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UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

By TopExpertBrand Accelerator
Join Marina Vishnyakova and Elena Ivanushkina, the co-founders of TopExpertBrand Accelerator in their podcast as they discuss with international leaders, entrepreneurs and experienced professionals tips and strategies to build a powerful personal brand, to grow professional visibility and to pave the way for thought leadership.

Personal Brand is the only business asset that is under your control and having a strong brand equals to having an insurance against market fluctuations even in times of uncertainty. It's a must-have tool to build your professional community and spread your big idea.
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How to Become a Reference in Procurement Field and Grow Your Personal Brand while working full time with Stephane Morel

UPLIFT: Personal Branding and Thought Leadership from A to Z for Leaders & Experienced Professionals

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How to become visible for recruiters & get more job opportunities via Personal Brand interview with ex-headhunter and our Co-Founder Elena Ivanushkina
In this episode, Marina Vishyakova interviews our CO-Founder, Elena Ivanushkina about recruiter's perspective on how to be visible and get more job offers leveraging the power of personal brand. Elena was a  Headhunter and Managing  director of Headhunting Agency "Purchasing Talents", Barcelona, Spain, in 2010 – 2014. During that time, Elena has held over 1000 interviews with the job seekers. Elena shares an "insider" headhunter information on : what you need to do to be discovered by recruiters? how to tap into invisible job market, find hidden positions through networking, and not rely on the head-hunters as the only audience you need to talk to what you need to pay attention to in LinkedIn to maximise the chances of being visible, receive more job offers and stand out _____________________________________________________________________________ Learn more about our TopExpertBrand Mastermind Program It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field. ☑️ Connect with Marina Vishnyakova on LinkedIn ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel  UPLIFT: Personal Branding and Thought Leadership  ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Follow Marina Vishnyakova on Instagram ☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com
36:08
November 08, 2021
Personal Branding: The Firsthand Experience of How to Grow Professional Visibility & Monetise Your Expertise
Where to start, if you want to make your expertise visible? How to start growing your personal brand and your business from 0 after working for 20 years in the financial industry? Marina Vishnyakova, the co-founder of TopExpertBrand Accelerator and the founder of Minegociocreativo.com (project for creative entrepreneurs in Spanish) reveals in this episode all her secrets of how to really start monetising your expertise and build your brand and visibility.  Major takeaways: 📍Chose your communication strategically, depending on where your audience is and on what you love to do. You do not need to be present everywhere at once 📍Don't rush immediately into creating the content. Take time to understand what your audience needs, what is trending in your industry, and how you can put your expertise into the service of others taking into consideration your audience needs and industry trends 📍Have a strategy. There is no need to create content 24/7. It's all about strategy, great content and consistency 📍Posts and articles become viral, when what you share resonates with your audience. Understand your audience and add your personality to your content 📍It's not easy to start and take the first step. But it's possible 📍Visibility and new opportunities do not come overnight, but they may arise at any moment. Thanks to being strategic, structures and consistent 📍You do not need to be a tech person to start writing your blog or running your YouTube channel. Do not overcomplicate it, learn in the process and follow instructions of other people if you need to solve some technical issue. All solutions are out there. Techsupport is also provided by the platforms. 📍Don't postpone the possibility of making your expertise visible. Your expertise matters! 📍Compound effect is what really works in building your visibility COMING SOON! Apply for an interview for the 4th cohort of the TopExpertBrand Mastermind Program It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field. ☑️ Connect with Marina Vishnyakova on LinkedIn ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel  UPLIFT: Personal Branding and Thought Leadership ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Follow Marina Vishnyakova on Instagram ☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com
44:35
October 07, 2021
How to Stand Out in a Competitive Niche and Ignite People's Imagination on What is Possible Using the Power of the Personal Brand with Simon Alexandre Ong
Our guest today is Simon Alexander Ong Award Winning Life & Executive Coach, Business Strategist & Public Speaker Everything that Simon Alexander Ong does is built around inspiring people to see their world differently and igniting their imagination of what is truly possible so that they can unleash their deepest potential. He speaks at corporate events of Google, London School Of Economics, Barclays UK, Virgin, O2, Salesforce, 10 Downing Street and Microsoft. And he's featured at The Financial Times, Women's Health, HuffPost, Cosmopolitan, Forbes, Virgin StartUp and Harvard Business Review. He has also been interviewed on Sky News, BBC Radio London, LBC radio's Business Hour show and for Barclays UK adverts. 📍Simon is sharing his fascinating journey of transitioning from the corporate world and to building a successful and fulfilling coaching & speaking practice. Here are our mane takes away with : ✅ Success is not linked to your job title -what success mean -uncover a purpose ✅ Speaking is one of the most underrating forms of marketing. Our ability to communicate it's what informs the world about our value. So, developing speaking skills should be a focus 📍Just the fact that we have a product or service doesn't mean you have a great business. Unless we know how to communicate and articulate in a way that resonates with people then we just got a hobby. So, speaking is one of the most powerful skills you should be a focusing on to develop ✅ Focus on developing your USP -Unique SERVING points -excellent customer service will never go out of fashion. People will remember if you can create a unique experience. Listen what is important for the person in front to understand the best way of serving them. Desing an experience when people whant more of your service. You can Jon Simon here:  Simon Alexander Ong on LinkedIn _____________ COMING SOON! Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field. ☑️ Connect with Marina Vishnyakova on LinkedIn ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Connect with  Simon Alexander Ong on LinkedIn ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Follow Marina Vishnyakova on Instagram ☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com
50:16
September 21, 2021
How to Build a Personal Brand and Become a Global Thought Leader in the HR Field, Fuelled by Passion, with Enrique Rubio, founder of Hacking HR
Our today's guest is Enrique Rubio,  the Founder Hacking HR , a global community of HR leaders and practitioners| Top 100 HR Global HR Influencer, Speaker on the topics of  HR & Tech and the Future of Work, Vegan and Ultra runner Hacking HR is The Largest HR Conference EVER, with 24000 attendees in 2021 and over 30000 registered for 2022 with 600 speakers confirmed. Here are our key takes away: ✅ Start with a genuine vision - people feel and know that it's true, and they will follow and support you ✅ To be efficient and creative, remove yourself from the routine and have a "me time" on a daily basis, even if it is 10 minutes a day. Do what works for you. ✅ To build a strong PersonalBrand, you need to go out there. Therefore, you become a public persona and you will have supporters and those, who will critisise you. FIlter those insights from the lenses of what you want to learn out of it and improve. ✅ Believe in yourself. Separate who you are your value as a person, from work you are doing. You are evolving and becoming better in your work, don't let it prevent from trying. 📍To make a successful transition from corporate to entrepreneur, make sure that: ✅ You've saved enough money for 1 year ✅ You've already tested your business concept that supposes to work ✅ You need to embrace an idea it's not gonna work and have a plan B Thank you, Enrique, for sharing those great insights! ________________ COMING SOON! Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field. ☑️ Connect with Marina Vishnyakova on LinkedIn ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Connect with Enrique Rubio on LinkedIn ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Follow Marina Vishnyakova on Instagram ☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com
46:34
September 12, 2021
How to Become Visible and Achieve Professional Success Without Having a Burnout and How to Thrive as a Human Being with Mariya Radysh
Do you know what is the opposite of being in the survival mode?  It's not happiness, it's resilience. In our new Episode we are welcoming our guest, Mariya Radysh, an International Keynote Speaker, 2-times TEDx Speaker, Resilience Expert and Thought Leader on how to thrive as a human being in 2020s. How to become visible and achieve professional success without having a burnout and how to thrive as a human being? Here are our key takeaways: ✅ If you want to grow professionally  and build a successful brand, you need to grow personally first, taking care of your health and your relationships. Resilience is a chair with  3 legs:  1) Health and energy level 2) Relationships with other people, and it’s not about quantity but quality 3) Fulfilment - mindset, skill of focus ( yes, it is a skill! ) ✅ Opportunities are always coming our way, but we are so stressed that we don't see them, and if we are clear about our focus, what we are trying to achieve, then we start noticing them. ✅ To become visible on LinkedIn, post regularly.  Work it to the point that it's good enough, and don't be stuck in perfectionism. If you want to make everything perfect, you start procrastinating.  Create a consistent strategy to post once or twice a week. As long as you are consistent, you will see the results. From this episode you will also learn: ✅Why humor is a skill and how taking standup comedy course stretches your comfort zone and helps to connect and build relations ✅What is the difference between successful and very successful people and how to find the time to make it all ✅ How to be invited twice to speak at TEDx and how to prepare a TED talk in 2,5 days COMING SOON! Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field. ☑️ Connect with Marina Vishnyakova on LinkedIn ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Follow Marina Vishnyakova on Instagram ☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com  ☑️ Connect with Mariya Radysh on LinkedIn
44:11
September 10, 2021
How to become a Thought Leader by creating a podcast in Procurement niche. Interview with Daniel Barnes, founder of the World of Procurement
Our guest today is Daniel Barnes, founder of the World of Procurement Podcast,  Procurement practitioner , and one of the Thinkers 360 Top 50 Global Thought Leaders and Influencers in Procurement, Supply Chain and Legal. He has created the World of Procurement as he felt there was a massive gap for new types of content in this space. In this episode we disuss: What to post on Linkedin to engage your audience How to build a powerful brand  , while having full time job, managing a rapidly growing procurement podcast and rising 3 kids under 3 And we'll share practical tips on What are those 20% of actions which will bring you 80% of results to become visible online ________________ Thinking whether or not you need a personal brand? Wanting to change something in your professional life, but wondering how to start and what first steps to take? We invite you to check our new signature course "How to Build Your Personal Brand Foundation in 7 Days" where you can do  self-discovery work at your own pace, exploring how to approach changes through discovering YOU.  The course will also help you understand if you need to work on your personal brand or you are enough as you are.  At this course you will not only learn things, but will have moments to reflect and dive deep into getting clarity about your personal and professional value through tests, assessments, and our unique signature materials and templates.  Learn more about the course. _________________ ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Follow Marina Vishnyakova on Instagram ☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com
43:32
August 30, 2021
Summer 2021 Reading List to strengthen your Personal Brand, build visibility and not being overwhelmed in the process
Here are 8 books I would like to recommend for summer reading, which help you to strengthen your personal brand, build visibility and not become overwhelmed in the process. Hope you enjoy your summer break and take the time to step out from the routine and create some mental space to read and get new ideas and perspectives. Would love to hear back about your favourite books on the topic. ________________ Thinking whether or not you need a personal brand? Wanting to change something in your professional life, but wondering how to start and what first steps to take? We invite you to check our new signature course "How to Build Your Personal Brand Foundation in 7 Days" where you can do  self-discovery work at your own pace, exploring how to approach changes through discovering YOU.  The course will also help you understand if you need to work on your personal brand or you are enough as you are.  At this course you will not only learn things, but will have moments to reflect and dive deep into getting clarity about your personal and professional value through tests, assessments, and our unique signature materials and templates.  Learn more about the course. _________________ ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Follow Marina Vishnyakova on Instagram ☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com
06:59
August 02, 2021
How to Become a Thought Leader, Build your Personal Brand in the High-Tech Industry and Get on the Cover of Millennium Magazine with Sheryl Wharff
In this episode together with Sheryl Wharff, Global Alliance Marketing Director at Quantexa (Massachusetts, USA) we discuss how to become a leader in high-tech that is a male dominated industry.  We speak about how your values help you build and shape your personal brand and how important it is to understand YOU, and keep being authentic YOU. What can be done to grow your visibility and influence and get on the cover of the magazine that honours the legacies of professionals from around the world. Listen this episode, subscribe to our podcast and stay tuned for more tips and real examples that will help you build your brand, your visibility and become a though leader. Our main takeaways: 📍You need to be a collaborative leader, and you also need to take decisions and responsibility to move forward 📍Leave your Impostor Syndrome behind. Play and leverage the resources that you have! Offer value and contribute to the environment  📍Many women think that you need to always be capable to do 100% of your work. But it´s better to stick to 80/20: Do the 80% and the 20% should be the stretch for you. Without this stretch you are not growing and you are not maturing. If you feel that you are capable to do even 80%, you are already probably ahead in the game. Have confidence to take the opportunity and go for it. 📍Use your LinkedIn network to grow your connections and visibility. Comment, like post of others. Those can be highlights of others´day, especially in our new reality. It's the way to say "Hi". And it does not take so much time. 📍Join and participate in networking groups and associations. 📍Build your brand focusing on your values. Develop your industry or solution expertise. Talk about the things that are career-oriented. Have clarity and help people understand real world things. When you help them, they also help you. 📍Use speaking engagements to develop your expertise. 📍Your awards and your visibility are not about what you say you do in the industry. It's about what industry says you do for others.  📍Passion is so key. You can teach people how to do something. But you can not teach them that attitude and that passion that needs to come through. 📍Have fun in all that you do. ----------------- Thinking whether or not you need a personal brand? Wanting to change something in your professional life, but wondering how to start and what first steps to take? We invite you to check our new signature course "How to Build Your Personal Brand Foundation in 7 Days" where you can do  self-discovery work at your own pace, exploring how to approach changes through discovering YOU.  The course will also help you understand if you need to work on your personal brand or you are enough as you are.  At this course you will not only learn things, but will have moments to reflect and dive deep into getting clarity about your personal and professional value through tests, assessments, and our unique signature materials and templates.  Learn more about the course. ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership ☑️ Learn more at www.topexpertbrand.com ☑️ Follow TopExpertBrand Accelerator page on LinkedIn
36:32
July 28, 2021
Let People Know About your Ideas: Put Your Personal Brand to the Service of Others by Sharing Your Purpose and Creating Community
📍Do you know that the concept of Personal Branding has evolved greatly in the past years? In this episode Elena Ivanushkina is interviewed by  Todd Nilson, expert in online community building. We've discussed that and other topics about how to build a strong brand, become a thought leader and build a community around your ideas . Key messages: ✅ It's not anymore about your ego and self-promotion, but about finding your purpose, the cause you care about, crystalize your expertise and the ways it can help others and learn how to share it ✅There is a lot of empty noise in social media today, and we don't want more of that. We want to see less information, but with more meaning. ✅We see that personal branding is in the service of helping great people sharing their ideas, learn how to be vocal. If you are known in your circle of direct contacts, you have little leverage to impact the change you want to see. If you learn, how to become visible, how to connect, and how to build the community, your impact is greater ✅If you consider yourself an expert you need to be equally skilled in what you do - the area of your expertise and be able to convey your message to a wide audience in a simple way Thinking whether or not you need a personal brand? Wanting to change something in your professional life, but wondering how to start and what first steps to take? We invite you to check our new signature course "How to Build Your Personal Brand Foundation in 7 Days" where you can do  self-discovery work at your own pace, exploring how to approach changes through discovering YOU.  The course will also help you understand if you need to work on your personal brand or you are enough as you are.  At this course you will not only learn things, but will have moments to reflect and dive deep into getting clarity about your personal and professional value through tests, assessments, and our unique signature materials and templates.  Learn more about the course.   _________________ ☑️ Connect with Todd Nilsen on LinkedIn ☑️ Connect with Marina Vishnyakova on LinkedIn:  ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Follow Marina Vishnyakova on Instagram ☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com 
27:21
July 24, 2021
How to Become a TEDx Speaker: The Proven Way to Boost Your Personal Brand with Dr Elena Paweta
How to become a TEDx speaker, choose the right topic and boost your Personal Brand? We are discussing these and many other questions on this episode together with our special guest Dr Elena Pawęta, Executive Communication Coach and TEDx Organizer (Poland). Our takeaways: ✅Make sure you have an idea. Being a subject matter expert is essential but not equivalent to have an idea. TEDx is about ideas worth spreading. It's not about how great you are, neither about being a professional speaker who's entertaining and inspiring the audience ✅An idea can be totally innovative or it can be about something we know already but the way presenting it is new and helps to change the audience's perspective ✅ Speaking at TEDx is not a quick self-promotion tool. You need to choose wisely the relevant event and approach it strategically. Make sure your idea is aligned with your Personal Brand definition. ✅ It takes many months of preparation to speak at TEDx. To get the return on these investments, you need to be clear on how your personal values, your story and professional expertise come up together with your idea Thank you, Dr Elena Pawęta for sharing your great tips, and thank you all attendees for your active participation! ________________ Thinking whether or not you need a personal brand? Wanting to change something in your professional life, but wondering how to start and what first steps to take? We invite you to check our new signature course "How to Build Your Personal Brand Foundation in 7 Days" where you can do  self-discovery work at your own pace, exploring how to approach changes through discovering YOU. The course will also help you understand if you need to work on your personal brand or you are enough as you are. At this course you will not only learn things, but will have moments to reflect and dive deep into getting clarity about your personal and professional value through tests, assessments, and our unique signature materials and templates. Learn more about the course. _________________ ☑️ Connect with Marina Vishnyakova on LinkedIn ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Follow Marina Vishnyakova on Instagram ☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com ☑️ Connect with Dr Elena Pawęta on LinkedIn
43:58
July 17, 2021
Personal Brand: How to Boost Your Career and Be in High Demand with Anastasia Petrova and Victoria Yasinetskaya
"Mentoring, sponsorship and coaching are 3 different things and they are equally important in advancing your career and building a strong Personal Brand" "If you don't ask, you won't get - always ask but remember to give back: become a mentor for someone, nominate other professionals for industry awards" In this episode together with our guests Anastasia Petrova, Head of Alliances EMEa at Quantexa (UK), and Victoria Yasinetskaya, Chief Marketing Officer at PagoFX (Spain) we aere discussing how a powerful Personal Brand can boost your career and keep you in high demand in the job market. Our main takeaways: ✅ We need to take ownership of our careers. If you are not accountable for it, don't expect someone to take responsibility and make your wishes come true. ✅ When looking for mentors, it's important to have both external and internal ones ✅ Leverage the power of networking, find what is already available, for example, a female network. Raise your hand, and take part in making things happen ✅ Look for speaking opportunities - if you don't have a chance to speak in the organization, find it outside ✅ Writing a book is a strategic approach to stand out as a Thought Leader in your niche Thank you, Victoria and Anastasia, for sharing your tips and experience ! COMING SOON! Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field. ☑️ Connect with Marina Vishnyakova on LinkedIn ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel UPLIFT: Personal Branding and Thought Leadership ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Follow Marina Vishnyakova on Instagram ☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com ☑️ Connect with Anastasia Petrova on LinkedIn ☑️ Connect with Victoria Yasinetskaya on LinkedIn 
41:35
July 09, 2021
How to take ownership of your career with help of Thought Leadership and Personal Branding with Headhunter Claude May
How Thought Leadership and Personal Branding can support you in building a long-term career plan Experienced professionals can take their careers/job search into their own hands instead of passively waiting for opportunities to arise and that these assets can help them to also put a structure/guideline for the long term. In this episode, together with our guest, Claude May, Headhunter from Halian Search , Luxsembourg, we discuss: ✅ Thought Leadership - a skillset in demand ✅ Career long term planning with the help of Personal Brand ✅ Headhunter perspective - stories from companies and recruiters - how Personal Brand/Thought Leadership helps in landing a job You need to have a Strategic approach to building your Brand and be Visible: ✅ Recruiters are screening your LinkedIn profile to get the 1st impression, including your posts and interests ✅ Information you share should be consistent and aligned ✅ Spontaneous posting can be perceived negatively and give the opposite effect ✅ Thought Leadership is a Part of Personal Branding, it's a specific focus on developing your own ideas and become known as a go-to-expert in the niche and increase your market value ✅To become a Thought Leader you need to involve others in the discussion. It's about point of view on the narrow topics, your opinion on industry trends ✅ Working on your Personal Brand allows you to build transferable skills of communication about your ideas, influencing, engaging and inspiring people not only in your company but in the outside world If approached strategically, you can make PersonalBranding an effective vehicle to grow your career. COMING SOON! Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field. ☑️ Connect with Marina Vishnyakova on LinkedIn ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel  UPLIFT: Personal Branding and Thought Leadership  ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Follow Marina Vishnyakova on Instagram☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com
48:25
July 02, 2021
How to Become a Reference in Procurement Field and Grow Your Personal Brand while working full time with Stephane Morel
Many professionals would like to build a successful personal brand, become visible and being recognized as a thought leader in the niche. But how really do that, when you work full time for the company? In this episode, we interview our guest, Stephane Morel, Procurement Director, Global Strategy and Transformation in Novartis. Right now, Stéphane is in charge of different projects as part of the digital transformation program within the procurement organization at Novartis. He is also mentor, blogger, author, speaker , he's teaching in several business schools in Spain and recognized as an expert in Procurement niche. His experience can be extrapolated in any other professional niche - how to build a visibility and positionning, following your professional interests and become a reference. Our main takeaways: ✅ position yourself in the niche - what you would like to have in the scope of your Personal Brand ✅ pick 1 specific topic per year to deepen your knowledge and create content around it ✅ find what you are passioned about in your job and nurture this passion ✅ spend 30 min a day to build your community -write a post, connect with industry leaders and make valuable comments 📍Plan to create a training program or write a book in the area of your expertise, get speaking engagements on professional events: ✅ it helps you to foster your thinking process, structure and crystalize your ideas which is a path to become a Thought Leader ✅ it optimises your time investment: when you prepare a training/conference/articles on the same topic it gives you a source of content for 20-30 blogs and posts in LinkedIn COMING SOON! Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field. ☑️ Connect with Marina Vishnyakova on LinkedIn ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Join our Telegram Chanel  UPLIFT: Personal Branding and Thought Leadership  ☑️ Follow Marina Vishnyakova on Instagram ☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com
42:53
June 25, 2021
How to Turn Obstacles into Differentiation Points and Build a Strong Personal Brand with Sigrun
"Tesla has less followers than Elon Musk".  In this episode we are discussing with Sigrun a new approach to Personal Branding, 6 steps of building a powerful personal brand and why it's important not to skip them, as well as the key points of Brand Formulation and execution tips on how to grow your brand, get followers and sell scalable online programs. Our main take-aways: Your business can change and evolve, your Personal Brand goes beyond the company name and stays with you as the best business asset, bringing your followers with you Even if you work as an employee, you need a strong Brand to succeed Uncovering your WHY is important to keep you motivated Having a vision of a Personal Brand is important though the path to get there might not be clear from day 1 Build your perseverance, don't give up even if you don't have answers what's do next. You can hire someone to help you. Surround yourself with the community which pulls you up Find new ways to communicate with your audience - do what others won't do Thank you, Sigrun for sharing your experience! COMING SOON! Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field. ☑️ Connect with Marina Vishnyakova on LinkedIn ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Connect with Sigrun on LinkedIn  ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel  UPLIFT: Personal Branding and Thought Leadership ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Follow Marina Vishnyakova on Instagram ☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com
49:13
June 24, 2021
Expand Your Thought Leadership Through Network Intelligence with Daria Tataj, PhD
This is our podcast episode with our guest speaker DARIA TATAJ, PhD, full of insights discussing the strategies to Expand your ThoughtLeadership through NetworkIntelligence OUR MAIN TAKE-AWAYS: Hight network IQ Leaders know how to engage with employees and they understand that to innovate -it’s a job of the entire company, where every single employee is involved and can seize the opportunities fast Thought Leaders are not building EGO-system but building ECOsystem. They are aware that it’s not about them, it’s about Agenda. They know they need to be visible and vocal applying #Networking mindset to grow the business As a Leader, especially working digitally, you need to build empathy, mindfulness, & sensitivity to be close to people Thank you, Daria, for sharing your insights and tips to develop the Network IQ ! COMING SOON!  Apply for an interview for the next cohort of the TopExpertBrand Mastermind Program It's a 10-weeks step by step hands-on online program for leaders, professionals, experts, entrepreneurs, coaches, consultants who want to become visible, stand out in their niche, grow powerfully their personal brand and work towards becoming Thought Leaders in their field.  ☑️ Connect with Marina Vishnyakova on LinkedIn ☑️ Connect with Elena Ivanushkina on LinkedIn ☑️ Connect with Daria Tataj, PhD on LinkedIn ☑️ Follow TopExpertBrand Accelerator page on LinkedIn ☑️ Subscribe to TopExpertBrand Accelerator channel on YouTube ☑️ Join our Telegram Chanel  UPLIFT: Personal Branding and Thought Leadership ☑️ Follow TopExpertBrand Accelerator page on Facebook ☑️ Follow Marina Vishnyakova on Instagram ☑️ Follow Elena Ivanushkina on Instagram ☑️ Learn more at www.topexpertbrand.com
45:31
June 19, 2021