What the Adtech: Let's Talk Responsible Advertising

By Hannah Teter

This is What the AdTech: Let's Talk Responsible Advertising. Over the past few years, consumers have started holding advertisers’ feet over the fire, forcing them to be more conscious about ethics in advertising and intentional about the content they use, the teams behind the campaigns and overall investments in media. Join your host Somer Simpson, Responsible Advertising Advocate, in these thought provoking, honest and raw discussions with some of today’s top marketing minds, about the future of ethics and advertising and what it means for both marketers and consumers today.

Listen on Spotify Send voice message

Report content on Spotify

AI, sounds like a takeover...

What the Adtech: Let's Talk Responsible Advertising Jun 09, 2022

00:00

53:26

The lies of brand safety

In this episode, your host, Somer Simpson, is joined by CEO of Nobl, Cedar Milazzo, and Co-Founder at Check my Ads Institute, Claire Atkin, where they uncover the missteps of big tech, which often start with thinking brand-first instead of customer-first. Responsible media starts with considering customer perspectives and problems and developing solutions specifically for them.

++++

This podcast is brought to you by Quantcast. Quantcast's mission is to champion a free and open internet. We are the creators of a new and innovative intelligent audience platform that empowers brands, agencies, and publishers to know and grow their audiences, being able to reach people in the right place at the right moment. Whether you want to run your own advertising campaigns or have them fully managed by our expert account team, we’re here to support you. Get in touch to learn about our different services options to fit your needs. Connect with us today!

Jun 23, 202253:29

Empowering diverse and multicultural voices

In this episode, your host, Somer Simpson, is joined by President of GroupM Multicultural, Gonzalo Del Fa, and General Manager of My Code Media, Damian Benders, where they discuss the importance of spending ad dollars directly in audiences' communities, who marketers want to reach, and how it goes way deeper than audience data and checkboxes.

++++

This podcast is brought to you by Quantcast. Quantcast's mission is to champion a free and open internet. We are the creators of a new and innovative intelligent audience platform that empowers brands, agencies, and publishers to know and grow their audiences, being able to reach people in the right place at the right moment. Whether you want to run your own advertising campaigns or have them fully managed by our expert account team, we’re here to support you. Get in touch to learn about our different services options to fit your needs. Connect with us today!

Jun 16, 202201:11:48

AI, sounds like a takeover...

In this episode, your host, Somer Simpson, is joined by Senior Director of AI, NLP, and Machine Learning at Orange Silicon Valley, Dr. Sarah Luger and Principal Scientist at Bnh.ai, Patrick Hall. They unpack the role of ethics in AI and technology. Diving into questions like, how can we trust the decisions our AI models are making? What is the responsibility and role of explainable AI techniques? And how does bias affect your AI?

++++
This podcast is brought to you by Quantcast. Quantcast's mission is to champion a free and open internet. We are the creators of a new and innovative intelligent audience platform that empowers brands, agencies, and publishers to know and grow their audiences, being able to reach people in the right place at the right moment. Whether you want to run your own advertising campaigns or have them fully managed by our expert account team, we’re here to support you. Get in touch to learn about our different services options to fit your needs. Connect with us today!

Jun 09, 202253:26

Wait, We Don't Eat These Cookies?

In this episode, your host, Somer Simpson, is joined by Chief Technology Officer of Quantcast, Peter Day and Product Manager of Cookieless Solutions, Isha Chhatwal. They discuss identity, privacy, understanding your campaign reach, and protecting consumer data, and touch on how government regulations may impact our ecosystem and the behaviors it could potentially lead to.

++++

Jun 01, 202247:28

What's advertising got to do with a free internet?

In this episode, your host Somer Simpson, is joined by Senior Vice President of Leaf Group, Scott Messer to discuss the three-sided economic model between marketers, ad-funded publishers, and consumers. Consumers trade data for free access to content. Publishers trade consumer eyeballs for marketing dollars. And marketers vie for consumer attention to acquire customers and grow their businesses. This has been the system in place, way before the internet that enabled free consumer access to news and information. It is how we power the institutions that serve as a check and balance on our society and governments and how we keep people informed about what's important to them or should be important to them.

++++

May 25, 202240:42