The Wit2S podcast is aimed at salespeople, sales managers and business owners wanting to achieve more. Episodes cover sales skills, disciplines and techniques of top performers that have been uncovered, modelled and proven to work by Steve Lewis-Brammer over nearly 30 years. Tested by salespeople and companies across a range of industries they will help you increase your sales, improve your profits and best your competition.
In this episode, Steve Lewis-Brammer of Professional Sales Development focuses on reports. He explains how managers can either use them to send positive, supportive messages helping team members and their businesses succeed, as well as highlighting how they can unwillingly demotivate people within teams ultimately resulting in poor information which can negatively affect decision making.
In this episode Steve Lewis-Brammer discusses the strangest (and best) piece of sales advice he’s ever been given. Relating to how to deal with the tough times in selling it’s probably not what you’re expecting!
Steve Lewis-Brammer tells the story of Eddie, who though no fault of his own finds himself unemployed and in desperate need of a job. He meets a number of people and eventually ends up selling where he achieves something truly remarkable.
In this episode Steve Lewis-Brammer looks at the reasons why prospects ask salespeople for quotes and how to differentiate between the real opportunities and the ‘look-alikes’. We take a look at how to recognise those that aren’t generally interested in buying something or where there is less possibility of an order being placed so you can focus your time and effort on those that will. We look at how to work on the genuine opportunities, build and demonstrate value for money and create desire so your prospects want to buy from you in the face of competition.
Steve Lewis-Brammer discusses the three different types of learning that a salesperson can get from attending a training course, reading a sales book or just listening to and talking about selling. Applicable both to the novice and long serving, experienced salesperson it’s all about what you do with the knowledge, rather than what you know.
In this episode of Steve Lewis-Brammer shares the four stages of a newly employed salesperson’s development and the challenges they go through along the way. He reveals why most newly employed sales people don’t last more than two years and gives information on how companies can keep salespeople engaged so they reach ‘expert’ stage where they can provide the maximum return on investment for their employers.Ideal for sales managers, sales directors and senior leadership team members.
In this episode, Steve Lewis-Brammer shares the story of Charlie, are behind target salesperson who is explaining to his sales manager why his results aren’t where they should be. The sales managers reply explains the difference between successful sales people and the also-rans. Steve challenges you to think about what you say to prospects and gives tips on how you can make it more compelling, so they want to buy from you.
This episode talks about the price objection, the objection most feared by salespeople. Steve Lewis-Brammer discusses the words of renowned art critic John Ruskin and how we can use the basis of these to overcome the price objection and demonstrate value. Steve also highlights the importance of convincing yourself of the value of your product/service and how you can anticipate and eliminate the objection proactively.
Steve Lewis-Brammer talked about the importance of being different from your competitors in today’s competitor saturated market places. He argues that where you don’t your prospects are often left to choose a brand/product/service based on price as all-comers look the same. He challenges you to take action and you can hear the voicemail with a difference that pitches to prospective and existing customers when a call can’t be taken!
Steve Lewis-Brammer shares why many salespeople dislike making calls to generate appointments and how they unknowingly self-sabotage, creating their own negative self-fulfilling prophecies. He shares some simple yet powerful improvements that will help salespeople generate double the number of appointments from the same number of calls.
Steve Lewis-Brammer shares 27 simple and highly effective tips to help salespeople motivate more prospects to want to buy from you. Aimed at salespeople, sales managers and business owners who want to increase your sales, improve your profits and beat your competition.