Skip to main content
The Independent Dealer Podcast

The Independent Dealer Podcast

By Jeff Watson & Luke Godwin
This is the source for Independent Used Car Dealers that want to get educated on how to improve their business and their life. Luke & Jeff talk to industry experts and dealers that are doing it right. If you want to learn and grow with like minded used car dealers tune in and subscribe!
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo

Breaker

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

PodBean Logo

PodBean

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

#158 - Will The CFPB Come For Your Dealership w/ Shaun Peterson
What is the agenda for the new administrations CFPB director. How can independent dealers protect themselves.  Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
27:02
February 25, 2021
#157 - Is Your Dealership A Target Of The CFPB w/ Dennis LeVine
Will auto dealers and bhph operators be on the hit list for the new CFPB? What does the recent supreme court ruling on repossessions and bk filings mean? We get answers to these questions from Dennis LeVine of Kelley - Kronenberg. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
44:26
February 18, 2021
#156 - Inventory, Clubhouse & Scaling w/ Luke & Jeff
This week we rant about some hot topics. Tax refunds, auction prices, physical conventions, state associations, stimulus money and when to scale your car lot. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
35:15
February 11, 2021
#155 - What Happens to Your Dealership If You Die w Mark Burkholder
What happens to your dealership if something happens to you? Do you have a plan in place to make sure your work and home families are taken care of. Contrary to popular belief us car dealers are not immortal. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
40:15
February 4, 2021
#154 - The Vehicle History Report w Kirsten Von Busch
Love them or hate them Vehicle History Reports are a powerful tool for your dealership. Kirsten from Experian Autocheck joins us this week to talk the ins and outs of VHR's. Learn why and how your dealership can use them to sell more cars and make more money. Please support those that support the podcast: www.Taxmax.com Use promo code “Podcast” for 25% off sign up Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
37:16
January 28, 2021
#153 - Top 5 Tips for Dealerships SEO-SEM w Steve Neu
Getting a grip on your dealerships SEO/SEM is not easy and knowing where to start is the first step. This episode Steve talks about us about his 5 top tips for getting your Google game amped up.  Please support those that support the podcast: www.Taxmax.com Use promo code “Podcast” for 25% off sign up Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
52:45
January 21, 2021
152 - Time to Plan Your Dealerships 2021 Roadmap
This week join us for an online workshop to project your 2021 goals. Download the excel template from our website and follow along as we forecast the upcoming year. Setting and achieving your goals are key to moving your dealership forward! Please support those that support the podcast: www.Taxmax.com Use promo code “Podcast” for 25% off sign up Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
39:13
January 14, 2021
#151 - The Financial Health of Your Dealership in 2020 w/ Jim Rhoads
Jim Rhoads, owner of The Octane Group, joins us to talk about the KPI's that you should be looking at to see if your dealership came out of 2020 healthy. We talk about net profit as a percent of sales, the importance of having a DMS and or accounting software and many other ways to look back at your 2020 schedule.  Please support those that support the podcast: www.Taxmax.com Use promo code “Podcast” for 25% off sign up Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review, and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
32:01
January 7, 2021
Welcome to 2021 and Seasons 3
Welcome to season 3. Hope everyone is ready for a new year and new content. We are committed to continue the podcast and continue to bring you educational content all year. 
04:02
January 1, 2021
#150 - From 30k to 14 Million in 10 years w/ Harry Buchelly
Harry has gone from 30k in the bank to a 14 million BHPH portfolio in 10 years with zero debt. As a Colombian immigrant he has worked hard and smart to get to where he is at today. An inspiring story from an excellent operator. Please support those that support the podcast: www.DealerRe.com www.Taxmax.com Use promo code “Podcast” for 25% off sign up Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
37:31
December 31, 2020
#149 - How I Built This w/ Clint Wactor
Clint Wactor has been a dealer since 89 and has some great wisdom to share with us. Please support those that support the podcast: www.DealerRe.com www.Taxmax.com Use promo code “Podcast” for 25% off sign up Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
50:17
December 24, 2020
#148 - How I Built This w Scott Shook
Meet Scott Shook of Shook Auto in New Philadelphia Ohio. How I built this series the whole month of December. Please support those that support the podcast: www.DealerRe.com www.Taxmax.com Use promo code “Podcast” for 25% off sign up Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
30:24
December 17, 2020
#147 - How I Built This W/ Jason March
Our HIBT series continues with Jason March of March Motors in Jacksonville FL.  Please support those that support the podcast: www.DealerRe.com www.Taxmax.com Use promo code “Podcast” for 25% off sign up Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
36:05
December 10, 2020
#146 - How I Built This w Andrew Wiley
How I Built This with Andrew Wiley owner of Consumers Auto Warehouse.  Please support those that support the podcast: www.DealerRe.com www.Taxmax.com Use promo code “Podcast” for 25% off sign up Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
42:39
December 3, 2020
#145 - The Best Of The IDP 2020
Happy Thanksgiving and thank you for your support of the IDP. This week  Luke & Jeff have compiled 5 of their favorite segments from past  podcasts. Enjoy!  Please support those that support the podcast: www.DealerRe.com www.Taxmax.com Use promo code “Podcast” for 25% off sign up  Thank you for listening we hope you learned something new. Let us know  what you think. www.theindependentdealer.com Info@theindependentdealer.com  Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw  Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer  Used car dealer, Independent dealer, automotive, car sales, entrepreneur
58:01
November 26, 2020
#144 Crafting A Pay Plan For Salesmen w/ Marshall Zoerner
Marshall joins us again to talk in depth about sales person compensation plans. What makes a good pay plan, now to know if you're overpaying your sales team, and how to incentives the right results. Please support those that support the podcast: www.DealerRe.com www.Taxmax.com Use promo code “Podcast” for 25% off sign up Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
49:54
November 19, 2020
#143 - Top 5 Compliance Landmines w/ Steve Levine
Steve from Ignite Consulting shares with us the top 5 mistakes he sees dealers make when it comes to compliance. Dont get sued! Thanks to our sponsors! www.Taxmax.com Code: "PODCAST" for 25% off www.DealerRe.com Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
41:48
November 12, 2020
#142 - Tax Season Boom or Bust w Bill Nylan
Will the 2021 tax season be a boom or a bust? Bill from Taxmax will join us to share his insight on what he is seeing and what we as dealers can expect from tax return season. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
35:43
November 5, 2020
#141 - Q&A with Luke & Jeff
We do our best to answer your questions. Thank to everyone that reaches out to us via facebook message or email. We appreciate and need your review of the podcast. Tell the world what you like or dislike about IDP. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
30:41
October 29, 2020
#140 - 20 Group Notes w/ Luke and Jeff
This week we share with you our top takeaways from our recent 20 group meeting. Its always great to get away from the dealership for a couple days and work ON our business. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
25:12
October 22, 2020
#139 - Q4 Tax Tips with Lee Ferguson of CLA
Now is the time to start planning for year end tax savings. Write down your inventory, wait on PPP forgiveness, expense that improvement to your dealership and other tax tips from Lee Ferguson of CLA accounting firm. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
38:37
October 15, 2020
NIADA Policy Day Oct 13th
Join the NIADA dealer community on Tuesday Oct 13 for the 2020 Policy Conference. Its important for us as dealers to stay engaged and informed on what is happening in D.C.  https://info.niada.com/2020-niada-policy-conference https://info.niada.com/niada-pac
11:50
October 11, 2020
#138 - Hot Topics with Luke and Jeff
This week Luke & Jeff cover a handful of hot topics. From 20 groups to virtual convention to all electric bhph fleets. Hope you enjoy! Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
39:37
October 8, 2020
#137 - The Age of Change with Peter Kelly
President of KAR Global, Peter Kelly tells us how to "Win In The Age Of Change". We cover topics like digital auctions, wholesale levels, and how to use data to be a better dealer.  Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
33:20
October 1, 2020
#136 - BHPH 101 with Luke & Jeff
So you want to try some in-house financing? Tote the note on a couple sleighs. We share with you our top 5 tips for getting into the BHPH/LHPH business.  Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
27:36
September 24, 2020
#135 - Profit Through Reinsurance with Taylor Byrd
Your reinsurance company can be a huge wealth builder and wealth preserver. Taylor shares with us the products and sales tips to maximize your dealer owned reinsurance company. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
49:17
September 17, 2020
#134 - Does Your Insurance Cover Riots with Rich Stazzone
Recent riots and damage to car dealerships got you wondering IF your are covered? Rich Stazzone of Williams & Stazzone Insurance will help us know what to look for in our insurance documents. Also, he shares his top 4 insurance mistakes dealers should avoid. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
39:24
September 10, 2020
#133 - Diversity In Your Dealership with Wendy Pisor
Wendy is the owner of Northside Auto in S.C. She built her dealership from the ground up and is proof that females can thrive as an independent dealer. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer Used car dealer, Independent dealer, automotive, car sales, entrepreneur
38:04
September 3, 2020
#132 - The EOS Model with Dan Grosvenor
Dan educates us on the Entrepreneur Operating System and how he has used it to get a handle on his dealership. Want to scale your business AND keep your sanity? Find and follow a proven system. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
40:42
August 27, 2020
#131 - Motivating Sales with Marshall Zoerner
Marshall from Freeman Motor Co joins us again to talk employee training and motivating in these crazy times. As things get back to "normal" we need to remember to get back to the basics. Train, role play, tweak and repeat. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
36:38
August 20, 2020
#130 -MM - The Difference Between Housekeeping and Trainning Meetings
There are housekeeping meetings and training meetings but dont confuse the two.
03:45
August 17, 2020
#129 - What's The ROI Of Your Dealership?
Have you ever run the math on the return on investment of your dealerships cash? ROI is one of the most important numbers to know when investing. Take a minute and figure out IF your dealership is a good investment or not. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
31:25
August 13, 2020
#128 - MM - Fly Together
"If you want to go FAST go alone, if you want to go FAR go together"
02:57
August 10, 2020
#127 - Wholesale Buying At Retail Prices with Jasen Rice
Jasen Rice, owner of LotPop, has his pulse on the wholesale market. He shares with us his outlook on acquiring inventory over the next couple months. Also, learn how to get double the VDP views tomorrow. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer 
34:13
August 6, 2020
#126 - NIADA 2020 Convention Goes Digital
Steve & Shaun from NIADA join us to talk about how the 2020 National NIADA convention will be held in an all digital format. Great news for those with tight schedules fear of airplanes. Registration $ is a bargain. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
33:29
July 30, 2020
#125 - Luke & Jeff 20 Group Takeaways
After a powerful couple of days at 20 group meeting, Luke & Jeff are ready to tweak some things at their dealerships. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
25:09
July 23, 2020
124 - MM - Luke & Jeff at 20 Group
Take the time off to get educated and recharge your batteries.
01:55
July 20, 2020
#123 - Are You Flushing Your Ad Dollars? with Luke and Jeff
A follow up conversation with Luke & Jeff about the marketing and lead generation philosophy's of Gravitational Marketing. Listen to last weeks episode for context and background on our discussion. Support our sponsor Dealerre.com Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
27:07
July 16, 2020
#122 - MM - CIADA Cancelled
Thats right, sad to announce that due to Covid concerns CIADA has been cancelled. We will miss meeting everyone in person but all the more reason to comment on the episodes and get involved in the forums.
02:16
July 13, 2020
#121 - The Miracle Of The Car Business w Shannon of Gravitational Marketing
The Rich Dealers program is anything but boring. Learn from Shannon where 98% of car buyers are and how to get their attention. If you want your marketing message to be more effective remember the rules: Scarcity, Urgency, Believe-ability. iwantsleepingbuyers.com Shannon@gravitaionalmarketing.com Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
42:44
July 9, 2020
#120 - People or Inventory, Which Is Harder To Find
Does nobody want to work hard these days?
03:47
July 6, 2020
#119 - Up Your Dealerships Digital Game with Glenn Pasch
Glenn is a SEO, SEM expert. He shares with us some tips to be sure our digital game is on point. Reach Glenn at PCGdigital.com Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
44:30
July 2, 2020
#118 - MM - Selling Your Notes
Dont sell yourself short or your portfolio
03:31
June 29, 2020
#117 - Join Us In South Carolina This August
John Brown the president of CIADA joins us to talk about the upcoming Carolina Independent Auto Dealers Convention coming up Aug 6-9 2020. These 2.5 days of education are open to all dealers. Join us in beautiful Myrtle Beach this summer. Podcast listeners get buy one ticket get one free when they call 704-455-2117 and book. www.theciada.com Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer 
36:52
June 25, 2020
#116 - How to Run 3 LHPH Stores with Joe Powell
Joe has been doing LHPH since 2008. Learn why he says "steady, slow growth" is the key to success. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
46:38
June 18, 2020
#115 - MM - Can You Buy What You Cant Touch
Will physical auctions ever be back?
04:04
June 15, 2020
#114 - Life Lessons with Gene Daughtry
Gene has seen it all being a life long dealer and auto industry consultant. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
31:55
June 11, 2020
#113 - MM - Lock It Up!
In crazy times you need to take extra effort to make sure your car lot is safe and secure. 
04:26
June 8, 2020
#112 - Leadership & Accountability with Dave Anderson
Dave holds nothing back, learn how to be accountable to ourselves, our employees and the 5 pillars of culture for your dealership. It was such a special opportunity to get Dave on the podcast hope you enjoy and take tons of notes. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
52:33
June 4, 2020
#111 - MM - June Forecasting
Everything has changed, and so must your projections for the month. Take 20 mins and forecast your June goals. Sales, gross profit, expenses, net profit, personal time. Then break those goals down into daily action items. 
01:49
June 1, 2020
#110 - Why Are Auction Prices So Crazy?
They say that your money is made when you buy, but with prices so high at auction is there any profit left for us dealers... Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
19:57
May 28, 2020
#109 - Is BHPH Dead with Ken Shilson
Dont let your BHPH portfolio catch a virus and die! Ken Shilson with Subprime Analytics, shares with us his tips for keeping your portfolio healthy and warning signs we should watch for coming out of this pandemic. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
49:57
May 21, 2020
#108 - MM - Lender Loyalty
Are you relying too heavily on one or two lenders? Be sure to have back up sources for financing your customers.
03:04
May 18, 2020
#107 - Reviewing Your Online Reputation with Podium
First off this is not a sales pitch, we talk about the what and why of online reviews. Thomas Clawson & Jordan Reid from Podium share with us their expertise in the world of online reviews. Great advice for increasing the quantity and quality of your reviews. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
35:19
May 14, 2020
#106 - MM - Desperate Times Cause Desperate Actions
Time to take the time to protect your dealership. 
04:42
May 11, 2020
#105 - Ask Luke n Jeff Episode 2
We answer dealers questions.... as best we can. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
31:46
May 7, 2020
#104 - MM - April Showers Bring May Sales
Hope the time off and slow lot traffic gave us the opportunity to be well positioned to spring into May.  Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
03:39
May 4, 2020
#103 - Coming Out Of Crisis with Chris Haus
Chris owner of Haus Auto Group in Canfield OH shares with us his struggles and victories through the crisis. Each dealership is different and so each dealership has been effected differently. 
37:53
April 30, 2020
#102 - MM - Supply & Demand
Auction prices back to "normal" Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
03:32
April 27, 2020
#101 - Collections During Uncertain Times
Luke shares with us a presentation on how to fine tune our BHPH / LHPH collections efforts. Having a world class collections team is essential when times are tough and money is tight. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
47:12
April 23, 2020
#100 - MM - PPP Money To The Rescue
Is it ethical to take the PPP forgiveness IF you dont 100% need it?
09:32
April 20, 2020
#99 - What WIll Happen To Book Values with David Paris
David is a senior manager of market insights at JD Power. He talks to us about what NADA is doing to accurately reflect book values during the volatile time. As dealers we need to know when is the best time to buy and when is the best time to sell.  Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
30:10
April 16, 2020
#98 - Ground Yourself First
Its more important now than every that you ground yourself both spiritually and physically so you can be a strong foundation for your team and your business.  Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
03:53
April 13, 2020
#97 - The Virtual Sales Process
Luke lays out his 8 steps for selling a real car via virtually process. Tips from website to delivery. Times are changing and we need to change with them. Adapt or die! Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
33:18
April 9, 2020
#96 - How covid is Impacting Dealers with April Dealer Panel
This episode is a powerful dealer panel discussion on how the virus is impacting dealers in different parts of the country. Chris Mastantuono from NY and Matt McGill of FL talk to us about how they are getting through this rough time as independent dealers. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
32:32
April 6, 2020
#95 - Who's Going To Pay For This w/ Cecilla Fournil
Cecilla makes the complex world of insurance simple. Find out the biggest mistakes most dealers make and how we can be sure we are covered when something bad happens. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
48:16
April 2, 2020
#94 - Healthy Business Finacials During Covid19 with Dave Wiggins
Dave is a principal partner at CliftonLarsonAllen and a solid friend of the automotive industry. He helps us understand how the CARES act will impact us, what KPI's we need to keep our eyes on and how 2019 tax filings have been impacted. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
23:44
March 30, 2020
#93 - Getting Through The Corona Recession w/ Tracy Myers
(Recorded 3/25) Tracy has vivid memories of the 2008 financial crisis. He shares with us the similarities he sees and what we should do to safeguard our dealerships today. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
37:21
March 26, 2020
3/23 Update from Steve Jordan CEO of NIADA
Steve updates us on NIADA's current efforts to help the Independent Dealers. Visit the website they have setup: https://info.niada.com/en-us/covid19 Also text "NIADA" to 95000 to get emergency communications from NIADA
22:55
March 23, 2020
#92 - MM- Cover Your Assets
Happy monday! We are talking insurance this week. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
01:52
March 23, 2020
3-21-20 Updates from NIADAs Shaun Peterson
Shaun helps us understand the current rulings coming out of Washington as it relates to the Covid19 crisis and its effect on dealers. 
14:26
March 21, 2020
#91 - Q&A with Luke & Jeff Episode 1
We answer a ton of great questions from ya'll. Thanks for tuning in and sharing this podcast with your dealer friends. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
30:43
March 19, 2020
#90 - MM- A Scout Is Always Prepared
Times a changing. Stay on the offense but have some reserves and a back up plan.
02:02
March 16, 2020
#89 - Curbing Curb-stoning w/ Jared Halsted
Arizona has what some consider the strongest anti curb-stoning laws in the nation. Jared sits on the front line as a dealer advisor to his states enforcement committee. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
42:56
March 12, 2020
#88 - MM - The Cost Of Bad Health
Keep your staff and yourself healthy by practicing good habits at the office. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
05:38
March 9, 2020
#87 - Real Success In The Car Biz w/ Cosmo
Cosmo takes us on his journey for selling cars as a hobby to 80+ a month. Dont think you'll be suprissed at what he credits for getting him through the recession. Also, his motivation for organizing and moderating one of the largest automotive groups on FB. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
47:34
March 5, 2020
#86 - Tax Money Rollin'
Hope youre ready for a great week! We are in the midst of Tax Season!
02:57
March 2, 2020
#85 - NIADA Legislative And Legal Update with Shaun Peterson
Honored as always to speak with Shaun of the national association and gain some insight as to what is happening in Washington and what we have to look forward to this year at the NIADA convention.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
38:49
February 27, 2020
#83 - Dont Like The Rules? Dont Play The Game
Its their platform, they built it, they set the rules. Dont like it? dont use it. Its really that easy.
03:49
February 24, 2020
#82 - The Future Of Sourcing Inventory with Joe Neiman
Joe is the founder and VP of business development at ACV auctions. Dealer to dealer non physical auctions just might be the way of the future. Joe helps us with tips on how to be successful while sourcing inventory online. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
45:45
February 20, 2020
#81- MM - Where Are The Cars?
Keeps your eyes wide and your options open when it comes to sourcing inventory. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
03:44
February 17, 2020
#80 - Why You Need A BDC with Sara Hoagey
Sara's company Elite BDC consults with dealers nationwide to fine tune their Business Development Centers. She shares with us why and when our dealerships could benefit from a dedicated leads handler.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
40:53
February 13, 2020
#79 - Work Those Leads
Don’t let the amount of leads you get this time of year overwhelm you and create bad habits.
04:27
February 10, 2020
#78 - How To Fine Tune Your BHPH with Jim Rhoads
Jim of The Octane Group shares with us his passion for helping BHPH dealers run better and more profitable dealerships. Hes been in the industry for decades and his company consults directly with dealers that want to streamline their operations Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
41:30
February 6, 2020
#77 - The Low-baller
Tis the season of the low-baller. Be prepared and dont be offended.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
04:48
February 3, 2020
#76 Hot Topics WIth Jeff & Luke
We explore a number of hot topics and share our take on each issue. Hope somewhere in all this rambling you can extract some value and identify an area of your dealership you can improve.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
29:18
January 30, 2020
#75 MM- Do Not Distrub
A little tip to help you disconnect and eliminate distractions during your personal time. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
01:59
January 27, 2020
#74 - Making The Most Of Tax Season with Bill Neylan
Bill Neylan CEO of Taxmax shares with us his insight on the modern tax  season and how dealers can take full advantage of the opportunity. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
34:14
January 23, 2020
#73 - MM - Tax Time
Are you ready for tax money to start flowing?
04:17
January 20, 2020
#72 - NCM 20 Groups with Brent Carmichael
Brent of NCM 20 groups shares with us the why and how of 20 groups. Its like a very specific board of directors for your dealership.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
43:59
January 16, 2020
#71 - MM - Cost Per Sale
Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
05:11
January 13, 2020
#70 -Advertising Law Complience with Micheal Goodman
Micheal has spent years helping car dealers stay out of legal trouble. Today he shares with us his expertise on Reg Z, deceptive advertising and how to NOT get in trouble with the CFPB.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
37:07
January 9, 2020
#69 - Setting Goals for 2020
New year, new look, and new dedication from Luke & Jeff to deliver podcasts that can educate and entertain. 2020 is going to be an epic year for the podcast. This episode we discuss our 2019 kpi's and the importance of setting goals for 2020.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
34:27
January 2, 2020
#68 - MM - 2020 Around The Corner
2020 is almost upon us. Take some personal time this week to set your business and personal goals for the year. Write them down and share them with those close to you. Then attack 2020! Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
02:03
December 30, 2019
#67 - Kerri Watkins - How They Built This
Kerri has a great story of how her and her husband built their dealership from scratch. A lot of hard work and long nights mixed with a little bit of being in the right place at the right time.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
41:02
December 26, 2019
#66 -MM - Reflect On 2019
Take the time TODAY to look back at your 2019 performance. Sales units, Gross profit, Net profit. Did you reach your 2019 goals?  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
02:19
December 23, 2019
#65 - Brittany Hibdon - How They Built This
Brittany has been in the auto industry her whole life. She has done it all from the bottom to the top. She now operates a massively successful dealership in northern California.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
32:39
December 19, 2019
#64 - Brandon Bartley - How They Built This
Brandon shares with us his ups and downs of the auto industry and how many horses it takes to built a car lot.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
36:44
December 12, 2019
#63 - MM - Prepare for 2020
As the year comes to a close, now is the time to reflect on your 2019 achievements and make plans for 2020.
02:27
December 9, 2019
#62 - Craig Anthony - Youtube For Selling Cars
Craig is a Youtube expert. He uses his unique insight as a car dealer to create popular content for his Youtube channel. All his content and awareness online leads to more sales at his dealership. Craig will share with us his tips for leveraging Youtube at your dealership. Enjoy. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
37:08
December 5, 2019
#61 - MM - How They Built This Series Coming Soon
Heads up on our December podcast and our How They Built This series.
02:06
December 2, 2019
#60 - 3rd Party Listing Websites
To cargurus or not to cargurus? That is the question. We talk all about 3rd party listing sites. Who are they, and why should we tolerate them. 
32:52
November 28, 2019
#58 - Braden Wilson - Year End Tax Advice
Braden Wilson a long time CPA specializing in the automotive industry joins us to talk about tax planning. What your dealership should be doing to ensure you don't over pay on your income tax.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
51:01
November 21, 2019
#58 - Customer Lifetime Value
What does it mean to have "raving fans" for our dealership? What can it mean to our bottom line, and how can we get more customers to be "evangelists" for our brand.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
31:27
November 14, 2019
#57 - MM - The tax man cometh
Time to plan out your year end tax strategy.
02:53
November 11, 2019
#56 - Shawn Hays - Build Your Brand
We get to know Shawn Hays the co-founder of the Sales Hustlers movement and author of the book Build Your Brand. Shawn has leveraged social media to build his personal brand and open doors that he never thought were possible. You can connect with Shawn on his FB page "Shawn Hays Your Car Guy" Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
38:38
November 7, 2019
#55 - MM - Inspect Your CRM
Hope youre ready for a great week! Take a min and check your CRM. Are ALL leads being worked right? Sometimes we dont need "more" leads, we need to handle our current leads right.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
05:13
November 4, 2019
#54 - Dan Reel - Opening A Second Location
Dan Reel joins us again to talk about his adventure into opening a second location. Its been a long, well thought out decision to expand from where he is now into a larger market. Hope this helps all dealers that are thinking of expanding. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
25:20
October 31, 2019
#54 - MM - Best Lead Is Under Your Finger Tips
The best place to get a hot lead is your CRM. Sell to those you have already sold to. Get referrals from them, be their hero and create super fans. Watch the leads come rolling in.
02:50
October 28, 2019
#53 - Work On It, Not In It
Luke and Jeff share their thoughts on how we can focus on what is really important at our dealerships. How do we keep from getting caught up working IN our businesses when we should be working ON our business.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
36:23
October 24, 2019
#52 MM - Who’s Educating You
Get educated.
03:10
October 21, 2019
#51 - Time To Line - NABD2019
Luke's presentation on how to get your vehicles to the front line faster. Inventory turn is so important to a car dealer. Inefficiency and "lot rot" can kill a dealers net profits. Understand what your daily cost is to hold a car in inventory. Enjoy! Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
40:54
October 17, 2019
#50 - NABD 2019 - Expo Hall Mashup
Join us as we interview 5 vendors from the 2019 National Association of Buy Here Pay Here Dealers convention in Chicago. These are products that we think are new and innovative and just might be of use to you.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
19:43
October 14, 2019
#49 - Matt McMurray - Fixed Operations
Matt is the owner of Campus Automotive a 30 employee full service repair shop. He shares with us his tips and tricks for running a successful modern repair facility. Fixed operations can be a major profit center for your dealership if you treat it like an independent business.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
44:08
October 10, 2019
#48 - Monday Minute - BHPH Aint Car Sales
This week is NABD in chicago. Be sure you get educated on how to run a successful BHPH if youre new or even if your seasoned. Look forward to some notes and highlights from the week.
01:34
October 7, 2019
#47 - Gordon Tormolen - National Policy Conference 2019
Gordon joins us from DC where National Policy week is happening. He and 230 other independent dealers are making the rounds to clean up government and educate our legislators on why Independent Dealers need to be heard.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealerThank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
26:47
October 3, 2019
#46 - Monday Minute - Get Involved
Have a great week and join your local association. Get involved!
03:25
September 30, 2019
#45 - Part 2 - Variable Expenses
We continue our discussion on expenses. What does it cost you to sell a car? What are your fixed expenses regardless of how many cars you sell each month. Plan and budget for fixed expenses.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
39:20
September 26, 2019
#44 - Monday Minute - Consistancy is the name of the game.
Be consistent. Plan and schedule. Execute on that plan! Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
03:41
September 24, 2019
#43 - Fixed vs Variable Expenses
Luke and Jeff discuss the difference between fixed and variable expenses at your dealership and why you should know the difference. Its very important to track your costs and know what it cost you to sell 5 cars or 50.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
42:36
September 19, 2019
#42 - Monday Minute - Know your #'s!
If you dont know your numbers, you dont know nothin'! Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
01:23
September 15, 2019
#41 - O'Hara Howard - Wholesaler Relationships
This week we meet O'Hara Howard and find out why we all need to have relationships with local wholesalers.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
36:56
September 12, 2019
#40 - Monday Minute - Staff Size
Got too many employees or not enough? Both answers are right
06:47
September 10, 2019
#39 - Nick Markosian - Lease Here Pay Here
Nick is the owner of 3 LHPH locations. He shares with us why he does leasing and why it might be smart for you also. This is a great episode if you have ever wondered how lease here pay here works. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
56:08
September 5, 2019
#38 - Monday Minute - Digital Dealer 2019 Vendor Highlights
Short interviews with 3 vendors that stuck out to me as i walked to halls of Digital Dealer 2019. If you want to know more about them reach out. Webbuy.com Gubagoo.com carsaver.com Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
06:15
September 2, 2019
#37 - Mark Weida - Lessons From A Lifetime In The Auto Industry
Mark shares with us his story and insights from a lifetime in the auto industry. From new car store GM to independent operator, Mark has seen and done it all. Listen in and learn from those that have gone before us. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
19:44
August 29, 2019
#36 - Monday Minute - CIADA Part 2
Here is part 2 of Luke & Marshall presenting at CIADA 2019. They wrap it up with a plead for us to make a plan and take action.    Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
14:37
August 26, 2019
#35 CIADA Presentation - Part 1
This week we get to listen in on the first half of Luke and Marshall Zoerner presenting at CIADA 2019. They share with us some great info about training and making sure our staff knows ours sales process. Be sure to tune in next week for part 2. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
01:05:36
August 22, 2019
#34 - Monday Minute - Deceptive Pricing Practices
Lately it seems more dealers have been trying to game how they price their cars. DONT DO IT! Be an honest dealer and the customers will find you.   Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
07:49
August 19, 2019
#33 - Bert Straub - The Ins & Outs of Being a CAC Dealer
Bert is uniquely qualified to educate us on the skills it takes to be a successful partner with Credit Acceptance Corp. In this episode we talk about who should be on this program, what inventory you need to stock and how to know if you're being profitable. If you have ever wondered if the CAC program might be right for your dealership this interview will answer your questions. Enjoy.   Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
41:56
August 15, 2019
#32 - Monday Minute - Rental Car Rant
Luke will share with us his warning on the rental car business. Be smart and check your state laws before you get in too deep. 
09:54
August 12, 2019
#31 - Marshall Zoerner - Why We Train Our Staff
Marshall joins us this week to talk about his process for training his staff. The 3 types of meetings and how to make sure your staff gets the education they need to succeed.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
34:37
August 8, 2019
#30 - Dave Keller - Top 5 Bookkeeping Tips
Dave joins us and shares his top 5 tips for bookkeeping that all independent dealers need to be aware of. Knowing your numbers as a business owner is crucial to success. Take the time to get educated and keep an eye on your $.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
40:30
August 1, 2019
#29 - Eric Freeman - Scaling Your Dealership
This weeks episode is a powerful lesson on scaling your dealership. When to add a location. Why you should add a location. What to do when you feel you're ready to expand. Eric shares his experience doing it the wrong way and the right way. Get out your pen and paper this one will blow your mind! Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
41:17
July 25, 2019
#28 - Dealer Interviews at NIADA
We had the opportunity to interview 5 different rockstars in the independent dealer world. These are short interviews full of powerful information and tips for running your life and dealership from successful dealers.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
21:14
July 18, 2019
#27 - Maintaining a Great Online Reputation in Your BHPH Operation
From NIADA convention 2019 we have the audio of Luke's presentation on maintaining a great online reputation. Learn some insight on how to respond to negative reviews and how to foster positive ones. To get access to ALL the amazing sessions from NIADA 2019 contact our friends at NIADA.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
45:28
July 11, 2019
#26 - Chatbots And Why We Need Them
We chat with Robert MacBeth of Alchemical Bot. He is an expert in chatbots for business and explains to us how we can use them to drive leads to our dealerships. There are many applications from fielding FAQ's to prequalifying Facebook marketplace leads. Here are some links to the products we talk about: Manychat.com Alchemical-bot.com To test an example of a chatbot pre-approval flow that Jeff built with Manychat. Message his dealership 4 Seasons Auto the word "#artieapproved" then follow the bot. At the end type "unsubscribe" Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
31:41
July 4, 2019
#25 - Action Items From Convention
We recap and share with you our takeaways from the 2019 NIADA Convention. A week packed with so much great information and so many rock star dealers. We took home pages of notes. This episode we talk about some of our favorite sessions and speakers. 
24:32
June 27, 2019
#24 - 2019 Niada Convention - Vendors
In this quick episode we take you to the expo hall of the 2019 NIADA/NABD convention in Las Vegas to meet 5 random vendors. We hope to give you information on a couple vendors that stood out to us as new or interesting. None of these vendors Luke or I use so there is no bias or agenda. Wish we could have interviewed all of them... maybe next time. Enjoy! QuotePro Mircobilt Single Interest Weave Dominion Solutions Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
15:07
June 20, 2019
23 - How To Get The Most Out Of Conventions
NIADA  convention is next week in Las Vegas. Whether you are attending or not this podcast will help you get the most out of your next convention experience. Attending these events is a great opportunity to meet your current vendors, interview potential new vendors, get educated on aspects of the industry, meet like minded dealers and take home an actionable plan to improve your dealership. Maximize your time and money spend by having a plan before you go.
26:45
June 12, 2019
#22 - Our 4 Tips For Staying Sane.
Some days locking the doors and walking away sounds like a good idea. When everything is going wrong and you're ready to burn the building down tune into this podcast for Luke & Jeffs 4 tips for staying sane as an auto dealer. These are helpful tips to prevent you from getting to meltdown mode. We are in a great industry with limitless potential. Keep a long term perspective and remember to laugh.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
22:15
June 6, 2019
#21 - Justin Osburn - Improving The Retail Sales Process
 This episode has tons of great practical information about improving you sales operation. Justin is an NIADA 20 group moderator and expert when it comes to sales, branding and operations. We cover sales process, social media marketing, staff training and many more actionable topics. ENJOY!  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
42:06
May 30, 2019
#20 - George Mammarella - BHPH Master
George is living proof that when BHPH is done right it can be rewarding and profitable. He shares with us his wisdom and advice from decades of being a master dealer. We touch on building a portfolio in a small market, Customer retention, selling your accounts, being an advocate for your customers and many more words of wisdom.   Thank you for listening, we hope you learned something new. Let us know what you think. info@theindependentdealer.com Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
40:41
May 24, 2019
#19 - Tim Byrd - Dealer Reinsurance
Tim Byrd an industry expert on dealer reinsurance company's. If you have ever wondered about setting up your own reinsurance company, this episode is for you! We answer all your questions: What is reinsurance? Difference between a warranty and a service contract? What is debt cancellation and collateral protection insurance? Tax benefits from reinsurance? Am I too small? Take action today!   Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
49:46
May 16, 2019
#18 - Joe Mok - An Industry Leader In Sourcing.
We cover so many valuable topics in this episode: When and why to open a second location, how to source inventory in the digital age, the importance of having great lender relationships. Joe has years of insight from running his own dealership and venturing into digital with his Turn Auctions platform. Enjoy! Remember to share the podcast with your dealer friends:   Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
41:48
May 10, 2019
#17 - Leigh Anne Thompson - The Power Of The On-line Review
This week Leigh Anne, the founding member of the Independent Dealer Facebook page, shares with us the origins of the FB group. Also, we talk on-line reviews. Where is the best place to focus your efforts, how to get more reviews and what to do with those negative ones. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
35:48
May 2, 2019
#16 - Inventory Sourcing
Getting enough of the right inventory will always be a problem for independent dealers. More competition for more expensive cars make buying harder than ever. Luckily, we have technology on our side. Luke will give us some tips on how to source more units with less headache.    Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
30:52
April 25, 2019
#15 - Dan Reel - Retailing As An Independent Dealer
Dan Reel of Reels Auto in Ohio shares with us his journey of going from a BHPH dealer to mostly retail. We talk about pricing, turn, and the quality of your operation. Hear about Dans commitment to reinvest in his facility. Also, his top 3 recommendations if you want to be a successful independent retail dealer. Dan is also a co-founder of the "Independent Dealer" Facebook group. Connect with him and all the other top notch dealer principles in the FB group.   Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
28:01
April 11, 2019
#14 - 20 Group takeaways
This episode will give you an inside scoop on what Luke & Jeff learned at their last 20 group meeting. It was a great couple of days sharing information and best practices. You'll hear Lukes top 3 action items. Improving his underwriting, calculating his ROI through static pools, and highly targeted FB ad campaigns. Hope you enjoy. Remember to share, subscribe and leave us a review.   Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
28:02
April 5, 2019
#13: Chuck Bonnano - The future of the used car business and the importance of education
This week we have a real treat for everyone. We get to sit down with Chuck Bonanno the VP of Dealer Development for NIADA. Chuck has decades of experience as a teacher and an operator. Get educated on where Chuck sees the used car market going and the importance of continuing your education as a dealer. Get your note pad out!
35:19
March 28, 2019
#12 - Tracy Myers and the customer experience
Tactical conversation  with Tracy Myers of Frank Myers Auto in North Dakota. Tracy is a master of ensuring his team provides an A+ customer experience every time. In this episode you'll hear his philosophy on how salesmen should handle the greeting and tips that you can put to use at your dealership today!
33:46
March 24, 2019
#11 - Luke's NADA notes - Pay plans
Luke gives us his takeaways from the NADA convention 2019 around pay plans. How to motivate employees and setup a pay plan that works. This is the 3rd and final installment from Luke's NADA notes.
26:16
March 21, 2019
#10 - Jack Carter, Branding your dealership.
We chat with Jack Carter of Turn & Burn Motors in this episode. He shares with us his tips for branding on facebook and in personal life, how to handle online reviews, and what to avoid online. Great episode full of useful information that you can put to use today. 
31:56
February 26, 2019
#9 - Luke's NADA notes - Sales process of today
This week we hear more about Luke's notes from the NADA 2019 convention. He gives us practical tips for updating our sales process and taking advantage of the technology that is at our finger tips. Got your pen out and take notes. 
24:57
February 21, 2019
#8 - Lukes NADA notes - Advertising
Our next 3 episodes are Lukes takeaways from the 2019 NADA convention he attended. He has condensed a weekends worth of information into 3 general topics: Advertising, Sales, Compensation. We will talk about what is new and what is hot coming out of the top minds in the new car/ franchise space. This information is helpful to all dealers even us independents. Stay tuned!
27:03
February 6, 2019
#7 - Car lot security
Luke will share with us his top 5 tips for securing your dealership. Few people know more about getting robbed at their dealership, unfortunately Luke has learned the hard way what it takes to deter theft from the inside and out. His tips will help you open your eyes to vulnerabilities at your dealership. Listen close, take notes, then take action. 
29:30
January 30, 2019
#5 - Customer Acquisition
Luke and Jeff hash out what are best practices for acquiring new customers. What works in today's market and the importance of tracking your lead sources. When it comes to getting a customer on your lot, not all advertising mediums are the same. Know your demographic, know where their attention is and know your numbers!
20:39
January 17, 2019
#4 - Hiring and Retaining Employees
Luke and Jeff talk tips and strategies for hiring, retaining and motivating top talent at your dealership. Happy team is the key to a productive, profitable lot. Always learning - Always improving!
28:05
December 20, 2018
#3.5 - Next week we talk about Employees
Join us next week when Luke and Jeff discuss employee hiring and.... retention.
00:27
December 19, 2018
#3 - The current state of the used car market
Today Luke and Jeff talk about the issues facing independents. Finding lenders, finding inventory, finding customers.
15:12
December 19, 2018
#2 - Meet Luke
Get to know the one and only Luke Godwin in todays episode. Owner, operator jack of all trades master of most.
25:16
December 19, 2018
#1 - The Intro
Welcome to the first episode of The Independent Dealer podcast. Luke and Jeff talk about state of the used car industry, the need for continual learning, and what an awesome community of independent dealers are out there.
11:23
December 19, 2018