Media in Colour

If someone told you that they had strategy and resources to create at-scale bespoke content that hits your specific target audience in the places they frequent the most, with the language they love to listen to and the format that would engage them the most, what would you say?

Most people would say yes until they hear the term influencer. In this episode we sit down with Nathalie Moruzzi the Global Platform & Influencer Lead at Wavemaker and (at the time of the interview) the Global Product Director at GOAT (who is now the Global Commerce Strategy Director at mindshare) to breakdown influencers to what they are, how to do go effective work with them and what the future holds as platforms evolve.

I hope you enjoy!

With the rise of AI and it's ease of access for the average person many people are worrying about their jobs and whether they will simply be replaced by the latest technology.

In this episode we talk about the use of search and it's importance as part of your media plan and how AI can be use a compliment to your work rather than the antagonist of your career! With some amazing insights from Andreea Irimeasa a Global Account Director at Wavemaker for search, this episode can not be missed!

Hope you enjoy!

Without knowing it, we as people who work in the land of communications do take on a responsibility in influencing the society we live in.

In this episode, we reflect on some of the recent incidents in our London community and question the role media & advertising has in shaping culture. We ask a lot of questions and pose some potential solutions, it would be great to have you as part of the conversation, so please think with us!

According to most plans, 18 to 45 is the golden range for pushing ads... but wait, does that mean that people over 45 don't buy? Last time I checked the average 50-year-old probably has a bit more to spend than the average 25-year-old. In today's episode, we sit down with Tik Tok to talk about Generational advertising the differences advertising to an older generation vs a younger one as well as an inspirational hear aid ad.

Hope you enjoy!

We are starting H2 with a bang! Welcome to season 2 of the media in colour podcast, we know we were missed but we are here just for you!

This season is gonna be full os great guests and spicy conversations about the media landscape! Starting off the season we are talking about the topic of playing the diversity card, should diversity campaigns be seasonal or evergreen?

We brought 2022 to a close with an awesome sit-down with Maria St. Louis who has recently taken the position of Equity and Inclusion lead at Channel 4. You may have heard of Channel 4 before, they are a small indie broadcaster in the UK.  Just kidding, they are a major player in the media world and act as a point of innovation on many fronts, one of which is their approach to DEI. From having a black history month take over on their channels to doing a first of it's kind black to the front campaign, reporting on representation on television. We sat down with Maria to understand Channel 4's approach through the collective, as well as to understand Marie's experience being a black woman in the space long before what we all see today.

It was a fun and awesome conversation, with so many quotes we could probably make a clothing line!

Hope you enjoy it.

It's black history month 2022, and what better way to honor it than talking to one of the founding members of Ogilvy roots. The original ERG network that sprung to life from the energy of a few energetic and innovative interns. In this interview we talk to Yolanta Boti, one of the founding members of Ogilvy roots and now co-chair of the group. She works as a creative at Ogilvy, and Editor-in-chief for the Rooted Magazine. Yolanta talks about how to go about starting networks, her future ambitions for Roots with some amazing stories on how to make the work we do in the DE&I space sustainable. All this and more in today's episode of media in colour.

In the age where a single tweet can shut down careers and companies, the topic of cancel culture is a big one many brands have to deal with whe trying to appeal to their consumer audience. How can brands add a multicultural lens to their work, without getting lost in tokenism and all the other isms that haunt the web? All this and more in today's episode of media in colour.

Our first guest episode! In this episode we talk to Mudit Jaju Global head of ecommerce at wavemaker. We hear about his journey making his way through media, moving from the US to the UK and moving up the career ladder. We question what it's like working as a minority in a position of power, the potential future of ecommerce and so much more! 

New words just keep getting added to the dictionary! In this episode, we talk about woke fishing, the idea that diverse talent gets baited into companies believing them to be a supportive and conducive environment, but then get there and find out they have another job on top of the one they were hired for.

Welcome to Media in Colour!

In this episode, we introduce your presenters Obinna and Bukky and talk about the content you can look forward in this one of a kind Podcast