Skip to main content
Patients On Demand

Patients On Demand

By Christine Walker
If you're a physical therapist, concierge medicine doctor, dentist, or chiropractor who wants to get more new patients from your website, this podcast is for you.

Your host Christine Walker, is a best-selling author, cash PT, and successful multi-business owner. She has helped hundreds of private practice business owners across the globe transform their websites for more patients and more profit.

We believe marketing clarity is key, confusion is a curse, and the best way to grow your private practice is by transforming your website into an online employee.
Where to listen
Apple Podcasts Logo

Apple Podcasts

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

How to Rank Above Your Competition and Be The Most Visible Clinic In Town
What are the steps needed to be the most visible clinic in town and rank above your competition? This is a deep dive so I hope you're ready! We're going to be talking about SEO and how to rank higher on Google, the key differences between Ads and SEO, what makes Google happy and what doesn't, and so much more! Buckle up. There's a lot of helpful information in this one! Enjoy. *~* SUBSCRIBE New Podcasts/Videos Every Monday! *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, digital marketing, how entrepreneurs think, business owner tips, how to make decisions, how to be successful, how to be a successful entrepreneur *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
28:50
June 01, 2022
Are You Using This YouTube Feature? This Could Benefit Your Physical Therapy Practice!
During a group coaching call, a client brought up the benefits of using YouTube videos as a way to get more eyes on his blog posts! But also followed up by talking about this new feature YouTube has rolled out that can actually make you money. Are you using it? If not, maybe you should give it a try! At the very least, embedding YouTube videos into your blog posts can increase your SEO and get your practice seen more. Either way.. we think YouTube is a great strategy you can implement. *~* SUBSCRIBE New Podcasts/Videos Every Monday! *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, digital marketing, how entrepreneurs think, business owner tips, how to make decisions, how to be successful, how to be a successful entrepreneur *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
10:19
May 25, 2022
Businesses Exist for One Simple Reason (Why Your Physical Therapy Practice Exists)
A business exists because.. (well, I don't want to ruin the surprise) but it's really for ONE simple reason! Let's talk about why your Physical Therapy practice exists in the first place. Also, how you can leverage your authority to beat the perceived knowledge gap that has occurred today with the overload of information that is out on the internet. *~* SUBSCRIBE New Podcasts/Videos Every Monday! *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, digital marketing, how entrepreneurs think, business owner tips, how to make decisions, how to be successful, how to be a successful entrepreneur *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
08:57
May 11, 2022
Overachiever's Dilemma - Part 2 (Celebrate your wins!)
Today's podcast episode is all about learning to celebrate your wins as a business owner! Do you allow yourself to celebrate? Or do you instantly start working towards the next goal? The problem with this is that it leads to burnout and can leave you feeling like you're not accomplishing anything at all. This is NOT something I want you to experience. So, let's talk about it! *~* SUBSCRIBE New Podcasts/Videos Every Monday! *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, digital marketing, how entrepreneurs think, business owner tips, how to make decisions, how to be successful, how to be a successful entrepreneur *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
13:52
May 04, 2022
Overachiever's Dilemma - Part 1 (When Success is Hard to Measure)
Success when we were in school use to be measured by grades. When we got an A, we got the stamp of approval we needed to know that we were succeeding! But in entrepreneurship? It doesn't work that way! Because of that, we experience what I like to call "overachiever's dilemma". If you're a business owner, I am highly confident you will be able to relate. So sit back, get comfortable and let's talk about it! *~* SUBSCRIBE New Podcasts/Videos Every Wednesday! *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, digital marketing, how entrepreneurs think, business owner tips, how to make decisions, how to be successful, how to be a successful entrepreneur *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
11:59
April 27, 2022
"Worth the Time and Effort to Have a Podcast to Grow my PT Business?"
Today's podcast is from a group coaching call with my clients where one business owner in particular asked about the time and effort being worth put towards his podcast and how we can best optimize it to help him grow his business! If you’re considering starting a podcast for lead generation, this episode will be super helpful for you. *~* SUBSCRIBE New Podcasts/Videos Every Monday! *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, digital marketing, how entrepreneurs think, business owner tips, how to make decisions, how to be successful, how to be a successful entrepreneur *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
11:54
April 06, 2022
The Good Faith Estimate: What It Means For Your Website
Today's podcast is about the NO SURPRISES ACT and what it means for your website. I also discussed how we can strategically add the Good Faith Estimate to your website. Links Mentioned: https://simonsassociateslaw.com/ *~* SUBSCRIBE New Podcasts/Videos Every Monday! *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, digital marketing, how entrepreneurs think, business owner tips, how to make decisions, how to be successful, how to be a successful entrepreneur *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
10:07
January 24, 2022
2 Areas Entrepreneurs Struggle With The Most AND How To Overcome Them
Who do you need to become to be a successful entrepreneur? Who do you need to be in order to accomplish your business goals? My business coach asked me these questions a little over a year ago, and it took me until a little while ago to reconcile this with myself. In today’s podcast, I wanted to share my own experiences with two aspects of being a business owner that I have struggled with in the hopes of helping others through it too. The truth is, if you're not willing to commit to growth, to learning, to yourself, and who you need to become to actually run a business that aligns with your goals, you're not gonna get there. When you’re in the early stages of your business’ growth, you can’t be afraid to make decisions because you fear failure; even if you don’t get it right it’s an opportunity to learn. If you’re a little further along in your business, you may face a different challenge: letting go of control. I’ll tell you what I’ve learned in my own experiences and my advice for other entrepreneurs going through the same situations. If you want to take your business to the next level, these might be areas that you need help with! If one of those big decisions you've been putting off is getting help with your organic marketing, just know we're here when you're ready to talk about it! You can reach out to us anytime at https://www.getpatientsondemand.com/call. *~* SUBSCRIBE New Podcasts/Videos Every Monday! Unique Listeners: 67 Plays: 11,854 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, digital marketing, how entrepreneurs think, business owner tips, how to make decisions, how to be successful, how to be a successful entrepreneur *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
15:25
January 17, 2022
How To Write USP Headlines People Can’t Help But Click (AND Improve SEO!)
What’s the first thing that people read when they come to your website? Your headline, or unique service proposition (USP), is the first thing that someone sees when they arrive at your website. It needs to catch their attention AND make them want to take action. BUT, it can also help optimize your SEO and help you rank higher in Google searches. What’s at the top of the page is very important from a ranking standpoint. That’s why it’s ESSENTIAL to write a headline or USP that uses lead-generating language, but ALSO includes the main service offered and the location of your clinic. In this week’s video, I walk you through writing a perfect headline that checks all the boxes. If you’re looking for a team of SEO experts that will help you optimize your clinic’s website from a ranking standpoint AND help you connect with your perfect patient, set up a time to chat with us TODAY at https://www.getpatientsondemand.com/call. *~* SUBSCRIBE New Podcasts Every Monday! Unique Listeners: 69 Plays: 11,724 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, digital marketing, website headline, USP, unique service proposition, UVP, unique value proposition, SEO, search engine optimization, headline for SEO, improve SEO *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
16:02
January 10, 2022
How To Fill Your Clinic’s Schedule ASAP
In last week’s check-in with our clients, we discussed various ways to fill a clinic’s schedule during slower periods of the year (especially during the holidays!). One of our clients, Dr. Chris Sovey, posed several questions about how to achieve higher website traffic using SEO. But SEO isn’t the only way to get website traffic in the short term, there are more effective ways of doing so! If you’re trying to fill your clinic’s schedule, there are plenty of ways you can get started TODAY, without putting any money upfront. You’re probably wondering…HOW do I do it? The best way to do this is by borrowing other people’s lists. Other practitioners, gym owners, and massage therapists, pretty much anyone who might have some overlap with your perfect patients. Start with an introduction, and offer to collaborate with them, whether it’s a free workshop at their location or a joint Zoom call presentation on what you can offer their clients. These mutually beneficial relationships will allow you to grow your network of patients and build relationships in your local area that will keep your books full in the long run. Looking for the 1-on-1 support that we offer our clients when they face obstacles with their clinics? It’s included in our Patients on Demand System! Give us a call TODAY to see how else we can help you grow your PT business at https://www.getpatientsondemand.com/call. *~* SUBSCRIBE New Podcasts Every Monday! Unique Listeners: 63 Plays: 11,595 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, digital marketing, hustle-style marketing, hustling, referrals, referral marketing, how to increase website traffic *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
13:16
January 03, 2022
The Biggest Mistake You Can Make With Digital Marketing
→ Link to the video about my health journey: https://www.youtube.com/watch?v=dPekbHaUrE0 → Link to video on the 6 key areas of a PT business: https://www.youtube.com/watch?v=9wN2Nwrm4qo This week’s episode of Patients on Demand is actually a throwback to a podcast I recorded in the spring of 2021, while I was putting the finishing touches on our Patients on Demand System. The episode was inspired by a potential client that I had been talking with, who was telling me about her struggles getting her PT practice off the ground. She was working part-time seeing patients, and she had invested all this money in a CRM, Google ads, and other things, but she just wasn’t getting the business she expected. Many PT practice owners may be tempted to do the same: investing in all of these super cool marketing tools before your clinic even has the business that can fully utilize them. There are several steps to take before you jump in and spend all of that money on digital marketing, and it all starts with your message and other aspects of your PT practice that need to be perfected before you can really enjoy the benefits of a CRM or other marketing tools. Otherwise, your revenue will be spent on the technology you aren’t able to use yet when you could be investing it in other areas of your business! If you need an expert that can evaluate where your PT practice is at, and how to get it to the next level, reach out to us at  https://www.getpatientsondemand.com/call today! *~* SUBSCRIBE New Podcasts Every Monday! Unique Listeners: 57 Plays: 11,427 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, digital marketing *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7 #CashPT #CashPTLunchHour #PTWebsite
13:15
December 27, 2021
3 NECESSARY Ingredients for a Compelling Online Bio
Did you know that the “Meet the Staff” page on a healthcare provider’s website is the 2nd most visited page? When people find your PT clinic online, they want to get to know YOU before they come in for treatment. Health issues, injuries, or nagging aches and pains are difficult enough to deal with on their own, and finding the right provider (especially when it’s coming out of their pocket) is even tougher! This is why building trust and authority is ESSENTIAL when you’re appealing to patients online. They want to get to know YOU and your staff before they entrust you with their struggles. An online bio is what they look for to feel safe and comfortable enough to come in for treatment. But you can’t just list your credentials and your accomplishments and expect it to be enough. People need to feel CONNECTION in order to make the decision. This is what TRANSFORMS them from website visitors or leads into patients. There are 3 NECESSARY ingredients for a compelling online bio for healthcare professionals, and they answer the following questions: What PROOF do you have that you understand my problems and can help me fix them? Who are YOU really? What qualifications do you have to HELP ME? If you write a bio that includes all of these components, you will have people connecting with you and feeling comfortable to come and see you for PT services before they even walk in the door of your clinic. If you’re looking for more guidance on how to build authority for your practice online but aren’t sure where to start, schedule a time to talk with us and we can help! Just go to https://www.getpatientsondemand.com/call and reach out to us ASAP! *~* SUBSCRIBE New Podcasts Every Monday! Unique Listeners: 61 Plays: 11,359 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, online bio, biography, healthcare provider bio, meet the staff, meet the team, essential components of an online bio, how to build authority, how to build connections, how to build trust, storytelling *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.
10:16
December 20, 2021
3 ESSENTIAL Content Upgrades For Your Website’s Growth in 2022
Are you looking back on 2021 for some clues on how to improve your website in 2022? In this week’s episode of Patients on Demand, I go over the three ESSENTIAL components of your website to ensure business growth in the new year. Without making sure these are up to date with your clinic or business, you’re selling yourself short! When you look at your clinic’s website, you want to make sure these components are where they need to be: #1 Your Unique Service Proposition or USP #2 Your Top 5 Services That Patients Come In For #3 Your Calls To Action If you have no idea how to begin getting your USP, services, or calls to action up to date and working how they should for your website, you can reach out to us today at https://ptwebsitesecrets.com/strategy. We can take the guesswork out of it for you and get you the results you’re looking for in 2022! *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 78 Plays: 11,270 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, annual planning, content update, update your website content, unique service proposition, top 5 services, how to make your website good for SEO, SEO content upgrades
14:16
December 13, 2021
How to Hire A Marketing Assistant That Will TRANSFORM Your Clinic
When you’re in the process of hiring, the best thing to do is look for someone else who successfully does this job that you’re looking to hire! In this week’s coaching session, we had the opportunity to speak with Ryan, who works as a marketing assistant for one of our PT website clients. He guided us through his marketing background, how his hiring process was, and what he did to get acclimated to his new position in the physical therapy niche for the first time. Ryan’s success in his position as a marketing assistant is something you should take notes on if you’re looking to hire right now or sometime in the future. He offered amazing insight and really highlighted some of the most important aspects of the hiring process, both for potential employees and for the business looking to hire. If you are looking for a partner that is going to TRANSFORM your online marketing, online lead generation, and really get you more patients on demand, but you want that reciprocation, and you want somebody else to pour into you like we do for our clients, just reach out to me at https://ptwebsitesecrets.com/strategy today. *~* KEY TAKEAWAYS A marketing assistant really needs to be an expert in the relationship business above all else. Some characteristics to look for when hiring a marketing assistant, or for any position in your clinic, would be an in-depth awareness of people, and an understanding of how their role fits into the bigger picture. DNA download, or learning the ins and outs of a business, is a crucial part of onboarding for any new employee, because understanding how the practice works and the strengths and weaknesses of the staff can offer insights on what the new hire will need to do to fill in the blanks. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 59 Plays: 11,157 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, marketing assistant, hiring, hiring process, hiring a new assistant, hiring for PT practice owners, hiring for physical therapists, what to look for in new employees, job interview, PT practice owner hiring process
20:47
December 06, 2021
How To Keep Your PT Website Ahead of The SEO Game in 2022
***Link to the Google Update episode → VIDEO & PODCAST As we approach the end of the year, it’s a great time to reflect on what to do moving forward, what knowledge to acquire that you might not have in the past year, and what decisions need to be made to make 2022 better. In my own personal reflection, I realized that it would be helpful to share a little bit more about Google’s recent updates and how they affect your PT website rankings, especially so you can make the right changes in 2022. Many people think that once you create a website for your business, you’ll be set for a few years, which is far from the truth. We’ve seen changes in how potential clients respond, lead generation trends, and getting more patients online in just six months! The biggest change over the last year that we’ve made for our website clients is the transition from mobile-friendly to mobile-first in response to Google’s changes that have largely moved ranking and indexing to be based on mobile websites rather than desktop versions. Mobile-friendly websites just aren’t cutting it anymore, because they are adaptable to mobile devices but not designed to work the best on them. And how your website works is one of the major considerations that Google has for your ranking. Google is the biggest search engine on the internet, and therefore keeping up with their standards is a necessity to keep your website working smart for you and your PT business. If you want a support team that automatically keeps your website up to date with all the new technological changes so you don’t have to worry about it, you can reach out to see if we can work together today at https://ptwebsitesecrets.com/strategy *~* KEY TAKEAWAYS Now is a great time to reflect on how to keep your PT business up to date with all of the changes that have taken place throughout the year, such as the massive Google update in early October. Websites need to be designed mobile-first since 60-80% of PT website visitors come from people on their phones, and Google ranks based on your mobile site’s capabilities. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 75 Plays: 10,890 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, website SEO, search engine optimization, online content marketing, online sales rep, quarterly planning, annual planning, Google update, technological update, website updates, mobile-first, mobile responsive, mobile-friendly
16:19
November 29, 2021
The ONLY Business Shortcut You'll Ever Need | The Secret to Accomplishing Your Goals in 2022
Link to the Google Update episode    → VIDEO http://ow.ly/3B7H50GwCqA → PODCAST http://ow.ly/BsSQ50GwCqC Recently, I heard a quote that completely changed my thought process when it comes to my business from another GENIUS entrepreneur, Jake Kelfer, over on the Cashflow Tactics podcast. At the very end of the podcast, he shares something his father told him before his first book launch when it comes to getting what he wants out of life. He reminded him that everyone wants the same thing: success, a great family, a comfortable life… And that there are no shortcuts to getting what you want, other than STARTING RIGHT NOW. In this week’s episode of Patients on Demand, I expand on this and how it can be applied to us as PT entrepreneurs, and how it can radically change the way we accomplish our business goals for the future. As PT business owners, we’re always looking for shortcuts to accomplish our desired outcomes, and we end up wasting our time and not making the hard decisions that will actually move us forward. The key to success is making those decisions, no matter how difficult it may feel in the moment. The only shortcut is to start right now. You may not realize this, but your clinic’s website might be one of the greatest shortcuts to success as the central hub of your brand’s representation online. And that it can start working for you NOW. If you need help taking the shortcut to get more new patients and making your website work for you, we’d be happy to chat with you. Spots are filling up fast since Q4 is one of the busiest times of the year for us, so sign up at https://ptwebsitesecrets.com/strategy TODAY! *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 95 Plays: 10,810 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, online content marketing, online sales rep, shortcuts, business shortcuts, quarterly planning, annual planning *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7 👉 Listen to my podcast: https://bit.ly/3kV8OpD #CashPT #CashPTLunchHour #PTWebsite
14:17
November 22, 2021
How To Sell Your Online Course Post-Pandemic To Grow Your PT Practice In The New Year
During the pandemic, many business owners spent a lot of time developing online PT programs for their clients since their clinics were shut down or severely limited in capacity. Now that things are slowly returning to normal, people are coming in for therapy again and there’s less of a need for this online content, a lot of us are wondering...what can I do with this thing I spent all this time creating? You’re probably thinking, let me put it on my existing website with my other offerings so it’s available for all the people that are already finding my website! Before you add your online PT course or content to your website or even create a new website for it, there are a few things you should consider. 1. Who do you want to purchase your online course? If your current website is targeting a specific audience, it may not align with the clientele that you want to sell your course to. If it aligns with the course content, you want to make sure that you market it the right way so that the main focus of your website is still to get patients into your clinic. 2. What do you want people to do first when they find your clinic online? Is it truly a lead magnet that can nurture someone in and therefore present it upfront and make an attractive offer at the beginning? Or is it something that should be on the backend that will be sold as an upsell at the clinic? In this week’s episode of Patients on Demand, I’ll show you the best ways to incorporate your online resources with your existing PT practice without dissuading someone from purchasing something they need (like physical therapy). This is something we have helped many of our clients accomplish, so if you’re looking for help optimizing all of your PT business’ assets to grow your business and serve more people in your community, you can reach out to us TODAY at https://ptwebsitesecrets.com/strategy! *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 61 Plays: 10,442 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, online course, PT online course, online content, online content marketing, COVID-19 pandemic, post-lockdown marketing, online sales rep
14:27
November 15, 2021
Overflow 101 | How To Manage When Demand for PT Exceeds Your Clinic’s Supply
One of my clients recently reached out to me about a problem she was having with her physical therapy clinic. She was getting too many inquiries from her website of people wanting to come in for PT, and she wanted to put a notice on her website that she wasn’t seeing new patients. In my opinion, this is an amazing problem to have! Overflow is a sign that you have other problems in your business and presents you with an opportunity to fix them. If you’re faced with more patients than you can handle, sending them away should be your last choice. You never know the long-term impact this will have on your potential new clients and your business in the future. Instead, always be looking to grow your business by at least 5-10% each year to make up for inflation, changes in the market, and unforeseen investments you’ll need to make throughout the year. When you have too many inquiries of people wanting to come in for treatment, you have two options: Raise your clinic’s prices Hire some more people Raising your prices for current and future clients will help you for several reasons: Some current clients will drop off when prices go up, opening up space for new clients You’ll take more money home from your business You can do more with your PT clinic, like hiring new people! Hiring someone new to work in your business helps it to grow! If you hire a front desk person, they can manage the influx of inquiries, create a cancellation list, and when current clients cancel last minute, you can have them book someone on the waitlist! If you hire another therapist, you increase your capacity for new clients and can serve more people in your community while simultaneously growing your business. Creating a way to send leads elsewhere should always be a last resort! If you need time to think about how to move forward, create a voicemail or text message that offers a waitlist or referral to other local PTs. But don’t have it anywhere on your website where people searching for your services can find it. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 74 Plays: 10,330 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women-owned business, cash-based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, overflow, raise your prices, inflation, annual inflation rates, new hire, hiring tips, demand exceed supply, high demand *~* ABOUT  Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for MORE PROFIT. You can visit my website to learn more HERE.
14:59
November 08, 2021
Black Friday 2021 | Marketing Strategies for PT Practice Owners
Black Friday is one of the best selling opportunities of the year for business owners, PT practice owners included! It’s a great way to make some extra money at the end of the year for your PT business. People are actively seeking out the things they’ve wanted to buy, and getting excited about spending money on those things since they know they’ll get a discount! This is a fantastic opportunity to sell PT packages, or anything else you offer, and get some extra money in your pocket for the end of the year. The most successful offer our clients have sold in the past are packages at a discounted price, which your patients get because they’re handing over the money in advance! The first thing you need to do is come up with your offers. You can market several different offers at different levels, so people have a few to choose from. Once you have your offers, you should start marketing them on every channel you have so that as many people as possible will see them. The sooner you start marketing, the more you’ll sell! The best way to do this is initially through an email campaign the first or second week of November, that lasts a week or longer. In addition to an email campaign, have all of your employees offer these Black Friday deals to patients in person, and all of your social media advertisements focused on it as well. The goal is to get it in front of as many people as possible. Offer your clients a deal that they can’t pass up to invest in their health, and watch your revenue soar up for the end of the year. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 82 Plays: 10,243 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Black Friday, Black Friday deals, Black Friday marketing *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7 #CashPT #CashPTLunchHour #PTWebsite
15:27
November 01, 2021
BREAKING NEWS: Google Just Changed Local SEO Rankings Forever
Have you noticed a lag in your website’s traffic over the last month or so? Has your Google search ranking plummeted seemingly out of nowhere? There’s a reason for that: Google just rolled out the biggest update to organic ranking that they’ve done in over a decade! The update was rolled out over nine days, causing some people to see problems at different times. And, in typical Google fashion, they gave no warnings about it, and we are noticing the changes now. The update was targeted at geographical locations of businesses, and makes location matter significantly more in rankings. Some of our clients in big cities saw a harder hit to their rankings and a resulting drop in traffic because Google is allowing less competition per area. Keywords affected the most were those that weren’t related to location. An example of an affected set of keywords is “physical therapy”, and a less impacted set of keywords would be “physical therapy near me” Now, you might be wondering, why would Google make such a big change? It’s simple, it’s all about the money. If it’s harder to rank organically, it forces some companies to pay for Google ads so that they can appear on the first page or within the first three results. The same thing happened with Facebook a few years back. Business listings on Facebook used to get hundreds or even thousands of engagements initially. Once Facebook realized they could charge for ads, engagements on businesses dropped to only 10-15, unless you spent money on their advertising feature. While it might be tempting to purchase Google ads to some people who aren’t as well versed in Google SEO, they’re forgetting that only 15% of people click on the Google ads in searches. That leaves 85% of the population out of the market on Google searches. That’s why we’re encouraging our clients not to bite, not to purchase Google ads, and use this as an opportunity to tap into the 85% of people with organic SEO. Our team is hard at work researching the changes that Google made and ensuring that our SEO program clients have the best chance at ranking high in their local areas. After speaking with several people about the changes, it’s clear that our clients were already largely unaffected by the Google update when compared to other businesses. If you’re struggling with getting your PT business to rank, reach out to us at https://ptwebsitesecrets.com/strategy today and see how we can help improve your SEO drastically. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 75 Plays: 10,095 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY'S PODCAST All about lead generation, marketing, marketing resources, PT website, women owned business, cash based physical therapy, build a website, how to build a website, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, Google update, Google changes, organic SEO, Google ads
14:09
October 25, 2021
The 10-80-10 Rule | Successful Business Leadership for PT Practice Owners
When it comes to your private practice or other PT business, it’s important to remember the 10-80-10 rule. 10% of your goals as a business owner are handled by you, 80% is handled by your team or employees, and the last 10% is going over everything before it’s finished. The first 10% is the direction you want to go, the objectives, and what you want accomplished, which you can give as the leader. The 80% is the execution of the accomplishments, carried out by your team. The final 10% is you adjusting a few things here and there, and any finishing touches needed to bring it to completion and success. But it isn’t always that simple...some of us may find that it’s more like 2-96-2, or that we aren’t giving enough guidance and leadership to our team members when it comes to meeting deadlines and achieving goals. In this week’s episode, I dive into how important it is to give your team 20% of your expertise, guidance, and checkpoints throughout the planning and execution process of your business’ goals. Setting your business up for success means creating milestones together, explaining anything unclear about your expectations, and checking in throughout the process. When deadlines aren’t hit, you question why, and dig deeper to get the real answers, not just surface-level excuses. That way you’re prepared when it comes to planning new goals, and you can work toward achieving them together in a meaningful way. If you’re looking to take more off of your plate as a PT practice owner, especially in terms of your website and your online marketing, SEO, and Google ranking, check out our website https://ptwebsitesecrets.com/strategy and see how we can help you! *~* FOLLOW ME New Podcasts Every Monday Unique Listeners: 73 Plays: 9,998 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, ten eighty ten, 10 80 10, business owner, entrepreneur, PT practice owner, leadership, leadership strategy, goal planning, goal setting, quarterly planning, quarterly goals, weekly planning, daily planning *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.
13:12
October 18, 2021
How To Take Meaningful Brain Breaks as a PT Entrepreneur
Do you ever feel like you need a break, but you don’t want to lose your momentum? So you push yourself to the point of exhaustion, and realize that the quality of your work isn’t worth the work you’re putting in… As entrepreneurs, it’s easy to get stuck in this trap. We don’t want to waste our time on things that won’t advance our business forward in some way. But we also recognize that if we don’t have a break from our business that it will eventually suffer, and so will we! In this week’s episode of Patients on Demand, I discuss the importance of spending 80% of your time on your main business, whether it’s your PT practice or other PT business, and 10% of your time on a side hustle. Now I know what you’re thinking... Why would I spend my free time working? Why not put it into the main business? There are many benefits to having side ventures that we can work on when we need a break: Diversity--if your main business suffers, you have options Challenges your brain to think in different ways and bring back fresh ideas to your main business Allows you to stay productive and keep momentum going Extra play money that can be reinvested into your main business, your life, your family, etc. If you allow yourself to find a productive way to take a break, you can find balance in your busy entrepreneurial lifestyle and be able to show up for the full 80% for your main business. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 79 Plays: 9,877 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, blog writing, content creation, blogs, blogging, consistent content, lead generation marketing funnel, lead generation marketing campaign, lead generation marketing tools, lead generation marketing strategy *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.
15:35
October 11, 2021
Don’t FIX What Ain’t BROKE | How to Make Decisions About Upgrading Your PT Website
As physical therapists, we’re constantly upgrading our knowledge about the latest treatments, getting the latest and greatest new equipment, obtaining new certifications, etc. to be the best clinicians we can be. It makes sense that we tend to have this attitude towards our online presence! However, sometimes it doesn’t make sense to get every new upgrade, switch to the newest platform, or add every new widget that comes out to improve our PT clinic websites. If your website is working for you and meeting the needs that you have it working for, why bother changing it? This week, a client of ours posed a question about upgrading one of his PT business’ websites. We came to the conclusion that because it was doing everything he needed it to do, and he was happy with its success, that it isn’t necessary to upgrade it. Sometimes upgrading your website can have negative effects for SEO or Google ranking. The most important thing to remember when it comes to your PT website is that if it works great, it might not need to be fixed. If there’s something that can be improved on or isn’t working, that’s when you can make those changes. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 59 Plays: 9,659 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, blog writing, content creation, blogs, blogging, consistent content, lead generation marketing funnel, lead generation marketing campaign, lead generation marketing tools, lead generation marketing strategy *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
10:41
October 04, 2021
Is My Website Marketing Really Working? | SEO Q&A Part 3
PT practice owners, myself included, often ask these questions: How many leads should my website be generating? What should my expectations be? How do I know if I’m doing good or bad? Whether you’re just starting out with website marketing or you’re an experienced business owner, this week’s episode will explain some of the basic metrics you should look for when it comes to the success of your PT website. The first thing you should be looking at is the number of visitors to your PT website. The best tool to use is Google Analytics, since the results on sites like Weebly and Wix can be unreliable. And out of those visitors, how many of them are from your local area! Once you have your number of local visitors, or people who are actually potential patients for your clinic and not people from out of state or too far away, you can determine how many of them made inquiries on the website (i.e. filled out forms, downloaded freebies, or even called your clinic directly). You should be looking for at least 2% of visitors to make those inquiries on your website at the bare minimum. Our clients are typically at a minimum of 8-10%, and more established clinics are even higher! If you can’t get at least the 2%, you might need to make some changes to your website! Only once those inquiries are solid should you be scaling and making the decision to pay for SEO and ads. Otherwise you’ll be spending money without the proof that it will improve your online presence and actually return a profit! *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 79 Plays: 9,470 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, blog writing, content creation, blogs, blogging, consistent content, lead generation marketing funnel, lead generation marketing campaign, lead generation marketing tools, lead generation marketing strategy *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.
10:20
September 27, 2021
Google LOVES Content | How To Get Your PT Practice To Rank Higher Part 2/3
On last week’s episode of Patients on Demand, we went over the importance of high ranking for PT practice owners on Google searches. We also went over some ways to improve your ranking, such as making sure all of your clinic’s information is up to date on your website, as well as your Google My Business profile. This week, I continue the discussion on the importance of content on your website to improve your PT website’s SEO organically. Since you only have control over about 30% of how you rank on search, it’s important to do everything you can! Did you know that pages with the most written content are the most successful at ranking the highest? Blogs are a great way to increase your content, and you can repurpose and recycle them to increase your online presence. Blog content results in more traffic to your website, more authority, and more people liking what you’re doing...all of which reflects positively to Google! In a previous episode, I give you the 4 types of blogs you’ll ever need to write if coming up with ideas for content is difficult for you as a busy physical therapist. You can check it out HERE. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 58 Plays: 9,348 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, blog writing, content creation, blogs, blogging, consistent content *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
12:30
September 20, 2021
Google My Business in 2021: How To Get Your PT Practice Ranking Higher Part 1/3
Google My Business in 2021: How To Get Your PT Practice Ranking Higher Part 1/3 So you want to know how to rank your PT practice in the top 5 results on Google search? Or even top 3 results on Google Maps? Look no further! This past week I spoke at one of my client’s Mastermind events, and we went over some commonly asked questions about Google My Business and how to rank your PT business higher in search. Higher rankings = more people see your PT practice online = more clients to come in and spend $$$! This will be a three part series, with each episode going into detail on how to improve your digital marketing for your PT clinic. Have more questions for me on the topic? Feel free to comment below. Looking for a little more than the podcast/video can offer? Apply to see if you’re eligible for our Patients on Demand System, which includes an organic SEO package and free weekly office hours to answer all your SEO-related questions and provide you with even more ways to improve your online presence 👉 https://www.ptwebsitesecrets.com/strategy *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 67 Plays: 9,237 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7 👉 Listen to my podcast: https://bit.ly/3kV8OpD
12:07
September 13, 2021
Blogging for SEO | Why Blogging is Essential for Private Practices (+4 blog topic ideas!)
Writing blogs for your physical therapy website is way simpler than you might think, and can have incredible benefits for your clinic’s visibility online! Consistent content creation can help rank your private practice higher on Google search results, which is essential for getting more potential clients to your website since 67% of clicks on Google fall on the first five results. Not only is it great for SEO purposes, blogging can help you connect with your clients in a real way before they even come in for treatment, which helps you stand out from other physical therapists in your area. Once you start creating a blog post on a regular basis, you’re creating a base content you can use for other marketing purposes, such as social media posts and emails you can send out to your clients. If you need help coming up with content ideas for your practice’s blog, there are 4 core topics you should focus on that can provide you with endless content: Problems Comparisons Testimonials & reviews “Best of” lists If you can implement consistent blogs on your PT website, you’re setting yourself up with amazing organic SEO that will undoubtedly help your clinic become an online celebrity in no time. Looking for a little more than the podcast/video can offer? Apply to see if you’re eligible for our Patients on Demand System, which includes an organic SEO package and custom blogs every month 👉 https://www.ptwebsitesecrets.com/strategy *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 87 Plays: 9,138 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
15:44
September 06, 2021
PT Website Secrets BTS | Digital Marketing Essentials for PT Practice Owners
This week, Patients on Demand goes behind the scenes with one of our website clients during our weekly check in. We go over how their site is doing, how their marketing is working for them, and my recommendations based on their data. I talk about some amazing strategies that lesser known clinics can use when they’re just starting out to become an online celebrity for their local area, but don’t be intimidated--I talk about some ways that more established clinics can improve their marketing tactics as well. In this week’s check in, where I typically answer client questions and help them improve their experience with our website systems, I walked them through how to improve their current Google ad campaigns and other marketing set up. I gave specific suggestions based on what they were already doing. One of the many examples I made a suggestion for was creating separate leadpages connected to their current Google ads, so that it’s easier to understand where their leads are coming from, and which marketing tactics are most effective. Looking for a little help growing your business organically through SEO? Our Patients on Demand System includes a three pack organic attack to get your PT business to the top of the page of Google search, maps, and more. Schedule a call with us to see if your clinic would be a good fit at  https://www.ptwebsitesecrets.com/strategy. *~* KEY TAKEAWAYS Using multiple strategies to generate website traffic is important to PT clinics that want to become online celebrities in their local area. If you aren’t using the right strategies to advertise your clinic, it’s easy to become a five-star resort in the middle of the desert. It’s important to target the right audiences so that people can find you easily! *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 88 Plays: 8,989 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. Get a copy of my book FREE: https://bit.ly/2CCw3n7 
16:11
August 30, 2021
Using Your PT Clinic’s Brand as an SEO Secret Weapon
After a lovely vacation with my family to Hilton Head Island, I came across some of the best branding for SEO purposes in a local coffee shop after asking my daughter to pick the place she wanted to go for breakfast. The business she chose called itself “Coffee Shop Near Me”, which if you know anything about Google search rankings, is genius. Using what people typically type into the search engine in your business name gives you a leg up when trying to generate traffic for your business. In this week’s episode, I talk about using your PT clinic’s brand itself to improve its SEO organically. The best way to do that is to use your location name in the name of your clinic, like Charlotte Physical Therapy if you’re located in Charlotte, as long as the web domain is available. You can also improve it by including “Physical Therapy” in the name, because it's important that people know what you do. For people with established businesses, rebranding can sometimes have negative effects on your SEO, but adding another domain with your location can improve it. PT clinics who have already developed an online presence should be very cautious when making changes that can impact SEO. Looking for a little help growing your business organically through SEO? Our Patients on Demand System includes a three pack organic attack to get your PT business to the top of the page of Google search, maps, and more. Schedule a call with us to see if your clinic would be a good fit at  https://www.ptwebsitesecrets.com/strategy. *~* KEY TAKEAWAYS Your PT clinic’s brand can help your SEO rankings if you do it right! *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 68 Plays: 8,687 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST/VIDEO All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.
13:09
August 23, 2021
Content Creation Hacks for PT Entrepreneurs | How To Save Time, Be Productive, & Build Authority
Content Creation Hacks for PT Entrepreneurs | How To Save Time, Be Productive, & Build Authority In this week’s episode I talk about the easiest way to create content for your clinic online consistently.  Updated content on your PT website and elsewhere online helps you rank higher on search engines, helps your clinic appear more like a trusted authority, and makes it easier for your potential customers to find you. So many PT practice owners struggle immensely with getting content out there. This might be partially due to a common misconception that content creation is an extensive and time-consuming process. But it doesn’t have to be something earth-shattering. Here’s my process for getting started with content creation: Choose your content topic--what questions do you get most often? Decide on starter content--i.e. a blog, a podcast, etc. Distribute content generated on platforms most likely to reach your target audience I’m able to put in 15-20 minutes a week recording a podcast audio and video, and that podcast becomes all the content I put out in that week. My marketing assistant uses quotes from the transcription of the podcast to create social media posts, emails, and other materials each week, but you can easily do it yourself. If having your clinic become an online celebrity is something you’re interested in, you can fill out an application to see if our System will work for you at https://www.ptwebsitesecrets.com/strategy. *~* KEY TAKEAWAYS Frequent content creation and posting increases your online presence and helps your clinic to rank higher on search engines and increases your authority in the health sphere. Content creation doesn’t need to be difficult or time-consuming. You just need to start with one blog or podcast and go from there. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 82 Plays: 8,599 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, social media, social media marketing, blog, blogging, YouTube, podcast, anchor.fm *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. Get a copy of my book FREE here: https://bit.ly/2CCw3n7 
14:56
August 16, 2021
How to Get Your PT Clinic on the Map
How to Get Your PT Clinic on the Map There are plenty of PT practices out there that people have no idea about because they’re simply not contributing to an online presence. These practices are five-star oases in the middle of the desert where they’re at, and all they need is some marketing to get patients in the door. When you’re trying to market your PT practice and get more leads into your clinic, there are typically three ways to go about this: Hustle-style marketing Google and social media ads Ranking higher on search engine There are advantages and disadvantages to all three options. Whether you spend the time with hustle-style marketing, you save money. When you spend the money to run ads or rank higher on the search engine, you save time. There is always a cost to get the business you need to your PT clinic. When I talk about hustle-style marketing, I’m talking about going out and networking in the community, doing community events, going and meeting with people, whether it's doctors, gyms, other professionals, etc., going to networking groups, maybe having a booth at the farmer's market. We are talking about getting your name out there and going and making as many connections as possible. This type of marketing is exhausting and takes a lot of time and effort to be successful. When it comes to Google or social media ads, it will cost you money. And if you don’t spend enough, you’re just wasting the money you do spend because it’s not effective enough. It will save you the time and effort that you would spend hustling, but it might not be as successful if you aren’t doing it properly. And finally, when I talk about ranking higher on search engines like Google, there is the monetary cost as well. It’s better than running ads since most people scroll past the ads on Google search to get to the “real” results. But it doesn’t come cheap. Are you looking for a way to make your PT clinic’s website do the marketing work for you? The Patients on Demand System, also known as our three pack organic attack, can get your PT website pumping out leads without the time and effort that many PT practice owners are all-too-familiar with. See if you’re eligible for our System by applying for a phone call with us here: https://www.ptwebsitesecrets.com/strategy *~* KEY TAKEAWAYS Whether you spend the time with hustle-style marketing, you save money. When you spend the money to run ads or rank higher on the search engine, you save time. There is always a cost to get the business you need to your PT clinic. *~* SUBSCRIBE Unique Listeners: 51 Plays: 8,489 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.
21:09
August 09, 2021
How To Create Time Freedom as a PT Entrepreneur
How to Create Time Freedom as a PT Entrepreneur In this episode of Patients On-Demand, we will talk about how to get time freedom while running your own private practice. If you’re anything like me, then you went into private practice with the belief and excitement that you’d have more free time due to owning your schedule. Well, entrepreneurial life can set you up for a rude awakening if you let it. I instead found myself more strapped for time than I’d ever been before! Through organized planning and taking inventory of my personal and professional priorities, I’ve been able to create a business that works for me and allows me to spend my time how I see fit. I want the same for you. The mantra I’ve adopted is that process precedes freedom. It’s a process to align your schedule to fit your priorities- professional, personal, familial, etc. It’s taken a lot of trial and error, but I’ve been able to organize my schedule to get more done, and I don’t miss out on the most important moments in life. If you’re in the process of building a business and looking for time freedom, then go ahead and tune in to this episode. I’m excited to help you along your journey in finding space for the things that matter most to you. *~* KEY TAKEAWAYS Why you don’t have to feel time-strapped (3:40) The beauty of assessing your time (5:00) Schedule time for yourself first (7:53) The importance of scheduling flex time (11:38) Process precedes freedom (15:12) What my schedule looks like (17:30) Why settling into the schedule you create happens quicker than you think (19:45) *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 69 Plays: 8,363 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, CEO, entrepreneur, owning a business, guerilla marketing, word of mouth, owning your business *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7 👉 Listen to my podcast: https://bit.ly/3kV8OpD
21:13
August 02, 2021
Rethink the Lead Magnet in 2021
I was inspired by a client question during our weekly office hours to talk about lead magnets or freebies in exchange for contact information, and specifically, what the best type of lead magnet is for your PT website. Trends for lead magnets change over time, around 3-5 years ago FAQ booklets were very popular for cold leads, or people not so ready to come in for PT just yet, and would commonly lead them to download more specific lead magnets and eventually come into the clinic. More recently, videos have been very popular as lead magnets. But the most effective lead magnets are more specific to your niche, and get more people to apply no matter what their problem is. This type of lead magnet would be something that tells you why all the past treatments and attempts at solving your pain problem have failed. And it would only be missing what would really work, and that’s our hook. This powerful technique makes the comparison of all the alternatives for your potential patient, and really brings in the folks looking for a real way to change their health. If you are looking for a team to help you transform your website into an Online Sales Rep that works for you to get patients in your niche to come into your clinic, see if our system will work for you and apply at https://ptwebsitesecrets.com/strategy *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 54 Plays: 8,262 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, CEO, entrepreneur, owning a business, guerilla marketing, word of mouth, owning your business *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7 👉 Listen to my podcast: https://bit.ly/3kV8OpD
11:47
July 26, 2021
Do You Really Own Your PT Business? Or Does It Own You?
How do you know if you really own your PT business? In this week’s episode of Patients on Demand, I discuss one of our clients and how he took back ownership over his incredibly successful PT practice. By ownership, I mean that he decided to take back control of how he got patients coming into his practice. Even with a successful PT business, having no control over your referral sources means that you aren’t in control of your continued success. Before implementing our new Patients on Demand System, most of his leads came from what he called “guerilla marketing”, or by the typical hustling-style marketing that most PTs use; through word of mouth, other healthcare practitioners, and not much through his website. After only two weeks with our new system, his leads from his website went from 3-5 to 180 leads (if you don’t believe me, I have the screenshots to prove it!). This allowed him to take control of his referral sources, as well as his PT business’ continued success. Do you even know the percentages of where your leads come from and what percentage of those leads then turn into new patients? Are they completing your plan of care? How much is a lead from each type of area? How much is it worth? These are things you need to figure out that you can figure out really do you own your business and what decisions do you need to make so that you have your own control dial, just like our client does. If you feel like you want to take back control of your PT practice like our client has, you can apply for a call on our website at https://www.ptwebsitesecrets.com/strategy to see if our Patients on Demand System is right for your business. *~* KEY TAKEAWAYS The best time to grow your PT business and push the limits of your success is when you’re doing really well. Whoever owns your referral sources, whether word of mouth, paid ads, or website marketing, owns your business. You should be the one who owns it, and you can do that with your website. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 51 Plays: 8,158 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, CEO, entrepreneur, owning a business, guerilla marketing, word of mouth, owning your business *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7 👉 Listen to my podcast: https://bit.ly/3kV8OpD
13:31
July 19, 2021
Fun Q&A with My Daughter Virginia | 4th of July SPECIAL
In this week’s episode I decided to do something different and special for the holiday. So tune in to hear my daughter ask me a series of random questions, and get to know me a little better! Virginia will ask me fun questions, like what are the best outdoor party games and what was the most fun gift you’ve made someone, and I’ll answer to the best of my abilities! She might even answer some too! If you’d like to see more content like this mixed in with my regular videos, like the video and comment below! *~* SUBSCRIBE New Podcasts Every Monday Plays: 8,110 Unique Listeners: 53 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker *~* TODAY’S PODCAST All about family time, holiday fun, fourth of July, July 4th, questions and answers, Q&A, mother and daughter, mother and daughter quality time, family, vacation, summer time, personal, favorite music, favorite holidays, arts and crafts *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7 👉 Listen to my podcast: https://bit.ly/3kV8OpD
16:09
July 12, 2021
How to Hire Like a Pro as a PT CEO
Hiring new employees is a complex process. As CEOs in the PT world, we aren't exactly HR specialists. In this week’s episode of Patients on Demand, I outline some ways that can make this process a little easier. In the current economic climate, it’s even more difficult to hire because everyone is in need of more people. As PT business owners we aren’t exempt from this, so here are some tips to make it a little simpler. When creating a new job position, create a title that stands out from the rest. For example, my company just created a listing with “WordPress Enthusiast Website Editor and Website Builder”, and I instantly attracted hundreds of applicants. With more applicants, the more selective you can be. When it comes to the description of the job posting, keep it as simple as possible! All that people really want to know what they’ll be doing on a daily basis. During the interview process, don’t come up with massive lists of questions, but narrow your list to really figure out if the person will be a good fit for the culture of the work environment, and if they’re a person you really see as being a great asset to the company.  Don’t be afraid to call out contradictions during interviews either! Make sure to really dig deep and get a good understanding of the person’s background and make sure their answers are adding up. And finally, make sure to customize the interview questions and really make sure you’re able to find out if the candidate is a yes or a no for the position. If you take that advice right now in this market, in the economy, with the amount of jobs open versus the amount of people to fill them, then you're going to be in good shape. If you’re looking to fill a new therapist’s schedule or open a second clinic location, schedule a call with us today on our website to see if you qualify to work with us: https://www.ptwebsitesecrets.com/strategy  *~* KEY TAKEAWAYS Make sure you have an awesome job title, a simplistic job description, interview questions that dig a little deeper and customize based on your candidate, you’ll be in good shape in the hiring process. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 46 Plays: 8,038 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, CEO, entrepreneur, hiring, interviewing, interviews, HR, hire new employees, indeed, interview questions *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7 👉 Listen to my podcast: https://bit.ly/3kV8OpD
21:49
July 05, 2021
4 Numbers of Website Analytics You NEED to Know
4 Numbers of Website Analytics You NEED to Know This week’s episode is a throwback to a live I did back in 2019 on website analytics. Looking at analytics can be scary and overwhelming because there is a lot of information available! It’s important to narrow down the numbers you look at on a monthly basis to four key analytics to better inform you of the success of your PT business’ online employee. These numbers will answer four different questions: Are we getting unique visitors to the website? How many forms are being filled out each month? How many freebie downloads are you getting each month? How many phone calls do you get? The answers to these questions can be found by looking at whichever platform you use for your website analytics, as well as ensuring that your administrative staff keep track of the leads that come through other avenues, such as phone calls. If your PT business’ website isn’t getting you the numbers you need to be successful, it might be time to make some changes to ensure that your online employee is doing its job and getting you leads.   If you’re looking to fill a new therapist’s schedule or open a second clinic location, schedule a call with us today on our website to see if you qualify to work with us: https://www.ptwebsitesecrets.com/strategy  *~* KEY TAKEAWAYS If you’re not doing these analytics, you’re flying blind and you’re wasting an asset that can be out there fighting for you 24/7 online. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 54 Plays: 7,897 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, CEO, entrepreneur, analytics, website analytics, Google analytics, online marketing *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
08:33
June 28, 2021
CEOs Need Brain Breaks Too!
CEOs Need Brain Breaks Too! As you grow in your PT business, it becomes more and more complicated, more people are hired, more decisions have to be made, and the decisions grow in size and lessen in the time they need to be made. All of these factors mean that it is essential to have times when your brain can just shut down and rest and refresh and not be in business mode all the time. When you give yourself the time to breathe, to not be in PT business mode, when you do return to work you will be ready and have some clarification of thought, which in turn will make you a better business owner. If you don’t get the time to recharge, you will miss out on the opportunity to see things from a different perspective, or another approach to a challenge you’ve been faced with. You’ll tend to get stuck, repeat the same methods, and feel frustrated and exhausted, which will not result in anything positive, for your business or your personal life. Your brain break doesn’t have to be a week long vacation, it can be as simple as a daily walk to get your blood flowing and your brain refreshed. It can be a breathing exercise or a daily meditation to center yourself and get a break from running your business. It can be shutting off your work mode at exactly the same time each day and allowing yourself to have that personal time. It’s really up to you! If you feel like you can’t take a step back and let your business run on its own, it might be time to look at the processes you have in place, and think about ways to make it easier for you to do that.  If you’re looking to fill a new therapist’s schedule or open a second clinic location, schedule a call with us today on our website to see if you qualify to work with us: https://www.ptwebsitesecrets.com/strategy  *~* KEY TAKEAWAYS Taking a break from your business is essential to the growth of your PT business. If stepping away from your role as CEO even for a few hours feels too stressful, it might be time to make some changes in your PT business so that it feels safer to do so. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 54 Plays: 7,897 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, CEO, entrepreneur, brain break, meditation, relaxation, stress management *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7
16:29
June 21, 2021
The Magic of Masterminds for Business Growth
It’s tempting to think that you can get places on your own with your PT business, especially because this is why you were able to start a business in the first place. Being independent and willing to strike out on your own is how you got started. But there is a whole new level of growth that requires more than just personal willpower. And this can take years and years to figure out on your own, or can be condensed into a smaller amount of time by involving yourself with people who’ve gone before you. Masterminds can provide PT practice owners with valuable information to grow their business, which is why I started attending them within a year of opening my first business. Masterminds have been pivotal and absolutely necessary for my growth. In order to get the most benefit from Masterminds, it is critical that you recognize what specific things you need to continue to grow, and what attending an event will provide for you. Without this, a Mastermind is an onslaught of knowledge that may overwhelm you. If you are ready to implement Masterminds as a learning process as a PT practice owner, be sure to go in with a purpose, with the questions you want answered, and pinpoint your time to get the most out of it. As a PT business owner, learning from other powerhouse influences has led to major pivots and growth for my business that I wouldn’t have accomplished alone. Sometimes the best thing for your PT business is some perspective from the outside. I challenge you to really think outside the box and make sure you’re really getting the right mentorship for your PT business. And if there’s something that you feel you could learn that would change the trajectory of your practice, I encourage you to go and learn it! If you’re looking to fill a new therapist’s schedule or open a second clinic location, schedule a call with us today on our website to see if you qualify to work with us: https://www.ptwebsitesecrets.com/strategy *~* KEY TAKEAWAYS As a PT business owner, the right implementation of knowledge from Masterminds has had a significant impact on my growth both personally and professionally. As with any endeavor you embark on to grow your business, it should be done intentionally and align with your long term goals. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 72 Plays: 7,816 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker Business Inquires ONLY: christine@ptwebsitesecrets.com  *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, Masterminds, business growth, personal growth *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. Get a copy of my book FREE: https://bit.ly/2CCw3n7
17:01
June 14, 2021
How To Know Which Leads Are Worth Your Time (And Those That Aren’t)
How To Know Which Leads Are Worth Your Time (And Those That Aren’t) How do you know if leads that come into your physical therapy business are worth your time? If you look at a batch of ten leads that come from your website, typically only two of them are hot and will convert immediately, six of them will be somewhere in the middle, and the last two will never become patients.  Focusing your energy on figuring out who those six in the middle are and nurturing them will offer you the best results, because your time will be focused on potential patients rather than the others who don’t need the nurture, or will never come in no matter what you do. To figure out the six leads in the middle who aren’t ready, look for the common characteristics of those leads that will never convert. It can be that they’re in a certain age range, complaint, an insurance company, or a combination of multiple factors. Knowing who to focus your energy on will be game changing for your PT business. Using this math will help you to ease some of your frustrations and understand behavior, as well as help you to win more with your PT business. If you’re looking to fill a new therapist’s schedule or open a second clinic location, schedule a call with us today on our website to see if you qualify to work with us: https://www.ptwebsitesecrets.com/strategy  *~* KEY TAKEAWAYS There is a way to optimize the leads that you get for your PT business once you figure out who is worth your time to nurture and who isn’t. *~* SUBSCRIBE New Podcasts Every Monday Unique Listeners: 58 Plays: 7,705 *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker Business Inquires ONLY: christine@ptwebsitesecrets.com  *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, lead nurturing, leads, lead gen *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. Get a copy of my book FREE: https://bit.ly/2CCw3n7
10:37
June 07, 2021
Charge Enough to Serve | Why You Shouldn’t Fear Charging What Your PT Services Are Worth
How can you charge enough for services so your PT business can grow? In this week’s video I explain the importance of charging enough for your PT services to your patients not only so that you can break even, but so you can avoid getting stuck and continue to grow your clinic. Like any business venture, it should be worth the investment. It’s hard to price things out when you’re just getting started as a new PT business, because a lot of us start out wanting to serve a purpose and help people. But if you want to help people in the long run, you have to keep your business afloat. And you have to make a profit in order to pay for marketing systems that will help you to grow. This is why it’s crucial to think of your long term goals for your clinic when you price out your services. Do you see yourself remaining as the main practitioner, or do you want to expand and add multiple clinicians? The answers to these questions will help you determine what you need to do to grow your business and keep serving the people you want to help, and to help even more than when you first start out. Are you looking to fill a new therapist’s schedule? Are you trying to open a new location but need more new patients? Schedule a call with us today from our website to learn how: https://www.ptwebsitesecrets.com/strategy *~* KEY TAKEAWAYS You need to charge enough for your PT services in order to grow your business and help more people. If you want a real business, you’re going to need to spend money to make money. *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin Instagram: @thechristinewalker Business Inquires ONLY: christine@ptwebsitesecrets.com *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, charge enough, costing, cost of services *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. Get a copy of my book FREE: https://bit.ly/2CCw3n7
13:32
May 31, 2021
Giving Your Patients the Disney Experience
When you’re planning a Disney vacation for your family, there are a lot of things you need to consider in the planning. Where you’ll be staying, how you’ll get around to the parks, where to eat, things that are typically necessary for any vacation. But when it comes to booking with Disney, they have a tendency to remove as many of these obstacles in the planning process for you. They offer a bus system to chauffeur you around from the minute you land at the airport until you leave to go home. They have doggy day care for your pet if you don’t want to leave them at home. They have special menus for dietary restrictions at all of their restaurants. Disney makes planning a vacation as guest friendly as they possibly can. On top of that, they send you exciting packages with everything you need for your stay to get you pumped for vacation weeks before you leave.  PT practice owners can easily take a page out of Disney’s book. Think of the ways you can improve your patient experience to make it more magical for them. Think of some ways you can remove obstacles for them from the moment they find your clinic online to when they come in for their appointment. The less obstacles there are to becoming a patient, the more likely you are to get more patients. If you’re looking to add 10-15 patients to your clinic from your website a month, send us an email from our website:https://www.ptwebsitesecrets.com/home  *~* KEY TAKEAWAYS Your PT business should give your patients the easiest access to get the care they need. It’s simple to give your patients a memorable experience that will increase your success as a PT practice owner. *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker Business Inquires ONLY: christine@ptwebsitesecrets.com  *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, disney, walt disney world, disney vacation *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. Get a copy of my book FREE: https://bit.ly/2CCw3n7
14:12
May 24, 2021
What to Do When You Hit a Roadblock
What to Do When You Hit a Roadblock When we face challenges with our clinics, we look to go the fastest route to solve our problem.  We instinctively look for the quickest way to get from Point A to Point B, or the shortest path between getting what you want for your PT business, and what you need to do to get it there. If you are only looking at the fastest route to where you want to go with your PT business, this might land you at a roadblock. In order to get past it, you need to reevaluate your perspective and your tactics, or you may continue to end up with the same results.  Sometimes, in order to get from point A to B, you need to pivot, take some additional steps, and only then can you overcome the obstacles in your way of achieving your business goals. What roadblocks are you trying to get around right now? If you’re looking to add 10-15 patients to your clinic from your website a month, send us an email from our website: https://www.ptwebsitesecrets.com/home  *~* KEY TAKEAWAYS When faced with a challenge in your PT business, the fastest solution may not be the one you need. *~* SUBSCRIBE New Podcasts Every Monday *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker Business Inquires ONLY: christine@ptwebsitesecrets.com  *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. 👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7 🎤 Subscribe to my YouTube channel: https://www.youtube.com/channel/UCA6f9gViso6aE7p5qlIfS-A
09:51
May 17, 2021
Lessons from the Lemonade Stand
Lessons from the Lemonade Stand It’s easy to assume that the reason you aren’t getting patients in your PT business is because they don’t want to spend money on the services. But the reality is that there are many reasons why this could be happening. Are you grabbing people’s attention with your website? If people aren’t aware that you’re selling, how do you expect them to buy it? In today’s throwback podcast, I sat with my daughter and recounted what we both learned about business from her neighborhood lemonade stand. If you feel stuck with your PT business and need help with finding the answers you need, sign up for a call on our website: www.ptwebsitesecrets.com/strategy  *~* KEY TAKEAWAYS Don’t always assume that your business isn’t generating the revenue you need because people are unwilling to spend money. Make sure your PT business website draws and holds the attention of your ideal patients. *~* SUBSCRIBE New Podcasts Every Monday *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker Business Inquires ONLY: christine@ptwebsitesecrets.com  *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. Get a copy of my book FREE: https://bit.ly/2CCw3n7 Listen to my podcast: https://bit.ly/3kV8OpD
14:06
May 10, 2021
Dealing with Dissonance
Dealing with Dissonance What do you do when you feel uncomfortable with something in your business? If I find myself avoiding a task that I’ve had on my plate for a long time, I ask myself, “Why is this causing me so much discomfort?” “Why is this taking me so long to get done?” It’s easy to get frustrated with yourself during this process, and to think that you’re the problem. But if you ask yourself the right questions, you can become unstuck a lot quicker. Getting to the root of the issue and why you’re feeling this way will help you move through this discomfort much faster. In today’s podcast I talked with a client who was feeling stuck with her PT business’ website and having trouble working on it. We discussed the “why” those feelings were coming up and how to move forward. If you feel stuck with your PT business and need help with finding the answers you need, sign up for a call on our website: www.ptwebsitesecrets.com/strategy  *~* KEY TAKEAWAYS Dig deep when you ask yourself why you’re feeling stuck in your business. Look at your future goals for your business and make sure that your actions now align with what you want in the long run.  If your long term goals are joy and fulfillment, look at what provides you with those feelings, and move in that direction. *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker Business Inquires ONLY: christine@ptwebsitesecrets.com  *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, feeling stuck, getting unstuck, long term goals, short term goals *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. Get a copy of my book FREE: https://bit.ly/2CCw3n7
29:55
May 03, 2021
Is It Time to Rebrand Your Business?
Is It Time to Rebrand Your Business? A lot of people consider rebranding when they feel like their business has taken a bit of a turn. That's causing you to think that your branding is the issue, but if we’re being honest, 9 times out of 10, the branding isn't the reason you're having trouble bringing new clients into the clinic. Rebranding is not simply just changing your colors, changing your logo, and changing how your business is presented from a marketing material standpoint. It can have far reaching impacts way beyond just the visual connotation that you think of when it comes to branding. If you’re struggling with getting your clinic to where it needs to be, it might not be remedied with a simple change to your colors and logo. In this week’s episode, I will explain the importance of digging deeper, and to challenge yourself to get to the root of your business’ issue. *~* KEY TAKEAWAYS Rebranding has more implications than surface level changes. Dig deeper into the challenges your business is facing, and look for alternative ways you can solve them. Reevaluate who you are trying to reach, and how you are communicating to them. *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker Business Inquires ONLY: christine@ptwebsitesecrets.com  *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. Get a copy of my book FREE: https://bit.ly/2CCw3n7 Listen to my podcast: https://bit.ly/3kV8OpD
12:34
April 26, 2021
Marketing Moves You're Doing Out of Order
Marketing Moves You're Doing Out of Order There are many talented marketers out there that are great at selling CRMs and other business enhancing softwares. And these softwares can be a great resource for your business, as long as you implement them at the right time. But when you don't have the business yet, that's going to use these tools, why are we spending money on them prematurely?  Implementing these softwares at the wrong stage can be a waste of time and money. It’s important to get your business to the point where you can use them to your advantage to grow your business, instead of draining your resources before you’re ready. Listen today as I explain how to focus your energy, time and money on the right steps to get your business where it needs to be. *~* KEY TAKEAWAYS Make time to get back to yourself. Take a walk in nature and enjoy the beauty around you! This is how you can put your best foot forward for your business. Focus your energy on the parts of your business that need the most work. The areas of your business that you’ve put the most attention into are probably not why you aren’t getting the success you want. *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker Business Inquires ONLY: christine@ptwebsitesecrets.com  *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. Get a copy of my book FREE: https://bit.ly/2CCw3n7 Listen to my podcast: https://bit.ly/3kV8OpD
13:09
April 19, 2021
Disney Teaches Quarterly Planning
Disney Teaches Quarterly Planning I’ve known for a year that my kids get out of school earlier in May than usual and I’ve earmarked the week before Memorial weekend as a great time to do something fun like go to Disney World.  However, as most of you know, Disney is not something you’re able to do on a whim, unless you live next door to Orlando. It’s an entire process from finding a place to stay, to transportation, what rides you’ll do when, and even getting your dining reservations 60 days at 6 AM. (Thanks to my brother for waking up and doing that one.)  The more we planned our Disney trip, the more I realized the similarities between our vacation and the quarterly planning that goes on in my businesses.  There are 6 key areas to grade a physical therapy business on each quarter: lead generation, nurturing, conversions, PT services, plan of care completion, and resell & upsell.  Listen today as I explain how to grade each part of your business every quarter and how that will change your quarterly plans. *~* KEY TAKEAWAYS Don’t make the mistake of planning for your life and not for your business! There are six areas to look at, but focus most of your attention to the areas you and your team rate the lowest. If you work on the areas you’ve done well in, you’re ignoring possibilities for improvement! *~* SUBSCRIBE New Podcasts Every Monday *~* CONNECT WITH CHRISTINE Facebook: https://bit.ly/christinewalker LinkedIn: https://bit.ly/christine-linkedin  Instagram: @thechristinewalker Business Inquires ONLY: christine@ptwebsitesecrets.com  *~* TODAY’S PODCAST All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, quarterly planning, quarterly goals, plan with me, disney, disney world, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website *~* ABOUT Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here. Get a copy of my book FREE: https://bit.ly/2CCw3n7 Listen to my podcast: https://bit.ly/3kV8OpD
16:52
April 12, 2021
Get to Know Me with Cash PT Lunch Hour!
This week's episode is another replay of an interview I've done with the hosts of Cash PT Lunch Hour! In it, I take them through my workspace (a gym, believe it or not!) and explain my workflow, how I got started, and everything else in between. We also discuss how I found my first 10 clients, the importance of a solid marketing strategy, and why it's crucial to truly own your business. We go on to talk about my web developing business, how I started it, all the mistakes I see other PT websites doing, and how to correct them! So, if you want to learn more about me, how I started my career, and how I'm combining being a physical therapist and a PT website wizard, make sure to tune in now! Key Takeaways Intro (00:00) Introducing my work space (03:30) How I find my patients (08:30) My website services (16:12) The first thing leads look for on your website (22:18) How to get traffic on your website (31:45) Where you can find me (38:26) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv
42:13
April 05, 2021
3 Business Books for Physical Therapists (that no one has told you about)
Hey guys, this week, I’m back with a fresh episode of Patients On Demand, and I couldn’t be happier! It’s been a pretty wild week with my family, what with spring break and everything! Instead of traveling, we decided to go for a staycation, met with some family, and had quite a lot of fun. It doesn’t hurt that we also had one of my daughter’s gymnastics meets, and she’s aced it! She’s becoming better and better, and I couldn’t be prouder! Speaking about becoming better, this week, I’ll be discussing the 3 books every physical therapist needs to read! I’ve always been an avid reader (ever since I was plagued by insomnia as a teenager), and until today, reading is one of my favorite pastimes! The 3 books I tell you about in this week’s episode are not only discussing how to run your business better, but they’re also great for self-help, especially if you need to break some old habits or change your mindset! Why am I telling you about them? Well, simply because reading them is a great way to avoid letting your business outgrow your skills! Tune in now to learn more! Key Takeaways Intro (00:00) Atomic Habits (07:36) Win the Day (10:19) Fanatical Prospecting (12:37) Why marketing can be distracting (16:41) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv Atomic Habits: https://amzn.to/3d0aquS Win The Day: https://amzn.to/3faqb5v Fanatical Prospecting: https://amzn.to/395A1BE
21:58
March 29, 2021
Top 10 Things You Should Have on Your Website
This week’s episode is a little different! How, you ask? Well, instead of just me alone, I’ll be replaying an interview I’ve had last year with Alex from Healthcare Digital Marketing! In it, we go through 20 websites and break down what they’re doing right, what they’re doing wrong, and how they can be better! All of this will only take 7 seconds for each website, because this is a rapid-fire episode! By the end, Alex and I will give you a little recap and an impromptu list of the 10 main things every website HAS to have! How does the rapid fire breakdown work? How can your website be more patient-friendly? And what changes should you make to your website? We answer all these questions and more in this episode of Patients On Demand, so grab a cup of coffee and tune in now! Key Takeaways Intro (00:00) Rapid fire website breakdown (05:01) The importance of patient-friendly language on your website (26:52) Recap (30:53) The importance of making small changes (33:42) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv
35:01
March 24, 2021
3 Lessons From Shark Kevin O'Leary
Last weekend, I had the privilege to listen to Kevin O’Leary at a mastermind event I attended. Naturally, it was fantastic! Some of you might not know him, but many Shark Tank aficionados here will recognize the name! Yes, he is no other than THE Kevin O’Leary, the shark who doesn’t mince his words with hopeful entrepreneurs! His talk was one of the most interesting events of the year, and I’ve learned a lot from it. And so, of course, I decided to tell you all about it! Kevin O’Leary discussed the ins and outs of successful business practices (after all, he built himself up from the bottom) and shared some very important lessons with the audience; lessons that I will be sharing with you today! So, grab a cup of tea and give this episode of Patients On Demands a listen to learn more about the importance of numbers, why investing in your website is crucial, and how you can become a better entrepreneur! Key Takeaways Intro (00:00) Who is Kevin O’Leary? (01:04) Numbers first (02:30) Invest in your website (05:51) A shark always looks for execution (09:18) Recap (13:30) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv Register for Christine’s FREE SEO live training https://bit.ly/3rgl8ns
14:56
March 15, 2021
New PT Business Outreach During COVID
This weekend has been pretty hectic for me. I went to a small group mastermind event, booked the wrong flight to return home, and had to drive in the snow to my daughter’s gymnastics meet! Suffice to say, my focus was all over the place, and I’m glad a new week is upon us! Why am I talking about this? Well, simply because it reminded me of something that happened a while ago with one of my clients, Josh. Josh has a PT clinic for animals, and during his first year, everything was going great. He was getting leads, converting them, and bringing in patients left and right. However, when COVID hit, it made his outreach strategy way more difficult to execute, and he had no idea how to go on with it. And that’s where I come in! I (virtually) sat down with Josh, and together, we went through his strategy and found a better solution to his problems. This is exactly what I discuss in this week’s episode of Patients On Demand, so tune in to learn everything about Josh’s journey, his struggles, and how we came up with the easiest solution to his complicated outreach problems! Key Takeaways Intro (00:00) That time I booked the wrong flight (00:57) Josh’s story (02:41) Josh’s outreach strategy (05:57) The importance of focusing on quality leads (08:06) Building long-term relationships is the goal (10:28) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv Register for Christine’s FREE SEO live training https://bit.ly/3rgl8ns
13:14
March 08, 2021
4 Things to Delete off Your PT Website Right Now
Sitting down this week to work on this episode, I found myself drowning under the mountain of papers on my desk. Most of those papers were from my children’s school. My work station was full of kids’ drawings and math problems. My children were proud of their work, and I was as well. However, it was all a bit too much, and some of those papers just needed to go. Why am I telling this story and outing myself as someone who lets papers pile up on their desk before cleaning it up? Simply because this is what this week’s episode is about! No, it’s not about how tidy up your work space. It’s about how to tidy your website AKA the things you need to delete from your PT website right now! In today’s episode of Patients On Demand, I go over the 4 crucial things to delete from your PT website. So, tune in to learn more about what they are, why you should delete them, and what you can do to make your website better! Key Takeaways Intro (00:00) Things you should delete from your website (01:02) Stock photos (02:50) Your prices (05:13) Overlay text (06:11) Light-colored text on dark or bright background (07:19) Quick recap (09:46) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv Register for Christine’s FREE SEO live training https://bit.ly/3rgl8ns
11:08
March 01, 2021
Hot, Warm, & Cold Leads - Why It Matters For Your PT Website
Do you remember how you made new friends before the pandemic? Many of us in our thirties and forties find it a bit more difficult, but it still happens! You get to know the person, and at first, both of you are a little bit shy, still on your best behavior. And then, little by little, you warm up to each other, until you find yourselves eating pizza and watching reruns of Law & Order together on a Friday evening. And this is exactly how I describe the philosophy between cold, warm, and hot leads. You see, people on your website can be divided into those three categories, from the ones who have no idea who you are (cold leads), to the ones who are only there because they need your phone number to book a consultation (hot leads). How do you recognize each type of lead? How can you convert them? And how can you use your website to engage with them? I answer all these questions and more in this week’s episode of Patients On Demand, so tune in and learn everything you need to know about the difference between each category, how to market to them, and why your website is the best way to turn your leads into paying customers! Key Takeaways Intro (00:00) The anatomy of cold leads (02:21) The anatomy of warm leads (04:49) The anatomy of hot leads (08:18) Additional Resources Schedule a FREE call with Christine to discuss your business strategyhttps://bit.ly/2WEkPVv   Register for Christine’s FREE SEO live training https://bit.ly/3rgl8ns
11:51
February 22, 2021
Why Marketing Prevention Is So Hard (And What to Do Instead)
Injury prevention isn’t always a priority, even in the eyes of top athletes. I saw that with a gymnast I worked with who, despite the pain they were going through, didn’t want to cut into their practice time and go through physical therapy because they were scared they’d fall behind. Why is that? Simply because there’s always another competition coming, and athletes are always more focused on that. Plus, a certain amount of pain and aching is just a part of life for people who practice sports! However, we as physical therapists know that prevention will always be better than cure. We would rather help our patients keep their bodies healthy than heal them after a traumatic injury. And because we know prevention is the better path, we want to market it as much as possible. But, marketing it on your website is not always a great idea. Why is that? What should you do instead? And how can you still get prevention patients? I answer all these questions and more in this week’s episode of Patients On Demand, so tune in and learn everything you need to know about the importance of prevention, how to market it right, and why you should focus your online endeavors on other issues! Key Takeaways Selling prevention is always a difficult task (00:00) Prevention isn’t always a priority to athletes (04:00) How to get prevention patients (05:34) How to create prevention patients (06:28) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv Register for Christine’s FREE SEO live training https://bit.ly/3rgl8ns
12:19
February 15, 2021
Don’t Share Your Prices Online
Should you list your prices on your website? My answer to this question is: never! Why? Simply because listing your prices online is the best way to drive traffic away and kill your lead generation strategy. Yes, believe it or not, it’s that bad! As we all know, not all physical therapists are made equal. Just like in any other field, some are good, some are bad, some take insurance, some don’t, and some are really good at emotionally connecting with their patients while others struggle with that side of the job. So, if you want to differentiate yourself, don’t put your prices online. Doing so will lead you to being price-shopped, and we all know there are more important things to being a physical therapist than just providing cheap services. How can you show your leads that you’re different? Why should you avoid being price-shopped? And what should you put on your website instead of your prices? I answer all these questions in this week’s episode of Patients On Demand, so tune in and learn everything you need to know about why you shouldn’t share your prices online, how prices affect people’s decisions, and the importance of being different! Key Takeaways Listing prices online is the number 1 killer of lead generation (00:00) How prices affect our decisions and choices (02:03) Putting prices on your website means getting price shopped (05:02) How you can be different (06:44) My recommendation for you (09:06) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv Register for Christine’s FREE SEO live training https://bit.ly/3rgl8ns
11:45
February 08, 2021
Why We Don't List Diagnoses on Our Website
Believe it or not, listing diagnoses on your website will drive traffic away from you! As we all know, great physical therapists are not the ones who list every issue they work on online, but the ones who understand how to connect with their patients, how to make them comfortable, and most importantly, how to solve their issues. So, what should I put on my website, you’re asking? Well, we like to make our websites SEO-focused, comprehensive, and most importantly, helpful. And that comes from using the right content and learning how to emotionally connect with your prospects. How can you use SEO best practices for your website? How can you connect with your leads? And how do you choose what type of content to use? I answer all these questions in this week’s episode of Patients On Demand, so tune in and learn everything about how to move your focus away from diagnoses, the importance of building a connection, and why using the right keywords is crucial! Key Takeaways Why we don’t list diagnoses on our websites (00:00) People don’t really know their diagnosis (02:51) Focus on key problems instead of diagnoses (05:23) Use SEO best practices to your advantage (09:20) Make sure to connect emotionally with your leads (10:44) Story time - my own experience as a PT (12:33) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv Register for Christine’s FREE SEO live training https://bit.ly/3rgl8ns
17:30
February 01, 2021
Why You Won't Achieve Your New Year's Resolutions
Last Christmas, my family and I wrote a list of New Year’s resolutions and put them in our stockings. The idea was to keep those lists in our stockings until the next Christmas, and then sit down together and go through what we achieved and what we didn’t. And I’m happy to announce that we've achieved most of our goals, from my husband publishing his newest book to our three-year-old son finally accepting that wearing underwear is a way of life he should pursue. However, this got me wondering. Why do some of us never achieve these New Year resolutions? How can we change that? And what steps should we take to reach our goals? I answer all these questions in this week’s episode of Patients On Demand, so make sure to tune in and have a listen to learn everything you need to know about why you’re not achieving your New Year resolutions and what you can do about it! Key Takeaways Our 2020 New Year resolutions (00:00) Why you’re not achieving your goals (06:03) My new resolutions for the year 2021 (07:25) Your challenge for this new year (11:15) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv Register for Christine’s FREE SEO live training https://bit.ly/3rgl8ns
13:59
January 25, 2021
5 Strategies for Getting Patient Testimonials
A great marketing strategy is a big part of what differentiates a business from others in the same industry, and it’s no different for PT practices! Not only does good marketing help you target the right people, it also builds trust between you and your customers and raises brand awareness. And one important part of every successful marketing strategy is testimonials. With testimonials, you’re able to gather precious feedback. But not just that! It’s also a powerful tool that can help you attract more leads. After all, new customers are always going to put their trust in others like them rather than in a business. Why are testimonials so necessary? How do you incorporate them in your marketing strategy? And most importantly, how do you gather them? We answer all these questions in this week’s episode of Patients On Demand! So, tune in, and learn everything you need to know about testimonials, how to engage your customers’ goodwill, and why creating a safe space for your clients is essential! Key Takeaways Why testimonials are important (00:00) The importance of having a plan (02:35) Know when to ask for testimonials (06:18) Don’t forget to use email automation (08:38) Don’t forget to engage people’s goodwill (13:00) Make sure you create a safe place (15:33) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv Register for Christine’s FREE SEO live training https://bit.ly/3rgl8ns Check out the email I used to get more testimonials https://bit.ly/362Kn3I
21:11
January 18, 2021
Owning Your Business And Climbing The Ownership Mountain
The evolution of a PT practice is not unlike the development of a human being. The business starts small, in need of everything, like a baby, and hopefully, one day, it grows up to be a fully-fleshed and balanced adult. I call this journey the climb up the ownership mountain, and every business goes through it. So, how do you know if your PT practice is growing? Well, it’s all about who is in control of your traffic. Yes, believe it or not, whoever owns your traffic owns your business, whether it’s your past clients, the doctor who refers new leads to you, or your most loyal customers. If you’re not the one generating patient leads through marketing and sales strategies, then your business will never truly be yours and it will be stuck in childhood forever. This is exactly what I discuss in this week’s episode of Patients On Demand! So tune in to learn more about the ownership mountain, the stages of a business’s growth, and how you can truly own your PT practice! Key Takeaways The ownership mountain (00:00) The baby business owner (03:03) The toddler business owner (04:38) The teenage business owner (06:27) The adult business owner (08:57) Let us take you on this journey (11:12) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv Register for Christine’s FREE SEO live training https://bit.ly/3rgl8ns
12:36
January 11, 2021
3 Reasons Physical Therapists Are Building Their Own Websites
One of the first things you should do when you start your own PT business is build a website. And sure, you’re probably thinking “Yes, I know that, but I’m not sure what to do about the logistics of it all”, and that’s when we come into play! Should I build my own website or should I hire someone to do it? If I hire someone, what should I delegate and what should I leave in-house? Do I even know where to start? What about my marketing strategy in all of this? All these questions and more are probably running through your mind, but you’re lucky, because you’re in the right place! In this week’s episode of Patients On Demand, I answer all these questions and more and discuss the 3 reasons why you should be building your own PT website. Key Takeaways Building your own website - to do or not to do? (00:00) Do it if you’re excited about learning (02:03) Do it if you want to keep control (05:17) Do it if you already have the tech knowledge (07:00) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv Register for Christine’s FREE SEO live training https://bit.ly/3rgl8ns
12:11
January 04, 2021
Top 3 PT Marketing Trends You Can’t Ignore In 2021
2020 is finally ending, and we couldn’t be happier. This was truly one crazy intense year, and if you’ve made it out unscathed, congratulations! With a new year come new marketing trends, and 2021 isn’t an exception. Especially since as PT practitioners, the way we work has changed completely ever since the pandemic hit. So, how can you acclimate yourself and your PT practice to all these changes? Simply by focusing on the right marketing techniques. And you’re in luck, because in this week’s episode of Patients On Demand, I tell you everything you need to know about the top PT marketing trends of 2021, from how to move your business online to the importance of good SEO. Key Takeaways Growing your business through marketing in 2021 (00:00) How to move your business online (and do it well) (01:48) Focusing on mobile in your PT marketing strategy (06:43) Don’t let your lack of SEO marketing creep up on you (12:05) Additional Resources Schedule a FREE call with Christine to discuss your business strategy https://bit.ly/2WEkPVv Register for Christine’s FREE SEO live training https://bit.ly/3rgl8ns
16:48
December 28, 2020
How To Use Email Automation To Grow Your Business
If the thought of adding email automation to your marketing strategy makes your cringe, you’re not alone. I also used to think it wasn’t for me, at least when I first started my PT clinic. When you think about Email Marketing, do you think Spam Folder? You probably do, but let me try and change your mind. Because believe it or not, you can actually use email automation to grow your business. No, it’s not just a waste of money. In this week’s episode of Patients On Demand, I discuss the three most important things you can achieve through Email Marketing and I share a tip or two on how to get started with your first email campaign. Key Takeaways The holidays can be a hard time for businesses, but we soldier on (00:00) Email automation can make your life easier (02:52) Your email list is your most important asset (05:06) How Email Marketing can help your business grow (08:07) Use email automation to follow up with leads (10:29) Collect marketing material through email campaigns (13:24) Use Email Marketing to reconvert past clients (15:08) Email Marketing doesn’t have to be expensive (18:37) Additional Resources Check out Active Campaign here. Check out Infusionsoft here. Schedule a FREE call with Christine to discuss your business strategy here. Register for Christine’s FREE SEO live training here.
23:23
December 21, 2020
How to Future-proof Your PT Business by Taking Your Marketing In-house
This week, I had the pleasure of speaking with Jordan Mather about the importance of bringing your marketing in-house. It can be tempting to fall victim to agencies promising to handle all of your business marketing efforts. But the truth is, you can’t really grow your business without understanding how you need to market. If you’ve been nervous about taking charge, then be sure to tune in to this episode because we are putting those fears to rest. Tune in to find out why in-house marketing is essential and how to craft the perfect message for your ideal avatar. We’re also going to cover when you are actually ready for paid ads and how they differ from your typical website marketing. Key Takeaways: Introducing Jordan Mather (02:30) The goal is to bring your marketing in-house (06:00) The first thing you need to figure out (09:50) The key to your marketing (18:00) What has never changed about marketing (23:40) Why you really need to nail down your messaging (30:40) Summary of everything we went over (31:20) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here Register for Christine’s FREE SEO live training here.
39:40
December 14, 2020
Optimize Your To-Do List
Does it ever feel like you have a never-ending to-do list? Running a private practice certainly comes with juggling a wide variety of tasks, but it shouldn’t make you feel like you aren’t accomplishing what you set out to do! In today’s episode, we’re analyzing why things are staying on your to-do list and what to do to finally get them done! We discuss the biggest mistakes you’re making regarding your task list, the kind of goals you SHOULD be setting, and why right now is the best time to make a change. Tune in! Key Takeaways: Why you should analyze your to-do list (01:30) The biggest mistake you can make when it comes to your task list (04:00) Figure out what you CAN get done (06:20) What to do if you aren’t getting things done (08:15) The kind of goals you need to set (11:40) Now is the best time to make a change (13:00) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here Register for Christine’s FREE SEO live training here.
15:05
December 07, 2020
Top PT Marketing Trends You Need to Know for 2021
In this episode, I talked to clinic owner and business coach Brad Cote on the marketing trends and things PT clinic owners must do in 2021 to push their businesses forward. I think we can collectively agree that this year has thrown us for a loop. Most of us are anxiously awaiting the new year for a fresh start and perspective, and while I’m right there with you, I think there is something pretty important that we must all first consider. A new calendar year isn’t going to reset us back to life pre-COVID. If we want to start out on the right foot, then we have to get used to this new normal and go into 2021 with a plan. Brad Cote is on the podcast today, offering his insights on where we need to shift our focus as we look ahead. Join us as we discuss how the way we market is starting to evolve, and the strategic moves we need to make to ensure our businesses continue to grow and flourish! Key Takeaways: Introduction to Brad Cote (01:44) Where we need to shift our focus as we look ahead to the new year (07:15) Coming up with a new normal (11:30) How marketing is starting to evolve (16:05) It’s all about making strategic moves (22:00) Adopting an open mindset (26:10) Additional Resources Connect with Brad here Schedule a FREE call with Christine to discuss your business strategy here Register for Christine’s FREE SEO live training here.
31:48
November 30, 2020
Find The Right Messaging
I have a pretty special episode for you all this week. I'm giving you an inside look at a private one on one coaching call! Many PTs think patients want 1-on-1 sessions, but really that's not what patients are looking for when they decide which clinic to go to. You need to speak to them in a different way because all they want is to get better. This is where your messaging really matters. It's all about approaching it at the right angle so that your patients feel seen, heard, and understood. In this episode, I help my client determine what her patients need and want kind of rhetoric resonates with them. The words you use to play such a big role in bringing in patients, and if you do it right, you can reach a bigger audience than originally expected. If you're looking to finetune your message to attract the clients you want, then be sure to tune into this episode. Key Takeaways: A peek into one of my coaching calls (01:19) Find out the right messaging angle to take (03:00) Figure out why you patients want therapy (05:50) Get clear on the words you’re using (06:15) Your messaging can reach a wider audience(07:45) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here Register for Christine’s FREE SEO live training here.
08:44
November 23, 2020
How To Train Your PT Website To Become An Online Employee
Last week, I announced that your website is most likely not serving you or your business in the way it should. And I didn’t want to leave you hanging with just an influx of new information, so today, I’m going to teach you how to train your PT website so that it can become an online employee. In this episode, we’ll revisit why you need an online employee and how to transition your current website into one. I’ll even share some personal stories about my website during my time as a solo entrepreneur. Stay tuned through the end as we cover what questions you need to ask yourself to get your new and improved website up and running! Key Takeaways: Why you need an online employee (01:00) My experience with my website as a solo entrepreneur (04:00) Transition your website from a website to an online employee (05:30) What message does your website send? (07:50) What makes your message successful? (09:10) Your niche isn’t what you think (11:05) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here Register for Christine’s FREE SEO live training here
12:39
November 16, 2020
Websites Are DEAD - Create an Online Employee for Your PT Business!
Websites are worthless. I know this sounds like a pretty bold claim but stick with me for a moment here. What I mean is, your average website just isn’t going to cut in anymore. Why? Because they only do one of four things- act as a resume, brochure, business card, and even just a page to pat you on the back. Having a site that solely focuses on your credentials and accomplishments does not bring patients through your doors. I get it. You’re proud of those things, and those credentials give you the confidence to know that you can treat patients and do a good job at it! But you know who doesn’t know those things? Your leads. They wouldn’t be able to differentiate the difference between a bachelor's and a doctoral in physical therapy. Those words mean nothing to them. So what should you do instead? PT’s should create online employees that help nurture visitors into patients. An online employee does the heavy lifting for you because it tells your prospective patients why YOU are the person for the job! Grab your notebook because I’m going to share with you precisely what you need to do to attract your next patients...even while you sleep. Key Takeaways: Why we are getting rid of websites (01:45) What most websites actually do (06:00) How you actually attract patients (08:20) You need an online employee (11:05) A website just doesn’t cut it anymore (13:20) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here Register for Christine’s FREE SEO live training here
14:29
November 09, 2020
How to Create Additional Cash Flow With Your Viral Blog Post
Have you ever written a blog post that went viral (by our definition - 1500 or so visits a month)?  It’s an exciting experience to have your content reach such a broad audience. Maybe you found it even brought some new patients into your clinic! Well, I want you to know that the fun doesn’t stop there. You can do more with those viral blog posts that can result in significant gains in your business. In this episode, I’ll be giving you some ideas on how to use a viral post to your advantage! Stay tuned! Key Takeaways: What your viral blog post actually is  (02:50) End every blog post with this (05:45) How to provide more value with that viral post (07:00) Converting the numbers (09:05) Who this message is geared toward (10:30) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here Register for Christine’s FREE SEO live training here
13:02
November 03, 2020
What Type of PT Website Is Right for YOUR Business?
Do you cringe when you find out someone has visited your website? Or maybe you don't even have one at all! You're proud of your growing business, but your web presence just doesn't showcase everything you have to offer. I think we all have been there at some point on another. Many, mostly new business owners, feel like they are not represented properly online. You deserve to feel confident in your business's marketing. And what you may not even realize is that all PT businesses DO NOT need the same website. A private practice owner with less than two years of experience, making under six figures, or not operating at a full schedule requires a different type of website than practice owners who are farther along. Today, I'm going to walk you through exactly what you need to put your best foot forward no matter where you are in business. Key Takeaways: The truth about the kind of website you need  (03:50) The four different levels of your business journey (04:45) When you need a great website that represents your business (07:40) A question you need to ask yourself today (11:15) The most important thing to do to grow to the next level (12:40) Details about my new live training (14:00) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here Register for Christine’s FREE SEO live training here
15:59
October 26, 2020
How to Create an Online Marketing Avatar of Your Patients (The Multispecialist Dilemma)
Who should you market to online? This may be the most challenging question that you'll face as a  growing entrepreneur. Because the perfect patient is not about you. It's about asking, who can we target, and who will build the business that you want? As entrepreneurs, we often fall into the trap of thinking we can do a little bit of everything. The thought of having to turn someone down sends us into a tailspin. But if you're looking to grow your business, you must understand that clients are looking for specialists, not a jack of all trades! Today, I'm covering how to pick your target market and create an online marketing avatar that directly appeals to them. I'm sharing how implementing this has helped my own business, and my client's as well. Be sure to tune in! Key Takeaways: What physical therapists tend to forget (02:44) The importance of marketing to a specific person (04:50) A different way to market to people online (06:45) What new business owners need to figure out (08:50) Is your target clientele willing to pay? (13:20) Upcoming live training (18:45) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here Register for Christine’s FREE SEO live training here
22:08
October 19, 2020
How to Improve Your Marketing Message (Inspired by My Husband's Latest Book!)
Sometimes we find business and marketing advice in the most unlikely of places! I was recently reading the first few chapters of the latest book my husband is working on when I was hit with some fantastic insights. Although his book has nothing to do with business and is entirely fiction he illustrated one of the biggest marketing mistakes that I see so many clinic owners make. It's a messaging problem. When people start their businesses, they are inspired by their passion rather than their clients' needs. Passion is great and essential, but it's also vital to be as direct and straightforward as possible. To build a following and client base, we have to say the things our customers want to hear, not just what appeals to us. In addition to that, we have to commit to a niche. This is incredibly hard in a private practice setting when you're taught everything under the sun while in school. But if you want your business to fit your lifestyle, you have to have a specific ideal client in mind. I'm going a little more in-depth on this topic in this episode, and I suggest you tune in so that you can make your marketing message as crystal clear as possible! Key Takeaways: Many business owners struggle to get their message across (01:46) One of their first choices clinic owners can and should make (04:50) Why you shouldn’t work against human nature (05:50) Doing everything is not a good marketing strategy (09:00) How you know you’ve perfected your message (11:20) This is when the magic started happening in my business (12:00)
13:50
October 12, 2020
5 Key Ways to Optimize Your Healthcare Business
Every quarter, I go through an exercise where I sit down and really analyze what I'm optimizing for in my business. It has been critical to its growth (and my sanity), and I wanted to take some time and share why and how you should be doing the same for your private practice. It all boils down to having a focus when growing your business. You just can't optimize for everything. Today, I'm walking you through your options for what you can focus on. The different areas are profit, revenue, stability, scaling, and removing the business owner. I promise you that a refined focus will help move you toward your business goals and give you a clearer path to get there. Optimization comes with sacrifice, but the reward of watching your business flourish in the ways you want it to makes it all worth it! Key Takeaways: What I do in my mastermind to ensure I’m optimizing my business (01:11) Do you know what you’re optimizing for? (02:40) Options for getting more profit in your business (03:30) Why revenue is different than profit (04:40) Sometimes your business might just need to focus on stability (06:10) Have you been dreaming of bigger things for your business (06:50) Accepting you’ll have to make some sacrifices (08:29) The best thing about a growing business (10:20) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here Register for Christine’s FREE SEO live training here
13:06
October 05, 2020
Optimizing the Entrepreneurial Mindset with Alex Charfen
As entrepreneurs, we spend a lot of time at war against external forces and ourselves. Today’s episode is an exciting one! I had a great conversation with Alex Charfen, an accomplished speaker, author, coach, and entrepreneur. For the past two decades, Alex has created and curated proven business philosophies, models, and strategies that are specifically catered to entrepreneurs. In this episode, he shares his backstory and path to entrepreneurship. We spend time discussing the fallacy of the ‘hustle mentality’ and what to do to decrease feelings of overwhelm. Alex also mentions what to look out for when choosing a coach and the importance of building systems in your business and your personal life. Finally, we talk about the Billionaire Code and how to make the most out of the current crisis we’re in. Be sure to tune in! Key Takeaways: Alex Charfen’s background and how he discovered entrepreneurship  (02:24) The unhealthy way he was approaching business (06:15) The excuses we make to justify the “hustle” (10:00) Why we must focus on optimizing ourselves first (14:30) How to decrease overwhelm (17:19) Introduction to the Billionaire Code (20:06) How to find a great coach (26:11) Managing the crisis creates an opportunity window (33:50) The story behind Alex’s glasses (40:08) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here Register for Christine’s FREE SEO live training here Learn more about the Billionaire Code Find Alex here
45:49
September 28, 2020
Top 3 Ways to Use Content as Assets in Your Healthcare Business
Welcome back to another episode of Patients On Demand! Funnels, lead magnets, and upsells are all words you've probably heard thrown around a ton of times when it comes to having success marketing your private practice online. Today we will talk about the difference between a lead magnet and an upsell and how you should use some of these amazing resources you've created. Maybe you've been making some great content while spending more time at home but aren't quite sure how to use it for maximum benefit. I want to encourage you by asking yourself one very important question, "what does my business need?". Once you have that figured out, you can implement various tactics to make the best bang with these resources. Tune in as I take you through three different ways to market your content as either a lead magnet, upsell, or even an avenue to a new business venture!
15:29
September 21, 2020
How SEO Can Help You Get New Patients...
In this episode of Patients On Demand, I'll be de-mystifying SEO, explaining the basics, and giving information about my free SEO training this month. SEO is one of those concepts that seems always to be shrouded in controversy and a sense of confusion. I come across a lot of people who want to use it and know they should but don't really seem to understand why. If that sounds like you, then this episode is definitely for you! It's going to help you understand exactly what SEO is and why it's essential, even compared to some other options on the market. I've used SEO with my clinic and Google Ads and have discovered quite a few significant differences between the two. I'm covering why I think SEO is a better option and how it serves as a better investment opportunity for your business. Tune in for a crash course on how to get SEO best practices up and running for your private practice! Key Takeaways: Myths surrounding SEO  (2:03) What is SEO? (3:01) SEO is investing in your own real estate (4:50) The two types of SEO (6:30) Why you shouldn’t just rely on ads (11:40) Check out my new training to learn more about using SEO in your business (13:53) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here Register for my FREE SEO live training here
15:02
September 15, 2020
How To Run Two Businesses At The Same Time
Welcome back to another episode of Patients On Demand. Today, I'm tackling the topic of running two businesses at the same time. Yep, you heard that correctly. I believe that it's entirely possible to simultaneously run multiple successful businesses while still maintaining freedom over your time. I'm doing exactly that! It takes strategic and dedicated focus, but I'm confident that you can do the same if you implement the best tactics. To help get you started, I'm sharing a private look into a coaching call with one of my website clients inquiring about starting a second business. He's a PT with a regular practice who is now starting a private practice working on PT with animals. We cover the essential questions you must ask yourself when starting your second business and what choices come with choosing a lifestyle business. We also discuss how to divide your time so that both endeavors are getting the appropriate amount of attention. If you've been looking to launch into a second business, then be sure to tune in! Key Takeaways: Two businesses cannot flourish unless this is done first  (1:03) What typically happens if you don’t focus on your business (3:20) How COVID has offered a sense of clarity (5:20) Ask yourself these important questions (7:05) Why you should pick a few key numbers to track (9:00) Figuring how to divide time between your two businesses (11:02) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here
13:44
September 07, 2020
3 Ways To Get New Patients During COVID
One of the biggest things I've learned in life is that crisis creates opportunity. As you all know, the last several months of life have been unpredictable, to say the least. We've all had to adapt and adjust in unexpected ways, and if you're running a business, then you've had to do that tenfold. For a lot of private practice owners, the Coronavirus has been a shock to the system. The extreme shift of seeing and helping patients to shutting their doors completely has left many at a loss on what to do next. There is no guidebook on the right thing to do, but I wanted to take some time and offer some hope and actionable advice you can utilize in your own business. Some of the clients we've worked with have used the COVID crisis actually to get more new patients. Their ingenuity has taken a bad situation into an opportunity to serve their community better and grow their business. The three significant areas they have addressed are as follows: Looking for gaps in communities Taking online content such as workshops and teaching materials to create webinars and generate leads Critically looking at their website to see if there are areas that can be improved to attract leads better Tune into this week's episode to learn how you can implement these strategies in your business! Key Takeaways: Crisis creates opportunity (1:08) A creative way to serve your community (4:35) Why you should meet people where they’re at (7:03) Take advantage of your online storefront (8:24) Three ways these bad times can be turned into good (9:53) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here
11:53
August 31, 2020
5 Things You Should NOT Be Doing to Become a Private Practice Owner
Welcome back to another episode of Patients On Demand! Today, I’m tackling a topic that is pretty difficult for a lot of entrepreneurs. As new business owners, we’re stuck in the position of doing everything to get the business up and running smoothly. In a sense, it’s totally a superpower. But it can also hold us back from growing and scaling our business. The truth is, to build, a business owner must figure out what they shouldn’t be doing. It might seem counterintuitive at first, but hear me out! Recently, my husband and I did something pretty crazy. We bought and sold a house in just twelve days. It was a complete spur of the moment opportunity, and we decided to jump on it. After reflecting on the experience, we both agreed it was the hardest we’ve EVER worked. Yes, even harder than spending all those nights as an entrepreneur burning the midnight oil. It turns out that getting a house ready for sale AND under a quickly-approaching time constraint worked us to our limitations. But it turned out to be an incredible learning experience for me. I learned the vital lesson of outsourcing. All I wanted to do during the move were tasks like changing the light bulb covers. The thought of organizing and packing up my office was way less appealing. But the truth was, only I could do that task. Anyone could paint a cabinet and change a bulb cover. If we wanted to get everything done in time, I would have to get comfortable delegating tasks. The same goes for your business. As a private practice owner, you’re not going to be able to juggle seeing patients and being a fully functional CEO. They are two separate positions. You’re going to have to choose. It’s not easy, but if you’re committed to growing your business, you will have to decide the things you will and won’t do. Today, we’re discussing five things you should not be doing if you’re dedicated to becoming a private practice owner. Key Takeaways: Something crazy I’ve done recently (1:40) An entrepreneur’s secret power (3:10) Figure out what you don’t need to do (5:45) The five things to give up doing (7:05) The things you should be doing (14:24) A decision you have to make (16:21) Additional Resources Schedule a FREE call with Christine to discuss your business strategy here
18:20
August 24, 2020
What An Opportunity | Episode 14
My dad always told me...”What an opportunity” Now it is your time for  OPPORTUNITY! Scary things may be going on outside in the world, but this means it's YOUR time to shine. === PS - I’m also providing everyone the opportunity to work closely with me at a crazy low price right now! If you want to take part in the 21 Day Website Evolution Challenge I mention at the end of the video, visit www.ptwebsitesecrets.com/challenge === If you’d like more website secrets, check out Christine’s No. 1 Best-Selling Website Book: www.ptwebsitesecrets.com/book
09:46
March 25, 2020
Growing Beyond Where You Started - Website Winner Jamie Bovay | Episode 13
If you want to treat CrossFitters, then you should open your private practice in a CrossFit gym, right?  That's what Jamie thought, but he now sees more CrossFitters that he's out on his own and growing his business.  Today's episode Jamie reflects on growing beyond where you've started to get to where you want to go.  = = = If you’d like more website secrets, check out Christine’s No. 1 Best-Selling Website Book: www.ptwebsitesecrets.com/book
27:60
March 12, 2020
Starting For Success - Website Winner Joshua Hall | Episode 12
Joshua didn't always have the booming cash practice he has today. He planned for it - from the start. Listen as Josh share's his most valuable lessons on starting business on the right foot for rapid success, and how his website and online presence have been a game-changer for his business.  = = = If you’d like more website secrets, check out Christine’s No. 1 Best-Selling Website Book: www.ptwebsitesecrets.com/book
17:43
March 05, 2020
Growing In Your Business Model - Website Winner Brooke Kalisiak | Episode 11
A business always starts with a dream...a need unfulfilled. Brooke found this in her community in the women's health niche. Learn from her story on how she's gone from insurance-based to a true cash-hybrid model. AND how she's used her clinic's website along the way to become independent from her insurance-based model and to generate new leads. = = = If you’d like more website secrets, check out Christine’s No. 1 Best-Selling Website Book: www.ptwebsitesecrets.com/book
31:50
February 27, 2020
Building Lifestyle Businesses - Website Winner Alison McLean | Episode 10
Your business should be built FOR your life...not something that should RUN your life. Unfortunately, too many healthcare business owners venture off on their own only to find that getting new patients for your practice takes a lot more marketing than they thought. Today we have Alison McLean, PT, and owner of a cash-pay private practice and an online education company. In this episode, we'll explore the balance between business, motherhood, and how generating her own leads from online has created the lifestyle she desires.  = = = If you’d like more website secrets, check out Christine’s No. 1 Best-Selling Website Book: www.ptwebsitesecrets.com/book
23:17
February 20, 2020
Website Colors That Ruin Your Conversions | Episode 9
Did you know that colors can make an impact on how many patient leads you get from your website? Join this FUN episode where my daughter and her best friend help us explore... *What colors you should NEVER use (and why) *What colors you should use *How to pick a color scheme for your healthcare website. = = = If you’d like more website secrets, check out Christine’s No. 1 Best-Selling Website Book: www.ptwebsitesecrets.com/book
09:12
February 11, 2020
BOOK NOW! Will Ruin Your Business | Episode 8
What if all your patients, new and old, would schedule online and save you the hassle of having to get them on the schedule? Sound like a dream? It is! Listen to a private coaching call I had debunking the BOOK NOW myth and how it can ruin your business. = = = If you’d like more website secrets, check out Christine’s No. 1 Best-Selling Website Book: www.ptwebsitesecrets.com/book
08:19
February 04, 2020
Website Trends - Part 3 - Are PDF Lead Magnet Enough? | Episode 7
Are free tips reports and e-books going to be enough in 2020? Or could your website get even more leads by adding additional lead magnets?  In Part 3 of our 2020 Website Trends series we consider this question and give you ideas on new ways your can bring in warm leads from your website.  It’s time for lead magnet diversification! = = = If you’d like more website secrets check out Christine’s No. 1 Best-Selling Website Book: www.ptwebsitesecrets.com/book
10:44
January 28, 2020
Website Trends - Part 2 - Voice Search: Website Secrets | Episode 6
Do you have a smartphone with a voice assistant like Siri? Do you have an Alexa or other home devices that you can ask questions? In the second part of our mini-series on 2020 website trends, we’re talking about the little known world of voice searching and what that means for your website and business. You’re going to be surprised about the implications of voice search and how it will impact your ability to get new patients from the internet. = = = If you’d like more website secrets check out Christine’s No. 1 Best-Selling Website Book: www.ptwebsitesecrets.com/book
11:54
January 21, 2020
Website Trends - Part 1 - Mobile Domination: Website Secrets | Episode 5
2020 is HERE and that means things are changing. Websites aren’t static (unless you don’t care about the results your website gets.) You can’t just build it once and then avoid updates each month. And that’s why here we keep you updated with everything new you need to know. In this episode, I bring up a trend that started in 2019 but is coming full force in 2020 and beyond. Be sure to listen to this episode so your website doesn’t miss the chance for mobile domination for your website.
11:08
January 14, 2020
4 Steps To Getting Patients From The Internet: Website Secrets | Episode 4
Have you been let down by your website? Many people falsely assume that if you have a website, you’ll get patients from the internet. It’s more complicated than that. Join me in Episode 4 as we talk through the 4 steps to getting new patients from the internet. I bet you can’t guess them all… = = = If you’d like more website secrets check out Christine’s No. 1 Best-Selling Website Book: www.ptwebsitesecrets.com/book
14:45
December 31, 2019
3 Things Scaring New Patients Away From Your Website: Website Secrets | Episode 3
Did you know that what ISN’T on your website is equally important as what IS on your website? This episode covers the 3 major elements of healthcare websites that do nothing but scare potential patients away. Check out the 3 things you must REMOVE from your website right now to keep the leads coming in. = = = If you’d like more website secrets check out Christine’s No. 1 Best-Selling Website Book: www.ptwebsitesecrets.com/book
15:44
December 23, 2019
10 Things You Must Change On Your Practice’s Website Immediately: Live Training | Episode 2
As your marketing improves and your business grows you’re going to find that your website visitors go up, but your new leads from your website remain the same. If this is your challenge, you’re going to love this episode. It’s taken from my most recent Live Training that I held where I share with you the 10 things you must change on your website to stop losing patients right now. This is a don’t miss knowledge dump with practical advice you can do implement today. Listen to find out what those 10 things are that you need to change on your website so that you can start capturing leads from your website visitors. = = = If you’d like more website secrets check out Christine’s No. 1 Best-Selling Website Book: www.ptwebsitesecrets.com/book
21:26
November 27, 2019
It’s True! You Can Get New Patients From Your Website: Flashback | Episode 1
One of the reason PTs, Chiropractors, Concierge Doctors, & other private practices owners struggle to grow their businesses is because they forget to leverage the most important tool available today - the internet. Often overlooked as “just another piece of marketing”, your clinic’s website is actually the entire foundation of your business. It’s your storefront in today’s online world. If you’re not using it to get new patients, you’re losing not just $$$ but also the opportunity to change peoples’ lives who are struggling with their health. I’m Christine Walker, best-selling author, cash-based PT, and affectionally called “The Website Wizard” (even though my husband says I’m more of a witch). I’ve helped hundreds of healthcare business owners across the globe transform their websites for more patients and more profit. Join me today as I recount my story from website flop to winning success as I’m interviewed by my close friends, Alex Engar & Will Boyd. ***** Check out Christine’s No. 1 Best-Selling Website Book www.ptwebsitesecrets.com/book
53:05
November 06, 2019