The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh Likhyani
By Gireesh Likhyani
The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh LikhyaniJan 30, 2022
AI and its' relation with Marketing w/ Dr. Gireesh Likhyani // Season 4 - Ep. #01
We'll uncover how AI is not just a tool, but a game-changer in understanding and engaging with patients.
From predictive analytics to personalized communication, AI is revolutionizing the way we approach dental marketing.
Join me in unraveling the mysteries and potentials of AI in transforming the dental industry.
Cheers guys! Stay Tuned.
Breaking Down Challenges in Healthcare Marketing in India w/ Dr. Gireesh Likhyani // Season 3 - Ep. #02
There are many challenges we face while working in the Healthcare Industry, especially while dealing with Sales and Marketing.
From the Legal Compliances to the Patient Mistrust, from the Lack of Resources to the Lack of Education amongst Healthcare Professional about Marketing and Sales, you name them.
Listen to this Episode on your Favourite Music Streaming App Now.
Cheers guys! Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Breaking Down Strategies and Tactics of an MNC w/ Dr. Gireesh Likhyani // Season 3 - Ep. #01
There are many challenges we face while working in the Healthcare Industry especially while dealing with Sales and Marketing.
We have enlisted a few points on how a Pharma Giant made their way and won hearts and grew their revenue even with so many restrictions from the cultural and policy makers.
Cheers guys! Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Understanding the Customer Acquisition Channels for Healthcare Brand w/ Dr. Gireesh Likhyani // Season 2 - Ep. #08
Understanding the Customer Acquisition Channels for Healthcare Brand
The Most Useless Column in your Registrations Form is:
How Did You Hear About Us?Simply because collecting data without taking any action around that is useless.
When you don't really know what are all the Acquisition Channels, you won't be able to translate the data you are collecting in the column mentioned: "How Did You Hear About Us?"In this Episode, we have discussed the various Customer Acquisition Channels for your Healthcare Brand.
Find all the answers in this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
The Real ROI in Marketing for your Healthcare Brand w/ Dr. Gireesh Likhyani // Season 2 - Ep. #07
The Real ROI in Marketing for your Healthcare Brand
1. Understand the ROI of Social Media and Digital Marketing for your Healthcare Brand
2. How, What, Why and When of Goal Setting
3. Expectations with ROI
Find all the answers in this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
How to Set the Right Marketing Plan for your Healthcare Brand w/ Dr. Gireesh Likhyani // Season 2 - Ep. #06
How to Set the Right Marketing Plan for your Healthcare Brand
1. Understand the Role of all the Acquisition Channels in Online Marketing
2. Inbound and Outbound Marketing Strategies
3. How to go about a particular Marketing Strategy
4. Making use of the Right Sequence
Find all the answers in this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Data Driven Marketing Approach for your Healthcare Brand w/ Dr. Gireesh Likhyani // Season 2 - Ep. #05
Data-Driven Marketing Approach for your Healthcare Brand
1. Why Data-Driven Marketing Approach is necessary for 2022
2. What are the benefits of the Data-Driven Marketing Approach
3. and How you can leverage Data to Grow better
Find all the answers in this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Blunders while setting up The Marketing Budget for your Healthcare Brand w/ Dr. Gireesh Likhyani // Season 2 - Ep. #04
Blunders while setting up The Marketing Budget for your Healthcare Brand
How to finalize the Marketing Budgets for your Healthcare Brand
Setting Up Goals to Generating Revenue from that.
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
The Bigger Question: Instagram Growth - A Journey from 800 to 15000 followers in just 2-3 months w/ Dr. Shruti Goel // Season 2 - Ep. #03
The Bigger Question: Instagram Growth - A Journey from 800 to 15000 followers in just 2-3 months
In this episode we talked about:
Dr Shruti's journey with Instagram
Challenges she faced while starting up her practice and how she scaled her practice
A few Questions Like:
- Are those followers real?
- What? You are getting patients through Instagram?
- I can't do trends, I can't dance, Instagram Reels isn't for me, Meh!
In, The Bigger Question, we discussed Dentistry and How we are leveraging Instagram in building our own brands and a lot more.
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Workshop - fd.underdogdentist.com
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
The Importance of Brand Advocates and Advocacy in Marketing your Healthcare Brand w/ Dr. Gireesh Likhyani // Season 2 - Ep. #02
The Importance of Brand Advocates and Advocacy in Marketing your Healthcare Brand
The biggest reason brand advocates are so powerful is a single, five-letter word: Trust
Why Brand Advocates are Important for your Brand?
How to find our and label someone as your Brand Advocate?
How to generate and convert people into a Brand Advocate?
and much More
Tune in to this episode and stay tuned for more in our next Season.
The GAME is ON
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Norms of the Podcast - Revisited w/ Dr. Gireesh Likhyani // Season 2 - Ep. #01
2021 is here and we are going to change a few things about the podcast flow.
We are introducing:
Wednesdays - Dentistry Talks
Fridays - Healthcare Business
Sundays - Marketing in Healthcare
and much much more. Tune into the Episode to find out more.
Season Finale: The Bandwagon Effect in Marketing and Advertising: The Art of Compelling w/ Dr. Gireesh Likhyani // Ep. #13
The Bandwagon Effect in Marketing and Advertising
Why do we feel compelled to buy, when a friend gets something from a particular store?
Why do we feel the need to re-share our friend's Instagram Story when they tag us in theirs?
This can be explained by The Bandwagon Phenomenon
Tune in to this episode and stay tuned for more in our next Season.
The GAME is ON
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Psychology of Clustering: How Mixing Things is NOT the Answer w/ Dr. Gireesh Likhyani // Ep. #12
Psychology of Clustering: How Mixing Things is NOT the Answer
Rather one should focus on Clustering? Let's understand with an example, pay attention to this list:
- Rice
- Flour
- Tomato
- Butter
- Peanuts
- Lentils
- Potato
- Strawberries
- Duct Tape
- Hammer
Assume this as your list. On your visit to the Super Market. You would prefer clustering these into groups which are accessible to you in the Super Market and more importantly this would make the process of buying easier for you.
Similarly, the Super Market had already clustered similar items in dedicated shelves so that it'll be easier for you to find them. Making their process of selling easier.
We should apply the same for our content.
Tune in to the episode, I've shared a few more examples.
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Psychology of Anchoring: How we make decisions on the Comparative Values w/ Dr. Gireesh Likhyani // Ep. #11
Psychology of Anchoring: How we make decisions on the Comparative Values
and how we ignore the individual intrinsic value of a product or service.
I've explained the Anchoring effect in detail and how it can be both beneficial and may work against you.
Here's one such example.
Amazon in Normal Days: A Pair of Shoes, Rs 5,000
Amazon during Diwali Sale: Rs 3,500
Amazon during Diwali Sale: Additional Discount of 10%
And I made our decision on the Anchor
The Anchor is the price in the normal days, Rs 5,000
and getting Rs 1,500 OFF, PLUS an additional 10% OFF tells my Dopamine, it is showtime
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Psychology of Loss Aversion- Why we feel Sad MORE than Happy while losing and finding Rs 100 w/ Dr. Gireesh Likhyani // Ep. #10
Psychology of Loss Aversion- Why we feel Sad MORE than Happy while losing and finding Rs 100
and how this can be used to trigger your subconscious mind
- What is Loss Aversion?
- How Brands use this tactic that bounds you to purchase on their terms?
- How you can learn from this and can trick people around you
- I've also talked about the positives and negatives of this with a Research and more importantly where you shouldn't work.
- Furthermore, a few examples of Loss Aversion will make you go gaga over this entire concept.
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Psychology of Reciprocity - How Consumers Feel Indebted and How we can Trigger that Notion w/ Dr. Gireesh Likhyani // Ep. #09
What is Reciprocity? and How brands can leverage this in increasing sales or their products and services.
I have talked about why this happens. Why people feel compelled to return favors and more importantly how to go ahead with a value-oriented approach.
I have explained a few tips and how you can leverage those tips in enhancing and leveraging the Psychology of Reciprocity in building your brand.
Tune into the Episode and find 5 Tips that can really help you to increase sales of your services or products by just tweaking this principle.
Dive into this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
Newsletter - dopedispatch.underdogdentist.com
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Psychology of Social Proof and User Generated Content - The Word of Mouth in the Online World w/ Dr. Gireesh Likhyani // Ep. #08
Psychology of Social Proof and User Generated Content - The Word of Mouth in the Online World - How to apply it in Dental Marketing for your Dental Business
Power of People.
This is what we forget to take leverage as a brand.
This is where the whole idea of Word of Mouth comes into the picture. Social Proofs are a way to generate Word of Mouth in the Online World.
- I’ve shared a few tactics on Social Proofs and User Generated Content.
- How this tricks our psychology and more importantly how we can take advantage of Social Proofs and User Generated Content.
- And Creating your brand Rock Solid as far as the Online Word of Mouth is concerned.
- And always remember your branding plays an important role in this too.
Dive into this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Psychology of Scarcity Marketing - How to apply it in Dental Marketing for your Dental Business w/ Dr. Gireesh Likhyani // Ep. #07
Psychology of Scarcity Marketing - How to apply it in Dental Marketing for your Dental Business
Scarcity induces impulse buying
Scarcity can be deeply understood in 4 parts:
1 Exclusivity
2 Rarity
3 Excess Demand
4 Urgency
The more we dig down deeper, the more we get insights from the data
The best strategy is to breakdown what huge brands are doing and more importantly how huge brands are using Scarcity Marketing in getting huge sales
Apple is amongst one of the most famous brands; taking advantage of Scarcity Marketing
We'll be posting more about Psychology of Marketing in coming sessions
You can check out Episode 3 and Episode 5 on Color Psychology and Pricing Decoy
Dive into this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram and Twitter: @underdogdentist
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Marketing Funnels in Healthcare - How to Target the right audience and Drive them to your Practice w/ Dr. Gireesh Likhyani // Ep. #06
The Mumbo Jumbo of why your prospects are not converting?
Why are you failing in your Marketing Campaigns, MISERABLY?
All of it comes down to the basics.
Marketing Funnels in Healthcare
Understanding the Basics of Funnels and how you can drive prospects to visit your Dental Clinic
and more importantly how to scale up
Dive into this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram and Twitter: @underdogdentist
If you have any questions or suggestions, please get back to us at show@underdogdentist.com
Pricing Decoy - How Huge Brands Decide their Product Pricing w/ Dr. Gireesh Likhyani // Ep. #05
Pricing Decoy - How Huge Brands Decide their Product Pricing and How you get tricked in buying what the brand wants.
Decoy is something that changes or alters your process of thinking about something. Kind of making you fool.
They say, Customer is the King and which is NOT true.
Pricing Decoy is one way by which allows you to sell a particular service and product more.
Dive into this Episode
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram and Twitter: @underdogdentist
If you have any questions or suggestions please get back to us at show@underdogdentist.com
The Bigger Question: Why Dental Finance and Dental Practice Management w/ Dr. Bhavdeep Singh Ahuja // Ep. #04
The Bigger Question: Why Dental Finance and Dental Practice Management.
How Dental Finance, its understanding, and its management plays an important role in deciding and defining the growth of your Dental Practice. If you are a Dental Practice owner, you must also know why Dental Practice Management is important and amongst the most crucial; because you still can hire someone to manage your finances but it'll be virtually impossible to hire someone who can manage your practice that efficiently.
Furthermore, we had a fun conversation with Dr. Bhavdeep Singh Ahuja on our Voice of Dentistry Podcast on The Underdog Dentist Show. We talked about his life lessons, journey, his perspective, and how it has changed since his undergrad days to present.
Do check this session out.
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram and Twitter : @underdogdentist
If you have any questions or suggestions please get back to us at show@underdogdentist.com
Importance of Color Psychology for your Brand w/ Dr. Gireesh Likhyani // Ep. #03
Importance of Color Psychology for your Brand.
How colours play an important role in deciding the perspective of your brand in your audience or customers mind? What all emotions are generated by each colour and what is the importance of having a good colour scheme for your business?
Why not Fuchsia or Magenta for your business as compared to Blue as far as healthcare is concerned. A very few people take care of the branding part, especially the colours of your brand. In today's time when brands are spending a lot of their budgets in branding, you must not take this insight lightly because your competitors are already getting ahead in the process.
We also talked about some of our future plans with the podcast sessions. We'll be inviting some of the mentors, speakers and family to our sessions and we will be talking about the nitty-gritty of Dentistry, their personal life, how they manage their finances and marketing.
Cheers guys!
Stay Tuned.
For more updates, you can follow us on Facebook, Instagram and Twitter : @underdogdentist
If you have any questions or suggestions please get back to us at show@underdogdentist.com
Digital Marketing in Healthcare Industry w/ Mr. Arbab Usmani (UppSkill) // Ep. #02
Welcome to the Second Episode of The Underdog Dentist Show. In this episode, we've Mr. Arbab Usmani with us (He is the Co-Founder and CEO, UppSkill, New Delhi, India).
We tried to breakdown some of the concepts in Digital Marketing and how we can leverage the same in Indian Healthcare Industry.
A coalition of the Digital Marketing industry with the Indian Healthcare Industry.
We also tried to breakdown:
1. The exact scenario of Entrepreneurship and Digital Marketing in India.
2. Agencies, how to hire an agency to fulfill your Digital Marketing needs.
3. What false claims a lot of agencies and institutions make in the name of Marketing and how to ensure that whether or not you are dealing with the right agencies.
4. Furthermore, Mr. Arbab shared some industry insights with us.
5. How to bring boundaries closer, how we can leverage Digital Marketing in uplifting the status of Indian Healthcare.
6. Some insights about Neuromarketing and how to use human psychology as an adjunct in your Marketing strategies.
7. Some examples from various industries and much more.
If you've any queries or if you want us to feature any topic you can contact us on show@underdogdentist.com
If you want to listen to more such episodes, follow us on Instagram. Facebook and Twitter at @underdogdentist
Thanks for tuning in.
- The Underdog Dentist
Norms of the Podcast w/ Dr Gireesh Likhyani // Ep. #01
This is the very first session on The Underdog Dentist Show. I'll be talking about, what is this podcast about? Why I'm hosting this and what's in it for you?
If you've any queries or if you want us to feature any topic you can contact us on show@underdogdentist.com
If you want to listen to more such episodes, follow us on Instagram. Facebook and Twitter at @underdogdentist
Thanks for tuning in.