Podcasts of Timmy Bauer

The Power of Focus: How to Grow Your Social Media Account

When it comes to growing a social media account, the key isn't just about creating content—it's about *focusing* on one account, one persona, and one clear strategy at a time. By committing to a singular approach, you can generate the kind of engagement that drives growth and builds a meaningful network. Here’s how I’ve applied this method across different platforms and achieved consistent results.

Step 1: Choose One Account to Focus On

It’s tempting to spread your efforts across multiple platforms, but true growth happens when you commit to *one* account at a time. Whether it’s X (formerly Twitter), LinkedIn, or YouTube, make that account your sole focus for a period of time. Doing this lets you dive deep into the platform’s culture, best practices, and algorithm nuances.

Step 2: Define Your Target Persona

To truly maximize your growth, zero in on one persona to target. Who is your ideal audience? Teachers, literacy professionals, parents, entrepreneurs? Get specific. Tailor every piece of content, interaction, and engagement to resonate with that single group. This clarity helps ensure your message sticks, rather than getting lost among multiple priorities.

Case Study: X/Twitter – Growing Through Community

When I was working to grow my X/Twitter account, I focused solely on teachers and literacy professionals. Every tweet, comment, and piece of content was designed with them in mind. I began by using X to reach out to my target audience, inviting them to be guests on my podcast, *The Literacy Advocate*. This approach allowed me to co-create content with them, which had two benefits:

1. Content Relevancy: The conversations were rich and aligned with my target audience’s interests.

2. Amplified Reach: Each podcast episode led to a batch of 10+ tweets that were directly related to the interview, creating a ripple effect of engagement across networks.

By focusing exclusively on this niche and engaging in meaningful discussions, I grew my X/Twitter account from no engagement to 6,000 subscribers, with thousands of views per post and long comment chains to spark further content ideas. This focused approach not only grew my audience but also built relationships that helped me secure book tours—the ultimate goal.

Case Study: YouTube – From Book Tours to Kids’ Content

When it was time to grow my YouTube channel, I used a similar approach, but with a different persona: children and their parents. After booking book tours, I turned the visits into content opportunities, producing read-aloud videos (Longs) and short, fun 60-second interviews with kids (Shorts). Both formats resonated with pre-K to 3rd-grade readers.

By maintaining this laser-focused content strategy, I grew my YouTube channel from 300 to 4,000 subscribers, generating 250,000 combined views and thousands of watch hours.

Step 3: Co-Create Content to Maximize Engagement

The foundation of this growth strategy is co-creating content with your target audience. Whether it’s teachers on X, professional writers on LinkedIn, or entrepreneurs on a podcast, collaboration is key. For instance:

LinkedIn for Writers: I applied the same focused strategy on LinkedIn when growing a network of professional writers for Stone Crest. I used my podcast, *Writing Better*, for interviews and then created LinkedIn content that featured each guest. This approach not only grew my LinkedIn following to 4,000 but also established relationships with almost every professional ghostwriter in the space.

Step 4: Build a Network, Not Just an Audience

The beauty of this focused approach is that it doesn't just build followers—it builds a network.

Final Thoughts: The Magic of Singular Focus

The secret to social media growth is singular focus—one account, one persona, one strategy.

By staying focused, you’ll not only grow your audience but also build lasting relationships and achieve your broader business goals.

Follow Brett: https://www.linkedin.com/in/brettbeveridge/

Dana:

https://www.linkedin.com/in/danamicheli/

Jessica Bross:

https://www.linkedin.com/in/jessica-bross/

https://www.ciderspoonstories.com/

https://www.linkedin.com/in/jeff-raderstrong-a2814417/

https://www.raderstrong.com/writing-for-other-people

https://www.today.com/parents/essay/help-wife-do-less-rcna162153

Connect with my guest Darion here: https://www.linkedin.com/in/darionrae/

Take his 3 Day Free Linkedin Writing Challenge here:

https://darionraewriting.beehiiv.com/c/3-day-content-writing-challenge

Ghostwriters sabotage themselves in 2 ways according to Alyssa Berthiaume - 1: leading with price, and 2: not having a credit conversation (spicy).

My guest: accomplished ghostwriter Alyssa Berthiaume https://www.linkedin.com/in/ayberthiaume/

credits:

Leaving the Grind Behind

Though I Walk: A Memoir of Trauma Healing and Hope

Cristi Cross has a take on using AI that is worth considering:

Use it to proof your drafts! Check out our convo, and check out Cristi here:

https://www.linkedin.com/in/cristi-cross-33287618a/

Find Marcia here: https://www.linkedin.com/in/marcialaytonturner/

It's a luxury of the non-professional writer who doesn't have to make ends meet with their writing and therefore can afford to take time off for "block." This according to Wendi J. Ellis.

I may not agree with everything she had to share but it was a fascinating convo. Wendi can be found here:

https://www.linkedin.com/in/wendi-jane-ellis-08449211/

Salwa Emerson charged >100k to her first ghost client. In this episode we talk about how their are no industry standards, and most ghostwriters are undercharging for their service.

Check out Salwa here: https://www.linkedin.com/in/salwa-emerson

And here: https://emersonink.com

Get Salwa's help solving a problem in your writing or business: https://www.linkedin.com/posts/salwa-emerson_hi-all-a-lot-of-you-have-reached-out-to-activity-7208064337901453312-GStn?utm_source=share&utm_medium=member_desktop

Check out the book on Amazon, "Security Team Operation System" by Christian Hyatt

Connect with Jonathan on LinkedIn:

https://www.linkedin.com/in/theghostwriter/

Connect with Kelsey on LinkedIn:

https://www.linkedin.com/in/kelsey-adams-writer/

Connect with Lil:

LinkedIn: https://www.linkedin.com/in/lil-barcaski-957b5323/

Facebook: https://www.facebook.com/Lil.Barcaski/

Calendly: https://calendly.com/liltheghost

Connect with me!: https://www.linkedin.com/in/timmy-bauer-b90b09103/

Connect with Hussein on LinkedIn:

https://www.linkedin.com/in/husseinalbaiaty/

Pick up Rest Reset and Reframe by Anu Shroff on Amazon

Connect with her on LinkedIn:

https://www.linkedin.com/in/anuradhashroff/

Connect with Jordan on LinkedIn:

https://www.linkedin.com/in/authorjmring/

As a Matchmaker and Publishing Consultant, her mission is to be your go-to ally in navigating the ever-evolving publishing world. She is here to connect you with the essential tools, resources, and compassionate guidance needed to confidently pursue your goals, whether publishing your book, finding your next author to publish, or matching you to other creatives.

Every project she undertake begins with a strategic discussion where both of you will explore your ambitions. Whether you're an author, publisher, or freelancer, she will consider what's possible and sketch the path ahead.

Today I interview Alice Sullivan. She is an incredible ghostwriter of memoirs and other books. 

We talk about her strategy of getting clients via Reedsy as well as how she's been able to grow from making a few thousand per client to where she is now at 150k per client.

Hope you find inspiration and value in this episode.

Chip Scanlan is an award-winning former journalist and author of over a dozen books, including anthologies of prize-winning journalism, a novel, and two journalism textbooks. His work has appeared in top publications such as The New York Times, The Washington Post, and NPR. He is also a regular contributor to Nieman Storyboard.

Gabriel is a ghostwriter and direct-response copywriter. For financial and health supplement companies, he maximizes sales conversions and return on investment. Gabriel is an outstanding author. His writing is impeccable; he does not leave any details to chance. His work exemplifies that of an emerging writer with years of experience, yet he maintains an unquenched desire to enhance his portfolio and establish a stronger online presence for his profession.

Greta and I talked so much more than just about Jeremiah, and it was good stuff. I couldn't fit it all in to the first episode, but I hope you enjoy this conversation about the craft of writing.

Join us for an electrifying conversation on the art and secrets of ghostwriting with one of my best friends and best ghostwriter I've ever met, Paul Fair III

Greta was one of Scribe Media's top ghostwriters, working primarily with Elite and VIP clients. She served as a coach and mentor to other Manuscript Creatives; conducted editorial reviews of manuscripts prior to authors' review to ensure a high level of quality; and consulted with Guided Authors to help them strengthen their book's positioning and organizational structure.

Lana McAra is an accomplished and celebrated author, ghostwriter, and public speaker who has written over 40 books and sold millions of copies. Her latest work is the first book in THE ENGLEWOOD MEDIUM SERIES titled SHAKEN BUT NOT STIRRED. It's scheduled to be released in 2024. She is also known for her award-winning book REAPING THE WHIRLWIND, which has recently been made available again after being out of print for over a decade. 

You can visit her website at LanaMcAra.com for more information about her ghostwriting, book editing, and book coaching services!

Claudia Suzanne is the leading ghostwriter trainer in the world with a mission to launch as many professional careers as she possibly can.

Alex Hughes Capell has written over twenty books and is a professional ghostwriter. Alex also partnered with executives, entrepreneurs, Silicon Valley gurus, and advanced practitioners in a variety of fields including medicine, science, research/UX, financial planning, and athletics. 

Every once in a while, I have do a GREAT pre-interview with a guest that's so full of great wisdom I feel the need to post it as a full episode.

If you ever want to see what a pre-interview with me looks like, this is a good example.

This is a pre-interview with Erik Deckers, this is one of the most enjoyable pre-interviews I've ever done! We'll soon publish a full episode with him so make sure you follow our podcast channel so you don't miss it! 

I'm excited to share this with you, and I hope you enjoy listening as much as I enjoyed talking with him.

Heidi is an energetic full-time ghostwriter with more than 30 books under her belt for projects around the globe, including some best sellers. Over the last two decades, she has developed a unique ghostwriting process that blends virtual, onsite, and electronic collaboration. She is also a master book planner and occasional book doctor.

Jeffrey Aaron Miller is a full-time writer of fiction, nonfiction, and everything in between. He held a wide variety of jobs over the years--social worker, bus driver, postal carrier, pastor, tire salesman--before finally embarking on his writing career.

Bruce Shutan is a versatile journalist who has written for more than 130 publications, corporate entities and individuals over nearly four decades. He also ghostwrites independently published business books and memoirs.

Matthew Harms is a New York born and based Ghostwriter and Author Coach who founded Penforhire in 2019. It has been said that everyone has a story to tell, but unfortunately most go through life thinking theirs will never be read since they lack the ability to construct cohesive and compelling written content into the finished form of a book.

Eliza Chun is an account director for mack brand, an online marketing company providing executive brand strategy and ghostwriting for CEOs. Responsible for system improvements, formulating strategy, onboarding, training, & employee support.

Becky is a ghostwriter and business memoirist who tells stories other ghostwriter’s won’t tell.

She believes the most powerful stories we can tell are our secrets.

She's worked on over a dozen Amazon bestsellers. Including Journey to Midnight, a book about an undercover cop’s journey from suicide to salvation, interviewing police officers from active shooter situations, and Do No Harm by Ramone Batista who is a Santa Monica Police Cheif who took her country from 14 active police shootings a year to 2 by hiring for character not their military background or expertise.

Today we're talking about her methodology for memoir writing: Tell your secrets.

Steve Johnson is a standout senior editor and writer, best known for his dynamic contributions to National Geographic and Forbes. With over 15 years in the field, his work shines with in-depth research and compelling storytelling, consistently elevating industry standards. As a passionate outdoor and environmental advocate, Steve's articles not only inform but also inspire change on a global scale.

I'm doing this now. Documenting my journey as a kids content creator.

You'll notice the podcast looks a little different.

If you want to follow along as I document my journey of being a Kids Content Creator, look for episodes that start with:

"Journey of a Kids Creator"

This is episode 1, why I'm doing this.

Take a listen.

Basically all the shows I do, I'm going to post here, not just The Literacy Advocate, but also:

Journey of a Kids Creator

Writing Better

The Purpose-Driven Entrepreneur

Listen to what you're into, skip what you're not interested in! Thank you so much everybody :)

http://www.judynewmanatscholastic.com/