The 5-Minute Podcast: Digital Marketing Lessons
By TJ Kelly @ Mxt Media
The 5-Minute Podcast: Digital Marketing LessonsFeb 14, 2018
How to Start in SEO: Tools & First Steps
In 5 minutes or less: how do I get started in SEO?
Let’s take a look at the very first thing new website authorS should do to start in SEO.
It all starts with an SEO audit: a way to figure out where your website is today, and where you need to go tomorrow.
Once you have that audit, you need to know who your competitors are and how they are ranking in the search engines.
A competitor reports and back a link report will do that for you.
You also need to know who is linking into your website, and how you can get more of those links.
Lastly, use a tool called SEMrush to monitor your progress over time and track keyword ranking reports over time.
Best SEO Tools Used by Agency Pros
In 5 minutes or less: which SEO tools should I use?
In our agency, we use SEMrush, Screaming Frog, and Ahrefs primarily.
There are a few others, too: Google Keyword Planner, KeywordTool.io, Answer the Public, and Google Trends.
In this episode, we look at the benefits and features of our 3 primary SEO tools, used by agency professionals.
We could do entire episodes on individual features and tools within these platforms—they are that robust.
But we don’t have time for that in this show.
Which SEO tools do you use? Let us know, thanks for listening.
What Everyone Gets Wrong about SEO
In this business, there are winners and there are losers.
Publishers needed to take a CEO seriously, and understanding for the competition is that it is
Your job is to win. Your job is to be ranked as of the very best page on the entire Internet for your topic.
You want that gold medal.
If you want to win in the SCO landscape, you need to aim for 10 works better than your competitors
Let’s talk about how to do that.
How to Find Content Ideas & How to Test Them
In five minutes or less: where to find content and how to turn it into a content strategy.
Everyone has heard "content is king." Content, content, content.
But where do you find that content?
Where do you go for inspiration to turn ideas into marketing content? How do you find those ideas?
I have one simple answer to this:
Reddit.com
Reddit is organized into categories and groups called Subreddits. Those subreddits, or “subs,” are categories into which the website content is grouped.
Find subs about your topic, industry, or interests and see what people are talking about.
But there's a shortcut: A sub called r/AskReddit.
On AskReddit, users ask everyone anything. There are thousands of questions there and dozens added every day.
Go to Ask Reddit, and read the questions to see what people are talking about. Find some inspiration there, based on the topics that resonates with you.
When you find a question that resonates with you, put your spin on it. Adapt it for your audience and your industry.
Then, tested out on your audience.
Post a Facebook status to see if it gets any comments. Post an Instagram story to see if it gets any reactions.
When you find an idea that performs well: getting 100+ comments on a Facebook post for example, take that idea and use it in your content strategy.
Maybe this whole episode could have been called “get on Reddit.”
Social Marketing = Mobile Marketing
A look at mobile usage stats released by Yahoo, and what they mean for social marketing, mobile marketing, and Digital marketing in general.
In 5 minutes or less, we dive into what Yahoo’s study means for marketing in 2019 and beyond. Spoiler alert: think mobile first.
NAR Logo: Shut Up, People
In 5 minutes or less, let’s talk about what branding is, what branding isn’t, and why you should shut up about NAR’s new logo.
First of all, and a R doesn’t care what you think about their logo. Their logo is not their brand, and their brand is as strong as ever: everyone in America who has ever bought a house knows what a realtor is.
Second of all, if you want to see what a field logo redesign looks like, hit google and search for the Gap’s new logo, from 2010. Vanity Fair wrote an obituary for the new logo, which lasted only one week. It was killed by the Design community and Twitter.
Lastly, ask any professional designer if the output of the logo process is what is worth the money. Have you ever had a real estate clients argue about commission? They don’t think your contribution is worth the money. Imagine how designers feel right now. It is not the logo output that you pay for. It’s the expertise, e
The Facebook Meltdown! All about "Big Data"
Content Opportunities: Where to Find Marketing Ideas
Leverage your expertise. Questions are content.
Think back to your license education. What did you learn? Or better yet— what questions do clients ask you all the time?
If one person asked you, about 100 people Googled it. Record a 2-minute video explaining the answer. Do some quick googling to see what the most popular questions and answers are, and then LOCALIZE your answer.
— How to find the best realtor in Boston
— How to sell your home fastest in Dallas
— How to sell a house during a divorce in Seattle
Provide professional *AND* local expertise and give the answers away. Use video first, and then write up text versions.
Your education and expertise are an endless supply of answers to users' questions. Questions are content.
Documentation as Content
In 5 minutes or less: I’ll show you how easy it is. I’m shooting a video of myself recording this podcast. Look for that on YouTube.
So let’s talk about how to use documentation as content.
Gary Vee talks about this all the time: it doesn’t need to cost you a lot of time or money to produce content. You already do it every day, you’re just not leveraging it properly yet.
Get the camera out, turn the microphone on, and record your every day activity.
Chris Smith from Curaytor has an entire podcast where he ears phone calls with his clients and staff. The phone calls were going to happen anyway, you might as well record them and get some marketing value out of them.
Record yourself. Record your day. Share your wisdom. That has value.
Leverage existing audiences to spread your message
Find audiences that already exist, and use them to amplify your message, in order to grow your own audience.
I am not telling you to use people and spam groups. Instead, I’m telling you to use existing audiences and things like Facebook groups to network with like-minded professionals, and get in front of the right people.
This starts with relationships.
Connect with the admin‘s of these Facebook groups, and strike up relationships with them.
If you make friends – truly make friends – these people will help you promote your message and your business to their audience.
Sell Your Content: "Publish + Pray" Doesn't Work
"It's not the best content that wins. It's the best-promoted content that wins." — Andy Crestodina, Founder of Orbit Media, Content Marketing World 2016.
Now that you know who you're talking to, it's time to go out and find them—and tell them to listen.
Find your audience hanging out in Facebook groups and other online hangouts and talk to them. Don't just shout at them about how awesome you are, but ask questions, answer questions, make jokes, be a resource—make a friend.
And make sure they know that your content can help them!
Who Are You Talking To? Know Your Audience.
You have to know who your content is speaking to. You have to know your audience.
In 5 minutes or less, let's talk about finding and focusing on one audience for all your content and marketing initiatives.
Organic Social: FB Groups
For me, that’s all about Facebook groups.
Make a group that you own and manage. If you already have one, here’s what I recommend you do with it:
Make it about your community. It’s about the people, businesses, events, and life in your area.
Be a promoter. Be a producer. Be the local news coverage. Be a documentarian. Be everywhere.
Keep it positive. Keep it focused. Keep it local. Keep it coming.
Your group is your opportunity to establish yourself as the expert in the area, not just on real estate transactions and laws, but on what life is like in that area.
If folks have lived in your town for decades, they probably already know the things you’re going to tell them. That’s OK. Tell them anyway.
It will endear you to them. And it will make you stick out in their mind. Not to mention the folks who are not from your area. You will be their firs
Facebook Audience: Video Views
In the last episode, we talked about how to make a video in about an hour for $0.
Today, let’s talk about what to do with that video: turn it into a marketing segmentation tool.
In today’s 5 Minute Podcast: how to use yesterday‘s video to create a custom audience. What can YOU create with this tool?
I Made a Video—What I Learned
iMovie for Mac is a great place to start. Sure, it\u2019s not the best software out there. But it\u2019s free for Mac users (or really cheap) and very easy to use, especially if you\u2019re just getting started.
It took me under 20 minutes to shoot my video. And it took another 30-45 minutes to edit my video.
All in, I\u2019m at about an hour.
I distributed my video on YouTube, Facebook, Twitter, and Instagram.
I made it in a square format, with \u201cletterboxing\u201c black bars above and below my 16:9 video.
The black letterboxing let me put a large-type caption above and below my video. Great for thumb-stopping power on mobile.
Check out the video on all of my channels to see what I came up with!
35% of Agents are Missing Out
Placester just announced their 2018 real estate marketing survey results.
85% of survey respondents send that Facebook is the most important platforms.
But only 50% of respondents said that video is an important part of their marketing in 2018.
Facebook themselves have said that they are moving toward \u201cvideo only.\u201c
35% of agents plan to use Facebook but not video, according to Placester\u2019s results.
They will be left in the dust.
Today, we talk about video and why you need to be on it, in 5 minutes or less.
Why audio? 3 reasons in 5 mins
Week 1, Day 2 of the 5 Minute Podcast about Real Estate Marketing.
1. It\u2019s easy. Lower barrier to entry means more people have the opportunity. All it takes is a smart phone. There\u2019s nothing in your way. Get started now.
2. Wider distribution. You can publish your audio via RSS feed to iTunes, stitcher, and countless other podcast host and subscription services. With a video, you have only two or three major options. With audio, there are many more than that. Cast that and that as wide as possible.
Three. Passive attention means wider audience. Video requires me to drop what I\u2019m doing and watch the screen to watch your video. You\u2019re asking people to disrupt their attention and workflow. With audio, they can listen passively. How many people do you know who listen to podcast while commuting?