
The PR Podcast
By Jody Fisher


221. Jody Fisher LIVE at Montclair State University
Host Jody Fisher recently spoke with a class of communications and arts students at Montclair State University.. dishing on everything from PR to career paths and what the future holds for young people. Listen to this special episode taped live in the classroom of Professor Tim Scheld, formerly News Director at WCBS-AM, Newsradio 880.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

220. Tawanda Carlton, Brand Savor, on Gen Z in PR
Do GenZ and hustle culture in PR mix?
Tawanda Carlton is Chief Operations Officer and CoFounder of BrandSavor Media + Marketing, based in Atlanta, GA. As an “old-school” millennial, she’s built her career on persistence, long hours, and relentless relationship-building. Today she sees a new generation of professionals approaching PR with a different mindset—sometimes brilliantly, but often missing the mark.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Tawanda Carlton:
Instagram - https://www.instagram.com/tawandapr/
LinkedIn - https://www.linkedin.com/in/tawanda-carlton-a60bb016/
Brand Savor:
Website - https://brandsavor.co
Instagram - https://www.instagram.com/brandsavorco/
LinkedIn - https://www.linkedin.com/company/brandsavorcomms/
The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

219. Jennifer Kaplan, Evolve PR & Marketing, on launching agencies and brands
What does it take to launch an agency or a brand? Jennifer Kaplan is the founder and CEO of Evolve Public Relations and Marketing, a premier PR agency she established in 2010 to help businesses and professionals authentically tell their stories. With a communications degree from Arizona State University and an entrepreneurial spirit, Jennifer has dedicated her career to elevating brands, building trust, and fostering meaningful connections.Jennifer comes from a family of entrepreneurs, so forging her own path was a no-brainer! As a young professional, she left her steady sales job to take on her first client, boldly launching herself into the rest of her career. In 2005 she co-founded her first PR start-up, PRIME 3, LLC, but later sold her share to branch out and start Evolve! Now, her team works across industries to provide media coverage, influencer engagement, reputation management, and crisis communications.Jennifer’s work has garnered widespread acclaim. She’s been honored as one of “The Most Influential Women in Arizona Business” by AZ Business Magazine, a “40 Under 40” by Phoenix Business Journal, a “Woman of Achievement” by InBusiness Magazine, and the inaugural Hugh Downs School of Human Communication Alumni of the Year.When Jennifer isn’t running her agency, she fills her cup with yoga, cheering on the ASU Sun Devils, and of course, spending time with her family.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.Evolve PR and Marketing: Website - www.evolveprandmarketing.com Facebook - https://www.facebook.com/EvolvePRandMarketing/Instagram - https://www.instagram.com/evolveprandmarketing/LinkedIn - https://www.linkedin.com/in/jennifer-kaplan-b331948 The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

218. Ben Brugler, Akhia, on B2B and AI
Serving specialized industries takes specialized skills!
Ben Brugler is the CEO and president of Akhia, an agency focused on supporting manufacturers in both the b2b and b2c industries. Ben has been in the industry for 25 years, with 24 of those spent at Akhia as he worked his way up from entry level account coordinator to his current role as CEO.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.
Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Ben Brugler
LinkedIn: https://www.linkedin.com/in/benbrugler/
Akhia
Facebook: https://www.facebook.com/akhiacommunications/
Instagram: https://www.instagram.com/akhiagram
LinkedIn: https://www.linkedin.com/company/akhia/posts/?feedView=all
The PR Podcast
Facebook: https://www.facebook.com/ThePRPodcast/
Twitter: https://x.com/ThePRPodcast1
Instagram: https://www.instagram.com/theprpodcast_/
TikTok: https://www.tiktok.com/@theprpodcast?

217. Doug Simon, DS Simon Media, on TV hits and SMTs
Doug Simon is the Founder & CEO of the award-winning company DS Simon Media. Growing his company from self-funded startup with just $2,000 from his father’s life insurance policy, DS Simon Media is now a multi-million-dollar company serving top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits and others. Doug has testified in the US Senate as an expert witness on issues affecting public relations. Doug is also the host of the award-winning “PR’s Top Pro’s Talk…” video podcast series which has completed 300 episodes.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.
Doug Simon
LinkedIn: https://www.linkedin.com/in/dougsimon/
D S Simon
LinkedIn: https://www.linkedin.com/company/d-s-simon-media
Facebook: https://www.facebook.com/DSSimonMedia/
Instagram: https://www.instagram.com/dssimonmedia?igsh=MTdmMWF5eGRuM2h6Zg%3D%3D
Twitter: https://x.com/DSSimonMedia
The PR Podcast
Facebook: https://www.facebook.com/ThePRPodcast/
Twitter: https://x.com/ThePRPodcast1
Instagram: https://www.instagram.com/theprpodcast_/
TikTok: https://www.tiktok.com/@theprpodcast?

216. Kate Marlys, PhillyPRGirl, on networking and influencers
Networking and influencer relations are two essential pieces of good PR!
Kate Marlys is Founder of PhillyPRGirl based in Philadelphia, where she turned a successful blog into a thriving agency. She talks about how she works with influencers to punch through the media noise and how to network effectively to build awareness and connections.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
PhillyPRGirl:
Facebook - https://www.facebook.com/PhillyPRGirl
Twitter- https://x.com/Philly_PR_Girl
Instagram - https://www.instagram.com/philly_pr_girl/?hl=en
TikTok - https://www.tiktok.com/@phillyprgirl?lang=en
LinkedIn - https://www.linkedin.com/company/philly-pr-girl/posts/?feedView=all
The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

215. Erika Gulija, New Heights Communications, on Political PR for everyone
Political PR isn’t just about elections!
Erika Gulija is VP at New Heights Communications where she works with clients to navigate the political process. She talks about how messaging and media relations never stop translating between clients who want to tell stories and the stories reporters want to tell.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Erika Gulija:
Website - https://www.newheightscommunications.com/about/erika-gulija/
Twitter: https://x.com/erikagulija
LinkedIn: https://www.linkedin.com/in/erikagulija/
New Heights Communications:
Website - https://www.newheightscommunications.com/about/erika-gulija/
Facebook: https://www.facebook.com/NewHeightsCommunications
Twitter: https://x.com/NewHeightsComms
LinkedIn: https://www.linkedin.com/company/new-heights-communications/
The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

214. Liz Reilly, NextPR, on changing media & rapid response PR
When media call, be ready to answer!
Liz Reilly is a Senior Manager at Next PR, based in Denver, CO. She's won the "Rising Star 30 under 30" award from PRNEWS and has been named a grand prize finalist for Ragan's Media Relations "Professional of the Year." Her bread and butter is getting home run media placements for clients, including strategy for launches, funding announcements and thought leadership for technology companies.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Liz Reilly:
LinkedIn - https://www.linkedin.com/in/elizabethreilly1/
NextPR:
LinkedIn - https://www.linkedin.com/company/next-pr-official-1/?viewAsMember=true
The PR Podcast:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/
TikTok - https://www.tiktok.com/@theprpodcast?

213. PR Lunch Hour with Tonya McKenzie, Tamara Sykes and Jody Fisher
It's always more fun with friends!
Listen to this special rebroadcast of the March 7 edition of the #PRLunchHour podcast with hosts Tonya McKenzie & Tamara Sykes as they bring Jody on as a guest to talk all things #PR! They talk about crisis, brand strategy, reputation and more. Listen to #PRLunchHour every Friday @ noon ET/9a PT on LinkedIn.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Tonya McKenzie:
LinkedIn - https://www.linkedin.com/in/tonyamckenzie/
Tamara Sykes:
LinkedIn - https://www.linkedin.com/in/tamarasykes/
The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

212. Jody Fisher, Reddit Q&A
What are your PR questions? Jody goes to the Reddit /publicrelations subreddit to answer random questions from posters.
Today's questions:
- "Going from PR to Journalism. Can it be done?"
- "How do I get into crisis PR?"
- "Some PR firms give writing tests to interns and potential candidates, what should I expect?"
- "I have a red carpet tomorrow, how can I make the most of it?"
- "Respect."
Listen along to get Jody's unfiltered responses!
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

211. Alexandra Elich-Burr, Mother Bear, on her Journey from Journalism to PR
Put yourself in the reporter’s shoes to get hits! Alexandra Elich-Burr is a former reporter who is now Director of Communications & Media Relations for Mother Bear, formerly Kingston Marketing Group, a fully remote, national agency based in Charlotte, NC. She talks about how her prior TV news reporter background helps her serve her clients. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.Alexandra Elich-Burr: Facebook - https://www.facebook.com/alexandraelichwccb/Twitter - https://x.com/alexandraonair?lang=enInstagram - https://www.instagram.com/alexandra_elich_tv/?hl=enLinkedin - https://www.linkedin.com/in/alexandra-elich-burr-7856616b/Network Queen:Instagram - https://www.instagram.com/networkqn/?hl=enThe PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

210. Rajesh Kari, AlphaMetricx, on AI-powered PR
Artificial Intelligence is becoming more widely adopted in PR and can be a powerful tool to help us do our jobs better.
Rajesh Kari of AI-powered media monitoring platform,AlphaMetricx has over two decades of experience with well-known global brands including Nike, McDonalds, Energizer, and more. Driven by a passion for combining human expertise and AI to generate transformative insights, Rajesh led AlphaMetricx’s development, strategy, and go-to-market planning. The importance of answering the “why” and not just the “what” behind media insights.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Aplhametricx:
Website -www.alphametricx.com
Rajesh Kari:
Twitter -https://x.com/rajeshraokari
LinkedIn -https://www.linkedin.com/in/krajeshrao/
The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?

209. Seth Donlin, Awen A/F, on What Makes a Great Story
Seth Donlin is founder of Awen A/F, where he helps clients identify and tell amazing stories about themselves and how they help solve problems for clients. He talks about how teaching is a critical component of a good story.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Seth Donlin
Twitter: https://x.com/SethDonlin
Instagram: https://www.instagram.com/seth.donlin/?hl=enm
Linkedin: https://www.linkedin.com/in/sethdonlin/
Website: https://www.awenaf.com
Awen A/F
Facebook:
Twitter: https://x.com/awen_af
Instagram: https://www.instagram.com/awen.af
Linkedin: https://www.linkedin.com/company/awen-af
Website: https://www.awenaf.com
The PR Podcast:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/

208. Hally Wax, RH Strategic, on Cybersecurity and PR
Hally Wax is SVP at RH Strategic Communications where she provides strategic counsel to tech clients. Her two decades of experience in enterprise technology, cyber security, financial services, and more includes mergers and acquisitions, organizational rebrands, high-profile launches, and high impact IT and business media relations. In 2018 Hally was named one of the Top Women in Public Relations by PRNews.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Hally Wax
LinkedIn: https://www.linkedin.com/in/hally-wax-252735/
RH Strategic
Website: https://rhstrategic.com
The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?

207. Jordan Thomas on PR, Journalism and Creativity
Jordan Thomas is a 27 year old musician, freelance journalist/social media manager, and PR graduate based in Southern California. Despite weighing only a pound at birth with a 30% chance of survival, he was given the ability to live and thrive. He shares his journey through the modern PR world and chats his varied professional career. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. Jordan Thomas Facebook: https://www.facebook.com/jordan.thomas.37051 Twitter: https://x.com/pensivepoet97?lang=en Instagram: https://www.instagram.com/pensivepoet97/?hl=en TikTok: https://www.tiktok.com/@pensive_poet97 LinkedIn: https://www.linkedin.com/in/jordanmthomas/ The PR Podcast: Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

206. Ryan Gerding, INK Inc. PR, on Using Surveys in PR
How do you make your own news with surveys? Ryan Gerding is president and CEO of Kansas City-based INK Inc PR, where he works with clients across food production and green building to leadership training, mental health experts, authors and tech. Ryan utilizes his former reporter background to bring value to clients and says data driven stories resonate most for his clients as well as the media they want to connect with. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. Ryan Gerding: Facebook - https://www.facebook.com/ryangerding Twitter - https://x.com/natsound Instagram - https://www.instagram.com/natsound/?hl=en LinkedIn - https://www.linkedin.com/in/ryangerding/ Ink Inc PR: Facebook - https://www.facebook.com/INKincPR/ Twitter - https://x.com/inkincpr Instagram - https://www.instagram.com/inkincpr/ LinkedIn - https://www.linkedin.com/company/inkincpr/ Website: https://inkincpr.com The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?

205. Dara Cothran, KWT Strategies, on impact, purpose and intentional resonance
How can leaders show up with authenticity and drive results that go beyond metrics?
Dara Cothran is Executive Vice President, Global Strategy + Insights at KWT Global, a leading integrated communications agency, where she helps both consumer and corporate brands clarify their purpose and become intentionally resonant with their audiences. KWT’s Resonance Report: Earning Influence explores how executive resonance impacts business performance. She talks about how brands can show up authentically, confidently and with a persona that shines through. Dara Cothran Facebook: https://www.facebook.com/dara.cothran Twitter: https://x.com/dccothran Instagram: LinkedIn: https://www.linkedin.com/in/daracothran/ TikTok: Website: https://www.kwtglobal.com/dara-cothran KWT Global Facebook: https://www.facebook.com/KWTGlobal Twitter: https://x.com/kwt_global Instagram: https://www.instagram.com/kwtglobal/ LinkedIn: https://www.linkedin.com/company/kwtglobal/ TikTok: https://www.tiktok.com/@kwtglobal Website: https://www.kwtglobal.com The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
The PR Podcast:
Facebook - @ThePRPodcast
Twitter - @ThePRPodcast1
Instagram - @ThePRPodcast_
TikTok - @ThePRPodcast
Join the conversation:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/

204. Danielle Ruckert, RH Strategic, on Healthcare Thought Leadership
Danielle Ruckert is the Healthcare Practice Lead at RH Strategic where she combines her creative mindset and business acumen to help clients increase brand awareness, build thought leadership, and manage reputations. With a vast knowledge in the healthcare field, Danielle has a knack for spotting trends and elevating clients as thought leaders in the space. By combining her creative mindset and business acumen, Danielle helps RH Strategic’s healthcare and cybersecurity clients increase brand awareness, build thought leadership and manage their reputations. Her knack for storytelling allows her to quickly identify a client’s unique story and value proposition and shape into effective communications campaigns. Prior to joining RH Strategic, she served on the health communications team at The Pew Charitable Trusts and managed communications for a U.S. Coast Guard grant project to develop on-water safety standards. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast? Danielle Ruckert Facebook: https://www.facebook.com/danielle.ruckert Twitter: https://x.com/DanielleRuckert Instagram: https://www.instagram.com/danielleruckert/ Tiktok: LinkedIn: https://www.linkedin.com/in/danielleruckert/ RH Strategic Facebook: https://www.facebook.com/RaffettoHermanStrategicCommunications/ Twitter: https://x.com/rhstrategic Instagram: https://www.instagram.com/rh_strategic/ Tiktok: LinkedIn: https://www.linkedin.com/company/raffetto-herman-strategic-communications/

203. Candice D'Angelo, The Agency East, on Personal Brand PR
Candice D’Angelo is the founder of The Agency East, an FL-based boutique public relations agency on a mission to support female entrepreneurs build their personal and professional brands. She founded her own agency after mastering her draft landing clients in places like Medium, Barnes & Noble, Yahoo Finance and PBS and she herself has been seen in Business Insider, Forbes, USA today and more.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?
The Agency East
Facebook: https://www.facebook.com/profile.php?id=100085391323654Twitter: https://x.com/THEAGENCYEASTInstagram: https://www.instagram.com/theagencyeastpr/Linkedin: https://www.linkedin.com/company/the-agency-east/Website: https://www.theagencyeast.co
Candice D’Angelo
Facebook: https://www.facebook.com/candice.cromartieInstagram: https://www.instagram.com/thecandicedangelo/Linkedin: https://www.linkedin.com/in/candicedangelo/

202. Jennifer Adler, Adler Public Relations, on starting an agency
What's it like going starting your own PR agency?
Jennifer Adler led the public relations departments at prominent Phoenix-area advertising agencies before making the leap to start her own firm in March 2019. A strategic PR professional, she has an innate sense of what is newsworthy and produces compelling campaigns that result in valuable earned media coverage for her clients. Over the course of her more than 20-year career, Jennifer has represented high profile clients across a variety of industries including hospitality, restaurant, real estate, entertainment, beauty, retail, healthcare, finance, law, gaming, sports and nonprofit.
Jennifer has been recognized with numerous prestigious accolades for her work in PR. Nationally, she was named a “Top Woman in PR” by PRNEWS in 2023, “Entrepreneur of the Year – Advertising, Marketing, Public Relations” in 2021 and “Communications Professional of the Year” in 2019 by the American Business Stevie Awards and a “Champion of PR” by PR Week in 2018. Locally, she’s been named a 2024 AZ Business Leader by AZ Big Media,“Best Female PR” by Arizona Foothills Magazine and recognized by AZ Central as “Who’s Next” in communications.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Adler Public Relations:
Instagram @adlerpublicrelations
LinkedIn https://www.linkedin.com/company/adlerpublicrelations
Website https://adlerpublicrelations.com/
The PR Podcast: Facebook - @ThePRPodcast Twitter - @ThePRPodcast1 Instagram - @ThePRPodcast_ TikTok - @ThePRPodcast

201. Deborah Mitchell, Deborah Mitchell Media Associates, on network TV and video storytelling
What’s it like to program morning network TV?
Deborah Mitchell spent a decade at CBS News “The Early Show" and today uses her producer news skills to help professionals incorporate video storytelling into their digital marketing.
Listen to her advice on getting on network TV and how to use video to your advantage!
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Join the conversation:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
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200. The Anniversary Episode!
You don't get to 200 episodes without some help! We celebrate the double century mark by looking back at some episodes that made an impact: - Robert "Bob" Shields, Managing Editor at Newsday, on using metrics in news rooms - Stacey Wallenstein, "The Mint Chip Mama," on social media and influencers - Mark Albert, Media Advisory Experts, on media training that turns leaders into media masters- Kat Jones, Founder of Motiv PR, on geek culture and why the best PR people dive into their clients' subject matter The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?

199. Kourtney Jason, Pacific & Court, on Celebrity & Book PR
Celebrity #PR is challenging.. but also incredibly rewarding! Kourtney Jason is president and co-founder of Pacific & Court and has worked with celebrities, world-renowned chefs, and bestselling authors. We discuss her work and strategies she’s used for her own books! The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. Join the conversation: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast? KOURTNEY: INSTAGRAM: @kourtneywithak21 LINKEDIN: @KourtneyJason P&C: FACEBOOK: https://www.facebook.com/pacificandcourt/ TWITTER: https://x.com/pacificandcourt INSTAGRAM: https://www.instagram.com/pacificandcourt/ LINKEDIN: https://www.linkedin.com/company/pacific-and-court/

198. Mindy Gale, Founder, Gale Branding on Transformation PR
How do you transform a client from something they are into something they want to become? Mindy Gale, Founder of Gale Branding, has worked with celebrities and hot brands to turn heads and realign perceptions. She talks about how to use brand cohesion and authenticity to achieve visionary results. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast? Mindy Gale, Gale Branding Website - https://www.galebranding.com LinkedIn - https://www.linkedin.com/in/mindygale

197. Joan B. Frank, CEO, B Frank Communications, on why PR is personal
All PR is personal, says Joan B. Frank, who has been working in PR since she was 12 years old. Among her clients is a cancer charity - and as a survivor herself, she shares how she is better able to tell their story through her own experience. Now CEO of B Frank Communications, she reps a variety of amazing and worthy organizations nationwide. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. Joan B. Frank: Website Instagram Facebook Linkedin The PR Podcast: Facebook Twitter Instagram TikTok

196. Kristi Piehl, CEO, Media Minefield on C-Suite PR & Messaging
Get your leadership PR right! The CEO and C-Suite of a company can make or break its public perception. But there can be a disconnect between PR, communications and marketing departments and C-Suite leadership when it comes to their media and messaging strategies -- why? Kristi Piehl is the Founder and CEO of Media Minefield, a national award-winning PR agency specializing in earned media, executive social media, thought leadership and crisis communication. She talks about her passion for the power of storytelling, including teaching C-suite leaders how they are personally responsible for engaging with PR. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. The PR Podcast: Facebook Twitter Instagram TikTok Kristi Piehl: Facebook Twitter Instagram LinkedIn

195. Jody Fisher, Host of The PR Podcast, on PR Values in the 2024 Election
How do the values and ethics of what we do as PR professionals influence who we vote for in the 2024 election? If you hold true to your PR training, says host Jody Fisher, there's only one choice you can possibly make for President of the United States. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?

194. Michael Stern, Head Start PR, on storytelling for startups
Startups need PR too! Michael Stern is the Founder & CEO of HeadStart, a PR agency focused on the innovation ecosystem. Started just three years ago after a career in news, Michael says he made the leap because he thought startups had great stories to tell and not enough agencies that focused on their unique needs. An entrepreneur at heart, his vision and belief is in the power of storytelling and rewriting the rules for mission-driven companies everywhere. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. Michael Stern: LinkedIn HeadStart PR: URL Instagram LinkedIn

193. Yasmina Stitou, Founder, Studio Casanegra, on GenZ and Millennial Publicity
Yasmina Stitou is a Barcelona-based, award-winning publicist who founded the strategy studio Casanegra to focus on GenZ and Millennial consumer trends, cultural strategy, and the zeitgeist. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. Yasmina: Twitter - https://x.com/troublicist Instagram - https://www.instagram.com/troublicist LinkedIn - https://www.linkedin.com/in/yasminastitou/?originalSubdomain=es Studio Casanegra: Instagram - https://www.instagram.com/casanegra.studio/ LinkedIn - https://www.linkedin.com/company/casanegrastudio/ The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?

192. Alexson Calahan, Small Adventures Communications, on Healthcare PR
How can PR change the world?
Alexson Calahan, founder of Small Adventures Communications, is a Nonprofit + Chronic Disease PR Expert, guiding health organizations and independent consultants to create memorable and actionable stories in the media. Her work has helped change legislation, raise millions of dollars for mission, driven health behavior change, and brought fresh event participants and donors to the largest health nonprofits in the world. With Small Adventures Communications, Alexson brings her expertise to NPOs of all sizes and also works with independent consultants to grow their business through media positioning.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

191. Emma Medeiros, Medeiros Fashion PR, on the Plus-Size Majority
Emma Medeiros is President of Medeiros Fashion PR, the first public relations firm in the US to specialize in the plus size fashion industry. Emma moved to NYC in 2019 in order to fully embrace all the opportunities the fashion industry has to offer, and, with a mixture of class and sass, has worked tirelessly to place plus size fashion on an equal footing with straight size fashion. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. Emma Medeiros & Medeiros Fashion PR: Facebook: https://www.facebook.com/emma.medeiros.1 Twitter: https://x.com/MedeirosFashPR Instagram: https://www.instagram.com/medeirosfashionpr2/ Linkedin: https://www.linkedin.com/in/emmamedeiros/ Website: https://www.medeirosfashionpr.net The PR Podcast: Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

190. Kat Jones, MotivPR, on PR at San Diego Comic Con
Geeks rule! Kat Jones is Founder of Motiv PR, based in CA, a global communications company repping such clients as Critical Role, Felicia Day, Titmouse Animation, Upright Citizens Brigade, Real Good Touring, E3 and the ESA, Blind Squirrel Games and more. She was named one of the top PR pros in the industry by Business Insider three years in a row and has been extensively profiled in West Coast media. She just returned from San Diego Comic Con where she had a front row seat to some of the biggest pop culture news in the country right now. We talk about SDCC and the PR that goes into promoting big brands. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. The PR Podcast: Facebook Twitter Instagram TikTok Kat Jones: Instagram MotivPR: Facebook Instagram Linkedin

189. Dani Hannah, The Abbi Agency, on Travel & Tourism PR
Travel & Tourism is incredibly dependent on positive PR for attracting guests.. but how can you land that amazing coverage to get people beating a path to your door? Dani Hannah with The Abbi Agency in CA works across earned media, social media and brand messaging both domestically and across the world. She talks about the best things travel and tourism brands can do to ensure bookings now and into next year. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. Dani Hannah: LinkedIn: https://www.linkedin.com/in/dani-hannah/ The PR Podcast: Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?

188. Petrona Joseph on luxury brand publicity and mental health
Petrona Joseph is a former TV personality turned publicist and mental health advocate specializing in internal and external communications, media relations, and strategic product placement to increase brand visibility, working with prominent brands such as BMW, Aston Martin, Jaguar, and Range Rover which led to her career in PR. She was the first black woman to represent the prestigious Bentley Motors brand in Montreal. She’s also worked with Montreal Caribbean Fashion Week, the Views of the World Film Festival, and was named one of Montreal’s 100 Most Influential Women. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. Petrona Joseph: Instagram LinkedIn The PR Podcast: Facebook Twitter Instagram TikTok

187. Michael Mejer, Green Lane Communications, on Cannabis PR
The cannabis industry is growing rapidly, but people still don't fully understand its difference from illegal substances.
Michael Mejer founded Green Lane Communications to tell link industry trailblazers with earned media exposure to empower leaders to enhance brand recognition and foster trust and establish unwavering credibility.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

186. Scott Gordon on PR and credibility for Investor Relations
Financial investors require results more than any sector in our economy. So how do you effectively manage messages to such a demanding audience? Scott Gordon is President and Co-founder of CORE IR & PR, responsible for developing and managing client corporate communications’ strategy. We talk about satisfying expectations, establishing and maintaining credibility and demonstrating value to financial audiences. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast? Scott Gordon: LinkedIn: https://www.linkedin.com/in/sagcore/ Core IR & PR: LinkedIn: https://www.linkedin.com/company/coreir Twitter: https://twitter.com/CoreIR_

185. Julie Whitney, PR Pro and Kids Book Author
Julie Whitney is a self-employed PR pro based in Cincinnati, OH with four decades of PR, marketing and advertising experience. She's worked in health care, fitness, pet care, financial, law enforcement, real estate, and just about anything else you can think of. She’s landed clients at every level of media and says Google Alerts are one key to her success. Julie is also the author of the children’s books “Astra The Lonely Airplane” and “Astra In Hollywood” which draw on her experience as the wife of a pilot laid off during COVID. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
The PR Podcast:
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TikTok - https://www.tiktok.com/@theprpodcast? Julie Whitney: website: https://www.pwcommunications.net

184. Debbie Goetz on a visit to the White House
Debbie Goetz works with small to mid-sized businesses, nonprofits and municipalities to help them communicate effectively. We talk about how she helped a WWII veteran meet President Obama in the White House photo of a lifetime.. and turned it into even more PR opportunities!
The PR Podcast is a show about how the news gets made. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Debbie Goetz on LinkedIn: https://www.linkedin.com/in/debbiegoetz/
Debbie Goetz Communications: https://www.dgmediaconnections.com

183. Mady Lanni on Digital PR and Newsjacking
Mady Lanni is a Digital PR Strategist at Journey Further in the US and works with clients ranging from Fortune 500 companies to small business owners. We talk about Digital PR, newsjacking, following trends, and other creative strategies. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. Twitter: https://x.com/madylanniPR LinkedIn: https://www.linkedin.com/in/madysonlanni/ Website: https://madylannipr.com

182. Mark Albert on Mastering Media Training
How do you make the most of that media interview?
Mark Albert is the founder and CEO of Media Advisory Experts, a Washington, DC-based consultancy providing media training, crisis communications, earned media, storytelling and video production services to clients in the U.S. and around the globe. He's a Peabody and EMMY award-winning master storyteller with a 25-year journalism career, including on-air at CBS News reporting from the White House, Capitol Hill and the US Supreme Court; creating and leading the first national investigative unit for Hearst Communications; teaching journalists in newsrooms in the US, Vietnam, and Pakistan; and launching an online news startup and podcast about travel news and deals. Mark has won some of the biggest honors in journalism while landing high-profile, national interviews, including with philanthropist and tech pioneer Bill Gates, government and political leaders at history-making moments, and visionary creators.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Website: https://www.mediaadvisoryexperts.com
Facebook: https://www.facebook.com/mark.albert.108889
Twitter: https://x.com/malbertnews
Instagram: https://www.instagram.com/malbertnews/
LinkedIn: https://www.linkedin.com/in/markalbertreporter/
Live event: https://www.mediaadvisoryexperts.com/events

181. Paul Wilke, CEO of Upright Position Communications and Co-Founder of Walking Duck
What is the Communications Triangle? Hint: it's no where near Bermuda!
Paul Wilke talks with us about how the three points of the communications triangle operate and how he used his background as a journalist to create his two businesses: Upright Position Communications, which specializes in IPO communications & PR strategy and providing communications with integrity. Walking Duck is a video production company designed to efficiently create owned content that seamlessly converts into earned media, social media gold, and paid content.
Check out this great conversation!
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

180. Stephen Baker, Head of PR at Propellernet, on Digital PR
What is Digital PR? And how can you use it effectively?
Stephen Baker has 17 years’ experience as a PR professional having started in traditional PR before moving into digital with Propellernet in 2011. He now manages a growing team of 13 people and is responsible for their ongoing development, ensuring everyone is motivated, happy and delivering their best work. He also co-hosts the Digital PR Podcast with Louise Parker.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

179. Amanda Arrigotti-White on elevating Food & Bev PR
How can you differentiate your brand in the vast world of Food & Beverage PR? Amanda Arrigotti-White is a force in the food and beverage space. She is Founder & CEO of Curate & Co., where her blend of strategic thinking guides her clients strategy while remaining hands-on with each client’s portfolio. With a proven track record of delivering results, Curate & Co remains one of the most sought-after boutique PR firms in the country for food, beverage, and hospitality public relations. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

178. Tiffany Joy Murchison, TJM & co., on non-profits, finding purpose and DIY PR
Episode 178: non-profits especially need to focus their PR message for optimal results! Tiffany Joy Murchison is CEO of TJM & Co based in Brooklyn, NY where she and her team help non-profits live their purpose by connecting them with their ideal audiences. Hear about how she does it and how she wrote her latest book on #DoItYourself PR in just two weeks! The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. TJM & Co: Facebook - https://www.facebook.com/tjmandco Twitter - https://x.com/tjmandco Instagram - https://www.instagram.com/tjmandco/ Facebook: @tjmandco Instagram: @tjmandco LinkedIn: @TiffanyJoyMurchison

177. Jenn Quader, The Smart Agency on how to get a TEDx talk!
Jenn Quader is President & CEO of The Smart Agency, an Irvine, CA-based firm specalizing in commercial real estate and financial services across the country. Her personal mission is to empower the next generation of confident communicators by sharing her voice in the global movement toward empathetic and human-first business leadership. Her recent TEDx Talk in Paris - “Walking Confidently In The Wrong Direction; A CEO’s Guide To Navigating Change,” - can be found here! In it she offers specific communications strategies to face change, keep walking, communicate clearly, and make a positive impact. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

176. Linda Arroz: from Welder to Model to Producer to PR pro
Career journeys are never a straight line and Linda Arroz is proof! She started her career on a Flint, MI auto assembly line, and followed her passion to become a public speaker, contract model for Spiegel, TV news producer and PR pro! Linda is attracted to ideas, individuals, and information that excite and inform. Established in Los Angeles, the intersection of tech, lifestyle, and entertainment, Arroz likes to say she lives on the Yellow Brick Road. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

175. Tonya McKenzie on Creating a Compelling Personal Brand Thru Podcasting
How can you create your personal brand through podcasting and PR?
Tonya McKenzie is a California-based public relations and media relations professional helping organizations craft their message, tell their story and gain earned media. Her new book, PR & Media Relations for Small Business Success, teaches the importance of a personal brand through podcasting and other communications platforms.
As the founder and owner of Sand and Shores, Tonya is at the forefront of PR, community issues and topics close to her heart and her community. She is an international speaker, an author and advocate for women and youth. A dynamo on social media who always has something interesting to say. She is also active in her community, serving as a Los Angeles County Commissioner of Alcohol and other Drugs. When she’s not busy with all of that you will find her on the baseball field with her kids. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

174. Ed Sweeting, Video Journalist, News 12 Networks
What makes a great TV story? How do you get TV interested in your pitch? Ed Sweeting is a senior photojournalist with News12 Networks and has done it all: covering some of the biggest stories and creating the most iconic moving images of the last three decades. Whether it’s shooting video for a reporter package, runing and gunning as a VO-cam, producing under deadline or running live shots, Ed’s professionalism and keen eye for what looks good on TV puts him at the top of his game. He’s also a ward winning BBQ chef, running Big Ed’s Sweet Smoke BBQ.. where he’s competed in contests across the northeast. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

173. Mona Kinal, G2A com, on marketing digital content
How do you market the world's largest digital marketplace? Mona Kinal, CMO of G2A, talks about how she launches and promotes everything from games, gift cards and subscriptions to software and e-learning. Her latest global brand challenge sees her working across more than 100 markets to launch innovative solutions. In her 20 years in global ecomm, Mona has also served, among others, as the Head of Communications Emerging Markets at Viacom and Head of Communications Central Europe at Discovery Networks. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

172. Jody Fisher on Social Media Dos and Don'ts
You don't have to be a social media expert to grow your channel organically. Jody talks about some dos and don'ts for making your social channels work best for you. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.