This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.
We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.
If you want to “Follow The Bear” then head over to our website for various links.
Thank you to the team at Paiger for sponsoring the show.
After many months of sponsoring the podcast, we grab the founder of Paiger, Darren Westall on the show. Having previously worked as a technie in the world of Broadbean, Darren has become one of the industry's leading champions of recruitment marketing and it turns out that he's not that bad at it himself either.
We discuss why copywriting is a key skill for any marketer today and how an 'open-source' approach to Paiger's marketing has helped them improve everything they do.
Paiger have also created a range of tongue in cheek t-shirts. All profits go the charity, Mind. Find them here: https://paiger.teemill.com/
Odro's Head of Marketing, Susie Lawler joins Glenn in a (very) rare interview where we discuss Odro's marketing strategy. The episode looks at the benefit of picking up marketing knowledge from other sectors (is it important, or not?), the importance of giving away your best stuff for free and why focusing on the customer will always bring success.
A hugely engaging episode which gives great insight behind the scenes of one of the fastest-growing businesses in the recruitment space. Who are blinking good at marketing as well.
A bit like Paiger who sponsor this episode.
It's taken 61 episodes for us to cover one of the 'Ps' for the first time. Price.
Glenn is joined by Jon Brooks who worked on pricing strategies at recruitment behemoth, Reed for several years and now works with recruitment businesses to understand and define what they charge. Jon knows marketing as well, which is useful for a podcast like this. Alongside pricing, we talk about the shift in the recruitment industry to productisation and how account-based marketing can, and should be, a big consideration in your recruitment marketing activities.
Shoutout as always to the team at Paiger for lending their support to the podcast.
Glenn welcomes Paul Brown from Baked Bean Media to the show to talk about all things social media content. Paul made the transition from a 360 recruiter to a fully-fledged (social) media pro bringing in in excess of £800,000 of leads for his business up to where he is now working alongside the likes of Anthony Joshua on their social media efforts
From just picking up a camera and "having a go" through to aligning approaches with marketing and sales we discuss what recruitment businesses can do to position themselves as experts, ask opinions of their audiences and become known for something.
As always, we're privileged to have the team at Paiger supporting the podcast.
John has a recruitment marketing career spanning the best part of 20 years so it was great to dig into his experiences of what has changed (and what hasn't).
We speak a lot about the blurred lines between marketing and technology and why establishing common goals is absolutely essential to success.
You can connect with John here: https://www.linkedin.com/in/johnjbrussell/ and thank you once again to the team at Paiger for the continued support of the podcast and Lonely Marketers community.
In the final of the Midday Musings series, Glenn is joined by Sarah Roebuck from Eames Consulting. We talk about her journey at Eames which now sees her as a Partner and 'having a say'.
She provides tips on communication, planning and relationship-building to help build your reputation and authority.
You can watch the live recording of the webinar here: https://www.crowdcast.io/e/lonelymarketers11
Personally, thank you to everyone who has joined all of these lockdown sessions. We hope you have enjoyed them.
Kim Pasteau from LHi Group joins us to tackle the challenge of a recruitment rebrand/brand launch.
Where do you start? Can you do it internally? What questions do you need to ask?
To view the replay of the Crowdcast, head over here: https://www.crowdcast.io/e/lonelymarketers9
In this episode, we talk about a key medium of recruitment marketing, job boards. Dave Jenkins joins us and shares a raft of insight and strategies on how you can manage, negotiate and get the best out of your investment. We also talk about how even in a 'client-led' market you can't take your eye off of candidate experience and dive into the current state of Google For Jobs.
Fist pumps to the Paiger team for their continued support of the podcast.
Scott Richardson from Harrington Starr talks us through how building communities can position yourself as a true expert. We talk through the type of things you need to think about before starting this journey and how you need contributions from everyone. Shannon Lynch from Signifiy Technology also makes a guest appearance.
Jump on the Crowdcast replay by watching here: https://www.crowdcast.io/e/lonelymarketers7
Amelia Sordell from 11 Investments talks about how marketers are essential in playing a role in working with internal recruitment and HR to build, promote employers brands and attract talent to their business.
Watch the replay of the Crowdcast here: https://www.crowdcast.io/e/lonelymarketers8
We head into the recruitment marketing careers of the marketing team at Signify. We touch on their successes, challenges and how to run a 800 person virtual event that lasts for 12 hours!
The passion from both Shannon and Elle really stands out as they talk about their journey into recruitment marketing and what they've learnt, experienced and hope to do in the future.
As always, thank you to the team at Paiger for being top-notch sponsors as always.
In another episode of Midday Musings, Sarah Wall from Darwin International joins Glenn to chat about international marketing. How do you allocate resources? What do you need to do to tailor your activities to multiple cultures, languages and countries?
We jump into real-life examples of what has worked, and what hasn't so that your recruitment marketing is on point wherever you're working in the world.
Adam Gordon from Candidate.ID joins Glenn Southam to talk about email (marketing) automation. We get into the granular aspects of starting the process, the use (or non-use) of your CRM and how marketing should literally be the engine room of recruitment businesses.
Many people are automating sales messages but not basing their communications on audience behaviour. This episode will allow you to hone your recruitment marketing efforts when it comes to email automation and start driving results.
Kris Holland joins Glenn Southam for another recruitment marketing lunch and learn. The pair discuss all things content and why you really don't need jobs on your website to drive deals.
We dig into practical tips, processes and templates to start the content machine up in your agency.
You can watch the original recording of the webinar here on Crowdcast: https://www.crowdcast.io/e/lonelymarketers4
Members Only, an exclusive network of forward-thinking recruitment agency leaders held a series of recruitment marketing webinars in what Glenn was invited to be part of the panel.
Glenn was joined by MO's founder and the hugely experienced Una McGuinness to talk about what people can be doing to get their marketing strategy on point during lockdown. Practical tips are discussed, proven processes are shared and you'll be able to implement many of these tactics straight away.
Thank you again to the team at Paiger for their continued support of our ramblings.
In this Midday Musings from The Lonely Marketers, Janine Owen joins Glenn Southam. They speak about how your recruitment marketing activity should be driving revenue. What do you need to put in place to make you and your team a money machine?
You can listen to a replay of the live webinar here: https://www.crowdcast.io/e/lonelymarketers2
Richard Turrell joins Glenn Southam on The Lonely Marketers' Midday Musings webinar. We talk about how building the relationships between sales and marketing can drive results for your campaigns. We'll talk about the practical steps you can put in place to create marketing advocates within your recruitment business and of course, build your profile within your business.
Replay of the live show can be found here: https://www.crowdcast.io/e/lonelymarketers1
We get back to the personal stories of recruitment marketing careers with Kieron Mayers from Marmalade Marketing. Having worked for a number of recruitment businesses including Meridian, Fircroft and Evolution before joining the agency side with Marmalade, Kieron speaks about his journey that took him Down Under and back.
We discuss what good looks like. What bad looks like and everything in between form his experiences over the years. We also have a candid discussion about Kieron's battles of living with Bipolar which he eloquently wrote about here.
Thank you again to the ever innovative team at Paiger for sponsoring the podcast.
Sleep. Eat vegetables. Breathe.
Three simple tips from Michelle as we go off on a tangent from usual proceedings to address the challenges that many people are feeling whilst stuck at home. We focus on how the, erm, unique personalities of marketers mean that some challenges may be trickier to deal with than others and explore the importance of affirmation, perceived regression and dealing with imposter syndrome.
This is a highly practical episode that I hope the marketing community (and others) get a huge amount from. Enjoy.
Clink of beer glasses to the team at Paiger for their continued support of The Lonely Marketer.
In another collaboration podcast, Glenn Southam from TwoEnds and Neil Rudolph from RedKnows got together to speak about their experiences of recruitment marketing with their clients and the industry as a whole during the Coronavirus lockdown.
In what has been a challenging time for everyone, the discussion is around what recruitment businesses are doing well at the moment from a marketing point of view, what marketers need to be focusing on and the opportunity for people in our profession.
An honest and insightful chat from two people with great exposure to recruitment businesses across the globe.
Thank you to Paiger for their continued support.
What happens when you bring together the hosts of two recruitment marketing podcasts to talk about, erm, recruitment marketing?
Good things, we hope.
Victoria Rush from The Recruitment Marketing Podcast joins Glenn to speak about what marketers can be doing during times of crisis. Whether you're still flat out, furloughed or unfortunately made redundant - there is plenty you can work on in terms of content, social presence, upskilling (or just watching Netflix).
Give this chat between friends a listen. We think you'll enjoy it.
Sponsored by our friends at Paiger, as always.
With a wealth of experience in the recruitment marketing sphere with Phaidon International and Rullion, Nicola is now a marketing consultant and a founder at CultureBee - an online platform for highlighting what it is like to work for businesses around the world.
In this episode, we dig into creating processes that focus on gathering feedback to help form your marketing and content strategies. We look at how the access to insight is bringing marketing and technology closer together but it means absolutely nothing if it's not tied into a purpose.
If you're struggling to define your USP or be different in this increasingly noisy world, then give this a listen as we draw on examples from multiple industries.
Hat tip to our friends at Paiger for sponsoring the episode.
We dive into the big bad world of job adverts whilst in Lockdown 2020. Daniel and Glenn talk about the balance of creating technically sound content from an SEO perspective whilst still retaining levels of creativity to help you stand out.
Why are recruitment companies so rubbish at job advert writing?
What roles should recruitment marketers be playing in ensuring adverts are top quality? We have a responsibility to our clients to write decent adverts, so why aren't we doing it?
We talk a bit about Indeed shutting down organic traffic for the UK as well...
The team at Paiger continue to be great champions of this podcast so please go and check them out.
We delve behind the scenes of one of the biggest job boards around and find out how CV-Library has got to where it has today. Amanda talks about how she manages and plans multi-channel campaigns which include digital, billboards, guerilla marketing (hence the Theresa May reference) and radio.
Job boards are not dead and Amanda speaks about how innovating in UX, automation and collaboration with the tech team helps the business to stay on the front.
We also find out the story behind CV-Library's owl, Barney.
Continued "big-up" to our pals at Paiger for their support.
We sat down with Christina to talk about how to navigate through the challenging times we are all going through at the moment. From shifting content plans (do you really need to), trying out new things and sometimes - just getting on with it.
We all appreciate how difficult it is for people at the moment both at a company and personal level but we hope this episode gives you some guidance on how to keep the marketing wheels turning. Those that do will come out of the other side better for it.
Stay safe, stay at home and keep on marketing.
Thank you to Paiger for their continued support. Go check them out.
This episode is grreeeeattt (any people who love cereal adverts will get this pun...)
Really insightful sit down with Coralie who covers how she employed YouGov to run a piece of research that ultimately filled her content calendar for the next 12 months. We also find out why she speaks to her SEO agency three times a day, why you need consultant buy-in to effectively run events and how she's going about to support a New York office launch.
Head over and check out Paiger as well, they help keep this great content going!
Katharine has had a fast-paced career journey into her current position as Marketing Director at Huntress. We talk about the age-old problem of single/multi-brand strategies, how going to board meetings has opened her eyes and why being able to do a "bit of everything" in the world of recruitment is a benefit. Grab some listening devices, and give the episode a go. Like always, thank you to Paiger for their continued support of the podcast.
Employer branding is on the rise. Some people may say it's a bit buzzwordy. But Wiser take it seriously, starting initially as a creative agency, recruitment followed and now it's a truly combined service. It was great fun to chat with Anya and Lottie about the approaches they take and the challenges they have in this new way of "doing" recruitment (and creative).
I personally hope the Wiser Way is a glimpse into the future for elements of recruitment. Mainly because it puts marketing even more front and centre of business.
Give it a listen and let us know your thoughts. Cheers again Paiger for sponsoring.
Janine is one of the most experienced guests I've had on the show. From starting with the big boys at Reed and Hays, through to now working at Search Consultancy (14 locations, 30 disciplines) for the past 9 years, she has built a team (of 12) and a rectech stack around her that really delivers results. It was a privilege to get into Janine's mind in terms of her thought and decision-making processes. A treasure trove of useful advice whether you are looking at tech, structuring your team or looking to develop personally. Get involved!
Paiger got a few mentions in the episode so don't need a shout out for sponsoring this episode...
Not a marketer by trade, but certainly one by action. In this episode, we sit down with Andrew MacKaskill and talk a fair bit about personal branding and how marketers need to work on their own if they are to influence others. We chat around the changing landscape of recruitment and how marketing is more and more now a driver of profit rather than an isolated department in the office. Also, some nuggets of career advice for anybody looking to make a move.
As always, hat tip to the team at Paiger for sponsoring.
Aimee is the current holder of Marketing Week's Rising Star Award and is running a high performing team that is truly delivering results. From building and maintaining their own website (the team all learnt to code!), driving daily leads to their consultants and working on some brilliant campaigns - there is so much to admire in Aimee's approach.
If you think that you need all of the money in the world, this episode should show you that you can balance the technical with the creative and still smash it out of the park.
Thanks again to our friends at Paiger for sponsoring the episode.
Marketing into the public sector is tough. We find out that recruitment marketing in the public sector is even tougher with Laura Baxter from Social Personnel. She tells us about how storytelling (starting her own podcast) has positioned the business as true experts in the markets that the cover.
Laura is committed to her own personal development as well and talks to us about her journey on the Google Squared course that has given her the knowledge and belief to put her stamp on things.
A really fun episode which you'll have to listen to, to understand the reference to the naughty toys...
Thanks to the team at Paiger for sponsoring this, and all of our episodes throughout 2020.
In this episode, we speak with a newcomer to the industry in Maansi. She speaks about the challenges of coming into a hyper-growth business determined to make a difference (but also coping with the self-doubt a young person entering marketing/recruitment can have).
Maansi's enthusiasm is infectious her determination to "shake things up" is great to hear. We also dive into how being in the right environment and being treated as an equal alongside the consultants is key to driving projects and getting everyone on board.
A rebrand is one of the biggest and demanding marketing changes you can make in a business. Lilli talks to us candidly about how she wasn't the biggest fan in the first place so she took control and run with it.
We also dig into the importance of embedding yourself in the industry and building up valuable partnerships like the team at Few&Far have with Mind the Product.
Lilli talks about her career journey to where she is now and how she wants to make a bigger impact into the strategic side of marketing in the coming months and years.
It’s obviously in us marketers’ interest for things to go that way…
We sat down with Michael Oliver of Client Server to discuss why he has a problem with the word ‘content’. Not all content is created equally and we dig into the types of content and the various approaches you can take to get buy-in and results.
Michael also discusses with us about how he learnt the hard way about having difficult conversations, managing upwards and how he overcame those challenges. We’ve all been in those shoes for sure.
There’s a bit chat around why it’s an impossible task to get complete loyalty from candidates and clients so we need to stop trying and focus on just delivering a great experience time after time.
Catch up soon and don’t forget to share, review and like - it’s the only way to get marketing to win more hearts and minds in the recruitment world!
We take a whirlwind tour of content, events, community building and everything in-between as we discuss why recruitment marketing is such a big thing (thankfully for us). We also ring the marketing bell as well to get marketing more of a presence at the top table.
We enter the noisy world of "rec-tech" once again as we sit down with Gareth to talk about his recently launched voice engagement software as well as the world of artificial intelligence.
But this isn't all about tech, it's still about a human process and giving the power to the candidate. if you're into candidate experience, candidate engagement, customer journeys (and tech) then give this episode a listen today!
We all know how important diversity is in business, don't we? But does your marketing really reflect a diverse candidate, client and employee base? Are you missing out on revenue because of your current approach?
Glenn and Nandip discuss everything from unconscious bias, commercial benefits of diverse marketing, practical tips you can take with job adverts and a hell of a lot more.
We dive back into the tech world with Alexandra Kane from Sense in San Francisco. Alex is clearly somebody who is passionate about the candidates and the tech she is working with. That being said there is a clear distinction that she believes recruitment is still all about the human interaction. First stateside episode of the Lonely Marketer - hopefully many more to come!
This is a sweary episode. Not one for the faint hearted. It's an episode that goes down the rabbit hole with Paul who runs Mellor&Smith, a branding and advertising agency based in London.
Paul and his team work with the likes of Amazon on their employer branding and really push the limits with their ideas and creativity to stand out from the noise. Take a listen and pick up some nuggets around how you can adopt an approach to get you and your company heard.
This is an absolutely fascinating conversation with Charlotte where we talk about robots carrying out interviews, unconscious bias and candidate experience (amongst a lot more).
TNG and Tengai has been featured with the BBC and in The Times so it was a real honour to look genuinely at the 'future' of recruitment and how transparent processes, the utilisation of NPS should be playing a role in recruitment marketing.
Paul joins us to talk about all things PR and content and how he has seen the industry change over a number of years. In a time where we are inundated with noisy content, what does it take to stand out with your content? How can you plan it to drive sales?
With experience of working at Monster before leading the charge at ClearlyPR, Paul can draw on plenty of experiences at multiple businesses, not just recruitment.
Amelia takes us on her journey from being a recruiter to a fully fledged marketer in this episode. With passionate views on culture fit (how it's a load of rubbish, to put it politely), employer branding and how we simply need to track everything we do. Amelia also works a fair bit from home so we dive into work-life blend and how it works in her role as a B2B Marketing Manager.
Connect with Amelia here.
Check out Finlay James here.
We go cliché crazy in this episode with Rafael Walton who is a true expert at spinning multiple plates, having his finger in many pies and wearing both marketing and operations hats.
Rafael's passion for comes through loud and clear as he speaks about how recruitment marketing has evolved over the years. We speak about how the new generation of recruiters are already living in the world of digital marketing and personal brand and how marketers need to leverage that.
Kylie's background is very different compared to many of our guests. Having worked with brands such as Dove and Ben & Jerry's, Kylie talks about her experiences at these brands and how she has transferred her skills into the recruitment world. Finding a purpose in a business is an (actual) USP but it's not simply about plucking it out of thin air. You have to put in the effort at all levels of the business.
Owain joins us to talk about how he has recently rebranded an entire business in a mere nine months. We also talk around how a marketer needs to be a copywriter, an editor, a videographer and anything else you can think of. Owain also explains to us how a signed Bon Jovi guitar generated incredible ROI for his marketing efforts at an event.
Billy talks to us about how working in a company that operates a four day week is both brilliant and challenging. With a lot of talk around automation and digital marketing, we chat about turning back time and focusing on events, direct mail and traditional PR on television and radio. We also touch upon the hot topic of fat horses.
Clair has a unique perspective into the world of recruitment marketing having spent a number of years on both the agency and supplier side. We have a reflective conversation on how things have changed in recruitment but how relationship marketing will forever rule even if everything else is evolving around us.
In a shift of conversation, we discuss how marketers need to take control of their careers by doing the things they should be doing, not continue doing what they are told to do. We obviously talk a lot about automation with Adam's background and how marketers can help eliminate cold-calling from business they work in. A hugely informational episode with some great takeaways for marketers, business leaders and everyone else!
In this episode we discuss creating content for contents sake and question why people bother with it? We delve into the human element of the Meet brand and how Ben is now thinking about the next stage of its evolution. Like most marketers in recruitment, there is always a challenge in getting buy-in from leadership - Ben discusses how he's achieved this.
Scott is a newcomer to the recruitment industry and is our first guest who works in an RPO business. But he is very impressive, having already built and sold a business before becoming an expert inbound marketer. As well as the technical side of things, Scott gives some brilliant insight into the creative side of content and how his personal brand has won MBA business.
Sarah joined Darwin when they had no real structure to their marketing but was trusted by the board to build and develop a team. Sarah has a real focus on results and being able to track all activity to candidate registrations and revenue. She also amazingly led her team to run a series of MeetUps across the globe over a five-week period.
In the final episode of this series, Chris Howard joins us to talk about his career and why his obsession with data, automation and using your database is key to success. Chris also enlightens us as to the reasons for asking the simple question "Why?" at least three times in all that you do.
Ellie Lewis & Tierney Kydd Talk about what it's like to market in a high-volume recruitment business. With multiple audiences in multiple locations across the UK, Swanstaff need a marketing approach that is flexible and reactive which can be a challenge to stay on top of. Ellie discusses mini-marketing plans, team huddles and a lot more.
Cutting his teeth at the recruitment giant Hays, Dan Evans has a candid chat with us about his recruitment career including dealing with redundancy. Now at ROC Search, Dan talks about how about using balance scorecards, starting tactical and how he keeps himself driven day-to-day.
Faye Lewis goes into detail about marketing automation in light of GDPR and how 100% understanding what you're expecting from marketing activity will bring you success. Faye is in her early days at La Fosse Associates and discusses what she hopes to achieve and what her individual approach to marketing is.
We join Robert (Rob) Quirk from the Data & Analytics recruitment specialists, Harnham. Unsurprisingly, we talk about the role of data in recruitment marketing but also explore Rob's design background and how that frames his thinking. We also delve into "landing and expanding" marketing blueprints for international offices (of which Harnham has many...).
When Kim Pasteau joined Lawrence Harvey, they were a single brand agency who "did a bit" everything. Today, LHi is a global company with four separate brands - all of which were created, launched and managed by Kim and her team. We talk about managing upwards, her design background and the importance of being a generalist recruitment marketer when you start out.
Scott Richardson speaks about how the Harrington Starr founders being content led from day one has made his job that little bit easier. We touch upon the reasons why print based marketing is not dead and how relationships with suppliers and the industry is key to marketing success.
From Kelly Services to Eames Consulting, Sarah Roebuck joins us to speak about her experiences from going from a large recruitment business to a smaller niche agency. We chat around the opportunities for recruitment marketers coming into recruitment and how she created an Eames beer pump!
We sit down with Kris Holland from Charlton Morris in this episode who talks about how he has built a following of well over 100,000 on LinkedIn. We discuss how to create specialist content that speaks directly to candidates and clients and how to utilise recruitment consultants in your marketing strategy.
Audrey Lartey, the Global Marketing Director of Human Capital discusses how 'purpose' drives marketing and why engaging with marketing experts outside of recruitment is key to her approach. We also discuss diversity within recruitment and how marketers can (and should) play a role in promoting it.