Uplevel Dairy Podcast

Uplevel Dairy Podcast

By Peggy Coffeen

What does it take to be a successful, profitable and competitive dairy farm business? This is the podcast for dairy owners, managers and advisors who are after their next level of success. Join Uplevel Dairy host Peggy Coffeen each week as she sits down with the industry’s leading dairy producers and thought leaders for real conversations about business, management and leadership.
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Empowering Growth: Transformational Leadership in Dairy Management with Steven Landwehr

Uplevel Dairy PodcastApr 24, 2025
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31:21
232 | Beyond the Dairy: Building Leadership at Oakridge Dairy with David Moser

232 | Beyond the Dairy: Building Leadership at Oakridge Dairy with David Moser

In this episode of the Uplevel Dairy Podcast, Peggy Coffeen is joined by David Moser, Operations Manager of Oakridge Dairy. David recently attended the 2025 Entre-Leadership Summit in Denver, Colorado, featuring renowned leadership experts such as John Maxwell, Patrick Lencioni, and Jim Collins. He shares highlights from the summit, emphasizing the importance of personal growth, leadership, and effective team management through tools like Working Genius. Additionally, David discusses how leadership principles are applied at Oakridge Dairy, from community involvement to internal team development. The episode underscores the significance of leadership in driving both personal and organizational success.

Learn more about the Entre-Leadership Summit here: https://www.ramseysolutions.com/shows/summit

00:00 Introduction to the Uplevel Dairy Podcast

01:51 Meet David Moser: Operations Manager at Oak Ridge Dairy

02:27 Overview of Oak Ridge Dairy

04:22 Leadership and Personal Growth Insights from Entree Leadership Summit

06:52 Key Takeaways from Top Leadership Speakers

10:29 Implementing Leadership Lessons at Oak Ridge Dairy

13:34 The Importance of Team Dynamics and Working Genius

21:03 Empathy and Culture in Leadership

30:02 Balancing Personal and Professional Growth

38:56 Final Thoughts and Conclusion


Jun 03, 202540:03
231 | Sustainability and the Future of Dairy Farming

231 | Sustainability and the Future of Dairy Farming

In this episode of the Uplevel Dairy podcast, I am joined for part 2 of my conversation with Dr. Don Niles, a veterinarian turned dairyman, to talk more about his significant contributions to dairy farming and sustainability in Northeast Wisconsin.

Dr. Niles shares his passionate journey from city life to dairy farming, emphasizing the importance of innovative practices, cow comfort, and environmental sustainability, with particular focus on how Peninsula Pride Farms—a farmer-led watershed initiative—reinvented local dairy farming by fostering a cooperative and environmentally responsible community.

Throughout the discussion, Dr. Niles provides valuable insights on

  • The future of dairy farming

  • Addressing key challenges such as attracting the next generation of dairy farmers

  • Maintaining high-quality practices amidst environmental scrutiny.

He underscores the necessity of being open to change, fostering community relations, and trusting in new methods and technologies to sustain the dairy industry’s growth and excellence. As he transitions into retirement, Dr. Niles reflects on the impact of his career and the ongoing journey of innovation and improvement in dairy farming.

Subscribe to Uplevel Dairy Podcast on YouTube: https://www.youtube.com/channel/UClQ6xQHZ0A1vqHKjRkbtJJA

May 29, 202539:01
230 | From Veterinarian to Dairyman: Making ‘Dairy Dreams’ Come True with Dr. Don Niles

230 | From Veterinarian to Dairyman: Making ‘Dairy Dreams’ Come True with Dr. Don Niles

Enjoy this listener favorite rerun on the Uplevel Dairy Podcast.

Join me on this episode of the Uplevel Dairy podcast as I sit down with the groundbreaking Dr. Don Niles. From his humble beginnings as a veterinarian in Wisconsin to transforming the dairy world, Dr. Niles shares his incredible journey.

This episode delves into the experiences that shaped his career, his partnership with visionary dairyman John Pagel, and the innovative practices they implemented at Dairy Dreams that set new standards in cow comfort and dairy management.

In this episode, Dr. Niles discusses

  • the evolution of dairy farming practices with everything from the introduction of advanced barn designs to the adoption of sand bedding for enhanced cow comfort.

  • The strategic decisions that paved the way for modern dairy operations.

  • And shares personal anecdotes from his travels and collaborations with other dairymen from around the country.

The episode also touches on the legacy of John Pagel and the impact of their joint efforts on the dairy industry. Don’t miss this insightful conversation that offers a deep dive into the technological advancements and high-performance mindsets driving the future of dairying.

The High-Performance Mindset Series is powered  by Nedap. Nedap is future-proofing dairy farms by revolutionizing cow-side care through technologies in activity monitoring, cow locating, milk metering and identification. Listen for more episodes in this series throughout 2024 or catch past episodes in this series below!

Subscribe to Uplevel Dairy Podcast on YouTube: https://www.youtube.com/channel/UClQ6xQHZ0A1vqHKjRkbtJJA

Want to get new episodes in your inbox? Subscribe here: https://www.upleveldairy.com/subscribe

May 27, 202551:05
229 | Plum Creek Dairy: A Journey of Growth and Transition
May 22, 202525:59
228 | New Risk Management Options for Dairy Farms

228 | New Risk Management Options for Dairy Farms

In this episode of the Uplevel Dairy Podcast, host Peggy Coffeen welcomes Curtis Bosma from HighGround Dairy for the May market update. The discussion covers significant changes in Dairy Revenue Protection (DRP) and Livestock Risk Protection (LRP) programs, including updated rules and new protections for beef cross calves and cull cows. Curtis provides insights into trends in milk production, the cheese market, butter market, and milk powder exports.

Additionally, they cover key points about the current state of commodity markets, particularly in corn and soybeans, offering strategic advice for dairy producers on margin management. 

Grab your May Monthly Market Update here: https://marketing.highgrounddairy.com/producer-market-update-may-2025

This episode is brought to you by

HighGround Dairy provides global dairy market intelligence, insurance services, futures & options brokerage, and advisory programs to a diverse range of dairy market participants throughout the supply chain.

Information shared in this podcast is for educational purposes and is not a solicitation to buy or sell commodities.  Opinions expressed are current opinions as of May 16, 2025 at 1 p.m. CST and only represent the views of the speaker and not those of HighGround Trading, unless otherwise expressly noted.

May 20, 202521:59
227 | Norm-E-Lane Farms: The Next Generation of Growth, Leadership and Legacy

227 | Norm-E-Lane Farms: The Next Generation of Growth, Leadership and Legacy

Recognized as one of the most progressive dairy farms in Wisconsin since the mid 1960s, Norm-E-Lane Farms in Chili, Wisconsin, has a long history of not only leading in the business of dairy farming, but also of leading an entire industry forward. From engaging with the community to advocating for policy, the value of relationships is one that the late Jerry Meissner passed on to his children and grandchildren.

And today we are sitting down with the third and fourth generation of the Meissner family - Josh Meissner and his son Emmett Meissner -  to learn about the legacy and resilience that drives the next generation of leadership and growth at Norm-E-Lane.

About Nedap

This episode is powered by Nedap. Nedap is future-proofing dairy farms by revolutionizing cow-side care through technologies in activity monitoring, cow locating, milk metering and identification. Listen for more episodes from Nedap below!

May 15, 202542:42
226 | Managing Success: Jerod Henrickson’s Tips on Growth and Leadership

226 | Managing Success: Jerod Henrickson’s Tips on Growth and Leadership

In this episode of the Uplevel Dairy Podcast, Jerod Henrickson, a dedicated dairyman from Bella Holsteins in Platteville, Colorado, shares his journey from growing up on his family's dairy farm to taking on a leadership role. After his father’s motorcycle accident in 2005, Jerod was thrust into managing the expanding operation, a challenge that taught him invaluable lessons in resilience and decision-making. 

Throughout the discussion, Jerod highlights the technological advancements that have revolutionized dairy farming, such as monitoring collars and data integration systems, enhancing efficiency and animal welfare. He also emphasizes the importance of consistent leadership, motivating employees, and maintaining a passion for hard work. 

As Jerod looks toward the future, he remains focused on growth opportunities and navigating industry challenges, all while upholding the values of dedication, innovation, and care for both his team and his cows.

This Episode is Brought to you by Milc Group

Milc Group is a dairy software company that brings real-time, actionable data to dairy farms across the world. They are dedicated to revolutionizing the dairy industry with their user-friendly cloud-based software. ONE™ by Milc Group is our all-in-one app that brings together all the important aspects of your dairy together in one place. With products such as feed and animal management software, people training, dairy facility monitoring, and scale management, Milc Group is committed to providing producers with the tools they need to succeed.

Chapters

  • 00:00 A Sudden Responsibility
  • 00:31 Expanding the Dairy
  • 01:22 Growing Up in the Dairy Business
  • 04:30 Innovations and Technological Advancements
  • 14:32 Challenges and Decisions
  • 21:29 Managing People and Building a Team
  • 25:14 Team Approach to Management
  • 25:34 Effective Team Meetings
  • 26:31 Motivating Employees
  • 27:52 Lessons in People Management
  • 31:28 Influence of Family
  • 32:52 Current Role and Responsibilities
  • 35:30 Challenges and Opportunities
  • 40:55 Podcast Wrap-Up Questions
  • 48:40 Final Thoughts and Advice


May 13, 202539:00
225 Part 2 | Dairy Moms Making a Difference with  Nicole Barlass, Katie Grinstead, and Katy Katzman

225 Part 2 | Dairy Moms Making a Difference with  Nicole Barlass, Katie Grinstead, and Katy Katzman

May 09, 202531:33
225 Part 1 | Dairy Moms Making a Difference with  Nicole Barlass, Katie Grinstead, and Katy Katzman

225 Part 1 | Dairy Moms Making a Difference with  Nicole Barlass, Katie Grinstead, and Katy Katzman

In this special Mother's Day edition of the Uplevel Dairy Podcast, hosted in partnership with Animal Health Visions (AHV), we honor the influential women who balance motherhood, farming, and agricultural advocacy. Peggy interviews three inspiring dairy farm moms—Nicole Barlas, Katie Grinstead, and Katy Katzman—who share their journeys, challenges, and the passion that drives them. Each mom reflects on their path back to the family farm, their involvement in volunteering and community projects, and the balancing act of managing both family and farm responsibilities. They discuss the importance of support systems, communication, and the powerful lessons they impart to their children about resilience and commitment to agriculture.

Make sure to come back for Part 2 tomorrow!

This episode is brought to you by AHV

AHV (Animal Health Vision) helps empower their customers as entrepreneurs that embrace innovations in animal health. As a knowledge center, they are a leader in the field of quorum sensing innovations and advisory services for optimal animal health, with programs that focus on improving key areas such as udder health, uterine health, reproduction, and more. AHV celebrates the health and success of the dairy cow and is also proud to honor and celebrate dairy farm moms who are making a difference, today and every day.

Find more information at: ⁠https://ahvint.com/⁠

  • 00:00 Introduction and Purpose of the Podcast
  • 01:22 Meet the Dairy Farm Moms
  • 02:48 Nicole Barlas: From FFA to Family Farm
  • 04:08 Katie Grinstead: A Lifelong Passion for Dairy
  • 05:10 Katy Katzman: Balancing Family and Farm
  • 06:31 Paths Back to the Family Farm
  • 09:31 Challenges and Rewards of Dairy Farming
  • 15:47 Advocacy and Community Involvement
  • 20:39 Charity Ball and Community Impact
  • 21:37 Balancing Passion and Personal Life
  • 22:26 Blending Family and Farm Life
  • 24:24 Teaching Kids Through Involvement
  • 26:45 Challenges of Letting Go and Asking for Help
  • 30:11 Navigating Family Dynamics on the Farm
  • 37:55 Concluding Thoughts and Future Discussions



May 08, 202539:37
224 | Dairy Moms Making a Difference with Danielle Volles
May 06, 202554:23
223 | Keys to Success: Life, Leadership, Business with Tim and Dave Abbott
May 01, 202536:12
222 | From Corn Fields to the Corner Office with Dave and Tim Abbott
Apr 29, 202535:43
Empowering Growth: Transformational Leadership in Dairy Management with Steven Landwehr
Apr 24, 202531:21
220 | Young Leaders: Kiley Pagel and Megan Abeyta
Apr 22, 202519:10
219 | Tariffs, Trade Tensions, and Dairy Futures: April Monthly Market Update

219 | Tariffs, Trade Tensions, and Dairy Futures: April Monthly Market Update

In this episode of the Uplevel Dairy Podcast, Peggy Coffeen and Curtis Bosma from HighGround Dairy are catching up on the monthly market updates for April. In this conversation, you can hear about the impact of tariffs on dairy exports such as whey protein and non-fat dry milk, and how planting projections for corn and soybeans in 2025 might affect the dairy industry. The episode also delves into the volatility of the markets influenced by recent announcements from the Trump administration. 

Curtis shares insights into the broader implications for the dairy market, focusing on export reliance and the potential effects on U.S. dairy products, particularly regarding trade tensions between the U.S. and China. The episode further covers milk production trends amidst rising costs and the benefits of beef cross calves, as well as the importance of strategic and agile risk management in navigating market changes. Curtis emphasizes the necessity for dairy producers to stay proactive and flexible in their risk management strategies to optimize margins amid market uncertainties.

Get your monthly market update here: https://marketing.highgrounddairy.com/producer-market-update-april-2025

  • 00:00 Introduction to Tariffs and Dairy Exports
  • 01:12 Market Reactions to Tariff Announcements
  • 04:12 Impact on Dairy Markets
  • 08:48 Milk Production Trends and Challenges
  • 12:04 Corn and Soybean Planting Projections
  • 17:04 Risk Management Strategies
  • 20:10 Conclusion and Final Thoughts

This episode is brought to you by:
HighGround Dairy provides global dairy market intelligence, insurance services, futures & options brokerage, and advisory programs to a diverse range of dairy market participants throughout the supply chain.


Information shared in this podcast is for educational purposes and is not a solicitation to buy or sell commodities.  Opinions expressed are current opinions as of April 16 p.m.12:30 CST and only represent the views of the speaker and not those of HighGround Trading, unless otherwise expressly noted.

Apr 17, 202520:31
218 | Farming with Family: How to Handle “Cousin Eddie”

218 | Farming with Family: How to Handle “Cousin Eddie”

In the latest episode, hosted at the 2025 Professional Dairy Producers (PDP) Annual Conference in Madison, Wisconsin, Peggy converses with Will McKinley from Menn Law, a legal advisor and General Counsel for the PDP, about the intricate challenges of managing family-run multimillion-dollar dairy farms. 

The discussion focuses on common issues such as the 'Cousin Eddie' scenario, where less competent family members may pose risks to farm management and decision-making. Will emphasizes the importance of strategic planning and legal tools, like setting up trusts and involving non-family management to address these complexities while ensuring the farm's longevity and the financial security of all family members. 

He also highlights the necessity of open communication, candor, and psychological insight to navigate these sensitive family dynamics effectively. Will shares real-life examples and stresses the importance of detailed, one-on-one conversations with family members to craft tailored solutions that balance individual desires with the best interests of the farm.

Contact Will McKinley at Menn Law:

William-McKinley@mennlaw.com

(920) 731-6631

https://mennlaw.com/

Do you have a question on succession and farm transition you would like to hear Will answer on the Uplevel Dairy Podcast?

Send your questions to peggy@upleveldairy.com

Apr 15, 202527:04
217 | How to Maximize Dairy Farm Profitability and Efficiency in 2025 with Curtis Bosma and Pauly Paul

217 | How to Maximize Dairy Farm Profitability and Efficiency in 2025 with Curtis Bosma and Pauly Paul

Apr 10, 202525:52
216 | From the Ground Up: Elevating Dairy Farm Culture

216 | From the Ground Up: Elevating Dairy Farm Culture

Today on the Uplevel Dairy Podcast, Peggy is joined by Alltech’s Jorge Delgado and Compeer’s Brad Herkenhoff to chat about the challenges and strategies related to improving dairy farm culture. 

The discussion dives into the importance of identifying and fostering a strong culture on dairy farms, emphasizing the significance of communication and understanding employee motivations. Jorge Delgado shares actionable steps and success stories, highlighting the need for mission statements and continuous engagement to create a cohesive and dedicated workforce. This episode is packed with practical insights tailored for dairy farm owners and managers aiming to enhance their team's performance and engagement.

About Compeer Financial

Compeer Financial is a member-owned Farm Credit cooperative serving and supporting agriculture and rural America. Our dairy team brings world-class expertise and tailored solutions to support dairy producers’ financial goals and lending needs.

For more information, contact the Compeer Dairy Industry Experts

  • 00:00 Introduction: Overcoming Stalled Progress in Dairy Farms
  • 00:23 Meet the our sponsor: Brad Herkenhoff, Compeer Financial 
  • 02:13 The Importance of Culture in Dairy Farms
  • 03:26 Insights from Jorge Delgado: Building a Strong Dairy Culture
  • 05:17 Defining and Identifying Culture
  • 08:25 Creating a Mission Statement: A Case Study
  • 17:39 Effective Communication: The Key to Culture
  • 18:55 Challenges and Solutions in Dairy Farm Management
  • 26:24 Final Thoughts: Leadership and Adaptability
  • 27:39 Conclusion: Keep Growing and Upleveling Your Dairy



Apr 08, 202528:15
215 | Navigating Growth and Challenges on the Farm with Tommy Oesch, Swiss Lane Farms

215 | Navigating Growth and Challenges on the Farm with Tommy Oesch, Swiss Lane Farms

In this episode of the Uplevel Dairy Podcast, Peggy Coffeen sits down with Tommy Oesch from Swiss Lane Farms at the Central Plains Dairy Expo in Sioux Falls, South Dakota. 

Tommy discusses his transition into the role of visionary at Swiss Lane Farms, key wins and challenges in the first quarter of 2025, and the importance of labor solutions and team culture. They also cover the personal aspects of balancing family life, including the recent wrestling season and the impact of losing a valued team member. 

Tommy shares insights into the evolving vision statement of Swiss Lane Farms and the importance of team alignment and leadership development. The episode is sponsored by Uplevel Dairy Podcast's founding partner, Adisseo.

00:00 Welcome to the Uplevel Dairy Podcast

00:52 Catching Up with Tommy Oesch

01:26 Q1 Recap and Labor Challenges

06:20 Vision and Leadership at Swiss Lane Farms

15:47 Family and Personal Insights

18:33 Wrestling and Team Dynamics

22:38 Leadership and Employee Development

24:57 Concluding Thoughts and Future Questions

26:48 Sponsor Message

Apr 03, 202527:25
214 | Technology & Team Building: Doug Hubby, Shamrock Farms
Apr 01, 202537:30
213 | Honoring Legacy: The Judy McCarty Learning Center

213 | Honoring Legacy: The Judy McCarty Learning Center

This episode of the Uplevel Dairy Podcast, hosted by Peggy Coffeen, delves into the story of the McCarty family and the establishment of the Judy McCarty Learning Center.

The episode features insights from Ken, Clay, Mike, and Tom McCarty as they honor Judy McCarty’s impact on their family and the dairy industry. It includes a special recording of Judy McCarty from 2020 and highlights the family’s commitment to sustainable dairy farming, education, and community engagement.

The episode also discusses the McCarty family’s move from Pennsylvania to Kansas and their focus on transparency and innovation in dairy farming, underscored by world-leading milking technology provided by sponsor De LaVal.

  • 00:00 Introduction to the Uplevel Dairy Podcast
  • 00:19 The McCarty Family Legacy
  • 00:30 Judy McCarty Learning Center: A Tribute
  • 00:39 Voices from the McCarty Family
  • 02:03 The Move to Kansas
  • 03:06 Sustainability and Innovation
  • 03:49 Roles within the McCarty Family
  • 04:57 Judy McCarty's Influence on Education
  • 06:22 The Purpose of the Learning Center
  • 07:31 Emotional Reflections
  • 08:58 Community Impact and Future Vision
  • 15:55 Modern Dairy Farming Practices
  • 19:20 The Mural: A Family Story
  • 20:58 Conclusion and Farewell
Mar 27, 202522:25
212 | Meet Holstein USA’s CEO - Lindsey Worden
Mar 25, 202552:36
211 | Raising Winners with Ysabel Jacobs, Ferme Jacobs

211 | Raising Winners with Ysabel Jacobs, Ferme Jacobs

International Women in Dairy Series: Ysabel Jacobs, Ferme Jacobs, Quebec, Canada

We’ve been celebrating women around the world this month with the International Women in Dairy Series here on the Uplevel Dairy Podcast, and today I’m joined by a Canadian dairy woman who knows a thing or two about what it takes to win. 

Ysabel Jacobs has stood center of the ring at the world’s most competitive cows shows and with her family at Ferme Jacobs in Quebec, developed iconic cows with household names like Shakira. But when I sat down with this mother of 3, what I discovered was that while raising the next World Dairy Expo champions in the barn certainly excites her, what drives her passion more than anything these days is raising the next generation of her family with the mindset it takes to be champions far beyond the show ring.

Mar 20, 202534:23
210 | Navigating March Dairy Market Dynamics

210 | Navigating March Dairy Market Dynamics

Join us at Central Plains Dairy Expo for Happy Hour!

If you are heading to Sioux Falls, stop by the Sheraton Hotel Atrium (party deck) on Wednesday, March 26 from 4-7 p.m.  Enjoy a complimentary cocktail with some of the familiar faces and voices from Uplevel Dairy Podcast and chat with the sponsors that make this podcast possible including:

  • Adisseo
  • Compeer
  • Complete Management Consulting
  • HighGround Dairy
  • Milc Group
  • Nedap

In this episode of the Uplevel Dairy Podcast, Peggy is joined for the Monthly Market Update by Curtis Bosma from High Ground Dairy to chat about current trends and forecasts in the global dairy market for March.

They discuss the decline in dairy farm profitability and the impact of varying regional conditions on milk production. The episode also covers key products affecting milk pricing such as cheese, butter, and milk powders, highlighting concerns over domestic and export demand, especially with potential tariffs. The conversation is rounded off with winter crop forecasts affecting the market outlook for 2025 and risk management strategies for producers.

Catch the March Market Update Here: https://marketing.highgrounddairy.com/producer-market-update-march-2025

This episode is brought to you by: HighGround Dairy provides global dairy market intelligence, insurance services, futures & options brokerage, and advisory programs to a diverse range of dairy market participants throughout the supply chain.Information shared in this podcast is for educational purposes and is not a solicitation to buy or sell commodities.  Opinions expressed are current opinions as of March 17 at 3 p.m. CST and only represent the views of the speaker and not those of HighGround Trading, unless otherwise expressly noted.


Mar 18, 202530:31
209 | Dairy Farming from Iowa to New Zealand with Jan Winke

209 | Dairy Farming from Iowa to New Zealand with Jan Winke

International Women in Dairy Series: Jan Winke

In this episode of the Uplevel Dairy Podcast, host Peggy Coffeen sits down with Jan Winke, a dairy farmer and professional with Nedap, who moved from Iowa to New Zealand 17 years ago. She discusses her family’s transition from struggling on a small farm in Iowa to today being proud owners of their own dairy farm in New Zealand. 

Jan shares her compelling journey of relocating with her husband Chad and young family halfway around the world to take advantage of better opportunities in the dairy industry. 

Jan also touches upon the challenges she faced as a woman in a male-dominated industry, the differences in dairy farming practices between the US and New Zealand, and the importance of establishing work-life boundaries. 

Tune in to this inspiring conversation about resilience, adaptation, and the pursuit of dreams in unfamiliar territory.

Episode Sponsor: Quali-T | Branding Solutions

Learn more about how Quali-T | Branding Solutions provides branding solutions, work wear, reflective gear and other customized merchandise for farms and agribusinesses: https://qualitinc.espwebsite.com/

  • 00:00 Introduction to the International Women in Dairy Series
  • 01:07 Meet Jan Winke: From Iowa to New Zealand
  • 02:23 The Big Move: Challenges and Opportunities
  • 06:28 Navigating the New Zealand Dairy Industry
  • 12:26 Differences Between US and New Zealand Dairy Farming
  • 20:46 Overcoming Gender Barriers in the Dairy Industry
  • 28:06 Presenting Our Business: A Team Effort
  • 29:03 Milestones in Our Farming Journey
  • 30:19 Learning to Code for Work
  • 31:29 Reflecting on Our Progress
  • 32:44 Implementing Effective Farming Processes
  • 35:05 Balancing Work, Family, and Personal Growth
  • 49:31 Encouraging Youth in Dairy Farming
  • 53:23 Final Thoughts and Reflections


Mar 13, 202555:40
208 | A ‘Fitting’ Business for Erica Rijneveld

208 | A ‘Fitting’ Business for Erica Rijneveld

International Women in Dairy: Erica Rijneveld, Livestock Show Equipment, Netherlands

We are celebrating International Women's Day and Women's History Month by sharing stories from women around the world who are making a difference in the dairy business, and today’s guest is a one-woman powerhouse who has paved her own path with hard work, perseverance and a commitment to excellence as a European-based livestock show supplies business, not to mention clipping and fitting with some of the best show strings in the world.

Erica Rijenveld reflects on ordering her first case of Orvus in her 20s and growing Livestock Show Equipment over the past two decades to what is now a successful online store with more than 450 different products for both farmers and fitters.

And she’s also made it her mission to teach and encourage the next generation of dairy enthusiasts through the acclaimed Young Breeders School - a Belgium-based experience for young people from around the world who want to learn and grow their network, their skills and their love for competition through dairy cattle fitting and showing.

  • 00:00 Introduction and Background
  • 00:28 Starting the Business
  • 02:30 Current Business Operations
  • 03:50 Team and Business Scale
  • 06:34 Youth Involvement and Mentorship
  • 18:39 Challenges and Adaptations
  • 24:19 Reflections and Future Goals
  • 37:58 Advice for Young Women in Dairy
  • 44:26 Closing Thoughts and Final Question

Livestock Show Equipment:

https://www.showequip.com/

Follow the Young Breeders School here:

https://www.facebook.com/YoungBreedersSchool

Mar 11, 202542:31
207 | The Pursuits of a Global Dairy Professional with Fernanda Lopes
Mar 06, 202538:13
206 | International Women in Dairy: Dairy Farming with Perseverance in Puerto Rico
Mar 04, 202548:33
205 | Dairy Heifer Raisers Talk Challenges and Triumphs in 2025

205 | Dairy Heifer Raisers Talk Challenges and Triumphs in 2025

Join the Dairy Calf and Heifer Association (DCHA) for the Annual Conference in Westminster, Colorado, April 8-10. Visit dairycalfandheifer.org

 Two heifer growers from two different parts of the country join us today: TJ McClure joins us from southwest Kansas, and Kendall Wassenaar from northwest Iowa, to chat about the strategies they have been using to overcome challenges on their heifer development operations, including:

Recruiting labor in a county with only 1,200 people,  

Problem-solving pink eye in heifers

Strategies for increasing operational efficiency and reducing man hours

And the organization through which these two connected a few years back, the Dairy Calf and Heifer Association.

As current DCHA President, Kendall gives highlights for the 2025 annual conference, set for April 8-10 in Westminster, Colorado, and TJ, a past president and current DCHA board member, shares what he is looking forward to at this year’s premier event.

This episode is sponsored by the Dairy Calf and Heifer Association and Zoetis.

Register for the DCHA Annual Conference: https://calfandheifer.org/

Zoetis' Calf Wellness solutions are pivotal in ensuring your calves receive the best start possible. By focusing on prediction, prevention, treatment, and expertise, Zoetis helps you raise healthy, productive cows, securing a prosperous future for our herds. 

Visit www.calfwellness.com 

Subscribe to Uplevel Dairy Podcast on    

   YouTube: https://www.youtube.com/channel/UClQ6xQHZ0A1vqHKjRkbtJJA

Want to get new episodes in your inbox? Subscribe here: https://www.upleveldairy.com/subscribe

Feb 27, 202543:11
204 | The “T” Words: Trump, Tariffs and Trade Agreements: February Monthly Market Update

204 | The “T” Words: Trump, Tariffs and Trade Agreements: February Monthly Market Update

In this episode of the Uplevel Dairy Podcast, hosted by Peggy Coffeen, Curtis Bosma from High Ground Dairy provides a comprehensive February monthly market update. Key topics include:

  • The current state of tariffs and their potential impact on the dairy industry
  • Insights from the World Ag Expo
  • Trends in milk production across various U.S. states
  • And the global dairy supply

Catch your own February Market Report here: https://marketing.highgrounddairy.com/producer-market-update-february-2025

  • 00:00 Introduction to Tariffs and Market Update
  • 00:38 Insights from the World Ag Expo
  • 01:30 The Impact of Tariffs on Dairy Markets
  • 05:58 US Milk Production Trends
  • 08:09 Global Dairy Market Overview
  • 10:39 Commodity Price Movements
  • 16:48 Producer Conversations and Future Outlook
  • 23:50 Conclusion and Final Thoughts

Curtis also discusses the significance of understanding true production costs and effective risk management strategies while highlighting recent price movements in the futures market for whey, butter, cheese, and nonfat dry milk. 

This episode is brought to you by:
HighGround Dairy provides global dairy market intelligence, insurance services, futures & options brokerage, and advisory programs to a diverse range of dairy market participants throughout the supply chain.
Information shared in this podcast is for educational purposes and is not a solicitation to buy or sell commodities.  Opinions expressed are current opinions as of February 21 at 2:30 p.m. CST and only represent the views of the speaker and not those of HighGround Trading, unless otherwise expressly noted.

Feb 25, 202525:44
203 | Connecting Community, Culture and the Future: Ideal Dairy Farm
Feb 20, 202501:05:10
202 | 7 Lessons from 200 Episodes

202 | 7 Lessons from 200 Episodes

We just dropped episode number 200 of the Uplevel Dairy podcast, that’s 200 conversations with dairy leaders - from CEOs to high-performing managers, immigrants, industry icons, entrepreneurs, influencers, and even an Olympian.

Today I’m summarizing for you the top 7 lessons from these incredible leaders, 7 key themes you can apply today at work and at home to increase your energy, clarify your focus, and amplify your impact.

When you take yourself to a higher level, you bring those around you to a higher version of success and service too.  

Let’s get into it today on the Uplevel Dairy Podcast.

Feb 18, 202530:53
201 | How to Gain Access to Farmland without Paying Top Dollar
Feb 13, 202529:25
200 | Farm Partnerships: Protect Yourself from These Pitfalls
Feb 11, 202540:24
199 | Young Leader: Sarah Thomas

199 | Young Leader: Sarah Thomas

In this episode of the Uplevel Dairy Podcast Young Leader Series, Sarah Thomas shares her journey from growing up in North Carolina to her current role at Select Sires in Ohio. Sarah discusses her involvement in dairy judging and mentorship, emphasizing mental health and the importance of advocating for oneself. She reflects on the significant impact of mentors in her life and how she's now giving back by guiding and inspiring the next generation through the Ohio Junior Holstein Association.

Make sure to tune in to catch all her tips on dairy judging and career development for young leaders in the dairy industry!

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Feb 06, 202516:39
198 | Big Dreams, Bold Prayers and Brave Actions with Marissa Hake
Feb 04, 202534:50
197 | Driven by a Dream: Dutch Dairy

197 | Driven by a Dream: Dutch Dairy

25 years ago, a twenty-year-old Dutchman left his homeland in pursuit of a dream - the American dream - and a dairy farm that would allow him to live out his passion.

This quest led Sander Penterman to Jon-De Farms in northern Wisconsin, where he met who would be some of his greatest mentors, Dean and Todd Doorninck. This became a stepping stone to eventually owning his own dairy farm in Thorp, Wisconsin, Dutch Dairy.

This 15th-generation dairyman shares with us today a journey of starting from scratch, optimizing efficiency and being an early adapter to technology - and also heartbreaking challenges - including the tragic loss of a child.

This is a story of hard work, dedication and the positive attitude that has persevered and continues to keep Sander looking forward to each new day, right here on the Uplevel Dairy Podcast.

This Episode is Brought to you by Milc Group

Milc Group is a dairy software company that brings real-time, actionable data to dairy farms across the world. They are dedicated to revolutionizing the dairy industry with their user-friendly cloud-based software. ONE™ by Milc Group is our all-in-one app that brings together all the important aspects of your dairy together in one place. With products such as feed and animal management software, people training, dairy facility monitoring, and scale management, Milc Group is committed to providing producers with the tools they need to succeed.

Subscribe to Uplevel Dairy Podcast on YouTube: https://www.youtube.com/channel/UClQ6xQHZ0A1vqHKjRkbtJJA

Want to get new episodes in your inbox? Subscribe here: https://www.upleveldairy.com/subscribe

Jan 30, 202534:43
196 | Diary of a Dairy CEO: Greg Bethard

196 | Diary of a Dairy CEO: Greg Bethard

In this episode of the Uplevel Dairy Podcast, host Peggy Coffeen interviews Greg Bethard, CEO of High Plains Ponderosa Dairy, who shares his unconventional journey into the dairy industry. 

Greg discusses the challenges he faced transitioning from a consultant and CFO to managing and owning a dairy farm in Kansas. 

Despite initial hardships and the unexpected loss of a key partner and friend, John Pagel, he pushed through to establish a successful business and master the role of CEO.

This conversation also delves into Greg's upbringing, career choices, and the importance of hard work, passion, and the infinite business model that emphasizes sustainability in profitability, cow comfort, people, community, and the environment.

Subscribe to Uplevel Dairy Podcast on YouTube: https://www.youtube.com/channel/UClQ6xQHZ0A1vqHKjRkbtJJA

Want to get new episodes in your inbox? Subscribe here: https://www.upleveldairy.com/subscribe

Jan 28, 202543:18
195 | How to Maximize Dairy Farm Profitability in 2025
Jan 23, 202524:44
194 | : FMMO Updates, Yield Adjustments, and 2025 Dairy Insights: January Monthly Market Update

194 | : FMMO Updates, Yield Adjustments, and 2025 Dairy Insights: January Monthly Market Update

In this episode of the Uplevel Dairy Podcast, Curtis Bosma from HighGround Dairy provides an in-depth analysis of key market factors affecting the dairy industry in 2025. Topics covered include:

  • The finalized rulings on Federal Milk Marketing Orders
  • Supply and demand shifts
  • And inventory trends in dairy commodities like cheese and butter. 

Curtis also emphasizes the importance of financial management for dairy farmers, highlighting the significance of balance sheets, cash flow statements, and margin management systems to maintain profitability and prepare for future industry changes.

Grab your own copy of the January Market Report here: https://marketing.highgrounddairy.com/producer-market-update-january-2025.
This episode is brought to you by:
HighGround Dairy provides global dairy market intelligence, insurance services, futures & options brokerage, and advisory programs to a diverse range of dairy market participants throughout the supply chain.
Information shared in this podcast is for educational purposes and is not a solicitation to buy or sell commodities.  Opinions expressed are current opinions as of January 17, 2025 at 1 p.m. CST and only represent the views of the speaker and not those of HighGround Trading, unless otherwise expressly noted.

Jan 21, 202529:09
193 | Using Trusts in Farm Transition Planning

193 | Using Trusts in Farm Transition Planning

In this episode of the Uplevel Dairy Podcast, Peggy is sitting down with Will McKinley, President of Menn Law Firm, to discuss the importance of trust and estate planning for farm families. 

Will explains three different types of trusts, including Medicaid, revocable, and irrevocable trusts, and their relevance in asset protection, probate avoidance, and tax planning for farms.

He shares insights into the legal and practical aspects of transition planning and succession for agribusiness, emphasizing the importance of updating and funding the trust. Real-life stories illustrate successful trust implementations and the challenges of equitable asset distribution among family members. The episode underscores the necessity of early planning and communication to ensure a smooth transition of farm operations to the next generation. 

  • 00:00 Introduction and Welcome
  • 00:14 Menn Law's Legacy and Services
  • 02:01 Will McKinley's Background
  • 02:45 Understanding Trusts: An Overview
  • 04:11 Medicaid Trusts Explained
  • 05:10 Revocable Trusts: Essential for Farms
  • 06:57 Irrevocable Trusts: Advanced Planning
  • 16:19 Practical Applications and Case Studies
  • 25:46 Challenges in Trust Planning
  • 28:57 Success Stories and Final Advice
  • 35:23 Conclusion and Contact Information

This Episode is Brought to you by Menn Law Firm

Contact Will McKinley at Menn Law, Appleton, Wisconsin:

Do you have a question on succession and farm transition you would like to hear Will answer on the Uplevel Dairy Podcast?

Send your questions to peggy@upleveldairy.com

Jan 16, 202536:10
192 | Lessons from a Lifelong Dairyman with Tom McCarty, McCarty Family Farms

192 | Lessons from a Lifelong Dairyman with Tom McCarty, McCarty Family Farms

In this episode of the Uplevel Dairy Podcast, Peggy is sitting down with Tom McCarty to hear about his journey as the patriarch of McCarty Family Farms. Moving his family from Pennsylvania to Northwest Kansas nearly 25 years ago, Tom discusses the strategic steps they took to grow their dairy business. 

He emphasizes the values of hard work, forward-thinking, and resilience that have guided his family's success. Tom also reflects on the future growth opportunities for the farm and offers advice to younger generations entering the dairy industry.

Make sure to tune in to catch this conversation with Tom!

Jan 14, 202525:07
191 | Put Your ‘Why’ into Words with Jared Kurtz, Kurtland Farms
Jan 09, 202540:33
190 | Make 2025 Your Best Year Yet: 3 Simple Steps
Jan 07, 202516:10
189 | The ‘One Words’ that Transformed Our Lives in 2024
Jan 02, 202533:31
188 | Overcoming Unexpected Obstacles in 2024
Jan 01, 202524:13
187 | Catching up with Katie Coyne
Dec 31, 202433:18
186 | Back on the Showbox with Tim Abbott
Dec 30, 202432:52
185 | Unlocking Dairy Profit Potential: A Systems Approach
Dec 26, 202424:06
184 | Young Leaders: Kiley Pagel and Emily McGowty
Dec 24, 202421:41