The Nativa Podcast
By The Nativa Podcast
The Nativa PodcastOct 20, 2020
I Love When You Talk Hockey - Deep Dive of U.S. Hispanic and Black American Conversations on Top NHL Teams | Episode 46
In this episode of the Nativa podcast, we explore the intricacies of online conversations regarding several of the most popular teams in the NHL. Partner and CEO of Nativa, Natasha Pongonis, details her personal experience with her son who competitively plays the sport. Listen as the Nativa team discusses the insights obtained through the O.Y.E. Intelligence software focusing on four major NHL teams that were discussed by U.S. Hispanic and Black American audiences.
Download the Free Report to follow along: https://oyeintelligence.com/project/favorite-nhl-teams-hispanic-black-fans/
Squid Game: How Hispanic and Black American Viewers Interact with the Global Phenomenon | Episode 45
Shattering Netflix's viewership milestones with over 140 million views, the Korean show Squid Game gained traction with audiences all over the world. In this podcast, we dive deep into conversations from U.S. Hispanic and Black viewers surrounding Squid Game to see what topics resonated most regarding the Netflix show. Popular topics that viewers discussed included whether they prefer the "Subbed or Dubbed" version of the show, whether or not they could handle the graphic nature of the program, and many who were live-tweeting the shocking scenes.
Download the Free Report to follow along and learn more about Squid Game conversations from the diverse American viewer: https://oyeintelligence.com/project/global-phenomenon-squid-game/
Beauty & Cosmetic Products: An Industry Analysis of Diverse Voices within the Beauty Industry | Episode 44
In this episode of the Nativa Podcast, the team dives into all things beauty. While socially distancing as a result of the global pandemic, many individuals flocked to social media platforms such as YouTube and Twitter as a way to keep occupied and stay connected. A rise in self-care also became apparent with people sharing tips and advice via social channels. Download the Free Report to follow along and find out more about recent trends in cosmetics and skincare!
https://oyeintelligence.com/project/hispanics-thoughts-on-beauty-products/
PS5 vs Xbox Series X - Which is More Popular Among Multicultural Audiences | Episode 43
It has almost been a year since the launch of PlayStation 5 and the Xbox Series X, but these next-generation consoles are as popular as ever. In this short study, we discuss conversations from both satisfied and unsatisfied customers who were able to get their hands on a console, as well as some who are still in search. Join us on this podcast to find out how these household names compare with the community.
Download the Free Report to follow along: https://oyeintelligence.com/project/multicultural-game-console-demographics-for-playstation-5-vs-xbox-series-x/
Which Smartwatch Brands “Sync” With Diverse Users | Episode 42
Smartwatches have added so many more functions that a standard wristwatch isn't able to. With these devices, people are able to count their calories, answer messages, and unlock their front door. In this podcast, we take a look at conversations surrounding Apple Watch, Fitbit, and Garmin. Join us to find out if these brands Tick off their consumers or if their campaigns ran like clockwork.
Download the free report to follow along: https://oyeintelligence.com/project/intelligent-timekeeping-multicultural-analysis/
Kicking Back to Watch Copa America - A Multicultural Analysis | Episode 41
In this week's short study we took a look into the conversations surrounding Copa America, which is an international soccer tournament where members from the South American Football Confederation, compete. In this study, we examine how people felt about the different teams and players as well as many discussions of sharing disappointment with the plays and comparisons to other leagues. Listen to this podcast to find out who were the most popular teams and players from this year's Copa America.
To follow along download the report for free: https://oyeintelligence.com/project/multicultural-analysis-copa-america/
Get in the LOOP on What Diverse Audiences are Saying About Cereal Brands | Episode 40
Hello Listeners. For this short study, we took a look at an American breakfast favorite to compare how top cereal brands are discussed online via social media. The brands we compared were Fruit Loops, Cheerios, Cinnamon Toast Crunch, and Lucky Charms. Listen to this podcast to find out which cereal brand was accused of serving shrimp tails and which brand was so good it possessed a child to steal their mother's car to buy more cereal.
Download the Free Report From O.Y.E. Intelligence to follow along: https://oyeintelligence.com/project/multicultural-analysis-of-cereal-brands/
The Scoop on Diverse Audience Experiences with Ice Cream Freezer Brands | Episode 39
In this podcast we break down the latest O.Y.E. short study into conversations around ice cream freezer brands. We looked at four of the most iconic brands that can be found in the freezer aisle including Blue Bunny, Ben & Jerry’s, Breyers, and Häagen-Dazs to better understand consumer preferences and opinions when it comes to their favorite cold treats. Among many interesting aspects of the analysis, there was significant conversation surrounding Ben & Jerry’s and the vocalization of their stance during social movements.
Learn more and download the free full report here: https://oyeintelligence.com/project/diverse-audience-opinions-on-ice-cream-brands/
Pringles, Fritos, or Hot Cheetos, Which Chips are Most Popular Among Diverse Communities? | Episode 38
In this short study, we look at how multicultural consumers talk about chip brands including Doritos, Cheetos, Pringles, and more. Topics that drove posts on social media include how consumers feel about Pringles rebranding and Doritos Spanish-language campaign "Tres Doritos Despues". Listen along as we see what drove conversations for different brands.
Click Here to follow along and download the free report: https://oyeintelligence.com/project/chip-brands-multicultural-analysis/
Top Conversations and Controversies Surrounding Celebrity Makeup Brands | Episode 37
What are consumers saying about the most popular makeup brands? Join our team as we break down a report created by our O.Y.E. software to get a diverse analysis of some of the most popular discussions surrounding the industry. In this report we looked at which makeup brands are being inclusive and which brands contribute to positive or negative sentiment.
Conversations About the NBA's Top Teams Charging Up Among Multicultural Audiences | Episode 36
With the NBA Playoffs around the corner, conversations about basketball teams are on the rise. In this report we analyzed conversations from Black and Hispanic NBA basketball fans talking about four different teams; the Brooklyn Nets, the Golden State Warriors, the Los Angeles Lakers, and the Philadelphia 76ers. This report provides insights including how the Nets were the most popular amongst the younger audience while also leading in negative sentiment.
Download the Free Report to find out more.
https://oyeintelligence.com/project/how-basketball-drives-conversations-for-black-and-hispanic-consumers/
Which are the Spicy Topics Consumers Mention about Mexican Fast Food Chains | Episode 35
In this podcast we dipped into conversations about Mexican Fast Food Chains such as Chipotle, Taco Bell, Qdoba, and Del Taco. In this podcast we discuss peoples' opinions, sentiments and more about these different Mexican chains and the different gripes they may have regarding flavors, service, and portion size.
Download the Free Report at: https://oyeintelligence.com/project/insights-into-mexican-fast-food-chains/
Brands are Firing Up Black & Hispanic Customers this Grilling Season | Episode 34
As the days are warming up, outdoor activities such as grilling become a hot topic! In this podcast, we discuss the conversations multicultural audiences have online surrounding three grill companies, and the different campaigns in which they are involved. Join us in this podcast as we segment the audience interacting with Weber, The Big Green Egg, and Traeger Grills.
Download the report and follow along: https://oyeintelligence.com/project/multicultural-grilling-habits/
PetSmart Vs Petco: Where do Multicultural Consumers Buy Pet Products | Episode 33
There are two major brick and mortar pet stores that consumers can choose from, PetSmart & Petco. To better understand the pet care industry, we took a look at conversations about both brands from pet owners of diverse backgrounds. Using the business intelligence social listening platform from O.Y.E., we were able to segment the audience by ethnicity, age, gender, sentiment, and more. Join us as we examine how the conversation differs when people are discussing how they spoil their furry friends.
Like what you see? download the free short study here: https://oyeintelligence.com/project/petsmart-vs-petco/
Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=Rox61TqL_JU
Which Rideshare Apps are Frequented Among Diverse Audiences | Episode 32
In the United States, if you are using a rideshare app, you are either using Uber or Lyft. To better understand the rideshare industry, we took a look at conversations about both brands as segmented by the social listening tool O.Y.E. Intelligence. Join us as we examine how the conversation varies when diverse people discuss how to get from point A to point B.
Like what you see? download the free short study here: https://oyeintelligence.com/project/rideshare-apps-among-diverse-audiences/
Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=TqZ1XNeU-WU&t=1410s
Ding Dong! Which Food Delivery Apps are Diverse Consumers Discussing | Episode 31
This week the podcast fulfills a fascinating report on food delivery applications including Postmates, UberEats, DoorDash, Grubhub, and Instacart. We take a look at conversations regarding these brands and analyze their sentiment and engagement across multiple ethnicities. Listen here as we detail how the conversation differs among diverse consumers when talking about prices and favorite foods.
Like what you see? download the free short study here: https://oyeintelligence.com/project/delivery-applications-and-black-audiences-a-multicultural-analysis/
Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=EIMoi_b93Sc&t=4s
Cars, Chips, and Local Eats. Did Super Bowl Ads do a Good Job of Engaging the Hispanic Audience? | Episode 30
We kick off this episode by analyzing many of the most talked-about advertisements from Super Bowl LV. Natasha, Eric, and Joshua review their findings from the business intelligence tool O.Y.E. which segments the audience by ethnicity, age, gender, sentiment, and more to gain a deeper understanding of conversations about these pricey ads. Join us as we examine how the conversation differs when talking about chip brands to car brands and all those in between.
Like what you see? download the free short study here: https://oyeintelligence.com/project/super-bowl-ads-and-hispanic-audience/
Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=dVYIx_Ej_ec&t=331s
Why are People Scared? Diverse Opinions regarding the Covid-19 Vaccine | Episode 29
Join in on this podcast where we break down our latest market analysis reviewing conversations from diverse audiences who are talking about the Coronavirus vaccine. Using the business intelligence tool from O.Y.E. we were able to segment the audience by ethnicity, age, gender, sentiment, and more to deeper understand the multicultural consumer. Listen to this timely episode on vaccination among diverse communities in the U.S.
Download the Report to follow along at https://oyeintelligence.com/project/super-bowl-ads-and-hispanic-audience/
Watch our videocast here: https://www.youtube.com/watch?v=z-RsiAtG6Ds
How is Working Out, Working Out? An Analysis on Gym Brands Among Diverse Audiences | Episode 28
In 2020 gyms would go back and forth between being closed and open due to the restrictions set during the Covid-19 pandemic. In this social media analysis via the O.Y.E. social listening platform, we took a look at what consumers had to say about top gym brands including 24 Hour Fitness, Gold's Gym, LA Fitness, Lifetime Fitness, and Planet Fitness. Join us in this exercise of social listening conversation analysis.
Like what you see? download the free short study here: https://oyeintelligence.com/project/gyms-multicultural-analysis/
Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=EBjzsWVlhPg
Which NFL Teams are Scoring with Diverse Audiences | Episode 27
With the NFL Playoffs coming to an end, we decided it would be a good time to take a look at how diverse audiences interact with different NFL teams on social media. With this social listening analysis provided by O.Y.E. Intelligence, we were able to see different team rivalries, fan's support for their favorite team, and how diverse audiences generally discuss the NFL Playoffs. Listen in for a trip into the sports world from a multicultural perspective.
Like what you see? download the free short study here: https://oyeintelligence.com/project/which-nfl-teams-are-scoring-on-twitter-with-diverse-audiences/
Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=ewLK7OnE9tg
Marvel vs DC: Where do Minority Audiences Stand in The Comic Book Rivalry | Episode 26
In this episode of The Nativa Podcast, we collected insights regarding which superheroes multicultural consumers are interacting with. We compared the conversation surrounding Marvel and DC titles, gathering conversations about all industries that these comic brands take part in. The discussions analyzed by the O.Y.E. social listening tool held excitement for upcoming movies and shows, fan-favorite characters, as well as others who were enjoying playing the newest video game from Marvel. Join us for an exploration of the multicultural consumer in regards to top comic brands.
Like what you see? download the free short study here: https://oyeintelligence.com/project/whos-winning-the-comic-book-rivalry-marvel-vs-dc-a-social-listening-analysis/
Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=ET_pqKipeBs&t=175s
From Chevy to Nissan: Are Diverse Consumers Satisfied with Top Car Brands? | Episode 25
In this episode, we collected insights regarding which popular car brands diverse consumers are discussing online. The car brands which were analyzed using the O.Y.E. social listening tool in this report are BMW, Chevrolet, Ford, Honda, Nissan, and Toyota. The people driving the conversation mentioned topics such as support for their favorite brand, asking for opinions regarding a car choice, and giving their opinion on other people's cars. Join us for a listen on what steers conversation among hard-to-reach audiences.
Like what you see? download the free short study here: https://oyeintelligence.com/project/what-are-minorities-driving-a-social-media-analysis-of-popular-car-brands/
Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=tgVnDDRYgUY
How has COVID-19 Impacted Women in the Workplace? Interview with Dr. Joyce Chen | Episode 24
Continuing our discussion from last week's episode on working from home in the Covid-era, we asked Dr. Joyce Chen to come on the show and give her first-hand perspective on how remote work has changed the professional landscape and by extension how women have been impacted by these changes. Has this nationwide adjustment done more harm than good? Find out more in this episode.
Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=fzOCg6m_47g
Is Everyone Actually Equipped to Work from Home during the Age of COVID? | Episode 23
Amid the COVID-19 spread, most people’s daily life activities had to change. Working from home has become a popular conversation topic since the majority of professionals had to adjust to a new work-from-home environment.
This analysis was extrapolated from a data set of 21,916 conversations on Twitter, of which 1,615 were from verified Hispanics and 1,786 were from verified Black Americans. All data was analyzed to gain a deeper perspective of how diverse consumers discuss working from home.
Like what you see? download the free short study here: https://oyeintelligence.com/project/working-from-home-during-covid-19/
Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=Xvig-XaXVTw
Trump Vs Biden: Who holds the Minority Vote this Presidential Election | Episode 22
This report is the third iteration of our social listening following the minority voter intent during the presidential election. We used to same data collection process of filtering conversations about the candidates by those who mention a variation of the word vote within close proximity of the candidates name. This allowed us to mostly gather tweets signifying voting intent, allowing us to gain better understanding of who has the minority vote this presidential election.
Like what you see? download the free short study here: https://oyeintelligence.com/project/minority-vote-presidential-election/
Want to watch instead? Videocast here: https://www.youtube.com/watch?v=nDIgxcZ-p1s
How has COVID Impacted Gaming This Year: An In-Depth Look at Gamescom 2020 | Episode 21
Gamescom is an annual video games trade fair normally held in Germany however, amidst the pandemic, they chose to move the event to being purely digital attracting more than 2 million simultaneous spectators to the even from around the world. Download the Report to find out more!
Want to watch instead? Videocast here: https://www.youtube.com/watch?v=nDIgxcZ-p1s
From The Mandalorian to High School Musical: What Multicultural Audiences Have to Say About Disney+ | Episode 20
Over the past few months, there have been many new shows and movies being introduced to Disney+, attracting new costumers and sparking conversations. These conversations were analyzed by O.Y.E. to find Disney+ entertainment and conversational trends to better understand what consumers say about their watching preferences.
Interested in the report we just looked at? Want to download it for free? Just click here.
Watch our videocast here: https://www.youtube.com/watch?v=ZC5noxn5TVY
Instagram vs Reality: Body Positivity through the Lens of Diverse Audiences - Episode 19
What does it mean to be body positive? This question has many answers among different cultures, so what are they saying? Join us on this episode of the Nativa Podcast where we discuss the multicultural conversation around body positivity.
Interested in the report we just looked at? Want to download it for free? Just click here.
Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=5U2aYOS3GLI
Election Pulse: Hispanic vs. Black Conversation on Trump/Biden - Episode 18
As November 3rd grows close, the 2020 presidential candidates are deeply embedded in the conversations of Hispanic and Black voters. Join us as we take a deep dive into what these minority groups are ACTUALLY saying about Trump and Biden.
Interested in the report we just looked at? Want to download it for free? Just click here.
Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=C_fd_9vDEBw
Hoops are Back! Multicultural Conversation about the NBA's 2020 Return - Episode 17
As the economy is starting to reopen and things slowly begin to turn back to normal, we wanted to see what the multicultural audience had to say. This week's topic centers around the reopening of the NBA and what fans are saying on twitter, enjoy!
Interested in the report we just looked at? Want to download it for free? Just click https://www.youtube.com/watch?v=s5o2r94Shig
What is the Most Popular Video Conferencing App? A Multicultural Conversation - Episode 16
With remote work becoming the new norm for society, having the best video conferencing application is a must, but which apps does the multicultural audience prefer? Find out on the newest episode of the Nativa Podcast!
Interested in the report we just looked at? Want to download it for free? Just click here.
Want to watch instead? Videocast is here: https://www.youtube.com/watch?v=t5D5s_SrjUU
Locking up the Vote, Hispanic & Black Impact on the 2020 Presidential Election - Episode 15
The 2016 United States Presidential Elections went down as one of the most talked-about and controversial elections in modern history, and the one in 2020 will be no exception. Join us for this special episode on the social media conversation regarding the 2020 elections for President of the United States.
Interested in the report we just looked at? Want to download it for free? Just click here.
Want to watch instead? Videocast is here: https://www.youtube.com/watch?v=BFQFaVigxa8
Delivering Delight? Discussions from Diverse Audiences regarding U.S. Postal Services - Episode 14
UPS, FedEx, and USPS. They ship and deliver millions of packages a day clearly making them an important part of our modern society, so what do people really think about them? Find out on this episode of the Nativa Podcast!
Interested in the report we just looked at? Want to download it for free? Just click here.
Want to watch instead? Videocast is here: https://www.youtube.com/watch?v=428oolI0fc4
Black Folx: Growth in Popularity of the Term during the Black Lives Matter Movement - Episode 13
In this weeks episode, we take a look at the term "black folx" and measure its increased usage during the BLM movement. We also look at identical social terminology and track what the multicultural audience is saying about them. Enjoy!
Interested in the report we just looked at? Want to download it for free? Just click here.
Want to watch instead? Videocast is here: https://www.youtube.com/watch?v=KoBvF92fO68
The Multicultural Conversation Around Popular TV Shows - Episode 12
Continuing some more fun topics, we check out some of the most popular T.V. shows in the U.S. From Game of Thrones to Stranger Things to newly released Tiger King, we try to figure out why they have garnered so much of a large following. Join us on our analysis of the conversations of what people have to say about their favorite T.V. shows!
Interested in the report we just looked at? Want to download it for free? Just click here.
Want to watch instead? Videocast is here: https://www.youtube.com/watch?v=ZpLwhHShGv8
The Multicultural Conversation Around Esports - Episode 11
This week we took a look into a new form of sports competition through the usage of video games, known as “eSports”. We take a look into why people of all ages and ethnicities are so excited and consumed by this topic. Join us as we dive deeper into how these different communities are becoming obsessed with these games!
Interested in the report we just looked at? Want to download it for free? Just click here.
Want to watch instead? Videocast is here: https://www.youtube.com/watch?v=UO3tw8lE4dc
Domestic Violence During COVID-19 - Episode 10
Domestic Violence has always been a problem in the U.S. In this episode we take a look into the exponential increase in domestic violence in minority groups and the conversations about it due to COVID-19. Join us as we bring a larger awareness to the importance of this issue at hand.
Interested in the report we just looked at? Want to download it for free? Just click here.
Want to watch instead? Videocast is here: https://www.youtube.com/watch?v=RfBtHOUwnlI
The 2020 Census and Why It's Important for Hard-to-Reach Communities - Episode 9
The importance of the 2020 U.S. Census is not apparent at a first glance, since it is just a civic duty. However, it does have a huge impact on the funding and future of the landscape of your community. Join us in our discussion of the conversations in making sure all of our communities are counted in this year’s census.
Interested in the report we just looked at? Want to download it for free? Just click here.
Want to watch instead? Videocast is here: https://www.youtube.com/watch?v=sYIYhB5nQmc
How are Companies Supporting BLM? - Episode 8
The oppression and racism embedded in our system has gone on for far too long. We look into different U.S. minority groups and what people have to say about these large companies and corporations in supporting the Black Lives Matter movement. Join us as we look into how we can all take part in advocating the importance of anti-racism.
Interested in the report we just looked at? Want to download it for free? Just click here.
Want to watch instead? Videocast is here: https://www.youtube.com/watch?v=b58uWDLYnss
Reopening the Economy During the Coronavirus: Part 7 - Episode 7
As the U.S. economy starts to ease up their restrictions due to COVID-19, we look into the conversations of what stores and services people are (or not) excited to see reopen already. Join us as we try to pick apart and understand people’s opinions and reactions about what their state is deciding to open and keep close.
Interested in the report we just looked at? Want to download it for free? Just click here.
Want to watch instead? Videocast is here: https://www.youtube.com/watch?v=JVNr-7LYDwA
How U.S. Minorities are Reacting to Coronavirus Aid: Part 6 - Episode 6
Referring to our previous episode on the preliminary discussions of the economy, unemployment relief, and stimulus package; we look back at those topics and see how U.S. minorities are reacting to how aid is divided amongst the community. Join us as we pick apart recent popular conversations about the allocation of funds.
Want to watch instead? Videocast is here: https://www.youtube.com/watch?v=IUzdWjf_ysg
How Large Retail Stores Have Been Effected by Coronavirus: Part 5 - Episode 5
This week we look into the impact that the Coronavirus has had on large retail stores. We look into the conversations of different U.S. minority groups, such as: Amazon, Microsoft, and Walmart. Join us on our analysis on each of these large corporations and people’s different reactions based on the decisions these companies make.
Want to watch instead? Videocast is here: https://www.youtube.com/watch?v=Sb-Y7MdLkU4
African American Discussion About Coronavirus: Part 4 - Episode 4
For this week’s episode regarding the Coronavirus, we take a look into more into the conversations of a variety of ethnic groups, such as: African Amercians, Asian Americans and more! Join us on how and where these different communities discuss about the Coronavirus amongst themselves and other communities.
Want to watch instead? Videocast here: https://www.youtube.com/watch?v=-eB7J4QqMRM
Trends in Latinx Discussion About Financial Impact of Coronavirus: Part 3 - Episode 3
People are starting to take negative financial effects of the Coronavirus. This week we look into U.S. Hispanic conversations on what people are saying about smaller businesses and high rates of unemployment. Join us as we talk about the different ways on how businesses, corporations, and the government are giving relief and aid to all communities.
Want to watch instead? Videocast here: https://www.youtube.com/watch?v=62J3EkcCmaU
Latinx Discussion About International Effects of Coronavirus: Part 2 - Episode 2
Continuing off of last week's episode, we are continuing our week-by-week discussion of the Coronavirus and what people are most frequently talking about this whole pandemic. This week we take a look at specific U.S. Hispanic conversations and keywords about the international effects of the Coronavirus. Join us as we dive in-depth to see how people are dealing with this whole situation.
Want to watch instead? Videocast here: https://www.youtube.com/watch?v=pXlD1aPPtXw
Trends in Latinx Discussion About Coronavirus: Part 1 - Episode 1
The impact of the Coronavirus has impacted lives worldwide including the fast-growing U.S. Hispanic audience. Nativa, a Multicultural Marketing Agency, gives you a week-by-week analysis of what the U.S. Hispanic audience is saying about this pandemic through real-life social media conversations. Whether you want to know about which sub-topics of COVID-19 are most often discussed or which segments of the Hispanic audience are leading the discussion, this podcast is for you.
Want to watch instead? Videocast here: https://www.youtube.com/watch?v=MKq11hF-xkY