Stop Marketing Now - with Tobin Slaven
By Tobin Slaven
Stop marketing now - and do this instead with Tobin Slaven, is a discussion about how online communities, social influencers, and even nonprofits, earn more revenue by advertising less to their audiences.
E:59 - The 4 Gears Of Your Sales & Marketing
Everyone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha! But how cool would it be if your sales & marketing could race around the competition like a Lamborghini? In today's Stop Marketing Now episode (the first of Season 2!) we talk about how most of the marketing world is trying to sell you a bill of goods, but when you reverse the order of what you THINK you need, you can race that engine rather than stalling in the parking lot.
October 09, 2019
E: 58 - Stop the complexity (also known as your marketing)
It is the complexity that is killing your conversations and opportunities. So I went on a bit of a rant about this one...
May 02, 2019
E:57 - Wait... what? No automation for LinkedIn?
Major mea culpa here. I own this one. For months, I have been talking about why people are (and should) be moving away from using automation on LinkedIn, and I totally glossed over what people should REALLY be focused on with their outbound sales + marketing.
April 29, 2019
E:56 - Seeing vs. Believing and the science of magic
In the past we have talked about scotomas (blind spots on the brain) and if we are living in a giant video game. Today we tackle illusions and our ability to predict the future. So what does all this mean to you - your daily life and one full of satisfaction?
April 05, 2019
E55: If we are living in a video game, let's be more playful
Have you heard of the Simulation Hypothesis? I am reading a book on it now, and here is how I relay this to my every day work.
April 02, 2019
E54: What's the top thing you can do to extend your reach to more people on LinkedIn?
In today's podcast we talk about the $1.80 strategy (giving credit where its due) and the top 5 things that people are doing to extend their reach on LinkedIn. We also talk about the book I am loving this week, and why.
March 26, 2019
E:53 - Have you seen the movie Hoosiers?
Did you ever see the movie Hoosiers? Do you remember the iconic scene where coach Norman Dale takes his kids into the cavernous Hinkle Field Hour at Butler University, for the State Championship game. Today I share a little story from my own hoops background and a perspective on reframing or making that slight shift in perspective that can be your next inflection point.
March 18, 2019
E:52 - This was BAD advice about inbound marketing
I went on a bit of a rant this morning, after reading what I feel was some bad advice about inbound marketing, and its place in the marketing world. The mini-training about how to do LinkedIn differently can be found at: https://www.facebook.com/brandyouworld/videos/390915835038583/
March 14, 2019
E51: How To Be Awesome And Why The World Needs You To Be Awesome
Do you know the story behind what is widely considered to be the "first high 5?" We talk about how it happened back in 1977, and more importantly what it means to to you in bringing more awesomeness into the world.
March 08, 2019
E50: Are you looking for more "polish" or more results?
This short and sweet episode (less than 4 minutes) shares a counter-intuitive way to engage more deeply. Turns out our best efforts to be more polished may actually be costing us new clients. See https://TobinSlaven.com/scale for more information about how we are creating more conversations, and with the right people.
March 06, 2019
E49: First day of the 100-Day-Book Giveaway
For the next 100 days, I will be giving 1 book away each day. Today we are talking about The Referral Engine, by John Jantsch. We talk about how to become "meaningfully unique" and who will be getting this copy.
February 25, 2019
E48: How to create a sales "simulator" for your business
Over the last couple of weeks, I actually stumbled on a new way of looking at our work - and discovered that you can actually create a sales simulator (like a flight simulator) for your business.
February 11, 2019
E47: Beware of the Leg Humpers
Last episode of 2018, and I go on a rant about the "leg humpers" and the folks who are willing to burn relationships, all in the name of getting the almighty sale. There is an alternative way - through preeminence.
December 12, 2018
E46: How often you should send your email newsletter (and why)
In this episode we talk about the implications of how often you send your email newsletter. Is being top of mind 1-2x a year enough for you? And the secret to getting 2-3x your current open rates.
December 05, 2018
E45: Two useful tips to reach and engage more people with your posts
How do you get your audience to pay attention to your posts? Today's episode shares a couple of useful resources that I am using (one book, and one tool) that make it easier and more compelling when you post.
December 03, 2018
E44: What is a scotoma, and why should you care?
Let's take a minute to talk about scotomas, or blindspots on the brain. How are the created, and more importantly - how can you remove them?
November 15, 2018
E43: How To Get The Most Effective Sharing On LinkedIn
Are you sharing your content on LinkedIn? Want to know how you could reach 10x more people, with one slight adjustment in your sharing? That's the topic of today's episode of the Stop Marketing Now podcast.
November 12, 2018
E42: Special Edition: What Is Conversational Copy?
In this episode of Stop Marketing Now - I recorded a short piece of background on conversational copy for our paid coaching group. And I am sharing that background with the podcast audience today. What is conversational copy, and why does it matter? Let's dig in.
November 08, 2018
E41: What To Do When You Feel Like You Are Struggling
In this episode of the Stop Marketing Now podcast, we talk about that feeling (many entrepreneurs wrestle with this) of scuffling along, and not making the progress we want. Not winning and feeling frustrated. So I dig into my past as a former basketball coach to share some insights into what this means for you - and how to turn the game around.
October 27, 2018
E40: Sharing The John Rowley Story
Special edition of the podcast. This past weekend I had the opportunity to hear John Rowley speak at a business event in NC. Here are several of my top takeaways. Never heard of John Rowley? Neither had I - but here is a link to his book and his amazing story: https://www.amazon.com/Climb-Ladder-Success-Without-Running-ebook/dp/B00513MO0U
October 17, 2018
E39: [Part 5 of 5] The 5 Pitfalls To Avoid On LinkedIn
In this last episode of the 5-Part series, we wrap up with how NOT to be seen as the "bad date" experience on LinkedIn.
October 09, 2018
E38: [Part 4 of 5] Being A Good Neighbor On LinkedIn
In Part 4 of 5, we talk about what it means to be a good neighbor on LinkedIn, and the traps you need to avoid that will sink your ability to get new clients from LinkedIn.
October 08, 2018
E37: [Part 3 of 5] The 5 Pitfalls To Avoid If You Want To Use LinkedIn To Get New Clients
In this episode [part 3 of 5] we talk about Sales Navigator - should you get it, what it will do for you - and one surprising way to use it that you probably didn't expect.
October 05, 2018
E36: [Part 2 of 5] The 5 Pitfalls To Avoid On LinkedIn
Want more clients from LinkedIn? As part of that 5 part series, we cover the most important things you need to know - the pitfalls to avoid and the traps that will keep you from connecting with your ideal clients.
October 04, 2018
E35: [Part 1 of 5] The 5 LinkedIn Pitfalls To Avoid
In part one of this five part series, we talk about the conditions that could actually get your profile restricted. Not good! Avoid these traps if you are ramping up your client getting machine on LinkedIn.
October 03, 2018
E34: How do you get people to stop and pay attention?
In this episode, we talk about the difference between your "offering" and your "offer" - and how one will lead to new clients paying attention while the other leads to more frustration (being ignored).
October 03, 2018
E33: How To Get Over Procrastination With This Hack
In this episode of the Stop Marketing Now podcast, I share a simple hack I have been using to get myself OUT of procrastination mode, and INTO winning my day by building momentum.
September 12, 2018
E32: Stop Marketing Now - How Often Are You Emailing?
Special edition of the Stop Marketing Now podcast as I was sharing this little "morning math" exercise with my Masterclass. It might interest you to know how much reach you are actually getting with your email newsletters.
August 15, 2018
E31: Stop Marketing Now - Who Owns Your Audience?
In this episode, we talk about hijacking the latest news about controversial figure Alex Jones - but we are not talking politics. We are talking about what to do when the gatekeepers lock you from the audience you've built on their platforms.
August 13, 2018
E30: Stop Marketing Now - the REAL size of your audience
How big is your audience really? It's not the number on the screen that you THINK you have... what is the real test of audience size (and value)? It's the 1st of the month and I am back with the Stop Marketing Now podcast... after a month-long hiatus.
August 01, 2018
How To Create Audience Building Lead Magnets
Stop Marketing Now: Podcasting today about building your audience with lead magnets that feel "safe" for new and cold connections
June 13, 2018
May 25th Means GDPR Deadline Day
Is your inbox getting slammed with GDPR notices? What does all this mean? Let's break down the implications of GDPR in 10 minutes or less.
May 25, 2018
[Step 5of5]Simple steps to increase the value of your list
In this final episode of the podcast, we wrap up the 5 simple steps to increasing the value of your list, your subscribers, and audience - with ideas that generate additional streams of income above and beyond your current business model.
May 21, 2018
[Step 4 of 5]Simple Steps To Increase The Value Of Your List
[Step 4 of 5] Simple Steps To Increase The Value Of Your List & Subscribers. Stop Marketing Now... and do this instead. What is the "this" that I am referring to - that's the topic of today's cast. Let's have a conversation about it.
May 17, 2018
[Step 3 of 5] Simple Steps To Increase Value Of Your List
[Step 3 of 5] Simple Steps To Increase The Value Of Your List and Subscribers: How can you raise the value of your subscribers from $1 per month or more? We are putting together 5 simple steps to help you.
May 16, 2018
[Step 2 of 5] Simple Steps To Grow The Value Of Your List
In this episode we cover [Step 2 of 5] Simple Steps To Grow The Value Of Your Subscribers To One Dollar Per Month (Or More)
May 15, 2018
[Step 1 of 5] Simple steps to grow the value of your list
In this episode [Step 1 of 5] Simple steps to grow the value of your subscribers to $1 per month (or more)
May 14, 2018
Giving your readers ONE good reason to stick around
In this episode, we talk about the launch of the List Building Bootcamp, and the first challenge to give readers that ONE good reason to subscribe and stick around (with examples) .
May 08, 2018
Relationship Banking - Building a balance to draw upon
In this episode of Stop Marketing Now, we talk about how Givers-Get, and what happens when you give first and give regularly, to create a balance of trust with your audience. Remember that the grass is greener where you water it, so top marketing and start a conversation instead.
May 02, 2018
[Part 5 of 5] Launching the List Building Bootcamp
In this final part of the 5-part series, we talk about the launch of the upcoming (May 2018) List Building Bootcamp... a 10 Day Challenge (free) for folks who want to build their list, build deep and meaningful relationships, and monetize those connections to the tune of $1 per subscriber per month.
April 27, 2018
[Part 4 of 5] What is it that I actually do?
What is it that I actually do? I didn't have a good answer to that question for a long time, and it showed. My business wasn't progressing the way I wanted it to. But I have a very specific answer now... and learning to find that answer has put things on a whole new trajectory.
April 24, 2018
A Morning Rant About Takers (can you tell I am mad?)
We interrupt the Stop Marketing Now! 5-Part Series, to bring you this morning rant. Are you a taker, or a builder? Stop trying out outspend your competition, and maybe you could just out-friend them instead...
April 20, 2018
[Part 3 of 5] Answering questions about list building...
[Part 3 of 5] Answering questions about list building & monetization... what happens if you don't have a list? Or what if you don't have a product or service to sell yet? Turns out you can still get results with conversational list building.
April 18, 2018
[Part 2 of 5] A five-figure launch after zero sales before...
In this episode of the Stop Marketing Now podcast, I share the story of two clients (Scott and Stefani) who are Instagram Influencers who struggled to sell their coaching program - until we made two slight shifts in how they presented their offer... which resulted in a five-figure launch. This is the power of list building, monetization, and most importantly, convening a conversation with your audience.
April 12, 2018
[Part 1 of 5] They say the money is in the list... right?
[Part 1 of 5] Have you ever heard the phrase, “the money is in the list?” 🤔🤔 👉 A buck gets you ten, you have… It is a common tenet in digital marketing circles. And it is usually matched with motivational stories about big list owners (the “Pros”) who push a button (hit send 👨💻) and it produces thousands of dollars flowing into their accounts. Sounds too good to be true, right? Have you ever “witnessed” this kind of “your email list, like an ATM” experience before? Have you “lived” it? 🤷♂️ I have. In fact, I’ve now done it multiple times with and for clients… and it kind of shakes up my world each time - like shaking up a snow globe. It totally changed how I looked at business and marketing. All of of sudden I could see new possibilities. More reliable and predictable results. Sustainable. Scalable. And it becomes fun again, like playing a video game. Except, the rewards for hitting new levels… is increased income, more impact and more influence with your audience.
April 05, 2018
Want This Free List Building Bootcamp Mini-Course?
When I shared my presentation at Social Media Breakfast a few days ago, one thing I forgot to add was the invitation to the email mini-course (free) called the List Building Bootcamp that I am working on. It will be a 10 day, 10 minutes a day challenge, and help you put all the essential, and foundational pieces in place to grow your audience. Drop me a note at firstname.lastname@example.org if you would like more information.
March 29, 2018
List Building & Monetization For Non-Profits (SMBME)
This is a redux of my presentation last week to Social Media Breakfast Maine in Portland, where I was asked to speak about list building and monetization for non-profits. But these ideas (adding an informational business model) works not only for non-profits, but for any business or organization. Are you getting less than $1 per subscriber per month? Listen in and stop leaving $$ on the table...
March 28, 2018
Why Your Marketing Shouldn't Stop Just Because...
On this episode of the Stop Marketing Now Podcast (and do this instead) with Tobin Slaven, we talk about why your marketing shouldn't stop just because they become a customer. In fact, there are 3 really good reasons to keep building the relationship. Can you guess what they are?
March 20, 2018
Every Business Starts As A Monologue - But Then This Happens
Join me on the #StopMarketingNow - Do This Instead podcast with Tobin Slaven as we talk about "conversational list building" - what it is and why it matters to your business.
March 19, 2018
The most improbable of games might mean more...
I woke up this morning and this post just spilled out of me onto my keyboard. It is a story of an remarkable game and so much more. Hope you enjoy the written post here: https://www.facebook.com/brandyouworld/posts/1821919834525392
March 02, 2018
The Bad Marketing Honeypot Is Brilliant
You have to hear this quick story about TrickAJournalist.com and how a "bad marketing honeypot" became a brilliant marketing move for CRM software provider HighRise.
March 01, 2018
They say the money is in the list - even without selling!
In this episode of the Stop Marketing Now podcast, we talk about six creative ways to monetize an audience or list (plus a bonus), above and beyond whatever products or services you currently sell.
February 28, 2018
The Blocking & Tackling of List Building - The Fun Way!
Blocking and tackling means setting the right foundation in place. In this short episode we talk about 4 ways you can get a bigger list and better results with your list building. #StopMarketingNow More info at http://TobinSlaven.com
February 26, 2018
Weekly Recap and Question About Content Creation
We do a quick recap of this week’s episodes and then answer a question about how to make content creation easy and fun.
February 23, 2018
The Money Is In The List - But They Don't Tell You This...
In this latest episode of the Stop Marketing Now podcast with Tobin Slaven, I talk about how they often say, the "money is in the list" but they are not telling you about these other unfair advantages.
February 22, 2018
“Beast Mode” For Business
Did you know you can tap into \u201cBeast Mode\u201d in your digital marketing? Here\u2019s what that means...
February 21, 2018
Tourney week and playing games
Thinking about tourney week, and the importance of games in business and in life • Thinking about tourney week, and the importance of games in business and in life • Thinking about tourney week, and the importance of games in business and in life • Thinking about tourney week, and the importance of games in business and in life
February 19, 2018
Alignment Engine Story
Story about what I am learning with the Alignment Engine • Story about what I am learning with the Alignment Engine • Story about what I am learning with the Alignment Engine • Story about what I am learning with the Alignment Engine
February 16, 2018
Stop Marketing Now - with Tobin Slaven
January 26, 2018