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The Marketing Muscle Podcast with Vicki Morris

The Marketing Muscle Podcast with Vicki Morris

By Vicki Morris
Marketing, Branding and Messaging strategies and principles for your small business or entrepreneurial venture. I love sharing my knowledge and insights with savvy business owners ready to level up their marketing, branding and messaging strategy. I'm sharing everything I know!! Seriously, I'm not holding anything back. Tune in and learn about the tools, tips and strategies I've used to grow my little business and take it from passion project to national exposure!
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#30: An Interview with Restaurant owner, Stephanie Mell
It was my sincere pleasure to interview Stephanie Mell, owner of several fine casual restaurants in the Huntsville AL area. She and her husband are business partners and that have made a significant impact on the dining experiences in the area. Today, our conversation centers on all things marketing and branding as you run a series of successful restaurants. Stephanie absolutely understands the power of marketing and messaging and she and I talk shop and share lots of tips and strategies that anyone can use to help grow and establish their business.  If you're int he area be sure to stop in one of Stephanie's restaurants and tell them you heard about it on the Marekting Muscle podcast! Want to work with me?   Schedule an appointment with Vicki Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN THE MAILING LIST Connect with me on LinkedIn and Facebook 🥰
57:07
May 30, 2022
#029 Systems for Efficient Business Operations - Pixistock
This is the first of a series of episodes on efficient systems for running a business. This is a system I use for my own business and I frequently refer clients to this systems for some of their marketing needs. Pixistock is so much more than stock images, (although the stock images and amazing!!). This is a full marketing systems for your business. This is NOT as easy fix. Just like anything else, you get out of it what you put into it. There are templates for graphics, social media planners, email subject line starters, templates for books, webinar slides, social media posts, tutorial videos, downloadable content for training and much, much more.  Here is the link for Pixistock: Vicki's Affiliate Link Want to work with me?   Schedule an appointment with Vicki Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN THE MAILING LIST Connect with me on LinkedIn and Facebook 🥰
22:40
April 26, 2022
#028 The Buying Process, Part 3
As a marketer my job is to help my clients guide their customers through the buying process. Some people could think this is completely random, but I am here to tell you there is a formula. And when used correctly, l can help my clients see immediate and measurable results in their conversions and ultimately their sales. Today I want to walk you through this formula and really hone in on one component of the formula. Step One: Identify the problem Before a customer is ready to think about a purchase they need to have a legitimate reason for the purchase. Or they want to be at point D, but they are stuck at point B, and they have no idea how to get themselves to point D. THIS IS THE PROBLEM YOU ARE GOING TO SOLVE. Ask questions of your ideal client community: Where do you want your company in the next 6 months? Secure the IP my company owns Larger office space for a growing team What are 3 obstacles preventing you from achieving this? What are your sales goals, new client contract goals, etc for X timeframe? Step Two: The Information Search The next component in the formula is INFORMATION. My job is to position my client as an authority on the subject. Take steps to establish yourself as an authority in this field. Set yourself up to be the ‘go to’ person in your industry. Create awesome and engaging content that makes your audience smarter!! Step Three: Detail Your Unique Selling Proposition Lay a foundation of why your service or product is better. Or why your potential customers need to buy from you. What makes YOU unique. Set yourself apart from the competition, to the extent your industry allows. Step Four: The Purchase Decision Send encouragement to your potential clients. Give them assurance they are making a solid decision. Do this by sharing testimonials from some of your best clients! And you have to ask for the testimonials to get them. Also, this is a time to pay particular attention to people who abandon carts, delayed in paying a depositor signing a contract. You send them an email reminder, make a phone call. Reinforce why you or your company is the best choice. The next steps in the buying process are about the actual purchase decision, the purchase experience, and the post purchase follow up. Our time won’t allow for us to dive into this, but you can tune into my podcast to hear my tips on these steps in the process. Step Five: The Actual purchase. Make sure the process of making the purchase is simple and easy.do they pay online, by check, or cash. Make sure your system of invoicing is easy and appropriately branded. Step Six: Post Purchase Follow up Did the customer have a great experience? Ask them for a review. Offer them information about other products and services you offer that they may be interested in. Offer discounts for additional purchases.  Main point, if they had a good experience with you or found a good value in working with you, invite back into your sales cycle. Want to learn more about what we do at Face To Face Marketing? Join our mailing list here Want a copy of our PDF with the Buying Process steps? Click Here Check out our Facebook Group Marketing Backed By Data
18:38
April 18, 2022
#027 The Buying Process, Part 2
As a marketer my job is to help my clients guide their customers through the buying process. Some people could think this is completely random, but I am here to tell you there is a formula. And when used correctly, l can help my clients see immediate and measurable results in their conversions and ultimately their sales. Today I want to walk you through this formula and really hone in on one component of the formula. Step One: Identify the problem Before a customer is ready to think about a purchase they need to have a legitimate reason for the purchase. Or they want to be at point D, but they are stuck at point B, and they have no idea how to get themselves to point D. THIS IS THE PROBLEM YOU ARE GOING TO SOLVE. Ask questions of your ideal client community: Where do you want your company in the next 6 months? Secure the IP my company owns Larger office space for a growing team What are 3 obstacles preventing you from achieving this? What are your sales goals, new client contract goals, etc for X timeframe? Step Two: The Information Search The next component in the formula is INFORMATION. My job is to position my client as an authority on the subject. Take steps to establish yourself as an authority in this field. Set yourself up to be the ‘go to’ person in your industry. Create awesome and engaging content that makes your audience smarter!! Step Three: Detail Your Unique Selling Proposition Lay a foundation of why your service or product is better. Or why your potential customers need to buy from you. What makes YOU unique. Set yourself apart from the competition, to the extent your industry allows. Step Four: The Purchase Decision Send encouragement to your potential clients. Give them assurance they are making a solid decision. Do this by sharing testimonials from some of your best clients! And you have to ask for the testimonials to get them. Also, this is a time to pay particular attention to people who abandon carts, delayed in paying a depositor signing a contract. You send them an email reminder, make a phone call. Reinforce why you or your company is the best choice. The next steps in the buying process are about the actual purchase decision, the purchase experience, and the post purchase follow up. Our time won’t allow for us to dive into this, but you can tune into my podcast to hear my tips on these steps in the process. Step Five: The Actual purchase. Make sure the process of making the purchase is simple and easy.do they pay online, by check, or cash. Make sure your system of invoicing is easy and appropriately branded. Step Six: Post Purchase Follow up Did the customer have a great experience? Ask them for a review. Offer them information about other products and services you offer that they may be interested in. Offer discounts for additional purchases.  Main point, if they had a good experience with you or found a good value in working with you, invite back into your sales cycle. Want to learn more about what we do at Face To Face Marketing? Join our mailing list here Want a copy of our PDF with the Buying Process steps? Click Here Check out our Facebook Group Marketing Backed By Data
15:29
April 11, 2022
#026 The Buying Process
As a marketer my job is to help my clients guide their customers through the buying process. Some people could think this is completely random, but I am here to tell you there is a formula. And when used correctly, l can help my clients see immediate and measurable results in their conversions and ultimately their sales. Today I want to walk you through this formula and really hone in on one component of the formula. Step One: Identify the problem Before a customer is ready to think about a purchase they need to have a legitimate reason for the purchase. Or they want to be at point D, but they are stuck at point B, and they have no idea how to get themselves to point D. THIS IS THE PROBLEM YOU ARE GOING TO SOLVE. Ask questions of your ideal client community: Where do you want your company in the next 6 months? Secure the IP my company owns Larger office space for a growing team What are 3 obstacles preventing you from achieving this? What are your sales goals, new client contract goals, etc for X timeframe? Step Two: The Information Search The next component in the formula is INFORMATION. My job is to position my client as an authority on the subject. Take steps to establish yourself as an authority in this field. Set yourself up to be the ‘go to’ person in your industry. Create awesome and engaging content that makes your audience smarter!! Step Three: Detail Your Unique Selling Proposition Lay a foundation of why your service or product is better. Or why your potential customers need to buy from you. What makes YOU unique. Set yourself apart from the competition, to the extent your industry allows. Step Four: The Purchase Decision Send encouragement to your potential clients. Give them assurance they are making a solid decision. Do this by sharing testimonials from some of your best clients! And you have to ask for the testimonials to get them. Also, this is a time to pay particular attention to people who abandon carts, delayed in paying a depositor signing a contract. You send them an email reminder, make a phone call. Reinforce why you or your company is the best choice. The next steps in the buying process are about the actual purchase decision, the purchase experience, and the post purchase follow up. Our time won’t allow for us to dive into this, but you can tune into my podcast to hear my tips on these steps in the process. Step Five: The Actual purchase. Make sure the process of making the purchase is simple and easy.do they pay online, by check, or cash. Make sure your system of invoicing is easy and appropriately branded. Step Six: Post Purchase Follow up Did the customer have a great experience? Ask them for a review. Offer them information about other products and services you offer that they may be interested in. Offer discounts for additional purchases.  Main point, if they had a good experience with you or found a good value in working with you, invite back into your sales cycle. Want to learn more about what we do at Face To Face Marketing? Join our mailing list here Want a copy of our PDF with the Buying Process steps? Check out our Facebook Group Marketing Backed By Data
19:06
March 31, 2022
#025 Control The Narrative
So here’s the challenge for you I want you to find the link to our FB group, Marketing Backed By Data. Once you get to the group, I want you to finish the statement, “I am someone who…..” This is YOUR narrative!! Copy this down on a sticky note on your computer or on your notes app on your phone. Go back as often as you need to say it out loud. I want you to next find a post from some one and encourage them in the comments on their post to the group. The next thing I want you to do is, invest in yourself. Buy a book, hire a business coach, or buy a training course Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN THE MAILING LIST 🔥 Learn about our new WEBSITE Packages! 🔥 Ready to invest in yourself? In your business? Get my new mini course The Marketing & Branding PowerPack digital course. I'm adding content to it continually. You get access to the content that's there today, and all the content I add in the coming weeks! (of course at no extra charge!!😎) Connect with me on LinkedIn and Facebook 🥰
24:40
January 24, 2022
#024 Community Connections
Be sure to follow up with interesting people you come in contact with! Be bold and ask them to join you for a cup of coffee one day.  There is soooo  much value in connecting with people in a comfortable and casual environment. This is truly an opportunity to get to know the other person. Ask them questions like: How did you get started in your business? How long have you been in this industry Is there anyone you are wanting to meet / connect with? Tell me what excites you most about your business! As you are getting ready to add this to your monthly business growth routine, here are 3 things you should do: Write out a base email introducing yourself and asking to meet with them. Include why you are interested in meeting with them. Don’t be salse-y Make a list of the people you would like to meet with and add them to a spreadsheet. Add a simple graphic to the header of the email that has a picture of you. Include a link that makes it easy for people to schedule a meeting with you Just for kicks, be prepared to buy them their cup of coffee 😊 ☕️. Thanks for listening today. Tell a friend about this podcast, and leave us a 5 star review, (if you think we did a good job, of course!) Want to work with me? Work with Face To Face Marketing Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN THE MAILING LIST Schedule an appointment with Vicki Check out samples of our work Connect with me on LinkedIn and Facebook 🥰
19:44
January 11, 2022
#023 Networking Like a Pro Pt 2
Our topic today is Networking. I'm sharing a few insights and lessons learned along my professional journey, related to networking.   This is the conclusion of a 2 part series on the power of networking. In part 2 of our talk, we cover tips 5-7. The 7 Networking Tips we're diving into are: Be a good Listener Have a Positive Attitude 😊 Operate with a spirit of collaboration Always be authentic Follow up Be trustworthy Be Approachable! Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN THE MAILING LIST Schedule an appointment with Vicki Check out samples of our work Connect with me on LinkedIn and Facebook 🥰
29:09
November 16, 2021
#022 Networking Like a Pro part 1
Our topic today is Networking. I'm sharing a few insights and lessons learned along my professional journey, related to networking.   This is the start of a short series on the power of networking. In part 1 of our talk, we cover tips 1 - 4. The 7 Networking Tips we're diving into are: Be a good Listener Have a Positive Attitude 😊 Operate with a spirit of collaboration Always be authentic Follow up Be trustworthy Be Approachable! Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN THE MAILING LIST Schedule an appointment with Vicki Check out samples of our work Connect with me on LinkedIn and Facebook 🥰
28:50
November 08, 2021
Episode #21: A Conversation with Wayne Olson, author of The Disney Difference
Connect with Wayne here: www.WayneOlson.com   and on    LinkedIn Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN OUR MAILING LIST 📧 Schedule an appointment with Vicki Check out samples of our work Connect with me on LinkedIn and Facebook 🥰 Until next time my friends ~Vicki **The RISE discount code is live 20% discount. Purchase a copy of The Disney Difference at WayneOlson.com
33:41
October 25, 2021
#019 A Conversation with Jay Newkirk
This is part 1 of a conversation with Jay Newkirk. Our guest for this episode is Jay Newkirk. You can connect with  Jay on Facebook at Jay Newkirk 90. Get a copy of Jay's Book on Amazon here; The Pearls of Business on Amazon. Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN OUR MAILING LIST 📧 Schedule an appointment with Vicki Check out samples of our work Connect with me on LinkedIn and Facebook 🥰 Until next time my friends ~Vicki
34:50
October 25, 2021
#020 A Conversation with Jay Newkirk, Part 2
Our guest for this episode is Jay Newkirk. You can connect with  Jay on Facebook at Jay Newkirk 90. Get a copy of Jay's Book on Amazon here; The Pearls of Business on Amazon. Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN OUR MAILING LIST 📧 Schedule an appointment with Vicki Check out samples of our work Connect with me on LinkedIn and Facebook 🥰 Until next time my friends ~Vicki
22:10
October 19, 2021
#018 A Conversation with DonDaniel; Author of A Better Way to Eliminate Debt
Our guest for this episode is Don Daniel. You can connect with  Don on Facebook at https://www.facebook.com/ThePILLMethod. Get a copy of Don’s Book on Amazon here: A Better Way To Eliminate Debt Connect with Don at www.Don10K.com to get a free copy of Don's book! Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN THE MAILING LIST Schedule an appointment with Vicki Check out samples of our work Connect with me on LinkedIn and Facebook 🥰 Until next time ~Vicki
45:10
October 12, 2021
#017 A Conversation with Filmmaker Joseph Morris part 2
Our guest today was Joseph Morris of Seon Media. Connect with him on Social media or check out his reel at www.SEONMedia.com.  IG Handle @JSMorris_  Here are the programs Joseph referenced in this portion of our conversation: Final Cut Pro (for iMac) iMovie DaVinci Resolve Join our mailing list to stay up to date on free webinars and seminars to help craft your messaging strategy. We also keep our audience up to date on the latest insights in communication strategies for social media and marketing in general. Click here to stay in the know!! FaceToFace-Marketing.com/contact Our Facebook group, Marketing Backed By Data is a place for serious business owners who want proven strategies, and access to a group of marketing professionals offering tools, tips and strategies to help you fine tune and clarify your marketing message. Join Here: Want to schedule a discovery call with Vicki?   Click here: Discovery Call with Vicki Learn about all the events, seminars, and services offered by Vicki and her team at Face To Face Marketing, click here: The BIO Link Until next time my friends!! ~Vicki
23:41
October 04, 2021
#016 A Conversation with Filmmaker Joseph Morris: Engineering, Filmmaking, and Awesome Storytelling!
Today’s episode is all about video and filmmaking. I’m joined by Joseph Morris, owner of SEON Media. Our conversation is really about being a business owner in a creative space in an engineering world. Joseph has a very interesting perspective when it comes to the science of filmmaking and the attention to detail that is required to capture the moments that convey the story you want to tell. Some of the key points Joseph and I discuss in this episode: Understanding you brown Emotional Intelligence How word of mouth works for him & when it was time for another plan! The ever present Imposter Syndrome Learning how to delegate And of course ‘Youtube University’ If you would like to see Joseph’s work, check out his website at SEON Media This podcast is owned, managed and produced by Face to Face Marketing. A full service marketing and communications firm dedicated to helping clients create messaging strategies that resonate with the clients they most want to work with. Schedule your Discovery Video Call here. If you would like to be a future guest of this podcast, please contact my team here: Be a Guest on the Podcast!! RESOURCES We use weekly for work we do at Face To Face Marketing: Dubsado is great for  contracts, questionnaires, client databases, invoices, client portals. I set up workflows and automations to send invoice reminders, house all email communication, and project drafts for each client. This reminds me when I need to check in with clients that need to return a proposal, sign a contract, or send in a payment. Check it out here!! Airtable is what I use to keep all of my social media posts, email marketing and podcasting scheduling in order. This is a FREE tool that is a lifeline for my business! Click HERE for access!! Canva: Hands down the best graphic design tool for the masses on the market. Event for professional graphics designers, this is a tool that is great for quick projects like social media graphics, email banners and most website graphics! Not ready to get a membership, no worries, the FREE version is awesome, too!! Click here to get started!! Thanks for joining me today!! Want to see samples of my work, schedule a coffee meetup, or learn more about working with me? Click here Until next time!
22:32
September 27, 2021
#015 Part 2 of My Conversation with Deidre Wright on Personal Branding
This episode is a continuation of my conversation with my friend Deidre Wright, who is an award winning CEO of Strategic Stories and Personal Brand Advisor helping professionals elevate their visibility, career and income as seen and sought after leaders. Deidre’s been a public speaker over 40 times for TV, podcasts and events. Previously she was a Director of Engagement and Marketing for Business Insurance Magazine, organizing events, booking speakers and judging award nominations promoting diversity and inclusion within Fortune 500 companies. Before that serving as a Commercial Insurance Broker at Marsh and Aon for household brands and billion dollar companies. If you would like to be a future guest of this podcast, please contact my team here: Be a Guest on the Podcast!! If you would like to catch Deidre's podcast, Pick My Brain CLICK HERE Stay up to date with Vicki Morris and Face To Face Marketing. See work samples, meetup for coffee, schedule a consult and more!! Let's Connect See ya next episode!! ~Vicki
20:56
September 20, 2021
#014 A Conversation on Personal Branding with Deirdre Wright
This episode is a conversation with my friend Deidre Wright, who is an award winning CEO of Strategic Stories and Personal Brand Advisor helping professionals elevate their visibility, career and income as seen and sought after leaders. She's been featured on Essence.com, Savoy Magazine and 4 viral LinkedIn posts receiving up to 96,000 views. Deidre’s been a public speaker over 40 times for TV, podcasts and events. Previously she was a Director of Engagement and Marketing for Business Insurance Magazine, organizing events, booking speakers and judging award nominations promoting diversity and inclusion within Fortune 500 companies. Before that serving as a Commercial Insurance Broker at Marsh and Aon for household brands and billion dollar companies. If you would like to be a future guest of this podcast, please contact my team here: Be a Guest on the Podcast!! If you would like to catch Deidre's podcast, Pick My Brain CLICK HERE Stay up to date with Vicki Morris and Face To Face Marketing. See work samples, meetup for coffee, schedule a consult and more!! Let's Connect See ya next episode!! ~Vicki
25:54
September 13, 2021
#013 Know the Best Media type for your message: Owned, Earned, Shared & Paid
Today’s episode is all about media; in particular earned, owned and paid media. There are all different schools of thought on the relevance of this mix. Some people fully believe that you should never need to pay for media exposure, some people believe that you should only and always use your own media channels that you control. Bottom line, there are several schools of thought on this, and together, we’re going to get to the truth of the matter and lay out a process that can help you make the best determination on this for your marketing needs. All of the content, and strategies mentioned in this episode are available through my company, Face to Face Marketing. A full service marketing and communications firm dedicated to helping clients create messaging strategies that resonate with the clients they most want to work with. Schedule your Discovery Video Call here. Owned Media: Owned Media is media that you actually own,  and you control how that media is publicized, who it can be publicized to, and when they have access to it. Shared Media: This is media, or copy and pictures that you own , but,  they are hosted on social media platforms that are owned by other entities.  You own the content that is published to your social media platforms. Earned Media: Your own original content that you are delivering, but the vehicle is not one that you have any control over.Traditionally, earned media has been the name given to publicity generated through PR exposure. Paid Media:  This is simply when You buy ads on social media, on blogs, on digital magazines, on YouTube and other such platforms.This can be as expensive or as frugal as your budget can absorb. RESOURCES: Dubsado is great for  contracts, questionnaires, client databases, invoices, client portals. I set up workflows and automations to send invoice reminders, house all email communication, and project drafts for each client, this reminds me when I need to check in with clients that need to return a proposal, sign a contract, or send in a payment. Check it out here!!  Airtable is what I use to keep all of my social media posts, email marketing and podcasting scheduling in order. This is a FREE tool that is a lifeline for my business! Click HERE for access!! Canva: Hands down the best graphic design tool for the masses on the market. Event for professional graphics designers, this is a tool that is great for quick projects like social media graphics, email banners and most website graphics! Not ready to get a membership, no worries, the FREE version is awesome, too!! Click here to get started!! Thanks for joining me today!! Want to see samples of my work, schedule a coffee meetup, or learn more about working with me? Click here Until next time! 
26:23
September 06, 2021
#012 Photos & Videos in your Marketing Message
We should be adding photography and videos to our social media our websites and our overall branding and marketing strategy. But of course there is a right way to do this and a wrong way to do this. This episode explores a few tips and strategies I use in my business and for my clients, to better communicate the message that want to convey.  In this episode, I mention several sources I use for stock images for marketing and branding for my own businesses, and for my client projects. The list of sources is: Adobe Stock Images PixiStock Canva UpSplash If you'd like a downloadable list of links to the sites I use most, click HERE for your free download! Be sure to join our mailing list for updates on all future podcasts shows, trainings and seminars, and additional tools, tips and strategies to help you fine tune your marketing and branding message! JOIN THE MAILING LIST Until next time ~Vicki
15:04
August 30, 2021
#011 The BIG THREE: Websites, Social Media & Email Marketing. The Small Business Marketing Starter Set
In this episode, I talk about the 3 big pillars for any organization's marketing effort; websites, social media and email marketing. We explore the function of each, and how they interplay with one another, and why your ideal client groups need to see each one in your marketing arsenal.   This was taken from a previous presentation I did a few weeks ago for my networking group, R.I.S.E. The audience is startups, entrepreneurs, and small business owners across a wide array of industries and stages of business. This is heavy stuff, and you should plan to listen to this episode a few time to grasp all the content I'm laying out. Also, be sure to check out the slide deck I created for this content. Click here to see the slides that were originally designed to accompany this presentation: https://vickimorris.lpages.co/011-podcast-download/ We'll talk again soon! ~Vicki
28:44
August 23, 2021
#010 Getting to Know Your Target Audience
Have you had this question before: why is knowing my target audience important? I don't want to leave people out so I want to market to everyone!! I’m so glad you are joining me for this episode because this is by far the most important fundamental piece of your business. You have to get this right. If this is off, or not clearly defined, nothing and I mean nothing about your business is going to be sustainable. In this episode, I talk about 2 important steps or exercises every business owners needs to take when defining their ideal client audience. Here are teh steps broken down for you! Step One: Define the demographics of your ideal client Male or female Where do they live What type of job do they have Are the married or single Education level Where do they typically shop Do they own a home, rent an apartment City / rural Corporate life / entrepreneur / business owner Step Two: Define the psychographics of your ideal audience Are they analytical or creative What colors resonate with them What emotions do they need to experience to make a purchase Are they impulse buyers Do they need a long nurture sequence before they make a purchase How do they like to receive content What are their goals: financial independence, retire early, job satisfaction, etc. Download your copy of the Ideal Client Avatar Builder from Face To Face Marketing. Thanks again for tuning in!! ~Vicki
10:43
August 16, 2021
#009 Overall Marketing Strategy Development part 2
In this episode we’re going to pick up where we left off from our last episode and finish out the list of a few key elements in a well formed marketing strategy. Just to review, we talked about Creating your SWOT analysis (Strengths weaknesses opportunities and threats) What is unique about you and the way you do business, your USP Define your target audience or ideal client avatar Define what pain points you solve for your ideal audience Now let’s wrap up the list: Describe how you will reach your ideal audience Social media plan, or Email marketing, or Seminars / webinars, or Pop up shops Define your product / service, where is your distribution channel, how will you promote, what price will you charge A key thing to remember here is to ensure that your goals and objectives are S.M.A.R.T. : Specific.  Measurable. Achievable.  Relevant/realistic. Time-bound Determine your content pillars. What are the main 3-5 products, services, areas of focus that your marketing and messaging will center on? This is going to take you a long way in getting your marketing organized for your business. Even if you never apply for a loan, and you’re not quite ready to seek out a mentor. These steps will help bring clarity to your messaging and give you a clear path forward as you grow your business!  Want a downloadable list of the elements we listed here for your marketing strategy? Cool beans!! Just click here to get the download!! Episode #009 Download, the Marketing Strategy Elements About Vicki Morris & Face To Face Marketing: I have more than 20 years of marketing and communications experience. My team and I  develop a data-driven, analytical approach to devise the ideal content messaging mix for the wide array of clients we serve. My client base consists of forward thinking seasoned entrepreneurs and business owners who are ready to get laser focused on developing a marketing strategy that converts visitors to valued customers. Face To Face Marketing is a full service marketing & communications firm that prioritizes the needs of each client. We strive to help you find your creative voice through a variety of services, digital courses, and coaching programs. We are a culture of thinkers and makers who have been bringing our clients’ ideas into existence since 2010. Our business works closely with each brand in order to create solid communication strategies that will produce measurable results.
16:18
August 09, 2021
#008 The Marketing Strategy part 1
In this episode we lay the foundation for building your marketing strategy. This is something really good to have on hand when you're planning to apply for a business loan, a meeting with an investor, or working with a mentor. This is by no means an exhaustive list of all the elements that anyone could possibly ask you to include in your marketing strategy, but it does lay a very solid foundation for you to add to  along the way. We talk about these 4 elements in this episode: The SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats). The first 2 are internal to your business. The last 2 are external and more environmental in nature. You can control the first two and make immediate adjustment to correct or continue on the established path. The latter, you can possibly forecast, and make a plan for, but you cannot control them. What is unique about you and the way you do business, your USP. What makes you special and stand out from your competition? Define your target audience or ideal client avatar. This is the person or client person you most want to work with. Understand thier demographics, and psychographics. How do they make buying decisions? (Be sure to grab free downloadable Client Avatar Builder below!) Define what pain points you solve for your ideal audience. What do your ideal clients struggle with? Does your offer sufficiently release them from that worry? Click below for your FREE download Here's your downloadable Client Avatar builder Want to lean more about digital courses, coaching and marketing services we offer? Click HERE to see our work samples, and schedule your complimentary discovery call. Be sure to mention you are a podcast listener!
23:33
August 02, 2021
#007 Premier Episode
Thanks for tuning in to our brand new podcast, The Marketing Muscle Podcast with Vicki Morris!  This is the first episode, #007 Here's what you can expect from each episode: Each week or so, my team and I will share a new podcast Each podcast will have a show notes section where you can find important notes from the episode, and downloadable content to help you implement the strategy we discuss in the episode. When I have new trainings and webinars coming, you’ll get special early access Most of all, you’ll get an energetic and friendly marketing expert each and every time eager to share tools, tips and strategies with you to help your business grow! Do you have a marketing, branding or messaging question you'd like me to cover on a future podcast? Just click the link here to connect with me, request a show topic, or to be a guest on a future episode! https://vickimorris.lpages.co/marketing-muscle-podcast-general-landing-page/
07:57
August 02, 2021