Small Business Power Hour | Theo Ruby Marketing
By Theo Ruby Marketing
Each week we will go through common challenges and ask a panel of business leaders to give their top tips to overcome these questions and grow your business.
www.theoruby.com/
Small Business Power Hour | Theo Ruby MarketingJul 15, 2020
Quick Marketing Tips: Ask The Audience a Free Content Research Tool from Neil Patel
Quick marketing tips to grow your business in five minutes or less
Power Hour 20 | Understanding the Power of Content
“Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create an occasional blog and schedule a few Facebook posts and hope for the best. www.theoruby.com
After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers.
In this session we will discuss:
1) The types of content available and how to come up with new ideas
2) Differences between content for your website and social media
3) How to repurpose your content for maximum impact
4) Optimising content for SEO to help drive new visitors to your website
5) Updating content on a semi-regular basis to keep it working for you for years to come
Struggling with content for your own website? Book a free 60 minute WordPress focus session by emailing theo@theoruby.com (new contacts only)
Look out for our full Content guide coming soon as part of the Bitesize Marketing Guides
Power Hour 19 | Top 5 Tips to Power-Up Your WordPress Website
Learn how to get the most from your WordPress website with these 5 tactics to improve the key elements of your website. Each Tip will include a practical example and resources you can take away to improve your own site instantly!
1) Speed up your site to load fast from any device
2) Drive organic traffic from Google
3) Know where your traffic is coming from and why
4) Turn leads into customers with a simple marketing funnel
5) Stay on top of updates /security and backups so you're never caught short
We will also have an extended Q&A session so please come prepared with any questions or challenges relating to your own website.
Struggling with your own website? Book a free 60 minute WordPress focus session by emailing theo@theoruby.com (new contacts only)
Look out for our full WordPress guide coming soon as part of the Bitesize Marketing Guides
Power Hour 18 | Simple Automation for Entrepreneurs
We all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all. These simple automation tactics will help you to save valuable time every day and focus on other areas of your business.
1) What is automation?
2) How can automation benefit my business?
3) The best free automation tools to supercharge your business
4) Practical use – get a demo of the best automation flows
5) Q&A
Make your productivity apps work harder for you by integrating them and letting them do the boring admin work behind the scenes for free!
I personally connect Hubspot / Mailerlite / Accountancy Software & Google Sheets to save approximately 2 hours per week or more! You can create flows that target a specific need / resource requirement within your business and you can easily monitor and track results by using easy to setup triggers.
Look out for our full automation guide coming soon as part of the Bitesize Marketing Guides
How does it work?
Every Friday at 12:00 we hold a Zoom training session (Power Hour) focusing on a specific aspect of digital marketing. The key points are then transformed into a “Bitesize Marketing Guide” each with a dedicated page including step-by-step marketing guides plus Q&As with local business experts and advisors.
Using the same principles that we apply to our own marketing campaigns and client projects, you will get practical advice that has been proven to deliver results. The aim is to bring together decision-makers from across London to learn new skills, with the opportunity to network with over 270 qualified attendees and counting.
Why Bitesize Marketing Guides?
These guides are carefully designed to give business owners and marketing teams a solid foundation and free tools to develop their own campaigns. Each topic is separated into bite-size chunks with clear action points and no jargon so they can be implemented by anyone.
We cover topics such as Website Design, SEO, Social Media, Networking, Sales Funnels and more. Building a comprehensive reference point over time, driven by your shared challenges theoruby.com/marketing-guides.
How do I get involved?
1) Subscribe for free marketing guides and exclusive content theoruby.com/news
2) Join the live Zoom events every Friday at 12:00 theoruby.com/events
3) Network with our local business community facebook.com/groups/enterprisenetwork
4) Get a free 1-2-1 Digital Marketing Clinic* via Zoom by emailing theo@theoruby.com
*These are bespoke sessions to review your website and marketing activities or solve a specific challenge. Limited to one place per week with a free 3-month action plan and follow-up call.
Speaker / Contributor Callout
We are always looking for key speakers and contributors to add the series. Please get in touch if you have valuable knowledge or practical skills to share with our community.
Connect with us on Linkedin Linkedin.com/in/theoruby
Power Hour 17 | Demystifying Finance for Freelancers and Sole Traders
Special Co-Host: Azim, Karimjee, The EPS Partnership
Understand your financial performance and manage your time efficiently to achieve your financial goals.
Find out more here www.theoruby.com/events
We all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all, it’s easy to lose focus. You can’t see the wood for the trees! Sound familiar – this session will provide you with some insights and some tips to stay in control of your finances, know whether you’re doing well or badly and pay the right amount of tax.
By following some simple steps, you will be better placed to make your finances work for you and not the other way round. Say goodbye to working all the hours you can only to be told 3, 6 or even 12 months later by your accountant that you didn’t make enough money or that you have a tax bill you weren’t expecting!
This session will help you to understand:
1. Context | Why is finance important and what you need to focus on
2. Purpose | Link your finances to your goals
3. Success | Define what success means for you
4. Plan | Map out the performance you want
5. Focus | Ensure that you do the things that contribute to your success
6. Measure | Keep track of the right things
7. Review | Monitor results and take appropriate action to achieve your goals Join a future session or apply to be a speaker by emailing theo@theoruby.com
Power Hour 16 | How to hire an Associate in these challenging times
Special Co-Host: Nipa Patel, NP Employment Solutions
See all our events here www.theoruby.com/events
In this session we will discuss how and why to hire your first Associate by understanding the difference between a freelancer and Associate and the best place to find them for future business success.
HR Consultant Nipa Patel
As your business grows you will be faced with making a decision to hire an Associate. Many business owners opt for hiring Associates as a cost-effective solution to fit their need, but often struggle with the process and where to start. In this session we will discuss:
1. Why having a holistic view of your business is important
2. Understanding your need
3. Understanding what you are offering
4. Where to find them
5. The importance of having a written agreement
About Nipa
Nipa Patel is a Consultant with over 15 years’ experience in HR. She has gained experience in a number of sectors including higher education, charities, finance, legal and private healthcare, allowing her to be creative and adaptable to different people issues.
She is now an independent HR Consultant assisting businesses in the contentious side of HR, resolving conflict, and managing complex situations in a fair, ethical and legal manner. She firmly believes that people are the best investment a business can make to grow successfully and organically.
Power Hour 15 | 7 Steps to Grow Your Network on LinkedIn with Special LinkedIn Expert!
Find out how to supercharge your LinkedIn profile and grow your network to form lasting relationships
Special co-host Celia Rizothanasi the "Queen Bee of LinkedIn" will join us to give a deeper insight into how you can optimise your LinkedIn profile.
In this interactive session, Celia and I will discuss the importance of LinkedIn for businesses and how to build a trusted network to accelerate your growth. Become a power-user by understanding the steps that will raise you to the top of LinkedIn and build an engaged audience.
We will go live on LinkedIn and show you practical examples of how to grow your network.
1. First things first – make sure that you’ve got all your basic info covered
2. Create a professional introduction to attract your ideal audience
3. Include keywords throughout your profile to improve your visibility
4. Grow your network by adding existing contacts
5. Reach outside your network with Advanced Search
6. Creating posts and articles to grow your organic reach
7. Switch on Linkedin Nearby during all networking events
The session will include our top tips and tactics to grow your network on LinkedIn with expert feedback to improve your marketing efforts. Plus an open Q&A at the end to have all of your questions answered.
Power Hour 14 | How to drive customers to your website (without paid ads)
How to drive customers to your website (without paid ads)
Friday 3rd July 2020, 12 pm (BST) on Zoom
In this session, we will discuss digital marketing tactics to attract customers to your website without the use of paid advertising. By understanding how to monitor and attract an engaged audience you can cut through the noise, creating lasting relationships to grow your business.
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
1) Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
2) Understand | Discover customer touchpoints and how to stand out from the crowd
3) Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values
4) Attract | Create a compelling story that offers real value to the target audience
5) Nurture | Build long-lasting relationships and repeat customers
6) Review | Monitor results and adjust campaigns to maximise effectiveness
How does it work?
Every Friday at 12:00 we hold a Zoom training session (Power Hour) focusing on a specific aspect of digital marketing. The key points are then transformed into a “Bitesize Marketing Guide” each with a dedicated page including step-by-step marketing guides plus Q&As with local business experts and advisors.
Using the same principles that we apply to our own marketing campaigns and client projects, you will get practical advice that has been proven to deliver results. The aim is to bring together decision-makers from across London to learn new skills, with the opportunity to network with over 270 qualified attendees and counting.
Why Bitesize Marketing Guides?
These guides are carefully designed to give business owners and marketing teams a solid foundation and free tools to develop their own campaigns. Each topic is separated into bite-size chunks with clear action points and no jargon so they can be implemented by anyone.
We cover topics such as Website Design, SEO, Social Media, Networking, Sales Funnels and more. Building a comprehensive reference point over time, driven by your shared challenges theoruby.com/marketing-guides.
How do I get involved?
1) Subscribe for free marketing guides and exclusive content theoruby.com/news
2) Join the live Zoom events every Friday at 12:00 theoruby.com/events
3) Network with our local business community facebook.com/groups/enterprisenetwork
4) Get a free 1-2-1 Digital Marketing Clinic* via Zoom by emailing theo@theoruby.com
*These are bespoke sessions to review your website and marketing activities or solve a specific challenge. Limited to one place per week with a free 3-month action plan and follow-up call.
Speaker / Contributor Callout
We are always looking for key speakers and contributors to add the series. Please get in touch if you have valuable knowledge or practical skills to share with our community.
Connect with us on Linkedin Linkedin.com/in/theoruby
Power Hour 13 | Understanding WordPress & Optimising Your Website
In this session we will learn how to safely navigate the WordPress dashboard while making the important first steps to build your next website.
1) Simply edit Pages, Media and Blog Content
2) Update plugins and extra functions
3) Add logo’s & straplines in line with your brand guidelines
4) Select a theme to give your website the desired look and feel of your business
5) Set “Global” font styling so you never have to worry about formatting again!
6) Easily create a full backup of your website for disaster recovery
7) Understand the basic principles of Elementor (to be continued in Part 3 next week)
WordPress is the most popular Content Management System (CMS) in the world with over 450 million active websites and over 35% of the market share. It has been crowned as the most versatile and scalable website builder and is perfect for businesses of all sizes from start-up to market leaders across the globe.
Looking for an online store, membership site or something bespoke? No problem… these can all be built with WordPress once you have the foundations a future session will go into more detail to easily upgrade your website to reach your business goals.
How does it work?
Every Friday at 12 pm we hold a Zoom training session (Power Hour) focusing on a specific aspect of digital marketing. The key points are then transformed into a “Bitesize Marketing Guide” each with a dedicated page including a highlights video, podcast and handouts plus Q&A’s with local business experts and advisors.
Using the same principles that we apply to our own marketing campaigns and client projects; you will get practical advice that’s been proven to deliver results. The aim is to bring together decision-makers from across London to learn new skills, with the opportunity to network with over 270 qualified attendees and counting.
Why Bitesize Marketing Guides?
These guides are carefully designed to give business owners and marketing teams a solid foundation and free tools to develop their own campaigns. Each topic is separated into bite-size chunks with clear action points and no jargon so they can be implemented by anyone.
We cover topics such as Website Design, SEO, Social Media, Networking, Sales Funnels and more. Building a comprehensive reference point over time, driven by your shared challenges theoruby.com/marketing-guides.
How do I get involved?
1) Subscribe for free marketing guides and exclusive content theoruby.com/news
2) Join the live Zoom events every Friday at 12 pm theoruby.com/events
3) Network with our local business community facebook.com/groups/enterprisenetwork
4) Get a free 121 Digital Marketing Clinic* via Zoom by emailing theo@theoruby.com
*These are 121 sessions to review your website and marketing activities or solve a specific challenge. Limited to 1 place per week with a free 3-month action plan and follow up call.
Speaker / Contributor Callout
We are always looking for key speakers and contributors to add the series so please get in touch if you have valuable knowledge or practical skills to share with our community.
Connect with us on Linkedin Linkedin.com/in/theoruby
Power Hour 12 | Design your website on a budget – WordPress 101
WordPress is the most popular Content Management System (CMS) in the world with over 450 million active websites and over 35% of the market share. It has been crowned as the most versatile and scalable website builder and is perfect for businesses of all sizes from start-up to market leaders across the globe.
This WordPress 101 session will explain the basics of setting up and building a website for your business. With our 10 step process you will be given the tools and knowledge to create a beautiful website for your business.
10 Steps to Website Success
1) Domain
2) Hosting
3) CMS
4) Plugins
5) Theme
6) Page Builder
7) Content
8) Extra Features
9) Mobile Friendly
10) Launch
Looking for an online store, membership site or something bespoke? No problem… these can all be built with WordPress once you have the foundations a future session will go into more detail to easily upgrade your website to reach your business goals.
How does it work?
Every Friday at 12 pm we hold a Zoom training session (Power Hour) focusing on a specific aspect of digital marketing. The key points are then transformed into a “Bitesize Marketing Guide” each with a dedicated page including a highlights video, podcast and handouts plus Q&A’s with local business experts and advisors.
Using the same principles that we apply to our own marketing campaigns and client projects; you will get practical advice that’s been proven to deliver results. The aim is to bring together decision-makers from across London to learn new skills, with the opportunity to network with over 270 qualified attendees and counting.
Why Bitesize Marketing Guides?
These guides are carefully designed to give business owners and marketing teams a solid foundation and free tools to develop their own campaigns. Each topic is separated into bite-size chunks with clear action points and no jargon so they can be implemented by anyone.
We cover topics such as Website Design, SEO, Social Media, Networking, Sales Funnels and more. Building a comprehensive reference point over time, driven by your shared challenges theoruby.com/marketing-guides.
How do I get involved?
1) Subscribe for free marketing guides and exclusive content theoruby.com/news
2) Join the live Zoom events every Friday at 12 pm theoruby.com/events
3) Network with our local business community www.facebook.com/groups/enterprisenetwork
4) Get a free 121 Digital Marketing Clinic* via Zoom by emailing theo@theoruby.com
*These are 121 sessions to review your website and marketing activities or solve a specific challenge. Limited to 1 place per week with a free 3-month action plan and follow up call.
Speaker / Contributor Callout
We are always looking for key speakers and contributors to add the series so please get in touch if you have valuable knowledge or practical skills to share with our community.
Connect with us on Linkedin Linkedin.com/in/theoruby
Power Hour 11 | Easy SEO: How to rank higher on Google. Part II Keywords
It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on Google. We will teach you the basics of keyword research and planning so that you can manage your own SEO at a fraction of the cost from an agency.
In this session we will cover:
• Understanding what keywords are and how they help SEO
• How to perform simple keyword research • Keyword Planning – Free tool and overview
• Using Google Analytics to find search terms
• The importance of Long-tail keywords
The main goal is to understand how to use keywords on your website to increase traffic and ROI.
There will a networking element of this session and attendees are encouraged to share details and follow up via our Facebook community to see how we all progress over the next 12 months.
If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready. For more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com. All previous highlights can be found here www.theoruby.com/marketing-guides
Power Hour 10 | Special Panel Discussion: Lockdown: How 3 small businesses coped with the crisis
Lockdown has caused months of uncertainty and anxiety for small business owners in London. Most don’t know how/if there business will recover, whilst others have been unaffected or even grown during the pandemic.
Power Hour 10 will be a panel discussion with 3 West London Based business owners, to share their success and failure with you. We will dive into the steps they took to maintain normality and the outcome so that you can hopefully learn from their journey.
There will a networking element of this session and attendees are encouraged to share details and follow up via our facebook community to see how we all progress over the next 12 months.
Speakers
Zoe Angle https://www.angleglass.co.uk
Denise Quinlan https://insightfulimages.co/
Pauline Perves www.pleasanthomes.co.uk
Theo Ruby, www.theoruby.com
If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready.
For more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com. All previous highlights can be found here www.theoruby.com/marketing-guides
Power Hour 9 | Trello: Stay focused and organise your day in minutes
Trello is a post-it note style organisation board that syncs across all of your devices and includes countless features to help you throughout your daily life.
Power Hour 9 will teach you how to use Trello effectively for your business. Starting with the basics of how to create a card and store it safely and then dive into new features to let it work harder for you by syncing with other apps and some automation hacks.
It’s minimalistic and simple structure makes it great for beginners but it’s flexible enough to support a medium-sized business with thousands of balls in the air. Take control of your own projects, save time and capture information in an organised way to ahead of the competition!
What can Trello do for your business?
· Task management – Easily track and prioritise every task that comes your way
· Capture - Store important information and find it easily when you need it.
· Collaborate – Share tasks and to-do lists with clients, co-workers and partners.
· Google Integration – Seamlessly integration with Chrome to create cards on the go
· Media – Attach Video, Photo and links directly into your Board for fast access.
· Reminders – Set due dates and flag milestones in your calendar.
· Automation –Set up guided 1 click macros to save time
· Power-Up – Advanced users can use power-ups to work with over 250 apps
If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready.
For more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com. All previous highlights can be found here www.theoruby.com/marketing-guides
Power Hour 8 | Helping Therapists find new clients online in 2020
First 15 seconds
1) Navigation
2) Image
3) Introduction
4) CTA
Engaged users
1) Build a clear picture of what you offer
2) Showcase your strengths and experience
3) Drive users to call / email / follow you
SEO – Driving clients from Google
SEO is a crucial part of marketing and can be much simpler than people make out.
Power Hour 7 was on SEO the video, audio is not live yet but you can see the preview here
www.theoruby.com/news
· On page SEO
· Image Optimisation
· Page Speed
· Links
https://www.theoruby.com/easy-seo-for-therapists/
Basics
1) Wordpress – Use the yoast or Rank Math plugins and follow on screen instructions
2) Wix – follow the checklist on the WIX SEO wiz (under marketing)
3) https://www.wix.com/wix-lp/seo-wiz
4) Squarespace – follow the checklist under marketing and use youtube videos
5) Google Business – Local SEO is powerful!
Keywords
- A keyword is simply a search term – it’s up to you to find the relevant ones and add them to your site – SEO Part 2 will be coming soon which will focus on Keywords
- There are a million therapists – be specific and identify yourself as a leader in your niche
- Content is crucial and your keywords should be input into your content
Power Hour 7 | Easy SEO to optimise your website for Google (Part 1)
Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google and other search engines.
In Power Hour 7 we will cover:
- Basic On-page SEO - Title, Meta, Alt & Social Sharing links
- Image Optimisation – Let google “see” your images and keep them small and sharp using free tools.
- Page Speed – Optimise your load times for google whilst keeping your users happy.
- Links – Internal / External and Backlinks to increase your ranking with a single click.
- Q&A
See all of our highlights www.theoruby.com/news
We also have a full step by step guide for subscribers.
It may seem like a minefield and “experts” can ask for thousands of pounds a month just to keep you visible on google. However, there are some simple steps you can take to optimise your website for free which make a huge difference to your presence online, helping to keep you afloat during these difficult times.
The session will be tailored towards WordPress websites however the same principles apply for WIX, Squarespace and other builders.
Please note that Part 2 and 3 of this series will include:
· Keywords
· Off page SEO
· Content
· Accessibility
· Basic User Experience
· Social Sharing
· Competitor research
· Google Analytics
· Google Search Console
This session could help anyone managing their own website or looking to understand how to gain leads without paid advertising. Please feel free to share this event with anyone in your network who may find it valuable.
If you cant make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready.
For more information please visit www.theoruby.com or email theo@theoruby.com
Power Hour 6: Free Social Media Management with Hootsuite
Power Hour 6 - Simply your social media with Hootsuite
See the full highlights on www.theoruby.com/marketing-guides
Social Media can be a minefield and even the most engaged social media users .
Hootsuite is a powerful free tool to help you to promote your business and engage with customers online for free.
We will be covering everything below plus more!
Friday 2pm (BST) on Zoom
Setup
How to use Hootsuite for free 3 channels / 30 posts
Streams – a birds eye view on all of your social media activity
Which channels to use on Hootsuite
Optimising for Twitter / Facebook / Instagram
Scheduling
How to create a message
How to connect Canva & Hootsuite
Creating short tracking links
How to schedule messages for weeks / months in advance
Optimising
Previewing posts / editing pots with drag and drop
Engaging with posts straight from the dashboard
Learning from the best in the industry
Q&A
Power Hour 5 | Canva: A Non-Designers Dream
Power Hour 5 - Canva: A Non-Designers Dream.
Learn how to design engaging social media and website images for your business for free. With Theo Ruby Marketing special Co-Host Sarah Dosanjh (Aka The Binge Eating Therapist)
1) Why use Canva for Your Business?
2) Setup & Basics
3) Design Tips & Tricks
4) How to share and repurpose
5) Q&A
Find out more by visiting www.theoruby.com/news
We are also offering a free 30 minute marketing consultation, for more info please email theo@theoruby.com
Power Hour 4 | How to Drive Customer Engagement with Google Business
The best way to improve your local SEO and drive customer engagement for free is with Google Business
This interactive workshop will give you an insight into the power of Google Business.
Some of the features you should be using include:
Maps Result - to highlight your business on google maps
Free basic website to get you started
Contact info including phone, email, website and appointment link
Branded images and photos of your work and team
Posts, content and offers
Question and Answers directly in google business
Book an appointment
Product and service information
Videos to
Instant messaging via their app
Virtual tour of your business
Reccomendations for what else you should be posting
To find out more and preregister please email theo@theoruby.com
You can also see the highlights videos, podcast and quick-start guide for every session here https://www.theoruby.com/marketing-guides/
Find out more about Google Business www.theoruby.com
#googlebusiness #localseo #seo #marketing
Power Hour 3 | Video Conferencing for Business (Zoom Training)
How to use Zoom for your business | Comparing the top 3 video conferencing tools plus deep dive into hosting, recording and streaming e-meetings using Zoom
Top Tip: Try to stick with what people know. If your clients have been using a solution for years then why change if you don’t need the extra features.
- Setup
- Productivity
- Recording
- Q&A
www.theoruby.com
www.theoruby.com/marketing-guides
Power Hour 2 | Digital Marketing Clinic
The weekly Small Business Power Hour has been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely.
Our 2nd session is a Digital Marketing Clinic focusing on:
1) Which video conferencing tools suit small business owners?
2) Is email marketing still a must to reach customers?
3) How do I create a professional email account?
4) How can I make my blogs and articles work harder for me?
5) What can I do from home to improve my SEO
Power Hour 3 will be a full comparison and tutorial on video conferencing software. Register to receive updates when the next one is released.
Power Hour 1 | How to Stay Productive at Home
The Small Business Power Hours have been created to support entrepreneurs, startups and home-workers to overcome the challenges of running a successful business remotely.
Our first hour focuses on how to stay productive and looks at
Social Media
Productivity Tools
Zoom / Video Conferencing
Routines
Healthy posture & eye health
Smart assistants
Register for an upcoming Power Hour here https://www.theoruby.com/ or email theo@theoruby.com if you would like to join the Panel
Thank you, Sarah, Jeannie, Steve, Cate & Sunita for taking part in our first ever episode
See the full video here https://www.theoruby.com/marketing-guides/