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The Set Up | Disruptors of the Music Industry

The Set Up | Disruptors of the Music Industry

By The Set Up Series
Every week, The Set Up Podcast navigates new topics through interviews with disruptors in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter the industry. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.

Before hosting The Set Up, Sydney worked for Rolling Stone Magazine, created music experiences for artists and marketed music festivals.

www.thesetupseries.com
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Redefining Fan Connections with Fan to Band Founder, Jaime Bilotti | EP 55
Jaime Bilotti is the Founder of Fan to Band, an entertainment company with a new approach to fan engagement. Prior to Fan to Band, Jaime worked at all 3 major record labels alongside some of the top talents in the industry. As a fangirl herself she is now an advocate for how much you can learn from having a fan on your favorite artists’ team. Every day, fans are sharing their reaction to artists and their music. By giving fans a platform to voice their ideas; artists and their teams can incorporate fan insight into their strategic and effective campaigns. It’s important to tap into the fan culture. Today, we are discussing fan strategy and how to include top fans into a campaign with examples from Taylor Swift, Jonas Brothers, Olivia Rodrigo and Lorde. -- How Jaime Broke Into Music Starting Fan to Band Defining Fan Engagement Fan Strategy for Artists Getting to Know Your Fans Artists Being Fans of Other Artists Choosing the Right Platform Street Team Strategy -- Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings. -- If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
59:22
September 15, 2021
Planning a Year of Content with Ayaz Hussain | EP 54
Yaz Hussain is the Founder of All About Helping, a music marketing agency in the UK. He provides consultations and free resources to create content on social media.  He started his career at record labels and music brands like SBTV, GRM Daily, Ministry of Sound, and Sony Music prior to launching his agency.  We know how it feels when your music career is stuck in a loop and the only time you post is to promote new music and then you disappear for months. Today, we are discussing social media planning to help guide your posts around you and your music. -- Intro to Yaz Types of Content on Social Social Media Best Practices Creating an Annual Content Calendar Adding Paid Advertising to Your Plans -- Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.) -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
52:25
September 8, 2021
YouTube Strategy with UMG Australia, Calum Anderson | EP 53
Calum Anderson is the YouTube Content Optimization and Creator Partnerships lead at Universal Music Group in Australia. He helps artists and creators to form partnerships and create viral content.  Calum created YouTube videos since 2011 when YouTube was still a baby and the #1 channel in the world only had 4,000,000 subscribers. He is passionate about the industry adopting a holistic "internet lens" on all activations as well as working with online creators to build their own music careers from scratch.   Today, we are unravel how to get discovered on YouTube & the role videos play in music rollouts.   -- Calum’s Background in Gaming + Music  Types of Video on YouTube  YouTube Metrics Tools and Resources  Best Practices for Videos on YouTube  Landing on Autoplay Playlists  Crafting Ideal Titles  Collaborations with Creators  The Art of Viral Moments -- Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings. -- If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
57:02
September 1, 2021
The Key to a Successful Rollout with Jaz Valencia | EP 52
Jazmine Valencia is the President of JV Agency. Prior to starting her own agency, she worked at Island Def Jam as Head of Digital. Jaz has handled over 2000+ musician projects and advanced the careers of top-selling artists likeThe Killers, Fall Out Boy, Avicii, American Authors, and Shawn Mendes. Jazmine is a speaker on various subjects such as Digital Marketing, Social Media, Influencer Marketing, and Women’s Empowerment. She has previously spoken at Harvard University, George Washington University, SXSW, CMJ, and at “Dialog Konferansen” - the largest and most famous conference on digital marketing in Scandinavia. Jazmine Valencia is the President of JV Agency. Prior to starting her own agency, she worked at Island Def Jam as Head of Digital. Jaz has handled over 2000+ musician projects and advanced the careers of top-selling artists like The Killers, Fall Out Boy, Avicii, American Authors, and Shawn Mendes. -- Crafting an Ideal Timeline Changing Plans & Staying within Budget First Steps for a Release Goal Setting for Musicians A Musician’s Role during a Rollout How to Plan Budgets Prioritizing Channels for Promotion Communication is Key -- Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.) -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
58:33
August 18, 2021
Getting Discovered with SEO Expert, Marissa Ryan | EP 51
SEO is about creating relevant content, having a place to house the content, and allowing an audience to find you. It is about being discovered through the search engines by giving their users what they are looking for. Google, Spotify, YouTube...all allow their users to discover new music and new musicians. Marissa Ryan is a 3x founder and with her most recent venture as Co-Founder of VisualFizz, a digital marketing agency in Chicago. She has a decade of Search and Media marketing experience. Marissa has been published in Forbes, Buzzfeed, Apple News, INC., and more on the topics of Marketing, Brand Strategy, and Search. Today, we are discussing how you can leverage the power of content to get discovered. -- What is SEO (Search Engine Optimization)? Types of Search Engines Ranking on Google Search Results Be Repetitive with Your Band Name & Bio Create Collaborations & Follow Similar Artists Websites for Musicians Blog Content by Bands The Debate: Quality or Quantity of Content Spotify as a Search Engine Get Started with SEO -- Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.) -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
55:24
August 11, 2021
Landing a Radio Spot with Sheila DeMoura | EP 50
Sheila DeMoura is the former Head of Marketing at Heroic Music Group. At Heroic Music Group, she helped artists like Taska Black, glue70, rei brown, San Holo, Droeloe and Stephen through their professional development and oversaw all marketing from paid ads, organic content, DSP strategy, partnerships and direct to fan campaigns. She worked a variety of roles in music at CID Entertainment, Festivate, Festival Squad, and 237 Global. Sheila recognized her true passion for marketing and artist development when she managed her first artist, Leah Kate. Recently, Sheila started a series of vulnerability and connection workshops and women’s circles for females in entertainment and is an Artist Manager in LA. Today, we are discussing radio promotion and PR. -- Artist Advocacy at Labels & Agencies Independent vs Label Marketing Radio Campaign Budgets & Types of Stations When to Approach Radio Stations Tools to Use for Radio Market Insight Measuring Success with Radio Shazams  Social Media Engagement -- Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings. -- If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
48:44
August 4, 2021
Foster Demand on Tour with Former Madison House Agent, Jake Schneider | EP 49
What role does touring have in release plans? How do promoters book artists? What are they looking for? Former Partner at Madison House, Jake Schneider played a pivotal role in developing the careers of BASSNECTAR, Lotus, Keys N Krates, KYGO, and many more. With nearly 20 years spent grinding in concerts, he decided it was time to exit the agenting and management world to focus on consulting, in addition to marketing strategy and branding narratives. Jake knows what it takes to go on tour and how to promote yourself as a musician. Today, we are discussing marketing, booking artists for tours and the role of tours in music. -- Journey into Music Developing Artist Partnerships Converting Listeners into Fans Lifestyle & Mental Health on the Road Breaking with LOTUS Getting on Tour as an Indie Artist How Bassnectar Fostered Demand EDM & Gaming Culture -- Use our code for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings. -- If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 15 seconds, and it really makes a difference in helping to convince hard-to-get guests and I also love reading the reviews! We love to see what you all think! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
52:04
July 28, 2021
Creative Marketing with Epic Records, Dylan Brewer | EP 48
Dylan Brewer is the Senior Director of Marketing at Epic Records and had a recent success with Ozzy Osbourne’s launch of the largest release event for Ordinary Man. He was one of two people who booked over 57 tattoo parlors in anticipation for Ozzy's release. Dylan knows the value of branding for artists and being able to tell a story with their music. Prior to Epic Records, he started his career at Google in Music Partnerships collaborating with artists such as Ariana Grande, Sam Smith, Jennifer Lopez, Demi Lovato, and The 1975. He then left to work in Marketing at Def Jam Recordings where he worked with Justin Bieber on his ‘Purpose’ album. Today we will be discussing creative marketing strategies for new albums. -- Why are you excited about the music industry? Background of a Marketing Director at a Label Branding + Building a Campaign Ozzy Osbourne, Tattoo Parlors & “Ordinary Man” Incorporating Events in Releases Timelines for Creative Campaigns Advice for Music Professionals -- Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.) -- -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
46:19
July 21, 2021
TikTok Tips with Digilogue Founder, Drew de Leon | EP 47
Drew de Leon is the Head of Digital Marketing at Alamo Records, formerly the Director of Digital and Def Jam. With over 10 years of experience in the music industry, he has worked with artists such as Rod Wave, Yung Mal, Pusha T, Nas, Alessia Cara, and Teyana Taylor. Starting in 2016, he co-founded the music and tech education community, Digilogue, with a belief of paying it forward within the industry.  Today, we are discussing the very popular social media platform, TikTok, and what it can do for a music career. TikTok is great for music discovery, collaboration and for fun! -- Intro to TikTok Finding Your Community on TikTok Type of Content Distribution of Music to TikTok  The Art of Going "Viral" Future of TikTok: TikTok as a DSP? -- Use our 'fans of The Set Up podcast' link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings. -- If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
52:46
July 14, 2021
Instagram Hacks with Profiting Musician, Fiona Flyte | EP 46
Can you imagine selling out a 2,000 capacity venue on a tour? What do you think you’d make? Fiona Flyte barely made minimum wage in her dream job. Flash forward to today, Fiona helps performing artists leverage social media to create and scale successful online businesses using the Profitable Performer Process. With two decades of professional experience as a singer and voice coach, Fiona is uniquely positioned to understand the challenges facing today’s performing artists. Today, we are discussing organic social media growth on Instagram and Facebook. Selling Out a 2k Capacity Venue Getting Started with Social Media Building Relationships on Social Media Hashtags on Instagram Types of Content for Music Professionals Instagram Profile Features & Bio New Features on Instagram How to Move Your Fans from 1 Platform to Another Engagement in Facebook Groups -- Be more legitimate as an artist and music professional with Bandzoogle.com! To try it free for 30 days, and use the promo code “thesetup” to get 15% off the first year of any subscription. -- If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
01:13:38
July 7, 2021
Dominating Your DSP Strategy with Jenny Kaufman | EP 45
In this episode, we discuss how digital stores (DSPs) convert listeners into fans and how to effectively include this strategy in your music release timeline. As Head of Digital Strategy at Terrorbird, Jenny works with independent artists and record labels to promote their releases to digital stores in the US (Apple, Spotify, etc).  Jenny Kaufman began her career in the music industry as a student at NYU and interned for a variety of companies such as The FADER  and  XL Recordings. When Jenny graduated, her first job was at Glassnote Records as a digital coordinator who worked with Childish Gambino, Mumford and Sons, and Phoenix. Within a few years, she became Director and pivoted out of the label to curate her own roster of projects.  -- Converting Listeners to Fans  When to Pitch DSPs  How to Pitch DSP Playlist Choosing Playlists by Genre Differences between DSPs Paid Ads on DSPs & Audience Insights Creative Strategies -- Use our 'fans of The Set Up podcast' link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup. As always, when you distribute your music to DSPs with DistroKid, they never take a cut. You & your collaborators get 100% of the earnings. -- If you enjoy the podcast, would you be willing to leave us a 5-star review on Apple podcasts? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Want to meet our guests? Join our community (“Set Up Set List") at thesetupseries.com/community
49:02
June 30, 2021
How to Use Data with Jay Gilbert | EP 44
Jay Gilbert turned his love of taking concert photographs into being on the cutting edge of digital sales and marketing as an executive with Universal, Sony and Warner Music Groups. Jay has created and executed unique online marketing plans for a wide variety of artists, including Elton John, KISS, Nirvana, Styx, Bob Marley, Peter Frampton and many more. Jay is also the force behind the excellent Your Morning Coffee newsletter and the Music Biz Weekly Podcast, as well as a partner in the artist and label services company Label Logic. During the interview we spoke about the one thing that artists get wrong with digital strategy, the importance of fundamental artist marketing, the reason why pseudo and unwrapping videos can be so powerful, the importance of radio, and much more. With many platforms to track the performance of your song, video or fanbase, it can be challenging to connect the dots. There's Chartmetric, Bandsintown, Viberate, Spotify, Pandora, Deezer... but what exactly can you gain from the insights? Today, we are discussing the role of data for artists, and why it is important to understand data and plan your next strategy. -- The Set Up podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “thesetup” to get 15% off the first year of any subscription. -- Intro to Jay Intro to Data Artist Assessment Types of Data Metrics Breaking down DSP Data How to Use Data Guidance for Young Artists Changing Goals -- If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community
01:11:24
June 23, 2021
Websites for Artists with Bandzoogle CEO, Stacey Bedford | EP 43
We are joined with CEO of Bandzoogle, Stacey Bedford! After working at Bandzoogle for 11 years, Stacey was named CEO of the music website platform in 2018. She then received the title of Digital Power Player by Billboard Magazine the following year. Bandzoogle actively serves 60,000 artists and labels like Sargent House, from garage band to established artists like Warbringer, WOLFMOTHER, My Life with the Thrill Kill Kult, and Quiet Riot. The Set Up podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “thesetup” to get 15% off the first year of any subscription. -- Your artist website is the perfect space for meet-and-greets without the noise of ads or distractions that social media creates. It’s a space belonging to you alone, that you can curate as the hub for your online presence as a musician. If someone sees your video on YouTube or hears your music on Spotify, they Google you and your website comes up. From there, you can capture their attention and engage them with your music and your brand. Artists tend to undervalue the power of websites just as much as mailing lists. Facebook is not a website. Bandcamp is not a website. Fans want a one-stop shop where they can listen to your music, watch your videos, learn about upcoming shows, and find out more about you. The easier it is to find you, the easier it is to follow you. Creating and maintaining a proper website isn’t just for your fans, either. Talent buyers, music journalists, and all sorts of industry professionals are more biased towards artists who represent themselves well with a professional-looking online presence. -- Today, we are discussing websites and why artists need them. -- Intro to Bandzoogle Purpose of a Website How to Set Up Your Website Website Insights to Understand Your Fans Monetization & Ecommerce Tools Driving Traffic to Your Website (connect to SEO and Email Marketing and EPK) Creating a Mailing List The #1 Mistake -- “A website is really where the rubber meets the road for artists. You control the experience, you capture the data, you own the fan list. “ -- If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community
51:31
June 16, 2021
Resourceful Planning with Marketing Mixtape Founder, Whitney Asher | EP 42
Today, we are discussing resourceful planning and how to be strategic by using free tools that can help you market your own music. Whitney is the founder of The Marketing Mixtape. Having worked at Capitol Records and iHeartMedia, Whitney is passionate about helping musicians share their music stories. To date, Whitney has teamed up with grammy-award winning artists including Jason Mraz as well as “The Voice” Contestants, SoundStripe, Xbox, NASCAR, CamelBak & 200+ musicians of all genres & stages of their music journey. -- DIY vs Doing it Affordably How to Promote Music that is Already Out Creating a Campaign Free Tools for DIY Engaging with Fans and Music Professionals PR Hack: Writing Guest Contributions Building Budgets Budget for a Photo Shoot -- Use our fans of The Set Up podcast link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup A few other cool things: You can use their free marketing tools like mini videos, promo cards and  As always, DistroKid never takes a cut. You & your collaborators get 100% of earnings in total. -- If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community
52:48
June 9, 2021
Album Release Strategy with Head of Digital at Ultra Records, Dani Chavez | EP 41
Dani Chavez is a LA born, New York-based music executive who currently serves as the Head of Digital at Ultra Records. In her time there, she has overseen releases from SOFI TUKKER, Icona Pop, NGHTMRE, Black Coffee and more. Previously, she worked for hip-hop podcaster Reggie Ossé (also known as Combat Jack) and at Shelter PR, a bicoastal personal public relations firm for the likes of Jeff Goldblum and Hilary Swank. Today, well be discussing Black Coffee's album release. Black Coffee & New Album “Subconsciously’ Collaborations with other Artists Timeline of an Album Release Singles vs Album Promotion Understanding your Audience & their Markets Changing Strategies Touring while promoting an Album Fans are everything -- The Set Up podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “thesetup” to get 15% off the first year of any subscription.  -- If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! -- For show notes and past guests, please visit thesetupseries.com Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community
53:39
June 2, 2021
Developing a Music Career with T.I’s Management, Dina Marto | EP 40
We made it lovelies! Last episode of Women Entrepreneurs in Music.... super stoked for this one. Dina Marto (@missmarto) is a seasoned entrepreneur, having shattered gender and ethnic glass ceilings during her 20 years as a music executive and small business owner. She is co-founder of C&D |The Agency, an all women-led management agency that empowers minority women. Prior to C&D, she founded Atlanta staple Twelve Music & Studios and curated one of the South’s most sought-after creative environments to develop talent and produce Billboard-shattering hits. Dina is on the management team for superstar Tip “T.I.” Harris and helped launch his record label Grand Hustle and the popular podcast which became #1 on Apple Podcasts. Dina started her career in music on the A&R team for music mogul Antonio “L.A.” Reid at Island Def Jam, acting as A&R coordinator for albums by Young Jeezy, Nas, Rick Ross, Janet Jackson, LL Cool J and more. In 2015, Dina received a Proclamation from the City of Atlanta for her contributions to the music industry. In this episode, we discuss the role of an A&R, getting a peek inside a record label like Def Jam and learn how to keep pushing forward as an artist. -- “Being a woman is our superpower.” -- 5:00 Intro to Dina Marto 9:00 Record Labels Now & Then 12:00 Digital Presence in Artist Development 18:30 How to Present Demos 20:30 A&R Process 24:00 The Role of a Manager & Managing T.I 29:00 Launching New Projects with Artists 31:00 Identifying the Right Opportunities for Artists 35:00 First Goal for a New Artist 37:30 Entrepreneurship 40:00 Women in Music -- GIVEAWAY!!! We are offering one listener an invite to Clubhouse app (music networking and audio workshops). To Enter: Give us a shout out on your Instagram story! -- Recommended Episode | How to Not Get F*cked by the Industry with Legendary Deal Negotiator, Wendy Day Last Week | Digital Influence with Music Publicist, Ariel Hyatt -- If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! For show notes and past guests, please visit thesetupseries.com/interviews Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! thesetupseries.com/contact Follow us on IG! @thesetupseries
48:27
February 17, 2021
Digital Influence with Music Publicist, Ariel Hyatt | EP 39
Ariel Hyatt (@cyberpr) has been a fierce entrepreneur for 30 years as founder of Cyber PR, an artist development, social media & content strategy firm based in New York City. Her agency advises on how to create online influence and release impactful projects. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding with another one on the way. In this episode, we focus on ways artists and music professionals can increase their influence over digital media and publications. -- “If you are making art and you are making good art, the thing about good art is not everyone is going to love it...and that’s ok." -- 6:00 Cyber PR’s role in Music 9:00 How to Find the Right Publicist 13:00 Knowing Your Plan 17:00 Measuring PR Success 23:00 PR List & Your Network is Key to Your Success 26:30 Watch out for Spammers 29:00 The Types of People You are Pitching to & Understanding the Functions of Pubs 35:00 How to Publicize Yourself 41:00 When to Pitch during a Release 46:00 The Importance of Super Fans 50:00 Essentials of a EPK 58:00 Future of Music Online -- Recommended Episode | Building Your Story with Music Publicist Last Week | How to Pitch and Place Your Music on Playlists --- https://twitter.com/cyberpr -- Use our fans of The Set Up podcast link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup A few other cool things: You can change the splits any time.  You can add or remove collaborators any time.  You can go back in time and see any previous splits.  Your release won’t be delayed if your collaborator is slow to sign up. Instead, we’ll just hold the money for them until they join.  As always, DistroKid never takes a cut. You & your collaborators get 100% of earnings in total. -- If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! --- --- Sign up for Sydney’s email newsletter (“Set Up Set List") at https://www.thesetupseries.com/community --- --- Follow us on IG! @thesetupseries
01:05:29
February 10, 2021
How to Pitch and Place Music on Playlists with Andrea Young | EP 38
Playlisting is a great way to gain exposure for your music but it should not be the only part of your strategy. Artists can gain exposure from the listeners of playlists and playlists continue to build their content to retain their listeners. BUT how can you get your music on playlists? How do you contact curators? How does Spotify work? Andrea has extensive experience running projects and companies from startups to established brands, both inside and outside the music business. As a management executive she has worked for a major label and distribution company on campaigns for major artists; co-owned a music retail chain of 15 stores; co-founded the company that computerized over 2000 retail and wholesale music industry stores and warehouses; and, was part of the group that created SoundScan; ran and chaired Aspen Colorado’s public radio station (APR), and produced and hosted radio news and music shows for over 20 years on APR. Recently she has focused her energies on leading the team at DPG in providing streaming promotion and platform strategies including independent playlisting, music curation and all of DPG’s artist and label services. -- 4:00 $7 Billion Industry for Indie Artists 6:00 Types of Playlists 10:30 How Tracks Get Placed on Playlists 15:00 How to Contact Legitimate Curators & Avoiding Red Flags 20:00 Tracking the Effectiveness of Playlists 24:45 Pitching to Playlists 33:30 How to Prepare Before Your Release Day 40:30 Spotify “Algortorial & Editorial” Playlists Placements 44:00 How Listeners Discover New Music - A Fan Journey 51:00 Strategy for your First Release -- Recommended Episode | Sync Licensing - New Revenue Stream for Musicians Last Week | How to Maximize Your Recording Studio Sessions --- https://www.dpgworldwide.com Music Industry Connection - Playlist directory Submit Hub - Submit your music for feedback  Majestic casual brand/playlist AMP Pandora for Arists -- If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! --- --- Sign up for Sydney’s email newsletter (“Set Up Set List") at https://www.thesetupseries.com/community --- --- Follow us on IG! @thesetupseries
59:19
February 3, 2021
Nashville is Not Just Country Music with Founders, Mimi and Muziqueen | EP 37
When you hear 'Nashville,' what do you envision? Cowboy boots, honky tonks, country music... But Nashville has so much more to offer than Country Music. Nashville has a huge hub for musicians yet there are many under- represented voices in Music Row. It's not called Music City for nothing! The founders of Nashville Is Not Just Country Music, Thalia Ewing (aka The Muziqueen) and Mimi McCarley, is empowered by the Urban scene in Nashville. In this episode, they share the importance of education for R&B, Hip Hop, and Urban communities to thrive in a traditionally country music business infrastructure, while bridging the gap in Music Row to represent non Country musicians. Muziqueen developed her career on the business side of publishing, copyright clearance, and royalty processing, currently at BMG. Mimi came from the creative side in songwriting and producing. The two initially joined forces on a few publishing projects and quickly learned that they had a shared vision: a reality in which Nashville’s Urban music community had access to resources, information, opportunity, and economic stability — the same things that the Country Music machine provides for its artists and industry professionals. In 2014, they founded Nashville Is Not Just Country Music and set about creating space for the people they were working with. They built the organization to provide a resource hub for Nashville creators and execs in Urban, R&B, pop, hip-hop, rock, and other non-country genres.  -- “The first goal is how to get the door open” -- 5:00 Meet Mimi & Muziqueen: Creative & Business 12:30 Nashville is Not Just Country Music 21:00 Does Music Row Reflect Music City? 29:00 Songwriter Process for Publishing 36:30 Split Sheets for Royalty Collection 46:00 Ways to Prepare Your Music to Pitch 54:00 Registering Your Music -- Recommended Episode | Sync Licensing - New Revenue Stream for Musicians Last Week | How to Maximize Your Recording Studio Sessions --- https://www.nashvilleisnotjustcountrymusic.com/ -- Use our fans of The Set Up podcast link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup A few other cool things: You can change the splits any time. You can add or remove collaborators any time. You can go back in time and see any previous splits. Your release won’t be delayed if your collaborator is slow to sign up. Instead, we’ll just hold the money for them until they join. As always, DistroKid never takes a cut. You & your collaborators get 100% of earnings in total. -- If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! --- --- Sign up for Sydney’s email newsletter (“Set Up Set List") at https://www.thesetupseries.com/community --- --- Follow us on IG! @thesetupseries
01:08:02
January 27, 2021
Maximize Your Recording Studio Sessions with Owner, Khloe Churko | EP 36
Did you know that 50% of the studios that show up on Google are home studios? (Not a real statistic but it’s high) Similar to renting an apartment, there are many things to consider when renting a recording studio. Today we discuss how to find the right studio for you and get you acquainted with a good flow to maximize your budget for recording albums along with the following: 🎙️How to Find the Right Studio 🎙️Equipment You Need in the Studio 🎙️Process While in the Studio 🎙️Getting Prepared for Studio Time 🎙️Studio Fees Khloe Churko (@khloechurko) is the co-owner of a 15,000 sq ft luxury recording studio called Hideout Recording (@hideoutlv) and she manages a multi-platinum award winning rock music producer. Khloe recently launched her own business management/bookkeeping company called Pink Noise MGMT (@pinknoisemgmt) that caters to music industry professionals with a emphasis on education and helping DIY artists take control of their business and finances. Khloe was born into the world of music and since then has worked with renowned bands like Rapa roach, Five Finger Death Punch, Backstreet Boys, Lil Wayne and more. She has a knack for music production, business operations and helping indie artists manage their music. --- “It takes a village to grow within the music industry.” --- 3:00 Intro to Khloe, Hideout & Pink Noise 9:00 #1 Misconception when booking Studios 12:30 Preparing yourself for a Studio Session: Drafting Demos, Lyrics, Reference Tracks 15:30 Studio Amenities & Programming Instruments 24:00 Average Hours Spent on an Album 30:00 Studio Shenanigans 41:00 Studio Fees 44:00 Mistakes that You Should Avoid --- Recommended Episode | How to Choose the Right Producer for Your Sound  Last Week | We learned how to promote with your super fans and create eye catching campaigns that engages fans and artists. --- http://www.hideoutlv.com http://www.instagram.com/khloechurko --- Pink Noise MGMT offers cost effective solutions for your bookkeeping and business management needs. Some services include managing accounts payable and receivable, catalog audits, touring profit and loss reports, and more! Pink Noise focuses on the numbers, so you can focus on the music! Visit pinknoisemgmt.com for a quick and easy consultation.  __ If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! --- --- For show notes and past guests, please visit https://www.thesetupseries.com/interviews --- --- Sign up for Sydney’s email newsletter (“Set Up Set List") at https://www.thesetupseries.com/community --- --- Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! https://www.thesetupseries.com/contact --- --- Follow us on IG! @thesetupseries
58:11
January 20, 2021
The Importance of Fan Clubs with Founder of With The Band, Sarah Beth Perry | EP 35
Sarah Beth Perry (@sarahbethperry of @withthebandvip) is a fangirl who made a business out of her love for the relationships between an artist and their fans. In only 3 years, Perry has evolved an idea in her dorm room into captivating packed out arenas with her creative and collaborative fan projects and meet ups. Some of her most notable experiences include her fan engagement activations at the Jonas Brothers’ highly-anticipated HAPPINESS BEGINS TOUR and Kacey Musgraves’ OH WHAT A WORLD TOUR​ s​old-out concert in Nashville, TN.  After winning her first pitch competition in 2017, Perry saw the opportunity she had to further pursue her dream of kickstarting With the Band. Throughout college, she continued to win awards and grant money from multiple pitch competitions from organizations like Belmont University, Sigma Nu Tau, LaunchTN, and was a finalist for both AARP’s Innovation Labs Pitch Competition and the Global Student Entrepreneur Awards. In October of 2019, less than a year after graduating from Belmont University with a double major in Entrepreneurship and Music Business, Perry was named one of Belmont’s Top 100 Alumni Entrepreneurs. She shares her experience working with super fans to help artists promote their music. Super Fans are the modern day fan clubs and they can help you grow within your career through content and promotion. ---  “You can’t boil the ocean. Start with a big idea and filter it down.” --- With The Band is a fan engagement platform founded in 2017 that strives to develop a community for fans and artists to feel a part of something bigger than themselves. --- 2:45 Intro to Sarah Beth Perry 8:30 First Fan Project for Jonas Brothers 16:00 “Super Fans” 20:00 Creative Marketing Campaigns to Get Fans Involved 31:30 Another Solution for Connecting Fans to Artists & Other Fans 36:00 Evolving Projects into a Business 43:00 DO This: Write down a list of your Milestones --- Next Week | We learn how to find the right studio for your music, how to plan your project efficiently and what to pay. Last Week | We learned how to kickstart programs like Patreon to make more money through your music. --- https://www.withtheband.co/ https://www.instagram.com/withthebandvip/ --- If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! --- --- For show notes and past guests, please visit https://www.thesetupseries.com/interviews --- --- Sign up for Sydney’s email newsletter (“Set Up Set List") at https://www.thesetupseries.com/community --- --- Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! https://www.thesetupseries.com/contact --- --- Follow us on IG! @thesetupseries
50:16
January 13, 2021
Launching a Patreon with Music Career Coach, Katie Zaccardi | EP 34
Katie Zaccardi (@katiezaccardi) is a holistic music career coach, artist and songwriter. Through her work in both music and wellness, Katie discovered the urgent need for conversation surrounding self care within the music industry. Out to Be advocates a balanced path to personal and professional success that is grounded in wellness. As a female in music, her mission is to empower other women in music. To kick start her career, she ran a successful crowdfunding campaign to record & release one of her singles. Today, she is sharing how to launch a program successful, in this case, a Patreon. After today, you can kick the belief “there’s no money in the music industry” and find those that will support your music.' --- Patreon allows creators to make an income from their craft while staying independent. Musicians can let their fans become active participants in the work they do by offering them a monthly membership. This usually translates into fans gaining access to exclusive content, community, and insight into a creative process. --- Research Audience Identify what they want to see Know yourself and your strengths Create an offer that has value --- 3:00 Do you believe in New Year’s Resolution? 5:00 Intro to Patreon and How you can use it 9:00 When to Launch a Patreon (Phase 3 of your Music Career) 17:00 What to Offer on Patreon & The Value it brings to Fans 21:00 Planning to Launch a Patreon  31:00 Announcing a Patreon & Continuous Promotion --- Next Week | We will discover how to find and engage with your Super Fans. Super Fans are the modern day fan clubs and they can help you grow within your career through content and promotion. Last Week | We learned how to monetize with Twitch. Now, you can connect your Patreon to your Twitch channel. --- http://www.katiezaccardi.com/ https://www.katiezaccardi.com/freechallenge  https://www.instagram.com/p/CI4AKveh5C3/ --- If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! --- --- For show notes and past guests, please visit https://www.thesetupseries.com/interviews --- --- Sign up for Sydney’s email newsletter (“Set Up Set List") at https://www.thesetupseries.com/community --- --- Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! https://www.thesetupseries.com/contact --- --- Follow us on IG! @thesetupseries
43:30
January 6, 2021
Best Practices for Live Streaming with Author of Twitch for Musicians, Karen Allen | EP 33
Even though Twitch is a livestream platform primarily for gamers, indie musicians are building real fanbases and making enough money for this to be a solid side hustle or even a full-time job. Artists on Twitch are supportive of each other. Viewers are looking for fun, new talent to hang out with online. The category is not over-saturated, so you can still get discovered. And the whole thing has monetization features that are fun for the viewers and lucrative for streamers. Karen shares tips for artists on how to get involved with producing a stream (OBS, Stream Labs, etc), how to navigate the unspoken rules of the music community on Twitch, and how to grow an engaged fanbase that will generate an entirely new stream of revenue.  Karen Allen (@twitchformusic) created "Twitch for Musicians," a book and an online course that demystifies the process of producing and growing a channel on Twitch. She advises labels and artists on their livestream strategy and produces livestream events. She is also a strategy and business development consultant to tech startups in music and entertainment and has held executive positions at the RIAA, Mobile Ecosystem Forum, and TAG Strategic.  -- “Music is more fun when you can share it with other people.”  -- 2:30 Intro to Karen Allen  4:00 Background of Twitch  15:30 Consistency is Key in Live Streaming  22:30 Monetizing on Twitch   26:30 Setting up a Live Stream  32:00 First Rule of Twitch  38:30 Ways to Engage with Fans  47:00 Types of Users on Twitch  48:00 Creating a Community in Twitch  58:00 Breaking away from being a Twitch Artist  -- If you enjoy our podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! For show notes and past guests, please visit https://www.thesetupseries.com/interviews  -- Sign up for Sydney’s email newsletter (“Set Up Set List") at https://www.thesetupseries.com/community 
01:10:12
December 30, 2020
From Side Hustle to Topping Billboard Charts with Trippie Redd's Manager, Charlene Bryant | EP 32
Charlene Bryant (@thecharlenebryant) was formerly a Digital Account Manager for Sony/RCA Inspiration for Christian artists. She started her career as a manager when Trippie Redd's mom called her up one day to help him after tragedy struck. From the success of the last 2.5 years and juggling a full time job with her "side hustle", Charlene ventured out to start her own artist management company, Riveter Management Inc. She is passionate about helping artists, educating her artists on the business of music and building an open relationship with them. “You fall. But it isn’t about falling. We are all going to fail but it is about what it looks like when you get back up.” . Launched "Life's a Trip" 2018, "!" 2019, "Pegasus" October 2020 Topped Billboard Charts 2x Platinum on 4 songs  . 5:45 How Charlene & Trippie Redd Pivoted 11:00 Relationships between Artist & Manager 13:30 Charlene & Trippie Redd HumbleBeginnings 27:00 What it takes to be a Manager 35:00 How to Push Artists forward 43:00 Longevity of a Song as a Goal 48:00 Building Goals - What next after hitting Billboard? 57:00 Trippie on Lil Dicky’s Dave & Life’s a Trip 60:00 What Charlene wants to be Known for . GIVEAWAY!!! We are offering one listener an invite to Clubhouse app (music networking and audio workshops). To Enter: Send us a review on Apple and email us a screenshot. * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! For show notes and past guests, please visit thesetupseries.com/interviews Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! thesetupseries.com/contact Follow us on IG! @thesetupseries
01:05:38
December 23, 2020
How to Not Get F*cked by the Industry with Legendary Deal Negotiator & Artist Advocate, Wendy Day | EP 31
Wendy day (@rapcoaliton) has been in the industry for nearly 30 years. She was instrumental in building the careers of Enimem, David Banner, Twista, Cash Money, Slick Rick, Master P and more. Wendy started as an executive in marketing and advertising, but out of disgust for how the industry exploited rappers, she depleted her life savings to open a nonprofit called the Rap Coalition that helps artists navigate the industry and essentially get rappers out of unfair deals while simultaneously getting them great deals.  She authored the book How to Get a Record Deal⁣ 📘 ⁣She negotiated Cash Money's 30 million dollar deal.⁣ 💰 She negotiated David Banner's 10 million dollar deal⁣ tax 💰 ⁣Day organized the 1997 Rap Olympics, invited Eminem, led to an Interscope Records deal.⁣ 📀 Wendy dedicates her life as an advocate and educator to artists on how to be successful in music, she wants everyone to be able to quit their day jobs to be an artist full time and to frankly not get screwed in the industry. In episode 31 of The Set Up, we are joined by Legendary Music Industry Exec Wendy Day to discuss contracts, development and how to be aware in today's music. And now, she's got something cooking for artists this January!  "You want to sign to a label that is strong where you are strong. If they have a weakness, you want to have a stipulation in the contract that you can hire someone from the outside of the label to do it…..and you want them to pay for it." * 4:00 How Wendy Got Into Music 6:30 New Workshops & Accelerator Program for Artists (Artist Centric) 10:30 Getting Out of Bad Deals & Learning How to Avoid Them 13:30 Wendy’s History with Rap 19:00 New Music & New Genres 23:30 “There’s No Money in Altruism” 29:00 Contracts 38:30 Vanity Metrics 48:30 Content Rules 54:00 Evolution of the Industry 58:30 What you can Learn from Veterans of the Industry 1:19:00 “Asshole Tax” * Resources Book- How to Get a Record Deal Record Deal Calculator  Use our link for $$ off your first year’s membership at with DistroKid. http://distrokid.com/vip/thesetup GIVEAWAY!!! We are offering one listener an invite to Clubhouse app (music networking and audio workshops). To Enter: Send us a review on Apple and email us a screenshot. * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! For show notes and past guests, please visit thesetupseries.com/interviews Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! thesetupseries.com/contact Follow us on IG! @thesetupseries
01:25:30
December 16, 2020
Songwriting Creative Process with Hit Songwriter, Kirsti Manna | EP 30
Struggling to write your next song? Need help finding your voice and style? In episode 30 of The Set Up, We are joined by hit songwriter, Kirsti Manna to discuss her  songwriting process and tips for getting started or getting out of a creative block. Kirsti Manna (@songwritergirl1) is a songwriter and an expert in publishing, you may know her from her many songs from well known country artists with big hits like Austin sang by Blake Shelton and Loud by Big and Rich. Her songs have been heard around the world in such places as CMT, ESPN, Gayle King’s Grammy Special, “The Tonight Show,” “The David Letterman Show,” “Friday Night Lights,” and “Dance Wars.” She empowers girls and women to find their creative voice. In 2008, Kirsti launched “Songwriter Girl” and “Songwriter Girl Camps” (www.songwritergirl.com). “To me, it's scarier to not create something than to create it. It's more frightening to live the life when you never try something that piques your interest.” * 2:00 Intro to Kirsti & Writing Songs for Well Known Artists 2:30 Creative Process & Finding co- writers 12:30 How to Approach Artists to work with 14:00 Pivoting to Virtual Performances & Songwriting Sessions 18:30 Songwriting Camps 23:30 Songwriting Best Practices * Resources Book- Artists Way https://www.songwritergirl.com * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! For show notes and past guests, please visit thesetupseries.com/interviews Sign up for Sydney’s email newsletter (“Set Up Set List") at thesetupseries.com/community Talk to us! Send Sydney an email for any topic or guest submissions OR to say hello! thesetupseries.com/contact Follow us on IG! @thesetupseries
35:01
December 9, 2020
Placing Music in TV and National Commercials with Composer & Music Supervisor, Lisa Brigantino | EP 29
Ever wonder, "How do songs get chosen for that iconic scene in that one movie?" or think, "Wow, I love that song in that car commercial." Learn the world of music supervision, how music is chosen and the creative process in creating music for film and advertisements.  In episode 29, our next guest Lisa Brigantino has placed tons of music throughout her career including Goo Goo Dolls and 21 Pilots for BMW commercials; and she shares her experience creating music and finding music for her clients. “It doesn't matter what the genre is, but it has to sound good and good music is good music. It doesn't matter what genre it is.” -- Takeaways Know the music licensing permissions and rights. Know artists and if they will give permission for certain use cases Find out who the music supervisors are Have templates to streamline the process (tv, internet, film, commercial, etc) Stay organized. Keep your email organized. -- 7:00 What excites Lisa about the Music Industry 9:00 Touring with Lez Zeppelin 21:00 Introduction to Music Supervision 23:00 Placing Music from Goo Dolls and 21 Pilots for BMW commercials 34:00 Evolution of Music Supervision 45:00 Real Life Scenario: Cover Music and Licensing 53:00 How Artists can stand out 1:05:00 Upcoming Shows -- About Lisa Brigantino: Lisa Brigantino is a veteran in the fields of music supervision, talent acquisition, rights clearance, branding and custom music.  Former original  member of Lez Zeppelin, the world's first all girl Led Zeppelin tribute band - played bass, keyboards and mandolin. She got her start in the business as Director of Licensing for BZ/Rights and Permissions, Inc. and then became a founding partner of Creative License, Inc., later serving as the company’s Vice President and Director of Business Affairs.  Lisa then went on to start her own company, Hidden Pond Productions, Inc. Talk to us! Send Sydney an email for your feedback or topics you'd like to learn more about in a future episode.⁣ For more episodes from other awesome Women Musicpreneurs, join our newsletter here! Watch New Episodes→ here Follow us on IG! @thesetupseries https://www.linkedin.com/in/lisabrigantino/ https://lisabrigantino.com/ -- ⁣Every week, The Set Up Podcast navigates a new topic through interviews with the most disruptive minds in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter your background. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast. -- THANKS TO OUR PARTNER DISTROKID! Use our link for $$ off your first year’s membership at with DistroKid. http://distrokid.com/vip/thesetup
01:08:44
December 2, 2020
Support and Mentorship through Community with Business Coach and Podcast Host, Bree Noble | EP 28
Bree quit her corporate job as director of finance to pursue her passion in music. In 2007, she founded an online radio show called Women of Substance Radio to amplify women in music. Through her business, Bree helps female musician-entrepreneurs to live the life that they want. Join us as Bree shares how she pursued music after a corporate role and how connecting with other artists and creating community can shift your music career trajectory. Words of Advice: Share your craft with your immediate network, branch out to those you are connected with and work outward. You are not burdening your family and friends with your work. Be proud! -- 2:00 Intro to Bree | The Struggle of Pursuing a Job in Music after College 10:00 Pursuing Music while working Full Time 15:00 Finding Your Tribe & Mentoring in Music 25:00 Join Online Groups for Support 34:00 Revenue Streams & Knowing Your Worth 38:00 5 Steps to a Career in Music 42:00 Building a Business with Others with the Same Values -- “Everything you do, you learn from it.” -- About Bree: BREE NOBLE is a music marketing & business coach, best-selling author of "The Musician's Profit Path", recognized speaker, and award-winning podcaster. As founder of both Women of Substance Radio and The Female Entrepreneur Musician, Bree is a champion and go-to resource for Indie artists in all genres. Her most popular offerings under her Profitable Musician brand are her Female Musician Academy and her Rock Your Next Release program.   -- Talk to us! Send Sydney an email for your feedback or topics you'd like to learn more about in a future episode.⁣ For more episodes from other awesome Women Musicpreneurs, join our newsletter here! Watch New Episodes→ here Follow us on IG! @thesetupseries -- ⁣Every week, The Set Up Podcast navigates a new topic through interviews with the most disruptive minds in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter your background. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.
50:49
November 25, 2020
Concert Business Resources with Tour Accountant and Educator, Jen Kellogg | EP 27
Jen Kellogg spent 13 years touring until Warped Tour’s last show. Her world got flipped upside down when covid hit. From always on the go to staying at home 24/7 can be a stressful and tough transition, can you relate? In episode 27, Jen, Sam and Sydney discuss the role of a tour accountant, how to get into touring and concerts and what you can do now while you are not on the road. -- Use our fans of The Set Up podcast link for 7% off your first year’s membership at with DistroKid. http://distrokid.com/vip/thesetup -- 4:00 Introduction to Jen Kellogg 10:00 Free Classes for the Business Side of Concerts 20:30 How to Spend Your Time Now & Finding Structure 31:00 Jen’s Background and How She got started 45:00 How Jen Landed her Job at Warped Tour 54:00 The Role of the Tour Accountant 1:00:00 ShowMakers: Resources for Music Industry -- “You are going to be remembered in some way whether you interacted with someone directly in your life or someone you don't know.” -- About Jen Kellogg: Jen Kellogg has spent over 25 adventurous years in the concert industry as a roadie, talent buyer, educator and entrepreneur. During her quarantine, she hosted a virtual workshop series called “Concert Business Basics” to help those starting their career in the concert industry. She crunched numbers as the tour accountant for the Vans Warped Tour from 2009-2017. During that time she co-founded The Entertainment Institute and brought the fan’s unique backstage workshops with artists on the tour. Prior to that, as a talent buyer at Jam Productions, she booked theaters and arenas, and specialized in minor league baseball parks. Her first full tour was with Bob Dylan and Willie Nelson and it sparked her love of the road life. Jen teaches Producing and Touring Live Entertainment at Columbia College Chicago. Talk to us! Send Sydney an email for your feedback or topics you'd like to learn more about in a future episode.⁣ For more episodes from other awesome Women Musicpreneurs, join our newsletter here! Watch New Episodes→ here Follow us on IG! @thesetupseries ⁣Every week, The Set Up Podcast navigates a new topic through interviews with the most disruptive minds in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter your background. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast. Resources Tools of Titans: How Successful People Structure their Day TicketMaster: How the Concert Industry developed with live nation and the growth of promoters.
01:02:18
November 18, 2020
Crafting Your Story for Lasting Impressions in Music with Music Tech Publicist, Laurie Jakobsen | EP 26
Do you know how to pitch yourself for publications, blogs, podcasts or interviews? There are three components to nail down before reaching out to journalists. Create your narrative across a series of stories. Identify all of the channels that you can tell your story. Know your audience; and tailor your messaging accordingly. Reaching out to journalists is very different than posting to your social media accounts. -- 5:00 New Technology and Current Events 7:50 Music Industry Now and Then, Digital Transformation 19:00 Wisdom for The Path Pavers 25:15 Perks of a Woman Entrepreneur 28:20 What is Communications and PR? 31:00 Importance of relationships with Journalists & How to work with them 33:30 When would you need a Publicist? 43:30 How to Format a Press Release 47:45 Know your Audience: Include the Triggers 53:00 Building a long term career that is sustainable in music 1:04:00 Yay or Nay Segment -- “It is very important to put your intention out in the universe.” -- About Laurie: Laurie Jakobsen is the Founder of Jaybird Communications, and has been in music for 25 years. She has worked with music tech companies like Bandsintown, Bandzoogle, Exactuals and artists like Bruce Springsteen, Natalie Merchant and more at Harry Fox Agency and Sony Music before starting her own company. Laurie is active in creating more opportunity for underrepresented voices and the next generation of entrepreneurs as an investor for several women founded startups. This Fall, Laurie is an adjunct professor in Music Business at NYU. -- Talk to us! Send Sydney an email at www.thesetupseries.com/contact for your feedback or topics you'd like to learn more about in a future episode.⁣ For more episodes from other awesome Women Musicpreneurs and join our newsletter for exclusive events, and giveaways→ www.thesetupseries.com
01:12:14
November 11, 2020
New Revenue Streams Revealed with Music Licensing Agency Founder, Yael Meyer | EP 25
Do you know how to place your music in TV shows, film or advertising? Here is a new revenue stream you can explore to support your career. This episode explores the impact of sync on music careers, how to stand out and the process of getting music placed. Sync Licensing has allowed Yael to build her career in music. Through her work in sync, she crossed borders, paid for her personal music and supported her business in music. Yael developed her company as a personal outlet to release, publish and license her own catalogue to film, tv and adverts, but now it has transformed to helping other musicians in the same position. -- Use our fans of The Set Up podcast link for 30% off your first year’s membership with DistroKid. http://distrokid.com/vip/thesetup -- 4:30 Music Publishing Overview 9:30 Creative Process with Agencies 13:00 How your music can stand out 17:00 Sync Licensing as a New Revenue Stream 23:50 Impact of Sync on Music Careers 27:30 Setting Yourself Up for Success 35:00 Women in Music 39:00 Last Advice 42:00 Free Sync Webinar Series -- About Yael: Yael is a Chilean singer, songwriter, multi instrumentalist, and owner of Kli Records, a boutique sync licensing agency. She was named top 100 leaders in Chile for her work in music. -- "Do not give up in the industry! Build your tolerance for adversity." -- Talk to us! Send Sydney an email at www.thesetupseries.com/contact for your feedback or topics you'd like to learn more about in a future episode.⁣ For more episodes from other awesome Women Musicpreneurs and join our newsletter for exclusive events, and giveaways→ www.thesetupseries.com
44:12
November 4, 2020
The Rise of Charitable Events & New Tech Resources with Allie Shaw | EP 24
Looking for resources as a DIY artist? Look no further. Allie Shaw shares new technology that will make your life easier from music production to collaboration. In addition to technology, she shares organizations that provide resources for artists in need and other ways you can get involved virtually. Plus, get a look at amazing success stories from those who consistently live stream (cue the eyeroll...but seriously, you must avoid the burnout!) -- 9:00 sweet relief as a resource through Grants and booking artists for their own shows 12:50 How to get involved with the I Voted Concerts held on November 3rd 16:30  Live Stream Success Stories, How to Help Raise Money & How you can work with causes you care about 22:00 New Technology with New Revenue Streams for Artists 28:30 How Allie paved her own path after an unfortunate event 49:00 Future of Recorded & Live Music **PS get out there and VOTE! Allie’s next project will reward you with free admission to a virtual concert featuring incredible artists with proof of your ballot.** -- About Allie Shaw: Allie Shaw is one powerful woman who powered through a terrible situation, turned her life around with a great support system and paved her own path in music. Allie Shaw is the founder of a consulting and branding firm called Manic Monkee. Formerly a journalist at MTV and VH1, she started her own music magazine that went national. Shaw was the Director Of Live Events for Rachael Ray/Watch Entertainment and Operations Manager for Listen Records/Sony the label owned by Rachael Ray. Co-creator and Event Producer and talent booker and co-host emcee for Rachael Ray at festivals like the highly touted Feedback Festival during SXSW. Shaw is on the Board of Directors for Non Profit Music Charity Sweet Relief and has a passion for events with a cause. -- “From hospital to hyperactive train...” -- Talk to us! Send Sydney an email at www.thesetupseries.com/contact for your feedback or topics you'd like to learn more about in a future episode.⁣ For more episodes from other awesome Women Musicpreneurs and join our newsletter for exclusive events, and giveaways→ www.thesetupseries.com
01:00:05
October 28, 2020
Building The Foundation of Your Music Career with Artist Manager, Roanne Mesirow | EP 23
Want to learn tips for using Instagram? Want more ways to grow your following? In today's age, artists have the job of 5 people. They are expected to have a social following, practice their craft, collaborate with other artists; all tasks while on a budget. Don't have a budget? “There’s always a solution to everything." Check out this episode to build the foundation for your musical career. -- 7:00 The Role of a Manager 10:00 Foundations of An Artist's Career 12:00 No budget? No problem. 14:00 Power of Instagram 22:00 Music Promotion: Do Not Do This. 27:00 Artist Overlook These Two Platforms 33 Covid Adjustments . Show Notes ---> For more episodes, guest episodes and request a topic, visit www.thesetupseries.com . Our Guest Roanne Mesirow founded Mezz Entertainment to develop the careers of individuals and companies in music through creative direction, promotion, management, and event production. She has secured collaborations with Grammy Winning producers, major music publications, festivals and brands like Reebok. In episode 23, she shares an incredible checklist for artists who are jumpstarting their music career. . This episode is in partnership with DistroKid as mentioned in Episode 17! Use our VIP link for 7% off your first year’s membership with DistroKid http://distrokid.com/vip/thesetup
43:32
October 21, 2020
Bounce Back From Covid with Mindset Coach, Suz Paulinski | EP 22
Feeling drained as a music professional in an industry that is on pause? Check in with yourself, build positive habits and get back in the swing of things. Let's land you that new job, build your brand and manage your time better in episode 22 of The Set Up Podcast.  . Suz Paulinski has been in the industry 18 years, she started at Atlantic Records, then Astralwerks (EMI). After years of burnout and chasing the 'hustle' inside the corporate bubble, she finally was too ill to continue doing things the same way. 6 years later, Suz is going strong as founder of the Rock/Star Advocate, a mindset coach for music industry professionals. In this episode, we explore self care and how we can bounce back from covid.  . www.thesetupseries.com 
01:00:53
October 14, 2020
Mastering Your Music & Finding the Right Producer with Emily Satterlee| EP 21
Are you struggling to find the right producers to collaborate with? Hint: it is not as simple as checking out the artists they've worked with or the genres produced for. Emily made an album with a male music producer who discovered her from her live performances. The arrangement ended when Emily refused to date him or give him majority songwriting credits to her songs she wrote in their entirety from chord progressions, lyrics, to melodies.  The producer had a lawyer. The lawyer sent threats to Emily, claiming her refusal to cooperate had caused him to lose money from the potential of money he could have made. He threatened to sue Emily for astronomical amounts of money. He sent demands that the songs be removed from the internet and to cease any reproduction. Emily’s inexperience in the music industry led her to cave. She felt devastated, powerless, and confused.  . For more episodes, information on our guests and join our newsletter for exclusive events, giveaways and more--> www.thesetupseries.com  . Our Guest Emily Satterlee is our first Female Musicpreneur. Singer-songwriter turned Co-Founder of ItyDity.com, a tech start up that transforms how artists and producers collaborate.  Previous to her current role, Emily helped launch a full service production agency that aimed to help artists develop their sound and produce their music. Now with ItyDity, Emily is determined to provide a similar support system for all DIY artists.  . This episode is in partnership with DistroKid as mentioned in Episode 17! Use our VIP link for 7% off your first year’s membership with DistroKid http://distrokid.com/vip/thesetup
52:22
October 7, 2020
Impact of Coronavirus on Touring with Lead Guitarist, Dylan Hester | EP 3
Dylan Hester has been touring for the last 2 years with the talented country artist, Mitchell Tenpenny, until Coronavirus brought them to an abrupt halt. He shares his experience dealing with the impact of Coronavirus, artist relief funds and life touring as a musician before the pandemic. ⁣ ⁣ Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.⁣ ⁣ https://instagram.com/thesetupseries⁣ https://twitter.com/TheSetUpSeries⁣ https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm⁣ https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845⁣ https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ⁣ https://www.linkedin.com/groups/13843111/⁣ www.instagram.com/dylanhestermusic⁣ www.mitchell10penny.com
20:25
September 18, 2020
Behind the Scenes of Virtual Festivals with Streaming Tech Entrepreneur, Tony Mugavero | EP 18
Tony breaks down Virtual Festivals, Virtual Reality and the Future of Live Streaming. Tony Mugavero is a music producer, engineer and entrepreneur. He is the Co-Founder of Littlstar, a global platform dedicated to immersive virtual and augmented reality content. Tony and Littlstar have created virtual environments for virtual festivals, known for their work with Brownies & Lemonade/Proximity's Digital Mirage, Porter Robinson's Secret Sky, Lightning in a Bottle and Insomniac's Electric Daisy Carnival (EDC). You can expect these main topics in Episode 18 of The Set Up.  4:15 What is Virtual Reality and 360 Video?  8:43 How to Overcome Challenges when Live Streaming Events  12:00, 20:00 Virtual Reality Festivals 12:59 Live Streaming Best Practices  17:00 Building a Virtual Environment  30:00 Future of Live Streaming   Listen to the full episode Episode 18 of The Set Up Podcast at https://www.thesetupseries.com  Join the weekly newsletter www.thesetupseries.com/community  Connect with Sydney www.instagram.com/thesetupseries   MORE ON TONY MUGAVERO  Twitter: https://twitter.com/HesSoTony  Instagram: https://www.instagram.com/hessotony  Linkedin: https://www.linkedin.com/in/tonymugavero 
43:58
September 16, 2020
Curating Connections with agency founder, Joe Lucchese | EP 20
Joe Lucchese is the Founder of Pro-Ject, an award winning experiential agency. He started Pro-Ject from the principle of making connections, known as the "Relationship Architects." Pro-ject originally curated a networking event series using their proprietary app that made the first step of networking easier for you. Since then, they became a full service agency who produces brand activations across the nation. They have had activations at Pitchfork, Mamby on the Beach, SXSW, Spring Awakening, Art Basel and many more. Prior to Pro-Ject, Joe was a full time tour manager for well known artists like Sum 41, Phoenix, Kings of Leon, U2, Coldplay and Black Eyed Peas. Through 11 years of touring, Joe created an extensive network of relationships that made him realize the power of connection. His journey started while on the student board with the opportunity to produce student events and help place students in entertainment internships at the University of Nevada. One of the internship opportunities was for Tony Hawk skateboarding event managed by Bill Silva and his team. Through a close friend, Joe joined Bill Silva's management company and toured with Jason Mraz. Joe shares his journey from full time touring to entrepreneurship. Joe discusses the importance of relationships, his journey building a business and branded experiences.  You can expect these main topics in Episode 20 of The Set Up Podcast.  2:00 Background of Pro-Ject 10:50 Importance of branded experiences at festivals  12:30 Evoking Emotion through experiences  17:00 The Process of Producing Branded Activations  23:00 3 Elements to prepare activations  25:50 Utilizing your network  35:50 How to pivot your business during covid  Listen to Episode 20 of The Set Up Podcast here! Show Notes Share feedback and topic requests at www.thesetupseries.com/community https://www.instagram.com/thesetupseries https://www.instagram.com/pro-ject1 https://www.pro-ject.is
37:51
September 15, 2020
Composing Music for Video Games with the The Witcher composer, Mikolai Stroinski | EP 8
I am joined by Mikolai stroinski who has composed music for video games for 16 years. He is best known for his Music in "Witcher 3," "Age of Empires 4," "League of Legends," and most recently, "Bee Simulator" which has just won Game Audio Network Guild Award for Best Music in an Indie Game. ⁣ Before Witcher was a compelling series on Netflix, Witcher 3 was the Video Game of the Year in 2015. The music tied the video game together and created an in depth world that every player invested lots of their time in.⁣ Music has always been a great way to create a compelling story and evoke emotion.  You will learn the role music plays in video games, how Mikolai creates scores of music, and his unique role in game development. If you love music, this episode will give you a new perspective on the relationship music and video games have.⁣  Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.⁣ ⁣ https://instagram.com/thesetupseries⁣ https://twitter.com/TheSetUpSeries⁣ https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm⁣ https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845⁣ https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ⁣ https://www.linkedin.com/groups/13843111/ www.mikolaistroinski.com www.soundcloud.com/mikolai-stroinski
22:38
September 13, 2020
Behind the Scenes of Touring with Xavier Omar's Audio Engineer, Yasmine Mifdal | EP 2
Yasmine Mifdal is a talented audio engineer who has been touring with R&B singer, Xavier Omar, and rapper, Smino. As a young, female audio engineer, she stands out amongst the usual crew members on tour and big events but with her skill set, she is the fastest growing audio engineer in the business. Because of her tenacity when she was a student at Columbia and knowledge of her worth, she is able to land gigs with artists and big events like Nascar and Coachella.⁣ ⁣ She shares stories on the road, mixing for artists and what it means to be a gig worker. ⁣ ⁣  Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.⁣ ⁣ https://instagram.com/thesetupseries⁣ https://twitter.com/TheSetUpSeries⁣ https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm⁣ https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845⁣ https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ⁣ https://www.linkedin.com/groups/13843111/⁣ www.linkedin.com/in/yasmine-mifdal-8abb97b9⁣ www.instagram.com/yasminemifdal
18:39
September 9, 2020
How to Succeed in 4 years from former Pro Baseball player and Entrepreneur, Jason Euler | EP 19
Jason Euler is the Founder of Kinekt (formerly The Artist Path), a mentoring platform for creative professionals to connect with industry professionals. He is also the Experience Creator for Relentless Beats and Manager of Bella Renee, R3ll, Ekonovah and Tydi. Jason's passion for music started when he was 23 years old while attending his first festival, Mad Decent Block Party. Although he lost all of his friends and paid $85 for an uber home, he knew he found his calling. Jason rented a party bus for the next festival so that he can have a safe ride home and ended up making $2,000 in which he donated to a Children's Hospital. Octiv Entertainment was founded as a transportation service for festivals and quickly evolved to talent buying and producing house/bass shows in Phoenix. Jason produced his first major event in partnership with a local hotspot which got cancelled two days prior to the show. That did not stop him from doing everything he can to make it happen. Seventy events over 2 years later, Octiv was acquired by Relentless Beats, a large concert and festival producer in the Southwest. Before paving a path in music, Jason was a professional baseball player for the Cardinals. Follow along as he shares how baseball helped his career in music and other things he learned along the way.  Jason discusses the importance of mentors in music, his journey building a business and artist management advice. You can expect these main topics in Episode 19 of The Set Up Podcast.  10:52 Preparing Yourself for Music  13:02 Overcoming Failure  16:57 Mentor Program for Music Professionals  25:25 Artist Attributes & Understanding your Fans  30:52 Artists without a Budget  35:57 What To Do During Covid & What To Expect After Covid  Show Notes  Send Sydney topic requests and questions at www.thesetupseries.com. Also visit www.thesetupseries.com/community for upcoming events and networking opportunities. ⁣Every week, The Set Up Podcast navigates a new topic through interviews with the most disruptive minds in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter your background. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast.  https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ⁣  www.instagram.com/thesetuperies  Guest www.instagram.com/jasoneulermgmt  https://www.facebook.com/jasoneulermgmt  www.twitter.com/jasoneulermgmt https://www.jasoneuler.ventures
47:01
August 5, 2020
Everything You Need To Know About Music Videos with Hope Taylor | EP 17
Hope breaks down the importance of music videos and the overall process for creating one. Whether you are working with artists or are an artist yourself, this episode focuses on how you can create a music video independently or with a team. You can expect these main topics in our full episode at the link below. Music Video Production Process How to Fit Music Videos in a Music Marketing Strategy Ways to Re-purpose Your Content Video Editing Tools "Utilize your resources! Focus on the things you can do." Hope Taylor is an artist and entrepreneur. She is part of the emerging electronic duo Silent Disco Sex, who brought us "Shapeshifters" and newest EP "Concubine." Her music is heavily influenced by Porishead and Nine Inch Nails. Hope is known for her unique sound design and dark, cinematic vibes in her music and her music videos. Without any prior experience in video production, she created her first music video by herself and quickly realized it was her calling. As a DIY artist, Hope continues to be the producer, videographer, creative director, video editor and subject of all her music videos. Over the years, she has mastered the overall process of creating content and strategy for artists' music. Realizing that there wasn't a central hub where she can collaborate on all creative aspects of her musical career, Hope launched A.F.T.A Music in response to all of the artists who also experience the same challenges. Visit www.thesetupseries.com for more episodes, guest bios AND to submit any topic requests. Join the weekly newsletter www.thesetupseries.com/community Connect with Sydney www.instagram.com/thesetupseries Show Notes "Concubine" Out Now! www.instagram.com/a.f.t.a.music www.aftamusic.com Listen to Episode 17 of The Set Up Podcast here!
56:16
July 22, 2020
New Technology that makes Artists' Lives Easier with Ed Brew | EP 16
"Having worked with labels and artists, I saw how broken the music submission landscape was and wanted to streamline it so it worked for both artists and labels." Ed Brew is the Founder of 3 companies, created with the mission to make the music industry better and easier for artists to succeed. Ed is now the CEO of LabelRadar, a platform that allows artists to directly submit clips of their music directly to their favorite record labels. He is on a mission to make the demo submission process easier for artists, labels and promoters. Ed unintentionally got his first break in music after he put together a successful music compilation to raise money for a charity event. Soon after, he joined a content licensing agency, working with popular Youtube channels like Trap Nation and Proximity (creators of Digital Mirage Digital Festival) to secure the rights to music for their playlists. Once he got his feet wet in licensing, Ed expanded his experience into sync licensing and soon created his first company, Visceral Music, focusing on securing music from electronic artists for film, TV and video games. He worked with brands like EA Games, HP and Bridgestone and working with lots of artists nationwide. With years of creating relationships with artists, he founded his second company, Hello Group, that focuses on talent management. He has worked with Grammy winning songwriters, artists and music influencers; one of which grew from 40,000 subscribers to 2 Million subscribers in just 4 years. In this episode of The Set Up Podcast, we provide advice on how to help artists develop their careers. Whether you are working with artists or are an artist, this episode breaks down areas to focus within their careers and offers an easy way to submit music to record labels. You can expect these main topics in our full episode at the link below. Key Elements of an Artist Career 3 Areas to Focus on as an Artist Manager Overview of Record Label Demo Review Process How to Submit Music to a Label Recommended App to Download Talk to us! Send Sydney an email at www.thesetupseries.com/contact for your feedback or topics you'd like to learn more about in a future episode.⁣ For other episodes, visit www.thesetupseries.com ⁣Every week, The Set Up Podcast navigates a new topic through interviews with the most disruptive minds in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter your background. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast. https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ⁣ www.instagram.com/thesetupseries www.twitter.com/thesetupseries www.facebook.com/thesetupseries Episode Show Links www.labelradar.com www.instagram/ed.brew www.twitter/hellobrew
32:25
July 15, 2020
Visual Storytelling with Chance The Rapper's Creative Director, Michael Apostolos | EP 15
Michael Apostolos is the Creative Director and Production Designer behind live entertainment and musical performances for Noah Cyrus, Billie Eilish, Travis Scott, Marren Morris, Alicia Keys, and many more. His stage work can be seen for live performances during the Grammys, Billboard Music Awards, Jimmy Fallon, Late Late Show and SNL. Michael has worked on every performance with Chance the Rapper for the last 7 years. He is the visual story teller for artists’ music. Before he worked with artists, Michael started his career as a lighting technician for a suburban Illinois lighting company during high school where he got his first taste of live events and venue shows. He quickly turned into a freelance lighting designer, working for Chance the Rapper and various artists. Some of his past work includes "The Big Store" as an interactive exhibit to announce Chance the Rapper's album "The Big Day," and Noah Cyrus TV performances on Jimmy Fallon and The Late Late Show. He founded Four Line Creative at the end of 2019, a space to create with other creative professionals. He sums up his work as a Visual Storyteller who works with teams to create the visual story for an artist's music including their performances and music videos. In this episode of The Set Up Podcast, you will learn the "ins and outs" of stage and lighting design and music performance creative direction. Whether you are working with artists or are an artist, this episode breaks down the production that goes into a performance. You can expect these main topics in our full episode at the link below. Lighting Design Console Types & Beginner Consoles Creative Process for live performances TV Studio Performance Set Up Top Factor in Production (to not make this mistake) Resources Send Sydney an email at www.thesetupseries.com/contact for your feedback or topics you'd like to learn more about in a future episode.⁣ For other episodes, visit www.thesetupseries.com ⁣Every week, The Set Up Podcast navigates a new topic through interviews with the most disruptive minds in the music industry―turning their experiences working behind the scenes into actionable advice you can use in your life no matter your background. If you’re passionate about paving your own path and inspired to connect with like-minded professionals, hit the subscribe button, because we'll help set you up for success at The Set Up Podcast. https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ⁣ www.instagram.com/thesetupseries www.twitter.com/thesetupseries www.facebook.com/thesetupseries Episode Show Links www.michaelapostolos.com www.fourlinecreative.com https://www.youtube.com/watch?v=jyPM8928SJ8 https://www.kirkfranklin.com/
33:17
July 8, 2020
How To Make Your Music Career a Business with James Landry | EP 14
James Landry understands artists and treats artists’ music careers as a business. He spent the first part of his life getting his PhD in entertainment law and now owns two companies aimed for artists to receive the income they deserve.   James Landry dedicates his career to expose the pitfalls within music promotion and distribution; and educates independent artists through his music marketing agency, music distribution platform and podcast. He stays true to his mantra so stick around and find out how he sets artists up for success.   In Episode 14 of The Set Up Podcast,  my guest and I discuss music marketing strategies, why artists should treat their music career as a business and how music distribution and promotion works. How To Make Your Music Career a Business  1. Understand the Music Business and How it Works  2. Learn who your audience is  3. Define Your Goal as an Artist  4. Using Spotify as part of Your Marketing Strategy  5. Music Distribution Challenges 6. Artist Income Streams   Send your topic suggestions and questions HERE: www.thesetupseries.com/contact  Subscribe to The Set Up Podcast HERE: www.thesetupseries.com/listen  Follow us on Instagram HERE: www.instagram.com/thesetupseries  Follow us on Twitter HERE: www.twitter.com/thesetupseries   www.denovoagency.com  www.instagram.com/jameslandry_
36:11
July 1, 2020
Future of Music Festivals with the Founder of Festival Squad, Stephanie Rosa | EP 13
“Instead of festing for myself, I am festing for others. I'm working on it so they can have the experience." Stephanie Rosa is the founder of Festival Squad, a festival news publication where you can find the latest updates in music, and Festivate, a social media agency. She is now the business development executive at Festicket, a ticketing platform for festivals and concerts. You can call her FestQueen. Before Stephanie started her music career, she worked in medical sales. After having a very tough year, she decided to quit, pack up her things, travel the US then Eurasia and wrote about her journey based on a suggestion from a friend. She quickly realized that she wanted to pursue her passion and make a career out of it. What started as a travel blog, quickly turned into a credible festival resource for passionate music fans. In this episode, Stephanie shares the uphill battle of starting a business, how she grew her business and the future of music festivals. Check out the new updates in the world of music and what to expect later this summer! www.thesetupseries.com/listen www.instagram.com/thesetupseries www.festivalsquad.com steph.rosa@festivate.com Email Sydney for any topic suggestions or feedback at www.thesetupseries.com/contact
32:02
June 24, 2020
Transitioning Careers as a Recording Artist turned Cameo Executive with Mat Devine | EP 12
“You don't want the  linear. You want the highs and the lows. You want the crashes and the victories. You need that."  Mat Devine is the Head of Music Partnerships at Cameo, a social platform where celebrities send paid “shout outs” to their fans. He helps artists join the app. Before Mat spearheaded the musician acquisitions at Cameo, he spent the last 25 years of his life producing albums, touring and making music with his bands Kill Hannah and Wrongchilde.  He founded Kill Hannah in the late 90's while attending college in Chicago. He spent 6 years hustling, developing a cult following in Chicago to get signed to a record label.  In this episode, we discuss the pivot from being a musician to the tech world and how being an artist prepared Mat for his current role. As a musician himself, he understands the challenges and the ever evolving landscape artists and professionals in the music business need to adapt to. His mission is to continuously connect artists to their fans and help artists with additional nontraditional revenue streams during times like this pandemic. The music industry is dynamic. As music industry professionals, our career paths do not have to be conventional or linear. We have the opportunity to test different routes and discover our passions. It is okay to fail or pivot because then, we can grow as professionals and humans.   Check out all episodes and guest profiles at www.thesetupseries.com Send any feedback or topics you'd like to learn more about to Sydney at thesetupcommunity@gmail.com.  devine@cameo.com  www.instagram.com/matdevineslife  www.instagram.com/thesetuperies
45:15
June 17, 2020
Stand Out from the Clutter with Graphic Designer, Megan Gersch | EP 11
Megan Gersch ensures that artists and venues make money and stand out with branding and design of their merchandise, websites and logos.⁣  Megan has been the Graphic Designer and Creative Director for Live Nation, Spaceland Presents (owner of Echo, Echoplex and Regent Theater in Los Angeles) and KCRW. ⁣ ⁣ She now owns her own business and shares tips on the branding process, how to obtain clients and what to expect when freelancing.⁣ ⁣  Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.⁣ ⁣ https://instagram.com/thesetupseries⁣  https://twitter.com/TheSetUpSeries⁣  https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm⁣  https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845⁣ https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ⁣  https://www.linkedin.com/groups/13843111/⁣  www.instagram.com/megangerschdesign⁣ www.megangersch.com⁣ and hello @megangersch.com www.spacelandpresents.com⁣ www.adobe.com
20:03
June 10, 2020
Getting Supported through Brand Partnerships with Ryan Smith | EP 10
“Have a hunger for knowledge. Know more than you are expected to know. More importantly, when you don’t know it, It’s ok to ask someone who does.”⁣ Ryan Smith has worked with Maroon 5, Iron Maiden, Judas Priest, Luke Bryan, The Who and many many more!⁣ In Episode 10 of The Set Up Podcast, we discuss the importance of Artist Relations for musicians. Ryan Smith has been an Artist Relations Manager for over 25 years and set up an office at a rehearsal hall in Nashville when country music was exploding. He has been to over 2000 shows with the Ryman Theater being one of his favorite venues.⁣ He shares experiences working with artists, how his career started, how he supports and helps set them up for success starting with their audio equipment.⁣ ⁣ Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.⁣ ⁣ https://instagram.com/thesetupseries⁣ ⁣ https://twitter.com/TheSetUpSeries⁣ ⁣ https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm⁣ ⁣ https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845⁣ ⁣ https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ⁣ ⁣ https://www.linkedin.com/groups/13843111/⁣ ⁣ https://www.linkedin.com/in/ryan-smith-3072243/⁣ ⁣ www.shure.com⁣
20:58
May 27, 2020
Tour Management During Coronavirus with Nick Kandelaki | EP 9
Nick Kandelaki is named Forbes 30 Under 30, was the tour manager for Macy Gray, and is the Executive Producer of emerging singer, songwriter and bassist, Nik West's album "Moody."⁣In Episode 9 of The Set Up Podcast, Sydney is joined with Nick Kandelaki.  ⁣ We discuss the responsibilities and challenges of tour management, how coronavirus has affected touring, and the importance of persistence while building relationships in the music industry. ⁣ ⁣ Nick gives us a glimpse into his world within music. Check out this episode to learn tour management logistics, elements of album production, how to stay organized and tour strategy.⁣ ⁣ Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.⁣ https://instagram.com/thesetupseries⁣ https://twitter.com/TheSetUpSeries⁣ https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm⁣ https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845⁣ https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ⁣ https://www.linkedin.com/groups/13843111/⁣ ⁣ @nikoloz.kandelaki⁣ https://www.linkedin.com/in/nikolozkandelaki/⁣ ⁣
26:20
May 20, 2020
Building A Personal & Professional Brand with Serial Entrepreneur, Izzy Lugo | EP 7
Izzy Lugo is the COO of a content and events agency called Urban Misfit Ventures. He and his co founders built the brand that you see today from what started out as a traveling podcast. He creates beautiful video content for festivals, artists, influencers and nationwide household brands. His journey didn't start this way, he was unemployed before he started his company. Izzy is living proof of the power of being yourself and believing in your vision.  In this episode, we go behind the scenes  of content creation and how to build personal and professional brands from scratch. https://linktr.ee/thesetupseries⁣ ⁣ Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.⁣ www.thesetupseries.com https://instagram.com/thesetupseries⁣ https://twitter.com/TheSetUpSeries⁣ https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ⁣ https://www.linkedin.com/groups/13843111/ www.urbanmisfitventures.com www.instagram.com/itsizzylugo
19:30
May 6, 2020
Navigating Record Labels with Attorney, Brian Witkin | EP 6
Brian Witkin is a music business triple threat. He produces music, owns a record label, and is a practicing entertainment attorney. Brian has spent nearly two decades in the record business and continues to be active as an artist, and Grammy voting member of the Recording Academy.⁣ ⁣ In this episode, he shares the "ins and outs" of marketing new music and offers great resources for musicians. ⁣ Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.⁣ ⁣www.thesetupseries.com https://www.linkedin.com/groups/13843111/⁣ www.pacificrecords.com⁣ www.brianwitkin.com⁣ www.instagram.com/brianawitkin⁣
18:14
April 29, 2020
Securing Brand Collaborations with Cory Lorentz | EP 5
Cory Lorentz  has been the Artist Relations Manager for Shure for over 20 years. Cory shares stories working with artists like Bea Miller, Iron Maiden, Matt & Kim and Henry Rollins. He has created content, been on tour and helped support their careers starting with their audio equipment. ⁣ Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.⁣ www.thesetupseries.com https://www.linkedin.com/groups/13843111/⁣ www.shure.com⁣ www.linkedin.com/in/corylorentz
20:04
April 22, 2020
Creating Art for Music Experiences with Zac Hall | EP 4
Zac Hall is a talented art director and installation artist who created a new wave of design for musical experiences. He has created sets for Chance the Rapper's music video, The Late Late Show performance and album release event. His work can also be seen during NBA All Star Weekend and Chicago productions like Active the Loop and Rituals. ⁣ ⁣ Zac shares his inspiration behind his floral art, how he sets up these pieces for artists and fans, and how he was able to make a career out of his passion (transitioning from a marketing corporate role).⁣ ⁣ https://linktr.ee/thesetupseries⁣ ⁣ Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.⁣ ⁣ https://instagram.com/thesetupseries⁣ https://twitter.com/TheSetUpSeries⁣ https://open.spotify.com/show/6qvb7YAMbHJ9N9zH3W2QSm⁣ https://podcasts.apple.com/us/podcast/the-set-up-a-look-inside-the-music-industry/id1500949845⁣ https://www.youtube.com/channel/UCSnl3gWZ61qZoSMxpjd8LbQ⁣ https://www.linkedin.com/groups/13843111/⁣ www.zachalldesign.com⁣ www.instagram/exactlyzac
19:34
April 15, 2020
Behind the Scenes of Music Festival Production with Ace Antonio | EP 1
⁣Ace Antonio is the Founder and Executive Producer of The Beat Stop, a festival news video publication.⁣ He is also the Marketing Director of Pacific Records and Producer of Sun God Music Festival.⁣ In the first episode of The Set Up, Sydney and Ace discuss the biggest live event conference in the nation XLive, behind the scenes of festival production, and building an original video series.⁣ Send Sydney an email at thesetupcommunity@gmail.com for your feedback or topics you'd like to learn more about in a future episode.⁣ ⁣ www.thesetupseries.com https://www.linkedin.com/groups/13843111/⁣ https://www.youtube.com/thebeatstop⁣ www.instagram.com/realaceantonio⁣ www.instagram.com/thebeatstoptv⁣
20:10
March 25, 2020