The Nativa Podcast

Shattering Netflix's viewership milestones with over 140 million views, the Korean show Squid Game gained traction with audiences all over the world. In this podcast, we dive deep into conversations from U.S. Hispanic and Black viewers surrounding Squid Game to see what topics resonated most regarding the Netflix show. Popular topics that viewers discussed included whether they prefer the "Subbed or Dubbed" version of the show, whether or not they could handle the graphic nature of the program, and many who were live-tweeting the shocking scenes.

In this episode of the Nativa Podcast, the team dives into all things beauty. While socially distancing as a result of the global pandemic, many individuals flocked to social media platforms such as YouTube and Twitter as a way to keep occupied and stay connected. A rise in self-care also became apparent with people sharing tips and advice via social channels. Download the Free Report to follow along and find out more about recent trends in cosmetics and skincare!

In this week's short study we took a look into the conversations surrounding Copa America, which is an international soccer tournament where members from the South American Football Confederation, compete. In this study, we examine how people felt about the different teams and players as well as many discussions of sharing disappointment with the plays and comparisons to other leagues. Listen to this podcast to find out who were the most popular teams and players from this year's Copa America.

Hello Listeners. For this short study, we took a look at an American breakfast favorite to compare how top cereal brands are discussed online via social media. The brands we compared were Fruit Loops, Cheerios, Cinnamon Toast Crunch, and Lucky Charms. Listen to this podcast to find out which cereal brand was accused of serving shrimp tails and which brand was so good it possessed a child to steal their mother's car to buy more cereal.

There are two major brick and mortar pet stores that consumers can choose from, PetSmart & Petco. To better understand the pet care industry, we took a look at conversations about both brands from pet owners of diverse backgrounds. Using the business intelligence social listening platform from O.Y.E., we were able to segment the audience by ethnicity, age, gender, sentiment, and more. Join us as we examine how the conversation differs when people are discussing how they spoil their furry friends. 

In the United States, if you are using a rideshare app, you are either using Uber or Lyft. To better understand the rideshare industry, we took a look at conversations about both brands as segmented by the social listening tool O.Y.E. Intelligence. Join us as we examine how the conversation varies when diverse people discuss how to get from point A to point B. 

This week the podcast fulfills a fascinating report on food delivery applications including Postmates, UberEats, DoorDash, Grubhub, and Instacart. We take a look at conversations regarding these brands and analyze their sentiment and engagement across multiple ethnicities. Listen here as we detail how the conversation differs among diverse consumers when talking about prices and favorite foods. 

We kick off this episode by analyzing many of the most talked-about advertisements from Super Bowl LV. Natasha, Eric, and Joshua review their findings from the business intelligence tool O.Y.E. which segments the audience by ethnicity, age, gender, sentiment, and more to gain a deeper understanding of conversations about these pricey ads. Join us as we examine how the conversation differs when talking about chip brands to car brands and all those in between.

Join in on this podcast where we break down our latest market analysis reviewing conversations from diverse audiences who are talking about the Coronavirus vaccine. Using the business intelligence tool from O.Y.E. we were able to segment the audience by ethnicity, age, gender, sentiment, and more to deeper understand the multicultural consumer. Listen to this timely episode on vaccination among diverse communities in the U.S.

In 2020 gyms would go back and forth between being closed and open due to the restrictions set during the Covid-19 pandemic. In this social media analysis via the O.Y.E. social listening platform, we took a look at what consumers had to say about top gym brands including 24 Hour Fitness, Gold's Gym, LA Fitness, Lifetime Fitness, and Planet Fitness. Join us in this exercise of social listening conversation analysis.

In this episode of The Nativa Podcast, we collected insights regarding which superheroes multicultural consumers are interacting with. We compared the conversation surrounding Marvel and DC titles, gathering conversations about all industries that these comic brands take part in. The discussions analyzed by the O.Y.E. social listening tool held excitement for upcoming movies and shows, fan-favorite characters, as well as others who were enjoying playing the newest video game from Marvel. Join us for an exploration of the multicultural consumer in regards to top comic brands.

In this episode, we collected insights regarding which popular car brands diverse consumers are discussing online. The car brands which were analyzed using the O.Y.E. social listening tool in this report are BMW, Chevrolet, Ford, Honda, Nissan, and Toyota. The people driving the conversation mentioned topics such as support for their favorite brand, asking for opinions regarding a car choice, and giving their opinion on other people's cars. Join us for a listen on what steers conversation among hard-to-reach audiences.

Amid the COVID-19 spread, most people’s daily life activities had to change. Working from home has become a popular conversation topic since the majority of professionals had to adjust to a new work-from-home environment.  

This analysis was extrapolated from a data set of 21,916 conversations on Twitter, of which 1,615 were from verified Hispanics and 1,786 were from verified Black Americans. All data was analyzed to gain a deeper perspective of how diverse consumers discuss working from home.

Over the past few months, there have been many new shows and movies being introduced to Disney+, attracting new costumers and sparking conversations. These conversations were analyzed by O.Y.E. to find Disney+ entertainment and conversational trends to better understand what consumers say about their watching preferences.

What does it mean to be body positive? This question has many answers among different cultures, so what are they saying? Join us on this episode of the Nativa Podcast where we discuss the multicultural conversation around body positivity.

As November 3rd grows close, the 2020 presidential candidates are deeply embedded in the conversations of Hispanic and Black voters. Join us as we take a deep dive into what these minority groups are ACTUALLY saying about Trump and Biden.

As the economy is starting to reopen and things slowly begin to turn back to normal, we wanted to see what the multicultural audience had to say. This week's topic centers around the reopening of the NBA and what fans are saying on twitter, enjoy!

With remote work becoming the new norm for society, having the best video conferencing application is a must, but which apps does the multicultural audience prefer? Find out on the newest episode of the Nativa Podcast!

The 2016 United States Presidential Elections went down as one of the most talked-about and controversial elections in modern history, and the one in 2020 will be no exception. Join us for this special episode on the social media conversation regarding the 2020 elections for President of the United States. 

UPS, FedEx, and USPS. They ship and deliver millions of packages a day clearly making them an important part of our modern society, so what do people really think about them? Find out on this episode of the Nativa Podcast!

In this weeks episode, we take a look at the term "black folx" and measure its increased usage during the BLM movement. We also look at identical social terminology and track what the multicultural audience is saying about them. Enjoy!

Continuing some more fun topics, we check out some of the most popular T.V. shows in the U.S. From Game of Thrones to Stranger Things to newly released Tiger King, we try to figure out why they have garnered so much of a large following. Join us on our analysis of the conversations of what people have to say about their favorite T.V. shows!

This week we took a look into a new form of sports competition through the usage of video games, known as “eSports”. We take a look into why people of all ages and ethnicities are so excited and consumed by this topic. Join us as we dive deeper into how these different communities are becoming obsessed with these games!

Domestic Violence has always been a problem in the U.S. In this episode we take a look into the exponential increase in domestic violence in minority groups and the conversations about it due to COVID-19. Join us as we bring a larger awareness to the importance of this issue at hand.

The importance of the 2020 U.S. Census is not apparent at a first glance, since it is just a civic duty. However, it does have a huge impact on the funding and future of the landscape of your community. Join us in our discussion of the conversations in making sure all of our communities are counted in this year’s census.

The oppression and racism embedded in our system has gone on for far too long. We look into different U.S. minority groups and what people have to say about these large companies and corporations in supporting the Black Lives Matter movement. Join us as we look into how we can all take part in advocating the importance of anti-racism.

As the U.S. economy starts to ease up their restrictions due to COVID-19, we look into the conversations of what stores and services people are (or not) excited to see reopen already. Join us as we try to pick apart and understand people’s opinions and reactions about what their state is deciding to open and keep close.

Referring to our previous episode on the preliminary discussions of the economy, unemployment relief, and stimulus package; we look back at those topics and see how U.S. minorities are reacting to how aid is divided amongst the community. Join us as we pick apart recent popular conversations about the allocation of funds.

This week we look into the impact that the Coronavirus has had on large retail stores. We look into the conversations of different U.S. minority groups, such as: Amazon, Microsoft, and Walmart. Join us on our analysis on each of these large corporations and people’s different reactions based on the decisions these companies make.

For this week’s episode regarding the Coronavirus, we take a look into more into the conversations of a variety of ethnic groups, such as: African Amercians, Asian Americans and more! Join us on how and where these different communities discuss about the Coronavirus amongst themselves and other communities.

People are starting to take negative financial effects of the Coronavirus. This week we look into U.S. Hispanic conversations on what people are saying about smaller businesses and high rates of unemployment. Join us as we talk about the different ways on how businesses, corporations, and the government are giving relief and aid to all communities.

Continuing off of last week's episode, we are continuing our week-by-week discussion of the Coronavirus and what people are most frequently talking about this whole pandemic. This week we take a look at specific U.S. Hispanic conversations and keywords about the international effects of the Coronavirus. Join us as we dive in-depth to see how people are dealing with this whole situation.

The impact of the Coronavirus has impacted lives worldwide including the fast-growing U.S. Hispanic audience. Nativa, a Multicultural Marketing Agency, gives you a week-by-week analysis of what the U.S. Hispanic audience is saying about this pandemic through real-life social media conversations. Whether you want to know about which sub-topics of COVID-19 are most often discussed or which segments of the Hispanic audience are leading the discussion, this podcast is for you.