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Travel Market Insider

Travel Market Insider

By Destination Innovate
Full-time Tourism vets and part-time rabble-rousers, Jenn Barbee and Kristen Cruz spill the tea on all the little and BIG topics in the travel industry!
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Currently playing episode

Are you refreshing your competitive set with a more modern purview?

Travel Market Insider

Are you refreshing your competitive set with a more modern purview?
In this episode, Jenn and Kristen explore how "competition" has evolved in the destination space.
March 25, 2022
How is your destination marketing to and servicing remote workers?
58% of the US workforce works remote in some capacity, 25% are fully remote.  Is your destination doing all it can for remote workers who travel? How are you addressing the "work from anywhere" trend? Do you have clear business and leisure resources laid out for this trend?  Join our discussion.
February 25, 2022
How is your Destination Marketing Organization supporting local partners?
How are you supporting partners? Are you providing a platform for partners to better engage with each other? What can you do to help partners refer business to each other? Is there enough staff in-market, live at events, cultivating relationships?  Join Jenn and Kris as we discuss this topic.
February 25, 2022
How can your DMO attract and maintain the highest quality talent?
We are all in search of that unicorn.  That perfect team member that just makes everything magic.  As the workforce continues to evolve, join this conversation where Jenn and Kristen discuss work trends and opportunities for Destination Marketing Organizations.
February 07, 2022
Community Participation with Destination Marketing Organiztions
How are DMOs engaging their communities and taking the community from awareness all the way through to participation and advocacy?
January 31, 2022
22 Questions every Destination Marketing Organization should ask in 2022.
In this first 2022 episode, Jenn and Kristen talk about the need for DMOs to ask the tough questions.  Covering three of the most urgent issues, give it a listen! :-) 
January 25, 2022