The Lonely Marketer
By Glenn Southam
This is your show for all things recruitment marketing. We share the challenges, the successes, advice and the screwups from the leading marketing talent working in recruitment and most importantly find out what their favourite swearword is.
We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.
If you want to “Follow The Bear” then head over to our website for various links.
Thank you to the team at Paiger for sponsoring the show.
We speak to the companies working to make marketing in recruitment more effective and efficient and to those people who have opinions that will make you think about things that little bit differently.
If you want to “Follow The Bear” then head over to our website for various links.
Thank you to the team at Paiger for sponsoring the show.
Ep 110 | Live life to the full. Josie Hughes from Highfield Professional Services.
Getting Josie on this show has been a long time coming. With almost two decades of recruitment marketing expertise, the majority in a single company, we have wanted to dive into her experiences creating customer-first, purpose-led marketing strategies for a long time. Tragically, this didn't happen when we originally planned because Josie's husband, Sam, had just been informed that his treatment for bowel cancer was not working. Sam passed away in September 2021. But Josie still wanted to join us on the show, after leaving Gattaca and joining the company Sam co-founded - Highfield Professional Services. Not just to talk about people-centric marketing, design-led thinking, nappy designs and building an employer brand service before it was cool - but how we all deal with loss. We'll be forever grateful for Josie opening the door to an incredibly personal subject and her insight into marketing, career choices and purpose. And thank you to Paiger for their continued support to allow these conversations to happen.
July 25, 2022
Ep 109 | That's not my name! Ellie Finey from Fraser Dove International.
Ellie Finey (pronounced "Fine-y") from Fraser Dove kindly joined me for the latest episode of the podcast. We rambled on loads about moving from the world of agency marketing to an in-house team and how the sense of belonging is important to her and her growth. Ellie, as well as managing her team over at FDI, also actively mentors marketers and we talk about this and how it builds key leadership skills. A key part of this is accepting that you don't know everything and surrounding yourself with people who can keep you learning all of the time. Another drop of recruitment marketing experiences for you all to enjoy, thanks in part to the lovely lot over at Paiger. Enjoy!
July 18, 2022
Ep 108 | Check yo' self before you wreck yo' self. Ben Leeson from the rec hub.
Ben Leeson from the rec hub kicks off season ten of The Lonely Marketer talking all things brand. In a world where we are obsessed with metrics and ROI, Ben and the other founders of the rec hub are well and genuinely brand-led and believe everything else will take care of itself. It was great to hear from Ben's brand background and how this is translating to the world of talent. If us marketers can be trusted with the brand and see the long-term value in tandem with what we need to do in the short term then we're going to be in a blinking good place. As always, Paiger remains loyal supporters of our community and we couldn't do this without them. Big up recruitment marketing supporters.
July 11, 2022
Ep 107 I Just do it. Rowena Wilding from The Boden Group.
We had to remove the obvious expletive from the title here but there is not a better descriptor of a common theme throughout Rowena Wilding's episode. Rowena's background has given her wealth of experiences, both personal and professional that has shaped the way she works in marketing. Coming into a new business, Rowena went on a mission to shift company tone of voices and how individuals communicated. Weekly workshops, a few carrots, a couple of sticks and a lot of championing success made it work. If there's ever a demonstration of taking a bull by the horns, Rowena's approach is it. From introducing a story-telling approach, putting account-based marketing on a pedestal and trying and failing a lot it, this is how we move recruitment marketing forward. We also speak openly about a topic close to Rowena's heart and something we can all be better at. As a queer woman, Rowena says that we should all be doing more about our diversity, inclusion and equity efforts and why it really matters at a human level. Paiger, you continue to be legends by supporting us.
May 16, 2022
Ep 106 | What's in it for me? Luca Rosi from Talentwrite.
Copywriting in recruitment marketing. Quite niche. Luca Rosi joins us in what is a really practical episode dissecting plenty of elements of content including raising the profile of your consultants and brand through sector-specific content, the importance of repurposing content and why copywriting is not something you can "just do". Luca is extremely passionate and we agreed and disagreed on a couple of things whilst having a fair bit of fun. Having worked in a specialist role within recruitment since 2008, including a big stint at Hays, Luca knows his stuff and they'll be plenty you'll be able to implement into your day-to-day jobs. Happy listening and big thanks, as ever, to Paiger.
May 09, 2022
Ep 105| It's not you, it's me. Christina Shiels from CSG Talent.
Sometimes you just need that bit of a change in your career. But that doesn't come with it's own challenges and experiences and that's what we speak to Christina about in this episode. After spending several years in one business, Christina decided to take the jump into a new company in a new sector. We recorded this episode with her six months into her new role and cover overcoming imposter syndrome and how it's completely normal to experience these feelings. There's also talk about content and how we're in danger of being too 'samey' as everyone else so need to step things up, use our audiences and make real efforts to stand out. Lovely jubbly, we hope you enjoy it as much as so many people enjoy using Paiger (our sponsors)...
May 02, 2022
Ep 104 | (Not) Emily in Paris. Robert Woodford from The Marketing Junction.
Digging into the best part of 20 years of recruitment marketing experience is always going to throw up a few gems so it was brilliant to get Robert Woodford from The Marketing Junction on the show. We dive into the discussions about building a true career in recruitment marketing and how the exposure to B2B, B2C and everything in between is of a huge benefit to your future. There are caveats in the chat around not running before you can walk and enjoying the moment which in the chaotic and transitional world we live in currently is very pertinent. As well as sharing his views on the true reality of recruitment marketing, Robert also opens up about what he would have done differently in his career, the mistakes he made and what he learned from them. Hey, Paiger, thanks for the support.
April 25, 2022
Ep 103 | Hey! Where's the remote? Laura Brown from Engtal/Biotal.
How do you build a 'detached' marketing function? Laura Brown has done exactly that in what is an American HQ'd recruitment business with offices in Chicago and Dallas. Laura has rapidly built her team in Newcastle in the North East of England and we speak about how she makes that work, her experience of being a senior marketing hire in a start-up recruitment business and what she thinks the future holds for herself and recruitment marketing in general. This is a genuinely unique recruitment marketing setup and it was brilliant to dive deep into what is possible regardless of distances and timezones. Thanks for taking the time for listening and thank you to Paiger for their continued brilliant support.
April 18, 2022
Ep 102 | Blisters and bleeding. Richard Turrell from Handle.
When you think of a heritage brand, your brain may automatically go to a stuffy and dated place. But that's not the case with Handle which is where Richard Turrell works as Marketing Director. Operating in the creative sectors, the business has kept pace with the innovation and change in the industry since 1978 and Richard is leading that charge with his marketing approach. If you're interested in making your marketing less jazzing up and more commercial then this is an episode for you where Richard talks about putting the brand and soul at the centre of the company but focused on monetisation. A hugely enjoyable show with one of the best in the business. I hope you enjoy. Cheers Paiger for your support.
April 11, 2022
Ep 101 | No offence to Cheltenham. Josie Malone from TXM Group.
Josie Malone from TXM Group joins us as the podcast engine gets whirring once again. Josie manages countless brands at TXM Group and has been on the process of consolidating strategies and activity. We speak through all of the changes Josie has seen in her time as a marketer and about the challenges of managing expectations when you set the bar high. 2022 sees the Paiger team continue with their unwavering and very much appreciated support and with a brand new jingle voiced by Mr. Westall himself. We're back, baby!
April 04, 2022
Ep 100 | Everything is awesome. Glenn Southam from TwoEnds.
We got there. Episode 100! We really didn't know what to do to mark episode 100 of this incredible journey, but the community suggested that the host should turn guest and answer some questions himself. The fabulous Janine Owen put her hands up to be the one to turn the tables and asked all of the usual questions around recruitment marketing but also about the origins of The Lonely Marketers and where it goes to next. *Personal message from Glenn: I can't thank every single one of you enough who has listened to the podcast over the past 100 episodes, it's been an incredible journey of learning and inspiration for me and I only hope it has for you too. On to the next 100.
December 19, 2021
Ep 99 | Setting up your recruitment marketing for 2022.
In the first of a double-header of bonus shows to bring 2021 recruitment marketing podcasting to a close, three guests from episodes past get together to talk about what you need to focus on for a great 2022. As part of Louise Triance's and UKRecruiter's Marketing Congress, Glenn was joined by Chelsie Harry from Levin Group, Kris Holland from Charlton Morris and Helena Sullivan from Trinnovo Group. We look at four important pillars of marketing: Process, Content, Tracking and People which sees us talking about automation, personal branding and many other buzzwords we've heard throughout the year. Enjoy, stay safe and we'll see you very soon for episode 100...
December 17, 2021
Ep 98 | Big fish, little fish, cardboard box. Catherine Henderson from EMR.
After spending her early years of marketing in the travel industry, Catherine entered the world of recruitment marketing by joining Michael Page where she spent seven years before joining marketing recruitment specialists EMR. In this episode, we chat about the differences in recruitment marketing in larger and smaller companies and how there is certainly no one-size-fits-all marketer. We also dive into the challenges that we are all facing at the moment...candidate shortages. Should marketers get as obsessed with this as consultants? Or should we always be keeping one eye on the bigger picture? Data, insight and the impact of added value content also rears its beautiful head as it's something EMR does really well. Oh, Glenn's kids make a loud and screaming appearance at the end of the episode as well... Cheers Paiger, your support is as welcome as a mulled cider on a cold winter's night.
November 01, 2021
Ep 97 | Time to change the narrative. Amanda Ansell from Carrington West.
When a recruitment business brings on an experienced marketer as their first marketing hire, it's always a good sign. Amanda was that person at Carrington West and in this episode she talks through her journey of setting up processes for success, understanding what she is good (and not good) at and working in true collaboration with the teams around her. This is a brilliant episode that really highlights how your attitude and self-appreciation of your skills and knowledge can create a brilliant career in recruitment marketing for you. If you're starting or building a function there are some brilliant snippets of insight that you'll be able to take away into your own department. We're not back-office, we're not support. We're the marketing department. :-) Thanks Paiger for your support as always.
October 25, 2021
Ep 96 | The Rise of the Recruitment Marketer.
*Bonus Episode* I (Glenn) had the opportunity to sit down with Simon Lewis of Members Only as part of his recent showcase event to talk very broadly about recruitment marketing. We start by discussing the past 18 months and how this has elevated the role of marketing within recruitment and what the characteristics are are the businesses who are doing 'it' well. Looking forward we discuss how and what marketers can do to get their voice heard, their ideas implemented and how they need to step up to grab the opportunity available. The Rise of the Recruitment Marketer. Your time is now.
October 04, 2021
Ep 95 | Fresh watermelon, anyone? Matt Harland from Talent.
You'll have to listen to the entire episode to find out about the watermelon reference but there is far juicier content in this 40 minutes... Matt has been working at Talent for almost eight years and throughout that time there has been some huge change, both in terms of the company growth and also Matt's individual skills. Initially, being hugely passionate about design, Matt speaks about his journey of growing a team and how data now plays such an integral role in Talent's campaign-led marketing approach. With a structured way of working, Talent take an approach of building their content around six campaigns a year tied in with the strategic business objectives. Mapping journeys, utilising tech and having a clean database to do 'proper' marketing - this all exists for Matt and his team. Sounds like a dream, right? Great episode to understand how things can work and what steps you need to take to get it working. Yo, Paiger! Congrats on your recent innovation win, proud to have you have partners.
September 13, 2021
Ep 94 | Time to hustle. Jayde Pope from Greystone.
Recruitment can be done differently. And in this episode, Jayde Pope from Greystone explains how. She speaks about how her business operates more like a 'club' for engineers and how that empowers her to get close to her audiences and push the boundaries a bit with marketing. With a background in sales (both estate agency and recruitment), we dive into how that experience enables her to link sales and marketing more effectively and get the buy-in for content and campaigns (Spoiler alert - it's all about communication). Also, for about eight years, Jayde had a side-hustle which she talks about and how the skills she picked up there have benefited her in her career. As a personal branding champion, a 'handsy creative' and fully remote worker Jayde's story is an energetic and insightful one. Paiger, as always, thank for turning up and supporting us.
August 30, 2021
Ep 93 | Just say no. Daniel Patterson from Cpl (UK).
Staying in one job for 13+ years is not very common anymore. Let alone in recruitment marketing. That being said, if you're in the right company then the entrepreneurial nature of our industry means you can learn and progress at an incredible rate. This is one of a few things we discuss with Daniel Patterson from Cpl. Having started as a marketing assistant way back when, he now has a significant team, his scope has grown and with a recent acquisition - so has his opportunities. We speak about what Daniel has learnt over his career, including gaining the ability to say "no" more in terms of reactive work, and what he'd do differently. We also really dive into why an actual career in recruitment marketing is a real thing, not a myth. Crack open a cold one for Paiger whilst you listen, it wouldn't be possible without them.
August 23, 2021
Ep 92 | The impact of mentorship on marketing. Rebecca Lauder-Fletcher from SGI.
Do you have a mentor? Have you considered it? This is one of many things we discuss with Rebecca Lauder-Fletcher from Source Group International. She has benefited from the knowledge, support and network of a mentor throughout the pandemic period and we chat about why she reached out in the first place. Diving into the marketing, we chat about Rebecca's branding approach and how she has applied it to the three companies in the SGI portfolio and how this translated into her community marketing approach which has ramped up recently. If you're interested in personal development as well as any aspects of employer branding (and branding in general) then hit the play button. Have you checked out Paiger yet? You should, and not just because they show us a lot of love supporting the podcast.
August 02, 2021
Ep 91 | That's the way, aha, aha I like it. Kate Harding from MA (Montreal Associates).
Kate Harding joined MA (then known as Montreal Associates) knowing that she was taking on a big project(s). Those projects were a complete rebrand, one recruitment website and a careers website. All as a team of one. In this episode, we delve into the catalysts, the approaches and the results of pushing boundaries and 'sticking to your guns' when it comes to trying something a bit different when it comes to digital marketing. This is a brilliant listen for anybody reviewing their brand, website or purpose at the moment. With more companies in reflection mode over the past 12 months, 'what do we want to be known for?' is a question being asked more and more - Kate's experiences can start to help answer some of those questions. Thanks as always to Paiger for their support.
July 26, 2021
Ep 90 | Can recruitment marketing be more e-commerce? Brian Whigham from Venn Digital/Vennture.
What can recruitment marketers learn from the world of e-commerce? What do the likes of Gymshark and Boohoo do that we can take inspiration from and apply to our candidate and client (digital) experiences? In what is a wide-ranging episode that discusses recruitment websites, internal hiring, technology, content, leadership and lots more Brian speaks through his experience of what works (and what doesn't) and offers advice to marketers to try and get one of those seats at the top table. Paiger get a bonus mention in the episode as well which I suppose is OK thanks to all of their support...
July 19, 2021
Ep 89 | You've done well my young apprentice. Sean Furey & Max Barber from First Point Group.
There are not many 21-year-olds with four years of recruitment marketing experience but we speak to one in this show. As recruitment marketing teams across the land start to look to build out their teams and capabilities we explore the apprenticeship route from somebody who has been on the journey. From managing expectations to being emotionally intelligent in management it is clear that apprenticeships are not the cheap option for businesses and in some ways, it's more about the apprentice rather than what they actually do. You'll reap the rewards later. We also jump into the subject of 'taught' marketing and learning on the job with all of the pros and cons that come along with it. Paiger, you're still here championing us and for that we thank you.
June 28, 2021
Ep 88 | What do marketers actually do in recruitment? Mitch Sullivan from copywritingforrecruiters.com
Mitch Sullivan joins the show to talk about a range of topics from social selling, retained recruitment, marketers' purpose in recruitment agencies and, of course, copywriting. As ever, Mitch shares his knowledge and experience in his own inimitable style. The episode is likely to challenge your thinking as well as being a great resource if you're looking to improve your job adverts in particular. Paiger, your support is appreciated as always.
June 14, 2021
Ep 87 | Three brands and two little babies. Helena Sullivan from Trinnovo Group.
Helena entered the world of recruitment marketing at 18, continued to work whilst at university and twenty years later is still here. In this episode, we explore what has changed for Helena in that time, how she built her marketing team from one to 11 at the SR Group and the importance of being flexible in your approach. Helena had two children in quick succession and returned to the world of work in April 2021. We discuss how being 'out of the game' for two years made her feel and how she prepared herself for a brand new role at Trinnovo Group. We touch upon what trends are impacting recruitment marketing and also offer advice for any recruitment marketers looking to take a 'step-up'. If you want to learn and hear from one of the best, then jump in right now. Talking about one of the best, thanks Paiger for your continued support.
June 07, 2021
Ep 86 | Reach for the stars. Jack Martin from Gattaca.
"I want the the marketing department to be the biggest ROI in the entire business, including sales." A bold statement from Jack in this episode but you can tell he is putting all of the building blocks in place to achieve it. Starting his career doing bids, Jack has progressed to lead both the marketing and bids team and although he appreciates he does not know everything about recruitment marketing, you get the feeling his desire to improve everything will see him go far. This episode talks about agility, Scrum methodology and process automation as well. We're certain it's going to give loads of food for thought to you as to how you can setup marketing Over to you to give it a listen and give your feedback. Ta Paiger, it goes without saying.
May 31, 2021
Ep 85 | Cookin' up a storm. Chelcie Harry from The Levin Group.
What is it like being a recruitment marketer in a recruitment business that is replicating being a tech-start up? From getting seven-figure funding from day one, through to onboarding 123 graduates in a single day, Chelcie Harry tells us. With two years of recruitment marketing experience under her belt, Chelcie joined The Levin Group (which includes Storm2, Storm3 and Storm4) during the Covid pandemic in August 2020 as employee number 13 and was thrown into the deep end. In this episode, Chelcie opens up about her own onboarding in a high-growth business, the support she was given to enable her to succeed and what she prioritised in terms of marketing activity. Chelcie says this is her dream job and it really comes across well in this episode. Let us know what you think. Paiger, always there for us in supporting the podcast and the community. Thanks as always.
May 24, 2021
Ep 84 | Like warm apple pie. Kathy Walker from McGregor Boyall
Diving into a career that is approaching 20 years, Kathy joins us to speak through what she has learnt in the world of recruitment marketing over that time. What's changed? What hasn't? And what's coming? Kathy has helped rebrand a 35-year old IT recruitment business to feel current and modern, and chats through how 'breaking out of the bubble' of the sector has helped her in her career. We discuss the importance of automation in the coming years and why companies need to have a real focus on their CSR initiatives that come from somewhere genuine, not just a box-ticking exercise. Yep, there is American Pie chat as well. Cheers Paiger, as always. Enjoy.
May 17, 2021
Ep 83 | What makes a good washing machine? Rob Prince from Talent Nexus.
Not really. We talk about job boards and the strategy recruitment marketers can apply to a) get the best deal and b) increase levels of ROI. When Covid hit, many recruitment businesses were scrambling around trying to cut costs and job boards would have been one of the first things looked at. As we now enter a period of stability (fingers crossed), we can be more scientific in our approach to the use of job boards. There is tech, processes and wider industry changes that can help you get more bang for your buck. If you need a new way of thinking about your job board spend (maybe freeing up some budget to do more 'exciting' stuff) then jump into this episode and give it a listen. Oh, and we talk about washing machines. That's what you paid up to sponsor, wasn't it Paiger?
May 10, 2021
Ep 82 | Oh look, another nerd. Paul Caudell from The Consultancy Group.
Recruitment marketing careers can take very different routes and start in very different ways. Paul joins us to talk about his career which saw him 'blag' his way into his first job before spending 12 years in a business before it was bought to where he is now at The Consultancy Group. Paul started purely focused on 'internet marketing' which really meant PPC and SEO but evolved into a fully round marketing specialist who has embarked on multiple websites and branding projects. He shares his experiences and tips around these activities as well as outlining the benefits, and pitfalls of trying to be a 'fixer' and doing everything for everyone. A real 'career' episode that people at all levels will be able to relate to. Cheers Paiger as always for your support of the podcast and the community.
April 26, 2021
Ep 81 | Out of 10, I'd give you....? Chris Almond from Sourcr.
The co-founder of Sourcr, Chris Almond, joins us to talk about reputation management. It's more than just pat on the backs and easy social media posts with five stars. Reputation management should inform your marketing strategy and act as a catalyst for new content approaches. But why is it important? We discuss why working in an industry that by its very nature has a very high level of rejection (and negativity), it's essential to pay attention to the experience of our audiences more than most. Continued fist pumps and clinks of beer glasses to the team at Paiger for supporting us.
April 19, 2021
Ep 80 | Own it. Richard Williams from Austin Fraser.
Austin Fraser are one of the few recruitment businesses that have adopted a 'RevOps' function. We are joined by their Head of Marketing, Richard Williams to discuss how marketing fits into this structure. Also, as a multi-brand and multi-location business, we tackle the age-old conundrum of balancing time and resources whilst delivering results. Richard's approach and outlook to marketing is one that we can learn a lot from. Balancing process and creativity, blending purpose and data to achieve results is a blueprint as to what a future marketing function in recruitment could look like. Thank you to Paiger for their continued support of the podcast and the entire Lonely Marketers community.
April 12, 2021
Ep 79 | Pretty Fly(wheel). James Whitelock from ThinkInCircles.
We've all heard of the marketing funnel, but have you heard of the flywheel? James joins us to talk about this concept that you're probably already doing without realising it. It's based around the three ideas of 'Attract', 'Engage' and 'Delight' and if you can bring some process and structure to it we think you'll see your results fly (yes, we went there). We also touch on how marketers can approach selling new methodology upwards in your recruitment business and how our industry could really benefit from adopting a customer success approach like many product-based companies. Paiger. They sponsor us. We're thankful.
March 29, 2021
Ep 78 | Are we human or are we dancer? Katrina Collier from The Searchologist.
Why do we struggle so much to be ourselves? 'Being human' is a concept us marketers have been pushing for a while now but we still don't seem to have nailed it yet. In this episode, we are joined by Katrina Collier who is a published author of The Robot-Proof Recruiter which talks about how tech really isn't going to take over our world. If you're trying to make your marketing approach and tactics more relatable as well as attempting your recruiters to take a similar approach then this is a fun and insightful listen. Utilising purpose, empathy and other 'human' levers in your marketing makes commercial sense. And it's the right thing to do. Thanks again Paiger for your ever-continued support to bring this podcast to the masses.
March 22, 2021
Ep 77 | Enter the Dragon. Jo Lee from Marmalade Marketing.
Jo founded Marmalade with a credit card and two young children back in 2017 and has been in recruitment marketing for 15 years and counting. In this episode, she shares her experiences of what's changed over that period of time, the characteristics of recruitment businesses that excel at marketing and how she very nearly didn't get her job at Meridian because of an embroidered dragon on her back... We also jump into the topic of defending marketing at board level and why you need the data to back up your ideas, because "everyone takes numbers seriously". Loads of insight, loads of experience, loads of takeaways. Enjoy! (Nearly forgot, thanks to Paiger for sponsoring).
March 15, 2021
Ep 76 | Respect my authoritah! Mia Weston from Consult.
Mia has an important story to tell. She is a transgender woman working in recruitment marketing and is a champion for LGBTQ+ rights. We discuss her own experiences of working in the recruitment world, the good and the bad as well as the role marketers have to play in promoting, educating and highlighting issues around inclusivity and diversity. We jump into the discussion around personal brand vs. company brand and why it's something as marketers we really need to focus on moving forward along with empathetic marketing. Some incredibly important issues discussed in this episode, we're certain you're going to learn something new. Thank for listening and thanks to Paiger for their sponsorship of the show.
March 08, 2021
Ep 75 | (Not) The IT Crowd. Ryan Thompson from Focus Cloud Group.
As a recruitment marketer, have you ever been lumbered with IT tasks? Been asked why the printer isn't working. Yep, a lot of us have. Ryan Thompson from the Focus Cloud Group joins us to tell us about his career journey and how he managed to get IT off of his desk and really focus (excuse the pun) and building a marketing career. We delve into the merits of formal marketing training to broaden knowledge and what his thought process was when choosing a single identity approach to brand expansion rather than a multiple one. We hope you enjoy and don't forget to check out Paiger who continue to support this podcast and the entire recruitment marketing community.
March 01, 2021
Ep 74 | Whole lot of fun, prizes to be won? Jessica Wicks of Jessica Ross.
We've dubbed this episode a 'Clubhouse Special' as Jess joins us. Since the platform caught everyone's attention recently, Jess has dived in headfirst into the app built a following and worked out all of the pros and cons of it. With recruiters gravitating to Clubhouse, we discuss how marketers can use the platform to drive awareness and ultimately revenue for their recruitment agencies and throw around some ideas as to how it could work and dovetail into marketing plans. We also discuss the safety aspect of the platform and how the 'trolling culture' has already made an appearance with Jessica sharing her first-hand experiences. Cheers Paiger for being there and shouting about us as well. Always appreciated.
February 15, 2021
Ep 73 | Labcoats not needed. William Geldart from BPS World.
In an episode that explores the world of RPO, productisation and employer brand, William Geldart speaks about his journey from the betting industry to the recruitment one. We chat about the role of marketing in recruitment, the importance of empathy, purpose and products and how to make marketing 'tangible'. A show that will make you reflect on your current efforts but in terms of your career and what you're doing for your business. Raise a glass to the Paiger crew for their support, as always.
February 08, 2021
Ep 72 | Make it rain. Paul Rawson from Metamorph.
The hugely experienced Paul Rawson joins Glenn on the show to talk about all things account based marketing (ABM). Paul has introduced, implemented and won BIG with this marketing approach at a number of recruitment businesses across the globe. In this episode we go on a myth-busting mission around the complexity and costs of ABM, what you need to to get it working and discuss why on earth we always overthink things. One of the most knowledgable guests we've had on the show with so many things to take away. So go on, take it away. Thanks, like always, to Paiger for their continued support.
February 01, 2021
Ep 71 | Be more Graham Norton with your inbound marketing. Rich Gibbard from Recbound.
For the first show of 2021, Rich Gibbard joins Glenn to talk about all things inbound marketing. A topic on the tips of many tongues...but what is it? Why should you be doing it? And why is it not a substitute for outbound marketing (and sales) but a complement to it. Having been on the side of sales and now on the side of marketing, Rich offers the insight into what he is seeing working and offers some brilliant tips and advice to recruitment marketers as to how to be successful. Paiger are back with us for 2021 and so are our thanks for their support. Enjoy the show!
January 25, 2021
Ep 70 | Lights, Camera, Action. Mary Palmer from HRC Recruitment.
In what will be the last 'proper' episode of 2020, Mary Palmer joins us to talk about her career journey from journalist to recruitment marketer. We chat about what Mary has learnt over the past four years in her role and why she thinks the chaos of 2020 means recruitment marketing is in a good place for the years ahead. There is also a bit of film chat in this episode as we delve into Mary's side hustle of running a film review website. 70 episodes. Wow. Have a great Christmas and New Year. Of course, no description is complete without a shoutout to our sponsors at Paiger.
December 21, 2020
Ep 69 | Hint. Start shadowing your consultants. Nellie Perrin from Hinterview.
As we stumble into the final throes of 2020, we are joined by Nellie Perrin from Hinterview. One of the big topics of this year (and always will be) will be about the relationship between sales and marketing. Nellie gives us her tips and experiences as to how she has managed to get it to work across a variety of industries. We talk about balancing reactive marketing with the focus on longer-term objectives and, of course, we talk about video. We're all a bit more confident have been 'forced' to embrace the medium over the course of this year but it's here to stay and it is a key marketing tool for individuals and businesses. Go on, give it a listen. Clink of mulled wine glasses to our friends at Paiger for their support as always.
December 14, 2020
Ep 68 | Just when I thought I was out, they pull me back in! Kat Allenby from Allenby Marketing.
Kat tried to escape recruitment marketing but resist the lure like so many of us... In this episode, we talk about what Kat has learned over her 16-year career and offers insight and advice around a number of subjects. We start the show discussing why and how you can protect your precious time to focus on the activity that will drive results. We then bring up Paiger's (they support the show don't you know) report on the relationship between sales and marketing and focus on how to improve that relationship. We finish off chatting around why marketing needs to touch every single bit of the business. Why? Because brand is experience. Enjoy, and we'll speak to you soon.
November 23, 2020
Ep 67 | Hungry hungry hippos. Amanda Davies from Green Umbrella Marketing.
Have you ever been involved in an acquisition of your recruitment company? As a marketer, did you play a role? In this episode with Amanda Davies, we talk about how marketers can/should play a much a bigger role in these due-diligence processes and what it can do for their career. Amanda and Glenn also talk upon the concept of 'blankpageitis' with regards to hitting a brick wall with content and what you can do about it. From marketing opportunities, to adapting your strategy through to managing your stress as a marketer - this is an episode with countless takeaways. We hope you enjoy. Oh, and Amanda used to dress up as a hippo. Thanks to Paiger for the sponsoring stuff as well. Always appreciated.
November 16, 2020
Ep 66 | The Frankenstein Recruitment Marketer. Chris Cranshaw from Halt.
In this episode of the show, Glenn is joined by Chris Cranshaw who has recently founded recruitment marketing agency, Halt. With well over a decade of experience in the industry, Chris shares his experiences of the growing importance of recruitment marketing, what opportunities we all have now to step up and what he sees as the key skills if we were to create a 'Frankenstein' marketer. We also introduce the 'Together' initiative where 10s of Lonely Marketers have come together to support those recruitment businesses most impacted by the Covid-19 pandemic. Hats off to the Paiger crew as always for their continued support of the podcast and whole TLM community.
November 09, 2020
Ep 65 | Crazy mascot races. Louise Archer from Retrained Search.
Should marketing be playing a role in winning retained business? We think so. From brand positioning to messaging through to 'jazzing up' collateral - you can become far more commercial if you put yourself in the conversation in your recruitment business. Glenn is joined by Louise Archer from Retrained Search in this episode as we talk about the myths and benefits of retained business and how marketing has a chance to step up because many consultants would love help to win business that puts money in the bank from day one. We hope you enjoy as ever and elbow taps and fist pumps to the lovely team at Paiger for their continued support.
October 19, 2020
Ep 64 | Should we take a B2C approach to recruitment marketing? Faye Lewis from Sixty Seconds.
Faye Lewis joins us as the first-ever returning-guest on the show as we dig into the idea of consumerisation of candidates and adopting B2C marketing techniques to recruitment marketing. We discuss the tactics and approaches that will enable marketers to have a wider range of influence on sales and why it really is the best time to 'step up' in your role. We also discuss how the importance of diversity and inclusion has taken on greater importance and what responsibilities marketers have to use their skills and platforms to start conversations. As always, kudos to our friends at Paiger for supporting The Lonely Marketer.
October 12, 2020
Ep 63 | Stealing taglines. Darren Westall from Paiger.
After many months of sponsoring the podcast, we grab the founder of Paiger, Darren Westall on the show. Having previously worked as a technie in the world of Broadbean, Darren has become one of the industry's leading champions of recruitment marketing and it turns out that he's not that bad at it himself either. We discuss why copywriting is a key skill for any marketer today and how an 'open-source' approach to Paiger's marketing has helped them improve everything they do. Paiger have also created a range of tongue in cheek t-shirts. All profits go the charity, Mind. Find them here: https://paiger.teemill.com/
September 21, 2020
Ep 62 | Video killed the...cold caller. Susie Lawler from Odro.
Odro's Head of Marketing, Susie Lawler joins Glenn in a (very) rare interview where we discuss Odro's marketing strategy. The episode looks at the benefit of picking up marketing knowledge from other sectors (is it important, or not?), the importance of giving away your best stuff for free and why focusing on the customer will always bring success. A hugely engaging episode which gives great insight behind the scenes of one of the fastest-growing businesses in the recruitment space. Who are blinking good at marketing as well. A bit like Paiger who sponsor this episode.
August 17, 2020
Ep 61 | The price is right. Isn't it? Jon Brooks from The Value Advantage.
It's taken 61 episodes for us to cover one of the 'Ps' for the first time. Price. Glenn is joined by Jon Brooks who worked on pricing strategies at recruitment behemoth, Reed for several years and now works with recruitment businesses to understand and define what they charge. Jon knows marketing as well, which is useful for a podcast like this. Alongside pricing, we talk about the shift in the recruitment industry to productisation and how account-based marketing can, and should be, a big consideration in your recruitment marketing activities. Shoutout as always to the team at Paiger for lending their support to the podcast.
August 03, 2020
Ep 60 | Beans, beans good for your heart... Paul Brown from Baked Bean Media.
Glenn welcomes Paul Brown from Baked Bean Media to the show to talk about all things social media content. Paul made the transition from a 360 recruiter to a fully-fledged (social) media pro bringing in in excess of £800,000 of leads for his business up to where he is now working alongside the likes of Anthony Joshua on their social media efforts From just picking up a camera and "having a go" through to aligning approaches with marketing and sales we discuss what recruitment businesses can do to position themselves as experts, ask opinions of their audiences and become known for something. As always, we're privileged to have the team at Paiger supporting the podcast.
July 27, 2020
Ep 59 | Back to the future. John Russell from Staffing Future.
John has a recruitment marketing career spanning the best part of 20 years so it was great to dig into his experiences of what has changed (and what hasn't). We speak a lot about the blurred lines between marketing and technology and why establishing common goals is absolutely essential to success. You can connect with John here: https://www.linkedin.com/in/johnjbrussell/ and thank you once again to the team at Paiger for the continued support of the podcast and Lonely Marketers community.
July 13, 2020
Ep 58 | #MiddayMusings - Selling to the C-Suite.
In the final of the Midday Musings series, Glenn is joined by Sarah Roebuck from Eames Consulting. We talk about her journey at Eames which now sees her as a Partner and 'having a say'. She provides tips on communication, planning and relationship-building to help build your reputation and authority. You can watch the live recording of the webinar here: https://www.crowdcast.io/e/lonelymarketers11 Personally, thank you to everyone who has joined all of these lockdown sessions. We hope you have enjoyed them.
July 10, 2020
Ep 57 | #MiddayMusings - Thinking about a rebrand? What to think about, what to avoid and questions to ask.
Kim Pasteau from LHi Group joins us to tackle the challenge of a recruitment rebrand/brand launch. Where do you start? Can you do it internally? What questions do you need to ask? To view the replay of the Crowdcast, head over here: https://www.crowdcast.io/e/lonelymarketers9
June 30, 2020
Ep 56 | The one all about job boards. Dave Jenkins from Wave.
In this episode, we talk about a key medium of recruitment marketing, job boards. Dave Jenkins joins us and shares a raft of insight and strategies on how you can manage, negotiate and get the best out of your investment. We also talk about how even in a 'client-led' market you can't take your eye off of candidate experience and dive into the current state of Google For Jobs. Fist pumps to the Paiger team for their continued support of the podcast.
June 29, 2020
Ep 55 | #MiddayMusings - Creating communities both offline and online.
Scott Richardson from Harrington Starr talks us through how building communities can position yourself as a true expert. We talk through the type of things you need to think about before starting this journey and how you need contributions from everyone. Shannon Lynch from Signifiy Technology also makes a guest appearance. Jump on the Crowdcast replay by watching here: https://www.crowdcast.io/e/lonelymarketers7
June 25, 2020
Ep 54 | #MiddayMusings - A marketer's role in employer branding and internal recruitment.
Amelia Sordell from 11 Investments talks about how marketers are essential in playing a role in working with internal recruitment and HR to build, promote employers brands and attract talent to their business. Watch the replay of the Crowdcast here: https://www.crowdcast.io/e/lonelymarketers8
June 23, 2020
Ep 53 | It's all about community. And other stuff. Shannon Lynch & Elle Nash from Signify Technology.
We head into the recruitment marketing careers of the marketing team at Signify. We touch on their successes, challenges and how to run a 800 person virtual event that lasts for 12 hours! The passion from both Shannon and Elle really stands out as they talk about their journey into recruitment marketing and what they've learnt, experienced and hope to do in the future. As always, thank you to the team at Paiger for being top-notch sponsors as always.
June 15, 2020
Ep 52 | #MiddayMusings - How to set up your marketing when you work in multiple countries.
In another episode of Midday Musings, Sarah Wall from Darwin International joins Glenn to chat about international marketing. How do you allocate resources? What do you need to do to tailor your activities to multiple cultures, languages and countries? We jump into real-life examples of what has worked, and what hasn't so that your recruitment marketing is on point wherever you're working in the world.
June 10, 2020
Ep 51 | #MiddayMusings - How do you start your email and marketing automation journey?
Adam Gordon from Candidate.ID joins Glenn Southam to talk about email (marketing) automation. We get into the granular aspects of starting the process, the use (or non-use) of your CRM and how marketing should literally be the engine room of recruitment businesses. Many people are automating sales messages but not basing their communications on audience behaviour. This episode will allow you to hone your recruitment marketing efforts when it comes to email automation and start driving results.
June 08, 2020
Ep 50 | #MiddayMusings - How to create content that that drives deals.
Kris Holland joins Glenn Southam for another recruitment marketing lunch and learn. The pair discuss all things content and why you really don't need jobs on your website to drive deals. We dig into practical tips, processes and templates to start the content machine up in your agency. You can watch the original recording of the webinar here on Crowdcast: https://www.crowdcast.io/e/lonelymarketers4
June 03, 2020
Ep 49 | It's now or never for your marketing strategy. With Simon Lewis, Una McGuinness & Glenn Southam.
Members Only, an exclusive network of forward-thinking recruitment agency leaders held a series of recruitment marketing webinars in what Glenn was invited to be part of the panel. Glenn was joined by MO's founder and the hugely experienced Una McGuinness to talk about what people can be doing to get their marketing strategy on point during lockdown. Practical tips are discussed, proven processes are shared and you'll be able to implement many of these tactics straight away. Thank you again to the team at Paiger for their continued support of our ramblings.
June 01, 2020
Ep 48 | #MiddayMusings - Turn your marketing department into a profit centre.
In this Midday Musings from The Lonely Marketers, Janine Owen joins Glenn Southam. They speak about how your recruitment marketing activity should be driving revenue. What do you need to put in place to make you and your team a money machine? You can listen to a replay of the live webinar here: https://www.crowdcast.io/e/lonelymarketers2
May 29, 2020
Ep 47 | #MiddayMusings - Getting consultants involved in your marketing.
Richard Turrell joins Glenn Southam on The Lonely Marketers' Midday Musings webinar. We talk about how building the relationships between sales and marketing can drive results for your campaigns. We'll talk about the practical steps you can put in place to create marketing advocates within your recruitment business and of course, build your profile within your business. Replay of the live show can be found here: https://www.crowdcast.io/e/lonelymarketers1
May 27, 2020
Ep 46 | What does good recruitment marketing look like? Kieron Mayers from Marmalade Marketing.
We get back to the personal stories of recruitment marketing careers with Kieron Mayers from Marmalade Marketing. Having worked for a number of recruitment businesses including Meridian, Fircroft and Evolution before joining the agency side with Marmalade, Kieron speaks about his journey that took him Down Under and back. We discuss what good looks like. What bad looks like and everything in between form his experiences over the years. We also have a candid discussion about Kieron's battles of living with Bipolar which he eloquently wrote about here. Thank you again to the ever innovative team at Paiger for sponsoring the podcast.
May 26, 2020
Ep 45 | Dealing with your health and wellbeing in lockdown and beyond. Michelle Flynn from Michelle Flynn Coaching.
Sleep. Eat vegetables. Breathe. Three simple tips from Michelle as we go off on a tangent from usual proceedings to address the challenges that many people are feeling whilst stuck at home. We focus on how the, erm, unique personalities of marketers mean that some challenges may be trickier to deal with than others and explore the importance of affirmation, perceived regression and dealing with imposter syndrome. This is a highly practical episode that I hope the marketing community (and others) get a huge amount from. Enjoy. Clink of beer glasses to the team at Paiger for their continued support of The Lonely Marketer.
May 10, 2020
Ep 44 | What we've learnt about recruitment marketing during lockdown. Neil Rudolph from RedKnows.
In another collaboration podcast, Glenn Southam from TwoEnds and Neil Rudolph from RedKnows got together to speak about their experiences of recruitment marketing with their clients and the industry as a whole during the Coronavirus lockdown. In what has been a challenging time for everyone, the discussion is around what recruitment businesses are doing well at the moment from a marketing point of view, what marketers need to be focusing on and the opportunity for people in our profession. An honest and insightful chat from two people with great exposure to recruitment businesses across the globe. Thank you to Paiger for their continued support.
May 04, 2020
Ep 43 | When podcasts collide. Victoria Rush from The Recruitment Marketing Podcast.
What happens when you bring together the hosts of two recruitment marketing podcasts to talk about, erm, recruitment marketing? Good things, we hope. Victoria Rush from The Recruitment Marketing Podcast joins Glenn to speak about what marketers can be doing during times of crisis. Whether you're still flat out, furloughed or unfortunately made redundant - there is plenty you can work on in terms of content, social presence, upskilling (or just watching Netflix). Give this chat between friends a listen. We think you'll enjoy it. Sponsored by our friends at Paiger, as always.
April 29, 2020
Ep 42 | Do you have a culture of curiosity? Nicola Gomme from CultureBee and theLeap.
With a wealth of experience in the recruitment marketing sphere with Phaidon International and Rullion, Nicola is now a marketing consultant and a founder at CultureBee - an online platform for highlighting what it is like to work for businesses around the world. In this episode, we dig into creating processes that focus on gathering feedback to help form your marketing and content strategies. We look at how the access to insight is bringing marketing and technology closer together but it means absolutely nothing if it's not tied into a purpose. If you're struggling to define your USP or be different in this increasingly noisy world, then give this a listen as we draw on examples from multiple industries. Hat tip to our friends at Paiger for sponsoring the episode.
April 19, 2020
Ep 41 | Job adverts. What are they good for? Absolutely nothing. Or are they? Daniel Fellows from Get-Optimal.
We dive into the big bad world of job adverts whilst in Lockdown 2020. Daniel and Glenn talk about the balance of creating technically sound content from an SEO perspective whilst still retaining levels of creativity to help you stand out. Why are recruitment companies so rubbish at job advert writing? What roles should recruitment marketers be playing in ensuring adverts are top quality? We have a responsibility to our clients to write decent adverts, so why aren't we doing it? We talk a bit about Indeed shutting down organic traffic for the UK as well... The team at Paiger continue to be great champions of this podcast so please go and check them out.
April 13, 2020
Ep 40 | Thank you Theresa. Amanda Le Gros from CV Library.
We delve behind the scenes of one of the biggest job boards around and find out how CV-Library has got to where it has today. Amanda talks about how she manages and plans multi-channel campaigns which include digital, billboards, guerilla marketing (hence the Theresa May reference) and radio. Job boards are not dead and Amanda speaks about how innovating in UX, automation and collaboration with the tech team helps the business to stay on the front. We also find out the story behind CV-Library's owl, Barney. Continued "big-up" to our pals at Paiger for their support.
April 06, 2020
Ep 39 | Crying into your cornflakes? Christina Robinson from Green Umbrella Marketing.
We sat down with Christina to talk about how to navigate through the challenging times we are all going through at the moment. From shifting content plans (do you really need to), trying out new things and sometimes - just getting on with it. We all appreciate how difficult it is for people at the moment both at a company and personal level but we hope this episode gives you some guidance on how to keep the marketing wheels turning. Those that do will come out of the other side better for it. Stay safe, stay at home and keep on marketing. Thank you to Paiger for their continued support. Go check them out.
March 30, 2020
Ep 38 | Do your research. Create your content. Coralie Fernando from Tiger Recruitment.
This episode is grreeeeattt (any people who love cereal adverts will get this pun...) Really insightful sit down with Coralie who covers how she employed YouGov to run a piece of research that ultimately filled her content calendar for the next 12 months. We also find out why she speaks to her SEO agency three times a day, why you need consultant buy-in to effectively run events and how she's going about to support a New York office launch. Head over and check out Paiger as well, they help keep this great content going!
March 09, 2020
Ep 37 | Fed to the wolves, back to basics and a bit of Prosecco. Katharine Donnelly from Huntress.
Katharine has had a fast-paced career journey into her current position as Marketing Director at Huntress. We talk about the age-old problem of single/multi-brand strategies, how going to board meetings has opened her eyes and why being able to do a "bit of everything" in the world of recruitment is a benefit. Grab some listening devices, and give the episode a go. Like always, thank you to Paiger for their continued support of the podcast.
March 02, 2020
Ep 36 | Creative and recruitment. Working together. Say what?! Anya Claxton and Lottie Jones from Wiser.
Employer branding is on the rise. Some people may say it's a bit buzzwordy. But Wiser take it seriously, starting initially as a creative agency, recruitment followed and now it's a truly combined service. It was great fun to chat with Anya and Lottie about the approaches they take and the challenges they have in this new way of "doing" recruitment (and creative). I personally hope the Wiser Way is a glimpse into the future for elements of recruitment. Mainly because it puts marketing even more front and centre of business. Give it a listen and let us know your thoughts. Cheers again Paiger for sponsoring.
February 24, 2020
Ep 35 | Cutting through the RecTech noise. Janine Owen from Search Consultancy.
Janine is one of the most experienced guests I've had on the show. From starting with the big boys at Reed and Hays, through to now working at Search Consultancy (14 locations, 30 disciplines) for the past 9 years, she has built a team (of 12) and a rectech stack around her that really delivers results. It was a privilege to get into Janine's mind in terms of her thought and decision-making processes. A treasure trove of useful advice whether you are looking at tech, structuring your team or looking to develop personally. Get involved! Paiger got a few mentions in the episode so don't need a shout out for sponsoring this episode...
February 17, 2020
Ep 34 | The death of the suit and the pointlessness of vanilla. Andrew MacAskill at Executive Career Jump.
Not a marketer by trade, but certainly one by action. In this episode, we sit down with Andrew MacKaskill and talk a fair bit about personal branding and how marketers need to work on their own if they are to influence others. We chat around the changing landscape of recruitment and how marketing is more and more now a driver of profit rather than an isolated department in the office. Also, some nuggets of career advice for anybody looking to make a move. As always, hat tip to the team at Paiger for sponsoring.
February 10, 2020
Ep 33 | Small budgets and big results. Aimee Treasure from VHR.
Aimee is the current holder of Marketing Week's Rising Star Award and is running a high performing team that is truly delivering results. From building and maintaining their own website (the team all learnt to code!), driving daily leads to their consultants and working on some brilliant campaigns - there is so much to admire in Aimee's approach. If you think that you need all of the money in the world, this episode should show you that you can balance the technical with the creative and still smash it out of the park. Thanks again to our friends at Paiger for sponsoring the episode.
February 03, 2020
Ep 32 | Storytelling and naughty toys. Laura Baxter from Social Personnel.
Marketing into the public sector is tough. We find out that recruitment marketing in the public sector is even tougher with Laura Baxter from Social Personnel. She tells us about how storytelling (starting her own podcast) has positioned the business as true experts in the markets that the cover. Laura is committed to her own personal development as well and talks to us about her journey on the Google Squared course that has given her the knowledge and belief to put her stamp on things. A really fun episode which you'll have to listen to, to understand the reference to the naughty toys... Thanks to the team at Paiger for sponsoring this, and all of our episodes throughout 2020.
January 20, 2020
Ep 31 | Marketing in a hyper-growth recruitment startup. Maansi Kalyan from Orama Solutions.
In this episode, we speak with a newcomer to the industry in Maansi. She speaks about the challenges of coming into a hyper-growth business determined to make a difference (but also coping with the self-doubt a young person entering marketing/recruitment can have). Maansi's enthusiasm is infectious her determination to "shake things up" is great to hear. We also dive into how being in the right environment and being treated as an equal alongside the consultants is key to driving projects and getting everyone on board.
December 16, 2019
Ep 30 | I hated the brand. So I changed it. Lilli Sampson from Few&Far.
A rebrand is one of the biggest and demanding marketing changes you can make in a business. Lilli talks to us candidly about how she wasn't the biggest fan in the first place so she took control and run with it. We also dig into the importance of embedding yourself in the industry and building up valuable partnerships like the team at Few&Far have with Mind the Product. Lilli talks about her career journey to where she is now and how she wants to make a bigger impact into the strategic side of marketing in the coming months and years.
December 09, 2019
Ep 29 | Are recruitment companies becoming like marketing agencies? Michael Oliver from Client Server.
It’s obviously in us marketers’ interest for things to go that way… We sat down with Michael Oliver of Client Server to discuss why he has a problem with the word ‘content’. Not all content is created equally and we dig into the types of content and the various approaches you can take to get buy-in and results. Michael also discusses with us about how he learnt the hard way about having difficult conversations, managing upwards and how he overcame those challenges. We’ve all been in those shoes for sure. There’s a bit chat around why it’s an impossible task to get complete loyalty from candidates and clients so we need to stop trying and focus on just delivering a great experience time after time. Catch up soon and don’t forget to share, review and like - it’s the only way to get marketing to win more hearts and minds in the recruitment world!
December 02, 2019
Ep 28 | Why marketing is the natural cousin of recruitment. Chantelle Jones from The Recruitment Events Co.
We take a whirlwind tour of content, events, community building and everything in-between as we discuss why recruitment marketing is such a big thing (thankfully for us). We also ring the marketing bell as well to get marketing more of a presence at the top table.
November 11, 2019
Ep 27 | We need to be giving our audiences choices, not telling them what to do. Gareth Christian-Lim from RECii.
We enter the noisy world of "rec-tech" once again as we sit down with Gareth to talk about his recently launched voice engagement software as well as the world of artificial intelligence. But this isn't all about tech, it's still about a human process and giving the power to the candidate. if you're into candidate experience, candidate engagement, customer journeys (and tech) then give this episode a listen today!
October 21, 2019
Ep 26 | Un-stereotyping your marketing with Nandip Aulak from Montash
We all know how important diversity is in business, don't we? But does your marketing really reflect a diverse candidate, client and employee base? Are you missing out on revenue because of your current approach? Glenn and Nandip discuss everything from unconscious bias, commercial benefits of diverse marketing, practical tips you can take with job adverts and a hell of a lot more.
October 14, 2019
Ep 25 | Managing the candidate experience. Stop people falling through the cracks. Alexandra Kane from Sense.
We dive back into the tech world with Alexandra Kane from Sense in San Francisco. Alex is clearly somebody who is passionate about the candidates and the tech she is working with. That being said there is a clear distinction that she believes recruitment is still all about the human interaction. First stateside episode of the Lonely Marketer - hopefully many more to come!
September 30, 2019
Ep 24 | Break the rules and take insert expletive risks. Paul Mellor from Mellor&Smith
This is a sweary episode. Not one for the faint hearted. It's an episode that goes down the rabbit hole with Paul who runs Mellor&Smith, a branding and advertising agency based in London. Paul and his team work with the likes of Amazon on their employer branding and really push the limits with their ideas and creativity to stand out from the noise. Take a listen and pick up some nuggets around how you can adopt an approach to get you and your company heard.
September 23, 2019
Ep 23 | Can you really have an unbiased approach to recruitment? Charlotte Ulvros from TNG/Tengai Unbiased.
This is an absolutely fascinating conversation with Charlotte where we talk about robots carrying out interviews, unconscious bias and candidate experience (amongst a lot more). TNG and Tengai has been featured with the BBC and in The Times so it was a real honour to look genuinely at the 'future' of recruitment and how transparent processes, the utilisation of NPS should be playing a role in recruitment marketing.
September 16, 2019
Ep 22 | Is PR really relevant anymore? Paul MacKenzie-Cummins from Clearly PR.
Paul joins us to talk about all things PR and content and how he has seen the industry change over a number of years. In a time where we are inundated with noisy content, what does it take to stand out with your content? How can you plan it to drive sales? With experience of working at Monster before leading the charge at ClearlyPR, Paul can draw on plenty of experiences at multiple businesses, not just recruitment.
September 09, 2019
Ep 21 | Amelia Sordell from Finlay James. Get in front of your clients and start adding value.
Amelia takes us on her journey from being a recruiter to a fully fledged marketer in this episode. With passionate views on culture fit (how it's a load of rubbish, to put it politely), employer branding and how we simply need to track everything we do. Amelia also works a fair bit from home so we dive into work-life blend and how it works in her role as a B2B Marketing Manager. Connect with Amelia here. Check out Finlay James here.
September 02, 2019
Ep 20 | Rafael Walton from Optimus Search. Engineer your own opportunities to be taken seriously as a marketer.
We go cliché crazy in this episode with Rafael Walton who is a true expert at spinning multiple plates, having his finger in many pies and wearing both marketing and operations hats. Rafael's passion for comes through loud and clear as he speaks about how recruitment marketing has evolved over the years. We speak about how the new generation of recruiters are already living in the world of digital marketing and personal brand and how marketers need to leverage that.
August 26, 2019
Ep 19 | Kylie Le-May from Konzepthaus. How to dig into your recruitment agency to find your purpose.
Kylie's background is very different compared to many of our guests. Having worked with brands such as Dove and Ben & Jerry's, Kylie talks about her experiences at these brands and how she has transferred her skills into the recruitment world. Finding a purpose in a business is an (actual) USP but it's not simply about plucking it out of thin air. You have to put in the effort at all levels of the business.
August 18, 2019
Ep 18 | Owain Wood from Carmichael Fisher. Your marketing is like Livin' on a Prayer...
Owain joins us to talk about how he has recently rebranded an entire business in a mere nine months. We also talk around how a marketer needs to be a copywriter, an editor, a videographer and anything else you can think of. Owain also explains to us how a signed Bon Jovi guitar generated incredible ROI for his marketing efforts at an event.
August 11, 2019
Ep 17 | Billy Humphreys from MRL Consulting. Fat Horses, the BBC and a Four Day Week.
Billy talks to us about how working in a company that operates a four day week is both brilliant and challenging. With a lot of talk around automation and digital marketing, we chat about turning back time and focusing on events, direct mail and traditional PR on television and radio. We also touch upon the hot topic of fat horses.
August 04, 2019
Ep 16 | Clair Bush from Ambush. The Role of Marketing in the Wild West of Recruitment.
Clair has a unique perspective into the world of recruitment marketing having spent a number of years on both the agency and supplier side. We have a reflective conversation on how things have changed in recruitment but how relationship marketing will forever rule even if everything else is evolving around us.
July 28, 2019
Ep 15 | Adam Gordon from Candidate.ID. Crawl, walk and then run. Use the content you're creating daily.
In a shift of conversation, we discuss how marketers need to take control of their careers by doing the things they should be doing, not continue doing what they are told to do. We obviously talk a lot about automation with Adam's background and how marketers can help eliminate cold-calling from business they work in. A hugely informational episode with some great takeaways for marketers, business leaders and everyone else!
July 21, 2019
Ep 14 | Ben Dalzell from Meet. Why stepping away from recruitment to broaden your mind is essential.
In this episode we discuss creating content for contents sake and question why people bother with it? We delve into the human element of the Meet brand and how Ben is now thinking about the next stage of its evolution. Like most marketers in recruitment, there is always a challenge in getting buy-in from leadership - Ben discusses how he's achieved this.
July 14, 2019
Ep 13 | Scott Millward from Matt Burton Associates. Risqué hashtags, building audiences and inbound marketing.
Scott is a newcomer to the recruitment industry and is our first guest who works in an RPO business. But he is very impressive, having already built and sold a business before becoming an expert inbound marketer. As well as the technical side of things, Scott gives some brilliant insight into the creative side of content and how his personal brand has won MBA business.
July 07, 2019
Ep 12 | Sarah Wall from Darwin Recruitment. How marketers have to ride the 'Rollercoaster of Recruitment'.
Sarah joined Darwin when they had no real structure to their marketing but was trusted by the board to build and develop a team. Sarah has a real focus on results and being able to track all activity to candidate registrations and revenue. She also amazingly led her team to run a series of MeetUps across the globe over a five-week period.
June 30, 2019
Ep 11 | Chris Howard. Data & automation, getting your hands dirty and being a great debater.
In the final episode of this series, Chris Howard joins us to talk about his career and why his obsession with data, automation and using your database is key to success. Chris also enlightens us as to the reasons for asking the simple question "Why?" at least three times in all that you do.
June 23, 2019
Ep 10 | Ellie Lewis & Tierney Kydd. Spinning plates in a high-volume recruitment firm. It's all about mini-plans.
Ellie Lewis & Tierney Kydd Talk about what it's like to market in a high-volume recruitment business. With multiple audiences in multiple locations across the UK, Swanstaff need a marketing approach that is flexible and reactive which can be a challenge to stay on top of. Ellie discusses mini-marketing plans, team huddles and a lot more.
June 16, 2019
Ep 9 | Dan Evans. How do you prove how good you are at marketing? Shout about it!
Cutting his teeth at the recruitment giant Hays, Dan Evans has a candid chat with us about his recruitment career including dealing with redundancy. Now at ROC Search, Dan talks about how about using balance scorecards, starting tactical and how he keeps himself driven day-to-day.
June 09, 2019
Ep 8 | Faye Lewis. Millions of ideas to be brilliant at marketing? All in good time....
Faye Lewis goes into detail about marketing automation in light of GDPR and how 100% understanding what you're expecting from marketing activity will bring you success. Faye is in her early days at La Fosse Associates and discusses what she hopes to achieve and what her individual approach to marketing is.
June 02, 2019
Ep 7 | Robert Quirk. Recruitment runs off of processes. How can you use that to your advantage?
We join Robert (Rob) Quirk from the Data & Analytics recruitment specialists, Harnham. Unsurprisingly, we talk about the role of data in recruitment marketing but also explore Rob's design background and how that frames his thinking. We also delve into "landing and expanding" marketing blueprints for international offices (of which Harnham has many...).
May 26, 2019
Ep 6 | Kim Pasteau. Marketing in a single brand recruitment agency vs. a multi-brand recruitment agency.
When Kim Pasteau joined Lawrence Harvey, they were a single brand agency who "did a bit" everything. Today, LHi is a global company with four separate brands - all of which were created, launched and managed by Kim and her team. We talk about managing upwards, her design background and the importance of being a generalist recruitment marketer when you start out.
May 19, 2019
Ep 5 | Scott Richardson. Partnerships are key. You can't be a master of all so don't try to be.
Scott Richardson speaks about how the Harrington Starr founders being content led from day one has made his job that little bit easier. We touch upon the reasons why print based marketing is not dead and how relationships with suppliers and the industry is key to marketing success.
May 12, 2019
Ep 4 | Sarah Roebuck. Blank canvasses are great for marketers.
From Kelly Services to Eames Consulting, Sarah Roebuck joins us to speak about her experiences from going from a large recruitment business to a smaller niche agency. We chat around the opportunities for recruitment marketers coming into recruitment and how she created an Eames beer pump!
May 05, 2019
Ep 3 | Kris Holland. If you say you're a specialist then your marketing needs to demonstrate it.
We sit down with Kris Holland from Charlton Morris in this episode who talks about how he has built a following of well over 100,000 on LinkedIn. We discuss how to create specialist content that speaks directly to candidates and clients and how to utilise recruitment consultants in your marketing strategy.
April 28, 2019
Ep 2 | Audrey Lartey. You're the expert so get yourself involved in the conversation.
Audrey Lartey, the Global Marketing Director of Human Capital discusses how 'purpose' drives marketing and why engaging with marketing experts outside of recruitment is key to her approach. We also discuss diversity within recruitment and how marketers can (and should) play a role in promoting it.
April 21, 2019
Ep 1 | Being a marketer in a recruitment agency can be a bit rubbish sometimes, can't it?
Glenn Southam from TwoEnds discusses his reasons for starting The Lonely Marketer and his hopes for it to grow into a real community.
April 08, 2019