LinkedIn SUPREMACY on the GO

Sell what people want, give them what they need... To do this you need clarity...

Add value… but are we focusing too much on knowledge, information? In social selling, promoting our businesses, products, services, and solutions, we all have been exposed to the advice, the teachings to add value. So we jump into content and share our knowledge, our experience, our expertise. Great! But there is one value offer that I often find that is sadly lacking. They, our ideal clients, our communities, our audiences, our connections, our followers… are people. And the biggest value we can offer another person is to have a real, genuine, and authentic interest in them as people. When we show interest in others, we communicate that they matter to us, and we acknowledge their worth as individuals. It is a powerful way of building connections, fostering empathy, and creating a sense of belonging. Genuine interest involves active listening, asking questions, and responding with empathy and respect. By valuing others in this way: - ✅We open up opportunities for deeper relationships, mutual growth, and meaningful experiences that enrich our lives. ✅We create a space for them to express themselves and feel valued. ✅We listen without judgment, being present, and seeking to understand their perspective. ✅We take the time to get to know someone on a deeper level, beyond their role or title, we see their humanity and can connect with them in a more meaningful way. ✅We create a sense of belonging and fosters deeper, more fulfilling relationships. ✅We see others as individuals with unique experiences, thoughts, and feelings, rather than simply as a means to an end. Let’s add value by having a real, genuine, and authentic interest in others is one of the most valuable gifts we can give, both to others and to ourselves. Agreed?!

The Magical Journey of Turning Leads into Gold Let’s look at some facts first… Only 3% of any marketplace is ready to buy from you. This is considering the people that are even remotely interested in you. The other 7% are active buyers, which means that they have a need and a problem that needs to be solved however they are still searching for options. That leaves the remaining 90% of the people you are marketing to will not be interested in your service as they have not identified a need or a problem in their business, yet. So, it makes sense to start working the 90% - right?! How? 💥 LinkedIn! ✅𝗦𝘁𝗲𝗽 𝟭: Find your ideal client – they will become your prospects. Now start the relationship with engagement and content. ✅𝗦𝘁𝗲𝗽 𝟮: Connect and follow the prospects in Step1 – they will now become Leads. Continue building the relationship with engagement, content, and personalized messaging. ✅𝗦𝘁𝗲𝗽 𝟯: Obtain their contact details – they will now become MQLs (Marketing Qualified Leads). Move them off LinkedIn by handing them over to Sales to qualify them as SQLs (Sales Qualified Leads)… and close the deal! It is a simple process, but it works. ❌Don’t leave money on the table, focus on the 90%

3 Foundation elements that will make or break your LinkedIn efforts… As an early adopter I have been using LinkedIn since 2004. But it was only in 2011 that I really discovered the power of this professional platform. I used only LinkedIn to successfully build 3 for myself and also assisted thousands of global businesses to do the same. This is what I have learned… ✅Success on LinkedIn starts with the correct setups. ❌ Don’t just jump in and start reaching out or posting content… First you need: 👉 Knowing how to tell 𝙮𝙤𝙪𝙧 story 👉 Knowing how to tell 𝙩𝙝𝙚𝙞𝙧 story 👉 Knowing how to craft 𝙖𝙣 𝙤𝙛𝙛𝙚𝙧 that they, your ideal client, really want.

A business is built on a 𝘴𝘵𝘳𝘰𝘯𝘨 𝘵𝘦𝘢𝘮… Business is a 𝘵𝘦𝘢𝘮 𝘴𝘱𝘰𝘳𝘵! Every thriving business boasts with a team that works and functions as a unity. It therefor stands to reason that every business owner, business professional must focus on building a team that is committed to the successes of the business. How? Donald Miller teaches to focus on the foundational 3 Key Elements to create a dream team: 👉1. Understanding the mission of the business 👉2. Employ team members based on predefined key characteristics team members must have. 👉3. Ensure that each team member is familiar with the 3 main current objectives, activities of the business. I implemented this and my business thrives on the strengths of my team. Can you add to this?

Just because it works for you on Facebook, does not guarantee it will work on LinkedIn… Here are 3 𝘭𝘦𝘴𝘴𝘰𝘯𝘴 I learned on some of the differences between these two social media platforms.

LinkedIn the new ‘𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘸𝘪𝘵𝘩 𝘚𝘶𝘪𝘵𝘴’ Content on LinkedIn is fast becoming very personal. Are the days when you could find valuable and insightful business-related post updates gone? I hope not… If this is you and you have been sharing more personal information rather than focusing on sharing business information, here is my advice… ❌ Don’t! Here is why… ✅ What you say on Social Media stay on Social Media – it is public ✅ How are you going to establish trust relationships if you have difficulties, challenges or problems in your personal life to deal with ✅ But more importantly you have invested time effort and even money on establishing a personal and business brand. It takes one comment, one post update to destroy it all 👍 Yes, you need to focus on storytelling, but their – your ideal client – stories, not yours! Best advice… Be 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 but stay 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 What say you?

Have you ever wondered how business leaders, influencers, gather information and data to make informed decisions? Well, platforms like LinkedIn are essential for conducting research! 📊🧐 Research is an essential tool for understanding the online world around us and making informed decisions. It helps us learn about new technologies, social trends, and advancements in various fields. By using platforms like LinkedIn, we can gather valuable insights and data that help us make informed decisions. Without research, we would not have made advancements in medicine, technology, and business. We would also lack a deep understanding of the challenges facing our world and how to address them. So, let's appreciate the value of research and support platforms like LinkedIn that offers research and help us better understand the world around us!

Are you making this mistake? There is no shortcut to marketing, to creating a community, to creating followers, that want what you have to offer! It takes time… You see in marketing, on a platform like LinkedIn you need to focus on: ▶️ Inbound marketing – Creating a presence that will attract your ideal client to you. ▶️ Outbound marketing – Reaching out to your ideal client. The problem is this… Merely creating a presence, setting up and optimizing your profile, plus creating content 𝘪𝘴 𝘯𝘰𝘵 𝘦𝘯𝘰𝘶𝘨𝘩! But taking a short cut by messaging everyone daily or scraping email addresses to do email marketing campaigns with ‘Buy my Stuff’ messages 𝘸𝘰𝘯’𝘵 𝘸𝘰𝘳𝘬! You need to do both, consistently, but in the right way! You need to create a killer profile that will offer huge value, positioning you as the thought leader with answers… Then you need to reach out to your ideal client with the sole purpose to establish relationships by creating meaningful conversations through offering huge value… 𝘯𝘰𝘵 ‘𝘉𝘶𝘺 𝘮𝘺 𝘚𝘵𝘶𝘧𝘧’ Remember in today’s online world you cannot sell anymore… 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝘁𝗼 𝗯𝘂𝘆!

Success is just not enough… 𝘢𝘯𝘺𝘮𝘰𝘳𝘦! John C. Maxwell explains this well: “𝘚𝘶𝘤𝘤𝘦𝘴𝘴 𝘪𝘴 𝘢𝘥𝘥𝘪𝘯𝘨 𝘷𝘢𝘭𝘶𝘦 𝘵𝘰 𝘰𝘶𝘳𝘴𝘦𝘭𝘷𝘦𝘴, 𝘚𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵 𝘪𝘴 𝘢𝘥𝘥𝘪𝘯𝘨 𝘷𝘢𝘭𝘶𝘦 𝘵𝘰 𝘰𝘵𝘩𝘦𝘳𝘴” If we focus on a social media platform, like LinkedIn, to add value to others… 👉 Shouldn’t our focus be to become more than just a success… 👉 Shouldn’t we strive to become significant? Listen to this and let me know if you agree?

Do your research, do your homework: ✅ Study the content, branding, messaging, and tactics of successful influencers in your industry or niche. ✅ Learn from their experiences and strategies that have led to their success. ✅ Adapt their proven methods to your own style and voice. ❌ Don't steal someone else's content or ideas without their permission. ❌ Avoid outright plagiarism and maintain your own authenticity and unique perspective. Remember, success often comes from a combination of factors, including hard work, persistence, creativity, and innovation. Find a balance between learning from others and forging your own path to success.

𝘈𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴! Are you marketing ready? To succeed in today's fast-paced and competitive market, it's not enough to just have a great product or service. You need to have effective, well-mapped out processes in place to support your marketing efforts. Without them, you risk falling behind your competition and losing out on potential customers. Do take the time to evaluate your processes and ensure they are up-to-date and optimized for marketing success! 𝗘𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻: In today's digital age, effective marketing can make or break a business. It's not enough to simply have a great product or service; you need to have the right processes in place to support your marketing efforts. These processes can include everything from lead generation and conversion optimization to content creation and distribution. Without a solid foundation in place, your marketing efforts will be less effective and less efficient. By taking the time to evaluate and optimize your processes, you can ensure that your business is marketing ready. This means that you have the tools and resources necessary to attract and convert potential customers, build brand awareness, and ultimately drive growth and success. So, don't neglect your processes - invest in them and reap the rewards of a marketing-ready business!

Every business is now under huge pressure to deliver and over-deliver… With so much brand exposure available on a social media platform like LinkedIn, businesses must be results driven… … And be able to proof it! I believe the time is now to stop all cute and clever marketing messages that ultimately only sow confusion… …And to instead focus on helping our clients to improve their businesses! Plus, we must be able to offer structures and methods to help them make informed qualified decisions. Else we will continue to waste time with objections like “Why should I believe you” Time is of essence – we need to gain clients and clients need solutions… that will work…!

What do you think? Talking about work-from-home, hybrid, or work in an office, I was asked the question which is best? Now, having worked in all 3 models I guess my experience could be helpful. I started my business, MarketingCX in 2015, while living in a very small remote town, Pringle Bay in the Western Cape. At that time having an office and finding the team I needed close-by was just not an option. So, I opted for the work-from-home model. I found my team, but they were all living all over South Africa – miles away from where I lived. For years, we worked remotely building the business as a team on Zoom. Some of my team members joined me and left without me ever meeting them in person. 𝘐𝘵 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘦𝘭𝘭! When I moved to Hermanus in 2018, I started looking at the hybrid model and some of the team members did office work some days of the week. 𝘐𝘵 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘦𝘭𝘭! I moved back to Johannesburg towards the end of 2019. Covid came and covid left and I continued building and running the business, remotely, successfully. Last year, in 2022, I started the internships and was forced to opt for the work in an office daily model. Slowly we faced out the work-from-home and hybrid models. As a team we could now do brainstorming, planning, and support each other face-to-face every day. There is something to be said about human interactions and socialisation. Now, MarketingCX, is a business working from an office where we as a team stand as a force, supporting each other daily. 𝘐𝘵 𝘸𝘰𝘳𝘬𝘴 𝘣𝘦𝘵𝘵𝘦𝘳! What is your experience? Do share in the comments…

I strongly believe that automation tools can do more harm than good. Here's why: ▶️ The accuracy of LinkedIn user information is dependent on the user updating it regularly. So you might be reaching out to the wrong person creating huge annoyance ▶️ You need to do research on the LinkedIn user to determine if they will be a good fit for your service even if they are a match according to a search. ▶️ It is rude! You are in effect saying to the LinkedIn user they are not worthy of your time or attention. Automation tools can limit your creativity and flexibility on LinkedIn. When you rely on these tools to do the work for you, you might miss out on opportunities to engage with your audience in new and interesting ways. LinkedIn is all about creativity and spontaneity, and automation tools can stifle that spirit. So, if you're considering using automation tools on social media, I urge you to think twice. Instead, focus on building genuine, authentic relationships with your followers. It might take more time and effort, but in the end, it will be well worth it.

Hey, they are still people; a person that feel, think, do and yearn… We call them: ▶️ Ideal Clients ▶️ Leads ▶️ Prospects ▶️ Suspects But did we forget that they could very well be: ▶️ A referrer ▶️ A collaborator ▶️ A supporter ▶️ A community member ▶️ … A Friend Do we need a mindset change?

Use ‘curiosity’ wisely! During a keynote yesterday, I was explaining how to focus on adding value for the ideal client, especially in our content. The question was raised what about creating curiosity. My answer and conviction are simply that curiosity must be use in our headlines, the very first sentence, purely to ensure that our content will be consumed. But we should never use curiosity to detail the solutions we offer. The more you reveal, the more value you add… The more value you add, the more you create an understanding of how much you actually offer and how much they will benefit and save. 𝘗𝘦𝘰𝘱𝘭𝘦 𝘥𝘰 𝘯𝘰𝘵 𝘣𝘶𝘺 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯… 𝘛𝘩𝘦𝘺 𝘣𝘶𝘺 𝘵𝘩𝘦 𝘢𝘱𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯… Do you agree with me?

As a Baby Boomer, I saw it all! I started my IT career in the mainframe era. PC’s, Laptops, Notebooks, Internet, Mobile Devices, iPads, iPods were unheard of. Then they came one by one, infiltrating our worlds and taking over. Now each invention, technology evolution, was met with fear. 𝘍𝘦𝘢𝘳 𝘰𝘧 𝘫𝘰𝘣 𝘭𝘰𝘴𝘴𝘦𝘴! I guess it is just natural for those that resist change. Again, I am witnessing yet another technology evolution – 𝘈𝘳𝘵𝘪𝘧𝘪𝘤𝘪𝘢𝘭 𝘐𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦 (𝘈𝘐)! And again, it is met with fear – fear of losing jobs and opportunities! So, will we see job losses? Absolutely! But it can be prevented… You see, I believe the employee, the business, that will prepare and ensure that they strategise and learn how to use AI as a business tool to get results will not only survive but thrive. But key is going to be to change your focus from… Just having a skill to produce an end product… To being able to use the tools available to produce 𝗥𝗘𝗦𝗨𝗟𝗧𝗦! We are entering a world that will only be results driven, 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘭𝘦𝘴𝘴 𝘵𝘩𝘢𝘯 𝘸𝘩𝘢𝘵 𝘪𝘴 𝘦𝘹𝘱𝘦𝘤𝘵𝘦𝘥 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘢𝘤𝘤𝘦𝘱𝘵𝘢𝘣𝘭𝘦! Agreed?!

So, we talk a lot about brand building but what about brand protection?

On LinkedIn it is not who you know… 𝘉𝘜𝘛 who knows you! We have all been there… Chasing the numbers! 𝘔𝘰𝘳𝘦 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯𝘴… 𝘮𝘰𝘳𝘦 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴… 𝘮𝘰𝘳𝘦 𝘷𝘪𝘦𝘸𝘴 𝘰𝘯 𝘰𝘶𝘳 𝘱𝘰𝘴𝘵𝘴… 𝘮𝘰𝘳𝘦 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵… 𝘮𝘰𝘳𝘦… Right?! Why? For more brand exposure, more visibility, more ideal clients to know me! Ok, maybe it was just me. I quickly in my LinkedIn journey discovered working smarter not harder just makes everything so much more fun. That is when I discovered the power of 𝙚𝙢𝙥𝙡𝙤𝙮𝙚𝙚 𝙖𝙙𝙫𝙤𝙘𝙖𝙘𝙮. Each one of my team members gets a ‘LinkedIn Uniform’ when they join us. That means they get their KPI’s, their job description plus their LinkedIn Profile Personal Brand linked to the MarketingCX Business brand, our LinkedIn page. Now it all becomes so much easier. We stand tall and strong in LinkedIn. We operate as one voice. We all have our MarketingCX LinkedIn Uniform – building MarketingCX as one, as a force to reckon with! Do you have a ‘LinkedIn Uniform’?

Earn the right to own a lead! If you are using LinkedIn to promote your business, create brand awareness, generate leads or even to grow your business, this principle is key. 𝘏𝘦𝘳𝘦 𝘪𝘴 𝘸𝘩𝘺… LinkedIn is a social media platform to build relationships with the main objective to invite your community, your audience, into your own environment. 👉LinkedIn is not your platform... 👉LinkedIn is not your marketing tool… 👉LinkedIn is not your email marketing system... 𝘠𝘰𝘶 𝘥𝘰 𝘯𝘰𝘵 𝘰𝘸𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯! Your main focus on the platform should always be to add enough value to connections, your audience, your community to invite them to exchange their contact details in return for even more value… You need to use LinkedIn to build your own leads database… Remember, LinkedIn is not a leads database… it is still social media platform! 𝘉𝘶𝘵 𝘩𝘦𝘳𝘦 𝘪𝘴 𝘸𝘩𝘦𝘳𝘦 𝘪𝘵 𝘢𝘭𝘭 𝘨𝘦𝘵𝘴 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘸𝘳𝘰𝘯𝘨… Some LinkedIn users wants to speed up this process and lose sight of the fact that: ▶️ You need to build relationships first with your ideal client. ▶️ You need to add enough value to make it worth it for your ideal client to give you their contact details and become part of your community off LinkedIn Ultimately your LinkedIn activity is always only focused on building know, like, and trust relationships by adding huge value… Then you earned the right to own the lead!

Test your marketing! Don’t just take advice blindly and assume it will work wonders for you as it does for the advisor! Adopting a mindset, a methodology, to test everything you do to make your brand known and accepted, on a platform like LinkedIn, will save you a heap of frustration and wasted effort. Focus especially on testing: ▶️ What do your audience and ideal client really want ▶️ What is the problem(s) they experience that is hindering your ideal client in getting what they want ▶️ What other people’s posts should you engage with and how ▶️ What type of content will create huge engagement ▶️ What voice and tone will resonate best with your ideal clients 𝘛𝘩𝘦 𝘵𝘩𝘪𝘯𝘨 𝘪𝘴 𝘵𝘩𝘪𝘴… Don’t just copy others and assume what works for them will work for you! 𝘐𝘵 𝘸𝘰𝘯’𝘵! Because your audience, your ideal client, your solutions, are unique and different! Test, test, test, and test some more… Until you find you own unique sweet spot!

You should not 𝘫𝘶𝘴𝘵 copy or repost others content posts… It can cause huge brand reputational damage!

A 7-Step LinkedIn Profile About Section Framework To write a profile about section that will ensure that profile visitors do engage with you and take action can leave you 𝘭𝘰𝘴𝘵 𝘧𝘰𝘳 𝘸𝘰𝘳𝘥𝘴. 𝘋𝘰𝘯’𝘵! This simple and easy 7-step about section framework is based on Donald Miller’s storytelling framework. It just works! Over time it has proven to create daily sales opportunities for my business and my clients but the real gem is that it attracts ideal clients. 𝗧𝗵𝗲 𝟳-𝗦𝘁𝗲𝗽 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗔𝗯𝗼𝘂𝘁 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: 👉 Step 1: Detail what your ideal client wants. 👉 Step 2: Highlight the problem they are experiencing that hinders them to have what they want. 👉 Step 3: Introduce your self as the solutions provider with empathy and competency. 👉 Step 4: Explain the next steps in bullet points. 👉 Step 5: Give them a call to action with confidence. 👉 Step 6: Highlight what failure in taking action will look like. 👉 Step 7: Show them the success, the transformation they will experience if they engage with you! Follow this framework so that you can stop having profile visitors that will forever just scroll, never engage or take action and instead convert profile visitors into prospects that are ready to engage and take action

Focus on building assets for your business… ▶️ Advertising vs Marketing In the B2B world advertising is focusing on gaining new clients quickly. But it will not build long term relationships that can be tapped into at any time. To me that is a waste… I prefer to establish my brand first, then to focus on marketing my brand establishing relationships with my brand that overtime will serve me well. It will build marketing and sales momentum for my business. These relationships will, at some time in the future, reach out to me seeking my solutions. Want to make marketing and sales easier? This is the way… …For me! What you say?

It's no secret that social media can be a huge distraction, especially in today's world. We're constantly bombarded with notifications and new posts, so it can be hard to stay focused on our work or even our conversations with others. Worst still, getting sucked in and try to model what seems to be success stories for others… Focus on developing your own voice, your own story, your own brand!

LinkedIn Social Selling is all about building relationships! But it is vastly different to personal relationships… A personal relationship can seek counselling to restore dissatisfaction… However, 96% of customers will not report dissatisfaction… They will just leave and seek alternative solutions… 𝘺𝘰𝘶𝘳 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘰𝘳𝘴! This means that you have no chance to ‘fix what is broken’ in a business relationship!

My biggest LinkedIn lesson… When I first started working on LinkedIn it was all so confusing and overwhelming. 𝘞𝘩𝘢𝘵 𝘥𝘰 𝘐 𝘴𝘢𝘺… 𝘞𝘩𝘦𝘯 𝘥𝘰 𝘐 𝘥𝘰 𝘸𝘩𝘢𝘵… 𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘮𝘦… These were questions I could not find easy answers for… Until I figured it out for myself! Focus on one thing! …And ‘thing’ is not a product or service or even a solution. ‘Thing’ is that one burning desire my ideal client has… 𝘛𝘩𝘢𝘵 𝘰𝘯𝘦 ‘𝘵𝘩𝘪𝘯𝘨’ 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘤𝘩𝘢𝘯𝘨𝘦 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴… … 𝘛𝘩𝘦𝘪𝘳 𝘭𝘪𝘷𝘦𝘴…

If you fail to 𝗽𝗹𝗮𝗻… You 𝗽𝗹𝗮𝗻 to fail… 𝘈𝘯𝘥 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘩𝘢𝘴 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘵𝘰 𝘥𝘰 𝘸𝘪𝘵𝘩 𝘪𝘯𝘵𝘦𝘯𝘵…

LinkedIn is not a numbers game… To play the LinkedIn game your focus must shift to move the ‘numbers’ to where it really matters… Here is the thing… The amount of connection request, messages or even posts published makes no real long-lasting difference in your bottom line or business growth! What matter is: 👉The amount of people that know YOU! 👉The percentage of people knowing YOU that convert to liking YOU! 👉And then the percentage of people who will trust you enough to buy from YOU! 𝘚𝘰 𝘸𝘩𝘦𝘳𝘦 𝘴𝘩𝘰𝘶𝘭𝘥 𝘺𝘰𝘶𝘳 𝘥𝘢𝘪𝘭𝘺 𝘧𝘰𝘤𝘶𝘴 𝘣𝘦? Getting people to 𝗸𝗻𝗼𝘄 you first, then 𝗹𝗶𝗸𝗶𝗻𝗴 you by following you, seeking the value you add for them, so that you have a consistent amount of people, daily, 𝘁𝗿𝘂𝘀𝘁𝗶𝗻𝗴 you to buy from you. Building Know, Like and Trust relationships on a platform like LinkedIn… 𝘪𝘴 𝘩𝘰𝘸 𝘵𝘰 𝘱𝘭𝘢𝘺 𝘵𝘩𝘦 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘨𝘢𝘮𝘦!

I am having a ‘Happy-Sad’ day… 🙂😔 𝘗𝘭𝘦𝘢𝘴𝘦 𝘴𝘩𝘢𝘳𝘦 𝘵𝘩𝘪𝘴 𝘸𝘪𝘵𝘩 𝘮𝘦!

Protect your cashflow… a𝘵 𝘢𝘭𝘭 𝘤𝘰𝘴𝘵! When a business starts struggling, cashflow becomes an issue fast! And no cashflow always results in no business… 𝘶𝘭𝘵𝘪𝘮𝘢𝘵𝘦𝘭𝘺! So how do you protect cashflow? I have found focusing on these 3 simple steps daily works wonders: ➡️Effective marketing ➡️Resulting in qualified leads ➡️That does convert into profitable paying clients Now if your leads do not convert into payable clients, fix your marketing to get more qualified leads… It is a simple formula, but it works!

Content – It is not a popularity contest! Content is the universal language of the online world! It is the way we communicate with our audiences, our communities. But it is not a race to increase our popularity… So often we measure our content success based on the engagement we receive – likes, comments and shares… Now while this can be indicators that our readers enjoy what we publish, there is a better, a more effective measure… Conversion! How many of your content engagers converted into profitable paying clients? Makes you think, doesn’t it?

Do it 100 times and more, persistently and consistently… Consistently means doing the same thing over and over again… Persistently, on the other hand, means to continue doing the same thing over and over again, despite the difficulties and challenges. The question is… 𝘋𝘰 𝘸𝘦 𝘴𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘦𝘹𝘱𝘦𝘤𝘵 𝘪𝘯𝘴𝘵𝘢𝘯𝘵 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘢𝘯𝘥 𝘨𝘪𝘷𝘦 𝘶𝘱 𝘵𝘰𝘰 𝘴𝘰𝘰𝘯? In today’s Coffee with Tilly I detail 2 ways to measure your progress that will help you to know when to give up and when to push through…

It is not about what people want but rather what they need… Henry Ford, known as the creator of the Model T Ford cars, said 𝘪𝘧 𝘩𝘦 𝘢𝘴𝘬𝘦𝘥 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘸𝘩𝘢𝘵 𝘩𝘦 𝘸𝘢𝘯𝘵𝘦𝘥 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘸𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘴𝘢𝘪𝘥 𝘢 𝘧𝘢𝘴𝘵𝘦𝘳 𝘩𝘰𝘳𝘴𝘦! The question is this… Are you explaining your products or services in terms that makes no sense to your ideal clients. Why would a person comfortable being on a horse even consider buying a car? Think about it?! Your ideal client does not understand your products or services in the way you do! He cannot see the benefits of how this will improve his/her business or even life! Look at your LinkedIn Profile and Page… Then ask yourself: 👉Can they see it? 👉Can they feel it? 👉Can they understand it? Sometimes the problem is not the LinkedIn platform or even finding your ideal client on the platform… Sometimes it is simply that your Go To Market (GTM) message is completely confusing…

Help them, one business at a time, 𝘱𝘭𝘦𝘢𝘴𝘦… Don’t deny any business the opportunity to be successful! In 2020, the beginning of Covid when the very first lockdown were announced, I was approached by 2 digital marketing agency owners. They suggested that we start training businesses how to successfully market their solutions online. It was a great cause and I agreed. The decision was made to start with LinkedIn and to introduce the training service via live Zoom webinars. As the LinkedIn specialist, I was to be introduced as the main speaker… I have never done anything like this before and fear crept in… Fear of… 👉Not being enough... 👉Not having enough... 👉Rejection! 𝘉𝘶𝘵 𝘐 𝘧𝘢𝘤𝘦𝘥 𝘮𝘺 𝘧𝘦𝘢𝘳𝘴 𝘢𝘯𝘥 𝘸𝘪𝘵𝘩 𝘴𝘩𝘢𝘬𝘪𝘯𝘨 𝘬𝘯𝘦𝘦𝘴 𝘥𝘪𝘥 𝘪𝘵! To my surprise everyone in the webinar found huge value and was appreciative towards my willingness to share my knowledge, information and experience! It was then that the saying you owe it to your potential customers to tell them that you have what they desperately need, with confidence, became true and a reality for me! Here is the thing… 👉You do have value… 👉You do have knowledge… 👉You do have the experience… Go out and help your ideal clients to be successful… …By telling them what you have – 𝘥𝘢𝘺 𝘢𝘧𝘵𝘦𝘳 𝘥𝘢𝘺 𝘢𝘧𝘵𝘦𝘳 𝘥𝘢𝘺 𝘢𝘧𝘵𝘦𝘳… You owe to them… and yourself! You (𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴, 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴, 𝘰𝘳 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴) are worth it…

Let the 𝘵𝘰𝘰𝘭 work for you! Don’t work for the 𝘵𝘰𝘰𝘭! LinkedIn, and any other social media platform, is just a 𝘵𝘰𝘰𝘭. A tool to be used… 👉 To serve your community 👉 To build relationships 👉 To position yourself as a thought leader 👉 To position your business as a brand leader 👉 To… 𝘎𝘦𝘵 𝘵𝘩𝘦 𝘱𝘪𝘤𝘵𝘶𝘳𝘦?

The chicken and egg… 𝘞𝘩𝘰 𝘸𝘢𝘴 𝘧𝘪𝘳𝘴𝘵? Ok, let’s get to business… Business stability and business growth… 𝘞𝘩𝘢𝘵 𝘤𝘰𝘮𝘦𝘴 𝘧𝘪𝘳𝘴𝘵? Marketing and sales… 𝘞𝘩𝘢𝘵 𝘤𝘰𝘮𝘦𝘴 𝘧𝘪𝘳𝘴𝘵? Here is the thing… You cannot grow your business in an unstable environment! Marketing provides business stability… Sales ensures business growth… But marketing needs to ‘feed’ sales… ☝️I therefor conclude that… Marketing provides business stability and always must come first… 𝘣𝘦𝘧𝘰𝘳𝘦 𝘴𝘢𝘭𝘦𝘴…