The Andy Brown Show
By Andy Brown
New episodes drop on Thursdays.
The Andy Brown ShowMar 06, 2014
Self-Driving
Going Live With Your Google Dental Ads
During the first two weeks of a live campaign we are focused on driving relevant traffic and ensuring your ads are in the best position for your ad budget. After the first two weeks we continue with the management of your account, working towards your goals. At the end of each calendar month, you will receive a performance report.
Check out TripleYourClients.com where Andy helps dental clinic owners like you attract a steady, consistent stream of new patients using Google Ads. You can claim your free market analysis of dental services in your local town at www.tripleyourclients.com/dental-market-analysis/
The Google Dental Ads Go Live Call
The call is split into 4 parts. The first part is a review of the set-up process. The second part is a discussion of your expectations of us working together and a confirmation of goals. The third part is an opportunity to ask questions and make clarifications. Finally the date your campaign goes live is confirmed. This is typically within 5 business days following the Go Live Call. In scenarios where the build is beyond the normal scope of works, it’s likely the turnaround time may be greater. An account isn’t launched on a Friday.
Check out TripleYourClients.com where Andy helps dental clinic owners like you attract a steady, consistent stream of new patients using Google Ads. You can claim your free market analysis of dental services in your local town at www.tripleyourclients.com/dental-market-analysis/
Detailed Look At The Dental Campaign Set Up
Today Andy Brown explains how your Google Ads dental campaign is set up. He reviews the various aspects to fully setting up your Google Ads campaigns and account. On receipt of a completed Set-up Form, we start setting up your campaign. It takes 2 – 3 weeks to complete the set-up. We can reduce this to 1 week if you have already implemented the Google Tag Manager.
How To Complete The Dental Campaign Set Up Form
Today Andy Brown shows dentists how to complete the Dental Google Ads Campaign Set Up Form. Following a successful Goal Setting Call and an agreement to continue, you will be invoiced. Once you have payment, the next step is to complete the set-up form.
Dental Practice Goal Setting Call - What We Talk About And Why
Today Andy Brown shows dentists how to apply for a free Dental Practice Goal Setting Call. The Goal Setting Call is the name given to our second call. This follows the initial 10-minute Discovery Call He explains what's discussed on the call. Andy discusses how we measure your campaign success and how to determine realistic goals for your Google Ads. This means having a conversation about your current conversion rates and goals. Chiefly how many monthly dental leads, form enquiries and calls you get.
Is TYC The Right Fit For My Dental Practice
Today Andy Brown answers your question on whether Triple Your Clients is the right fit for your dental practice. He shows you who TYC are perfect for and who is most likely to benefit from working with them. Listen to the podcast to see whether your dental practice and our agency are an excellent fit for each other. Andy describes the 15 key business attributes he sees in his successful dental clients.
Dental Practice Discovery Call - What We Talk About And Why
Today Andy Brown shows dentists how to apply for a free Dental Practice Discovery Call. The Discovery Call is the name given to our initial call. As the name suggests, it’s an opportunity for us to find out more about each other and see whether we are a good fit for each other. He explains how during the call he talks to you about you and your dental business, the dental services you offer, your current marketing and the geographic you would like to advertise within.
7 Reasons To Outsource Your Dental PPC Marketing
Today Andy Brown shows dentists why outsourcing your dental PPC marketing campaigns is a smart business decision. He describes 7 reasons to hire a dental PPC marketing agency. For consistent long-term results, you should hire an agency to run your dental PPC marketing campaigns. It’s unlikely you are willing to hire a dedicated professional for this role within your dental practice. The individual would be more expensive to employ than the monthly agency fees.
Apply For A Free Dental Practice Google Ads Audit
Today Andy Brown shows dentists how to apply for a free dental practice Google Ads Audit. He explains how this represents an excellent opportunity to determine whether you are managing your account correctly. We can execute your audit if you have spent at least £1000 in the last 30 days. The audit will highlight areas for improvements and show you how to get a better return on your investment. It will mention the account strategies we would incorporate to optimise the Adwords account. You will learn how to stop wasting budget and take advantage of the opportunities you are currently missing out on.
Apply For A Free Dental Market Analysis
Today Andy Brown shows dentists how to apply for a free Dental Market Analysis. He explains how the analysis will give you the insights required to determine whether advertising locally on Google is right for your dental practice. The Dental Market Analysis is a free comprehensive guide explicitly compiled for you. It outlines the potential keyword search volumes and the estimated cost per click (CPC) for your location. These metrics are generated per the dental services and location you offer.
How Dentists Should Update Their Google My Business Listing
Today Andy Brown shows dentists how to update their Google My Business Listing. He explains how through optimisation and regular updates you can increase your visibility on Google local search. Google My Business is a free easy to use tool that allows potential patients to find you on Google. It does this by creating a personalised Google My Business listing for your dental business.
Customised Landing Pages Produce More Dental Enquiries
Today Andy Brown helps dentists appreciate why they need to stop sending their paid Google, Facebook and Instagram traffic to their homepage and service pages. Instead, they should send this traffic to a customised landing page. Customised landing pages outperform homepages and service pages. Typically a homepage converts at 2% and conservatively a landing page converts at 10%. A landing page should be a vital component of your advertising campaign. Andy explains 5 key ways to leverage their power.
Alexa Where's My Nearest Dentist?
Today Andy Brown helps dentists understand the impact smart speakers are making in their prospects and patients' lives. He recommends they ask their smart speaker, Amazon Alexa or Google Home, "where's my nearest dentist?" As well as getting the news smart speakers, to play music, get the weather, answer a general question, set a timer or alarm, and check the time. Furthermore more mainstream activities are happening. These include getting a sports score, listening to the radio, receiving reminders, getting the traffic updates, checking a calendar, and looking up recipes. Interestingly smart speakers are also being used to find restaurants and businesses in local areas.
Attributes Of A Dental Practice Landing Page
Today Andy Brown helps dentists save ad budget and generate more enquiries by sending their paid traffic to a customised dental practice landing page. The number one mistake dentists make using Google Ads is they send paid traffic to their homepage or service pages. This rarely produces results dentists are happy with. This is especially true if the paid traffic is sent to their homepage because the visitor is left to find their way to the content displayed in the ad. It’s crucial that all friction is removed from clicking on the ad to finding the specific information they are expecting. Any difficulty and the visitor will leave.
Track Your Mobile Click To Call Links
Today Andy Brown helps dentists track the phone calls to their practice made on mobile devices. Andy discusses current mobile trends in 2018. He gives practical advice, allowing you as a dental practice owner to make the right mobile marketing decisions.
Forms Within YouTube Ads To Get More Patients
How To Get 5 Star Dental Patient Google Reviews
Reducing Dental No Shows With Detailed Travel Notes And Videos
Today Andy Brown discusses Reducing Dental No Shows With Detailed Travel Notes And Videos. Always follow up the call you make to schedule the first appointment with an email explaining their transport options e.g train, tube, taxi, car and bus. Give them a detailed explanation, using email and direct mail, on how to visit your practice using various modes of transport. This is key to overcoming the common objection of not knowing exactly where you are and as a consequence deciding the travel is more hassle than it’s worth. It’s strongly recommended you create a series of videos describing the journey to your practice from the nearest train station, bus stop and car park. If your practice is particularly difficult to find these should be created as so
Beating Google Analytics Spam
Today Andy Brown discusses Google Analytics Spam Check out TripleYourClients.com where Andy Brown helps business owners like you attract a steady, consistent stream of new clients using Google Adwords.
5 Marketing Lessons I Learned In 2015
Today Andy Brown discusses 5 marketing lessons he learned In 2015. 1. Review what has worked for you over the past 6 months and then rinse and repeat. Check out what I learned from uploading a short 1 minute video I created back in July 2013. 2. Commit to a social media platform. Learn about how I created a following of 10k followers on Twitter back in 2008 by going all in on one platform. 3. Understand that whatever platform you are on will be disrupted by advertising or buy out. I discuss what happened to Pinterest and Instagram in the past week. 4. It's very important to write every day. It's a skill you must hone on a daily basis to improve your content marketing as a whole 5. Learn to be creative when it comes to list building. No one wants to sign up to your company newsletter. Replace your newsletter with a free 5 day course and content upgrades on your most popular blog posts.
10 Reasons Why You Should Use Google Adwords
Today Andy Brown discusses 10 top reasons why you should use Google Adwords. 1. It's Instant Traffic - no need to wait for traffic as YOU would from SEO and content marketing. 2. You Can Find Out Exactly What People Are Searching On - Google Analytics no longer gives you that all important data! Where else will find the phrases your prospects are using to find the products and services your websites. 3. You Can Beat Your Competitors - leapfrog your competition to the top position in one easy jump. 4. Take Advantage of Remarketing - you can use your Adwords solely for encouraging organic past website visitors to revisit. Maybe they abandoned their shopping cart and you would like to suggest coming back. 5. Complement Your Organic Search - it's impossible to be top of Google for every organic keyphrase search, thus use Adwords to fill in the gaps! 6. Schedule Your Ads To Run When Your Business isn't Busy - on a quiet Wednesday afternoon get the
An Introduction To The Google Display Network
Today Andy Brown introduces you to the Google Display Network. In This Episode, You'll Hear More About: ** Why You Need To Run Search And Display Network Ads In Separate Campaigns ** What Types Of Sites Are Included In The Google Display Network ** How Ads Are Matched To The Content On Your Website ** How To Easily Create Rich Media Ads Without Extra Resource ** How To Choose What Websites Your Ads Appear On ** How To Select Websites Based On Interest And Hobbies
An Introduction To Google Remarketing
Today Andy Brown introduces Google Remarketing. In This Episode, You'll Hear More About: ** Marketing To People Who Have Already Visited Your Website ** How To Capture The Attention Of Those That Didn't Take Action On Your Website ** Why Remarketing Offers The Highest Return On Your Advertising Investment ** Creating Effective Remarketing Ads That Overcome An Objective ** How To Create Customised Lists Based On Specific Advertising Goals ** How To Add The Remarketing Tags To Your Websites ** Creating Custom Audiences Based On Your Visitor Behaviours
10 Marketing Fundamentals
Today Andy Brown discusses 10 marketing fundamentals for business success. In This Episode, You’ll Hear More About: 1. The Value In Building An Email Marketing List. 2. Building Your Platform Vs Spending Too Much Time On Social Media 3. Being Consistent In Your Marketing 4. The Value In Marketing By Telling Stories 5. The Importance Of Learning Copywriting 6. Setting Up Marketing Funnels 7. The Power Of Using Social Proof In Your Marketing 8. The Value Of Oursourcing Some Of Your Marketing Tasks 9. Why You Should Join A Mastermind Group 10. The Importance Of Being Persistent And Keeping Focussed
Facebook Video, Google Analytics & Essentialism
Today Andy Brown discusses Facebook Video, Google Analytics & Essentialism In This Episode, You’ll Hear More About: ** How To Run A Legal Facebook Competition & Not Break The Rules Like Rory McIlroy ! ** How To Embed Facebook Videos In Your Web Pages ** How to Dominate Video on Every Major Platform ** How To Set Up Goals Within Google Analytics ** Why Now Is The Time To Consider Selling An Online Course To Your Customers ** Why You Need To Read Essentialism By Greg McKeown ** The Number One Reason You Need To Delete Social Media Icons In Your Website Header Check out TripleYourClients.com where Andy Brown helps business owners like you attract a steady, consistent stream of new clients using Google Adwords.
Periscope, Being Transparent & A/B Testing
Today Andy Brown discusses Periscope, being transparent & A/B testing. In This Episode, You’ll Hear More About: ** How To Capitalise On The Opportunities Afforded By Live Streaming App ** Katy Perry’s Advice For Other Artists And How It Affects Your Business ** Why McDonald’s And GiveWell Are Prime Examples Of How To Be Transparent In Your Marketing ** A Massive Wake Up Call : How It’s Time To Realise There Is No Place To Hide ** Improving ROI : Why It’s Important To Split Test Your Marketing Campaigns ** Why Your Content Must Be Shareable And How To Learn How In "The Content Code" ** The Latest From Social Media Marketing World On The Shift From Vanity Metrics To ROI In episode 53 of the Triple Your Clients podcast I follow on from last week where I spoke about the popular live streaming app called Meerkat. This week I compare it to a competitor, owned by Twitter, called Periscope.
Meerkat, Yik Yak and Single Tasking
Today Andy Brown discusses Meerkat, Yik Yak and single tasking. In This Episode, You’ll Hear More About: ** Why You Will Get Bored Of Your Content Long Before Your Audience ** How To Use The New Meerkat App To Motivate Your Prospects To Attend A Live Event ** How You Have The Potential Serve Your Local Area Better Using Yik Yak ** How To Outsource Your WordPress Updates And Plugins ** How to Customise Your Social Media Campaigns Across Facebook, Twitter, Instagram and Pinterest ** How To Take Advantage Of The Top Movers Report In Adwords ** Why You Need To Single Task Your Way Through The Day ** How Focusing On One Task Unlocks Ultra Productivity ** The Advantages Of Using The Google Chrome Extension “Session Buddy” In episode 52 of the Triple Your Clients podcast I start with some words of encouragement. I stress it’s important to remember a marketer / business owner will get bored of their own message long before their audience does.
Google Chat Button & Google Certified Shops
Today Andy Brown discusses Google Chat Button & Google Certified Shops In This Episode, You’ll Hear More About: ** How OKMyOutfit.com Used Peek To Test Their Platform Using Dummy Splash Pages ** Twitter’s Move To Embrace Photos On Their App ** Why Starbucks Is Launching Its Own Media Company ** Adwords Search Terms Report Improvements ** Google Opening It’s First Physical Store ** The Future Of The Google Chat Button For Businesses ** How To Keep Visitors On Your Site For Longer ** The Advantages Of Joining Google Certified Shops ** Some Amazing Facts About Online Marketing Spend ** How To Easily Check Whether Your Website is Mobile Friendly In episode 51 of the Triple Your Clients podcast I discuss sightings of a new Google Chat Button and what it means for your business. Google is currently displaying a chat button in some of the knowledge graph local boxes.
Google+ Changes, Adwords App & Instagram Ads
Today Andy Brown discusses recent Google+ changes, the new Adwords app and the new multi photo carousel Instagram ads. In This Episode, You’ll Hear More About: ** The Demise Of Google+ And What Happens Next ** A Quick Way To Make Sure Your Emails Find The Right Gmail Tab ** The Opportunity To Grab Alan Martin’s Free Book On Email Marketing ** How To Easily Access Your Adwords Statistics On The Go ** How To Get A Free Video Of Someone Using Your Website ** A New Exciting Way To Advertise Your Business In Instagram In episode 50 of the Triple Your Clients podcast I discuss the big news that Google+ is being split into photos and streams. There’s no official comment about Google Hangouts, but it looks like this will become an individual communication product. It seems Google is finally killing the Google+ brand, having launched the product back in 2011. On the show I give out a shout out to Alan Martin from Chat-Marketing.co.uk.
Mobile Friendly Websites & Call Only Adwords Campaigns
Today Andy Brown discusses mobile friendly search results and call only Google Adwords campaigns. In This Episode, You’ll Hear More About: ** Why The 21st April 2015 Is Critical To Your Google Ranking ** How To Easily Check Whether Your Website is Mobile Friendly ** Why I’m Inspired By Ernest Hemingway’s Writing Room ** Where To Catch Up With Weekly Digital News In A Bite Sized Chunk ** 3 Proven Tips To Supercharge Your Google Adwords Ads In episode 49 of the Triple Your Clients podcast I discuss how Google are now intent on offering more mobile friendly search results. It was only a matter of time and from the 21st April 2015 mobile friendliness will become an important ranking signal. It will affect all languages and Google states it will have a significant impact on the search results. I recommend using Google’s Mobile Friendly Test to check whether your website is mobile friendly.
Email Headlines, Being Consistent & Remarketing
Today Andy Brown discusses email headlines, being consistent & remarketing. In This Episode, You’ll Hear More About: ** How To Improve Your Email Open Rates ** What Teenagers Really Think Of The Different Social Media Channels ** The New Apple CarPlay – Currently In A Ferrari California T But Soon To Be In Most Models ** Zoe Sugg’s 7.4 Million Subscribers And Why It Matters To You ** How to Follow Up Using Remarketing Without Being A Stalker ** Why It’s Important To Know What A Customer Is Worth To You In episode 48 of the Triple Your Clients podcast I discuss quick and easy ways to improve your email marketing open rates. I offer you several proven examples and explain how to tweak your email headlines to improve your open rate percentages. Following this there’s reference to a great article on what teenagers think of social media written by an actual teenager!
Feefo, Facebook Videos & The Google Twitter Deal
Today Andy Brown discusses Feefo, Facebook videos & The Google Twitter deal. In This Episode, You’ll Hear More About: ** How To Automatically Display Customer Reviews On Your Website ** Why I’m Testing The Mediation App “Calm” ** How To Be “That Business” With Gold Stars In Their Google Adwords ads ** Why You Need To Seriously Consider Single Optin ** What We Can Learn From Steve Chou At MyWifeQuitHerJob.com ** How To Easily Grow Your Email List Through Viral Giveaways ** How A Screaming Frog Can Improve Your Website SEO In episode 47 of the Triple Your Clients podcast I discuss the ever increasing interest in podcasting. It truly represents a fantastic opportunity for every business. They can be confident they are publishing their content on a platform that will only get more popular over the coming years.
Twitter Video, Getting Links & YouTube Advertising
Today Andy Brown discusses the new Twitter video feature, how to get authority inbound links and how to not pay for views on YouTube Advertising. In This Episode, You’ll Hear More About: ** How A 9 Year Old Makes Over $1 Million On His YouTube Channel Creating Toy Reviews ** Why The Mad Marketing Podcast is a Must Listen For All Content Marketers ** Why Doodle Will Definitely Save You Time When Planning Your Next Meeting ** How To Ride The Instagram Hashtag Wave And Gain More Business ** How The Latest Video Feature In Twitter Will Be A Game Changer ** How To Avoid Paying For Views Using YouTube Advertising In episode 46 of the Triple Your Clients podcast I discuss how I’m able to use a Rode SmartLav + mic, the Auphonic app and my iphone to record this podcast. It allows me to be flexible in terms of where I record the podcast and makes for fast editing and production.
Mobile Trends, Your Platform & Getting Reviews
Today Andy Brown discusses current mobile trends, how to improve your platform and the importance of generating customer reviews. In This Episode, You’ll Hear More About: * The Angry Birds “Overnight” Success Story – After 51 Unsuccessful Games! * The 300 Hours Of Video Uploaded To YouTube Every Minute * The 1/2 Billion People Who Only Access Facebook On Their Devices * TheSkimm.com – An Example Of How Email Marketing Is Changing Fast * The Importance of Reviews on Google My Business, LinkedIn, iTunes, Amazon & TripAdvisor * Why 70% Of The Buying Decision Is Made Before They Contact Your Business * Why Many Businesses Are Losing Customers Due To A Poor FAQ Page I discuss some of the broad technological trends affecting the way in which every business markets themselves. This includes the way in which more and more people are solely accessing the internet on their mobile devices.
Content Marketing, Instagram Hashtags & Kindle Email Marketing
Today Andy Brown discusses content marketing, Instagram hashtags & Kindle Email Marketing. In This Episode, You’ll Hear More About: * The Minimum Length Of Content To Beat Your Competitor * How It’s Possible To Rank On Page 1 Of Google A Decade Later! * The Benefits Of Using A Maximum Of 30 Hashtags On Instagram * How To Build Your Email List Using Kindle Publishing.
Barack Obama, Apple CarPlay, Inbox Zero, Michelin Guide & Social Media ROI
Today Andy Brown discusses Barack Obama's email marketing campaigns, Apple's CarPlay, the advantages of Inbox Zero, the Michelin Guide and Social Media ROI. In This Episode, You’ll Hear More About: * Why Listening To Your Market Is Key To Pivoting Correctly * My Best Performing Email Subject Titles * The Science Behind Barack Obama’s Presidential Email Campaign * How To Achieve A 40+% Email Open Rate * The Future Of Podcasting In 2015 & Why It Matters * What It Takes To Have No Emails In Your InBox * Lessons You Can Learn From Michelin Tyres * Tracking Your Social Media ROI
TYC 0042 - Facebook Advertising, Goal Setting & Tesco's CEO
How To Set Up Google Analytics Custom Alerts
Today Andy Brown discusses how easy and quick it is to set up Google Analytics custom alerts. They are excellent for informing you of the status and performance of your business website. Furthermore you can set up daily alerts to notify you of any increases or decreases in your traffic levels. Equally you can set up a custom alert to let you know when your website is down, by creating an alert that triggers when you have no page views. Custom alerts are excellent for motivating you and your co-workers. If you have worked hard on a new content marketing strategy it's great to be the first to know when you meet your monthly organic user goals. Set some alerts up today and enjoy the benefits of knowing exactly what's happening with your website on a daily, weekly and monthly basis.
The Major Difference Between Aweber And MailChimp
In today's podcast I discuss how your business type and the relationship you have with your prospects and customers will determine whether you should use Aweber or Mailchimp. In short, I make this critical decision easy for you. Have you ever wondered what email autoresponder provider to use for your business? It's certainly a question I get asked all the time. Specifically many clients want to know whether they should use Aweber or MailChimp. It's a big decision and certainly no ones wants to move their list once they have started to build it.
2 Great Plugins For An Effective FAQ Marketing Strategy
In today's show we explain how to create an effective marketing strategy. A successful content marketing strategy relies on setting up your website posts in such a way that it is easy for your visitors to skip from one question to the next without having to click back to a page that links to all of the questions and answers. In this show I describe how you can combine the functionality of the After Post Content and XYZ Html plugins to ensure this is exactly what you do. You will learn how to implement each plugin and how using them together enables you to easily update of all of your FAQ pages with one just click and without having to update each one individually.
Using Odesk For Improved Productivity
Today Andy Brown discusses how to use Odesk to improve your productivity. It can be tough finding the time to tick everything off your to do list. Your marketing and business can suffer and in an effort to get on top of things you end up working even looker hours. In order to avoid this frustrating situation I recommend outsourcing many of your tasks to the freelancer marketplace website Odesk. It has significantly improved my productivity and allowed me to do more work for my clients. I highly recommend you take a look at Odesk.
4 Essential Marketing Activities For Successful Local SEO
Today Andy Brown discusses the 4 essential marketing activities for successful local SEO. In a noisy world of marketing advice it’s important to offer some clarity to the essential tasks that will make a difference to your local SEO exposure. Critically the 4 key activities of website SEO, adding reviews, building citations and increasing the number of quality links to your site will improve the volume of local traffic to your business website.
The Disadvantages Of Using Adwords Express
Today Andy Brown discusses the disadvantages of using Adwords Express. In 2011 Google launched a cut down version of Adwords called Adwords Express. This product allows you to easily promote your business in a local market. It’s automated and simple to set up, certainly benefits every business owner welcomes! Unfortunately there are some key disadvantages when you compare it to the main Google Adwords product. Listen to the show to discover the pros and cons and why it’s important to consider upgrading to Adwords.
The Importance Of Consistent Marketing
Today Andy Brown discusses the importance of consistent marketing. Discover why it’s vitally important to remain consistent with your marketing.
Using Creative Commons Licensed Content To Increase Your Website Visitors
Today Andy Brown discusses how to use creative commons licensed content to increase your website visitors. Discover how you can benefit from using creative commons licensed content to maximise your web visitors.
3 Benefits To Attending A Business Conference
Today Andy Brown discusses 3 benefits to attending a business conference. Having had the privilege of being a marketing facilitator at The Content Marketing Academy I was motivated to discuss the 3 ways you can benefit from attending a business conference.
4 Ways Your Business Can Benefit From Answering Customer Questions Online
Today Andy Brown discusses 4 ways your business can benefit from answering customer questions online. Here are 4 proven ways your business can benefit from taking the time and effort to answer the questions your customers ask on your website.
How To Easily Move From Page 2 To Page 1 In Google
Today I discuss how to move from page 2 to page 1 of Google using this proven strategic content marketing tip. Discover how to improve your Google rankings and move from page 2 to page 1.
The Importance Of Local Business Citations For Improved Google Rankings
Today I discuss the importance of local business citations for improved Google. It’s important to work on your local business citations in order to improve your Google rankings.