The Process Podcast

Instagram: @⁠⁠⁠jeff.sherman⁠⁠⁠

GUEST

Kristin Maahs

Instagram: @shesbuildingadream

Instagram: @⁠⁠jeff.sherman⁠⁠

GUEST

Adam Kefir

Instagram: @adamkifer

HOST
Jeff Sherman
Instagram: @⁠jeff.sherman⁠

GUEST
Tar'Lese Rideaux
Instagram: @tarlese

HOST
Jeff Sherman
Instagram: @⁠jeff.sherman⁠

GUEST
Steve Hochman
Instagram: @_stevehochman

Instagram: @jeff.sherman

GUEST

Travis Stoetzel

Instagram: @theforgedfather

AJ Roberts is an industry pioneer with a decade of experience in online commerce, direct response marketing, e-learning, and multi-million dollar product/service launches, and more. In this episode, we cover several key topics including:
🔥 Revenue Leaks
🔥 Customer Communication Strategies
🔥 Experimenting vs Committing
🔥 The current status of the internet, data collection, and cookies and how it impacts you as a marketer

Listen to the full episode on your favorite podcast station: https://anchor.fm/theprocesspodcast

www.ajroberts.com

#digitalmarketing #digitalmarketer #onlinemarketing

The Process Podcast is hosted by Jeff Sherman

Alex Jeffreys is an online marketing coach and sales trainer. He is the founder of Clients In Abundance. In this episode, we cover several key topics, including:

Instagram Handle: @alexjamesjeffreys

Website: ClientsInAbundance.com

The Process Podcast is hosted by Jeff Sherman

Today my guest is a podcast personality, Emmy award winner, Inc. 5000™ winner, best selling author, serial entrepreneur and tv producer: Josh Felber

As a serial entrepreneur and high performance coach, he focuses on helping people design, develop and deliver their passion and expertise to the world.

Josh created his first real business at the age of 14 and has owned 15 more in the 30+ years since. He is also the founder of Merchant Financial Services and later led them to generate annual transactions of over $5 Billion. As well as the Business Growth Accelerator to assist new or existing Entrepreneurs launch and create massive action within their business, through online courses and mentorship-coaching, and the Making Bank podcast.

In this episode, we cover several key topics including:

KEY TOPICS

• Crossfit
• Raising entrepreneurial kids
• The top 3 most valuable skills
• Impact Podcast Agency
  

SHOW NOTES

• Knowing how to niche down [06:00]
• My relentless entrepreneurship mindset comes from supportive parents, reading books, and God [07:00]
• The transition into Crossfit / Fitness Industry [08:30]
• In about 18months grew it about 7 figures [10:00]
• Balancing time with work and family life through integration [12:00]
• My kids are entrepreneurs now [13:00]
• Raising Entrepreneurs [15:00]
• Teaching my children Sales as a timeless skill [15:39]
• Networking and Events [17:47]
• Confidence that comes from Martial Arts [18:00]
• Impact Podcast Agency [19:36]
• Continue to learn and improve yourself [21:34]
• Create value and ask [23:00]
  

CONNECT WITH

• Joshfelber.com
• @joshfelber

CONNECT WITH JEFF SHERMAN

• www.jeffsherman.me
• IG @jeff.sherman
• FB @iamjeffsherman
  

The Process Podcast is hosted by Jeff Sherman

My guest today is a 2x Olympian and the Founder/CEO of the energy gum company Run Gum: Nick Symmonds

He competed for the United States in the 2008 and 2012 Olympic Games. In 2014, he launched Run Gum, a sports supplement company, which helps with alertness and focus.

The company has already made a name for themselves among athletes and athlete-rights supporters, sponsoring athletes at major competitions and leading the charge in greater transparency in sponsorship rules for the sport's biggest stages.

In this episode, we cover several key topics including:

• Breaking the 4 min mile
• Resiliency, Perseverance, Discipline
• Building a brand
• Find your niche, your schedule, consistency, and dedication to quality
• Good is the enemy of great

CONNECT WITH

• Social Media @nicksimmons
• Official: rungum.com
  

CONNECT WITH JEFF SHERMAN

• www.jeffsherman.me
• IG @jeff.sherman
• FB @iamjeffsherman

For more info: jeffsherman.me

The Process Podcast is hosted by Jeff Sherman

My guest today is a business innovation strategist, speaker, and best-selling author of One Million Followers and Hook Point: How To Stand Out in A 3-Second World.

He is a top digital influencer strategist, who has built applications and platforms for celebrity clients Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, and more.

He is most recently known for generating one million followers in 100+ counties in less than 30 days. He wrote his best selling book, One Million Followers, revealing the strategies he used to make this happen.

• Selling And Marketing
• Self Publishing vs Hiring A Publisher
• Super Connectors
• Biggest Mistakes When Creating Content

SHOW NOTES

• Stay curious and don’t be afraid to make mistakes or fail [03:00]
• Mindset is key [03:50]
• Selling and marketing is the key area of focus when starting out [04:45]
• At the emergence of social media, influencers, and bloggers I created my own Influencer Marketing Platform [05:40]
• 1 Million Followers In 30 Days [09:00]
• Self Publishing vs Hiring A Publisher [11:45]
• Self Publishing Avg Copies Sold: 500; Publisher Avg Copies Sold: 3000 [12:00]
• In order for your book to gain traction, you have to at least have 25,000 - 30,000 copies in the marketplace and then if your book is good, it will take off from there [12:20]
• Marketing limitations when using a Traditional Publisher [13:35]
• Buy copies of your book at cost [14:20]
• Contract Rights: Make sure to keep you rights for Course, Audio Book, and International in your contracts [14:50]
• Super connecters [15:40]
• Understand your personality and invest your time accordingly [17:00]
• Hook points [18:00]
• How to provide value and solve pain points for other people [19:00]
• The biggest mistake people make when designing content is that they make content for themselves and not for their audience [20:23]
• There’s only 2 things you need to master Social Media. They are simple but not easy: 1. Grab Attention (can you get someone to stop scrolling; 2. Retention (how long can you hold that attention for) [20:57]
• Keep testing and keep learning [21:50]
• What sets successful people apart from the unsuccessful people is that they don’t give up. If you don’t give up you can’t lose, it may take a long time, but you will be successful [22:00]
  

CONNECT WITH

• hookpoint.com/the-book
• IG: BrendanKane
• https://brendanjkane.com/
  

CONNECT WITH JEFF SHERMAN

• www.jeffsherman.me
• IG @jeff.sherman
• FB @iamjeffsherman
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

My guest today on The Process Podcast is @clintauthor.tv. Clint is a producer, author, and entrepreneur.

He first tried a Hollywood career in writing but failed. Later he focused on making money, and suceeded but became obese. Then focused on self help, lost 40 lbs, and wrote a book about the timeless lessons he learned at Wharton, and revived his crumbling marriage.

Clint has since appeared on 65+ Local and National TV News & Talk shows across America including The TODAY Show, and has helped clients book themselves on 5000+ appearances since 2012.

In this episode, we cover several key topics including:

• How To Become A Celebrity Entrepreneur
• The Importance Of “Who You Know” and “Who Are You”
• “Who” Markers
• The Speaking Game
• Group Mentorship vs One-on-One
• Anything Is Possible
  

CONNECT WITH CLINT AUTHOR

• www.clinttt.com
• IG @clintarthur.tv
• FB @ClintArthur

CONNECT WITH JEFF SHERMAN

• www.jeffsherman.me
• IG @jeff.sherman
• FB @iamjeffsherman

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

Today on The Process Podcast, my guest Ryan White shares with us his secret on how to cultivate an online audience with his 5 step Brand Building Formula: Intention, Foundation, Attention, Conversion, Retention.

Ryan is the founder of the globally recognized social media marketing company, Social Revelation, which manages the social media & digital marketing strategies for several seven to eight figure earners who are top performers within their industry.

SHOW NOTES

• My niche was baseball so I targeted people in the MLB community and my goal was to interact with 100 -150 people in that community a day [03:11]
• The compound effect: following pages, like, commenting and genuine [03:29]
• Find ideas for Captivating Content by studying the explore page to see what topics were trending [03:56]
• Engagement rate in the first 60 mins is the most important [04:15]
• Look for viewership and retention rate of things you want to use as inspiration [04:30]
• Identify what is going to work best for your niche and putting an action plan in place [05:45]
• It’s important to establish Tier 1 Followers (10,000) [07:00]
• Giveaway and shout out campaigns [08:10]
• Spend time engaging with targeted audience daily [08:30]
• 2.5% - 3% is the industry standard for engagement as your scaling [09:20]
• Identify what 3 Tiers you want in your business model (Family, Faith, Freedom) [10:00]
• Videos will always outperform images [10:40]
• The first 8-20 posts are the most crucial, bio, and profile image when someone decides to follow you [11:00]
• After 60 posts you can start to regurgitate information [11:40]
• Business page vs personal page and cross promotion [12:20]
• Business Page: Value driven, Testimonials, Service [12:40]
• Great videos play off of people’s emotion [14:11]
• Brand Building Formula: Intention, Foundation, Attention, Conversion, Retention [16:50]
• Clarity and mis-alignment is the biggest mistake entrepreneurs make [20:20]

CONNECT WITH

• @ceoryanwhite
• www.ryanwhiteuniversity.com
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

Today my guest, Storyteller, Philanthropreneur, Influencer and Founder of Valhalla Movement Foundation & Superhero Academy, is Marc Angelo Coppola. We discuss how to Find the truth in your story and practice telling it. Along with his philosophy on defensive and offensive storytelling as well as the four Hs of content.

The Four H’s Of Content: Hero, Hub, Help, Headline

Defensive Content captures your current audience

• D: Hero - the refined and polished story that you tell
• D: HUB - get to know you on a deeper level in interviews, podcast, IG stories

Offensive Content captures attention and find new users

• O: Help Content - how to do or create something
• O: Headline Content - riding the waves of relevancy and speed

SHOW NOTES

• Find the truth in your story and practice telling it [03:00]
• The details of your story and how it’s read from color, font choice, and pacing are important [04:00]
• Your audience is watching and waiting for it to click for them [04:30]
• Inspire the next action not the end result [05:00]
• Start your story from a moment you had a significant moment of desperation [06:40]
• Have the resolution be short, well-thought out and leave some parts open so people can have questions [07:00]
• The key here is the emotion of desperation that people can relate to [08:00]
• Your story is as good as how relatable the character is [08:40]
• And then if there are topics or ideas that are relatable, it will spark an action from your audience [08:50]
• What are moments in your life that stand out to you? What belief did you have that all of a sudden shifted? [10:00]
• When people respond to your story, recognize that maybe that story has some value [10:20]
• Practice telling your story [11:30]
• Instagram stories is a great platform to tell short stories [12:30]
• The “Unexpected Audience” is your biggest opportunity [15:00]
• The Four H’s Of Content - Hero, Help, Hub, Headline [16:15]
• Defensive Content captures your current audience with Hero & HUB content [17:00]
• Defensive: Hero - the refined and polished story that you tell [17:15]
• Defensive: HUB - get to know you on a deeper level in interviews, podcast, IG stories [18:00]
• Offensive Content captures attention and find new users with Help & Headline content [19:30]
• Offensive: Help Content - how to do or create something [19:45]
• Offensive: Headline Content - riding the waves of relevancy and speed [20:10]
• Your niche expertise and perspective will flow through all of that [22:00]
• Add your color to the information and do it consistently [22:30]
• 1000 true fans [25:00]

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

Today Jeff sits down with @carlopaoli and discusses his journey to Emotional Fitness. 
Emotional Fitness is the ability to move into a state of being that translates into purposeful action. A greater level of Emotional Fitness leads to:
1️⃣ Meaningful Work & Life
1️⃣ Better Decision Making
3️⃣ Deeper Focus
4️⃣ Desired Results
.

SHOW NOTES

• Bringing gymnastic movements into crossfit [04:00]
• There are things that helped me connect and build my audience [05:50]
• In order to be the most advanced athlete you need to master the foundation [06:00]
• But because mastering the foundation is a never ending process it often leaves people dissatisfied [06:40]
• #1: Perspective - By changing people’s perspective on the “dissatisfying” aspect, I was able to empower them [07:30]
• #2: Simplicity - I spoke in a way where I explained things very simply even if the act of it was difficult [07:40]
• Just because it is not easy doesn’t mean it is not worth pursuing [07:50]
• #3: Vulnerability - I shared my pitfalls and mistakes [08:10]
• When social media, youtube and crossfit started gaining momentum, I jumped right in to being a content creator [09:20]
• When I realized that I was positively impacting people around the world, that’s when I knew I was on the right path [10:20]
• When we sold Fitness DVDs on our website, Rouge Fitness and other brands became interested in our brand [11:30]
• I learned very quickly that saying yes to everything was not the best strategy [13:00]
• Everything was going really well, but I felt completely unhappy and empty [14:00]
• I had to reassess my relationship with my business partner and brand deals, when I decided to break away, I financially lost everything, but I gained the clarity of who I was and my mission in life [14:15]
• When you are creating, you are attracting [15:45]
• Freestyle Training / Manual was created [16:00]
• All the hard work of building a community, having relevancy, and networking helped the book make the NY Times Best Seller list [16:00]
• Self publishing acts as a calling card to work with a bigger publishing houses [18:22]
• A book lives forever - make sure you mean exactly what you say [19:19]
• Strike Movement shoe relationship [20:00]
• My new project is The Interface Workshop - it is a workshop dedicated to assisting people in redesigning how they approach and think about their practice and life so that they can develop a greater level of Emotional Fitness [22:00]
• Whatever you are curious about make that the cornerstone of whatever your doing [25:00]
  

The Process Podcast is hosted by Jeff Sherman

My guest today is a Serial Entrepreneur, Tech Expert, Consultant, Author, Blogger, and TEDx Speaker. He started his first company, JB Media Force, at 17 and immediately began picking up clients. He established an offshore team to handle the projects while taking care of sales here in the US.

He sold that company and quickly began working on another project, and in February 2012, he launched StatFuse along with his partner which he sold in 2017 to LendEDU.

Now, he’s working on launching a couple of other online and ecommerce businesses. In addition to this, he has a goal of helping others to find their purpose in life and achieving massive success.

In this episode, we cover several key topics including:

KEY TOPICS

• How to build your ecommerce brand quickly and efficiently
• 3 tips when choosing a good dropship supplier
• Understand who you are competing with
• The hiring process to build your A-Team

SHOW NOTES:

• My best advice for bringing on a new team member is “Hire fast and fire faster” [03:45]
• “The best ability is availability” -- we can train you in everything else [04:35]
• After I drove massive traffic to my client’s site and made them over $100k profits, I realized I could be doing this for myself and build out my own brand and products [06:00]
• Dropshipping is the best way to start your own brand. It lowers the risk of having inventory [07:25]
• We started off with one drop shipper and as we scaled we made relationships with multiple dropshippers just in case one supplier is unable to deliver [09:00]
• Aliexprss in China is best dropshipper because you can set up a store in 2hrs and they dropship the fastest [09:00]
• When you have a product that is selling really well, you can then diversify and find additional suppliers from North America and Europe [09:45]
• For entrepreneurs that are starting in ecommerce, Shopify is a good choice [11:00]
• Ecomlegacybrand.com is my training course for how to get your Shopify store up and running in 2hrs [11:15]
• To compete, I always ask my suppliers how fast they can ship items, what’s the quality, how much brand control do I have? [13:00]
• A drawback of using Amazon Fulfillment is that they keep all the data of your customers a secret. Only they can see it [13:50]
• Whereas with Shopify you get to see all of the data from your customer’s email address, physical address and buying behavior. You can then use that to market to them  [14:30]
• Smaller brands will need to go for exposure and impulse buyers on places like Facebook where we can get people’s attention through ads [16:10]
• We’re in the Chasing Game and we compete with better, more creative, and thoughtful marketing [16:25]
• We primary use Facebook Ads and social media platforms [17:00]
• Leave an imprint with one thing [18:00]

CONNECT WITH

• Instagram @thejeetbanerjee
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

From Government Employee to Creator of Internet Most Viral Commercials (100’s of Millions of Views). Benton Crane is the CEO of Harmon Brothers, the company behind the viral videos for companies like Squatty Potty, Purple Mattresses, and Poo-Pourri. The videos they have created have cumulatively generated more than a billion views.

In this episode of the Process Podcast, Benton shares with us his secret formula for new entrepreneurs on how to make a good sales video that leads to building a memorable brand.

KEY TOPICS

• There’s no such thing as luck for consistent success
• Core Principles of creating a successful viral video
• The pattern disrupt of “surprising, yet fitting” instead of “bait and switch”
• Methodology of analyzing, testing, and refining
• Distribution and outreach strategy
  

SHOW NOTES

• Google started paying a billion dollars for cat videos [02:00]
• The Orabrush Commercial that started my content creation journey [02:30]
• Reaching out to Google and asking for a Skip button [03:24]
• The shift of power from Advertisers to the People [03:45]
• In 2013 I quit my day job to market Poo Pourri  [04:40]
• Snowball ads clients from Squatty Potty, Fiber Fix, to Purple Mattress [05:20]
• We built a reputation for creating content that help products that were ready to scale [05:50]
• How spreadsheets and analyzing data helped me become a better content creator [06:40]
• All our videos go through dozens of tests and refinement before the masses see it [06:50]
• There’s no such thing as luck for consistent success [07:20]
• We have a rigorous methodology and multiple variations for each ad campaign [07:30]
• Principles of landing pages hold true for video [08:30]
• The most effective way to sell is face to face [10:20]
• As you get more sales, you have the flexibility to make videos that are memorable or funny [11:00]
• Start out Sales Focus and pitch, and then after you get traction, start to build your brand [11:40]
• The technique of “surprising, yet fitting” instead of “the bait and switch” [13:35]
• Donald Miller storyline format: The Hero’s Journey [16:40]
• 85% IMBD top 100 movies follow the Hero’s Journey format [17:11]
• Positioning the CLIENT as the HERO and you (your brand) are the GUIDE and you give the client the tools to succeed [17:35]
• Don’t take testing too seriously in the beginning [22:00]
• Distribution Strategy or Influencer Strategy [22:30]
• Have different cuts appropriate to different social media platforms [23:00]
• In the short term focus on sales and the long term focus on brand [25:25]

CONNECT WITH

• Linkedin: @bentoncrane
• Free Marketing Audits: harmonbrothers.com
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

Today’s Process Podcast is Jeff Rose ( @jjeffrose ) who is a financial investor dedicated to teaching people new ways of growing wealth that wasn't taught in school or by your parents.

In this episode, we cover several key topics including:

KEY TOPICS

• How to stop stealing from your future self
• Your past decisions does not dictate your future
• Starting investing small so you can learn
• The law of momentum
• Why 10x when you can 1000x
  

SHOW NOTES

• [01:09] My parents divorced and each of them independently of each other filed for bankruptcy twice
• [01:40] Pulled out student loans to go to college
• [04:00] Worked at an investment firm as a Jr. Broker
• [05:00] Made $18K, had an old car, and lived with a bunch of roommates and my fiance
• [05:30] The army national guard deployed me for 6 months to Baghdad
• [06:00] Received my CFP certification
• [06:30] The firm I worked at was purchased by Wells Fargo so I decided to open my own company
• [06:45] I started my own Financial Blog
• [07:30] I unlocked how to make money online back when everyone was on MySpace
• [09:00] Making money through my Blog, Youtube, Podcast, and other online avenues gave me the freedom to make more money, work less, and answer to less people
• [12:40] The law of momentum
• [13:50] It’s not too late to start a blog but you need to figure out how you will add value and be different
• [15:30] What’s your message, how are you going to stand out?
• [16:05] Start by seeing how you can help people
• [18:20] Soldier of Finance: Take Charge of Your Money and Invest in Your Future
• [20:00] You don’t have to be a good writer to be an author. You have the ideas and the principles you want to share, you just need to find a writer to help you put those into words and finish your book
• [20:10] Within 6-9 months - the book was done
• [22:00] Your past decisions does not dictate your future
• [23:00] What can I do today to make my tomorrow better
• [24:00] Start somewhere so you can learn
• [25:30] Stealing from my future self
• [26:00] Learning to live like you don’t have any money
• [29:00] Why 10x when you can 1000x
  

CONNECT WITH

• Website: www.goodfinancialcents.com
• YouTube: Wealth Hacker
• Instagram: jjeffrose
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

“Success isn’t about having the right set up, it's about having the courage" - Cindy Eckert

Today our guest on The Process Podcast is Cindy Eckert ( @cindypinkceo ). A self-made serial entrepreneur and a vocal advocate for women.

With over a distinguished 25-year career in healthcare, in the last 10 years she has built and sold two businesses for more than $1.5B. First Slate Pharmaceuticals, which redefined long acting testosterone treatment for men then Sprout Pharmaceuticals which broke through with the first ever FDA-approved drug for low sexual desire in women - dubbed "female Viagra" by the media. After selling the company for $1B in 2015, she successfully fought to get the drug back and launch it on her own terms.

Her work today in The Pinktubator continues to break barriers by investing in and mentoring other women to get to the same outcomes.

KEY TOPICS

• Creating Value And Ownership
• Building A Track Record
• Choosing The Right Investors
• Passion And Perseverance
• The Pinkubator Program

SHOW NOTES

• It started with me wanting to own a piece of value that I created [01:35]
• Getting experience and paying my dues  [04:11]
• Building a track record to get get investors [04:40]
• The “Paper Towel” principle, a determination to build value for myself, and a belief that there were other people who were self-motivated, but uninspired [05:20]
• The winning combination of an incredible scientific team and my understanding of what could have commercial success [06:20]
• The most important skill is being able to Sell [06:40]
• My biggest mistake was accepting money from the wrong investor [07:20]
• My biggest setback was when my product did not get FDA approval despite meeting all the criteria [08:40]
• The road less traveled to take on the government [09:30]
• Success is about courage [09:45]
• I sold my company for $1 Billion Dollars and the company that bought it shelved the product [10:10]
• I fought to get it back, relaunched it, and it's out in the market today [10:40]
• If you do it just for the money, it doesn’t flow the same way [11:05]
• The real motivation behind the drug was to break down cultural stigma for women, open dialogue and choice [11:30]
• The Pinkubator Program [12:20]
• When hiring a new team member what I look for is the “it” factor. Do they believe in the cause, will they have what it take to see it through [13:10]
• Life is a choice, you wake up and decide what kind of day you are going to have [13:30]
• It’s my responsibility to make my team owners [14:20]
• When selling a business, make sure you are proactively always on everyone's radar, but let the buyers come to you [16:10]
• Be obsessed about creating value [17:10]
• Betting on the underdog and getting them to the exit [18:00]
• The real opportunity is the one that most people run away from [20:00]
• My new special needs dog @moelickity [21:00]
• Success isn’t about having the right set up, it's about having the courage [22:00]

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

Business success doesn’t occur as a result of increasing "Likes", "Followers", "Subscribers" Or "Connections"...but by building a Tribe. In this episode of the Process Podcast, I sat down with @markbowness and discussed how having an “unstoppable mission” alongside the “movement, monetization, media” method can rapidly increase your income and impact.

KEY TOPICS

• Movement, Monetization, And Media
• Unstoppable Mission
• How To Build A Tribe
• Facebook Groups And Lives
• Funnels & Upsells
  

SHOW NOTES

• The massive conflict [01:00]
• The suicide attempt that changed everything [01:40]
• Starting over with a blank canvas and a total transformation with an island in Fiji [01:50]
• Success and failure in any business starts and ends in the mind [02:24]
• Being committed to my vision [03:30]
• Relentless pursuit of everything you want to achieve and reverse engineering the list of things I wanted to achieve [04:00]
• Build a team and utilizing their strengths [04:30]
• How many people pour their heart into Google? [05:00]
• 8 billion people in the world and 10,000 people woke up needing you [05:35]
• Any social media platform is a vehicle for the tribe and is not the tribe itself [06:30]
• People come for content but they stay for community [07:12]
• Having an unstoppable dream [07:25]
• If social media shutdown tomorrow, will your tribe hunt you down because they miss your content and miss your community? [07:45]
• Managing your time to repurpose your content (going Live) [08:23]
• Movement, monetization, and media [09:52]
• “Challenges” and the “100 Trust Point Bag” [10:08]
• Funnels and offer packages for Facebook Groups [11:25]
• How to get 20 - 30 high ticket item leads for free using Facebook Groups [13:00]
  

CONNECT WITH

• Facebook Group: @WeBuildTribes
• www.launchyourtribe.com
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

"If you keep an attitude of growth you are destined to succeed"

Entrepreneur, eCommerce Marketer, Speaker, World Record Holder, Radio Host, and 2 Comma Club Member -- Tyler Jorgenson ( @bizninja ) started selling products at the age of 5 and has not stopped since.

Today we sat down and discussed how to build a supplement business or product around sub-niches, his two-prong acquisition method, and the lowest risk path to scaling a business.

KEY TOPICS

• How to build a supplement business or product around sub-niches
• The two-prong acquisition method, retention, and upselling
• The lowest risk path to scaling a business
  

SHOW NOTES

• Creating and selling products at the age of five [02:20]
• Physical products allow for physical transformation [03:30]
• How to sell on Amazon with the lowest risk [05:25]
• Amazon is a numbers game not an emotional game [06:00]
• Dropshipping someone else’s product [07:00]
• Private Label Dropshipping and Contract Manufacturing [07:15]
• Ecommerceflightschool.com [07:45]
• Focus on one or two supplements that you like and then build out a brand from their [10:12]
• Get clear on your messaging [10:52]
• Acquisition, Retention, and Upsell Strategy [11:35]
• Small batch custom supplement [12:40]
• The hybrid model or dropship and a limited drop formula/flavor [13:15]
• If you’re not playing with big dollars, keep as much money as you can, litigate your risk, and sacrifice low margins to do it [13:50]
• The brand creates the value in the brand’s name [14:40]
• Starting in a sub-niche [14:47]
• The name should be broad and the marketing/messaging needs to be niche or sub-niche [16:00]
• High value low cost bundles [17:00]
• Trade-show style acquisition model [17:48]
• Two prong aquisting method (low cost and high end) [18:20]
  

CONNECT WITH

• IG: @bizninja
• Website: Ecommerceflightschool.com
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

Amazon is a great (but incredibly competitive) place to sell products. Many brands tend to get lost in the shuffle on the platform. Instead of dominating in just one niche @stephenjsomers  dominates across various general categories with simple, low competition, high profit products and sells them across multiple marketplaces globally.

On today’s episode of The Process Podcast, Stephen shares his step-by-step system on how to find what products are popular, get them produced, fulfilled by FBA, and generate multiple 7-figures in revenue.

KEY TOPICS

• How to get started with Amazon
• The “Marketplace” approach
• The “Rule Of 5”
• White-labeling and Finding reliable factory suppliers
• Calculating profits
  

SHOW NOTES

• How to get started with Amazon [03:40]
• The “Marketplace” approach [04:00]
• The “Rule Of 5” (5 Products in 5 Marketplaces in 5 Sales Per Day) [04:30]
• Selling high quantity niche items vs low quantity general items [05:22]
• We follow what the market tells us to do [06:00]
• White labeling vs Dropshipping [06:45]
• Amazon is not saturated, but it is incredibly competitive [08:18]
• Conducting the correct research in the Marketplace [08:50]
• Optimizing your listing [09:25]
• Utilizing the PPC Platform [9:40]
• Finding SEO Keywords on Merchant Words [11:11]
• “Search Results” and “Best Seller Rank” [12:25]
• How to read the Marketplace like the Stock Market [13:25]
• White Labeling with Alibaba [14:28]
• Make sure the company is Gold rated and has been around for at least 3 years [15:10]
• Get samples [15:30]
• Get multiple suppliers for a product [16:00]
• Profit Calculations: The size and the weight of the product is important and more [16:20]
• Make sure to double your original investment [17:17]
• Using AI to scan a product photo and see what companies supply similar items [18:15]
• You don’t want a product that is exactly like everyone else [18:45]
• The key to building a successful business on Amazon is doing the research [19:24]
  

CONNECT WITH

• Instagram: @stephenjsomers
• Youtube: Marketplace SuperHeroes
• Website: marketplacesuperheroes.com
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

My guest today is Mikey Taylor. He went from being a skateboarding sensation to a success entrepreneur.  In this episode, we cover several key topics including:

KEY TOPICS

• From Skateboarder to Entrepreneur
• Moving away from advertising other brands to creating your own
• The #1 strategy on how to build your brand
• Finance and Entrepreneurship
• Finding mentors and how to reach out to them
  

SHOW NOTES

• Skateboarding was my passion and I was able to get sponsorships to help me make money [01:00]
• After I could no longer skate, I found a mentor who helped educate me on Finance and Entrepreneurship [01:30]
• Moving away from advertising other people’s brands to creating my own [03:10]
• Be clear on what you want to do, and do that [04:00]
• I spend 100% of my time building my brand and 0% time monetizing it, especially in the beginning [05:00]
• There are 2 reasons why people are following you. Because you are entertaining or you are adding value to them [05:35]
• Participate on every platform, but focus your energy on platforms that are growing [06:00]
• If you are monetizing, make sure it fits what you are doing and you actually care about it  [07:15
• If you are doing it for the dollar grab, your audience is going to catch on and you’re going to lose them [08:03]
• The difference between B2C and B2B marketing [08:30]
• There are two ways to go about things, either we educate ourselves and we do it or we hire the education [10:20]
• Commune Capital was created to help educate my skating community in fiances and then it grew from there [12:20]
• It organically expanded to surfers, snowboarders, golfers, football players, and entrepreneurs [13:00]
• We educate people to empower them to succeed financially on their own [13:50]
• All our content is free on every platform [14:15]
• When reaching out to a brand, do the research, and customize your message when you DM them [16:30]
• When looking for a mentor, offer something of value for free [18:15]
• It’s better to ask more questions than not and it will pay off in the long run big time [19:45]
  

CONNECT WITH

• IG, Twitter, YT, Tik Tok: @MikeyTaylor
• IG, YT: @CommuneCaptial
• Website: communecapital.com
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

Today my guest is Rafael Eliassen. Since 2014 he’s been helping people build a business & life that they love. He transformed from being a depressed, overweight and socially anxious janitor to helping people all over the world become their best selves. Rafael also built a few 7 and 8 figure companies, coached over 600 clients, he’s had his content viewed, listened to and read by over 100,000,000 people. In this episode, we cover several key topics including:

KEY TOPICS

• Why are you doing what you’re doing?
• How to quickly change your mindset
• Getting to the root and healing the trauma that holds you back
• Overcoming the “If, Then” living situation
• Strategies on growing your business quickly
  

SHOW NOTES

• Obese, broke, working as a janitor, and a failed suicide attempt [02:40]
• Enough was in enough, the changing point [02:50]
• How I took my personal growth success and made it a business [03:99]
• Searching forums and niche websites for leads [04:55]
• Connecting with my subscribers one by one (the long term play) [05:30]
• My first viral video was a paid sponsorship feature on a Motivational Channel that had the same audience as I did [06:25]
• Making the most of all my the leads [08:03]
• The number theme that hold an entrepreneurs back is being hesitant to invest money into their business so it can grow at a faster rate [09:25]
• It’s always OK to start out organic but it always needs a boost to make people aware of their content [10:10]
• Learn to make a decision [10:55]
• Motivation should be used as a supplemental emotion [11:35]
• To get real results, keep your decision making based on logic and keep testing so that you can keep moving forward [11:45]
• The intrinsic battle in the mind [12:10]
• There’s no such things as “I don’t know why I haven’t done this” [13:00]
• Get to the root of the problem and heal the trauma [13:35]
• Hiring an EMDR professional or going through these 3 steps - Step 1: Identify what's the emotion and where does it come from [15:05]
• Step 2: Acknowledgment  [16:04]
• Step 3: Processing and Replacement [16:50]
• How to overcome the “Successful but Unfulfilled” emotion [17:40]
• If, Then, Living [18:35]
• How to be happy now and to stay motivated to keep going (inspiration vs desperation) [20:10]
  

CONNECT WITH

• IG, FB, YT: @RafaelEliassen
• Podcast: Self Improvement & Personal Growth Excellence
• Website: www.erafael.com
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

In 1997, Noah had two epiphanies that changed his life. The first was “The Shower That Changed Everything” when he discovered his AFFORMATIONS Method.

His second epiphany was when he discovered the condition of SUCCESS ANOREXIA that causes self-sabotage and the “foot on the brake” syndrome.

Today, he’s known as the guy who helps entrepreneurs make a lot more money while working less. In this episode, we cover several key topics including:

KEY TOPICS

• Afformation vs Affirmation
• Empowering vs Disempowering Afformations
• Habits of Unconsciously Successful people
• Success Anorexia
• Getting Clear On Your Outcome
• Overcoming Knowledge, Skills, Belief gaps
  

SHOW NOTES

• The Shower that changed everything [02:20]
• Why affirmations can put you in a state of conflict [03:00]
• The Afformation Revolution [03:50]
• How your brain responds to “Why” questions [05:30]
• Empowering vs Disempowering Afformations [06:30]
• Success Anorexia [07:50]
• Women are taught that their worth comes from their bodies and men are taught that their worth comes from their success [08:50]
• What is most personal is most universal [09:15]
• 11 habits Of unconsciously successful people [10:15]
• How can someone teach you to not hold yourself back when they’ve never been allowed themselves to be held back? [11:20]
• Where ever you point it, it works [11:45]
• It wasn’t the top part of the iceberg that sank the titanic, it was the bottom part [12:10]
• Get very clear on your outcome [13:30]
• Understand what is exactly in your way [13:45]
• Knowledge, Skills, Belief gaps [13:55]
• How to start getting rid of your head trash [15:15]
• Most people are driving down the road of life with one foot on the break [16:40]
  

RESOURCES MENTIONED

• Permission For Success by Noah St John
• Power Habits: The New Science for Making Success Automatic by Noah St John
• Get a free copy of “Get Rid Of Your Head Trash About Money” by Noah St. John on sendmeabooknoah.com
  

CONNECT WITH NOAH

• IG, FB, YT: @noahstjohn
• Website: noahstjohn.com
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

My guest today, Lori Kennedy, is a Toronto based health & wellness business expert, online strategist, and mother of 2, who works with health professionals who want to grow their purpose-driven business in the new online economy. From chronically sick to gaining control of her health and building a global multi-million dollar business. In this episode, we cover several key topics including:

• Creating a successful online businesses for Holistic Nutritionists
• Tools for practitioners and coaches to help clients
• Going from 1:1 to 15:1 consulting ratio
• What it really takes to build an online business
• Manufacturing your ideal culture and client experience
• Transitioning from being too Professional to Personable
  

SHOW NOTES

• Nutritionist are not trained to think like business owners [05:25]
• The 1:1 consulting ratio wasn’t working [05:45]
• Caught “in-the-box” type thinking [06:45]
• I finally figured out the formula for a 15:1 consulting ratio that worked [07:15]
• Breaking “out-of-the-box” [08:20]
• Replicating and Licensing [08:50]
• Taking back control of my time and finances [09:50]
• The start of creating digital products and marketing [10:15]
• 24 licensed locations across Canada [11:30]
• 100% Online Virtual Practice [12:40]
• Manufacturing culture online [13:38]
• The #1 mistake when business goes online [14:13]
• Most people don’t understand the business of their business [14:30]
• The sequence is your Brand, Customer Services, The Offer [15:00]
• Tip #1:  is having an obsessive understanding of who you are trying to serve and the problems you are trying to fix for them [16:30]
• Tip #2: Understand your Leads and how to nurture them [17:30]
• Tip #3: How to sell without being salesy [18:00]
• Tip #4: It’s all about the client and customer experience [19:00]
• How to make the transition from being too Professional to Personable [20:00]
• Having different areas of your life that you are ok to share [20:10]
• Compassion, empathy, and accountability [21:00]
• Understanding how you want your clients to feel [21:45]
• How could you 10X that? [23:00]
• Just because you don’t know the How, doesn’t mean you can’t [24:00]
  

CONNECT WITH LORI

• Instagram: @LoriKennedyInc
• Website: thewbh.com
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

My guest today is the founder and CEO of Real Estate Worldwide, where he leads an amazing team of individuals that are focused on building disruptive systems that push the entrepreneur dream and the real estate industry forward. His goal is to help to “wake people up” to the real possibilities in today’s amazing real estate market and beyond. In his first 10 years, He has been able to have a positive impact on over 20,000 entrepreneurs around the world. His mission for the next 10 years is to impact 2 million people and to change their lives and create their own “dent in the universe”. In this episode, Kent and I  cover several key topics including:

KEY TOPICS

• The Wholesale Real Estate Industry
• How To Accumulate Assets To Create Wealth
• Tax Benefits And Tax Deductions
• How To Leverage Powerful Teams
• How To Keep Your Money Looping
  

SHOW NOTES

• From 💯 to 0 [02:30]
• It only took me 22 months to lose everything I ever had [04:20]
• Burned every single bridge on the way down [04:50]
• Should’ve filed for bankruptcy but didn’t [05:10]
• In a bad place and suicidal [05:25]
• Thinking I was smarter than I was [05:40]
• The comeback in the wholesale real estate industry [06:00]
• In 18 months I made about a million dollars [06:40]
• I turned it around and turned it into a business [07:00]
• I became passionate about not making the same mistakes [07:30]
• I created a process and started helping people (6000+) [08:30]
• Wealth is created by actually owning the asset and holding it [10:15]
• Always start with the end in mind [12:50]
• Tax benefits with Self Directed IRAs [13:50]
• Accelerated Depreciation [15:25]
• Tax free investment, tax deductions, and ROI [16:00]
• The wealthy use real estate as a mechanism to for tax deductions [16:30]
• Self Directed IRA custodians [17:20]
• How to get started with rental properties [19:00]
• Knowing how to leverage powerful teams [20:15]
• The more properties you own the less risky it is [21:07]
• Get started with 2 or 3 the first year [21:25]
• The worst thing to have is Dead Money [22:06]
• You want to keep your money looping [22:20]
• The long term play [25:10]
• In 15 years your $150k asset is now $250k [26:00]
  

CONNECT WITH KENT

• Instagram: @kentclothier
• Facebook: @kentclothier
• Youtube: Real Estate Worldwide
• Website: kentclothier.com

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

“I knew going in I had to be in top 1% or else I had no shot“ -  Jeff Lerner

My guest today is on a mission to help people create an awesome life. In 2018, he sold his agency and committed himself full-time to teaching others how to create their own awesome life through his education company ENTRE while also spending as much time as possible with his family, wife, and 4 kids. In this episode, we cover several key topics including:

KEY TOPICS

• ‎️How you can comeback from failure
• How Affiliate Marketing will be a trillion dollar industry in 2021
• Focusing on residual income and high-end ticket sales
• Secrets to successful Affiliate Marketing
• How success is inevitable
  

SHOW NOTES

• The best preparation in my life for entrepreneurship was being a jazz musician [02:18]
• Presentation matters -- the guy that gets the gig isn’t necessarily the best. He’s the guy that shows up on time, wears a nice suit, has a nice haircut, etc [03:50]
• Most billionaires are self-made [07:00]
• I had a revelation of this unshakable sense of what’s possible, that no excuse of mine was ever going to be okay [07:30]
• The transition from Jazz to Online Marketing [08:05]
• Keep failing and eventually you’ll run out of failures [8:30]
• My biggest failure showed me that I had to make some real changes  [09:15]
• I had a couple of thousands of dollars left and went all in on Affiliate Marketing Training [11:20]
• I was a quick study because I was desperate and my back was against the wall [12:30]
• I knew going in I had to be in the sliver of the top 1% or else I had no shot [14:00]
• I didn’t have time for the doubt, self sabotage or delays [14:50]
• Fundamentally you have to make offers that convert people into leads and then sales. And then get those offers in front of huge audiences [15:13]
• If you have no product, but want to learn direct marketing skills, start with Affiliate Marketing [16:00]
• If you can find 5 things that are converting well than choose 1 of them to try [16:50]
• In 2021 Affiliate Marketing will be a trillion dollar industry [17:33]
• Focusing on residual income or high-end ticket sales [18:00]
• If you have to wait 6 months to recoup your cost of ads, it’s going to take 10 years [18:50]
• Entre is an ecosystem of accountability, consistency, and discipline for Affiliate Marketers [19:25]
• Success is inevitable [21:12]
  

RESOURCES MENTIONED

• Download The Free Millionaire Shortcut Book To Discover How Average People Are Becoming Wealthy In The New Economy - millionairesecrets.com/jeffs
  

CONNECT WITH

• Instagram, Facebook, Linkedin: @jefflernerofficial
• Youtube: Jeff Lerner - Millionaire Secrets
• Podcast: Millionaire Secrets
• Website: millionairesecrets.com
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

• Join Fit 2 Fat 2 Fit Forty Journey - fit2fat2forty.com
  

CONNECT WITH DREW

• Instagram, Facebook, Twitter, Tik Tok: @fit2fat2fit
  
• Podcast: The Fit 2 Fat 2 Fit Experience
  
• Website: fit2fat2fit.com
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

• Those Who Know God by Sid McNairy
• Yoga and Life Empowerment by Sid McNairy
• The Warrior Within by Sid McNairy
• Nahi Wellness Meditation
  

CONNECT WITH SID

• Instagram: @sidmcnairy
• Facebook: @smcnairy
• Youtube: Those Who Know God
• Podcast: Pass The Stick
• Website: sidmcnairy.com
  

New book dropping tomorrow on 12/11 “Those Who Know God” by Sid McNairy. Preorder now on www.sidmcnairy.com

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

My guest today is, Devin Bassett, an Influencer Coach and Founder of Choco Products. She used to be a housewife, all day at home, taking care of the kids while her husband was taking care of all the bills, but at the expense of time with the family. They decided to make a change and tried every kind of online business, from Forex to Amazon FBA, affiliate marketing, vlogging; but nothing seemed to work for them. But because of the repeated failures, she began to figure out social media, and found the key to reaching success in any kind of business.

In less than a year, she grew to over 100,000 followers, she could retire her husband from his job, and she receives lots of free products for which she gets paid to post. She has developed a program to share the strategies she figured out with other moms and people that are having a hard time trying to build an online business.

KEY TOPICS:

• How to build a following and audience
  
• Being authentic and sharing your story / vulnerability
  
• Provide Value, Your “Why”, and Why You’re Creating Content
  
• Collaborations and Pitches
  
• Professional Posts, Giveaways, Joint Lives
  
• Analytics and What Performs Best
  
• Bio, One-liners, and Freebies
  
• Hashtags Strategies
  
• Monetizing Your Following
  
• Affiliate Programs and Sponsored Posts
  
• Scheduling Content and Automation
  

SHOW NOTES:

• Winning is essential [03:20]
  
• Postpartum Depression [03:50]
  
• Online community [04:00]
  
• How to build a following and audience [05:44]
  
• Being authentic and sharing your story / vulnerability [06:25]
  
• Hooks and emojis [07:06]
  
• Your “Why” [08:00]
  
• Provide Value, Your “Why”, and Why Your Creating Content [09:00]
  
• Collaborations and Pitches [09:30]
  
• Professional Posts, Giveaways, Joint Lives [11:05]
  
• Analytics and What Performs Best [13:00]
  
• Bio, One-liners, and Freebies [14:40]
  
• Hashtags Strategies [15:40]
  
• Monetizing Your Following [18:30]
  
• Affiliate Programs and Sponsored Posts [19:15]
  
• Scheduling Content and Automation [20:30]
  
• Ignite Your Influence Training Course [23:25]
  

RESOURCES MENTIONED:

• Ignite Your Influence In The First 90 Days - thebassettway.online
  
• Ignite Your Brand - thebassettway.online
  

CONNECT WITH DEVIN:

• Instagram: @thebassettway
  
• Website: www.thebassettway.online
  

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

“Success doesn’t come from being comfortable “ -  Johnny Wimbrey

Johnny Wimbrey’s famous mantra “Say Increase!” can be heard on almost every continent around the world. When Johnny rolls up his sleeves and delivers straight-talk to audiences from Africa to Australia, India to Italy, Sweden to Spain, they respond with energetic enthusiasm. His blunt honesty motivates people to stop thinking and start doing.

Johnny’s incredible rags-to-riches story touches a chord in audiences from cultures from around the globe. He transformed his life from poverty and abandonment into wealth and opportunity. When he had nothing but dreams, he created a unique high-energy style that is as sought-after as an international currency. In this episode, we cover several key topics including:

KEY TOPICS

• Millionaire Mindset (maintaining and sustaining it)
• Forgiving yourself for not living a peak performance life everyday
• Hitting the reset button and taking personal accountability
• The mental balance of celebrating your wins, progressing, and gratitude
• Work-a-holic vs Win-a-holic
• Honor, Respect, and Identify the season you’re in
• Self Inventory (knowing your assets & liabilities)
• Success doesn’t come from being comfortable
  

SHOW NOTES

• Living in a battered women's shelter [02:20]
• The event that changed my life [03:48]
• Forgiveness [04:43]
• My past doesn’t determine my future and where I come from doesn’t dictate where I’m going [05:15]
• Filling the void [05:37]
• Creating a moral consciousness from within [06:30]
• Identifying the void [07:11]
• The first coaching session you need is between you and you [08:05]
• Building a millionaire mindset, maintaining it, and sustaining it [08:55]
• Forgiving yourself for not living a peak performance life everyday [09:35]
• Hitting the reset button and creating accountability [10:00]
• Tell yourself “I Love You” [10:32]
• The mental balance of celebrating your wins, progressing, and gratitude [11:10]
• Work-a-holic vs Win-a-holic [12:19]
• Honor, Respect, and Identify the season you’re in [12:55]
• Generational Wealth [13:08]
• Limiting Beliefs [15:00]
• Mindset Of Lack [16:00]
• Success is like cake [17:06]
• Step into your personal belief [17:40]
• Self Inventory (knowing your assets & liabilities) [18:35]
• Being transparent with yourself [19:35]
• Success doesn’t come from being comfortable [20:28]
• Taking control of the now and the daily process [21:50]
• Is it a Friend or Foe? [22:15]
  

RESOURCES MENTIONED

• From the Hood to Doing Good by Johnny Wimbrey
• Building a Millionaire Mindset by Johnny Wimbrey
  

CONNECT WITH JOHNNY WIMBREY

• Instagram @Wimbrey
• Twitter @Wimbrey
• FaceBook @Wimbrey
• LinkedIn @JohnnyWimbrey
• YouTube.com/JohnnyWimbrey
• Website: WIMBREY.com

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

“How To Develop A Brand Identity And Grow The Brand Equity“ -  Greg Writer

My guest today, Greg Writer, was a former investment banker, at 21 years old, He was the youngest owner of a full-service investment bank in the history of the United States. He has raised hundreds of millions of dollars, taken dozens of companies public, and facilitated a number of mergers and acquisitions.

He is the consummate entrepreneur and has been referred to as the Entrepreneurs Best Friend.

One of his companies, Angel Investors Network, is a syndicate of high net worth investors that buy, sell, and invest in early-stage companies.

They help entrepreneurs get the capital they need to grow and thrive. They also provide a number of services and connections to ensure their investments have the best chance to succeed.

He has done some exceptional deals in the past. Everything from partnering with Dreamworks & their brand Shrek, a publicly traded, billion-dollar company, to Master P, who sold over 75 million albums, just to name a few.

He is a serial entrepreneur and currently the President of Celebrity Lifestyle Brands.

KEY TOPICS:

• The difference between a brand and an influencer
• How develop a brand and grow brand equity
• Launching a luxury brand
• How to find your audience
• How to monetize as an Influencer
• Best way to find and engage with Angel Investors

SHOW NOTES:

• The difference between a brand and an influencer [02:21]
• Build Brand Equity that you can sell [04:05]
• How to develop a brand identity and grow the brand equity [05:25]
• Sit down with intention and determined the mission and vision [06:00]
• The Brand Bible and the extra mile details [06:45]
• Launching a luxury brand out the gate [07:30]
• Good, Better, Best Pricing Model [08:30]
• Nikki Minaj making $200 million by launching with KMart instead of Nordstrom [08:40]
• How to find out who your audience is [09:30]
• How to monetize as an Influencer [11:35]
• Print On-Demand Custom Merchandise with Launch Cart [13:56]
• How to find investors for Brands and Influencers [15:25]
• Best way to find and engage with Angel Investors [18:12]
• Put in the work and follow up [21:10]
  

RESOURCES MENTIONED:

• Print on demand custom merchandise - launchcart.com
• Brand development company for celebrity and influencers - celebritylifestylebrands.com
• World’s largest startup community - angel.co
  

CONNECT WITH GREG WRITER:

• Instagram: @officialgregwriter
• Facebook: @GregWriterOfficial
• Website: launchlinks.io/u/gwriter

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

“When you believe in something stick to your guns. You can’t be flip-flopping on your decisions. Stick to your guns“ -  Mike Ciorrocco

My guest today, Mike Ciorrocco, is a Marketing and Business Coach, Author, Creator and Host of the What Are You Made Of, Podcast. He is also the CEO at People Building Inc.

He’s a guy who had a fire lit in him at an early age. And that fire has led him to inspire others to see the greatness inside of themselves using past life events to fuel their fire.

His passion is  to help people that come from a rough background to  use those experiences as motivation to reach their goals and be successful in their businesses.

KEY TOPICS:

• Overcoming Adversity
• Using Setbacks As Rocket Fuel
• How To Find Your Purpose
• Finding Courage To Tell Your Story
• Steps To Live Your Dream

SHOW NOTES:

• When you believe in something stick to your guts [03:50]
• My hero gave up on me, but I used that as Rocket Fuel [04:20]
• No one determines my future but me [04:52]
• Don’t underestimate your story and how it can inspire hundreds and millions of people [05:55]
• You need to connect with people’s heart before they care about what you have in your head [07:11]
• How to get over trauma [07:45]
• Only look to your past as knowledge and rocket fuel [08:24]
• Push yourself so far...like far into space, so that people’s gravitational pull won’t affect you [08:53]
• No matter what you go through, it’s a training session for your future [10:43]
• Setbacks happen, the faster and further you move from it the better [12:25]
• Understand what your purpose is you don’t get distracted [12:45]
• Lean into what pays the bills first because that will help you build a muscle to overcome adversity [13:28]
• How to find your purpose with a genie in a bottle :) [13:53]
• Paint a clear picture - the more clarity you have on the outcome the more success you will have with it [14:50]
• Push the pedal on everything that is leading you towards your vision [16:00]
• Define your Micro Targets [16:52]
• As long as your moving and making progress you will ultimately be successful [17:15]
  

RESOURCES MENTIONED:

• Preorder “Turning Setbacks Into Rocket Fuel” by Mike Ciorrocco www.mikecroc.com/book
  

CONNECT WITH MIKE CIORROCCO:

• Instagram: @mikeycroc
• Website: www.mikecroc.com/book
• Podcast: What Are You Made Of
• Youtube: Mike C-Roc Ciorrocco

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

My guest today, Mike Weiss, is the Chief Community Officer of Dropified LLC. Their purpose and mission is to help educate and serve their clients and communicate the power of Dropified's Platform, along with the powerful strategies of e-commerce.

Before Dropified, over the past 20 years, he has helped many companies financial, online safety, telecommunications, health, and e-commerce spaces with his strategy of storytelling to help these companies become major influencers, trendsetters, and fiscal giants in their respective markets.

With over 200 presentations in just 2 years, he has taken this concept to help companies reach their customers on a deeper, more transparent, and trustworthy level, creating longer client lifespans, more referral-based traffic, and effective product strategy to help produce graduated sales cycles for higher profits per client, all because of the power of Story.

SHOW NOTES:

Branding:

• Why Storytelling Is Powerful [02:18]
• Storytelling Strategies [04:37]
• False Beliefs [06:26]
• The Epiphany Bridge [06:42]
• The Formula [07:07]
• Replicate The Process [07:49]
• How To Deal With Judgement [09:32]

E-commerce + Dropshipping:

• How to easily stack an e-commerce onto an info business using Dropified [14:13]
• Differentiation & Tangible Takeaways [16:18]
• Dropified - Supplement Private Label On Demand [18:58]
• Dropified - 1-3 Business Days Shipping [19:15]
• Dropified - Custom Bundle Packaging for Holidays [21:19]
• E-Commerce, Amazon & Native Traffic Ads Training [22:32]
• Margins & Profits on Dropshipping [25:32]
• Affiliate Programs [27:12]

RESOURCES MENTIONED: 

• Dropified Special Deal: https://tinyurl.com/dropifiedspecial
• To Sell Is Human by Daniel Pink
• Grit: The Power of Passion and Perseverance by Angela Duckworth
  

CONNECT WITH MIKE WEISS:

• Instagram: @dropified
• Youtube: Dropified

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

“Stop focusing on the deal, start focusing on the people“ - Ricky Carruth

My guest today, Ricky Carruth, is a top real estate agent in Alabama, a business owner and a real estate coach.

He was born and raised on the Gulf Coast and  has been selling real estate since he was 20 years old.

Starting his career in 2002, he has been through a roller coaster of a market with too many ups and downs. But it’s exactly what has given him the experience to stand out as a top real estate agent.

He emerged as the #1 agent on the Gulf Coast in 2014 and has maintained it until present day.

His key attributes include his dedication to his clients, his hard work ethic, and last but not least, his market knowledge of Real Estate.

In 2017, he also started speaking, writing and coaching through his Zero to Diamond free real estate coaching company with a mission to reduce the failure rate in the real estate industry by bringing awareness that it's not about the deal, it's about the relationship.

SHOW NOTES:

• How did you get into Real Estate at such a young age? [01:15]
• Hard lessons, 100 books, and the epiphany [04:45]
• Not valuing people over money [05:30]
• The comeback [06:14]
• The name of the game is Learning [06:54]
• In the first year of Real Estate -- what taxes doesn’t show is the knowledge you gained [07:19]
• The difference in college is you pay to learn, and in Real Estate you get paid to learn [08:16]
• Stop focusing on the deal, start focusing on the people [08:40]
• Closes happen every single day regardless of Market Conditions [10:05]
• The Real Estate market always finds a way to make deals happen [10:35]
• Value relationships over transactions [11:15]
• Losing money in order to give back to the community [11:42]
• Content Marketing for Real Estate agents [15:06]
• Giving your community the “insider info” [15:45]
• Real Estate Advertising Strategy [16:36]
• Email Marketing [17:36]
• Text Messaging Marketing [18:16]
• Email Funnel [19:27]

CONNECT WITH RICKY CARRUTH:

• Instagram: @rickycarruth
• Facebook: Ricky Carruth
• Youtube: Ricky Carruth

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

“The music is not the product. The music itself is what creates the relationships with your audience. And then it becomes, what product, service, or experience can I sell them.” - Gabe Schillinger

My guest today, Gabe Schillinger,  is a Music Producer, Engineer, Public Speaker, Founder and CEO of Legion Beats;  a producer Consultant and Coach at Midi Money. He started his music career as a  producer. He worked with artists like Snoop Dogg, Kendrick Lamar, and Too Short and had some impressive highlights working in the music industry, but after over a decade of trying to make a living he found himself broke and unfulfilled.

In 2005, he started selling his services online through his own business and brand, Legion Beats, which provides rappers with the resources they need to succeed, including music production, mixing & mastering, and promotion.

He was the first in his niche to pull off a six-figure launch and received his 2 Comma Club Award for doing over a million dollars in revenue using click funnels.

He has been invited to speak at Funnel Hacking Live in front of thousands of business owners and marketers where he shared the stage with top entrepreneurs like Russell Brunson, Tony Robbins, Frank Kern, and more.

And, in 2019, he founded Midi Money, where he teaches entrepreneurs in music and other industries how to grow and scale their businesses.

SHOW NOTES

• Taking your passion and turning it into a 7-Figure Business [01:07]
• The best way for producers to sell their music online [02:53]
• Audience Messaging and Differentiation [04:00]
• My formula for Direct Response marketing [05:32]
• Content Marketing Strategy [07:50]
• My turning point and paradigm shift [09:21]
• Embracing the entrepreneurial business side of music [10:20]
• If you’re just starting out - who are the best people to reach out to? [11:20]
• How to determine who your customer is and how to reach them [13:26]
• The Midi Money - a course to help music producers dial in their marketing offer [15:42]
• New Contest Launch Secrets training course that teaches how to execute Viral Giveaways [18:06]
• Make sure you check out Gabe’s new Live training at ContestLaunchSecrets.com

SOCIAL MEDIA

• Instagram: @legiongabe
• Facebook: Legion Gabe
• Youtube: Legion Gabe

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

"Without personal power there is no execution in business" - Brodie Kern

From drug addiction to millionaire CEO and Coach of 150+ Born-Again Entrepreneurs 

Brodie is a high performance coach, motivational speaker and serial entrepreneur. He has ran several businesses including a commercial real estate brokerage, a telecom marketing agency, and a high-risk payment processing company.  He is the founder of Wake Up Wealthy, a personal development company that provides a coaching program for entrepreneurs where he teaches individuals how to rejuvenate their mind, body, and business, a one-stop shop for a healthy and wealthy lifestyle. 

SHOW NOTES:

• Turning your kryptonite into your superpower [01:40]
• Overcoming addiction [2:47]
• How chaos gives you the opportunity to grow [03:39]
• The Granular Compound Effect [04:12]
• An entrepreneur alone is an entrepreneur at risk [10:40]
• There is a community somewhere with people waiting to help you [12:30]
• Without personal power there is no execution in business [15:32]
• The difference between self-help alone and joining a community [17:53]

CONNECT:

Instagram: @brodiekern
Website: https://www.wakeupwealthy.co

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

"Invest In Proximity To Create Your Opportunity" - Brett Knutson

Brett Knutson is a serial entrepreneur and an international speaker. He is the founder of several multi-million dollar companies like Monopolize and Hive.

After dropping out of college, Knutson pursued his entrepreneurial dream and started working at age  17 as a sales representative for Cutco Cutlery.

In 2013, Knutson co-founded Hive, a social networking website, which raised several million dollars from Silicon Valley angel investors, attracted the attention of celebrities and influencers, and had hundreds of thousands of users at its peak.

After working for over 5 years with Hive, Knutson left, and started a marketing agency, Monopolize.

Monopolize has worked with several Fortune 500 companies, and has become one of the leading marketing agencies across the United States.

He has built his personal brand and has become a highly acclaimed entrepreneur that specializes in brand consulting, social media marketing, executive coaching, lead generation, and content creation.

SHOW NOTES:

• Tips on how to stay focus and connect with people
• How to actively pay attention in order to give the best value
• How lead with actions instead of words
• Investing in proximity to create your opportunity
• What investors look for in a business

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

"It's not about you, it's about conversational content. A good rule of thumb is, if this wasn't my page, would I follow it?" - Ray Ahn

Ray Ahn aka @ray.ahn is a successful Personal Branding Specialist, Growth Hacker and the host of the SocialRay Podcast. Today we discuss:

• The Landscape Of Instagram & Algorithms
• How To Mix Up & Keep Your Content Fresh
• Engagement Pods & Shout Out Networks
• Tips On How To Lead Your Followers To Your Funnel

Ray has built over two million followers on Instagram, taught in Tai Lopez's SMMA course as an instructor, is a part of a 10 million person network that helps entrepreneurs grow on social media, has worked with multiple businesses and brands to grow their following and engagement in various niches like travel, real estate, tech, food, luxury, entrepreneurship, tattoos, and has built a podcast interviewing influential influencers and entrepreneurs who have used social media to build successful brands and businesses.

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

“Work your strengths and hire out your weaknesses” - Greg Reid

From a young hustler to a world class entrepreneur in the Personal Development Industry, today’s Podcast features Greg Reid. Greg is one of the best entrepreneurs and best selling authors in the world, having published, co-authored, and been featured in over 100 books, and becoming one of the top 5 keynote speakers, according to Forbes and Entrepreneur magazine.

Today, Greg shares with us:

• The Best Way To Publish Your Book
• How To Be A Best Seller
• How To Leverage Your Book
• Connecting With The Right People
• How To Build Your Online Presence With Your Own Knowledge And Reputation

For more episodes of The Process Podcast visit us at www.theprocessshow.com

The Process Podcast is hosted by Jeff Sherman

"People buy people, it's a personal brand kind of play" — Los Silva

Welcome to first episode of The Process Podcast ft. Los Silva aka @loshustle 💪 Today he walks us through his C4 method for selling successfully online:

• C1: Content
• C2: Conversions
• C3: Community
• C4: Conversions

Los is considered one of the top business marketing trainers in the world. He’s helped build multiple businesses to 7 and 8 figures. He is 'The Marketing Machine' behind the Biggest Names, courses and launches in the fitness industry.

For more episodes of The Process Podcast visit us at www.theprocessshow.com