Jason and Stefanie discuss how you can perfect a blog strategy for your business. In the outline below, we've included links to all blogs and resources referenced in Podcast #29.
Create a 12-month calendar
Determine whether you’re a national or local player (even if local, you can get backlinks if you rank at national level)
To find topics, you can look in Google Ads Keyword Planner (free tool) and look at Moz Keyword explorer and Google related search terms
Examples of The Media Captain: Opening Up a Second Location on GMB & Video Verification for Google My Business
Examples of DermWarehouse: Is TNS Essential Serum worth the price?
Stats Courtesy of GetCodeless.com.
The average blog post takes 3 hours 16 minutes to write
On average, companies with blogs produce 67% more leads per month than those without
Jason and Stefanie talk about how they built up their three brands. More recently, they started Park Perfection, their own private-label skin care line. The brother-sister duo do a deep-dive into all the steps needed to start a brand.
Jason and Stefanie discuss how each of their businesses (Media Captain and DermWarehouse) benefit from a recurring revenue model. This episode will get you thinking about how to grow revenue for your business by tapping into your existing customer base.
Jason Parks of The Media Captain discusses E-A-T and the importance this plays in the SEO space. E-A-T in SEO stands for Expertise, Authoritativeness and Trustworthiness. If you are unfamiliar with E-A-T, this podcast will get you thinking differently about how you write content for your site and the importance of linking up with other sites.
Jason talks about how to pick the right channels for your eCommerce strategy. You should be able to determine if Facebook, Instagram, Google or YouTube work best for your business. He also dives into the importance of a good site and tracking all data.
Jason Parks discusses the importance of Google My Business and local directories. With the advancement of mobile search and an uptick in "near me" searches, it's more important than ever to populate prominently in the maps on Google. Jason walks you through the important first steps of getting listed on Google My Business and what's next after that.
In Episode 22, Jason and Stefanie talk about needing to have thick skin when owning a business or working in marketing. Business is fast paced and clients and customers want results instantly. Jason and Stef discuss how they deal with rejection and defeat on a daily basis and how you can strengthen your business by learning from your mistakes.
We discuss the importance of bidding on profitable keywords for your services and products. We primarily cover profitable bidding on the Google PPC and Google Shopping side of things. We also dive into the importance of proper bidding on Facebook and Google SEO. The key takeaway from this podcast is to make sure your profitable services or products are getting the attention they deserve with your digital marketing strategy.
In this podcast, Stefanie and Jason vent about entrepreneurship. While the photos on Instagram may glorify entrepreneurship, there is a lot that goes on behind the scenes that the non-business owner isn't aware of. From working long hours to constantly thinking about the business, there is a lot to juggle between your business and life. Jason and Stef dive into this more in-depth in Episode 19.
Stefanie and Jason dive into the big difference between Google PPC vs. SEO. Does PPC actually work? Where should I invest my time and when? We answer these questions and discuss how we've grown our businesses (Media Captain and DermWarehouse) using the beast that is Google!
In Episode 17, Stefanie Parks and Jason Parks dive into the topic of properly tracking your conversions from your paid ad campaigns. Whether you have an eCommerce, B2B or B2C business, Jason and Stef will walk you through the first steps you have to take to ensure you are tracking properly. Without the right tracking in place, it'll be hard to make proper adjustments needed to get your best results.
Do you have the right up front strategy for your businesses digital marketing? If your foundation is not set-up well, you can be wasting time and money, which will set your business back. In episode 16, Jason Parks of The Media Captain gives examples of how the wrong foundation can cost you big time. He dives into Facebook versus Google Advertising along with PPC and web design mistakes.
We dive into one of the most important topics yet - Search Terms within Google Ads. If your business is investing money into Google PPC, you need to be aware of the search terms coming through, which is what people are actually typing into Google to see your ads. Search terms are the first component we look at for new client accounts at The Media Captain. It's such a strong indicator of the success of a campaign so make sure you are constantly monitoring this and adding negative keywords based on the search terms! There is also a lot you can do to improve your SEO with search terms, which we explain in the podcast! Enjoy.
In episode 14, Stefanie and Jason talk about retargeting and how this form of advertising (where ads follow you) can have one of the best return on investments for your business. If you've been to a retailer's website and then go to Facebook and see the same pair of jeans following you around it's not magic, there is a science behind it and we dive into that in episode 14!
Jason dives into lead generation campaigns on Facebook and Instagram. There is a common mistake Jason sees amongst business owners when it comes to their social media marketing strategy and that is impatience. Jason will discuss how introducing people to your brand via lead generation campaign and getting prospects into your email marketing funnel can help you generate a long term ROI.
LiveChat can be a game changer for your business. You can close more sales and completely change the perception of your business from a customer service perspective. Jason Parks of Media Captain and Stefanie Parks of DermWarehouse talk about how they each utilize LiveChat for their businesses.
Pay Per Click Advertising can be instrumental in growing your business. Jason and Stefanie will help you determine whether your business would be a good fit for PPC along with the best practices on getting started.
Many people debate whether to hire a marketing agency or bring a team -house. There is no right or wrong answer. Stefanie and Jason dive into the pros and cons of utilizing an agency versus building a team from within.
Email marketing is cheap yet can yield one of the best ROI's for your business. Learn how we've utilized email marketing on the B2B side for The Media Captain and the B2C side for DermWarehouse. We also dive into the best platforms to use for email marketing and discuss strategies and tactics to acquire email addresses for your email marketing database.