LinkedIn SUPREMACY on the GO
By Tilly Davies
We care about the impact we make on the business world. Our profits will be a by-product of that impact.
We recognize that social selling successes are the main challenge our clients face, jeopardizing their business successes. Our focus is on B2B Businesses and therefor became LinkedIn Specialists.
We strive to solve our clientโs problems and remain students of the social selling methodologies and techniques to achieve this. Our motto is LinkedIn Supremacy for all.
We story-sell
LinkedIn SUPREMACY on the GOSep 30, 2023
Clarify your marketing messages on LinkedIn to get the benefits.
Sell what people want, give them what they need... To do this you need clarity...
Putting People First in Social Selling on LinkedIn |Building Genuine Connections Beyond Business
Add valueโฆ but are we focusing too much on knowledge, information? In social selling, promoting our businesses, products, services, and solutions, we all have been exposed to the advice, the teachings to add value. So we jump into content and share our knowledge, our experience, our expertise. Great! But there is one value offer that I often find that is sadly lacking. They, our ideal clients, our communities, our audiences, our connections, our followersโฆ are people. And the biggest value we can offer another person is to have a real, genuine, and authentic interest in them as people. When we show interest in others, we communicate that they matter to us, and we acknowledge their worth as individuals. It is a powerful way of building connections, fostering empathy, and creating a sense of belonging. Genuine interest involves active listening, asking questions, and responding with empathy and respect. By valuing others in this way: - โ We open up opportunities for deeper relationships, mutual growth, and meaningful experiences that enrich our lives. โ We create a space for them to express themselves and feel valued. โ We listen without judgment, being present, and seeking to understand their perspective. โ We take the time to get to know someone on a deeper level, beyond their role or title, we see their humanity and can connect with them in a more meaningful way. โ We create a sense of belonging and fosters deeper, more fulfilling relationships. โ We see others as individuals with unique experiences, thoughts, and feelings, rather than simply as a means to an end. Letโs add value by having a real, genuine, and authentic interest in others is one of the most valuable gifts we can give, both to others and to ourselves. Agreed?!
LinkedIn's magical recipe for converting leads into gold
The Magical Journey of Turning Leads into Gold
Letโs look at some facts firstโฆ
Only 3% of any marketplace is ready to buy from you. This is considering the people that are even remotely interested in you.
The other 7% are active buyers, which means that they have a need and a problem that needs to be solved however they are still searching for options.
That leaves the remaining 90% of the people you are marketing to will not be interested in your service as they have not identified a need or a problem in their business, yet.
So, it makes sense to start working the 90% - right?!
How?
๐ฅ LinkedIn!
โ
๐ฆ๐๐ฒ๐ฝ ๐ญ: Find your ideal client โ they will become your prospects. Now start the relationship with engagement and content.
โ
๐ฆ๐๐ฒ๐ฝ ๐ฎ: Connect and follow the prospects in Step1 โ they will now become Leads. Continue building the relationship with engagement, content, and personalized messaging.
โ
๐ฆ๐๐ฒ๐ฝ ๐ฏ: Obtain their contact details โ they will now become MQLs (Marketing Qualified Leads). Move them off LinkedIn by handing them over to Sales to qualify them as SQLs (Sales Qualified Leads)โฆ and close the deal!
It is a simple process, but it works.
โDonโt leave money on the table, focus on the 90%
3 Elements that can make or break your LinkedIn efforts
3 Foundation elements that will make or break your LinkedIn effortsโฆ
As an early adopter I have been using LinkedIn since 2004.
But it was only in 2011 that I really discovered the power of this professional platform. I used only LinkedIn to successfully build 3 for myself and also assisted thousands of global businesses to do the same.
This is what I have learnedโฆ
โ
Success on LinkedIn starts with the correct setups.
โ Donโt just jump in and start reaching out or posting contentโฆ
First you need:
๐ Knowing how to tell ๐ฎ๐ค๐ช๐ง story
๐ Knowing how to tell ๐ฉ๐๐๐๐ง story
๐ Knowing how to craft ๐๐ฃ ๐ค๐๐๐๐ง that they, your ideal client, really want.
Business is a team sport, thus creating a strong team is the key to creating a successful company.
A business is built on a ๐ด๐ต๐ณ๐ฐ๐ฏ๐จ ๐ต๐ฆ๐ข๐ฎโฆ Business is a ๐ต๐ฆ๐ข๐ฎ ๐ด๐ฑ๐ฐ๐ณ๐ต! Every thriving business boasts with a team that works and functions as a unity. It therefor stands to reason that every business owner, business professional must focus on building a team that is committed to the successes of the business. How? Donald Miller teaches to focus on the foundational 3 Key Elements to create a dream team: ๐1. Understanding the mission of the business ๐2. Employ team members based on predefined key characteristics team members must have. ๐3. Ensure that each team member is familiar with the 3 main current objectives, activities of the business. I implemented this and my business thrives on the strengths of my team. Can you add to this?
3 Valuable Lessons: Understanding the Differences Between Facebook and LinkedIn
Just because it works for you on Facebook, does not guarantee it will work on LinkedInโฆ
Here are 3 ๐ญ๐ฆ๐ด๐ด๐ฐ๐ฏ๐ด I learned on some of the differences between these two social media platforms.
Important Brand Building Advice: Remember That Your Online Words Are Permanent
LinkedIn the new โ๐๐ข๐ค๐ฆ๐ฃ๐ฐ๐ฐ๐ฌ ๐ธ๐ช๐ต๐ฉ ๐๐ถ๐ช๐ต๐ดโ Content on LinkedIn is fast becoming very personal. Are the days when you could find valuable and insightful business-related post updates gone? I hope notโฆ If this is you and you have been sharing more personal information rather than focusing on sharing business information, here is my adviceโฆ โ Donโt! Here is whyโฆ โ What you say on Social Media stay on Social Media โ it is public โ How are you going to establish trust relationships if you have difficulties, challenges or problems in your personal life to deal with โ But more importantly you have invested time effort and even money on establishing a personal and business brand. It takes one comment, one post update to destroy it all ๐ Yes, you need to focus on storytelling, but their โ your ideal client โ stories, not yours! Best adviceโฆ Be ๐๐ฆ๐ณ๐ด๐ฐ๐ฏ๐ข๐ญ but stay ๐๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ What say you?
Online research: work with insight on social media platforms
Have you ever wondered how business leaders, influencers, gather information and data to make informed decisions? Well, platforms like LinkedIn are essential for conducting research! ๐๐ง Research is an essential tool for understanding the online world around us and making informed decisions. It helps us learn about new technologies, social trends, and advancements in various fields. By using platforms like LinkedIn, we can gather valuable insights and data that help us make informed decisions. Without research, we would not have made advancements in medicine, technology, and business. We would also lack a deep understanding of the challenges facing our world and how to address them. So, let's appreciate the value of research and support platforms like LinkedIn that offers research and help us better understand the world around us!
Mastering LinkedIn for Marketing Success: utilizing Inbound and Outbound Strategies
Are you making this mistake?
There is no shortcut to marketing, to creating a community, to creating followers, that want what you have to offer!
It takes timeโฆ
You see in marketing, on a platform like LinkedIn you need to focus on:
โถ๏ธ Inbound marketing โ Creating a presence that will attract your ideal client to you.
โถ๏ธ Outbound marketing โ Reaching out to your ideal client.
The problem is thisโฆ
Merely creating a presence, setting up and optimizing your profile, plus creating content ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ฆ๐ฏ๐ฐ๐ถ๐จ๐ฉ!
But taking a short cut by messaging everyone daily or scraping email addresses to do email marketing campaigns with โBuy my Stuffโ messages ๐ธ๐ฐ๐ฏโ๐ต ๐ธ๐ฐ๐ณ๐ฌ!
You need to do both, consistently, but in the right way!
You need to create a killer profile that will offer huge value, positioning you as the thought leader with answersโฆ
Then you need to reach out to your ideal client with the sole purpose to establish relationships by creating meaningful conversations through offering huge valueโฆ ๐ฏ๐ฐ๐ต โ๐๐ถ๐บ ๐ฎ๐บ ๐๐ต๐ถ๐ง๐งโ
Remember in todayโs online world you cannot sell anymoreโฆ ๐๐ผ๐๐ฟ ๐ถ๐ฑ๐ฒ๐ฎ๐น ๐ฐ๐น๐ถ๐ฒ๐ป๐ ๐บ๐ฎ๐ธ๐ฒ๐ ๐๐ต๐ฒ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป ๐๐ผ ๐ฏ๐๐!
Redefining Success: Strive for Significance, not Just Success
Success is just not enoughโฆ ๐ข๐ฏ๐บ๐ฎ๐ฐ๐ณ๐ฆ! John C. Maxwell explains this well: โ๐๐ถ๐ค๐ค๐ฆ๐ด๐ด ๐ช๐ด ๐ข๐ฅ๐ฅ๐ช๐ฏ๐จ ๐ท๐ข๐ญ๐ถ๐ฆ ๐ต๐ฐ ๐ฐ๐ถ๐ณ๐ด๐ฆ๐ญ๐ท๐ฆ๐ด, ๐๐ช๐จ๐ฏ๐ช๐ง๐ช๐ค๐ข๐ฏ๐ต ๐ช๐ด ๐ข๐ฅ๐ฅ๐ช๐ฏ๐จ ๐ท๐ข๐ญ๐ถ๐ฆ ๐ต๐ฐ ๐ฐ๐ต๐ฉ๐ฆ๐ณ๐ดโ If we focus on a social media platform, like LinkedIn, to add value to othersโฆ ๐ Shouldnโt our focus be to become more than just a successโฆ ๐ Shouldnโt we strive to become significant? Listen to this and let me know if you agree?
Finding Authenticity: Balancing Research, Homework, and Self-Identity
Do your research, do your homework:
โ
Study the content, branding, messaging, and tactics of successful influencers in your industry or niche.
โ
Learn from their experiences and strategies that have led to their success.
โ
Adapt their proven methods to your own style and voice.
โ Don't steal someone else's content or ideas without their permission.
โ Avoid outright plagiarism and maintain your own authenticity and unique perspective.
Remember, success often comes from a combination of factors, including hard work, persistence, creativity, and innovation. Find a balance between learning from others and forging your own path to success.
To get the desired outcomes on LinkedIn, use the ABO (always be open) principle.
Adopt the ABO (Always Be Open) business principle to get the desired LinkedIn outcomes.
2 Mindset changes that will get you LinkedIn resultsโฆ ๐จ๐ถ๐ข๐ณ๐ข๐ฏ๐ต๐ฆ๐ฆ๐ฅ! ๐ ๐๐๐ง๐จ๐ฉ ditch the ABC (Always Be Closing) ideaโฆ LinkedIn is not a sales platform. Instead adopt the ABO (Always Be Open for business) concept. On LinkedIn you are prospecting with the sole purpose to create relationships with your ideal client by having insightful, helpful, and meaningful conversations. Position yourself on LinkedIn in such a way that you are open and available to these conversations. ๐ ๐๐๐๐ค๐ฃ๐ know that your ideal client on LinkedIn is ๐๐๐ interested in your business, they are interested in knowing ๐ ๐๐! This is where the profile plays a huge role. Ditch your resume and create your profile as a landing page, a mini website for your ideal clients to learn more about you and what you have to offer. Watch the video for moreโฆ
Is your company marketing-ready?
๐๐ต๐ต๐ฆ๐ฏ๐ต๐ช๐ฐ๐ฏ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ๐ด! Are you marketing ready?
To succeed in today's fast-paced and competitive market, it's not enough to just have a great product or service. You need to have effective, well-mapped out processes in place to support your marketing efforts.
Without them, you risk falling behind your competition and losing out on potential customers.
Do take the time to evaluate your processes and ensure they are up-to-date and optimized for marketing success!
๐๐
๐ฝ๐น๐ฎ๐ป๐ฎ๐๐ถ๐ผ๐ป:
In today's digital age, effective marketing can make or break a business. It's not enough to simply have a great product or service; you need to have the right processes in place to support your marketing efforts.
These processes can include everything from lead generation and conversion optimization to content creation and distribution.
Without a solid foundation in place, your marketing efforts will be less effective and less efficient.
By taking the time to evaluate and optimize your processes, you can ensure that your business is marketing ready. This means that you have the tools and resources necessary to attract and convert potential customers, build brand awareness, and ultimately drive growth and success.
So, don't neglect your processes - invest in them and reap the rewards of a marketing-ready business!
Tips to Playing the Business Game: Concentrate on delivering results & Improving services and goods
Every business is now under huge pressure to deliver and over-deliverโฆ
With so much brand exposure available on a social media platform like LinkedIn, businesses must be results drivenโฆ
โฆ And be able to proof it!
I believe the time is now to stop all cute and clever marketing messages that ultimately only sow confusionโฆ
โฆAnd to instead focus on helping our clients to improve their businesses!
Plus, we must be able to offer structures and methods to help them make informed qualified decisions.
Else we will continue to waste time with objections like โWhy should I believe youโ
Time is of essence โ we need to gain clients and clients need solutionsโฆ that will workโฆ!
Playing the Sales Game: Achieving Success using the 'Art of Shift the Focus' Approach!
I hate sellingโฆ! Have you heard this before? Have you said this yourself before? I haveโฆ Until I discovered the secret of the โArt of Shift the Focusโ Now I enjoy salesโฆ I am good at itโฆ Sales are easy and funโฆ Watch this and become a sales fanโฆ
Working from home or in the office: Which is better for team building?
What do you think? Talking about work-from-home, hybrid, or work in an office, I was asked the question which is best? Now, having worked in all 3 models I guess my experience could be helpful. I started my business, MarketingCX in 2015, while living in a very small remote town, Pringle Bay in the Western Cape. At that time having an office and finding the team I needed close-by was just not an option. So, I opted for the work-from-home model. I found my team, but they were all living all over South Africa โ miles away from where I lived. For years, we worked remotely building the business as a team on Zoom. Some of my team members joined me and left without me ever meeting them in person. ๐๐ต ๐ธ๐ฐ๐ณ๐ฌ๐ฆ๐ฅ ๐ธ๐ฆ๐ญ๐ญ! When I moved to Hermanus in 2018, I started looking at the hybrid model and some of the team members did office work some days of the week. ๐๐ต ๐ธ๐ฐ๐ณ๐ฌ๐ฆ๐ฅ ๐ธ๐ฆ๐ญ๐ญ! I moved back to Johannesburg towards the end of 2019. Covid came and covid left and I continued building and running the business, remotely, successfully. Last year, in 2022, I started the internships and was forced to opt for the work in an office daily model. Slowly we faced out the work-from-home and hybrid models. As a team we could now do brainstorming, planning, and support each other face-to-face every day. There is something to be said about human interactions and socialisation. Now, MarketingCX, is a business working from an office where we as a team stand as a force, supporting each other daily. ๐๐ต ๐ธ๐ฐ๐ณ๐ฌ๐ด ๐ฃ๐ฆ๐ต๐ต๐ฆ๐ณ! What is your experience? Do share in the commentsโฆ
My viewpoint on social media automation tools
I strongly believe that automation tools can do more harm than good.
Here's why:
โถ๏ธ The accuracy of LinkedIn user information is dependent on the user updating it regularly. So you might be reaching out to the wrong person creating huge annoyance
โถ๏ธ You need to do research on the LinkedIn user to determine if they will be a good fit for your service even if they are a match according to a search.
โถ๏ธ It is rude! You are in effect saying to the LinkedIn user they are not worthy of your time or attention.
Automation tools can limit your creativity and flexibility on LinkedIn.
When you rely on these tools to do the work for you, you might miss out on opportunities to engage with your audience in new and interesting ways. LinkedIn is all about creativity and spontaneity, and automation tools can stifle that spirit.
So, if you're considering using automation tools on social media, I urge you to think twice. Instead, focus on building genuine, authentic relationships with your followers. It might take more time and effort, but in the end, it will be well worth it.
Is ChatGPT a Threat or Opportunity?
๐๐ถ๐ฆ๐ด๐ต๐ช๐ฐ๐ฏ: Is ChatGPT a threat or opportunity? Chat Generative Pre-Trained Transformer is an artificial intelligence (AI) chatbot developed by OpenAI and launched in November 2022. The fastest growing app currently with over a 100 million users. How will ChatGPT affect our businesses, our lives? More importantly how should we deal with this technology change? In todayโs video I detail my views. Watch it and let me know in the comments your thoughts.
Stop Treating People as Just Clients: Understanding the Importance of Human Connection in Marketing
Hey, they are still people; a person that feel, think, do and yearnโฆ We call them: โถ๏ธ Ideal Clients โถ๏ธ Leads โถ๏ธ Prospects โถ๏ธ Suspects But did we forget that they could very well be: โถ๏ธ A referrer โถ๏ธ A collaborator โถ๏ธ A supporter โถ๏ธ A community member โถ๏ธ โฆ A Friend Do we need a mindset change?
Utilize Curiosity Wisely and the Power of Clarity to Promote Sales.
Use โcuriosityโ wisely! During a keynote yesterday, I was explaining how to focus on adding value for the ideal client, especially in our content. The question was raised what about creating curiosity. My answer and conviction are simply that curiosity must be use in our headlines, the very first sentence, purely to ensure that our content will be consumed. But we should never use curiosity to detail the solutions we offer. The more you reveal, the more value you addโฆ The more value you add, the more you create an understanding of how much you actually offer and how much they will benefit and save. ๐๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ฅ๐ฐ ๐ฏ๐ฐ๐ต ๐ฃ๐ถ๐บ ๐ช๐ฏ๐ง๐ฐ๐ณ๐ฎ๐ข๐ต๐ช๐ฐ๐ฏโฆ ๐๐ฉ๐ฆ๐บ ๐ฃ๐ถ๐บ ๐ต๐ฉ๐ฆ ๐ข๐ฑ๐ฑ๐ญ๐ช๐ค๐ข๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ด๐ฐ๐ญ๐ถ๐ต๐ช๐ฐ๐ฏโฆ Do you agree with me?
Enhance Your Career with AI: Learn Its Functionalities and Improve Your Usage
As a Baby Boomer, I saw it all! I started my IT career in the mainframe era. PCโs, Laptops, Notebooks, Internet, Mobile Devices, iPads, iPods were unheard of. Then they came one by one, infiltrating our worlds and taking over. Now each invention, technology evolution, was met with fear. ๐๐ฆ๐ข๐ณ ๐ฐ๐ง ๐ซ๐ฐ๐ฃ ๐ญ๐ฐ๐ด๐ด๐ฆ๐ด! I guess it is just natural for those that resist change. Again, I am witnessing yet another technology evolution โ ๐๐ณ๐ต๐ช๐ง๐ช๐ค๐ช๐ข๐ญ ๐๐ฏ๐ต๐ฆ๐ญ๐ญ๐ช๐จ๐ฆ๐ฏ๐ค๐ฆ (๐๐)! And again, it is met with fear โ fear of losing jobs and opportunities! So, will we see job losses? Absolutely! But it can be preventedโฆ You see, I believe the employee, the business, that will prepare and ensure that they strategise and learn how to use AI as a business tool to get results will not only survive but thrive. But key is going to be to change your focus fromโฆ Just having a skill to produce an end productโฆ To being able to use the tools available to produce ๐ฅ๐๐ฆ๐จ๐๐ง๐ฆ! We are entering a world that will only be results driven, ๐ฏ๐ฐ๐ต๐ฉ๐ช๐ฏ๐จ ๐ญ๐ฆ๐ด๐ด ๐ต๐ฉ๐ข๐ฏ ๐ธ๐ฉ๐ข๐ต ๐ช๐ด ๐ฆ๐น๐ฑ๐ฆ๐ค๐ต๐ฆ๐ฅ ๐ธ๐ช๐ญ๐ญ ๐ฃ๐ฆ ๐ข๐ค๐ค๐ฆ๐ฑ๐ต๐ข๐ฃ๐ญ๐ฆ! Agreed?!
Brand Building vs. Brand Protection
So, we talk a lot about brand building but what about brand protection?
The competition in the online world is as fierce as a storm; are you ready? Is your company ready?
โ ๏ธ Warning: The storm has startedโฆ โ ๏ธ ๐๐ณ๐ฆ ๐บ๐ฐ๐ถ ๐ณ๐ฆ๐ข๐ฅ๐บ? ๐๐ด ๐บ๐ฐ๐ถ๐ณ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ณ๐ฆ๐ข๐ฅ๐บ? Years ago, I started warning my clients that a storm is coming. Well, the storm has started, we are in the midst of a it. What storm? Well you see, as B2B organisations adopt the digital online world as their preferred (and for some only) method for marketing and sales, the competition is becoming fierce! Donโt get derailed with reports and complaints of spam, shiny object syndrome or what works or what doesnโt! Focus on building, establishing, and maintaining your own communities. In this video I highlight ๐ฑ ๐ธ๐ฒ๐ ๐ณ๐ผ๐ฐ๐๐ ๐ฒ๐น๐ฒ๐บ๐ฒ๐ป๐๐ to build your community. ๐๐บ ๐ต๐ฉ๐ฆ ๐ธ๐ข๐บ, ๐ต๐ฉ๐ฆ ๐ด๐ต๐ฐ๐ณ๐ฎ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ท๐ช๐ฅ๐ฆ๐ฐ ๐ธ๐ข๐ด ๐ข ๐ค๐ฐ๐ฎ๐ฑ๐ญ๐ฆ๐ต๐ฆ ๐ค๐ฐ๐ช๐ฏ๐ค๐ช๐ฅ๐ฆ๐ฏ๐ค๐ฆ!
Strategies for Boosting Visibility on LinkedIn through Digital Marketing
On LinkedIn it is not who you knowโฆ ๐๐๐ who knows you! We have all been thereโฆ Chasing the numbers! ๐๐ฐ๐ณ๐ฆ ๐ค๐ฐ๐ฏ๐ฏ๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ๐ดโฆ ๐ฎ๐ฐ๐ณ๐ฆ ๐ง๐ฐ๐ญ๐ญ๐ฐ๐ธ๐ฆ๐ณ๐ดโฆ ๐ฎ๐ฐ๐ณ๐ฆ ๐ท๐ช๐ฆ๐ธ๐ด ๐ฐ๐ฏ ๐ฐ๐ถ๐ณ ๐ฑ๐ฐ๐ด๐ต๐ดโฆ ๐ฎ๐ฐ๐ณ๐ฆ ๐ฆ๐ฏ๐จ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ตโฆ ๐ฎ๐ฐ๐ณ๐ฆโฆ Right?! Why? For more brand exposure, more visibility, more ideal clients to know me! Ok, maybe it was just me. I quickly in my LinkedIn journey discovered working smarter not harder just makes everything so much more fun. That is when I discovered the power of ๐๐ข๐ฅ๐ก๐ค๐ฎ๐๐ ๐๐๐ซ๐ค๐๐๐๐ฎ. Each one of my team members gets a โLinkedIn Uniformโ when they join us. That means they get their KPIโs, their job description plus their LinkedIn Profile Personal Brand linked to the MarketingCX Business brand, our LinkedIn page. Now it all becomes so much easier. We stand tall and strong in LinkedIn. We operate as one voice. We all have our MarketingCX LinkedIn Uniform โ building MarketingCX as one, as a force to reckon with! Do you have a โLinkedIn Uniformโ?
The Everyday Task to Master On LinkedIn is Engagement.
I was asked what is the most important daily LinkedIn activity? Without hesitation I answered โ ๐๐ฏ๐จ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ต! Watch this video and see if you agree with meโฆ
Use LinkedIn to Earn the Right to Own a Lead
Earn the right to own a lead! If you are using LinkedIn to promote your business, create brand awareness, generate leads or even to grow your business, this principle is key. ๐๐ฆ๐ณ๐ฆ ๐ช๐ด ๐ธ๐ฉ๐บโฆ LinkedIn is a social media platform to build relationships with the main objective to invite your community, your audience, into your own environment. ๐LinkedIn is not your platform... ๐LinkedIn is not your marketing toolโฆ ๐LinkedIn is not your email marketing system... ๐ ๐ฐ๐ถ ๐ฅ๐ฐ ๐ฏ๐ฐ๐ต ๐ฐ๐ธ๐ฏ ๐๐ช๐ฏ๐ฌ๐ฆ๐ฅ๐๐ฏ! Your main focus on the platform should always be to add enough value to connections, your audience, your community to invite them to exchange their contact details in return for even more valueโฆ You need to use LinkedIn to build your own leads databaseโฆ Remember, LinkedIn is not a leads databaseโฆ it is still social media platform! ๐๐ถ๐ต ๐ฉ๐ฆ๐ณ๐ฆ ๐ช๐ด ๐ธ๐ฉ๐ฆ๐ณ๐ฆ ๐ช๐ต ๐ข๐ญ๐ญ ๐จ๐ฆ๐ต๐ด ๐ค๐ฐ๐ฎ๐ฑ๐ญ๐ฆ๐ต๐ฆ๐ญ๐บ ๐ธ๐ณ๐ฐ๐ฏ๐จโฆ Some LinkedIn users wants to speed up this process and lose sight of the fact that: โถ๏ธ You need to build relationships first with your ideal client. โถ๏ธ You need to add enough value to make it worth it for your ideal client to give you their contact details and become part of your community off LinkedIn Ultimately your LinkedIn activity is always only focused on building know, like, and trust relationships by adding huge valueโฆ Then you earned the right to own the lead!
Discover Your 'Sweet Spot': Test Your Marketing
Test your marketing!
Donโt just take advice blindly and assume it will work wonders for you as it does for the advisor!
Adopting a mindset, a methodology, to test everything you do to make your brand known and accepted, on a platform like LinkedIn, will save you a heap of frustration and wasted effort.
Focus especially on testing:
โถ๏ธ What do your audience and ideal client really want
โถ๏ธ What is the problem(s) they experience that is hindering your ideal client in getting what they want
โถ๏ธ What other peopleโs posts should you engage with and how
โถ๏ธ What type of content will create huge engagement
โถ๏ธ What voice and tone will resonate best with your ideal clients
๐๐ฉ๐ฆ ๐ต๐ฉ๐ช๐ฏ๐จ ๐ช๐ด ๐ต๐ฉ๐ช๐ดโฆ
Donโt just copy others and assume what works for them will work for you!
๐๐ต ๐ธ๐ฐ๐ฏโ๐ต!
Because your audience, your ideal client, your solutions, are unique and different!
Test, test, test, and test some moreโฆ
Until you find you own unique sweet spot!
Branding Tips: Create Your Own Brand Without Duplicating Others
You should not ๐ซ๐ถ๐ด๐ต copy or repost others content postsโฆ It can cause huge brand reputational damage!
Crafting a Compelling 'About Section' on LinkedIn: A 7-Step Framework
A 7-Step LinkedIn Profile About Section Framework To write a profile about section that will ensure that profile visitors do engage with you and take action can leave you ๐ญ๐ฐ๐ด๐ต ๐ง๐ฐ๐ณ ๐ธ๐ฐ๐ณ๐ฅ๐ด. ๐๐ฐ๐ฏโ๐ต! This simple and easy 7-step about section framework is based on Donald Millerโs storytelling framework. It just works! Over time it has proven to create daily sales opportunities for my business and my clients but the real gem is that it attracts ideal clients. ๐ง๐ต๐ฒ ๐ณ-๐ฆ๐๐ฒ๐ฝ ๐๐ถ๐ป๐ธ๐ฒ๐ฑ๐๐ป ๐ฃ๐ฟ๐ผ๐ณ๐ถ๐น๐ฒ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฒ๐ฐ๐๐ถ๐ผ๐ป ๐๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ: ๐ Step 1: Detail what your ideal client wants. ๐ Step 2: Highlight the problem they are experiencing that hinders them to have what they want. ๐ Step 3: Introduce your self as the solutions provider with empathy and competency. ๐ Step 4: Explain the next steps in bullet points. ๐ Step 5: Give them a call to action with confidence. ๐ Step 6: Highlight what failure in taking action will look like. ๐ Step 7: Show them the success, the transformation they will experience if they engage with you! Follow this framework so that you can stop having profile visitors that will forever just scroll, never engage or take action and instead convert profile visitors into prospects that are ready to engage and take action
3 Easy Steps to Developing LinkedIn Relationships: A Marketing Strategy
LinkedIn is all about relationships โ ๐๐ช๐จ๐ฉ๐ต?
But it can be hugely demoralising when you, with all the best intentions in the world, reach out to people just to be ignoredโฆ or even worse be accused of being a spammer!
There is a far easier and simple way to build meaningful relationships. Relationships that will appreciate you and your support your efforts.
Follow these 3 steps:
1๏ธโฃ Connect
2๏ธโฃ Engage
3๏ธโฃ Message
It is important, though, that you follow the steps in that order.
I detail in the video what to do in each step.
Watch it, so you can stop feeling rejected and start building relationships that would love to engage with youโฆ always!
Revamp Your Marketing Strategy with the Power of Words That Sell!
Logoโs, Websites, and pretty pictures do not create new clientsโฆ Words does! You need to speak their language, not yoursโฆ You need to use the words they use, not yoursโฆ How? By having a deep understanding of: โถ๏ธ What they really want โถ๏ธ What is hindering them to have what they want; their problems, their challenges Here is how I do itโฆ ๐๐ข๐ต๐ค๐ฉ ๐ต๐ฉ๐ฆ ๐ท๐ช๐ฅ๐ฆ๐ฐ
Discover Your Best Strategy: Marketing vs. Advertising
Focus on building assets for your businessโฆ โถ๏ธ Advertising vs Marketing In the B2B world advertising is focusing on gaining new clients quickly. But it will not build long term relationships that can be tapped into at any time. To me that is a wasteโฆ I prefer to establish my brand first, then to focus on marketing my brand establishing relationships with my brand that overtime will serve me well. It will build marketing and sales momentum for my business. These relationships will, at some time in the future, reach out to me seeking my solutions. Want to make marketing and sales easier? This is the wayโฆ โฆFor me! What you say?
Reviving a Failing Business: Why Marketing or Sales Alone Won't Cut It
Marketing is not the answerโฆ ๐๐ฐ ๐ข ๐ง๐ข๐ช๐ญ๐ช๐ฏ๐จ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด! So often I hear business owners, business professionals, dissatisfied with their marketing results. We have spent a fortune on marketing with no results, is often the complaint. However, a business looking at marketing (and even sales) to solve a business problem is setting the marketing initiative up to fail. Here is the thingโฆ You can only market what the business has to offerโฆ and it is not just products or services. ๐ A business needs clear structures and processes that works. ๐ A business needs a mission that is clearly defined including at least 3 goals they want to achieve by at specific date and why. ๐A business must not rely on products or services to grow their business, but their people โ people grow a business not products or services. These are โmust-havesโ I look at every time I take on a new clientโฆ because people buy from people and that should always be the main marketing focus. Businesses that have clearly defined missions backed by processes that work and people that believe in it, always yield great marketing (and sales) results. I explain my views in this video
Stay True to Your Brand: Avoid Distractions and Maintain Your Voice
It's no secret that social media can be a huge distraction, especially in today's world.
We're constantly bombarded with notifications and new posts, so it can be hard to stay focused on our work or even our conversations with others.
Worst still, getting sucked in and try to model what seems to be success stories for othersโฆ
Focus on developing your own voice, your own story, your own brand!
My 3 Golden Rules for LinkedIn Messaging
My 3 LinkedIn Messaging Golden Rules Receiving a SPAM message on LinkedIn is a HOT topic. Not a day goes by without me receiving a message from a connection offering a product of absolute no interest. But I always smile and kindly respond to the sender reminding him / her that their actions are abusing the privilege of being able to message me. ๐๐ข๐ช๐ต, ๐ ๐ค๐ข๐ฏ๐ฏ๐ฐ๐ต ๐ฆ๐น๐ฑ๐ญ๐ข๐ช๐ฏ ๐ต๐ฉ๐ช๐ด ๐ข๐ด ๐ธ๐ฆ๐ญ๐ญ ๐ช๐ฏ ๐ธ๐ณ๐ช๐ต๐ต๐ฆ๐ฏ ๐ธ๐ฐ๐ณ๐ฅ ๐ข๐ด ๐ธ๐ฉ๐ข๐ต ๐ ๐ฅ๐ช๐ฅ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ท๐ช๐ฅ๐ฆ๐ฐโฆ
Maximizing LinkedIn for Social Selling: Building Relationships and Handling Dissatisfaction
LinkedIn Social Selling is all about building relationships! But it is vastly different to personal relationshipsโฆ A personal relationship can seek counselling to restore dissatisfactionโฆ However, 96% of customers will not report dissatisfactionโฆ They will just leave and seek alternative solutionsโฆ ๐บ๐ฐ๐ถ๐ณ ๐ค๐ฐ๐ฎ๐ฑ๐ฆ๐ต๐ช๐ต๐ฐ๐ณ๐ด! This means that you have no chance to โfix what is brokenโ in a business relationship!
My Biggest LinkedIn Lesson: Focus on one thing.
My biggest LinkedIn lessonโฆ When I first started working on LinkedIn it was all so confusing and overwhelming. ๐๐ฉ๐ข๐ต ๐ฅ๐ฐ ๐ ๐ด๐ข๐บโฆ ๐๐ฉ๐ฆ๐ฏ ๐ฅ๐ฐ ๐ ๐ฅ๐ฐ ๐ธ๐ฉ๐ข๐ตโฆ ๐๐ฐ๐ธ ๐ฅ๐ฐ ๐ ๐ฃ๐ถ๐ช๐ญ๐ฅ ๐ข ๐ค๐ฐ๐ฎ๐ฎ๐ถ๐ฏ๐ช๐ต๐บ ๐ต๐ฉ๐ข๐ต ๐ธ๐ช๐ญ๐ญ ๐ด๐ถ๐ฑ๐ฑ๐ฐ๐ณ๐ต ๐ฎ๐ฆโฆ These were questions I could not find easy answers forโฆ Until I figured it out for myself! Focus on one thing! โฆAnd โthingโ is not a product or service or even a solution. โThingโ is that one burning desire my ideal client hasโฆ ๐๐ฉ๐ข๐ต ๐ฐ๐ฏ๐ฆ โ๐ต๐ฉ๐ช๐ฏ๐จโ ๐ต๐ฉ๐ข๐ต ๐ธ๐ช๐ญ๐ญ ๐ค๐ฉ๐ข๐ฏ๐จ๐ฆ ๐ต๐ฉ๐ฆ๐ช๐ณ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ดโฆ โฆ ๐๐ฉ๐ฆ๐ช๐ณ ๐ญ๐ช๐ท๐ฆ๐ดโฆ
Social Media Marketing: Plan Your Customer's Journey with Content that Ignites Results
If you fail to ๐ฝ๐น๐ฎ๐ปโฆ
You ๐ฝ๐น๐ฎ๐ป to failโฆ
๐๐ฏ๐ฅ ๐ฑ๐ญ๐ข๐ฏ๐ฏ๐ช๐ฏ๐จ ๐ฉ๐ข๐ด ๐ฏ๐ฐ๐ต๐ฉ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ฅ๐ฐ ๐ธ๐ช๐ต๐ฉ ๐ช๐ฏ๐ต๐ฆ๐ฏ๐ตโฆ
Beyond the Numbers: How to Measure Success in LinkedIn Marketing
LinkedIn is not a numbers gameโฆ To play the LinkedIn game your focus must shift to move the โnumbersโ to where it really mattersโฆ Here is the thingโฆ The amount of connection request, messages or even posts published makes no real long-lasting difference in your bottom line or business growth! What matter is: ๐The amount of people that know YOU! ๐The percentage of people knowing YOU that convert to liking YOU! ๐And then the percentage of people who will trust you enough to buy from YOU! ๐๐ฐ ๐ธ๐ฉ๐ฆ๐ณ๐ฆ ๐ด๐ฉ๐ฐ๐ถ๐ญ๐ฅ ๐บ๐ฐ๐ถ๐ณ ๐ฅ๐ข๐ช๐ญ๐บ ๐ง๐ฐ๐ค๐ถ๐ด ๐ฃ๐ฆ? Getting people to ๐ธ๐ป๐ผ๐ you first, then ๐น๐ถ๐ธ๐ถ๐ป๐ด you by following you, seeking the value you add for them, so that you have a consistent amount of people, daily, ๐๐ฟ๐๐๐๐ถ๐ป๐ด you to buy from you. Building Know, Like and Trust relationships on a platform like LinkedInโฆ ๐ช๐ด ๐ฉ๐ฐ๐ธ ๐ต๐ฐ ๐ฑ๐ญ๐ข๐บ ๐ต๐ฉ๐ฆ ๐๐ช๐ฏ๐ฌ๐ฆ๐ฅ๐๐ฏ ๐จ๐ข๐ฎ๐ฆ!
Spreading Kindness: My Bittersweet Day
I am having a โHappy-Sadโ dayโฆ ๐๐
๐๐ญ๐ฆ๐ข๐ด๐ฆ ๐ด๐ฉ๐ข๐ณ๐ฆ ๐ต๐ฉ๐ช๐ด ๐ธ๐ช๐ต๐ฉ ๐ฎ๐ฆ!
Business Tip: 3 Step Process to Protect Your Cashflow
Protect your cashflowโฆ a๐ต ๐ข๐ญ๐ญ ๐ค๐ฐ๐ด๐ต! When a business starts struggling, cashflow becomes an issue fast! And no cashflow always results in no businessโฆ ๐ถ๐ญ๐ต๐ช๐ฎ๐ข๐ต๐ฆ๐ญ๐บ! So how do you protect cashflow? I have found focusing on these 3 simple steps daily works wonders: โก๏ธEffective marketing โก๏ธResulting in qualified leads โก๏ธThat does convert into profitable paying clients Now if your leads do not convert into payable clients, fix your marketing to get more qualified leadsโฆ It is a simple formula, but it works!
The Impact of Social Media on Sales and Marketing: A Game-Changing Tipping Point
Finding new client today is a breezeโฆ
โฆcompared to the pre-social media days!
In the past we had to rely on:
โก๏ธFlyers
โก๏ธBrochures
โก๏ธMagazine, Newspaper and TV advertising
โก๏ธTelesales
In desperate attempts to be ๐ฌ๐ฏ๐ฐ๐ธ๐ฏ, ๐ด๐ฆ๐ฆ๐ฏ, ๐ข๐ฏ๐ฅ ๐ฉ๐ฆ๐ข๐ณ๐ฅ!
Social media channels, like #LinkedIn, changed all that!
Now we can reach millions of potential buyers with just one post updateโฆ ๐ข๐ต ๐ฏ๐ฐ ๐ค๐ฐ๐ด๐ต!
We can become authors, publishersโฆ ๐ข๐ต ๐ฏ๐ฐ ๐ค๐ฐ๐ด๐ต!
We can be known, seen, and heardโฆ and create daily sales opportunitiesโฆ ๐ข๐ต ๐ฏ๐ฐ ๐ค๐ฐ๐ด๐ต!
What a world we live in!
Do you also experience acquiring customers, growing your businessโฆ this easy?
Make Your Content Count: Craft Purposeful Content with Clear Intent!
Content โ It is not a popularity contest! Content is the universal language of the online world! It is the way we communicate with our audiences, our communities. But it is not a race to increase our popularityโฆ So often we measure our content success based on the engagement we receive โ likes, comments and sharesโฆ Now while this can be indicators that our readers enjoy what we publish, there is a better, a more effective measureโฆ Conversion! How many of your content engagers converted into profitable paying clients? Makes you think, doesnโt it?
Marking 100th episode of "Coffee with Tilly, The key to success: Consistency and Persistence
'Coffee with Tilly' 100th Episode Celebration: Secret to Achievement is Consistency & Persistence
Do it 100 times and more, persistently and consistentlyโฆ Consistently means doing the same thing over and over againโฆ Persistently, on the other hand, means to continue doing the same thing over and over again, despite the difficulties and challenges. The question isโฆ ๐๐ฐ ๐ธ๐ฆ ๐ด๐ฐ๐ฎ๐ฆ๐ต๐ช๐ฎ๐ฆ๐ด ๐ฆ๐น๐ฑ๐ฆ๐ค๐ต ๐ช๐ฏ๐ด๐ต๐ข๐ฏ๐ต ๐ณ๐ฆ๐ด๐ถ๐ญ๐ต๐ด ๐ข๐ฏ๐ฅ ๐จ๐ช๐ท๐ฆ ๐ถ๐ฑ ๐ต๐ฐ๐ฐ ๐ด๐ฐ๐ฐ๐ฏ? In todayโs Coffee with Tilly I detail 2 ways to measure your progress that will help you to know when to give up and when to push throughโฆ
Mastering Your Marketing Strategy: Create a Message that Truly Resonates with Your Ideal Client
It is not about what people want but rather what they needโฆ Henry Ford, known as the creator of the Model T Ford cars, said ๐ช๐ง ๐ฉ๐ฆ ๐ข๐ด๐ฌ๐ฆ๐ฅ ๐ต๐ฉ๐ฆ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐ธ๐ฉ๐ข๐ต ๐ฉ๐ฆ ๐ธ๐ข๐ฏ๐ต๐ฆ๐ฅ ๐ต๐ฉ๐ฆ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐ธ๐ฐ๐ถ๐ญ๐ฅ ๐ฉ๐ข๐ท๐ฆ ๐ด๐ข๐ช๐ฅ ๐ข ๐ง๐ข๐ด๐ต๐ฆ๐ณ ๐ฉ๐ฐ๐ณ๐ด๐ฆ! The question is thisโฆ Are you explaining your products or services in terms that makes no sense to your ideal clients. Why would a person comfortable being on a horse even consider buying a car? Think about it?! Your ideal client does not understand your products or services in the way you do! He cannot see the benefits of how this will improve his/her business or even life! Look at your LinkedIn Profile and Pageโฆ Then ask yourself: ๐Can they see it? ๐Can they feel it? ๐Can they understand it? Sometimes the problem is not the LinkedIn platform or even finding your ideal client on the platformโฆ Sometimes it is simply that your Go To Market (GTM) message is completely confusingโฆ
Develop Your Potential: Overcome Fear and Embrace Your Value
Help them, one business at a time, ๐ฑ๐ญ๐ฆ๐ข๐ด๐ฆโฆ
Donโt deny any business the opportunity to be successful!
In 2020, the beginning of Covid when the very first lockdown were announced, I was approached by 2 digital marketing agency owners. They suggested that we start training businesses how to successfully market their solutions online.
It was a great cause and I agreed.
The decision was made to start with LinkedIn and to introduce the training service via live Zoom webinars.
As the LinkedIn specialist, I was to be introduced as the main speakerโฆ
I have never done anything like this before and fear crept inโฆ
Fear ofโฆ
๐Not being enough...
๐Not having enough...
๐Rejection!
๐๐ถ๐ต ๐ ๐ง๐ข๐ค๐ฆ๐ฅ ๐ฎ๐บ ๐ง๐ฆ๐ข๐ณ๐ด ๐ข๐ฏ๐ฅ ๐ธ๐ช๐ต๐ฉ ๐ด๐ฉ๐ข๐ฌ๐ช๐ฏ๐จ ๐ฌ๐ฏ๐ฆ๐ฆ๐ด ๐ฅ๐ช๐ฅ ๐ช๐ต!
To my surprise everyone in the webinar found huge value and was appreciative towards my willingness to share my knowledge, information and experience!
It was then that the saying you owe it to your potential customers to tell them that you have what they desperately need, with confidence, became true and a reality for me!
Here is the thingโฆ
๐You do have valueโฆ
๐You do have knowledgeโฆ
๐You do have the experienceโฆ
Go out and help your ideal clients to be successfulโฆ
โฆBy telling them what you have โ ๐ฅ๐ข๐บ ๐ข๐ง๐ต๐ฆ๐ณ ๐ฅ๐ข๐บ ๐ข๐ง๐ต๐ฆ๐ณ ๐ฅ๐ข๐บ ๐ข๐ง๐ต๐ฆ๐ณโฆ
You owe to themโฆ and yourself!
You (๐ข๐ฏ๐ฅ ๐บ๐ฐ๐ถ๐ณ ๐ด๐ฐ๐ญ๐ถ๐ต๐ช๐ฐ๐ฏ๐ด, ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ด, ๐ฐ๐ณ ๐ด๐ฆ๐ณ๐ท๐ช๐ค๐ฆ๐ด) are worth itโฆ
Approach for Content Creation: Center on Your Voice
Let the ๐ต๐ฐ๐ฐ๐ญ work for you! Donโt work for the ๐ต๐ฐ๐ฐ๐ญ! LinkedIn, and any other social media platform, is just a ๐ต๐ฐ๐ฐ๐ญ. A tool to be usedโฆ ๐ To serve your community ๐ To build relationships ๐ To position yourself as a thought leader ๐ To position your business as a brand leader ๐ Toโฆ ๐๐ฆ๐ต ๐ต๐ฉ๐ฆ ๐ฑ๐ช๐ค๐ต๐ถ๐ณ๐ฆ?
Business growth: Are we chasing the wrong thing?
The chicken and eggโฆ ๐๐ฉ๐ฐ ๐ธ๐ข๐ด ๐ง๐ช๐ณ๐ด๐ต?
Ok, letโs get to businessโฆ
Business stability and business growthโฆ ๐๐ฉ๐ข๐ต ๐ค๐ฐ๐ฎ๐ฆ๐ด ๐ง๐ช๐ณ๐ด๐ต?
Marketing and salesโฆ ๐๐ฉ๐ข๐ต ๐ค๐ฐ๐ฎ๐ฆ๐ด ๐ง๐ช๐ณ๐ด๐ต?
Here is the thingโฆ
You cannot grow your business in an unstable environment!
Marketing provides business stabilityโฆ
Sales ensures business growthโฆ
But marketing needs to โfeedโ salesโฆ
โ๏ธI therefor conclude thatโฆ
Marketing provides business stability and always must come firstโฆ ๐ฃ๐ฆ๐ง๐ฐ๐ณ๐ฆ ๐ด๐ข๐ญ๐ฆ๐ดโฆ