Optometry: The Ultimate O.D.
By Optometry: The Ultimate O.D. Podcast
Optometry: The Ultimate O.D.Sep 21, 2023
Quick Hitter: This is Your Permission to be Successful - E198
Quick Hitter: This is Your Permission to be Successful - E198
Highlights from this episode:
Quick Hitter: This is Your Permission to be Successful (00:49)
Closing Thought: Process Evaluation (22:11)
"Action will delineate and define you". There is no reason you can't you do the amazing things that others are doing. Give yourself permission to go and do it. Those other people are no better than you. Of course imposter syndrome can be a challenge, but it's only as real as you allow it to be. Start asking "why not you?" and you will be blown away at the things you can accomplish... because why not?
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business - E197
Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business - E197
Highlights from this episode:
Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business (00:51)
Office Talk: Family Spring Break story (19:35)
Closing Thought: Good Boy! (27:54)
In this week's episode we are talking about the Pareto principle (basically the 80/20 rule). This can be applied in so many areas of our lives but obviously today I am applying it to our optometric practices. Whether you own your own practice, work as an associate, or are just working to become an optometrist, this principle will work for you. Cut the fat, focus, and double down, my friends.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: The Mental Mindset for a Profitable Practice - E196
Quick Hitter: What it Takes to Be Great at Business - E196
Highlights from this episode:
Quick Hitter: The Mental Mindset for a Profitable Practice (00:42)
Closing Thought: How to Find the Next Opportunity (17:14)
There are some big things that I've learned make a world of difference in being a good business owner. The first is the difference between having a good business and having a good job. Some of these I've learned on my own throughout my years of owning my own practice and others are more recent lessons thanks to my involvement in P3.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: How to be Profitable with Managed Care - E195
Quick Hitter: How to be Profitable with Managed Care - E195
Highlights from this episode:
How to be Profitable with Managed Care (00:33)
Closing Thought: Timing is everything! (17:01)
This episode was brought on by a listener question and it was so good I decided to make an entire quick hitter episode on it! Managed care is unfortunately something the majority of practices have to live with. There are ways to not just survive, but thrive with managed care and that's what we are going to be walking through today.
Office Talk: Delegation - How Far We've Come - E194
Office Talk: Delegation - How Far We've Come - E194
Highlights from this episode:
Office Talk: Delegation - How Far We've Come (00:38)1
Closing Thought (15:45)
In this week's episode we are talking about the incredible change delegation has brought in our office. Looking back at what I used to focus on compared to now it's a night and day difference. It's all about the journey and we're making moves!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: Avoid Complacency & Push the Limits! - E193
Quick Hitter: Avoid Complacency & Push the Limits! - E193
Highlights from this episode:
Quick Hitter: Avoid Complacency & Push the Limits! (00:39)
Closing Thought: 3 Questions You Need to Answer at the End of the Week (14:46)
In this week's episode we are talking about the mental state it takes to do big things. It takes passion for what you are doing and a love of the hunt. This relates back to previous episodes where I talk about needing to be doing it for the journey, not the destination. Don't look back 10 years from now and wish you took bigger swings.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: Low Hanging Fruit that Will Radically Change Your Practice - E192
Quick Hitter: Low Hanging Fruit that Will Radically Change Your Practice - E192
Highlights from this episode:
Quick Hitter: Low Hanging Fruit That Will Radically Change Your Practice (00:50)
Closing Thought: Your first of anything will be bad (20:51)
In this week's episode we are going through a handful of changes I am making in my office thanks to some great insight from the P3 conference. The crazy thing is none of what was pointed out was out of left field. They are all things that I've thought about but passed over. Not any more! Change is already underway and trust me, you will want to come along for the ride!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Office Talk: New Office, New Website, P3 Conference - E191
Office Talk: New Office, New Website, P3 Conference - E191
Highlights from this episode:
Office Talk: New Office, New Website, P3 Conference (00:42)
Closing Thought: The Arrival Fallacy (09:16)
In this week's episode we are catching up on all the recent happenings of the office! Bids have been submitted for the new location, we have our new website(s) up and running finally, and the P3 conference is coming up which is a whole other beast in and of itself. Lots going on and big things happening, my friends!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: Can you answer this question for your practice? - E190
Quick Hitter: Can you answer this question for your practice? - E190
Highlights from this episode:
Quick Hitter: Can you answer this question for your practice? (00:36)
Closing Thought: Behind the mountatins are more mountains (12:23)
In this week's episode we are answering a game changing question: What if it could be easy? We glorify the grind and running ourselves into the ground for things.... but what if what we aspire to doesn't actually require that? What if there's a way to do things smarter, not harder. Let's not overcomplicate things for the sake of "selling out for the goal". If we change our perspective to finding the simple way to solve a problem, we will have leveled up!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: A Simple Formula for Success - E189
Quick Hitter: A Simple Formula for Success - E189
Highlights from this episode:
Quick Hitter: A simple formula for success (00:45)
Closing Thought: The Journey is the Reward (11:49)
In this episode we are talking about two annoyingly simple things that contribute to success. One involves my wife and a water bottle of all things and the other is admitting that these questions we wrestle with are not rocket science. Often the simplest answer is the right one.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Office Talk: Staffing, Staffing, & Expansion - E188
Office Talk: Staffing, Staffing, & Expansion - E188
Highlights from this episode:
Office Talk: Staffing, Staffing, & Expansion (00:36)
Closing Thought: Oreos vs. Statins (14:09)
In this week's office talk, we are talking about staffing but in a different context. In this situation we had a team member who was a great producer but wasn't meshing with the rest of the team. Because of this we were constantly trying to find ways to improve culture and get her connected. It came to the point where it was no longer working and we parted ways.The changes that have come about since then have been amazing!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: 3 Reasons My Practice Grew 25% Last Year - E187
Quick Hitter: 3 Reasons My Practice Grew 25% Last Year - E187
Highlights from this episode:
Quick Hitter: 3 Reasons my practice grew 25% last year (00:28)
Closing Thought: 5 Year Perspective on Current Beliefs (14:49)
In this week's quick hitter, we are taking a look back at 2023. It was our best yet with 25% growth over the previous year. I've been asked if that was a fluke and if it was sustainable going forward and my answer is... it was 100% intentional and we plan on continued growth especially in our new location! There are 3 big reasons I can attribute this success to. They may seem simple but doing them for an entire year (or more if you want to keep growing) is where people drop away. So much of what we do is consistency. Showing up every day and consistently spreading the same message will get you far, my friends!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Office Talk: My Honest Thoughts as I Navigate Growth - E186
Office Talk: My Honest Thoughts as I Navigate Growth - E186
Highlights from this episode:
Office Talk: My honest thoughts as I navigate growth (00:59)
Closing Thought: Chasing pleasure vs. having a Purpose (13:15)
In this week's office talk we are getting raw and unfiltered with my thoughts on the practice expansion. It's not always sunshine and rainbows. Visualizing the practice I want is awesome but when the bills start arriving, things get a lot more real and a different kind of pressure is applied. This nervous excitement is completely normal and in the next 5 years if I find myself doing this again with another office, I expect to feel the same. Growth is messy but, trust me, it's worth it!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: Are You Setting Goals the Wrong Way? - E185
Quick Hitter: Are You Setting Goals the Wrong Way? - E185
Highlights from this episode:
Quick Hitter: Are Goals as Important as They Say? (00:35)
Closing Thought: What your respiration rate says about you (12:52)
In this week's Quick Hitter, we are talking about what makes a practice successful. Is it goals... or is it maybe something else? My hot take is that it's NOT our goals. It's consistency and mastering the art of longevity, all of which come back to your big picture "Why". Whatever your "why" is for doing what you're doing is what is going to actually keep you motivated and moving forward through all the struggles that are going to come your way.
These somewhat arbitrary goals we set for ourselves probably have very little to do with what we actually want out of life and more to do with something we heard at a conference or a podcast that sounded like something we SHOULD be doing.
Figure out your "why" for your life and work backward from there my friends!Leave a comment or shoot me an email about something you've been struggling with and then your "why" or reason for pushing through and continuing to show up.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Office Talk: Putting My Money Where My Mouth Is - E184
Office Talk: Putting My Money Where My Mouth Is - E184
Highlights from this episode:
Office Talk: Putting My Money Where My Mouth Is (00:37)
Closing Thought: Could you fly the plane? (12:48)
In this week's episode we are moving ahead on preparing for the new office with a trip to Eye Designs in Pennsylvania! It's incredible to see how the new optical and exam rooms are going to look in greater and greater detail. It's not cheap but it's worth every penny for the experience and feel it's going to give our patients! The next piece of the puzzle is changing the entire setup of our schedule to how we want to have it when we add our next doctor... because why wait? Let's do what we want now!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Office Talk: Lessons Learned in Practice Expansion - E183
Office Talk: Lessons Learned in Practice Expansion E183
Highlights from this episode:
Office Talk: Lessons Learned in Practice Expansion (00:32)
Closing Thought: Perspective on Your Problems (13:10)
In this week's office talk, we are recapping the past few weeks in our practice and a realization I've recently come to. As we prepare to move to a much bigger location and add another doctor, there are many changes taking place already in preparation. Something I have realized as I started making these changes, is that I probably did not have to wait until I was moving to a bigger building to set things up the way I wanted! Learn from me and don't wait until tomorrow what you can do today.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: 3 Step Process to Successfully Executing Your New Year Goals - E182
Quick Hitter: 3 Step Process to Successfully Executing Your New Year Goals -E182
Highlights of this episode:
Quick Hitter: 3 Step Process to Successfully Executing Your New Year Goals (00:44)
Closing Thought: Fiber before Carbs! (13:14)
With a new year comes new goals and plans for your practice. This is useless however unless you know you to EXECUTE them! In this episode we are talking about the 3 steps you need to take to make sure this happens. Make this year your best yet and let's blow those goals out of the water!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: My Framework for Planning a Successful Year - E181
Quick Hitter: My Framework for Planning a Successful Year - E181
Highlights from this episode:
Quick Hitter: My framework for planning a successful year (00:32)
As we prepare to leave one year and head into the next, everyone is trying to create their plan of attack. What do you focus on? What do you work on? How do you prioritize all these things? In this episode, we are talking about how I am planning for the upcoming year. Big things are on the horizon. Stop putting off those big changes, do what you enjoy NOW!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Office Talk: How I Am Growing My Ocular Surface Disease Clinic - E180
Office Talk: How I Am Growing My Ocular Surface Disease Clinic - E180
Highlights from this episode:
Office Talk: How I Am Growing My Ocular Surface Disease Clinic (00:28)
Closing Thought: Our ducks are not all in a row (09:46)
In this week's office talk we are talking about growing the ocular surface disease part of the practice. We have come leaps and bounds from where we were just a year ago when we had just gotten our IPL. It's been incredible how much the entire team has learned and is continuing to learn as we become masters of our craft!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - How to Gain Clarity & Turn Off the Noise
Ultimate O.D. Nugget - How to Gain Clarity & Turn Off the Noise
The best way to get clarity on a situation is to get quiet and turn off the noise. This can sometimes be hard to do so utilize your daily tasks that you are already doing. For example, highly automated tasks like exercising, taking a shower, etc. will keep your body busy but allow your mind to wander. This is when I have my biggest ideas and epiphanies!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: How to Have Your Best Year in 2024 - E179
Quick Hitter: How to Have Your Best Year in 2024 - E179
Highlights from this episode:
Quick Hitter: How to have your best year in 2024 (00:41)
Closing Thought: Deposit more than you withdraw (10:50)
In this episode we are talking about how to make 2024 a killer year. 2023 is coming to a close which means we are looking ahead and planning for the year to come. This often includes making long lists of all the things we want to do and change. There's nothing wrong with making little changes but do not get it twisted, those aren't the things that are going to make the biggest difference in your year. It's not making a million little decisions, it's making one or two BIG decisions that will change the trajectory of your practice for the better! (00:41)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Importance of the End
Ultimate O.D. Nugget - The Importance of the End
How something ends can make or break the entire experience. If everything about the exam was great but then the patient is surprised to find that their insurance doesn't cover nearly what they thought when they go to check out, that patient is not going to feel as good about their overall experience, are they?
The tip here is to make the end AMAZING! Make sure every patient leaves with a good taste in their mouth and you will find that recency bias will take over and you will have a much happier patient population.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Quick Hitter: Are You Dropping the Ball with Patient Education? - E178
Quick Hitter: Are You Dropping the Ball with Patient Education? - E178
Highlights from this episode:
Quick Hitter: Are you dropping the ball with patient education? (00:32)
Closing Thought: Overthinking is the biggest waste of human energy. (10:44)
As we wrap up 2023, we are going to be adjusting the format of the podcast. We are growing and getting bigger every year and as we do, there are things we are going to tweak to make it the best and most efficient optometric podcast for all our listeners. Buckle up for an amazing year to come!
In this week's episode we are talking about patient education. I have noticed it is not uncommon for patients to come in for a follow up and have no idea why they are there. And this comes even after I explained it to them in the chair and my staff reiterated it at check out. We NEED to be better at this! How can we expect patients to follow our prescriptions if they have no idea why they should?
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Talent Outweighs Idiosyncrasies
Ultimate O.D. Nugget - Talent Outweighs Idiosyncrasies
If you are amazing at what you do, you can have some peculiar behaviors and the majority of people won't even bat an eye. Have you ever noticed that the most successful people usually have some weird mannerisms or strange things that they do? In a less talented person, these idiosyncrasies would be the straw that breaks the camel's back. However, for a very talented individual, these things are hardly noticed because the rest of their work outshines everything else.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The #1 Key to Longevity in Private Practice - E177
The #1 Key to Longevity in Private Practice - E177 Highlights from this episode: Run Down: The #1 Key to Longevity (00:31) Office Talk: What are you talking about? (17:51) Closing Thought: Stay Afraid, Stay Alive (23:50) In this week's episode we are building off of episode 176 and talking about longevity. Fast growth stifles longevity. When you grow fast, your root system is weak. You won't have the systems and infrastructure in place to weather the storms and maintain your success. Build and grow on a strong foundation and you will be in an infinitely better and less stressful place. (00:31) In office talk, we are talking about what YOU talk about to your patients. Patients are paying you for your expertise and will (more often than not) do what you prescribe. If you want to move something specific in your practice, talk about it in the exam room to every patient for a month and then see where you're at. You will be amazed! (17:51) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Success is Not an Option, It's a Necessity
Ultimate O.D. Nugget - Success is Not an Option, It's a Necessity
If you want to increase your chances of success... stop making it an option. When you switch your mindset and success is now a NECESSITY, the whole game is changed.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ego, Mastery, & Embarrassment - E176
Ego, Mastery, & Embarrassment - E176
Highlights from this episode:
Run Down: Ego, Mastery, & Embarrassment (00:39)
Office Talk: Master mind for managers, dry eye referral, & common ground (18:54)
Closing Thought: "I have to be great so I don't feel worthless" (25:58)
In this episode we are talking about ego vs. mastery and how embarrassment is the silent killer. You must figure out what drives you to succeed... is it ego or is it the desire to master something? In that same vein, what is your reaction when you fail (which you inevitably will do)? The most likely answer is embarrassment. Don't let this feeling stop you from pursing mastery! (00:39)
In this week's office talk we are talking about an amazing opportunity my managers had this past week in a mastermind and how that completely changed their perspective of our office and validated all their hard work. We also received an amazing referral for dry eye and made a great connection with another like-minded doctor. (18:54)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Obsession as a Tool
Ultimate O.D. Nugget - Obsession as a Tool
Obsession is a very powerful way to ensure you are not average. If you are passionate about something, you will do what it takes to become great. Find out what you can become obsessed about and become great.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Predicting the Future: 7 Things that Will Not Change - E175
Predicting the Future: 7 Things that Will Not Change - E175
Highlights from this episode:
Run Down: Predicting the future - 7 things that will not change (00:46)
Office Talk: Manager Meetings & New Systems (20:16)
Closing Thought: The difference between the road to success and the road to failure (25:25)
In this week's run down, we are talking about the future! Everyone wants to know what is going to be difference in 10 years. What is going to change? Historically, we are TERRIBLE at predicting future changes. But, what about things that are going to stay the same? I have a list of 7 things that I believe are NOT going to change in the next 10 years and will be building my practice around those.
In office talk, I have implemented one-on-one meetings with my managers and it has been a game-changer! We are staying on task and things are getting put into practice, tracked, and improved at an incredible rate compared to where we were. New systems are getting put in place and we are becoming more efficient every day.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Have Unrealistic Dreams
Ultimate O.D. Nugget - Have Unrealistic Dreams
We tend to set goals based on how we perceive ourselves to be. Don't let your perception of where you are currently at, keep you from setting big, hairy, audacious goals!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
5 Traits That Will Make You a Better Doctor - E174
5 Traits That Will Make You a Better Doctor - E174
Highlights from this episode:
Run Down: 5 Traits that will make you a better doctor (00:33)
Office Talk: Self-reflection & specific vision (24:45)
Closing Thought: Do not live the same year 75 times and call it a life (28:10)
In this week's run down we are talking about the 5 traits you need to have to up your game as an optometrist. We operate in an amazing world where as private practice owners, we have so much control over what our lives are like! The plan is yours to make but you will end up nowhere if you don't have some kind of vision for it.
In office talk we are ruminating on the massive amount of self-reflection that has taken place this past year. We have experienced the greatest amount of growth in this time and I believe it is absolutely attributed to dialing in my vision and taking the steps to make it happen!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Find the Gap
Ultimate O.D. Nugget - Find the Gap
Do you want to be successful?Look around you at all your competitors and take note of what they do NOT do. There are gaps my friends. Find them and make them your thing. Not only are you differentiating yourself but you are putting yourself in a position where you aren't even playing the same game as your old competition!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Small Changes, Big Results - E173
Small Changes, Big Results - E173
Highlights from this episode:
Run Down: Small Changes, Big Results (00:49)
Office Talk: Taking a Vacation! (14:18)
Closing Thought: Lessons from the GOAT: Tom Brady (19:30)
In this week's Run Down we are talking about those 1% adjustments that make all the difference in your practice. If you want to be exceptional, you do not need to be 1000% better at one thing. You need to be 1% better at 1000 things. (00:49)
In Office Talk we are recapping a recent vacation that I took and the incredible effect it had. Being unplugged, focusing on time with the family, and having space and time to just think and meditate was just what was needed to come back rested and rejuvenated. (14:18)
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Enjoy the Journey
Ultimate O.D. Nugget - Enjoy the Journey
Why run the race if you don't enjoy the journey? If you aren't enjoying the journey, you will never be satisfied with the destination. The destination is never as world-shaking as you want to believe so enjoy the path you're on now.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
3 Things That Have Radically Changed My Practice in the Last 2 Months - E172
3 Things That Have Radically Changed My Practice in the Last 2 Months - E172
Highlights from this episode: Run Down: 3 Things that have radically changed my practice in the last 2 months (00:52) Office Talk: Study, Read, Lead, & Exercise (14:36) Closing Thought: Yesterday you said "Tomorrow" (20:00) In this week's episode we are talking about 3 pivotal changes I have made in my practice and have turned out to be game changers: adding a virtual assistant, using Skype, and using Loom. I go into each of these things in depth with how and what we are using them for. Efficiency has increased exponentially and we are just getting started! In Office Talk I am sharing a realization I've come to about the core things make me happy. Those are: study, read, lead, and exercise. These are all things that I have found bring me immense joy so I am trying to build my life around doing them.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Private Practice is Not For the Faint of Heart - E171
Private Practice is Not For the Faint of Heart - E171
Highlights from this episode:
Run Down: Private Practice is NOT for the Faint of Heart (00:36)
Office Talk: Virtual Assistant - Week 1 (12:28)
Closing Thought: If you want to go fast, go alone. If you want to go far, go together. (20:15)
Timecodes: 00:00 - Intro00:36 - Run Down: Private Practice is NOT for the Faint of Heart12:28 - Office Talk: Virtual Assistant - Week 120:15 - Closing Thought: If you want to go fast, go alone. If you want to go far, go together.In this episode we are talking about private practice and what it actually entails. It's not always sunshine and roses unfortunately. The juice is worth the squeeze but the squeeze may not be what some folks are willing to take.
In this week's office talk we are giving a progress report on our new virtual assistant! We made the hire and got her started, listen in to how things are going.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Becoming a "YES" Office
Ultimate O.D. Nugget - Becoming a "YES" Office
How can you make every answer you give a positive one? No one likes being told "no" so let's find a way that makes us able to say "yes"!
For example, a patient asks for a Saturday appointment when you are not open on Saturdays. You could answer "absolutely! If you refer 15 people in the next month, we will open up the office for you on a Saturday". You never know what might be worth it to them and you're making it a positive reaction versus a negative one.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Adding vs. Taking Away
Ultimate O.D. Nugget - Adding vs. Taking Away
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Enjoy the Journey, Not Just the Destination - E170
How to Enjoy the Journey, Not Just the Destination - E170
Highlights from this episode:
Run Down: How to enjoy the journey, not just the destination (00:54)
Office Talk: Progress on new building! (15:29)
Closing Thought: Empty canvas or Jade stone? (20:08)
In this episode we are talking about what it takes to actually enjoy success. Success is not necessarily a specific point or destination which is why it is sometimes hard to recognize. Success is a journey and it's important that you genuinely enjoy it.
In this week's office talk we are giving a happy update on the search for a bigger space. We have a LOI accepted and things are moving forward. After several losses earlier this year, this is an exciting step for the entire team!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Eliciting Emotion
Ultimate O.D. Nugget - Eliciting Emotion
If you want to sell something, have someone be bought in, etc. you NEED to get them to experience some kind of emotion: Love, hate, excitement, fear... something.
If you are passionate about what you're talking about, that is going to come through and bring emotion out of the person you're talking to. You can't sell what you don't believe in and people can sense if you don't believe what you're saying.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
The Benefits of Charging What You're Worth - E169
The Benefits of Charging What You're Worth - E169
Highlights from this episode:
Run Down: The Benefits of Charging What You're Worth (00:30)
Office Talk: Lessons from running lean (23:01)
Closing Thought: Have more or Want Less (27:08)
In this week’s Run Down we are talking about the somewhat debated practice of charging what you are worth. Some doctors really struggle with this for various reasons from not believing their patients will pay more to the ethics struggle. We talk through a lot of these issues in this episode and offer my personal perspective and how it has changed over my years of practicing from one end to the other.
In Office Talk this week, we are talking about my utter distain for a certain frame rep of mine as well as observations made when staff members are out. There are a lot of things that come to light, both weaknesses and strengths, when you are running lean and mean!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Being Hard to Kill
Ultimate O.D. Nugget - Being Hard to Kill
You want to be successful? Be hard to kill. How do you become hard to kill? You need to make yourself lean and efficient. This will make it so when things get tough, you will outlast the competition because you aren't wasting your resources. This does NOT mean be short staffed and skimp on things. The key is to manage your numbers and stay aware of what is going on in your office. Do consistent check-ins on all aspects of your business so things don't creep up and get out of hand.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Level Up Your Relationships by Managing & Delivering on Expectations - E168
How to Level Up Your Relationships by Managing & Delivering on Expectations - E168
Highlights from this episode:
Run Down: How to Level Up Your Relationships by Managing & Delivering on Expectations (00:49)
Office Talk: The life of a private practice owner (19:31)
Closing Thought: Our lives are defined by opportunities, even the ones we miss (24:20)
In this week's episode we are talking about expectations. Proper expectations are the building blocks of successful relationships. And that is ALL relationships: patients, staff, family, etc. What kind of expectations are you setting for people coming into your practice? What kind of expectations do you WANT to have? Then, are you delivering on them? The "delivering on expectations" is the glue that holds the whole thing together and is probably the most important part of the entire relationship. If you are setting patients up with great expectations, but you fail to deliver, you are leaving yourself in a much worse position than if you had not promised anything whatsoever.
In Office talk we are talking about the joys of private practice life. Staff schedules crapped the bed this past week. Even with being slightly overstaffed, we had the perfect storm of things that popped up last minute and had 75% of our staff out at once. The good news? We made it through thanks to the few left behind as well as all the systems and processes we have put into place for such a time as this!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Are You Really Committed to Customer Service?
Ultimate O.D. Nugget - Are You Really Committed to Customer Service?
Everybody wants to say they are the BEST at customer service. But are they really? What does amazing customer service look like? What if a patient shows up 30 minutes late? What if they get their new glasses and decide they absolutely hate the frame and say they never picked it? How are you reacting to those situations. Are you "Costco" and taking customer service to the nth degree and taking care of everything or maybe something a less?
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Top 5 Things to Consider When Starting a Practice - E167
Top 5 Things to Consider When Starting a Practice - E167
Highlights from this episode:
Run Down: Top 5 Things to Consider When Starting a Practice (00:50)
Office Talk: Upgrading the Optical! (24:44)
Closing Thought: Caring what people think (28:01)
In this week's episode, it's all about the 5 things that should be at the top of your list of things to figure out when you are starting a practice. Finding an accountant, broker, lawyer, etc. are all important things but as far as the nuts and bolts of your actual practice. Make sure you think these 5 things through before starting anything else. This is a short list as there are many other things that will need to be thought out, but this will be a good starting point.
In Office Talk, we are talking through how to make my optical a destination again. Pre-covid we had a memorable and impressive selection of brands and frames. During covid everything was tightened down and a lot of board space went to consignment frames. Things haven't bounced back to their former glory yet so that is the new mission while at Expo West this year!
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - If You Aren't Doing, You've Learned Nothing
Ultimate O.D. Nugget - If You Aren't Doing, You've Learned Nothing
We are blessed to live in a time where we have an entire world of information at our fingertips. This means there is great opportunity out there... but if you aren't actually DOING the stuff you are listening to/reading/watching, you haven't learned a darn thing. Doing. Trying. Failing. Succeeding. These are the things that happen when you are LEARNING something. You could have all the answers in your head but if you don't DO something with them, what's the point?
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Taking Advantage of Opportunities When They Arise - E166
Taking Advantage of Opportunities When They Arise - E166
Highlights from this episode:
Run Down: Taking advantage of opportunities when they arise (00:48)
Office Talk: Adding staff & a Virtual Assistant (16:35)
Closing Thought: Dreaming vs. Doing & Failing (21:18)
In this week's episode we are talking about making the most of opportunities that come your way. As the saying goes "discipline weighs ounces, regret weighs tons". Being disciplined in the little things and making the most of the things that come your way NOW is going to pay off big in the future. Don't let your future self look back and be disappointed with all the things you let slip through your fingers. Be vigilant and dialed in while you can now so you have the freedom and lifestyle you want down the road.
In office talk this week we have good news! We have made a hire and are starting the process of adding a virtual assistant. We look forward to seeing how this can level up the efficiency of our office and free up our in-office staff to do more important things.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - Time = Value
Ultimate O.D. Nugget - Time = Value
As the saying goes, show me your calendar and I'll show you what you value. You will spend time on things that are important to you and that you enjoy. What are those things in your practice? What do you find yourself doing when you're not with a patient? Figure out where your time is going and then find a way to incorporate that into how you make a living.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
How to Increase Sales without Selling: Part 2 - E165
How to Increase Sales without Selling: Part 2 - E165
Highlights from this episode:
Run Down: How to increase sales without selling (00:54)
Office Talk: Culture and the straw that stirs the drink (20:45)
Closing Thought: Lessons from a donkey (23:39)
In this week's episode we are picking up from Episode 164 with part 2! Learn how to create a one-page battle plan to focus your practice and give you staff a simplified vision and mission for what they need to know and share with patients. Every patient should know exactly what you do. Your staff is the tip of the spear and with a defined mission and expectation, they will be able to talk with people (patients or otherwise) about what you do without even thinking about it. You want them to sell? Sell them on the vision and watch them go to work.
**Episodes to Check Out**
E164 - How to Increase Sales without Selling
E163 - Are You Creating the Ultimate Experience For Your Patients?
In office talk this week, we had a staff member out for a week. Whenever this happens it's always important to take stock of what things are like when they are gone. Are things worse? Are they better? You may be surprised at what the general feeling amongst the rest of the staff is like. It can be very telling with how well they fit (or don't fit) into your office culture.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!
Ultimate O.D. Nugget - The Key to Unlocking Your Potential: Delegation
Ultimate O.D. Nugget - The Key to Unlocking Your Potential: Delegation
In this week’s nugget it’s all about delegating. You want grow? You can’t be doing the same things you’ve always been doing. Your focus is needed elsewhere and it’s time to pass the torch on some of the other tasks. However, this is much easier said than done. It can be hard to trust someone else with something you’ve spent so much time on yourself. Part of becoming a great leader though is learning how to train others up to do these things so you are freed up to become the CEO of your practice.
Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> YouTube, Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!