The Story Advantage
By Eme Bassey
I believe we can build a better business and a better life by telling better stories.
The Story Advantage podcast will explore how to use story-driven marketing to get seen, get heard and get paid online.
We will also have conversations with friends and experts who have used the power of story to get seen, get heard and get paid online.
The Story AdvantageFeb 08, 2021
Are you not tired?!?? - 15 Commitments you MUST make to yourself so that you can get unstuck and move your business forward.
If you want to have what others don’t have you must be willing to do what others will not do.
If you need a pick me up or a kick up the backside to get you back on track then this is the episode for you.
The gloves come off as DK Jonah & Eme Bassey address the common problems, mistakes and issues many of our clients and colleagues struggle with in the online space.
As a tag team we are saying #enoughisenough and #nomoremrniceguy
Listen to the end if you are ready to give your business a push. Finally we would love to welcome you to the free 3Q Accountability Telegram group.
#conversationswithDKandEme #15commitments #3Qaccountability
The 15 Commitments are:
1. Get Serious
2. Sell!!!
3. Consistency
4. Show up/show your face
5. No more excuses.
6. No more Ego
7. Follow instructions and do the work
8. Trust the process. Trust the experts.
9. No more wasting time
10. No overthinking - Take action
11. Its not your village people its you.
12. Show up for your brand
13. Decide & Commit
14. Play the long game
15. Go! Go forth and prosper
Next step:
Join the 3Q Accountability group (telegram group?)
Every Sunday night 8-9pm, simply open your telegram and create a post"
Answering these 3 questions.
What did u achieve this week?
What was your biggest struggle?
What one thing do you want to achieve next week?
The #1 Secret to a Successful Email Marketing Strategy
Over the past few years, I've been learnt a lot about marketing - all the high tech things like building websites and mailing lists and conversion rates and open rates and funnels and optin pages - all kinds of tech things... At the end of the day, I found that I still came back full circle to discover that everything revolves around relationships. You may not know clever sales psychology or internet hacks and tricks but if you know how to start grow and keep a relationship, you are golden.
This episode talks about the power and benefits of follow-up in our email marketing (including using it to build strong relationships.
Resources Mentioned:
Email Profit Bootcamp
5 Monsters you must SLAY to accelerate your business in 2021
In today’s episode we are talking about 5 Monsters you must slay to accelerate your business in 2021.
Monsters must be killed, captured, or escaped. We cannot just manage these monsters we must dominate them, master them. No compromise. No drawing back.
It’s a daily fight but the key is to stay on top more than half the time. The key is to kick its butt more often than it kicks yours
Overcome these obstacles, gain mastery over them and your success is inevitable.
Resources Mentioned in this episode:
5 Moves You must make to Accelerate your Business in 2021
These are the 5 Moves I am making to shift & accelerate my business in 2021 and I hope you get inspired to make your own moves. The 5 moves are in the areas of your:
- Marketing
- Money
- Mindset
- Message
- Machine
Resources mentioned:
Deep Dive Dream Client Workbook
The Power and Benefit of Names
Whether you are selling a physical product or creating an online course, A descriptive name sets you apart and gives the hearer, the reader or watcher a strong way to engage with you and your products.
In this episode, I talk about why this is important, what to name, the qualities of a good name, using names in your course creation and more...
Mentioned in the episode:
So what is the Yellow Pepper Club? (lesson 2 in our #summerofselling series)
I have had quite a few people ask “what is this yellow pepper club you keep talking about?” I am using a very powerful framework to introduce the yellow pepper club membership and at the same time I am teaching you this same framework as something you can use to introduce any product, project or program to the world. So this is two for the price of one. A marketing lesson and an introduction/invitation to join the yellow pepper club.
Fight for it. Push through. “Put Head”
Time and Money: how much are you willing to spend on marketing?
12 things I would do if I was starting from scratch - Part 1
If you are starting an online business, these are the foundational things you need to put in place - even before you create your website or offer anything for sale.
Even though I have worked in the digital marketing space for a few years now, I am starting a new project from scratch so it made me realise that I am in the unique position of being able to define what I would do if I had to start a digital online business today/.
The great thing about this is that the steps are the ones I have found to work and to make sense so I have saved you the stress of trial and error. (you're welcome)
Here are Number 1-6 of my starting out strategy and I will do 6 -12 in the next podcast.
Enjoy!
How to tell stories that build strong connections with your Tribe
Instead of constantly asking people to buy buy buy, tell them stories that connect to them at a deeper level. We are talking about the kind of stories you can tell that will make your people know like and trust you.
Authenticity - How to show up powerfully and still be yourself
Are you being fake when your instagram or website shows the highlights of your life without showing the everyday stuff? Here is a way to look at being authentic online while defeating the dreaded impostor syndrome.
It's time to Go from Learning to Doing
This is new territory but we have to take it - inch by inch and step by step...