In Episode 17, Stefanie Parks and Jason Parks dive into the topic of properly tracking your conversions from your paid ad campaigns. Whether you have an eCommerce, B2B or B2C business, Jason and Stef will walk you through the first steps you have to take to ensure you are tracking properly. Without the right tracking in place, it'll be hard to make proper adjustments needed to get your best results.
Do you have the right up front strategy for your businesses digital marketing? If your foundation is not set-up well, you can be wasting time and money, which will set your business back. In episode 16, Jason Parks of The Media Captain gives examples of how the wrong foundation can cost you big time. He dives into Facebook versus Google Advertising along with PPC and web design mistakes.
We dive into one of the most important topics yet - Search Terms within Google Ads. If your business is investing money into Google PPC, you need to be aware of the search terms coming through, which is what people are actually typing into Google to see your ads. Search terms are the first component we look at for new client accounts at The Media Captain. It's such a strong indicator of the success of a campaign so make sure you are constantly monitoring this and adding negative keywords based on the search terms! There is also a lot you can do to improve your SEO with search terms, which we explain in the podcast! Enjoy.
In episode 14, Stefanie and Jason talk about retargeting and how this form of advertising (where ads follow you) can have one of the best return on investments for your business. If you've been to a retailer's website and then go to Facebook and see the same pair of jeans following you around it's not magic, there is a science behind it and we dive into that in episode 14!
Jason dives into lead generation campaigns on Facebook and Instagram. There is a common mistake Jason sees amongst business owners when it comes to their social media marketing strategy and that is impatience. Jason will discuss how introducing people to your brand via lead generation campaign and getting prospects into your email marketing funnel can help you generate a long term ROI.
LiveChat can be a game changer for your business. You can close more sales and completely change the perception of your business from a customer service perspective. Jason Parks of Media Captain and Stefanie Parks of DermWarehouse talk about how they each utilize LiveChat for their businesses.
Pay Per Click Advertising can be instrumental in growing your business. Jason and Stefanie will help you determine whether your business would be a good fit for PPC along with the best practices on getting started.
Many people debate whether to hire a marketing agency or bring a team -house. There is no right or wrong answer. Stefanie and Jason dive into the pros and cons of utilizing an agency versus building a team from within.
Email marketing is cheap yet can yield one of the best ROI's for your business. Learn how we've utilized email marketing on the B2B side for The Media Captain and the B2C side for DermWarehouse. We also dive into the best platforms to use for email marketing and discuss strategies and tactics to acquire email addresses for your email marketing database.