The Story Club

I can confidently say that the fitness coaching industry is evolving rapidly, and understanding the nuances of online coaching is crucial for success.

In this podcast episode, I had the pleasure of speaking with David Hatt, the owner of MTN Coaching, who has been a coach for over a decade and has built a thriving online fitness and lifestyle coaching company.

David shares his journey from being a personal trainer to becoming a comprehensive coach who focuses on mindset, training, and nutrition—the three pillars of his coaching philosophy.

Throughout the episode, David candidly shares his experiences, including the challenges he faced while building his business and the lessons learned from his mistakes.

He highlights the significance of having a solid support system and the value of continuous learning and adaptation in the ever-changing fitness landscape.

One of the key takeaways from our conversation is the importance of communication and genuine care for clients.

David believes that successful coaching goes beyond just providing workout plans; it involves building relationships and offering unwavering support to help clients achieve their goals.

This approach has led to remarkable transformations for many of his clients, proving that fitness coaching can be a life-changing experience.

-----

The Story Club

Instagram: https://www.instagram.com/thestoryclubpodcast

Youtube: https://www.youtube.com/@iamjonnyrose

LinkedIn: https://www.linkedin.com/in/jonnysrose

David Hatt

Website: https://widgit.bio/mtncoaching

Instagram: https://www.instagram.com/dhatt_mtn

Chapters:

(00:00) - Introduction and Guest Background

(00:28) - The Difference Between a Personal Trainer and a Coach

(01:22) - Importance of Mindset, Training, and Nutrition

(03:45) - Career Progression in the Fitness Industry

(08:46) - Starting Online Coaching

(10:00) - Building the MTN Brand

(10:53) - Misunderstanding of MTN Brand Name

(12:26) - Learning from Mistakes in Business

(13:57) - Biggest Business Mistakes

(15:03) - Challenges of Working with Friends

(15:41) - Importance of Good Accountancy in Business

(16:51) - Current State of the Fitness Industry

(18:10) - Common Mistakes in Fitness Coaching

(19:39) - Impact Beyond Fitness

(20:13) - Evolution of MTN's Online Coaching Programs

(23:47) - Scaling the Business and Team

(26:51) - Maintaining Community in a Growing Business

(28:43) - Dealing with Imitations and Copycats

(30:30) - Dealing with Imitations and Copycats Continued

(31:26) - Maintaining Quality and Customer Satisfaction

(32:24) - Importance of Customer Feedback

(34:21) - Dealing with Business Failures and Setbacks

(36:00) - Coping with Personal Setbacks

(37:36) - Strategies for Recovery and Building Confidence

(39:08) - Advice for Aspiring Coaches and Entrepreneurs

(40:30) - How to Connect with MTN

Meet Callum Woodcock, CEO of WineFi.

Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose

Website: https://www.winefi.co/ LinkedIn: https://www.linkedin.com/in/callumwoodcock

Meet Rory Codrington, the Founder of Trust Keith&.

In this episode, Rory discusses his entrepreneurial journey and reflections on building a boostrapped business to £1,000,000 annual recurring revenue.

With that growth and success, he's started asking himself some big questions, that all Entrepreneurs will at some point.

It's about starting out with clear intentions. What does success look like to you personally? Not being blindsided by all these other shiny objects.

(0:00) - Introduction to Rory and his entrepreneurial spark (03:50) - Problem-solving mentality for business and lessons (05:35) - Reflections on building a £1,000,000 ARR business (09:58) - Setbacks and understanding things are meant to be hard (14:50) - The power of coaching and having a sounding board (16:09) - I don't care what happens, but I have a preference (21:26) - Being intentional and measuring progress (25:29) - Starting out with clear intentions and defining success (28:11) - Benefits of funding versus bootstrapping (32:13) - Thinking about what it means to build a long term business

Dive in for Rory's reflections, insights and some answers too.

Watch/listen to my client's podcast with Rory I mention in the episode:

Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose

Website: https://www.trustkeith.co LinkedIn: https://www.linkedin.com/in/rory-codrington

Meet Sam Kitching, The Founder of WIT and Friday&.

Sam's experience truly is at the intersection of fitness, retail, and brand building.

Covering all his experience navigating the retail landscape, his commitment to authentic physical experiences, and his vision for the future of fitness brands.

"You can't do everything yourself... It's about finding people who complement your skills and letting them shine."

Dive in for Sam's journey of transforming challenges into opportunities for growth and connection.

Meet Josh Kilimanjaro, a mastermind in the music world. In this episode, Josh gives an honest look into the life of an artist searching for authenticity and connection in today's digital age. He shares his journey from his time as a band member to a DJ, navigating the music industry, his personal growth amidst lockdown, and the importance of family and friends on his career. "You need to dig deep. Everything that you invest in now will reap its rewards, and the seeds that you sow now will come to fruition, and the fruit will come from that, but you just need to fight through the season." 00:00 - Introduction to Josh Kilimanjaro 04:01 - Moving into the world of music and starting a band 10:45 - Balancing everything to stay creative 15:04 - Taking a break from the band and becoming a DJ 19:45 - How lockdown boosted his hunger and drive 27:20 - Planning the future and moves for success 30:01 - Getting through COVID by connecting deeper with people 34:43 - Josh's advice if you feel like giving up and what it takes 39:05 - How bad times spur positive action 42:45 - Putting yourself in the right spaces for success 45:54 - Ground yourself, stay close with family, pick the right friends. The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Josh Kilimanjaro SoundCloud: https://soundcloud.com/kilimanjaro-music Instagram: https://www.instagram.com/kilimanjaromusic

Meet Sam Winsbury, an entrepreneur who has been deep in the world of personal branding the last few years, and business leadership. In this episode, Sam shares his journey from starting his business, to becoming a sought-after personal branding expert. We get right into the nuances of creating a personal brand in today's digital age, adapting business strategies in challenging times, personal growth, and the often-overlooked aspects of building a successful brand. "Take responsibility for everything you can. There aren't many things in your life or business that you haven't either allowed or caused yourself. Take control of it and do something about it." 00:00 – Intro to Sam 03:42 - Finding LinkedIn and balancing University 06:26 - The pandemic and building the business 08:40 - Choosing the name Kurogo 12:37 - The altruism within personal branding 17:08 - The first hires, and the importance of onboarding 22:18 - Positioning clients, and finding their 'North Star' 29:38 - How to become a better leader and Radical Candor 33:38 - Evolving the business and getting to the next level 38:41 - Balancing work and life, people and partners 46:27 - Creating opportunities and your own luck 49:00 - The importance of video content for personal branding 54:19 - Sam's big tip for life and implementing it The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Sam Winsbury Website: https://www.samwinsbury.co.uk LinkedIn: https://www.linkedin.com/in/sam-g-winsbury Instagram: https://www.instagram.com/samgwinsbury

Meet Hector Hughes, one of the minds behind Unplugged. At the time of recording, Hector was not only expanding the business but also reflecting on the best ways to manage personal relationships in the digital age. And the choices that demanded, that led to self-realisations - and a new entrepreneurial opportunity. Join me as Hector offers his unfiltered view on the challenges of startup life, the way the world is going, and the problem of us all focussing on the wrong things. "Life is about embracing each moment, be it a hurdle in business or a milestone in personal growth." Get ready for an episode full of serious reflections, searching for meaning, and trying to make each individual's life, have a bit more of a human experience to it. 00:00 – Start 01:00 - An intro to Hector 04:48 - Experiencing failure early leads to success 09:55 - A business idea is born 14:13 - Going to a silent Buddhist retreat 17:00 - The Buddhist idea of attachment 20:06 - Silence was refreshing and liberating 24:53 - Busyness and building a business 27:20 - The idea around Unplugged 31:33 - Using influencers to change culture 36:03 - Creating a company culture and finding fulfillment 43:30 - Enjoying the journey and not worrying about opinions The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@UCakwJ6aUz--NZ6GYhvsT_DA LinkedIn: https://www.linkedin.com/in/jonnysrose Hector LinkedIn: https://www.linkedin.com/in/hector-hughes-10082195 Website: https://unplugged.rest

Meet Lara Acosta, one of the Queens of LinkedIn. We get deep in this episode, finding the real person behind the brand. Lara talks through major moments of self-doubt to monumental triumphs, and how these have all played a part in her journey. As of filming, she was juggling her master's along with growing her business and profile. And the tough decisions that brought. Join me as we get her unfiltered perspective on the highs and lows of facing up against imposter syndrome and balancing uni with entrepreneurship. And leave with understanding the importance of self-worth, and really knowing your value in both personal and professional terms. "Embracing your journey means acknowledging both your struggles and successes, and growing from them." Ready for a truly intimate dive into Lara's life? Get ready for an episode filled with heartfelt moments, learnings and invaluable lessons.

Meet Chris Burns, the mastermind behind evocative copy that converts. Venturing from his initial footsteps as a personal trainer to now crafting compelling narratives for businesses, Chris epitomizes the journey of continuous evolution and learning. As a top-class copywriter, he's more than just words on a page – he’s about resonating messages and tangible outcomes. Journey with us as Chris unravels the layers of successful entrepreneurship. From the nuances of soliciting feedback to the dynamics of working with a loved one, he's experienced the spectrum. While he’s transformed brands with his writing, Chris emphasizes the importance of breaking the rules and always staying adaptable. "Rules in copywriting? More like guidelines." This episode isn’t confined to the realms of copywriting or entrepreneurship. It's a deep dive into the psyche of someone who believes in growth, the power of words, and the value of authentic connections. Discover the art of copy, the challenges of entrepreneurship, and the profound insights Chris has gained from his unique journey. Whether you're an emerging writer, an ambitious entrepreneur, or someone thirsty for transformative insights, Chris promises a treasure trove of wisdom. The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast/ Youtube: https://www.youtube.com/@iamjonnyrose Podcast Channels: https://podcasters.spotify.com/pod/show/thestoryclubpodcast Chris LinkedIn: https://www.linkedin.com/in/chris-burns-507479183 Instagram: ⁠https://www.instagram.com/savagescholarchris/

Meet Lewis Kemp, the mind behind Lightbulb Media. Covering topics from navigating the world of digital marketing to mastering the delicate dance of work-life balance. As the CEO of a creative marketing agency in Manchester, he makes it clear he’s not just about buzzwords – but real-world application and results. Dive deep with us as Lewis reveals the challenges and triumphs of a business owner in the modern age. From dealing with ever-changing algorithms and platforms to the ambition-driven sleepless nights, he's seen it all. Even with a host of professional achievements under his belt, Lewis reminds us of the importance of self-awareness and embracing change. "The people that try and fight change, they lose every single time." This episode is not just for the Marketers, it's for anyone looking to succeed in today's world, aiming to strike a balance, and wanting insights from someone who's been through building a business. You can learn it all from Lightbulb Media's rise, the future of digital landscapes, and, more importantly, the life lessons that come with it. Join us for a conversation into the world of marketing, business, and self-growth. Whether you're an aspiring entrepreneur, a seasoned marketer, or someone looking for pearls of wisdom from a seasoned pro, this episode promises a ton of value. The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast/ Youtube: https://www.youtube.com/@iamjonnyrose Podcast Channels: https://podcasters.spotify.com/pod/show/thestoryclubpodcast Lewis LinkedIn: https://www.linkedin.com/in/lewis-kemp-manchester Lightbulb Media: ⁠https://lightbulbmedia.co.uk

Meet Maria Villablanca, Founder and CEO of Future Insights Network.

Born in Chile, but a true global citizen - Maria has had a chance to experience it all.

From being born just as the Pinochet regime kicked off, bouncing around America, only for her world to be upended and her making the call to go back to Chile for her family.

And that was just in her first 20 years, plenty has happened since.

We go deep into her ability and habit of solving problems and spotting opportunities - which led to her moving quickly up the ladder in pretty much every company she has worked for.

Although she faced her fair share of misogyny, and even reached a point she had to confront her own biases.

Which tied into discovering a new problem for her to solve, as well as continuing her life value of ‘standing up for the little guy’.

It’s been quite the adventure.

Of course, working at 200% for your entire life does play catch up, and we go into detail about where she is at now - and her big plans for her future.

Watch the episode to find out exactly how it’s all played out.

Want to connect?

The Story Club

• Instagram: https://www.instagram.com/thestoryclubpodcast
• Youtube: https://www.youtube.com/@iamjonnyrose
• Podcast Channels: https://podcasters.spotify.com/pod/show/thestoryclubpodcast

Maria

• LinkedIn: https://www.linkedin.com/in/mariavillablanca
• Supply Chain TV: https://sctvplus.com

Meet George Sullivan, the king of Sneakers.

He doesn’t call himself that, George is way too sound and far too modest for that.

Although there are many who would consider him as such.

George is the Founder of The Sole Supplier: www.thesolesupplier.co.uk.

But that’s just one small part of who he is, and we go into his journey here.

We talk about the amazing kicks his parents picked out for him as a toddler.

Being a ‘troublemaker’ and getting kicked out of school at 17.

And that's just two of the many events that sent him down the path of sneakers and entrepreneurship.

George talks about his attitude of going all in, or not at all - and how that has served and failed him in the past.

Then we get into the story of where Sole Supplier all began.

How it started to shape George as a leader, and the mistakes he made that he learned from.

And a never-ending journey of innovation and putting the customer at the forefront of every decision.

We close of the episode talking about the current state of business in the UK.

And he gives some real wisdom on what to go all in on, and what matters during an economic downturn.

I hope you love this episode as much as I did.

Want to connect?

The Story Club Instagram:

• https://www.instagram.com/thestoryclubpodcast
• Youtube: https://www.youtube.com/@iamjonnyrose
• Podcast Channels: https://podcasters.spotify.com/pod/show/thestoryclubpodcast

George:

• Instagram: https://www.instagram.com/georgesullivantss
• LinkedIn: https://uk.linkedin.com/in/george-sullivan-96397765
• Sole Supplier Youtube: https://www.youtube.com/@thesolesupplie

Everything about Mike Omoniyi can't be covered in an hour podcats, let alone an episode description.

Part activist, part commentator, part fighter for justice - he is a man of many talents and abilities.

One thing Mike most certainly is, is a clear and thoughtful speaker. 

He's also very humble and human.

Like all episodes - we discuss Mike's past, present and future. 

We talk through his experiences, what made him who he is today, what's shifts should take place in society, and how we can all find our own little slice of contentment. 

Always working on something interesting, and sharing his thoughts and advice around work and life - you can follow his journey from any of his channels below:

Website: https://www.mikeomoniyi.com

Instagram: https://www.instagram.com/mikeomoniyics

Youtube: https://www.youtube.com/channel/UCTYXR4BaUUW8bnloRZ8NBUA

Twitter: https://twitter.com/MikeOmoniyiCS

At just 23, Nnamdi Anunobi is already a Social Media superstar - creator, comedian, and influencer.

In this episode we talk about why/where/how it all started, and how he convinced his Nigerian-born parents that this was his path to success.

Most importantly Nnamdi shares the human side and why he never gave up.

With the 'glitz' of Social Media stardom - there have been highs and lows.

Jealousy from others, loneliness and the question of whether people want to get close to him genuinely or for a purpose. 

Still, he continues to push forward - never letting anything get him down, and his work ethic shows in his creativity and continued content creation.

The future looks bright.

You can check out his channels from any of thesenlinks:

TikTok: https://www.tiktok.com/@nnamdianunobi

Instagram: https://www.instagram.com/nnamdianunobi

YouTube: https://www.youtube.com/c/BrittanyPatrolgaming

From football to fashion.

Steven Robb & Mark Corcoran, two friends who understood football wouldn't last forever, knew they wanted to go into business together.

They just didn't quite know what that would be, for a while. 

And then through a visit to Thailand, some friends made, and a sweet wrapper... Bee Inspired was born. 

A global designer streetwear brand, worn by the likes of Messi, Coutinho and Suarez - famous for being photographed everywhere.

In this episode, they tell the story of how the business was born, challenges through a pandemic, and their lessons from life and football.

A great chat, with plenty of insight for anybody wanting to start their own brand.

You can check out Bee Inspired from any of the below links:

Website: https://www.beeinspiredclothing.com

Instagram: https://www.instagram.com/beeinspiredclothing

YouTube: https://www.youtube.com/c/BeeInspiredClothingTV

How has it been almost 2 years since the last episode? 

Time flies when you're locked up and there's a pandemic going on...

Anyway, welcome back.

First things first, you might have noticed we've changed our name - want to know why? Just hit play and I'll tell you all about it!

Side Notes:

1. Please do send any great guest recommendations my way, no longer niching people in their 30's opens up plenty of possibilities.

2. Make sure to follow the Instagram page - https://www.instagram.com/thestoryclubpodcast. All the micro-content from episodes (so the extra wise soundbites) make it there in video format. See me, see the guests - how could you stay away?

Most importantly - thank you for your time and attention, (and powering through my dulcet Scottish tones, do I sound more dead inside following COVID? You be the judge.) there's so much 'content' out there, and so little time.

And I appreciate you making time for this.

It's good to be back.

JR

Welcome to the '30 Something' Podcast - the show that will be deep diving into the lives of Entrepreneurs and generally interesting people in their 30's!

People in their 30's seem to think they have to put passions/hustles on hold whilst they're in the decade society expects them to start families and be settled. Too many think they missed the boat in their 20's and have to wait till their 40's to go for it. 

That's just not the case, and what this Podcast and the series of interviews will be looking to prove.

I'm Jonny Rose - Social Media and Marketing guy at Slater Menswear - projecting what may or may not be my own angst of turning 30 into this audio series.

Like the sound of it? Subscribe, tell a friend and checkout the Instagram page @30SomethingInterviews where all the video content will be posted, as well as any giveaways I can rope our guests into... 

Also, think you should be on the show? Or have a friend who should? Hit us up the Instagram page.