The Tom Brown Audio Show
By Tom W Brown
The Tom Brown Audio ShowSep 08, 2022
007: AI used to scare the pants off me
006: It was freaking hard
In this episode, I delve into a challenging period where a sudden financial crisis put my business at risk and tested my mental resilience. I share the struggle of having my account unexpectedly frozen, wrestling with feelings of failure, and finding a significant sum to clear debts, all while dealing with debt collectors. But from this, I learned the true depth of my resilience.
Moving forward, I'm committed to using my experiences to help other entrepreneurs through this podcast and my community. This episode is a testament to resilience, perseverance, and the power of seeking help in tough times.
#005 – It's been stressful... I thought this was going to be the end of me.
#004 – You might be overcomplicating it
Most people overcomplicate starting an ecommerce business.
Here's how I look at it and how I've built multiple brands.
Each of which does 7-figures+
A guide for 2022*:
- Define your customer
- Decide upon 2-5 products that customer will buy
- Engage with your audience & customers
- Share your work
- Make your customers happy so they voluntarily shout about your business & give feedback
- Receive high-quality reviews
- Ask for follow-up sales
- Scale product 1 to 20-30 sales per day
- Release product 2
- Repeat until product 2 is selling 20-30 units per day (This will likely drive increased sales for product 1 if it's for the same person)
- Repeat the process for products 3, 4 & 5
This works in any year, but I’m glad you’re paying attention.
TLDR; Obsess over a small customer base & serve them well exceptionally well.
3 products at $30, selling 30 units per day is a $1,000,000 business
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Whenever you're ready, there are 3 ways I can help you:
- Build a profitable direct-to-consumer ecommerce brand here.
- Join a community of like-minded entrepreneurs here.
- Work 1:1 with me to grow your brand. (100+ clients)
#003 – "Someone else is already doing it"
"Someone else is already doing it".
Competition in business is a good thing.
It's validation that the market is ready. Don't let it stop you from trying.
That 'little side hustle' I launched last year was in a stupidly competitive & "saturated" industry.
Year 1: $150K net profit.
Feeds right back into what I was talking about in episode #002 to do with lawn care. https://www.getsunday.com is already doing something similar, which is great!
See the original tweet here.
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Whenever you're ready, there are 3 ways I can help you:
- Build a profitable direct-to-consumer ecommerce brand here.
- Join a community of like-minded entrepreneurs here.
- Work 1:1 with me to grow your brand. (100+ clients)
#002 - Building a 'boring' DTC lawn enhancement brand
In this episode I delve into this tweet in detail:
https://twitter.com/SimplyTom/status/1549370217184337920
You don't need a jazzy new idea to build a DTC business online.
Find:
- Archaic industries
- Lagging companies
- Shocking customer service
Use the tools at your fingertips to do an incrementally better job & you'll rapidly chip away.
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Whenever you're ready, there are 3 ways I can help you:
- Build a profitable direct-to-consumer ecommerce brand here.
- Join a community of like-minded entrepreneurs here.
- Work 1:1 with me to grow your brand. (100+ clients)
#001 – Relaunching with a new 10 minute format
Relaunching the podcast in a new 10-minute, tactical daily format.
My goal is to help you take action, whether you're already running a successful direct-to-consumer business or you're just looking to get started.
Join me daily as I share what's working for my Shopify ecommerce brands & my clients. Plus, what's not working.
Fair warning: I've failed a lot over the last decade to figure out what works.
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Whenever you're ready, there are 3 ways I can help you:
- Build a profitable direct-to-consumer ecommerce brand here.
- Join a community of like-minded entrepreneurs here.
- Work 1:1 with me to grow your brand. (100+ clients)
My episode on The Unofficial Shopify Podcast with Kurt Elster
This episode original aired on The Unofficial Shopify Podcast in July 2018, but given it's relevance I'm sharing it again here on the Tom Brown Audio Show just in case you missed it!
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Official Show Notes:
Today's guest did what some people will tell you is impossible.
From his kitchen, he built an ecommerce business from 0 to £250K+ in 2 years in a saturated market without borrowing money.
UK-based entrepreneur Tom Brown joins us to discuss the journey, mindset, and tactics that helped him build a successful business selling protein bars online.
You'll Learn
- How Tom got his first customers with zero money on social media
- Which apps were most effective in scaling their business
- The mindset that's empowered his continued growth
- How he leverages the Shopify ecosystem
- The surprisingly simple way he raises cash on demand
Tune in for more details!
Resources
- Twitter :@SimplyTom
- Instagram: @TomWBrown
- Podcast: The Tom Brown Audio Show
- Site: thisistombrown.com
- Site: postedprotein.co.uk
Share your thoughts
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Share this show on Twitter
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Help the show
- Leave an honest review on iTunes. Your ratings & reviews help, and I read each one.
- Subscribe on iTunes
What's Kurt up to?
- See our recent work at Ethercycle
- Take a ride with Kurt on YouTube
Grow Your Store in 2018
- Apply to work with Kurt to grow your store.
- Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
- Learn what's Shopify Plus got that regular Shopify doesn’t?”
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