Common things marketers say: “The sales team isn’t following up with their leads in a timely manner, that’s why we’re not hitting our quarterly targets.”

Common things salespeople say: “I can’t hit my numbers because marketing didn’t drive us enough leads”

We see the problem here. Sometimes the sales and the marketing team are not connected in the right way. But for an organization to successfully grow, sales and marketing need to be on the same page. They need to be working together towards a common goal.

So we invited Mike Manaley, Manaley Enterprises, The Barefoot Broker, to talk about SALES AND MARKETING NOT SALES VS. MARKETING.

Mike has over 15 years of personal experience in sales and business development in financial services, so he is the right person to give us some helpful tips and tricks to get the sales and marketing team better connected.

Because bringing sales and marketing closer to a common vision and a symbiotic process means that you can now get the best out of both, and supercharge your new business activity.

If you want to connect with us on social media or LinkedIn you can follow the London Marketing Club or Francis Cooper Marketing Consultancy for more exciting things about marketing.

Hosts: Timea Kadar and Laura Nahr

Marketing Mix: The 4 Ps

ConvertX RadioBy Timea KadarSep 09, 2021