Media Captain Digital Marketing Podcast

5: When to hire your first employee and how Google can help you get there

An episode of Media Captain Digital Marketing Podcast

By The Media Captain
Digital Marketing podcast on SEO/Search Engine Optimization, E-Commerce, Online Advertising Social Media & More.
More places to listen

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30: How I (Jason) Got Into SEO Industry
In Episode 30, Jason talks about how he got into the SEO industry. He's been in the industry for nearly a decade now but he was thrown into the fire at a young age. He talks about this experience. 
October 7, 2019
29: Perfecting Your Blog Stratgy
Jason and Stefanie discuss how you can perfect a blog strategy for your business.  In the outline below, we've included links to all blogs and resources referenced in Podcast #29.  Create a 12-month calendar Determine whether you’re a national or local player (even if local, you can get backlinks if you rank at national level) To find topics, you can look in Google Ads Keyword Planner (free tool) and look at Moz Keyword explorer and Google related search terms Examples of The Media Captain: Opening Up a Second Location on GMB & Video Verification for Google My Business  Examples of DermWarehouse: Is TNS Essential Serum worth the price?  Stats Courtesy of  The average blog post takes 3 hours 16 minutes to write On average, companies with blogs produce 67% more leads per month than those without
September 29, 2019
28 - Spy on Your Competitors
Jason and Stefanie discuss how to spy on your competitors for Google SEO, Google PPC, and Social Media. These tactics can help improve your organic ranking, PPC visibility, and social performance.
September 8, 2019
27 - How to Build a Brand from Scratch
Jason and Stefanie talk about how they built up their three brands. More recently, they started Park Perfection, their own private-label skin care line. The brother-sister duo do a deep-dive into all the steps needed to start a brand. 
September 1, 2019
26: Recurring Revenue For Your Business
Jason and Stefanie discuss how each of their businesses (Media Captain and DermWarehouse) benefit from a recurring revenue model. This episode will get you thinking about how to grow revenue for your business by tapping into your existing customer base. 
August 25, 2019
25: What is E-A-T? Important for SEO!
Jason Parks of The Media Captain discusses E-A-T and the importance this plays in the SEO space. E-A-T in SEO stands for Expertise, Authoritativeness and Trustworthiness. If you are unfamiliar with E-A-T, this podcast will get you thinking differently about how you write content for your site and the importance of linking up with other sites. 
August 18, 2019
24: eCommerce Strategy
Jason talks about how to pick the right channels for your eCommerce strategy. You should be able to determine if Facebook, Instagram, Google or YouTube work best for your business. He also dives into the importance of a good site and tracking all data.
July 17, 2019
23: Google My Business & Local Directories
Jason Parks discusses the importance of Google My Business and local directories. With the advancement of mobile search and an uptick in "near me" searches, it's more important than ever to populate prominently in the maps on Google. Jason walks you through the important first steps of getting listed on Google My Business and what's next after that. 
June 30, 2019
22: Thick Skin Needed When Owning a Biz
In Episode 22, Jason and Stefanie talk about needing to have thick skin when owning a business or working in marketing. Business is fast paced and clients and customers want results instantly. Jason and Stef discuss  how they deal with rejection and defeat on a daily basis and how you can strengthen your business by learning from your mistakes. 
May 19, 2019
21: Bidding for Profitability
We discuss the importance of bidding on profitable keywords for your services and products. We primarily cover profitable bidding on the Google PPC and Google Shopping side of things. We also dive into the importance of proper bidding on Facebook and Google SEO. The key takeaway from this podcast is to make sure your profitable services or products are getting the attention they deserve with your digital marketing strategy.
May 12, 2019
20: Time Management for Entrepreneurs and Business Owners
Jason and Stefanie discuss the importance of time management when running a business. They go over the hours they work each week and how to improve processes to get better use of time. 
March 17, 2019
19: Venting About Entrepreneurship
In this podcast, Stefanie and Jason vent about entrepreneurship. While the photos on Instagram may glorify entrepreneurship, there is a lot that goes on behind the scenes that the non-business owner isn't aware of. From working long hours to constantly thinking about the business, there is a lot to juggle between your business and life. Jason and Stef dive into this more in-depth in Episode 19. 
March 6, 2019
18: Google PPC vs. SEO
Stefanie and Jason dive into the big difference between Google PPC vs. SEO. Does PPC actually work? Where should I invest my time and when? We answer these questions and discuss how we've grown our businesses (Media Captain and DermWarehouse) using the beast that is Google! 
February 26, 2019
17: Proper Tracking for Paid Advertising
In Episode 17, Stefanie Parks and Jason Parks dive into the topic of properly tracking your conversions from your paid ad campaigns. Whether you have an eCommerce, B2B or B2C business, Jason and Stef will walk you through the first steps you have to take to ensure you are tracking properly. Without the right tracking in place, it'll be hard to make proper adjustments needed to get your best results. 
February 10, 2019
16: Importance of Up Front Strategy
Do you have the right up front strategy for your businesses digital marketing? If your foundation is not set-up well, you can be wasting time and money, which will set your business back. In episode 16, Jason Parks of The Media Captain gives examples of how the wrong foundation can cost you big time. He dives into Facebook versus Google Advertising along with PPC and web design mistakes. 
February 2, 2019
15: Search Terms on Google are VERY IMPORTANT
We dive into one of the most important topics yet - Search Terms within Google Ads. If your business is investing money into Google PPC, you need to be aware of the search terms coming through, which is what people are actually typing into Google to see your ads. Search terms are the first component we look at for new client accounts at The Media Captain. It's such a strong indicator of the success of a campaign so make sure you are constantly monitoring this and adding negative keywords based on the search terms! There is also a lot you can do to improve your SEO with search terms, which we explain in the podcast! Enjoy. 
January 19, 2019
14 - What is Retargeting?
In episode 14, Stefanie and Jason talk about retargeting and how this form of advertising (where ads follow you) can have one of the best return on investments for your business. If you've been to a retailer's website and then go to Facebook and see the same pair of jeans following you around it's not magic, there is a science behind it and we dive into that in episode 14! 
December 22, 2018
13: Social Media Lead Generation Campaign on Facebook & Instagram
Jason dives into lead generation campaigns on Facebook and Instagram. There is a common mistake Jason sees amongst business owners when it comes to their social media marketing strategy and that is impatience. Jason will discuss how introducing people to your brand via lead generation campaign and getting prospects into your email marketing funnel can help you generate a long term ROI.
December 16, 2018
12 - Digital Wallet for eCommerce
Learn what a digital wallet is and why it is crucial for your eCommerce business. A digital wallet can lead to a major uptick in your eCommerce conversion rate!
November 28, 2018
11: New Google Ads is LEGIT
We dive into the best features of the new Google Ads interface and the most overrated feature of Google Ads right now.
September 18, 2018
10: The Power of LiveChat
LiveChat can be a game changer for your business. You can close more sales and completely change the perception of your business from a customer service perspective. Jason Parks of Media Captain and Stefanie Parks of DermWarehouse talk about how they each utilize LiveChat for their businesses.
July 18, 2018
9: Importance of PPC For Your Business
Pay Per Click Advertising can be instrumental in growing your business. Jason and Stefanie will help you determine whether your business would be a good fit for PPC along with the best practices on getting started.
July 1, 2018
8: In-House vs. Agency
Many people debate whether to hire a marketing agency or bring a team -house. There is no right or wrong answer. Stefanie and Jason dive into the pros and cons of utilizing an agency versus building a team from within.
June 5, 2018
7 - Email Marketing - The Best ROI For Your Business
Email marketing is cheap yet can yield one of the best ROI's for your business. Learn how we've utilized email marketing on the B2B side for The Media Captain and the B2C side for DermWarehouse. We also dive into the best platforms to use for email marketing and discuss strategies and tactics to acquire email addresses for your email marketing database.
May 17, 2018
6 - Black Friday/Cyber Monday Edition
Learn the art of running promotions over Black Friday/Cyber Monday utilizing email marketing, Facebook and other digital channels.
November 29, 2017
5: When to hire your first employee and how Google can help you get there
Utilize Google as your sales rep to grow your business. You’ll learn how SEO can help you accomplish this.
November 1, 2017
4: Online Reviews - They are Damn Important!
Being proactive with your online review strategy is necessary for any business.
October 3, 2017
3: How to Sell Your First 100 Products on Amazon
What's holding you back from selling your first 100 products on Amazon? Follow this blueprint to get the ball rolling on Amazon sales.
September 26, 2017
2: Deploying the proper digital strategy.
Every business will have a different digital marketing strategy. Learn how to deploy the right online marketing campaign for your business!
September 21, 2017
1: Utilizing SEO for your business.
This podcast goes will help you better understand SEO and provide you with the crucial first steps on how to deploy an SEO strategy for your business.
September 9, 2017
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