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The Business Side Of Fitness

The Business Side Of Fitness

By Vanessa Severiano
The Business Side of Fitness hosted by Vanessa Severiano, shares the journey of the founders, executives and pioneers behind some of the most well known and innovative brands in fitness and wellness. Each week, Vanessa curates meaningful and thought provoking conversations around sales, marketing, leadership, brand development, growth strategies and much more. This show is a must for investors, entrepreneurs, and career minded professionals in the business of fitness and wellness.

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Episode 113 - The medical fitness opportunity with Bobby Verdun

The Business Side Of Fitness

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Episode 116 - How to grow in business using systems and strategy with Regan Stokes
Sometimes passion, talent and skills just aren’t enough to make it in business. Add in systems and strategy and now we’re talking… Today on The Business Side of Fitness Podcast, we chat with Regan Stokes, President of Purre Barre. In this episode, Regan opens up about: The correlation between a strong business infrastructure and success Creating the American dream (600 times) Keeping Pure Barre relevant after 20 years Business challenges she’s faced and how she’s handled them Pillars for operational excellence Tap below for more from Regan: https://www.vanessaseveriano.com/podcast ABOUT THE HOST Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com ABOUT TODAY'S GUEST Regan Stokes first entered into the franchising space through a career opportunity to join the team of a budding franchisor in the fitness space. While Stokes was primarily working in client management before that, she became fascinated by the concept of franchising and saw first-hand how the franchisor and franchisee could work together to create the strongest business possible. After starting in a franchise relations role, she quickly worked her way up onto the executive leadership team. Now, as the president of Pure Barre, a boutique fitness concept with 600 locations, Stokes is responsible for building a business model and support system that allows entrepreneurs to achieve their dreams of business ownership. Learn more about Pure Barre here: purebarre.com ENJOY THIS PODCAST? Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts.  Your support means so much and helps more than you know! INTERESTED IN BECOMING A SPONSOR? Inquire about supporting the show through sponsorship by emailing hello@vanessaseveriano.com.
27:43
December 6, 2021
Episode 115 - Taking risks and landing your dream job with Melissa Chordock
Do you remember the moment you landed your dream job? On today's episode of The Business Side of Fitness Podcast, Melissa Chordock, President of AKT shares the journey that led to her landing her dream job and what it was like to get that call of a lifetime. When you tune in to this episode, you’ll learn about: - Her approach to managing relationships - from franchisee partnerships to team leadership - Taking personal and professional risks - How AKT expanded during over the last year (when many were struggling) - Her ambitions for the AKT brand over the next 5 years - The piece of advice she wishes someone would have given her years ago Tap below to tune in: https://www.vanessaseveriano.com/podcast ABOUT THE HOST Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com ABOUT TODAY'S GUEST Melissa Chordock is the president of AKT, a one-of-a-kind, premier fitness franchise that combines the very best of fitness- integrating interval, strength, and toning for the most effective fitness program around!  As an Xponential Fitness emerging brand, Melissa’s background in operations, talent management, and 8 years of experience in fitness franchising is helping grow AKT into a worldwide brand with a committed, engaged, and loyal following. Learn more about AKT here: https://www.theakt.com/ ENJOY THIS PODCAST? Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts.  Your support means so much and helps more than you know! INTERESTED IN BECOMING A SPONSOR? Inquire about supporting the show through sponsorship by emailing hello@vanessaseveriano.com.
30:48
November 29, 2021
Episode 114 - Combining high and low tech with Jeff Rosga
Do you ever wonder if we make health more complicated and intimidating than it needs to be? It’s possible to sleep well without tracking sleep cycles…. We can nourish our bodies properly without tracking macros…. The list goes on. Today on The Business Side of Fitness, I sit with Jeff Rosga, Co-Founder & President of Outfit Training to discuss the role of tech in our lives and in his business. Jeff shares his detailed thoughts on: - The changes he’s seen in the fitness industry over the last 25+ years - Liberating fit pros through opportunities that empower them to generate personal net worth (finally, an exit strategy for fit pros!!) - Learnings from his 18 years at Life Time - Meeting and partnering with Randy Hetrick (you’ve probably heard of him) - Merging high & low tech to lower the barrier of entry into fitness Plus lots more! ABOUT THE HOST Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com ABOUT TODAY'S GUEST Jeff Rosga is a results-orientated leader with over 25 years in the fitness industry, most recently serving almost two decades at Life Time. Jeff has a proven history of building successful products and training experiences through a combination of innovative vision, strategic execution and strong business acumen. His track record of success included operating multiple business units for Life Time in fitness, training and education, product and program development, and finally founding the educational training entity Life Time Academy. He is considered an industry thought leader and recently partnered and launched OutFit with Randy Hetrick, the founder of TRX. His drive for a career in the health and fitness space began as a collegiate athlete and Academic All-American at the University of Minnesota, while earning his BS degree in Business Management and Entrepreneurship from the Carlson School of Management . Learn more about Outfit here: https://www.outfittraining.com/ ENJOY THIS PODCAST? Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts.  Your support means so much and helps more than you know! INTERESTED IN BECOMING A SPONSOR? Inquire about supporting the show through sponsorship by emailing hello@vanessaseveriano.com.
41:44
November 22, 2021
Episode 113 - The medical fitness opportunity with Bobby Verdun
We aren’t out of the woods yet, friends! Although it’s tempting to feel like “we’re back”, 47% of people in the fitness industry have lost their jobs while 20% of gyms and studios have permanently closed. WHAT are we doing about it? Bobby Verdun, Founder and President of Active Entities believes one of the biggest untapped opportunities is closing the gap between the medical and fitness industries. Today, on The Business Side of Fitness Podcast, Bobby shares: - Where the independent clubs fits into a fitness landscape cluttered with M&As and IPOs - The parallels between coaching sports teams and coaching staff at clubs - Investments that need to be made to capitalize on the current opportunity - How he leverages strategic partnerships - Tips for building a business that stands the test of time and more. ABOUT THE HOST Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com ABOUT TODAY'S GUEST Bobby Verdun is the Founder and President of Active Entities where he and his team provide fitness center management solutions and business plan development for health clubs and gyms, golf and tennis clubs, hotels and resorts, residential complexes and universities. Learn more about Active Entities here: https://activeentities.com/ ENJOY THIS PODCAST? Please make sure to rate, review and subscribe to The Business Side of Fitness. Thank you for your support!
35:36
November 15, 2021
Episode 112- The rise of the gig economy with Crystal Robinson-Carroll & Rosana Gambino
How do you build a real career in the fitness industry? For many fitness professionals, longevity and advancement can be a major challenge. After meeting in the hospitality industry and working at Class Pass, Rosana Gambino and Crystal Robinson saw an opportunity to support fit pros in taking their careers to the next level. Today on The Business Side of Fitness podcast, Crystal & Rosanna chat about their brand fittly and: - Why making a livable wage in fitness is more challenging than some may think - How they’re connecting talent with job opportunities at gyms, studios and beyond - Adapting business models to changing times - New tech features that enable fit pros to connect and build community in app - Plus so much more ABOUT THE HOST Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com ABOUT TODAY'S GUESTS fittly serves as the premier global career platform for fitness industry professionals to find life changing opportunities! fittly is a place to: * Connect with the best gyms and studios to find more fulfilling jobs and coaching opportunities * Showcase your unique brand with social streaming, video content, and badass playlists with your engaging fittly profile * Join the growing fittly community and network with thought leaders, fitness entrepreneurs, and diverse trainers of all specialties * Unlock essential tools to grow your business and secure more clients And this is just the beginning... Learn more about fittly here: https://fittly.com/ ENJOY THIS PODCAST? Please make sure to rate, review and subscribe to The Business Side of Fitness. Thank you for your support!
34:56
November 8, 2021
Episode 111 - Creating a brand for fitness entrepreneurs with Danielle Donovan
Anyone who has ever created a brand from zero knows what a heavy lift it truly is. The allure of entrepreneurship is tempting.   Successful outcomes are determined by a variety of factors and the day to day grind to achieve said success is often not glamorous. Today on The Business Side of Fitness Podcast, Danielle Donovan, Founder of Cheerfit shares her journey including: Developing a brand of empowerment in a world of body shaming Business development tactics Fostering community engagement The entrepreneurial challenge of letting go of control ABOUT THE HOST Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com ABOUT TODAY'S GUEST Danielle Donovan is the founder of CHEERFIT - the world-renowned workout method and certification that combines cheer-inspired exercises for a fun, high-energy workout! Danielle's inspiration for CHEERFIT came during her time as a D1 cheerleader for Syracuse University. Today, CHEERFIT has evolved into a global movement connecting cheer, dance and fitness enthusiasts around the world through its ambassador program, proven workout method, and virtual certification. CHEERFIT has been featured in everything from SELF Magazine to voted hottest new workout trend on NBC. Danielle is not only passionate about helping others, but also loves the business side of fitness and has extensive industry experience in everything from business development, community building, and brand strategy. Danielle resides in NJ with her husband, golden doodle (Lola), and is a mom to a happy, active, toddler boy. Learn more about Cheerfit here: https://www.cheerfittraining.com/ ENJOY THIS PODCAST? Please make sure to rate, review and subscribe to The Business Side of Fitness. Thank you for your support!
38:25
November 1, 2021
Episode 110: Leveraging and monetizing time with Austin Cohen
Would you pay by the minute for gym access? In 2018 Austin Cohen saw an opportunity to help gyms leverage and monetize time while marketing to millennials and gen z.  His brainchild, FlexIt was born and the rest is history! In episode 110 of The Business Side of Fitness, Austin covers: -The concepts he applied to Flexit from his success with WheelsUp -Why some fitness aggregators have been mischaracterized -How the sales process in gyms has changed over time -Differentiating between user vs member - Virtual personal training as an extension of fitness brands Austin shares such great insights with us in this interview. Learn more about Flexit here: https://flexit.fit/virtualpt/ ️ ️ ️ ️ ️ Please rate, review and share this podcast.!  This helps the success and continuation of the show. ️ ️ ️ ️ Have a question or want to learn more about Vanessa’s consulting work? Drop us a line hello@vanessaseveriano.com Learn more about Vanessa here: https://www.vanessaseveriano.com
36:29
October 25, 2021
Episode - 109 Lola Priego | Base: A consumer first approach
What makes a business customer centric? For starters, it’s refreshing to see brands FIRST identify what customers want and then build a business around those needs while others build a business and THEN search for clients who are a good fit. Today on the podcast, Lola Priego, Founder of Base, an at-home lab test and app that pinpoints the root cause of what’s actually going on with your body- shares with us the foundation and future of her business. In this episode Lola dives into: The elimination of the middleman in business Learnings from her time at Facebook and Amazon, which she applied towards Base Fulfilling her personal mission Helping people to decipher data in a way that’s actionable, not overwhelming And much, much more. ️ ️ ️ ️ ️ Does The Business Side of Fitness podcast bring you value? Please rate, review and share it!  This helps the success and continuation of the show. ️ ️ ️ ️ ️ Connect with Vanessa on LinkedIn! Have a question or want to learn more about Vanessa’s consulting work? Drop us a line hello@vanessaseveriano.com
37:15
October 18, 2021
Episode 108 - Jimmy Martin and Johnny Adamic | brrrn: Brick + Mortar goes D2C
Jimmy Martin and Johnny Adamic are the co-founders of Brrrn, the world's first cool temperature boutique fitness studio concept in New York City, which they launched in 2018. Always looking to future proof Brrrn the brand expanded in 2020 with a launch of their direct-to-consumer product - the Brrrn board, the Brrrn board is a lightweight slide board designed with an accompanying digital platform to maximize performance through lateral movement.  For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
40:51
October 11, 2021
Episode 107 — Jeff and Mikki Martin: Brand X Method: Impact of High Performance Lifestyles On Youth
Mikki and Jeff Martin collectively, they have over 60 years of coaching experience and are the co-founders of the Brand X method, which helps coaches, educators, and parents in doing what's best for kids in fitness, health, and strength and conditioning. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
47:46
October 4, 2021
Episode 106 – Vlado Bosanac: Making Critical Decisions
Vlado Bosnac is the chairman and CEO at Advanced Human Imaging, a body scanning tech company. Vlado and his team are working to fundamentally change the way people understand their health and the risks they pose to themselves. With over 30 years of experience, his background spans many sectors from biomedical devices technology and healthcare. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
47:35
September 27, 2021
Episode 105 – Rick Cruz | In-Shape: Operational Excellence
Rick Cruz is the director of construction and capital projects at In-Shape health clubs, a fitness industry veteran with over 20 years of experience, Rick is extremely loyal and leads with a people-first approach to business. He's been a part of the leadership at Crunch and In-Shape health among others. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
34:12
September 20, 2021
Episode 104 – Trent Ward | FORME: The Strategic Partnership Jackpot
Trent Ward is the co-founder and CEO of FORME Life, which blends the worlds of group fitness and strength training in a sleek design so you can work out and recover in the comfort of your home. Trent realized firsthand that a busy lifestyle makes it challenging to get to the gym, and so in the middle of a successful finance career, he shifted focus to develop the most complete at-home fitness studio he could conceive. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
33:44
September 13, 2021
Episode 103 – Trevor Lucas | Cycle Bar: Consistency Is King
With Trevor's Lucas' diverse background, it led him to exponential fitness as one of the first hires at Cycle Bar. As director of finance, he quickly made an impact on the business growing to senior vice president of operations. And currently president, Trevor has helped grow Cycle Bar into the third-largest brand at the expo. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
49:00
September 6, 2021
Episode 102 – Lou DeFrancisco | Stretch Lab: Turning Passion Into A Career
Lou DeFrancisco is the president of Stretchlab, a boutique wellness franchise that offers one-on-one assistance, stretches and group stretch sessions with a passionate team of certified reflexologists, Stretchlab is transforming the lives of clients from all ages, fitness levels, genders and sizes, increasing mobility and flexibility, helping to reduce pain, decreasing muscle aches, improving posture, shortening recovery time and enhancing the quality of life. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
59:38
August 30, 2021
Episode 101 – CJ Kelly | Flexia Pilates: Feeling Your Way To Success
CJ Kelly is the chief customer officer and co-founder of Flexia Pilates, a connected pilates company, which provides reformers and accompanying online streaming classes. Her focus is connecting all the facets of the customer experience to drive success. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
40:51
August 23, 2021
Episode 100 – Jeff Stokes | Stride: Applying Proven Systems
Jeff Stokes is the president of Stride and indoor running franchise concept. Jeff has over 25 years of experience in the health and wellness industry at both early and late-stage development, franchising, corporate wellness, medical fitness, diet, and weight loss, and club acquisitions. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
34:27
August 16, 2021
Episode 99 – Lee Braun | Perspire: Leading With Tenacity
In this episode, we have Lee Braun, his degree in business from Michigan State University and his background in the commercial construction industry has provided him the foundation to successfully grow Perspire Sauna Studio in the enough into the innovative and fast-growing company it is today. Lee has been the driving force for the development and growth of the company since 2010.  For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
26:21
August 9, 2021
Episode 98 – Amanda Rees | Bold: Serving The Aging Population
Amanda Rees is the CEO and founder of Bold, an at-home digital exercise platform for the aging population. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
32:46
August 2, 2021
Episode 97 – Natalia Karbasova | FitTech Company: The Final Frontier
Natalia Karbasova is the founder of FitTech Summit and the leading conference in Europe, devoted to fitness technology and the future of wellbeing and active lifestyles. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
39:27
July 26, 2021
Episode 96 – Scarlet Batchelor | Liteboxer: Connecting With New Audiences
Scarlet Batchelor is the CMO for Liteboxer, the at-home fitness company that combines hardware game dynamics, music and expert training to create the world's most immersive workouts. She approaches the fitness industry as a business leader, yoga instructor, cyclocross racer and enthusiastic consumer having two decades of brand marketing product and merchandising experience under her belt. She operates with dynamic management skills as a leader and coach. Prior to joining Liteboxer, Scarlet held marketing positions at Digitas, Ocean Spray, New balance, and Hydro. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
39:17
July 19, 2021
Episode 95 – Amanda Freeman | SLT: The Value of The In Person Experience
Amanda Freeman is a serial wellness entrepreneur, an angel investor. She's the founder and CEO of boutique fitness business SLT and the co-founder and CEO of stretched. She's also an active angel investor in both female-founded and wellness-focused businesses, including Carbon 38, The Wing, Talent Hack, Alma, and Within. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
46:37
July 12, 2021
Episode 94 – Scarlett Leung | Sugarbreak: Managing Blood Sugar Without Shame
Scarlet Leung is passionate about finding a solution for blood sugar management that was both natural and accessible. Scarlett tapped her belief and herbal medicine to lead the way when formulating Sugarbreaks product line, having witnessed a close friend struggling with type one diabetes. She was motivated to join forces with Sugarbreaks. Co-founders to create a contemporary end-to-end solution for blood sugar management. Scarlett is emphatically driven by the human experience. Having led several successful businesses across fashion, grocery, and fertility with the common ground of consumer-oriented strategy. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
33:03
July 5, 2021
Episode 93 – Claudette Stevenson | Training Peaks: Navigating Fitness Tech
Claudette Stevenson is the vice president of operations at training peaks and endurance coaching SAS company. She's been creating products for the fitness industry for almost two decades. Claudette began her career at Garmin and was one of two software engineers who created the first 4runner product and hold several patents associated with both 4runner and edge devices. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
32:35
June 28, 2021
Episode 92 – Michael Abramson | Xponential Fitness: Lessons In Leadership
Michael Abramson is three-time national champion for USA powerlifting, a licensed attorney and advisory board member for the California Fitness Alliance and Chief Revenue Officer at Xponential Fitness. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
39:07
June 21, 2021
Episode 91 – Dee Barker | Better Body Image: Fundraising As A Female
Dee Barker is a fitness evangelist on a mission to raise risk awareness for diabetes and heart disease. Dee is doing just that through her business, Better Body Image and app called View-2-Lose which uses the size me right technology.  For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
30:43
June 14, 2021
Episode 90 – Chris Ashenden | Athletic Greens: Finding a better way
Chris Ashendan is a serial entrepreneur health and fitness expert investor and world traveler. Chris is the founder of Athletic Greens. An all-in-one supplement that industry experts whereby as their nutritional insurance policy. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
42:20
May 31, 2021
Episode 89 – Jeffrey Kazmucha | AMP Venture Partners: Autonomy, Mastery & Purpose
Jeffrey Kazmucha is the founder of AMP venture partners and advising and consulting venture studio with a global ecosystem that helps companies and startups, accelerate ideas, assist in product development, develop marketing strategies and enable with key strategic brand partners in meet and pitch investors and VC firms to scale and succeed. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
45:17
May 24, 2021
Episode 88 – Jeff Byers | Amp Human: Unlocking Physical Potential
Jeff Byers is the co-founder and CEO of Amp Human, a human performance company that unlocks your physical and inner potential. Jeff and his team have assembled one of the best scientific advisory boards in the industry to help push innovation and research forward. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
38:24
May 13, 2021
Episode 87 – Julia Sutton | Exhale: Staying Power
Julia Sutton is the president and co-founder of Exhale, a well-being destination with locations all across the United States offering award-winning boutique fitness classes and spa therapies curated to help people meet their health goals.  For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
33:12
May 10, 2021
Episode 86 – John Klein | Pause: Modern Recovery & Attention to Detail
As a former 15-year executive (SVP of Real Estate) at Equinox, John Klein is the CEO of Pause where he leads business vision and strategy, partnerships, Company financing and real estate development For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
32:31
April 29, 2021
Episode 85 – Kyle Zagrodzky | OsteoStrong: Biohacking Skeletal Systems
Kyle Zagrodzky is best known for his frequent presence at Tony Robbins events, where he presents on biohacking and his business Osteostrong, which is not a gym diet, supplement, pharmaceutical, or medical treatment. It's a unique system for developing your skeletal strength. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
37:17
April 26, 2021
Episode 84 – Matt Lombardi | Beam: Cutting Through Marketplace Clutter
Matt Lombardi. He's the co-founder of Beam, a THC-free CBD brand, committed to producing the best possible products for better everything. He's on a mission to reimagine health and wellness as a former professional hockey player and CrossFitter, he has a lot to share with us today. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
41:45
April 22, 2021
Episode 83 – Khaled Kteily - Legacy: Tackling a Taboo Topic
Khaled is the founder and CEO at Legacy, a digital fertility clinic that is working hard to remove the stigma around male fertility and the uncomfortable process of traditional brick-and-mortar clinics.  For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
31:02
April 19, 2021
Episode 82 – Rich Rosso - CKO Kickboxing: Building Brands
Rich Rosso he's been an entrepreneur and an intrepreneur in varied industries, finding a home in fitness and weight loss 20 years ago. Rich has served as the COO of CKO, the popular kickboxing franchise for the last 10 years. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
40:17
April 15, 2021
Episode 81 – Markos Kern - Fun with Balls: Solving The Problem of Inactivity
Marcos Kern is a hyperactive creative who started his first company at the age of 20 and spent more than 15 years traveling around the globe, creating outstanding media and design experiences for clubs, brands, and music events. He's always on the brink of what's next and possible, creating a surf school in North Korea, art installations in Antarctica. And most recently as the founder and CEO of fun with balls, Marcos sports tech company is on a mission to make the world more physically active using the power of gamification.  For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
24:06
April 12, 2021
Episode 80 – Barry & Shay Kostabi - Fitness Career Mastery: The Art of Creating Experiences
Barry & Shay Kostabi are a husband and wife team behind Fitness Career Mastery. They teach various modalities, mentor, future generations of instructors and Fitpreneurs and help build boutique fitness studio businesses around the world.  They're passionate about helping studios and fit pros create unforgettable, immersive workout experiences for their clients. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
41:27
April 5, 2021
Episode 79 – Michele Gordon Levy - Zing Kids : Inspiring Kids Through Fitness
Michelle Gordon Levy is dedicated to energizing humans and brands through her lively, enthusiasm, relentless work ethic, and special ability to motivate everyone. She meets. Michelle is the founder of Zing kids and the creator of Cardio Sweat Party. Michelle has also worked in a marketing capacity for brands like self magazine, Reebok, Town Sports International and Paragon sports.  For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
37:13
April 1, 2021
Episode 78 – Nathaniel Jewell: The Creator Economy
Nathaniel Jewell is a seasoned entrepreneur at The Intersection of Technology with Fitness and Health . And founder of https://recess.tv/. A first in category solution that promotes wellness while empowering instructors to bring their businesses online with technology built for virtual engagement. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
33:31
March 29, 2021
Episode 77 – Kara Richardson-Whitely: Cultivating compassionate and inclusive brands
Kara Richardson-Whitely is the author of "Gorge - My journey up Kilimanjaro at 300 pounds", which is being made into a movie with "This Is Us" Chrissy Metz producing and starring as her. This plus-size adventurer, speaker, influencer, and innovator, works with the world's greatest brands to build connection, movement and understanding for the 60-70% of women which are larger than a size 12. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
36:33
March 25, 2021
Episode 76 – Ian Mullane - Keepme: The evolution of the fitness ecosystem
Ian Mullane has a FinTech background and has founded and exited multiple companies. Currently, Ian is the founder and CEO of Keepme, which is an AI-powered sales and marketing CRM platform for the fitness industry. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
51:10
March 22, 2021
Episode 75 – Badal Shah: The Anthos Group- Becoming a global CPG brand
Badal Shah had multiple exits as an entrepreneur from big pharma to real estate software to wellness. He started his company to help heal through natural products, rooted deeply in science and efficacy. You may recognize his co-founder and partner Connor McGregor. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
29:39
March 15, 2021
Episode 74 – Brian Costello - O23Coaching: Changing habits, behaviours & beliefs
Brian Costello is the founder and CEO of O23Coaching and business, an innovative system that is leading a revolution in the health and fitness industry by positioning the coach as the most powerful influence in healthcare and shifting the focus to the power of the other 23 hours. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
36:25
March 11, 2021
Episode 73 – David Schutz: Fit after 50: Tapping into an underserved demographic
David Schutz is the CEO of Fit after 50 and is passionate about helping people that are 50 and over get fit, eat healthy, and achieve, and maintain a healthy weight.  For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
28:39
March 7, 2021
Episode 72 – Jim Donnelly - Restore: Healthspan vs Lifespan
 Jim Donnelly is the CEO of Restore, Restore is now the leading retail provider of Hyper Wellness services in the United States. It offers hyper wellness modalities, like whole body cryotherapy, Ivy therapy, hyperbaric oxygen therapy, infrared sauna therapy and photobiomodulation. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
31:60
March 4, 2021
Episode 71 – Brian Brooker - Garmin: The relationship between products & customers
Brian Brooker is a nationally recognized creative leader in the advertising industry. He has worked as a writer, chief creative officer and CEO for some tremendous brands. Brian is currently the VP global creative director at Garmin developing content for five segments, including fitness. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
26:42
March 1, 2021
Episode 70 – PJ Taei - Uscreen: Improving the lifetime value of members
In 2015,  PJ Taei set out to build the best video monetization platform on the market. A platform for users to build their own Netflix-like streaming service today, Uscreen is home to over 10,000 businesses that use the platform to distribute and sell their videos online. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
26:32
February 25, 2021
Episode 69 – Krishea Holloway - Curves: Staying competitive and relevant
Krishea Holloway opened her first Curves franchise in 1997 and quickly became a success due to her achievements. As a franchisee Curve's founder, Gary Heavin asked her to become a mentor to other club owners. She joined the corporate support team in 1999 as a club operations trainer and has progressively moved up within the company ever since taking on responsibilities as sales and resales manager, country manager for New Zealand and Australia, director of North America, and most recently president and CEO of Curves This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
27:41
February 22, 2021
Episode 68 – Channing Chor - Molecule: Sleep recovery for high performance lifestyles
Channing Chor is the co-founder and COO of Molecule, a premier sleep brand designed for active and health-conscious individuals. As a founding member, Chor helps Molecule to expand its product line and gain recognition as one of the best mattresses for athletes. He currently oversees the day-to-day operations of the company, as well as product development, strategy and business development.  This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
29:55
February 18, 2021
Episode 67 – Ryan Chapman - Life Time Fitness: A new way of activating corporate populations
Ryan Chapman is the senior director of corporate partnerships for Life Time. He's a self-proclaimed gym rat who started selling gym memberships many years ago and fell in love with the business of fitness. He now works to bring comprehensive wellness solutions to businesses big and small.  This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
36:42
February 15, 2021
Episode 66 – Jack Thomas - Base: Raising the standard of the fitness industry
Jack Thomas created a fitness brand that is widely recognized as one of Asia's leaders in boutique fitness, winning Asia's gym of the year. And Bangkok's best studio. Jack's studio BASE combines HIT and strength training through group class and personal training using a proprietary technology called Baseline to track results. Jack is a regular speaker at the region's top fitness industry events and also hosts the fitness business Asia podcast, a resource with the mission to raise the standards of Asia's fitness industry.  This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
45:32
February 11, 2021
Episode 65 – Shannon Hudson - 9Round: The Relationship Business
Shannon Hudson is a world champion kickboxer who decided to launch 9Round in an effort to bring the intensity of the sport he loved to the masses, Shannon and his co-founder and wife, Heather launched the 9Round brand without enough money to even put a sign on the building. But just 11 years later, it's now grown to over 700 locations across 19 countries and counting.  This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
33:47
February 8, 2021
Episode 64 – David Korsunsky - HeadsUp Health: Aggregating data to identify trends in your personal health.
Dave Korsunsky is the founder of Heads Up. They've engineered an entirely new approach to health by integrating clinical lifestyle, nutritional and self-collected data with personalized analytics and insights. By empowering the individuals to self manage more effectively heads-up health aims to improve individual outcomes while increasing efficiency and reducing costs of health care systems worldwide. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
37:22
February 4, 2021
Episode 63 – Shane Heath - Mud\Wtr: Thriving in a hustle culture
Shane Heath Shane is the founder and CEO of Mud\Wtr, a company that creates products and experiences to optimize your mind, body and ritual. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
30:29
February 1, 2021
Episode 62 – Kelsey Ramsden - Mind Cure: Supporting mental hygiene
Kelsey Ramsden founded and rocked multi-million dollar companies while juggling three kids and fighting cancer. What really excites Kelsey is big ideas that deliver results with inspiration and the kind of tenacity that drives real change. Mind Cure is her latest venture. It's a mental health and wellness company whose mission is to identify and develop products that ease suffering, increase productivity and enhance mental health. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
34:48
January 28, 2021
Episode 61 Debra Strougo - Row House: Creating Growth Opportunities
Debra Strougo is the founder of Row house, which she and her husband launched in 2014 with the intention of scaling. Today that dream has been realized with close to 100 Studios locations opened and about 300 Studios committed to after a bit over two years of franchising. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
33:25
January 25, 2021
Episode 60 – Bill McBride - Active Wellness: Looking at fitness from a wellness lens
Bill McBride is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential community, multi-tenant and corporate fitness sites. He co-founded active wellness LLC and owns a health club consultancy BMC3. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
41:43
January 21, 2021
Episode 59 – Wilfred Valenta: Silofit: The microgym redefined
Wilfred Valenta. He's the co-founder of Silofit the first real estate as a service company in the fitness sector. silo fit is currently building a network of private on-demand fitness spaces with a focus on leasing and converting small offices into micro gyms. currently operating in eight spaces across two cities. The company is set to demonstrate significant growth as it enters the US market in 2021. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
31:40
January 18, 2021
Episode 58 – Steven Webster - Asensei : The joy and the reward of effort
Steven Webster spent the past 20 years at the forefront of the fusion of technology and design.  Having held a variety of leadership roles at Adobe and Microsoft, which he left in 2014 to combine his passion for sports coaching with his deep expertise in technology. He's now the CEO of Asensei.  This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
34:15
January 14, 2021
Episode 57 – Sean Dollinger: Plant X & eliminating barriers
Sean Dollinger is the founder of PlantX the digital face of the plant-based community, an entrepreneur with a keen ability to take an idea from conception to successful execution. Dollinger has an incredibly diverse background in all facets of e-commerce. PlantX is Dollinger's passion project and a way to give back while focusing on something that he truly loves.  This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
33:59
January 11, 2021
Episode 56 – Sisun Lee : More Labs & functional beverages
Sisun Lee is a former product manager from Facebook, Uber, and Tesla. He left tech and the Bay area to start More Labs and now resides in Canada. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
40:52
January 7, 2021
Episode 55 – Jon Carder: Vessel & taking control of your health
Jon Carder a serial internet entrepreneur after starting his first company Eheaven in just 19, which led to a short-lived early retirement at 27. His determination to build and innovate drove him to launch a series of multimillion-dollar online businesses. Today, Carder serves as CEO and co-founder of Vessel, the new at-home wellness tractor that helps you access, understand, and optimize your health and wellness from the comfort of your home. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
37:20
January 4, 2021
Episode 54 – Kent Yoshimura & Ryan Chen - Neuro & the competitive edge
Kent Yoshimura & Ryan Chen are co-founders CEO and CFO, respectively of LA-based Neuro, a health and wellness company that creates functional gum and mints that you can take anywhere anytime to refresh your state of mind and do more. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
36:08
December 31, 2020
Episode 53 – Mark McTavish: Pulp Culture & the Pursuit of Better
Mark McTavish began his career in the craft beverage industry at the age of 19 opening one of the first craft bars in Canada in 2003, after helping to pioneer the craft beer industry in Canada, Mark followed his other passion and build a successful career in the commercial fitness business with a focus on product design and brand development. Mark spent nearly a decade working with fitness professionals across North America. Mark's career path came full circle when he realized his dream to craft the healthiest alcoholic beverages on the planet, a convergence of two industries that he had previously seemed an impossible pairing, This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
37:22
December 28, 2020
Episode – 52 Karl Etzel: EXOS & What works for what population
Karl Etzel leads EXOS a human performance lab, which conducts research into a wide variety of health and performance solutions from mindfulness classes to wearable technology. Prior to EXOS, Karl led business development for a medical device company consulted to numerous. Wearable and digital health companies and served as the CEO of a past startup. He is currently a startup advisor in the wearable tech and enterprise software space. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
28:00
December 24, 2020
Episode 51 – Umama Kibria: SweatPack & Consistency with community
Umama Kibria is passionate about connecting people through fitness after working out at 400+ gyms and connecting with over 100,000 people on social media. She founded Sweat Pack. As a proud Forbes 30 under 30 leaders, she's building brand loyalty, traction and impact. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
30:52
December 21, 2020
Episode 50 – Nati Lavi: Shapa & The Numberless Scale
Nati Lavi began his career in big data and technology. Motivated by his own health and fitness journey and a health event with his father, he became focused on finding a way to change how people approach their health goals. In collaboration with co-founder and behavioral scientist, Professor Dan Ariely, Nati and Dan develop Shapa, a platform that curates personalized digital health and wellness programs to deliver sustainable behavior change.  This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
27:05
December 17, 2020
Episode 49 – Ed Buckley: Peer Fit & Redefining Corporate Wellness
Ed Buckley is the chairman and CEO of Peer Fit a platform that makes it easy for insurance carriers, brokers, and employers, to offer a variety of fitness experiences to their clients, employees, and medicare advantage members. Peer fit expansion strategy by driving national partnerships, business development, and fundraising. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
28:51
December 14, 2020
Episode 48 – Justin Romaire: Foster Fit & Providing stability through CrossFit
Justin Romaire is the founder of Consistency Breeds Growth CBG and Foster Fit. He attended Yale University to obtain his MS in Organic Chemistry by synthesizing therapeutic small molecules for HIV one virus. With Justin's experience as a nutrition coach for 5+ years, he founded CBG and has been accumulating interactions and observable results with over 1000 clients. His passion is fueled by making a difference in the lives of foster youth and teens, which is why he started Foster Fit, a nonprofit organization that provides foster youth and teens across fit gym membership. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
35:06
December 10, 2020
Episode 47 – Lindsay Johnson: FitPros & Workplace wellness solutions
 After more than a decade of working in corporate America, Lindsay Johnson witnessed firsthand how well-being was deprioritized and often ignored entirely leading to unhealthy and unmotivated employees. She set out to change things in 2016, by founding Fitpros, a corporate wellness company whose mission is to motivate employees through physical movement and mindful education. Fitpros serves leading companies around the world by designing and implementing custom wellness programs that deliver high engagement onsite employee programs. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
31:15
December 7, 2020
Episode 46 – Anna Henwood: Les Mills & leading loudly
 As chief marketing officer at Les Mills International, Anna Henwood helps drive the global fitness company towards its vision for a fitter planet, as well as championing an active lifestyle. Anna is a proud advocate for developing female leadership and creating action around diversity and inclusion. Prior to joining Les mills Anna spent many years in the tourism industry and manage the successful tourism brand a hundred percent pure New Zealand and as twin passions for brand strategy and data-driven marketing form a potent cocktail that help her to drive consistent commercial growth. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
30:17
December 3, 2020
Episode 45 – David Stalker: MyZone & creating communities
Davis Stalker is currently the CEO of MyZone Europe, Middle Eastern Africa, the president of Europe active and former CEO of the UK active. He has held numerous top-level executive roles in the health and fitness industry. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
38:03
November 30, 2020
Episode 44 – Conor O' Loughlin: Glofox & consumer experience
Conor O' Loughlin. He's a former professional rugby player and CEO and founder of Glofox. He and his team are on a mission to be the number one operating system for the fitness industry.  This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
38:07
November 26, 2020
Episode 43 – Ross Campbell: Fit Summit & Identifying opportunities in the fitness space
Ross Campbell is the founder of The Jungle, an MMA functional training studio in Singapore, a Lululemon ambassador and founder of The Fit Summit, which is an international business to business network for health, fitness and wellness brands. This fast-growing business community allows executives to share knowledge ideas, innovations, best practices and lessons learned to help grow the fitness and wellness industry across the world. Ross and his team help companies access the right markets, customers, investors, technologies and business partners. They work tirelessly every day to successfully and sustainably grow the industry to ensure more people are happier and healthier. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
40:43
November 23, 2020
Episode 42 – Jason Baptiste: Studio & Subscription Based Business
Jason Baptiste is the the CEO and co-founder of Studio the smart hub for your home gym. Studio is one immersive screen that connects to all your home gym equipment to take fitness classes from instructors you love with a community that uplifts you. Studio is financially backed by investors including Huami, the world's largest wearable maker and Life Fitness the world's largest manufacturer of commercial fitness equipment. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
31:39
November 19, 2020
Episode 41 – Shai Rosen: Suggestic & Precision Eating
Shai Rosen is a serial entrepreneur with more than 12 years of product development and digital marketing experience. He's an engineer by training and has a master's degree in business engineering. He's currently the full time co-founder and chief product officer at Suggestic a Silicon Valley based startup founded on digital health, where he uses artificial intelligence to create personalized nutrition interventions. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
31:40
November 16, 2020
Episode 40 – Dan Wille: Life Fitness & Leadership Skills
Dan Wille the Vice President of global marketing and product development at Life Fitness, the global leader in commercial fitness equipment. Dan has an extensive knowledge and experience in the health and fitness industry, having spent over 25 years at Life Fitness. He first joined the company in 1994 and has held various roles of increasing responsibility across product development, marketing and sales. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
37:00
November 12, 2020
Episode 39 – Carl Hardwick: Opex & Going all in
Carl Hardwick has dedicated his life to health and fitness. Since his teen years Carl has lived at the gym. He's a former US Army veteran and the CEO of Opex, where he plays an integral role in growing the Opex engine that is using the Opex coaching certificate program to change the face of fitness by professionalizing the fitness coach. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
41:49
November 9, 2020
Episode 38 – Adam Zeitsiff: Intelivideo & Meeting consumer expectations
Adam Zeitsiff, the President and CEO of Intelivideo, a visionary global executive with 25 years of successful leadership and technology and multi-unit business environments. Adam thrives on helping companies accelerate growth through his extensive capabilities in the areas of strategy, innovation and execution. Previously, Adam served as the global president and CEO of Gold's Gym, where he led the resurgence of the world's most recognized fitness brand. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
30:38
November 5, 2020
Episode 37 – Stuart Brauer: WTF Gym Talk & Cutting through the noise
Stuart Brauer is a 15 plus year student of the fitness industry, from humble beginnings, making three figures and running park workouts to growing a successful micro gym and purchasing commercial real estate. He has seen it all. He created WTF Gym Talk, an educational and entertaining content resource for the fitness industry. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
36:25
November 2, 2020
Episode 36 – Emma Barry: Good Soul Hunting & Embracing Change
Emma is a kiwi living in LA commuting to Europe and has two roles. She's the Chief Creative Soul to the newly launched Good Soul Hunting and executive search brand and a global fitness authority and author of Building a Badass Boutique. She's also advising the innovative edge of fitness from budgets to boutiques and fitness tech startups. Emma is a founding member of group fitness giant Les Mills, the former director of luxury lifestyle brand Equinox and global consultant and advisor. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
34:18
October 29, 2020
Episode 35 – Hewitt Tomlin: TeamBuildr & Starting From Scratch
Hewitt Tomlin is the co-founder of TeamBuildr which improves the efficiency of strength and conditioning coaches. When Hewitt isn't helping coaches he can be found lifting, running, skiing and golfing. He's known for hot takes and being a mediocre eSports athlete. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
30:54
October 26, 2020
Episode 34 – Eric Durak: Non-Essential, Never Again & Medical Fitness
Eric Durak is president and founder of MedHealthFit. Eric's had a 35-year career in fitness, medical research, health care, CEUs, coaching and is now entering into medical fitness, precision wellness and population health. He's most recently developed the healthy stats outcome software. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
41:56
October 22, 2020
Episode 33 – EC Synkowski: Optimum Nutrition & The 800g Challenge
EC Synkowski  is the founder of optimize me nutrition which delivers business to business and business to consumer educational nutrition programs without the dogma and gimmicks that saturate the current nutrition market. EC is a TEDx speaker podcaster the podcast is called “The Consistency Project” and founder of the 800 gram challenge. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
27:54
October 19, 2020
Episode 32 – Eric Malzone: Level 5 Mentors & Pulling the corporate ejector seat
Eric Malzone’s professional experience stems from a decade in the corporate sector. Starting from the bottom to eventually leading nationwide sales teams. Being an entrepreneur at heart, Eric pulled the corporate ejector seat and opened his first business in 2009, Gravitas Fitness in Santa Barbara, CA. Be sure to check out Level 5 Mentors, Future of Fitnessor connect with him through LinkedIn. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
33:45
October 15, 2020
Episode 31 – Sadie Kurzban: 305 Fitness & Empowering dance instructors
After winning Brown University's Venture Pitch Competition Sadie Kurzban bootstrap 305 Fitness with $25,000 at age 22. Sadie now has studios across multiple markets, tremendous customer engagement and a family of 500 plus instructors, DJs and a team members who make her proud every day. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
23:50
October 12, 2020
Episode 30 – Richard Playfair: Sweatlife Films & 3 C’s: Content, Creative & Context
Richard Playfair is the founder and CEO of Sweatlife Films. Richard works with gyms studios and fitness brands who want video production video marketing video strategy, and on demand workouts to increase profits and future proof their business. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
41:31
October 8, 2020
Episode 29 – Ben Foster: Whoop & Visionary product approach
Ben Foster is well-established product management and design executive and thought leader with over 20 years of experience in the tech industry. He recently joined as the Chief Product Officer at Whoop, working with his team to unlock human performance in September 2020. He co-authored the book “Build What Matters” which describes the visionary product approach he applies in his day to day work as a leader at Whoop. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
35:16
October 5, 2020
Episode 28 – Brandon Cullen: MADabolic & first to market advantages
Brandon Cullen has an edgy approach to fitness based on the valuable experience he's earned as a professional athlete, personal trainer, gym owner and now co-founder and Chief Concept Officer at MADabolic. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
37:25
October 1, 2020
Episode 27 – Lauren Foundos: Forte Fit & using data to keep you moving
Lauren Foundos is the founder and CEO of Forte since 2015. Prior to Forte, Lauren spent a decade working on Wall Street institutionally trading government bonds. Lauren is a two-time All-American field hockey player she played in the Junior Olympics and went on to play division one at the University of Maryland, the nation's top ranked program. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
33:56
September 28, 2020
Episode 26 – Meredith Poppler: Micro & Macro Problems IHRSA is Working On
For nearly 30 years, Meredith Poppler is been working to protect, promote and now save the fitness industry. She's the Vice President of communication and leadership at IHRSA. Meredith is proud to represent an industry that is nothing but a force for good as health clubs are vital to health, happiness and prosperity. Meredith raises awareness and funding for policy issues that could have a huge positive or negative effect on physical activity or health club operations and fosters engagement and collaboration among fitness industry leaders. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
31:34
September 24, 2020
Episode 25 – Mike Hansen: Endorphinz & Connecting Fitness Creators to the World.
Mike Hansen is a 20 year fitness industry change agent born as a fitness professional and transformed into a digital innovation and fit tech expert. Mike is currently the managing partner of Endorphinz, a fully integrated fitness streaming agency built for fitness creators. Mike has led dozens of brand strategies and digital transformations ranging from the creation of BKBX studio model to developing the fitness streaming strategy for mind body. Mike has created multiple innovations starting with pioneering the active gaming market as the co-founder and CEO of AI tech and was selected as a top 100 by Entrepreneur Magazine. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
30:33
September 21, 2020
Episode 24 – Anthony Vennare: Fitt Insider & Why Persistence Pays Off
From cleaning equipment and training clients to managing staff and running operations there's not a job inside a gym Anthony Vennare hasn't done that includes owning the place in their early 20s. Anthony and his brother Joe started in in home personal training company that culminated in a 12,000 square foot facility, and hundreds of members. After selling the gym, the team transitioned into the digital space selling fitness equipment and training programs. Along the way, they've worked with brands like Reebok, GNC and Tough Mudderto create content and marketing campaigns, and the pair were tapped to develop educational programming including accredited certifications for fitness professionals. In 2017. The team started fit a marketplace for health and fitness activities, bootstrapping their way to a seed investment. After scaling the platform to 30 cities across the US, Canada, the UK and Australia. Mind Body became an investor and strategic partner armed with a deep knowledge of the industry and enduring passion for building companies in the space. The Vennares intended to make fit insider the leading resource and ecosystem for like-minded operators. Subscribe to Fitt insider newsletter at https://insider.fitt.co/newsletter/ This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
35:45
September 17, 2020
Episode 23 – Shane Farmer: Dark Horse Rowing & The Rise of the Underdog
Shane Farmer is the founder of Dark Horse rowing the largest growing YouTube channel in the world the voice of the underdog and a lover of unconventional health and lifestyle change. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
38:36
September 14, 2020
Episode 22 – Dr. Sean Pastuch: Active Life & professionalizing the coach to empower the individual.
Dr. Sean Pastuch is a thought leader in the health and fitness world whose industry-disrupting company Active Life is bridging the gap between performance and Rehabilitation. Dr. Sean believes that the larger problem the more valuable the solution. He believes that the biggest problem worth solving is the absence of healthcare and the abundance of sick care in the United States and internationally, that is why the mission of active life is to humanize the doctor, professionalize the coach, and empower the individual.  This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
37:16
September 10, 2020
Episode 21 – Cuoco Black: Design as an Extension of Your Brand
Cuoco Black is a trusted and respected master fitness facility designer, gym brand architect, design academic and natural bodybuilder. A formal faculty member of the New York school of interior design, Black advocates for the development of conceptual and theatrical gym models that dominate consumer attention in any fitness marketplace. He promotes an idea that fitness facilities must embrace, design attributes, which embrace luxury, motivate fitness consumers to exercise and most importantly amplify the brand. His work includes independent gyms, personal training studios, women's only facilities, residential fitness centers and a new franchise model. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
34:09
August 31, 2020
Episode 20 – Ola Sars: Soundtrack Your Brand & Music Licensing
Ola Sars is a Stockholm-based serial entrepreneur active in the music tech space. He's the founder and CEO of Soundtrack Your Brand, the world's fastest-growing music platform for business-to-business, which he co-founded together with Spotify back in 2014. Before founding soundtrack, he was a co-founder and CEO of Beast music acquired by Apple and transformed into Apple music as well as the co-founder of pacemaker, the world's first DJ driven music platform. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
28:40
August 27, 2020
Episode 19 – Michelle Berlin: The Pros & Cons of Owning your Own Studio
In 2006, after a car accident created multiple spinal injuries, and her doctors told her the only option was major surgery, Michelle began looking for alternative treatments. She decided to take the lead in her own healing. She began studying and practicing Yoga which leads her to India where she studied Iyengar Yoga at the Iyengar Himalayan Center. Her thirst for knowledge leads her to travel around the world to 46 countries absorbing the ancient wisdom of the indigenous cultures. Her desire to learn to lead her to her most recent trip to Nepal where she had the opportunity to study with Tibetan Monks and understand the way they integrate Sound healing into their daily practice which compliments her yoga teachings. She lives, practices and shares this passion in Miami, Fl. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
34:31
August 24, 2020
Episode 18 – Katie Jo Michel: Orange Shoe & What it Takes to Start a Franchise
With a Fitness business career that has stretched over 16 years including 12 years in the franchise and entrepreneurial environments Katie Jo Michel has a unique and aggressive perspective for what it takes to build successful franchise systems. She has led major franchise growth and rebuilding efforts in 10 franchises. Katie was awarded the In Business magazine 40 under 40 class of 2020. Katie has spoken at several colleges on fitness and business including UW-Madison, Platteville and Lacrosse. Katie has taught in seven different countries. Katie's been on radio with Iheartmedia seen on Milwaukee's news Channel 6, Madison channel 15 and Madison magazine in her spare time. She teaches to law enforcement tactical yoga through a company called Tactical Functional Training. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
30:14
August 20, 2020
Episode 17 – Nick Karwoski: Tagalong & Connecting with Olympic athletes.
Nick Karwoski is a former national team triathlete having an over-18 international triathlons. He was Top 10 ranked US Professional Triathlete competing and training around the world. He’ve also worked for various startup companies in fitness and other production companies. Currently, he is the Founder of an athlete-focused app called TagALong which is a platform that locates Professional Athletes around the world and makes them available to you. Their mission is to connect people interested in training with Athletes, current or former, at home or while traveling. The app is available on the Apple Store. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
41:53
August 17, 2020
Episode 16 – Noam Tamir: TS Fitness & the power of pivots.
Noam has been in the fitness industry for 20 years serving and every role from front office staff trainer manager and gym owner. He has a master’s in hospitality from NYU and a certified as a strength and conditioning specialist by the NSC. Noam has been featured in over 50 articles and publication such as Men's Health, Men's fitness, Women's Health and Shape. Since opening TS Fitness which stands for Together Stronger in 2011. He has worked with thousands of clients including a list celebrities, international royalty and top financial leaders. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
43:17
August 13, 2020
Episode 15 – Randy Kane: Profec Partners & securing investors.
Randy Kane is an entrepreneur turned investor with over 25 years of experience building managing and investing in leading growth companies. At Profec Partners, Randy identifies unique businesses in the health and wellness sector with potential for scale and provides growth capital to early-stage companies from their inception through traditional venture capital investments. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
51:21
August 10, 2020
Episode 14 – Ken Andrukow: Level 5 Mentors & navigating entrepreneurship
Ken Andrukow has built multimillion-dollar businesses across several sectors, but money isn't the driving force behind his success. He has an uncanny knack at spotting industry pivots before they happen. The companies he has founded and help grow span sectors that include graphic arts, motion picture on-location services, the wine industry, ethnic food importation consolidation and health and wellness for the masses. Through his health and wellness company, Ken has trained thousands of people helping them to change their lives and live a more meaningful boy and fulfill. Entrepreneurs who work with Ken benefit from an entrepreneur who sells resonate with their own. They benefit from the dedication and attention of values-driven coaching and mentorship Ken's experiences. A success and failure and a refreshingly honest approach that helps them develop across the five entrepreneurial freedoms – money, health, relationships, purpose and time in his personal and professional life. Ken has experienced all the highs and lows that you can imagine he brings us to the table not afraid to relate his own experiences to those of his clients that are undergoing and he brings clarity to difficult conversations that all entrepreneurs must-have. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
34:25
August 6, 2020
Episode 13 - Nathan Forster: Neou & the Amazon of fitness
Nate Forester is a former professional tennis player turned entrepreneur. He started his career in hospitality and transition to the health and wellness industry in 2010. At the start of his entrepreneurial career, he was an operating partner at deck 23 and bed night clubs in Miami in which he brokered the sale of both businesses in 2010. He became the owner and operator of the first Reebok partner CrossFit gym and by 2014, he was the largest CrossFit affiliate owner globally with 15 location need is now the co-founder and CEO of Neou, a digital fitness platform that helps Fitness influencers and workout brands scale to larger audience. The mission of Neou is to bring consumers the best of all types of fitness health and wellness concepts and trainers to anyone in the world at any time. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on linkedin: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
34:31
August 3, 2020
Episode 12 - Chloe Pierre: Diversity & inclusion in wellness thru Thy.Self.
Chloe Pierre is a digital marketer and content creator who was recently featured in Forbes and Vogue. She's worked with the likes of H&M, Pinterest, Nike Jordan, Samsung, Calvin Klein and is the founder of Wellness Community Thy.Self which aims to actualize self-care both online and in real life as well as diversify the wellness community both within the UK and internationally. Through workshops and talks Thy.Self is broadening access to wellness to communities of women who were previously unable, unaware and underrepresented within the wellness industry as creating a safe space to open conversations around women's issues for overall well-being and prioritizing diversity within the industry. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on linkedin: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
38:38
July 30, 2020
Episode 11 - Omar Yunes: 54D & the why behind this revolutionary concept
Omar Yunes Marquez is a partner and CEO at 504D and international 9-week human transformation program that challenges and overcome physical and mental barriers by creating communities through three pillars high-intensity physical training personalized nutrition plan and recovery therapy. Before joining the brand Omar had extensive experience as a franchise investor and developing opportunistic concepts in Mexico and the US. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on linkedin: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business?  Drop us a line hello@vanessaseveriano.com.
46:24
July 27, 2020
Episode 10 – Jessica Yarmey: Club Pilates & making a comeback
Jessica is the Chief Marketing Officer at Club Pilates, an Xponential Fitness boutique concept with over 600 locations in the U.S. and Canada and locations coming soon in Japan and Saudi Arabia. Prior to joining Club Pilates, Jessica worked with Youfit Health Clubs and Gold’s Gym in marketing roles. Her 20 years of marketing experience also includes brand roles with restaurant concepts as well as account roles with advertising and media agencies. She is slightly obsessed with building marketing programs and processes to help the world's largest Pilates brand reach its full global potential. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on linkedin: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business?  Drop us a line hello@vanessaseveriano.com.
38:39
July 23, 2020
Episode 9 - Alexandra Bonetti: Talent Hack & supporting fitness pros.
During her eight years operating fitness studios, Alexandra Bonetti discovered an industry-wide pain point: the lack of a centralized platform & community where fitness professionals, companies and brands could connect. Driven by her industry-insider experience and entrepreneurial spirit, Alexandra was inspired to create Talent Hack, where fitness professionals can sell classes and sessions, find jobs and opportunities, connect with brands, network and grow. A former consultant, Wharton grad and exercise fanatic, originally from Venezuela, she now calls New York City home. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on linkedin: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business?  Drop us a line hello@vanessaseveriano.com.
41:25
July 20, 2020
Episode 8 - Chris Gallo: ClubReady & the power of CRMs
Chris Gallo is the Vice President for Sales of ClubReady, he is the co-founder and former CEO of O2 Fitness, which has evolved into a successful 30 Club chain over the last 17 years. Gallo was part of the original Foundation of Club ready and join the organization and its first year in 2007 while owning and operating club, health club development company, a small consulting and fitness member research based business. Gallo’s masters thesis at UNC Chapel Hill was based on exercise pysch and adherence this propelled him two years of speaking engagements that are so conventions and webinar series and also authoring cover stories on member satisfaction, Fitness Sales psychology and exercise adherence psychology and both CBI and Club industry magazines while partnering with Les Mills Advanced Health Solutions and Ursa currently This research is conducted and resented for existing club-ready franchise groups. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on linkedin: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business?  Drop us a line hello@vanessaseveriano.com.
50:15
July 16, 2020
Episode 7 – David West: A lease can make or break your business.
David West is a founding member of Integrity Real Estate Partners, an affiliate of Integrity Square, and brings more than 15 years of leasing advisory/consulting experience with a focus on the Health, Active Lifestyle & Outdoor sector. Due to his extreme passion for health and fitness paired with his vast knowledge of the industry, he’s been able to truly understand the nuances and intricacies of the boutique fitness studio/gym requirements. He has forged relationships with the premier companies to help put a plan of execution in place, therefore becoming a true “value-add” broker to the operator. From understanding the various components involved in execution to an understanding of the New York City Marketplace; demographics within each sub-market and more specifically the psychographics within each demographic, he’s truly able to provide a full suite of consulting services. With deep relationships with landlords and a keen ability to “Think-Outside-the-Box” he’s worked with many studios/gyms and takes great pleasure in ensuring a successful execution strategy. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on linkedin: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
37:33
July 13, 2020
Episode 6 - Kerry Sullivan & Chan Gannaway: Fitness over 40 & GRIT BXNG
Kerry Sullivan and Chan Gannaway both have 50 years combined experience, training, educating, and consulting in the fitness industry. They have the knowledge to deliver fantastic education events for personal trainers, group fitness instructors, and managers. They have been Masters Trainers in various group training concepts, as well as approved ACE, NASM, and AFFA continuing education providers. Presentations for your team can be customized for your business needs and clientele. Areas of specialization are 40+ programming, exercise technique, cardio programming, injury prevention, elite group fitness coaching, and curriculum building. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on linkedin: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business?  Drop us a line hello@vanessaseveriano.com.
41:31
July 6, 2020
Episode 5 - Mohammed Iqbal: SweatWorks & a look at CEO life.
Mohammed Iqbal strives to enhance the lives of people. He believes that knowledge is the only barrier that prevents people from leading healthy lives. He founded SweatWorks to create elegant and functional technologies that would engage, motivate and inspire people to lead better lives. Since its inception in 2012, SweatWorks has grown from a fitness app company to a multi-faceted, multi-discipline, digital agency with offices around the world. As the founder and CEO of SweatWorks, Mohammed drives strategy, creativity, and innovation, as well as embodies the core values of the agency: staying healthy and active. Mohammed has been an invited speaker at the leading event and fitness conferences around the world. SweatWorks works with the largest events and brands in the fitness / wellness category. With the introduction of several ground-breaking technologies, Mohammed and SweatWorks are paving the path for more accessible and engageable fitness. SweatWorks has made the Inc 5000 list as one of the fastest growing private companies four years in a row. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on linkedin: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business?  Drop us a line hello@vanessaseveriano.com.
29:45
July 2, 2020
Episode 4 - Carol Scott: Group Fitness. Where we’ve been & where we’re headed.
Carol Scott is the CEO at Conscious Body Consulting and Former CEO at ECA World Fitness Alliance. She has been a fitness influencer for over 25 years. She is also an award-winning Group Fitness Director and Instructor, consultant, presenter, and public speaker to the fitness and wellness industry. Carol has had a life long passion for fitness as a holistic lifestyle. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on linkedin: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business? Drop us a line hello@vanessaseveriano.com
29:59
June 29, 2020
Episode 3 - Cody Patrick: From trainer to Sweat 440 franchise founder.
Cody Patrick is the owner and founder of SHIFT and co-founder/owner and CEO of Sweat440. Born and raised in the mountains of Wyoming, Cody grew up as a multi-sport athlete where his passion for health and fitness began. During his collegiate years, he chose Exercise Physiology and Health Sciences as his focus where he received degrees in both. His part-time work at Equinox teaching indoor cycling classes paved the way for him to leave the cruise lines and focus his efforts on being a full-time trainer and group fitness instructor for Equinox. He quickly established himself as one of the premier trainers in Miami and moved on to an exclusive personal training gym. He has since fulfilled a dream and opened a private personal training gym Sunset Harbor Innovative Fitness Training or SHIFT, which hosts some of the countries most knowledgeable and experienced trainers. Cody credits much of his success to those around him. Cody also co-founded and is the CEO of Sweat440 which is one of the fastest growing group fitness brands out there. Sweat440 has six company owned locations and more than 35 franchises so far. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on linkedin: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business?  Drop us a line hello@vanessaseveriano.com.
34:43
June 23, 2020
Episode 2 - Lindsey Rainwater: Is there balance in the world of fitness?
Lindsey Rainwater is an experienced business advisor, executive coach and the founder of The Women in Fitness Association (WIFA). WIFA is the global association supporting women in their career trajectory helping them rise to their fullest potential in business and life. She is known for her work advising businesses on their internal processes and systems, her original published content, additionally supporting individuals in transformational change and leadership development. Lindsey is a widely published author, has been featured in many podcasts, books, facilitated keynote talks and workshops. In 2017, IHRSA (International Health, Racquet and Sportsclub Association) recognized her as a “Rising Star”. Her intention is to help individuals and organizations enjoy a necessary change in order to succeed. This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on linkedin: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business?  Drop us a line hello@vanessaseveriano.com.
33:26
June 23, 2020
Episode 1 - Eddie Tock: REX Roundtables on Reopening Strategy
Eddie is an industry leader as a management, marketing and sales training consultant that specializes in relationship selling through delivering the highest quality of staff training, proven systems and innovative marketing programs. Ed has worked with over 1400 clubs worldwide including 140 pre-sales since 1983. He has been a featured speaker at over 95 Club Industry Shows & IHRSA Conventions, regional conferences, the IHRSA Institute. He had been a senior partner in Sales Makers for 21 years that was a winner of IHRSA Associate Member of the Year! This episode is brought to you by Vanessa Severiano, LLC specializing in business development for fitness & wellness brands. For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/ Want to be a guest or have a question about your business?  Drop us a line hello@vanessaseveriano.com.
30:58
June 23, 2020
May 11, 2020
00:30
May 11, 2020