This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.
We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.
If you want to “Follow The Bear” then head over to our website for various links.
Thank you to the team at Paiger for sponsoring the show.
Do you have a mentor? Have you considered it? This is one of many things we discuss with Rebecca Lauder-Fletcher from Source Group International. She has benefited from the knowledge, support and network of a mentor throughout the pandemic period and we chat about why she reached out in the first place.
Diving into the marketing, we chat about Rebecca's branding approach and how she has applied it to the three companies in the SGI portfolio and how this translated into her community marketing approach which has ramped up recently.
If you're interested in personal development as well as any aspects of employer branding (and branding in general) then hit the play button.
Have you checked out Paiger yet? You should, and not just because they show us a lot of love supporting the podcast.
Kate Harding joined MA (then known as Montreal Associates) knowing that she was taking on a big project(s). Those projects were a complete rebrand, one recruitment website and a careers website. All as a team of one.
In this episode, we delve into the catalysts, the approaches and the results of pushing boundaries and 'sticking to your guns' when it comes to trying something a bit different when it comes to digital marketing.
This is a brilliant listen for anybody reviewing their brand, website or purpose at the moment. With more companies in reflection mode over the past 12 months, 'what do we want to be known for?' is a question being asked more and more - Kate's experiences can start to help answer some of those questions.
Thanks as always to Paiger for their support.
What can recruitment marketers learn from the world of e-commerce? What do the likes of Gymshark and Boohoo do that we can take inspiration from and apply to our candidate and client (digital) experiences?
In what is a wide-ranging episode that discusses recruitment websites, internal hiring, technology, content, leadership and lots more Brian speaks through his experience of what works (and what doesn't) and offers advice to marketers to try and get one of those seats at the top table.
Paiger get a bonus mention in the episode as well which I suppose is OK thanks to all of their support...
There are not many 21-year-olds with four years of recruitment marketing experience but we speak to one in this show. As recruitment marketing teams across the land start to look to build out their teams and capabilities we explore the apprenticeship route from somebody who has been on the journey.
From managing expectations to being emotionally intelligent in management it is clear that apprenticeships are not the cheap option for businesses and in some ways, it's more about the apprentice rather than what they actually do. You'll reap the rewards later.
We also jump into the subject of 'taught' marketing and learning on the job with all of the pros and cons that come along with it.
Paiger, you're still here championing us and for that we thank you.
Mitch Sullivan joins the show to talk about a range of topics from social selling, retained recruitment, marketers' purpose in recruitment agencies and, of course, copywriting.
As ever, Mitch shares his knowledge and experience in his own inimitable style. The episode is likely to challenge your thinking as well as being a great resource if you're looking to improve your job adverts in particular.
Paiger, your support is appreciated as always.
Helena entered the world of recruitment marketing at 18, continued to work whilst at university and twenty years later is still here. In this episode, we explore what has changed for Helena in that time, how she built her marketing team from one to 11 at the SR Group and the importance of being flexible in your approach.
Helena had two children in quick succession and returned to the world of work in April 2021. We discuss how being 'out of the game' for two years made her feel and how she prepared herself for a brand new role at Trinnovo Group. We touch upon what trends are impacting recruitment marketing and also offer advice for any recruitment marketers looking to take a 'step-up'.
If you want to learn and hear from one of the best, then jump in right now. Talking about one of the best, thanks Paiger for your continued support.
"I want the the marketing department to be the biggest ROI in the entire business, including sales." A bold statement from Jack in this episode but you can tell he is putting all of the building blocks in place to achieve it.
Starting his career doing bids, Jack has progressed to lead both the marketing and bids team and although he appreciates he does not know everything about recruitment marketing, you get the feeling his desire to improve everything will see him go far.
This episode talks about agility, Scrum methodology and process automation as well. We're certain it's going to give loads of food for thought to you as to how you can setup marketing
Over to you to give it a listen and give your feedback. Ta Paiger, it goes without saying.
What is it like being a recruitment marketer in a recruitment business that is replicating being a tech-start up? From getting seven-figure funding from day one, through to onboarding 123 graduates in a single day, Chelcie Harry tells us. With two years of recruitment marketing experience under her belt, Chelcie joined The Levin Group (which includes Storm2, Storm3 and Storm4) during the Covid pandemic in August 2020 as employee number 13 and was thrown into the deep end. In this episode, Chelcie opens up about her own onboarding in a high-growth business, the support she was given to enable her to succeed and what she prioritised in terms of marketing activity. Chelcie says this is her dream job and it really comes across well in this episode. Let us know what you think. Paiger, always there for us in supporting the podcast and the community. Thanks as always.
Diving into a career that is approaching 20 years, Kathy joins us to speak through what she has learnt in the world of recruitment marketing over that time. What's changed? What hasn't? And what's coming?
Kathy has helped rebrand a 35-year old IT recruitment business to feel current and modern, and chats through how 'breaking out of the bubble' of the sector has helped her in her career. We discuss the importance of automation in the coming years and why companies need to have a real focus on their CSR initiatives that come from somewhere genuine, not just a box-ticking exercise.
Yep, there is American Pie chat as well.
Cheers Paiger, as always. Enjoy.
Not really. We talk about job boards and the strategy recruitment marketers can apply to a) get the best deal and b) increase levels of ROI.
When Covid hit, many recruitment businesses were scrambling around trying to cut costs and job boards would have been one of the first things looked at. As we now enter a period of stability (fingers crossed), we can be more scientific in our approach to the use of job boards. There is tech, processes and wider industry changes that can help you get more bang for your buck.
If you need a new way of thinking about your job board spend (maybe freeing up some budget to do more 'exciting' stuff) then jump into this episode and give it a listen.
Oh, and we talk about washing machines. That's what you paid up to sponsor, wasn't it Paiger?
Recruitment marketing careers can take very different routes and start in very different ways. Paul joins us to talk about his career which saw him 'blag' his way into his first job before spending 12 years in a business before it was bought to where he is now at The Consultancy Group. Paul started purely focused on 'internet marketing' which really meant PPC and SEO but evolved into a fully round marketing specialist who has embarked on multiple websites and branding projects.
He shares his experiences and tips around these activities as well as outlining the benefits, and pitfalls of trying to be a 'fixer' and doing everything for everyone.
A real 'career' episode that people at all levels will be able to relate to.
Cheers Paiger as always for your support of the podcast and the community.
The co-founder of Sourcr, Chris Almond, joins us to talk about reputation management. It's more than just pat on the backs and easy social media posts with five stars. Reputation management should inform your marketing strategy and act as a catalyst for new content approaches.
But why is it important?
We discuss why working in an industry that by its very nature has a very high level of rejection (and negativity), it's essential to pay attention to the experience of our audiences more than most.
Continued fist pumps and clinks of beer glasses to the team at Paiger for supporting us.
Austin Fraser are one of the few recruitment businesses that have adopted a 'RevOps' function. We are joined by their Head of Marketing, Richard Williams to discuss how marketing fits into this structure. Also, as a multi-brand and multi-location business, we tackle the age-old conundrum of balancing time and resources whilst delivering results.
Richard's approach and outlook to marketing is one that we can learn a lot from. Balancing process and creativity, blending purpose and data to achieve results is a blueprint as to what a future marketing function in recruitment could look like.
Thank you to Paiger for their continued support of the podcast and the entire Lonely Marketers community.
We've all heard of the marketing funnel, but have you heard of the flywheel? James joins us to talk about this concept that you're probably already doing without realising it. It's based around the three ideas of 'Attract', 'Engage' and 'Delight' and if you can bring some process and structure to it we think you'll see your results fly (yes, we went there).
We also touch on how marketers can approach selling new methodology upwards in your recruitment business and how our industry could really benefit from adopting a customer success approach like many product-based companies.
Paiger. They sponsor us. We're thankful.
Why do we struggle so much to be ourselves? 'Being human' is a concept us marketers have been pushing for a while now but we still don't seem to have nailed it yet. In this episode, we are joined by Katrina Collier who is a published author of The Robot-Proof Recruiter which talks about how tech really isn't going to take over our world.
If you're trying to make your marketing approach and tactics more relatable as well as attempting your recruiters to take a similar approach then this is a fun and insightful listen. Utilising purpose, empathy and other 'human' levers in your marketing makes commercial sense. And it's the right thing to do.
Thanks again Paiger for your ever-continued support to bring this podcast to the masses.
Jo founded Marmalade with a credit card and two young children back in 2017 and has been in recruitment marketing for 15 years and counting. In this episode, she shares her experiences of what's changed over that period of time, the characteristics of recruitment businesses that excel at marketing and how she very nearly didn't get her job at Meridian because of an embroidered dragon on her back...
We also jump into the topic of defending marketing at board level and why you need the data to back up your ideas, because "everyone takes numbers seriously". Loads of insight, loads of experience, loads of takeaways. Enjoy!
(Nearly forgot, thanks to Paiger for sponsoring).
Mia has an important story to tell. She is a transgender woman working in recruitment marketing and is a champion for LGBTQ+ rights. We discuss her own experiences of working in the recruitment world, the good and the bad as well as the role marketers have to play in promoting, educating and highlighting issues around inclusivity and diversity.
We jump into the discussion around personal brand vs. company brand and why it's something as marketers we really need to focus on moving forward along with empathetic marketing.
Some incredibly important issues discussed in this episode, we're certain you're going to learn something new. Thank for listening and thanks to Paiger for their sponsorship of the show.
As a recruitment marketer, have you ever been lumbered with IT tasks? Been asked why the printer isn't working. Yep, a lot of us have.
Ryan Thompson from the Focus Cloud Group joins us to tell us about his career journey and how he managed to get IT off of his desk and really focus (excuse the pun) and building a marketing career. We delve into the merits of formal marketing training to broaden knowledge and what his thought process was when choosing a single identity approach to brand expansion rather than a multiple one.
We hope you enjoy and don't forget to check out Paiger who continue to support this podcast and the entire recruitment marketing community.
We've dubbed this episode a 'Clubhouse Special' as Jess joins us. Since the platform caught everyone's attention recently, Jess has dived in headfirst into the app built a following and worked out all of the pros and cons of it. With recruiters gravitating to Clubhouse, we discuss how marketers can use the platform to drive awareness and ultimately revenue for their recruitment agencies and throw around some ideas as to how it could work and dovetail into marketing plans.
We also discuss the safety aspect of the platform and how the 'trolling culture' has already made an appearance with Jessica sharing her first-hand experiences.
Cheers Paiger for being there and shouting about us as well. Always appreciated.
In an episode that explores the world of RPO, productisation and employer brand, William Geldart speaks about his journey from the betting industry to the recruitment one.
We chat about the role of marketing in recruitment, the importance of empathy, purpose and products and how to make marketing 'tangible'. A show that will make you reflect on your current efforts but in terms of your career and what you're doing for your business.
Raise a glass to the Paiger crew for their support, as always.
The hugely experienced Paul Rawson joins Glenn on the show to talk about all things account based marketing (ABM). Paul has introduced, implemented and won BIG with this marketing approach at a number of recruitment businesses across the globe. In this episode we go on a myth-busting mission around the complexity and costs of ABM, what you need to to get it working and discuss why on earth we always overthink things.
One of the most knowledgable guests we've had on the show with so many things to take away. So go on, take it away.
Thanks, like always, to Paiger for their continued support.
For the first show of 2021, Rich Gibbard joins Glenn to talk about all things inbound marketing. A topic on the tips of many tongues...but what is it? Why should you be doing it? And why is it not a substitute for outbound marketing (and sales) but a complement to it.
Having been on the side of sales and now on the side of marketing, Rich offers the insight into what he is seeing working and offers some brilliant tips and advice to recruitment marketers as to how to be successful.
Paiger are back with us for 2021 and so are our thanks for their support. Enjoy the show!
In what will be the last 'proper' episode of 2020, Mary Palmer joins us to talk about her career journey from journalist to recruitment marketer. We chat about what Mary has learnt over the past four years in her role and why she thinks the chaos of 2020 means recruitment marketing is in a good place for the years ahead.
There is also a bit of film chat in this episode as we delve into Mary's side hustle of running a film review website.
70 episodes. Wow. Have a great Christmas and New Year.
Of course, no description is complete without a shoutout to our sponsors at Paiger.
As we stumble into the final throes of 2020, we are joined by Nellie Perrin from Hinterview. One of the big topics of this year (and always will be) will be about the relationship between sales and marketing. Nellie gives us her tips and experiences as to how she has managed to get it to work across a variety of industries. We talk about balancing reactive marketing with the focus on longer-term objectives and, of course, we talk about video.
We're all a bit more confident have been 'forced' to embrace the medium over the course of this year but it's here to stay and it is a key marketing tool for individuals and businesses. Go on, give it a listen.
Clink of mulled wine glasses to our friends at Paiger for their support as always.
Kat tried to escape recruitment marketing but resist the lure like so many of us...
In this episode, we talk about what Kat has learned over her 16-year career and offers insight and advice around a number of subjects. We start the show discussing why and how you can protect your precious time to focus on the activity that will drive results. We then bring up Paiger's (they support the show don't you know) report on the relationship between sales and marketing and focus on how to improve that relationship.
We finish off chatting around why marketing needs to touch every single bit of the business. Why? Because brand is experience.
Enjoy, and we'll speak to you soon.
Have you ever been involved in an acquisition of your recruitment company? As a marketer, did you play a role? In this episode with Amanda Davies, we talk about how marketers can/should play a much a bigger role in these due-diligence processes and what it can do for their career.
Amanda and Glenn also talk upon the concept of 'blankpageitis' with regards to hitting a brick wall with content and what you can do about it.
From marketing opportunities, to adapting your strategy through to managing your stress as a marketer - this is an episode with countless takeaways. We hope you enjoy.
Oh, and Amanda used to dress up as a hippo. Thanks to Paiger for the sponsoring stuff as well. Always appreciated.
In this episode of the show, Glenn is joined by Chris Cranshaw who has recently founded recruitment marketing agency, Halt. With well over a decade of experience in the industry, Chris shares his experiences of the growing importance of recruitment marketing, what opportunities we all have now to step up and what he sees as the key skills if we were to create a 'Frankenstein' marketer.
We also introduce the 'Together' initiative where 10s of Lonely Marketers have come together to support those recruitment businesses most impacted by the Covid-19 pandemic.
Hats off to the Paiger crew as always for their continued support of the podcast and whole TLM community.
Should marketing be playing a role in winning retained business? We think so. From brand positioning to messaging through to 'jazzing up' collateral - you can become far more commercial if you put yourself in the conversation in your recruitment business.
Glenn is joined by Louise Archer from Retrained Search in this episode as we talk about the myths and benefits of retained business and how marketing has a chance to step up because many consultants would love help to win business that puts money in the bank from day one.
We hope you enjoy as ever and elbow taps and fist pumps to the lovely team at Paiger for their continued support.
Faye Lewis joins us as the first-ever returning-guest on the show as we dig into the idea of consumerisation of candidates and adopting B2C marketing techniques to recruitment marketing.
We discuss the tactics and approaches that will enable marketers to have a wider range of influence on sales and why it really is the best time to 'step up' in your role.
We also discuss how the importance of diversity and inclusion has taken on greater importance and what responsibilities marketers have to use their skills and platforms to start conversations.
As always, kudos to our friends at Paiger for supporting The Lonely Marketer.
After many months of sponsoring the podcast, we grab the founder of Paiger, Darren Westall on the show. Having previously worked as a technie in the world of Broadbean, Darren has become one of the industry's leading champions of recruitment marketing and it turns out that he's not that bad at it himself either.
We discuss why copywriting is a key skill for any marketer today and how an 'open-source' approach to Paiger's marketing has helped them improve everything they do.
Paiger have also created a range of tongue in cheek t-shirts. All profits go the charity, Mind. Find them here: https://paiger.teemill.com/
Odro's Head of Marketing, Susie Lawler joins Glenn in a (very) rare interview where we discuss Odro's marketing strategy. The episode looks at the benefit of picking up marketing knowledge from other sectors (is it important, or not?), the importance of giving away your best stuff for free and why focusing on the customer will always bring success.
A hugely engaging episode which gives great insight behind the scenes of one of the fastest-growing businesses in the recruitment space. Who are blinking good at marketing as well.
A bit like Paiger who sponsor this episode.
It's taken 61 episodes for us to cover one of the 'Ps' for the first time. Price.
Glenn is joined by Jon Brooks who worked on pricing strategies at recruitment behemoth, Reed for several years and now works with recruitment businesses to understand and define what they charge. Jon knows marketing as well, which is useful for a podcast like this. Alongside pricing, we talk about the shift in the recruitment industry to productisation and how account-based marketing can, and should be, a big consideration in your recruitment marketing activities.
Shoutout as always to the team at Paiger for lending their support to the podcast.
Glenn welcomes Paul Brown from Baked Bean Media to the show to talk about all things social media content. Paul made the transition from a 360 recruiter to a fully-fledged (social) media pro bringing in in excess of £800,000 of leads for his business up to where he is now working alongside the likes of Anthony Joshua on their social media efforts
From just picking up a camera and "having a go" through to aligning approaches with marketing and sales we discuss what recruitment businesses can do to position themselves as experts, ask opinions of their audiences and become known for something.
As always, we're privileged to have the team at Paiger supporting the podcast.
John has a recruitment marketing career spanning the best part of 20 years so it was great to dig into his experiences of what has changed (and what hasn't).
We speak a lot about the blurred lines between marketing and technology and why establishing common goals is absolutely essential to success.
You can connect with John here: https://www.linkedin.com/in/johnjbrussell/ and thank you once again to the team at Paiger for the continued support of the podcast and Lonely Marketers community.
In the final of the Midday Musings series, Glenn is joined by Sarah Roebuck from Eames Consulting. We talk about her journey at Eames which now sees her as a Partner and 'having a say'.
She provides tips on communication, planning and relationship-building to help build your reputation and authority.
You can watch the live recording of the webinar here: https://www.crowdcast.io/e/lonelymarketers11
Personally, thank you to everyone who has joined all of these lockdown sessions. We hope you have enjoyed them.
Kim Pasteau from LHi Group joins us to tackle the challenge of a recruitment rebrand/brand launch.
Where do you start? Can you do it internally? What questions do you need to ask?
To view the replay of the Crowdcast, head over here: https://www.crowdcast.io/e/lonelymarketers9
In this episode, we talk about a key medium of recruitment marketing, job boards. Dave Jenkins joins us and shares a raft of insight and strategies on how you can manage, negotiate and get the best out of your investment. We also talk about how even in a 'client-led' market you can't take your eye off of candidate experience and dive into the current state of Google For Jobs.
Fist pumps to the Paiger team for their continued support of the podcast.
Scott Richardson from Harrington Starr talks us through how building communities can position yourself as a true expert. We talk through the type of things you need to think about before starting this journey and how you need contributions from everyone. Shannon Lynch from Signifiy Technology also makes a guest appearance.
Jump on the Crowdcast replay by watching here: https://www.crowdcast.io/e/lonelymarketers7
Amelia Sordell from 11 Investments talks about how marketers are essential in playing a role in working with internal recruitment and HR to build, promote employers brands and attract talent to their business.
Watch the replay of the Crowdcast here: https://www.crowdcast.io/e/lonelymarketers8
We head into the recruitment marketing careers of the marketing team at Signify. We touch on their successes, challenges and how to run a 800 person virtual event that lasts for 12 hours!
The passion from both Shannon and Elle really stands out as they talk about their journey into recruitment marketing and what they've learnt, experienced and hope to do in the future.
As always, thank you to the team at Paiger for being top-notch sponsors as always.
In another episode of Midday Musings, Sarah Wall from Darwin International joins Glenn to chat about international marketing. How do you allocate resources? What do you need to do to tailor your activities to multiple cultures, languages and countries?
We jump into real-life examples of what has worked, and what hasn't so that your recruitment marketing is on point wherever you're working in the world.
Adam Gordon from Candidate.ID joins Glenn Southam to talk about email (marketing) automation. We get into the granular aspects of starting the process, the use (or non-use) of your CRM and how marketing should literally be the engine room of recruitment businesses.
Many people are automating sales messages but not basing their communications on audience behaviour. This episode will allow you to hone your recruitment marketing efforts when it comes to email automation and start driving results.
Kris Holland joins Glenn Southam for another recruitment marketing lunch and learn. The pair discuss all things content and why you really don't need jobs on your website to drive deals.
We dig into practical tips, processes and templates to start the content machine up in your agency.
You can watch the original recording of the webinar here on Crowdcast: https://www.crowdcast.io/e/lonelymarketers4
Members Only, an exclusive network of forward-thinking recruitment agency leaders held a series of recruitment marketing webinars in what Glenn was invited to be part of the panel.
Glenn was joined by MO's founder and the hugely experienced Una McGuinness to talk about what people can be doing to get their marketing strategy on point during lockdown. Practical tips are discussed, proven processes are shared and you'll be able to implement many of these tactics straight away.
Thank you again to the team at Paiger for their continued support of our ramblings.
In this Midday Musings from The Lonely Marketers, Janine Owen joins Glenn Southam. They speak about how your recruitment marketing activity should be driving revenue. What do you need to put in place to make you and your team a money machine?
You can listen to a replay of the live webinar here: https://www.crowdcast.io/e/lonelymarketers2
Richard Turrell joins Glenn Southam on The Lonely Marketers' Midday Musings webinar. We talk about how building the relationships between sales and marketing can drive results for your campaigns. We'll talk about the practical steps you can put in place to create marketing advocates within your recruitment business and of course, build your profile within your business.
Replay of the live show can be found here: https://www.crowdcast.io/e/lonelymarketers1
We get back to the personal stories of recruitment marketing careers with Kieron Mayers from Marmalade Marketing. Having worked for a number of recruitment businesses including Meridian, Fircroft and Evolution before joining the agency side with Marmalade, Kieron speaks about his journey that took him Down Under and back.
We discuss what good looks like. What bad looks like and everything in between form his experiences over the years. We also have a candid discussion about Kieron's battles of living with Bipolar which he eloquently wrote about here.
Thank you again to the ever innovative team at Paiger for sponsoring the podcast.
Sleep. Eat vegetables. Breathe.
Three simple tips from Michelle as we go off on a tangent from usual proceedings to address the challenges that many people are feeling whilst stuck at home. We focus on how the, erm, unique personalities of marketers mean that some challenges may be trickier to deal with than others and explore the importance of affirmation, perceived regression and dealing with imposter syndrome.
This is a highly practical episode that I hope the marketing community (and others) get a huge amount from. Enjoy.
Clink of beer glasses to the team at Paiger for their continued support of The Lonely Marketer.
In another collaboration podcast, Glenn Southam from TwoEnds and Neil Rudolph from RedKnows got together to speak about their experiences of recruitment marketing with their clients and the industry as a whole during the Coronavirus lockdown.
In what has been a challenging time for everyone, the discussion is around what recruitment businesses are doing well at the moment from a marketing point of view, what marketers need to be focusing on and the opportunity for people in our profession.
An honest and insightful chat from two people with great exposure to recruitment businesses across the globe.
Thank you to Paiger for their continued support.
What happens when you bring together the hosts of two recruitment marketing podcasts to talk about, erm, recruitment marketing?
Good things, we hope.
Victoria Rush from The Recruitment Marketing Podcast joins Glenn to speak about what marketers can be doing during times of crisis. Whether you're still flat out, furloughed or unfortunately made redundant - there is plenty you can work on in terms of content, social presence, upskilling (or just watching Netflix).
Give this chat between friends a listen. We think you'll enjoy it.
Sponsored by our friends at Paiger, as always.
With a wealth of experience in the recruitment marketing sphere with Phaidon International and Rullion, Nicola is now a marketing consultant and a founder at CultureBee - an online platform for highlighting what it is like to work for businesses around the world.
In this episode, we dig into creating processes that focus on gathering feedback to help form your marketing and content strategies. We look at how the access to insight is bringing marketing and technology closer together but it means absolutely nothing if it's not tied into a purpose.
If you're struggling to define your USP or be different in this increasingly noisy world, then give this a listen as we draw on examples from multiple industries.
Hat tip to our friends at Paiger for sponsoring the episode.
We dive into the big bad world of job adverts whilst in Lockdown 2020. Daniel and Glenn talk about the balance of creating technically sound content from an SEO perspective whilst still retaining levels of creativity to help you stand out.
Why are recruitment companies so rubbish at job advert writing?
What roles should recruitment marketers be playing in ensuring adverts are top quality? We have a responsibility to our clients to write decent adverts, so why aren't we doing it?
We talk a bit about Indeed shutting down organic traffic for the UK as well...
The team at Paiger continue to be great champions of this podcast so please go and check them out.
We delve behind the scenes of one of the biggest job boards around and find out how CV-Library has got to where it has today. Amanda talks about how she manages and plans multi-channel campaigns which include digital, billboards, guerilla marketing (hence the Theresa May reference) and radio.
Job boards are not dead and Amanda speaks about how innovating in UX, automation and collaboration with the tech team helps the business to stay on the front.
We also find out the story behind CV-Library's owl, Barney.
Continued "big-up" to our pals at Paiger for their support.
We sat down with Christina to talk about how to navigate through the challenging times we are all going through at the moment. From shifting content plans (do you really need to), trying out new things and sometimes - just getting on with it.
We all appreciate how difficult it is for people at the moment both at a company and personal level but we hope this episode gives you some guidance on how to keep the marketing wheels turning. Those that do will come out of the other side better for it.
Stay safe, stay at home and keep on marketing.
Thank you to Paiger for their continued support. Go check them out.
This episode is grreeeeattt (any people who love cereal adverts will get this pun...)
Really insightful sit down with Coralie who covers how she employed YouGov to run a piece of research that ultimately filled her content calendar for the next 12 months. We also find out why she speaks to her SEO agency three times a day, why you need consultant buy-in to effectively run events and how she's going about to support a New York office launch.
Head over and check out Paiger as well, they help keep this great content going!
Katharine has had a fast-paced career journey into her current position as Marketing Director at Huntress. We talk about the age-old problem of single/multi-brand strategies, how going to board meetings has opened her eyes and why being able to do a "bit of everything" in the world of recruitment is a benefit. Grab some listening devices, and give the episode a go. Like always, thank you to Paiger for their continued support of the podcast.
Employer branding is on the rise. Some people may say it's a bit buzzwordy. But Wiser take it seriously, starting initially as a creative agency, recruitment followed and now it's a truly combined service. It was great fun to chat with Anya and Lottie about the approaches they take and the challenges they have in this new way of "doing" recruitment (and creative).
I personally hope the Wiser Way is a glimpse into the future for elements of recruitment. Mainly because it puts marketing even more front and centre of business.
Give it a listen and let us know your thoughts. Cheers again Paiger for sponsoring.
Janine is one of the most experienced guests I've had on the show. From starting with the big boys at Reed and Hays, through to now working at Search Consultancy (14 locations, 30 disciplines) for the past 9 years, she has built a team (of 12) and a rectech stack around her that really delivers results. It was a privilege to get into Janine's mind in terms of her thought and decision-making processes. A treasure trove of useful advice whether you are looking at tech, structuring your team or looking to develop personally. Get involved!
Paiger got a few mentions in the episode so don't need a shout out for sponsoring this episode...
Not a marketer by trade, but certainly one by action. In this episode, we sit down with Andrew MacKaskill and talk a fair bit about personal branding and how marketers need to work on their own if they are to influence others. We chat around the changing landscape of recruitment and how marketing is more and more now a driver of profit rather than an isolated department in the office. Also, some nuggets of career advice for anybody looking to make a move.
As always, hat tip to the team at Paiger for sponsoring.
Aimee is the current holder of Marketing Week's Rising Star Award and is running a high performing team that is truly delivering results. From building and maintaining their own website (the team all learnt to code!), driving daily leads to their consultants and working on some brilliant campaigns - there is so much to admire in Aimee's approach.
If you think that you need all of the money in the world, this episode should show you that you can balance the technical with the creative and still smash it out of the park.
Thanks again to our friends at Paiger for sponsoring the episode.
Marketing into the public sector is tough. We find out that recruitment marketing in the public sector is even tougher with Laura Baxter from Social Personnel. She tells us about how storytelling (starting her own podcast) has positioned the business as true experts in the markets that the cover.
Laura is committed to her own personal development as well and talks to us about her journey on the Google Squared course that has given her the knowledge and belief to put her stamp on things.
A really fun episode which you'll have to listen to, to understand the reference to the naughty toys...
Thanks to the team at Paiger for sponsoring this, and all of our episodes throughout 2020.
In this episode, we speak with a newcomer to the industry in Maansi. She speaks about the challenges of coming into a hyper-growth business determined to make a difference (but also coping with the self-doubt a young person entering marketing/recruitment can have).
Maansi's enthusiasm is infectious her determination to "shake things up" is great to hear. We also dive into how being in the right environment and being treated as an equal alongside the consultants is key to driving projects and getting everyone on board.
A rebrand is one of the biggest and demanding marketing changes you can make in a business. Lilli talks to us candidly about how she wasn't the biggest fan in the first place so she took control and run with it.
We also dig into the importance of embedding yourself in the industry and building up valuable partnerships like the team at Few&Far have with Mind the Product.
Lilli talks about her career journey to where she is now and how she wants to make a bigger impact into the strategic side of marketing in the coming months and years.
It’s obviously in us marketers’ interest for things to go that way…
We sat down with Michael Oliver of Client Server to discuss why he has a problem with the word ‘content’. Not all content is created equally and we dig into the types of content and the various approaches you can take to get buy-in and results.
Michael also discusses with us about how he learnt the hard way about having difficult conversations, managing upwards and how he overcame those challenges. We’ve all been in those shoes for sure.
There’s a bit chat around why it’s an impossible task to get complete loyalty from candidates and clients so we need to stop trying and focus on just delivering a great experience time after time.
Catch up soon and don’t forget to share, review and like - it’s the only way to get marketing to win more hearts and minds in the recruitment world!
We take a whirlwind tour of content, events, community building and everything in-between as we discuss why recruitment marketing is such a big thing (thankfully for us). We also ring the marketing bell as well to get marketing more of a presence at the top table.
We enter the noisy world of "rec-tech" once again as we sit down with Gareth to talk about his recently launched voice engagement software as well as the world of artificial intelligence.
But this isn't all about tech, it's still about a human process and giving the power to the candidate. if you're into candidate experience, candidate engagement, customer journeys (and tech) then give this episode a listen today!
We all know how important diversity is in business, don't we? But does your marketing really reflect a diverse candidate, client and employee base? Are you missing out on revenue because of your current approach?
Glenn and Nandip discuss everything from unconscious bias, commercial benefits of diverse marketing, practical tips you can take with job adverts and a hell of a lot more.
We dive back into the tech world with Alexandra Kane from Sense in San Francisco. Alex is clearly somebody who is passionate about the candidates and the tech she is working with. That being said there is a clear distinction that she believes recruitment is still all about the human interaction. First stateside episode of the Lonely Marketer - hopefully many more to come!
This is a sweary episode. Not one for the faint hearted. It's an episode that goes down the rabbit hole with Paul who runs Mellor&Smith, a branding and advertising agency based in London.
Paul and his team work with the likes of Amazon on their employer branding and really push the limits with their ideas and creativity to stand out from the noise. Take a listen and pick up some nuggets around how you can adopt an approach to get you and your company heard.
This is an absolutely fascinating conversation with Charlotte where we talk about robots carrying out interviews, unconscious bias and candidate experience (amongst a lot more).
TNG and Tengai has been featured with the BBC and in The Times so it was a real honour to look genuinely at the 'future' of recruitment and how transparent processes, the utilisation of NPS should be playing a role in recruitment marketing.
Paul joins us to talk about all things PR and content and how he has seen the industry change over a number of years. In a time where we are inundated with noisy content, what does it take to stand out with your content? How can you plan it to drive sales?
With experience of working at Monster before leading the charge at ClearlyPR, Paul can draw on plenty of experiences at multiple businesses, not just recruitment.
Amelia takes us on her journey from being a recruiter to a fully fledged marketer in this episode. With passionate views on culture fit (how it's a load of rubbish, to put it politely), employer branding and how we simply need to track everything we do. Amelia also works a fair bit from home so we dive into work-life blend and how it works in her role as a B2B Marketing Manager.
Connect with Amelia here.
Check out Finlay James here.
We go cliché crazy in this episode with Rafael Walton who is a true expert at spinning multiple plates, having his finger in many pies and wearing both marketing and operations hats.
Rafael's passion for comes through loud and clear as he speaks about how recruitment marketing has evolved over the years. We speak about how the new generation of recruiters are already living in the world of digital marketing and personal brand and how marketers need to leverage that.
Kylie's background is very different compared to many of our guests. Having worked with brands such as Dove and Ben & Jerry's, Kylie talks about her experiences at these brands and how she has transferred her skills into the recruitment world. Finding a purpose in a business is an (actual) USP but it's not simply about plucking it out of thin air. You have to put in the effort at all levels of the business.
Owain joins us to talk about how he has recently rebranded an entire business in a mere nine months. We also talk around how a marketer needs to be a copywriter, an editor, a videographer and anything else you can think of. Owain also explains to us how a signed Bon Jovi guitar generated incredible ROI for his marketing efforts at an event.
Billy talks to us about how working in a company that operates a four day week is both brilliant and challenging. With a lot of talk around automation and digital marketing, we chat about turning back time and focusing on events, direct mail and traditional PR on television and radio. We also touch upon the hot topic of fat horses.
Clair has a unique perspective into the world of recruitment marketing having spent a number of years on both the agency and supplier side. We have a reflective conversation on how things have changed in recruitment but how relationship marketing will forever rule even if everything else is evolving around us.
In a shift of conversation, we discuss how marketers need to take control of their careers by doing the things they should be doing, not continue doing what they are told to do. We obviously talk a lot about automation with Adam's background and how marketers can help eliminate cold-calling from business they work in. A hugely informational episode with some great takeaways for marketers, business leaders and everyone else!
In this episode we discuss creating content for contents sake and question why people bother with it? We delve into the human element of the Meet brand and how Ben is now thinking about the next stage of its evolution. Like most marketers in recruitment, there is always a challenge in getting buy-in from leadership - Ben discusses how he's achieved this.
Scott is a newcomer to the recruitment industry and is our first guest who works in an RPO business. But he is very impressive, having already built and sold a business before becoming an expert inbound marketer. As well as the technical side of things, Scott gives some brilliant insight into the creative side of content and how his personal brand has won MBA business.
Sarah joined Darwin when they had no real structure to their marketing but was trusted by the board to build and develop a team. Sarah has a real focus on results and being able to track all activity to candidate registrations and revenue. She also amazingly led her team to run a series of MeetUps across the globe over a five-week period.
In the final episode of this series, Chris Howard joins us to talk about his career and why his obsession with data, automation and using your database is key to success. Chris also enlightens us as to the reasons for asking the simple question "Why?" at least three times in all that you do.
Ellie Lewis & Tierney Kydd Talk about what it's like to market in a high-volume recruitment business. With multiple audiences in multiple locations across the UK, Swanstaff need a marketing approach that is flexible and reactive which can be a challenge to stay on top of. Ellie discusses mini-marketing plans, team huddles and a lot more.
Cutting his teeth at the recruitment giant Hays, Dan Evans has a candid chat with us about his recruitment career including dealing with redundancy. Now at ROC Search, Dan talks about how about using balance scorecards, starting tactical and how he keeps himself driven day-to-day.
Faye Lewis goes into detail about marketing automation in light of GDPR and how 100% understanding what you're expecting from marketing activity will bring you success. Faye is in her early days at La Fosse Associates and discusses what she hopes to achieve and what her individual approach to marketing is.
We join Robert (Rob) Quirk from the Data & Analytics recruitment specialists, Harnham. Unsurprisingly, we talk about the role of data in recruitment marketing but also explore Rob's design background and how that frames his thinking. We also delve into "landing and expanding" marketing blueprints for international offices (of which Harnham has many...).
When Kim Pasteau joined Lawrence Harvey, they were a single brand agency who "did a bit" everything. Today, LHi is a global company with four separate brands - all of which were created, launched and managed by Kim and her team. We talk about managing upwards, her design background and the importance of being a generalist recruitment marketer when you start out.
Scott Richardson speaks about how the Harrington Starr founders being content led from day one has made his job that little bit easier. We touch upon the reasons why print based marketing is not dead and how relationships with suppliers and the industry is key to marketing success.
From Kelly Services to Eames Consulting, Sarah Roebuck joins us to speak about her experiences from going from a large recruitment business to a smaller niche agency. We chat around the opportunities for recruitment marketers coming into recruitment and how she created an Eames beer pump!
We sit down with Kris Holland from Charlton Morris in this episode who talks about how he has built a following of well over 100,000 on LinkedIn. We discuss how to create specialist content that speaks directly to candidates and clients and how to utilise recruitment consultants in your marketing strategy.
Audrey Lartey, the Global Marketing Director of Human Capital discusses how 'purpose' drives marketing and why engaging with marketing experts outside of recruitment is key to her approach. We also discuss diversity within recruitment and how marketers can (and should) play a role in promoting it.