Media Captain Digital Marketing Podcast

Media Captain Digital Marketing Podcast

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By The Media Captain
Digital Marketing podcast on SEO/Search Engine Optimization, E-Commerce, Online Advertising Social Media & More.
Available on 9 platforms
Episode 17: Proper Tracking for Paid Advertising
In Episode 17, Stefanie Parks and Jason Parks dive into the topic of properly tracking your conversions from your paid ad campaigns. Whether you have an eCommerce, B2B or B2C business, Jason and Stef will walk you through the first steps you have to take to ensure you are tracking properly. Without the right tracking in place, it'll be hard to make proper adjustments needed to get your best results. 
15:12
February 10, 2019
Episode 16: Importance of Up Front Strategy
Do you have the right up front strategy for your businesses digital marketing? If your foundation is not set-up well, you can be wasting time and money, which will set your business back. In episode 16, Jason Parks of The Media Captain gives examples of how the wrong foundation can cost you big time. He dives into Facebook versus Google Advertising along with PPC and web design mistakes. 
20:27
February 2, 2019
Episode 15: Search Terms on Google are VERY IMPORTANT
We dive into one of the most important topics yet - Search Terms within Google Ads. If your business is investing money into Google PPC, you need to be aware of the search terms coming through, which is what people are actually typing into Google to see your ads. Search terms are the first component we look at for new client accounts at The Media Captain. It's such a strong indicator of the success of a campaign so make sure you are constantly monitoring this and adding negative keywords based on the search terms! There is also a lot you can do to improve your SEO with search terms, which we explain in the podcast! Enjoy. 
16:14
January 19, 2019
Episode 14 - What is Retargeting?
In episode 14, Stefanie and Jason talk about retargeting and how this form of advertising (where ads follow you) can have one of the best return on investments for your business. If you've been to a retailer's website and then go to Facebook and see the same pair of jeans following you around it's not magic, there is a science behind it and we dive into that in episode 14! 
18:55
December 22, 2018
Episode 13: Social Media Lead Generation Campaign on Facebook & Instagram
Jason dives into lead generation campaigns on Facebook and Instagram. There is a common mistake Jason sees amongst business owners when it comes to their social media marketing strategy and that is impatience. Jason will discuss how introducing people to your brand via lead generation campaign and getting prospects into your email marketing funnel can help you generate a long term ROI.
19:48
December 16, 2018
Episode 12 - Digital Wallet for eCommerce
Learn what a digital wallet is and why it is crucial for your eCommerce business. A digital wallet can lead to a major uptick in your eCommerce conversion rate!
23:03
November 28, 2018
Episode 11: New Google Ads is LEGIT
We dive into the best features of the new Google Ads interface and the most overrated feature of Google Ads right now.
20:05
September 18, 2018
Episode 10: The Power of LiveChat
LiveChat can be a game changer for your business. You can close more sales and completely change the perception of your business from a customer service perspective. Jason Parks of Media Captain and Stefanie Parks of DermWarehouse talk about how they each utilize LiveChat for their businesses.
22:08
July 18, 2018
Episode 9: Importance of PPC For Your Business
Pay Per Click Advertising can be instrumental in growing your business. Jason and Stefanie will help you determine whether your business would be a good fit for PPC along with the best practices on getting started.
30:00
July 1, 2018
Episode 8: In-House vs. Agency
Many people debate whether to hire a marketing agency or bring a team -house. There is no right or wrong answer. Stefanie and Jason dive into the pros and cons of utilizing an agency versus building a team from within.
24:16
June 5, 2018
Episode 7 - Email Marketing - The Best ROI For Your Business
Email marketing is cheap yet can yield one of the best ROI's for your business. Learn how we've utilized email marketing on the B2B side for The Media Captain and the B2C side for DermWarehouse. We also dive into the best platforms to use for email marketing and discuss strategies and tactics to acquire email addresses for your email marketing database.
19:33
May 17, 2018
Episode 6 - Black Friday/Cyber Monday Edition
Learn the art of running promotions over Black Friday/Cyber Monday utilizing email marketing, Facebook and other digital channels.
25:06
November 29, 2017
Episode 5: When to hire your first employee and how Google can help you get there
Utilize Google as your sales rep to grow your business. You’ll learn how SEO can help you accomplish this.
30:51
November 1, 2017
Episode 4: Online Reviews - They are Damn Important!
Being proactive with your online review strategy is necessary for any business.
30:04
October 3, 2017
Episode 3: How to Sell Your First 100 Products on Amazon
What's holding you back from selling your first 100 products on Amazon? Follow this blueprint to get the ball rolling on Amazon sales.
30:50
September 26, 2017
Epsiode 2: Deploying the proper digital strategy.
Every business will have a different digital marketing strategy. Learn how to deploy the right online marketing campaign for your business!
32:16
September 21, 2017
Episode 1: Utilizing SEO for your business.
This podcast goes will help you better understand SEO and provide you with the crucial first steps on how to deploy an SEO strategy for your business.
31:17
September 9, 2017
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