Stop Marketing Now - with Tobin Slaven
By Tobin Slaven
Stop Marketing Now - with Tobin SlavenMay 15, 2018
E:59 - The 4 Gears Of Your Sales & Marketing
Everyone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha!
But how cool would it be if your sales & marketing could race around the competition like a Lamborghini?
In today's Stop Marketing Now episode (the first of Season 2!) we talk about how most of the marketing world is trying to sell you a bill of goods, but when you reverse the order of what you THINK you need, you can race that engine rather than stalling in the parking lot.
E: 58 - Stop the complexity (also known as your marketing)
It is the complexity that is killing your conversations and opportunities. So I went on a bit of a rant about this one...
E:57 - Wait... what? No automation for LinkedIn?
Major mea culpa here. I own this one. For months, I have been talking about why people are (and should) be moving away from using automation on LinkedIn, and I totally glossed over what people should REALLY be focused on with their outbound sales + marketing.
E:56 - Seeing vs. Believing and the science of magic
In the past we have talked about scotomas (blind spots on the brain) and if we are living in a giant video game. Today we tackle illusions and our ability to predict the future. So what does all this mean to you - your daily life and one full of satisfaction?
E55: If we are living in a video game, let's be more playful
Have you heard of the Simulation Hypothesis? I am reading a book on it now, and here is how I relay this to my every day work.
E54: What's the top thing you can do to extend your reach to more people on LinkedIn?
In today's podcast we talk about the $1.80 strategy (giving credit where its due) and the top 5 things that people are doing to extend their reach on LinkedIn. We also talk about the book I am loving this week, and why.
E:53 - Have you seen the movie Hoosiers?
Did you ever see the movie Hoosiers? Do you remember the iconic scene where coach Norman Dale takes his kids into the cavernous Hinkle Field Hour at Butler University, for the State Championship game. Today I share a little story from my own hoops background and a perspective on reframing or making that slight shift in perspective that can be your next inflection point.
E:52 - This was BAD advice about inbound marketing
I went on a bit of a rant this morning, after reading what I feel was some bad advice about inbound marketing, and its place in the marketing world. The mini-training about how to do LinkedIn differently can be found at: https://www.facebook.com/brandyouworld/videos/390915835038583/
E51: How To Be Awesome And Why The World Needs You To Be Awesome
Do you know the story behind what is widely considered to be the "first high 5?" We talk about how it happened back in 1977, and more importantly what it means to to you in bringing more awesomeness into the world.
E50: Are you looking for more "polish" or more results?
This short and sweet episode (less than 4 minutes) shares a counter-intuitive way to engage more deeply. Turns out our best efforts to be more polished may actually be costing us new clients.
See https://TobinSlaven.com/scale for more information about how we are creating more conversations, and with the right people.
E49: First day of the 100-Day-Book Giveaway
For the next 100 days, I will be giving 1 book away each day. Today we are talking about The Referral Engine, by John Jantsch. We talk about how to become "meaningfully unique" and who will be getting this copy.
E48: How to create a sales "simulator" for your business
Over the last couple of weeks, I actually stumbled on a new way of looking at our work - and discovered that you can actually create a sales simulator (like a flight simulator) for your business.
E47: Beware of the Leg Humpers
E46: How often you should send your email newsletter (and why)
E45: Two useful tips to reach and engage more people with your posts
E44: What is a scotoma, and why should you care?
E43: How To Get The Most Effective Sharing On LinkedIn
E42: Special Edition: What Is Conversational Copy?
What is conversational copy, and why does it matter? Let's dig in.
E41: What To Do When You Feel Like You Are Struggling
E40: Sharing The John Rowley Story
E39: [Part 5 of 5] The 5 Pitfalls To Avoid On LinkedIn
E38: [Part 4 of 5] Being A Good Neighbor On LinkedIn
E37: [Part 3 of 5] The 5 Pitfalls To Avoid If You Want To Use LinkedIn To Get New Clients
E36: [Part 2 of 5] The 5 Pitfalls To Avoid On LinkedIn
E35: [Part 1 of 5] The 5 LinkedIn Pitfalls To Avoid
E34: How do you get people to stop and pay attention?
E33: How To Get Over Procrastination With This Hack
E32: Stop Marketing Now - How Often Are You Emailing?
E31: Stop Marketing Now - Who Owns Your Audience?
E30: Stop Marketing Now - the REAL size of your audience
It's the 1st of the month and I am back with the Stop Marketing Now podcast... after a month-long hiatus.
How To Create Audience Building Lead Magnets
May 25th Means GDPR Deadline Day
[Step 5of5]Simple steps to increase the value of your list
[Step 4 of 5]Simple Steps To Increase The Value Of Your List
[Step 3 of 5] Simple Steps To Increase Value Of Your List
[Step 2 of 5] Simple Steps To Grow The Value Of Your List
[Step 1 of 5] Simple steps to grow the value of your list
Giving your readers ONE good reason to stick around
Relationship Banking - Building a balance to draw upon
[Part 5 of 5] Launching the List Building Bootcamp
[Part 4 of 5] What is it that I actually do?
A Morning Rant About Takers (can you tell I am mad?)
[Part 3 of 5] Answering questions about list building...
[Part 2 of 5] A five-figure launch after zero sales before...
[Part 1 of 5] They say the money is in the list... right?
👉 A buck gets you ten, you have…
It is a common tenet in digital marketing circles. And it is usually matched with motivational stories about big list owners (the “Pros”) who push a button (hit send 👨💻) and it produces thousands of dollars flowing into their accounts.
Sounds too good to be true, right?
Have you ever “witnessed” this kind of “your email list, like an ATM” experience before? Have you “lived” it? 🤷♂️
I have. In fact, I’ve now done it multiple times with and for clients… and it kind of shakes up my world each time - like shaking up a snow globe.
It totally changed how I looked at business and marketing. All of of sudden I could see new possibilities. More reliable and predictable results. Sustainable. Scalable.
And it becomes fun again, like playing a video game.
Except, the rewards for hitting new levels… is increased income, more impact and more influence with your audience.