
July 21, 2021
Episode 4: Paul Melrose on Why Choosing a Niche too Early is Holding You Back
Paul Melrose, conversion copywriter extraordinaire, polymath, and educational pioneer sat down with me and shared his thoughts on that poisonous word every freelancer fears: Nicheing... We cover everything from direct marketing greats and how they came up, why picking a niche is thought of as some unquestionable law, and all the value in holding out just a little longer to bounce around different industries.  I give you: Paul Melrose!
May 21, 2021
Episode 3: Even if you're not ready—start building.. with Greg Beazley
Greg and I cover everything from email marketing to living in the UK and scaling a business while still killing it at a full-time job.
April 02, 2021
Episode 1: The Great Escape
A taste of what’s to come. Hear my story, where the idea for the show came from, and just a few of the things I’ve learned already in my freelance career.
March 05, 2021